Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q2 2019 (← Previous) (Next →)
Filing Date: Aug 12, 2019
Total Value: $155M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| RPV | Invesco S&P 500 Pure Valu | 219,855 | $14.29M | 9.2% | $65.00 | $63.99 | +1.6% | S&P500 PUR VAL | 46137V258 |
| RPG | Invesco S&P 500 Pure Grow | 113,963 | $13.61M | 8.8% | $119.45 * | $20.88 | +14.4% | S&P500 PUR GWT | 46137V266 |
| FBND | Fidelity Total Bond ETF | 225,843 | $11.53M | 7.4% | $51.05 | $50.28 | +1.5% | TOTAL BD ETF | 316188309 |
| DWM | Wisdomtree LC Value | 159,419 | $8.132M | 5.2% | $51.01 | $54.50 | -6.4% | INTL EQUITY FD | 97717W703 |
| VOE | Vanguard Mid Cap Value | 72,324 | $8.053M | 5.2% | $111.35 | $108.51 | +2.6% | MCAP VL IDXVIP | 922908512 |
| SCZ | iShares MSCI EAFE Small-C | 136,472 | $7.833M | 5.1% | $57.40 | $62.46 | -8.1% | EAFE SML CP ETF | 464288273 |
| DLS | Wisdomtree SC Value | 102,284 | $6.651M | 4.3% | $65.02 | $73.90 | -12.0% | INTL SMCAP DIV | 97717W760 |
| EFG | iShares MSCI EAFE Growth | 81,322 | $6.568M | 4.2% | $80.77 | $79.25 | +1.9% | EAFE GRWTH ETF | 464288885 |
| EEMV | iShares Emerging Markets | 106,117 | $6.246M | 4.0% | $58.86 | $59.52 | -1.1% | MIN VOL EMRG MKT | 464286533 |
| VBR | Vanguard SC Value | 45,054 | $5.881M | 3.8% | $130.53 | $139.23 | -6.2% | SM CP VAL ETF | 922908611 |
| RZG | Invesco SC Pure Growth | 40,001 | $4.448M | 2.9% | $111.20 * | $37.22 | -0.4% | S&P SML600 GWT | 46137V175 |
| MDYG | Spdr S&P 400 Mid Cap | 71,504 | $3.881M | 2.5% | $54.28 | $52.88 | +2.6% | S&P 400 MDCP GRW | 78464A821 |
| PXF | Invesco FTSE RAFI Dvlpd M | 87,672 | $3.562M | 2.3% | $40.63 | $40.99 | -0.9% | FTSE RAFI DEV | 46138E743 |
| FNDC | Schwab Fundamental Intl | 101,063 | $3.155M | 2.0% | $31.22 | $31.94 | -2.3% | SCHWB FDT INT SC | 808524748 |
| IDLV | Invesco Intl Developed Lo | 92,198 | $3.121M | 2.0% | $33.85 | $32.43 | +4.4% | S&P INTL LOW | 46138E230 |
| QQEW | Nasdaq 100 Equal Weight | 45,947 | $3.062M | 2.0% | $66.64 | $57.55 | +15.8% | SHS | 337344105 |
| FNDX | Schwab Fundamental US | 68,411 | $2.676M | 1.7% | $39.12 * | $12.33 | +5.8% | SCHWAB FDT US LG | 808524771 |
| PEP | Pepsico Incorporated | 20,301 | $2.662M | 1.7% | $131.13 * | $88.99 | +21.0% | COM | 713448108 |
| ASB | Associated Banc Corp | 125,327 | $2.649M | 1.7% | $21.14 * | $18.71 | -12.8% | COM | 045487105 |
| LNT | J P Morgan Chase & Co | 23,597 | $2.638M | 1.7% | $111.79 * | $37.79 | +5.9% | COM | 018802108 |
