Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q3 2019 (← Previous) (Next →)
Filing Date: Nov 8, 2019
Total Value: $173M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| RPV | Invesco S&P 500 Pure Value | 227,974 | $14.78M | 8.6% | $64.84 | $63.99 | +1.3% | S&P SML600 GWT | 46137V258 |
| AGG | iShares Core US Agg Bond ETF | 121,092 | $13.7M | 7.9% | $113.17 | $112.42 | +0.7% | CORE US AGGBD ET | 464287226 |
| RPG | Invesco S&P 500 Pure Growth | 115,094 | $13.63M | 7.9% | $118.43 * | $20.88 | +13.5% | S&P500 PUR VAL | 46137V266 |
| FBND | Fidelity Total Bond ETF | 233,126 | $12.05M | 7.0% | $51.70 | $50.32 | +2.8% | COM | 316188309 |
| DWM | Wisdomtree LC Value | 168,397 | $8.373M | 4.8% | $49.72 | $54.24 | -8.3% | COM | 97717W703 |
| VOE | Vanguard Mid Cap Value | 73,856 | $8.346M | 4.8% | $113.00 | $108.56 | +4.1% | TOTAL STK MKT | 922908512 |
| SCZ | iShares MSCI EAFE Small-Cap | 142,931 | $8.18M | 4.7% | $57.23 | $62.19 | -8.0% | RUS 2000 VAL ETF | 464288273 |
| DLS | Wisdomtree SC Value | 107,190 | $6.809M | 3.9% | $63.52 | $73.41 | -13.5% | CL A | 97717W760 |
| EFG | iShares MSCI EAFE Growth | 83,821 | $6.748M | 3.9% | $80.50 | $79.27 | +1.6% | EAFE SML CP ETF | 464288885 |
| EEMV | iShares Emerging Markets | 110,200 | $6.291M | 3.6% | $57.09 | $59.44 | -4.0% | IBONDS DEC20 ETF | 464286533 |
| VBR | Vanguard SC Value | 46,838 | $6.035M | 3.5% | $128.85 | $138.80 | -7.2% | COM | 922908611 |
| FNDC | S&P Midcap I Fund | 108,117 | $4.493M | 2.6% | $41.56 * | $31.85 | -3.5% | SCHWB FDT INT SC | 808524748 |
| RZG | Invesco SC Pure Growth | 40,895 | $4.362M | 2.5% | $106.66 * | $37.20 | -4.4% | CORE MSCI EMKT | 46137V175 |
| MDYG | Spdr S&P 400 Mid Cap | 74,177 | $3.985M | 2.3% | $53.72 | $52.92 | +1.5% | COM | 78464A821 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 87,031 | $3.451M | 2.0% | $39.65 | $40.99 | -3.3% | S&P INTL LOW | 46138E743 |
| IDLV | Invesco Intl Developed Low Vol | 90,945 | $3.107M | 1.8% | $34.16 | $32.43 | +5.3% | S&P MDCP400 PR | 46138E230 |
| QQEW | Nasdaq 100 Equal Weight | 45,174 | $2.997M | 1.7% | $66.34 | $57.55 | +15.3% | COM | 337344105 |
| PEP | Pepsico Incorporated | 20,406 | $2.798M | 1.6% | $137.12 * | $88.99 | +27.4% | COM | 713448108 |
| FNDX | Schwab Fundamental US | 68,281 | $2.701M | 1.6% | $39.56 * | $12.33 | +7.0% | COM | 808524771 |
| ASB | Associated Banc Corp | 122,256 | $2.476M | 1.4% | $20.25 * | $18.71 | -15.7% | COM | 045487105 |
| RFG | Invesco MC Pure Growth | 17,084 | $2.415M | 1.4% | $141.36 * | $29.61 | -4.5% | S&P500 PUR GWT | 46137V217 |
| LNT | Alliant Energy Corp | 24,752 | $2.318M | 1.3% | $93.65 * | $37.99 | +16.6% | COM | 018802108 |
