Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q3 2019 (← Previous) (Next →)
Filing Date: Nov 8, 2019
Total Value: $173M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| RPV | Invesco S&P 500 Pure Value | 227,974 | $14.78M | 8.6% | $65.99 | — | S&P SML600 GWT | 46137V258 |
| AGG | iShares Core US Agg Bond ETF | 121,092 | $13.7M | 7.9% | $113.17 | — | CORE US AGGBD ET | 464287226 |
| RPG | Invesco S&P 500 Pure Growth | 115,094 | $13.63M | 7.9% | $105.24 | — | S&P500 PUR VAL | 46137V266 |
| FBND | Fidelity Total Bond ETF | 233,126 | $12.05M | 7.0% | $51.07 | — | COM | 316188309 |
| DWM | Wisdomtree LC Value | 168,397 | $8.373M | 4.8% | $54.71 | — | COM | 97717W703 |
| VOE | Vanguard Mid Cap Value | 73,856 | $8.346M | 4.8% | $111.30 | — | TOTAL STK MKT | 922908512 |
| SCZ | iShares MSCI EAFE Small-Cap | 142,931 | $8.18M | 4.7% | $63.36 | — | RUS 2000 VAL ETF | 464288273 |
| DLS | Wisdomtree SC Value | 107,190 | $6.809M | 3.9% | $74.76 | — | CL A | 97717W760 |
| EFG | iShares MSCI EAFE Growth | 83,821 | $6.748M | 3.9% | $80.51 | — | EAFE SML CP ETF | 464288885 |
| EEMV | iShares Emerging Markets | 110,200 | $6.291M | 3.6% | $60.42 | — | IBONDS DEC20 ETF | 464286533 |
| VBR | Vanguard SC Value | 46,838 | $6.035M | 3.5% | $138.15 | — | COM | 922908611 |
| FNDC | S&P Midcap I Fund | 108,117 | $4.493M | 2.6% | $30.75 | — | SCHWB FDT INT SC | 808524748 |
| RZG | Invesco SC Pure Growth | 40,895 | $4.362M | 2.5% | $114.10 | — | CORE MSCI EMKT | 46137V175 |
| MDYG | Spdr S&P 400 Mid Cap | 74,177 | $3.985M | 2.3% | $82.28 | — | COM | 78464A821 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 87,031 | $3.451M | 2.0% | $39.35 | — | S&P INTL LOW | 46138E743 |
| IDLV | Invesco Intl Developed Low Vol | 90,945 | $3.107M | 1.8% | $32.08 | — | S&P MDCP400 PR | 46138E230 |
| QQEW | Nasdaq 100 Equal Weight | 45,174 | $2.997M | 1.7% | $56.32 | — | COM | 337344105 |
| PEP | Pepsico Incorporated | 20,406 | $2.798M | 1.6% | $88.99 | +22.9% | COM | 713448108 |
| FNDX | Schwab Fundamental US | 68,281 | $2.701M | 1.6% | $34.37 | — | COM | 808524771 |
| ASB | Associated Banc Corp | 122,256 | $2.476M | 1.4% | $18.71 | -16.4% | COM | 045487105 |
| RFG | Invesco MC Pure Growth | 17,084 | $2.415M | 1.4% | $140.98 | — | S&P500 PUR GWT | 46137V217 |
| LNT | Alliant Energy Corp | 24,752 | $2.318M | 1.3% | $37.99 | +10.8% | COM | 018802108 |
| VTI | Vanguard Total Stock | 12,848 | $1.94M | 1.1% | $137.22 | — | INTL EQUITY FD | 922908769 |
| IJJ | S&P Midcap I Value | 11,622 | $1.858M | 1.1% | $139.40 | — | SCHWAB FDT US LG | 464287705 |
| SCHC | Schwab Internatnal Small | 50,734 | $1.613M | 0.9% | $29.22 | — | FTSE RAFI 1500 | 808524888 |
| HBAN | Huntington Bancshs | 112,816 | $1.61M | 0.9% | $9.84 | +3.0% | BULSHS 2020 HY | 446150104 |
| IWN | iShares Russell 2000 Value | 13,248 | $1.582M | 0.9% | $108.24 | — | RUSSELL 3000 ETF | 464287630 |
| PRFZ | Small & MidCap Fund | 11,348 | $1.44M | 0.8% | $129.91 | — | S&P 400 MDCP GRW | 46137V597 |
| AOA | iShares Core Aggressive Allocation ETF | 23,831 | $1.309M | 0.8% | $55.17 | — | AGGRES ALLOC ETF | 464289859 |
| WFC | Wells Fargo & Co New | 23,697 | $1.195M | 0.7% | $39.08 | +1.8% | INTL SMCAP DIV | 949746101 |
| RWO | Spdr DJ Global Real Estate | 22,179 | $1.15M | 0.7% | $49.90 | — | S&P 600 SMCP GRW | 78463X749 |
| — | United Technologies Corp | 8,285 | $1.131M | 0.7% | $130.24 | — | SM CP VAL ETF | 913017109 |
| PRF | Fundamental 1000 | 9,278 | $1.094M | 0.6% | $117.91 | — | FTSE RAFI 1000 | 46137V613 |
| CMA | Comerica Incorporated | 15,968 | $1.054M | 0.6% | $53.72 | -10.0% | COM DISNEY | 200340107 |