| RFG | Invesco MC Pure Growth | 17,142 | $2.542M | 1.6% | $148.29 * | $29.61 | +0.2% | S&P MDCP400 PR | 46137V217 |
| HBAN | Huntington Bancshs | 160,184 | $2.214M | 1.4% | $13.82 * | $9.84 | +3.9% | COM | 446150104 |
| VTI | Vanguard Total Stock | 12,848 | $1.928M | 1.2% | $150.06 | $133.83 | +12.2% | TOTAL STK MKT | 922908769 |
| IJJ | S&P Midcap I Value | 11,632 | $1.855M | 1.2% | $159.47 * | $76.50 | +4.2% | S&P MC 400VL ETF | 464287705 |
| SCHC | Schwab Internatnal Small | 50,807 | $1.658M | 1.1% | $32.63 | $31.84 | +2.5% | INTL SCEQT ETF | 808524888 |
| IWN | iShares Russell 2000 Valu | 13,273 | $1.599M | 1.0% | $120.47 | $120.28 | +0.2% | RUS 2000 VAL ETF | 464287630 |
| PRFZ | Small & MidCap Fund | 11,511 | $1.47M | 0.9% | $127.70 * | $25.56 | -0.1% | FTSE RAFI 1500 | 46137V597 |
| AOA | Ishares TR | 23,672 | $1.306M | 0.8% | $55.17 | $54.02 | +2.1% | AGGRES ALLOC ETF | 464289859 |
| WFC | Wells Fargo & Co New | 25,743 | $1.218M | 0.8% | $47.31 * | $39.08 | +1.6% | COM | 949746101 |
| CMA | Comerica Incorporated | 15,968 | $1.16M | 0.7% | $72.65 * | $53.72 | -1.5% | COM | 200340107 |
| RWO | Spdr DJ Global Real Estat | 22,164 | $1.106M | 0.7% | $49.90 | $49.97 | -0.1% | DJ GLB RL ES ETF | 78463X749 |
| — | United Technologies Corp | 8,285 | $1.079M | 0.7% | $130.24 | $130.24 | — | COM | 913017109 |
| IEMG | Ishares Core Msci | 17,431 | $897K | 0.6% | $51.46 | $52.05 | -1.2% | CORE MSCI EMKT | 46434G103 |
| — | Mercantile Bank Corp | 25,834 | $842K | 0.5% | $32.59 | $32.59 | — | CL A NEW | 58734F305 |
| YUM | Tricon Global Restr Inc | 7,205 | $797K | 0.5% | $110.62 * | $68.23 | +43.8% | COM | 988498101 |
| FVD | First Trust Value Line Di | 23,027 | $777K | 0.5% | $33.74 | $30.46 | +10.8% | SHS | 33734H106 |
| SLYG | Spdr S&P 600 Small Cap | 11,006 | $670K | 0.4% | $60.88 | $59.54 | +2.3% | S&P 600 SMCP GRW | 78464A201 |
| MAR | Marriott Intl Inc Cl A | 4,455 | $625K | 0.4% | $140.29 * | $115.51 | +15.8% | CL A | 571903202 |
| T | A T & T Corp | 17,536 | $588K | 0.4% | $33.53 * | $15.14 | +5.3% | COM | 00206R102 |
| PG | Procter & Gamble Co | 5,121 | $562K | 0.4% | $109.74 * | $69.76 | +33.6% | COM | 742718109 |
| — | Invesco Bulletshares | 19,015 | $470K | 0.3% | $24.72 | $24.72 | — | BULSHS 2021 HY | 46138J809 |
| — | Invesco Bulletshares | 19,283 | $465K | 0.3% | $24.11 | $24.11 | — | BULSHS 2020 HY | 46138J601 |
| JNJ | Johnson & Johnson | 3,326 | $463K | 0.3% | $139.21 * | $108.36 | +7.0% | COM | 478160104 |
| HON | Honeywell International | 2,508 | $438K | 0.3% | $174.64 * | $138.65 | +3.7% | COM | 438516106 |