| VTI | Vanguard Total Stock | 12,848 | $1.94M | 1.1% | $151.00 | $133.83 | +12.8% | INTL EQUITY FD | 922908769 |
| IJJ | S&P Midcap I Value | 11,622 | $1.858M | 1.1% | $159.87 * | $76.50 | +4.5% | SCHWAB FDT US LG | 464287705 |
| SCHC | Schwab Internatnal Small | 50,734 | $1.613M | 0.9% | $31.79 | $31.84 | -0.1% | FTSE RAFI 1500 | 808524888 |
| HBAN | Huntington Bancshs | 112,816 | $1.61M | 0.9% | $14.27 * | $9.84 | +8.4% | BULSHS 2020 HY | 446150104 |
| IWN | iShares Russell 2000 Value | 13,248 | $1.582M | 0.9% | $119.41 | $120.28 | -0.7% | RUSSELL 3000 ETF | 464287630 |
| PRFZ | Small & MidCap Fund | 11,348 | $1.44M | 0.8% | $126.89 * | $25.56 | -0.7% | S&P 400 MDCP GRW | 46137V597 |
| AOA | iShares Core Aggressive Allocation ETF | 23,831 | $1.309M | 0.8% | $54.93 | $54.02 | +1.7% | AGGRES ALLOC ETF | 464289859 |
| WFC | Wells Fargo & Co New | 23,697 | $1.195M | 0.7% | $50.43 * | $39.08 | +9.5% | INTL SMCAP DIV | 949746101 |
| RWO | Spdr DJ Global Real Estate | 22,179 | $1.15M | 0.7% | $51.85 | $49.97 | +3.8% | S&P 600 SMCP GRW | 78463X749 |
| — | United Technologies Corp | 8,285 | $1.131M | 0.7% | $136.51 | $130.24 | — | SM CP VAL ETF | 913017109 |
| PRF | Fundamental 1000 | 9,278 | $1.094M | 0.6% | $117.91 * | $23.32 | +1.1% | FTSE RAFI 1000 | 46137V613 |
| CMA | Comerica Incorporated | 15,968 | $1.054M | 0.6% | $66.01 * | $53.72 | -9.6% | COM DISNEY | 200340107 |
| — | Mercantile Bank Corp | 25,834 | $847K | 0.5% | $32.79 | $32.59 | — | COM | 58734F305 |
| IEMG | Ishares Core Msci | 17,255 | $846K | 0.5% | $49.03 | $52.05 | -5.8% | MIN VOL EMRG MKT | 46434G103 |
| YUM | Tricon Global Restr Inc | 7,205 | $817K | 0.5% | $113.39 * | $68.23 | +48.0% | MCAP VL IDXVIP | 988498101 |
| FVD | First Trust Value Line Dividen | 22,855 | $797K | 0.5% | $34.87 | $30.46 | +14.5% | COM RESTRC NEW | 33734H106 |
| SLYG | Spdr S&P 600 Small Cap | 12,515 | $746K | 0.4% | $59.61 | $59.64 | -0.1% | COM | 78464A201 |
| T | A T & T Corp | 17,534 | $663K | 0.4% | $37.81 * | $15.14 | +21.3% | COM | 00206R102 |
| PG | Procter & Gamble Co | 5,062 | $630K | 0.4% | $124.46 * | $69.76 | +52.6% | S&P MC 400VL ETF | 742718109 |
| MAR | Marriott Intl Inc Cl A | 4,455 | $554K | 0.3% | $124.35 * | $115.51 | +3.1% | CL A NEW | 571903202 |
| AAPL | Apple Inc | 2,176 | $487K | 0.3% | $223.81 * | $47.06 | +14.5% | COM | 037833100 |
| — | Invesco Bulletshares | 19,253 | $474K | 0.3% | $24.62 | $24.11 | — | BULSHS 2021 HY | 46138J601 |
| — | Invesco Bulletshares | 19,471 | $466K | 0.3% | $23.93 | $24.70 | — | BULSHS 2022 HY | 46138J809 |
| JNJ | Johnson & Johnson | 3,341 | $432K | 0.2% | $129.30 * | $108.36 | +0.2% | COM | 478160104 |
| HON | Honeywell International | 2,508 | $424K | 0.2% | $169.06 * | $138.65 | +1.0% | COM | 438516106 |