| — | Mercantile Bank Corp | 25,834 | $847K | 0.5% | $32.59 | — | COM | 58734F305 |
| IEMG | Ishares Core Msci | 17,255 | $846K | 0.5% | $51.12 | — | MIN VOL EMRG MKT | 46434G103 |
| YUM | Tricon Global Restr Inc | 7,205 | $817K | 0.5% | $68.23 | +48.8% | MCAP VL IDXVIP | 988498101 |
| FVD | First Trust Value Line Dividen | 22,855 | $797K | 0.5% | $30.87 | — | COM RESTRC NEW | 33734H106 |
| SLYG | Spdr S&P 600 Small Cap | 12,515 | $746K | 0.4% | $55.23 | — | COM | 78464A201 |
| T | A T & T Corp | 17,534 | $663K | 0.4% | $15.14 | +12.3% | COM | 00206R102 |
| PG | Procter & Gamble Co | 5,062 | $630K | 0.4% | $69.76 | +44.8% | S&P MC 400VL ETF | 742718109 |
| MAR | Marriott Intl Inc Cl A | 4,455 | $554K | 0.3% | $115.51 | +9.7% | CL A NEW | 571903202 |
| AAPL | Apple Inc | 2,176 | $487K | 0.3% | $47.06 | +6.7% | COM | 037833100 |
| — | Invesco Bulletshares | 19,253 | $474K | 0.3% | $24.11 | — | BULSHS 2021 HY | 46138J601 |
| — | Invesco Bulletshares | 19,471 | $466K | 0.3% | $24.70 | — | BULSHS 2022 HY | 46138J809 |
| JNJ | Johnson & Johnson | 3,341 | $432K | 0.2% | $108.36 | +1.5% | COM | 478160104 |
| HON | Honeywell International | 2,508 | $424K | 0.2% | $138.65 | +0.5% | COM | 438516106 |
| — | Ishares Ibonds Dec 2022 | 16,664 | $422K | 0.2% | $25.20 | — | EAFE GRWTH ETF | 46434VBA7 |
| SHW | Sherwin Williams Co | 768 | $422K | 0.2% | $140.92 | +14.1% | DJ GLB RL ES ETF | 824348106 |
| — | Invesco Bulletshares | 16,923 | $412K | 0.2% | $24.55 | — | FTSE RAFI DEV | 46138J874 |
| — | T C F Finl Corp | 9,593 | $365K | 0.2% | $41.10 | — | COM | 163731102 |
| — | Cantel Medical Corp | 4,767 | $357K | 0.2% | $80.55 | — | COM | 138098108 |
| — | I-shares ibond 2021 | 14,096 | $352K | 0.2% | $24.92 | — | IBONDS DEC22 ETF | 46434VBK5 |
| — | I-shares ibond 2020 | 13,690 | $347K | 0.2% | $25.35 | — | IBONDS DEC21 ETF | 46434VAQ3 |
| KEY | Keycorp Inc New | 19,391 | $346K | 0.2% | $12.27 | +3.4% | COM | 493267108 |
| MSFT | Microsoft Corp | 2,447 | $340K | 0.2% | $120.17 | +8.1% | COM | 594918104 |
| FITB | Fifth Third Bancorp | 11,974 | $328K | 0.2% | $21.06 | +0.9% | COM | 316773100 |
| YUMC | Yum China Holdings I | 7,131 | $324K | 0.2% | $35.63 | +25.4% | COM | 98850P109 |
| CSL | Carlisle Co | 2,067 | $301K | 0.2% | $124.05 | +4.8% | COM | 142339100 |
| IVV | iShares S&P 500 | 1,000 | $299K | 0.2% | $285.00 | — | AGGRES ALLOC ETF | 464287200 |
| ADP | Auto Data Processing | 1,835 | $296K | 0.2% | $98.61 | +46.0% | COM | 053015103 |
| AEP | Amer Electric Pwr Co Inc | 2,948 | $276K | 0.2% | $68.23 | +6.2% | COM | 025537101 |
| PH | Parker-Hannifin Corp | 1,416 | $256K | 0.1% | $156.48 | -0.9% | COM | 701094104 |
| FIS | Fidelity Natl Info Svcs | 1,903 | $253K | 0.1% | $103.29 | +13.4% | TOTAL BD ETF | 31620M106 |
| IWV | iShares Russell 3000 | 1,382 | $240K | 0.1% | $146.89 | — | CORE S&P500 ETF | 464287689 |
| — | Heska Corp New | 3,320 | $235K | 0.1% | $79.22 | — | COM | 42805E108 |
| SPY | S P D R TRUST Unit SR | 769 | $228K | 0.1% | $296.49 | — | TR UNIT | 78462F103 |
| VZ | Verizon Communications | 3,687 | $223K | 0.1% | $40.44 | 0.0% | COM | 92343V104 |
| MGA | Magna Intl Inc Cl A Vtgf | 4,140 | $221K | 0.1% | $39.93 | +1.8% | CL A | 559222401 |
| DIS | Disney Walt Hldg Co | 1,618 | $211K | 0.1% | $128.46 | +4.5% | COM | 254687106 |
| KO | Coca Cola Company | 3,859 | $210K | 0.1% | $43.96 | 0.0% | COM | 191216100 |
| — | First Defiance Finl 0050 | 7,092 | $205K | 0.1% | $28.62 | — | SHS | 32006W106 |
| MMM | Minnesota Mining & Mfg | 1,240 | $204K | 0.1% | $150.16 | -26.3% | SHS | 88579Y101 |