| — | Ishares Ibonds Dec 2022 | 16,545 | $417K | 0.3% | $25.20 | $25.20 | — | IBONDS DEC22 ETF | 46434VBA7 |
| — | Invesco Bulletshares | 16,701 | $410K | 0.3% | $24.55 | $24.55 | — | BULSHS 2022 HY | 46138J874 |
| — | Chemical Finl | 9,732 | $400K | 0.3% | $41.10 | $41.10 | — | COM | 163731102 |
| — | Cantel Medical Corp | 4,767 | $384K | 0.2% | $80.55 | $80.55 | — | COM | 138098108 |
| AAPL | Apple Inc | 1,910 | $378K | 0.2% | $197.91 * | $46.62 | +1.7% | COM | 037833100 |
| FITB | Fifth Third Bancorp | 12,606 | $352K | 0.2% | $27.92 * | $21.06 | +2.7% | COM | 316773100 |
| SHW | Sherwin Williams Co | 768 | $352K | 0.2% | $458.33 * | $140.92 | +2.4% | COM | 824348106 |
| — | I-shares ibond 2021 | 14,003 | $349K | 0.2% | $24.92 | $24.92 | — | IBONDS DEC21 ETF | 46434VBK5 |
| — | I-shares ibond 2020 | 13,690 | $347K | 0.2% | $25.35 | $25.35 | — | IBONDS DEC20 ETF | 46434VAQ3 |
| KEY | Keycorp Inc New | 19,391 | $344K | 0.2% | $17.74 * | $12.27 | +5.6% | COM | 493267108 |
| YUMC | Yum China Holdings I | 7,131 | $329K | 0.2% | $46.14 | $35.63 | +29.7% | COM | 98850P109 |
| MSFT | Microsoft Corp | 2,295 | $307K | 0.2% | $133.77 * | $119.52 | +5.7% | COM | 594918104 |
| ADP | Auto Data Processing | 1,835 | $303K | 0.2% | $165.12 * | $98.61 | +46.0% | COM | 053015103 |
| IVV | iShares S&P 500 | 1,000 | $295K | 0.2% | $295.00 | $273.44 | +7.8% | CORE S&P500 ETF | 464287200 |
| CSL | Carlisle Co | 2,067 | $290K | 0.2% | $140.30 * | $124.05 | +4.5% | COM | 142339100 |
| — | Heska Corp New | 3,320 | $283K | 0.2% | $85.24 | $79.22 | — | COM RESTRC NEW | 42805E108 |
| AEP | Amer Electric Pwr Co Inc | 3,221 | $283K | 0.2% | $87.86 * | $68.23 | +2.5% | COM | 025537101 |
| MMM | Minnesota Mining & Mfg | 1,420 | $246K | 0.2% | $173.24 * | $150.16 | -24.0% | COM | 88579Y101 |
| PH | Parker-Hannifin Corp | 1,416 | $241K | 0.2% | $170.20 * | $156.48 | -1.2% | COM | 701094104 |
| IWV | iShares Russell 3000 | 1,382 | $238K | 0.2% | $172.21 | $158.87 | +8.5% | RUSSELL 3000 ETF | 464287689 |
| FIS | Fidelity Natl Info Svcs | 1,902 | $233K | 0.2% | $122.50 * | $103.29 | +4.7% | COM | 31620M106 |
| MGA | Magna Intl Inc Cl A Vtgf | 4,426 | $220K | 0.1% | $49.71 * | $39.93 | +1.2% | COM | 559222401 |
| DIS | Disney Walt Hldg Co | 1,501 | $210K | 0.1% | $139.91 * | $128.01 | +5.3% | COM DISNEY | 254687106 |
| ZG | Zillow Group Inc | 4,414 | $205K | 0.1% | $46.44 | $39.26 | +16.6% | CL A | 98954M101 |
| — | First Defiance Finl 0050 | 7,092 | $203K | 0.1% | $28.62 | $28.62 | — | COM | 32006W106 |