| — | Ishares Ibonds Dec 2022 | 16,664 | $422K | 0.2% | $25.32 | $25.20 | — | EAFE GRWTH ETF | 46434VBA7 |
| SHW | Sherwin Williams Co | 768 | $422K | 0.2% | $549.48 * | $140.92 | +23.1% | DJ GLB RL ES ETF | 824348106 |
| — | Invesco Bulletshares | 16,923 | $412K | 0.2% | $24.35 | $24.55 | — | FTSE RAFI DEV | 46138J874 |
| — | T C F Finl Corp | 9,593 | $365K | 0.2% | $38.05 | $41.10 | — | COM | 163731102 |
| — | Cantel Medical Corp | 4,767 | $357K | 0.2% | $74.89 | $80.55 | — | COM | 138098108 |
| — | I-shares ibond 2021 | 14,096 | $352K | 0.2% | $24.97 | $24.92 | — | IBONDS DEC22 ETF | 46434VBK5 |
| — | I-shares ibond 2020 | 13,690 | $347K | 0.2% | $25.35 | $25.35 | — | IBONDS DEC21 ETF | 46434VAQ3 |
| KEY | Keycorp Inc New | 19,391 | $346K | 0.2% | $17.84 * | $12.27 | +7.4% | COM | 493267108 |
| MSFT | Microsoft Corp | 2,447 | $340K | 0.2% | $138.95 * | $120.17 | +9.5% | COM | 594918104 |
| FITB | Fifth Third Bancorp | 11,974 | $328K | 0.2% | $27.39 * | $21.06 | +1.6% | COM | 316773100 |
| YUMC | Yum China Holdings I | 7,131 | $324K | 0.2% | $45.44 | $35.63 | +27.5% | COM | 98850P109 |
| CSL | Carlisle Co | 2,067 | $301K | 0.2% | $145.62 * | $124.05 | +8.7% | COM | 142339100 |
| IVV | iShares S&P 500 | 1,000 | $299K | 0.2% | $299.00 | $273.44 | +9.2% | AGGRES ALLOC ETF | 464287200 |
| ADP | Auto Data Processing | 1,835 | $296K | 0.2% | $161.31 * | $98.61 | +43.3% | COM | 053015103 |
| AEP | Amer Electric Pwr Co Inc | 2,948 | $276K | 0.2% | $93.62 * | $68.23 | +9.9% | COM | 025537101 |
| PH | Parker-Hannifin Corp | 1,416 | $256K | 0.1% | $180.79 * | $156.48 | +5.6% | COM | 701094104 |
| FIS | Fidelity Natl Info Svcs | 1,903 | $253K | 0.1% | $132.95 * | $103.29 | +13.6% | TOTAL BD ETF | 31620M106 |
| IWV | iShares Russell 3000 | 1,382 | $240K | 0.1% | $173.66 | $158.87 | +9.4% | CORE S&P500 ETF | 464287689 |
| — | Heska Corp New | 3,320 | $235K | 0.1% | $70.78 | $79.22 | — | COM | 42805E108 |
| SPY | S P D R TRUST Unit SR | 769 | $228K | 0.1% | $296.49 | $295.47 | +0.4% | TR UNIT | 78462F103 |
| VZ | Verizon Communications | 3,687 | $223K | 0.1% | $60.48 * | $40.44 | +4.9% | COM | 92343V104 |
| MGA | Magna Intl Inc Cl A Vtgf | 4,140 | $221K | 0.1% | $53.38 * | $39.93 | +9.4% | CL A | 559222401 |
| DIS | Disney Walt Hldg Co | 1,618 | $211K | 0.1% | $130.41 * | $128.46 | -1.5% | COM | 254687106 |
| KO | Coca Cola Company | 3,859 | $210K | 0.1% | $54.42 * | $43.96 | +2.3% | COM | 191216100 |
| — | First Defiance Finl 0050 | 7,092 | $205K | 0.1% | $28.91 | $28.62 | — | SHS | 32006W106 |
| MMM | Minnesota Mining & Mfg | 1,240 | $204K | 0.1% | $164.52 * | $150.16 | -27.2% | SHS | 88579Y101 |