Location: Cedarburg, WI
CIK: 0001008895 · Show all filings
Period: Q3 2019 (← Previous) (Next →)
Filing Date: Oct 23, 2019
Total Value: $352M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| — | Schneider National Inc Cl B | 1,345,479 | $29.22M | 8.3% | $22.37 | — | COM | 80689h102 |
| MSFT | Microsoft Corp | 113,028 | $15.71M | 4.5% | $34.39 | +277.8% | COM | 594918104 |
| AAPL | Apple Inc | 59,979 | $13.43M | 3.8% | $33.03 | +52.1% | COM | 037833100 |
| IJH | iShares Core S&P Mid-Cap | 57,285 | $11.07M | 3.1% | $156.90 | — | COM | 464287507 |
| — | Visa Inc Cl A | 52,883 | $9.096M | 2.6% | $83.74 | — | COM | 92826c839 |
| MCD | McDonalds Corp | 39,350 | $8.449M | 2.4% | $98.15 | +88.2% | COM | 580135101 |
| PG | Procter And Gamble Co | 67,619 | $8.41M | 2.4% | $66.22 | +52.5% | COM | 742718109 |
| PEP | PepsiCo Inc | 57,701 | $7.911M | 2.2% | $68.29 | +60.1% | COM | 713448108 |
| — | Nextera Energy Inc | 31,925 | $7.438M | 2.1% | $77.39 | — | COM | 65339f101 |
| IVV | iShares Core S&P 500 ETF | 24,444 | $7.297M | 2.1% | $209.25 | — | COM | 464287200 |
| PNC | PNC Financial Services Group I | 51,150 | $7.169M | 2.0% | $54.36 | +98.1% | COM | 693475105 |
| — | Alphabet Inc Cap Stock Cl C | 5,865 | $7.149M | 2.0% | $815.39 | — | COM | 02079k107 |
| AMZN | Amazon.com Inc | 4,009 | $6.959M | 2.0% | $48.77 | +90.1% | COM | 023135106 |
| ABT | Abbott Laboratories | 82,362 | $6.891M | 2.0% | $57.43 | +32.5% | COM | 002824100 |
| JNJ | Johnson & Johnson | 52,884 | $6.842M | 1.9% | $66.88 | +64.5% | COM | 478160104 |
| — | UnitedHealth Group Inc | 31,127 | $6.765M | 1.9% | $98.64 | — | COM | 91324p102 |
| — | Verizon Communications Inc | 109,127 | $6.587M | 1.9% | $40.94 | — | COM | 92343v104 |
| BRK/B | Berkshire Hathaway Inc Cl B | 30,510 | $6.347M | 1.8% | $146.09 | +41.0% | COM | 084670702 |
| UNP | Union Pacific Corp | 38,129 | $6.176M | 1.8% | $89.95 | +62.1% | COM | 907818108 |
| HON | Honeywell Intl Inc | 36,286 | $6.14M | 1.7% | $73.11 | +90.6% | COM | 438516106 |
| — | BlackRock Inc | 13,394 | $5.969M | 1.7% | $346.27 | — | COM | 09247x101 |
| DIS | Disney Walt Co Disney | 44,930 | $5.855M | 1.7% | $96.76 | +38.7% | COM | 254687106 |
| CVX | Chevron Corp | 48,664 | $5.772M | 1.6% | $103.28 | -11.4% | COM | 166764100 |
| IJR | iShares Core S & P Small Cap | 65,397 | $5.091M | 1.4% | $88.01 | — | COM | 464287804 |
| HD | Home Depot Inc | 21,248 | $4.93M | 1.4% | $124.21 | +50.6% | COM | 437076102 |
| — | Merck & Co Inc | 57,542 | $4.844M | 1.4% | $39.08 | — | COM | 58933y105 |
| NKE | Nike Inc Cl B | 50,887 | $4.779M | 1.4% | $57.06 | +38.0% | COM | 654106103 |
| ADP | Automatic Data Processing Inc | 29,091 | $4.696M | 1.3% | $65.72 | +119.1% | COM | 053015103 |
| — | JPMorgan Chase & Co | 39,761 | $4.679M | 1.3% | $98.77 | — | COM | 46625h100 |
| AMGN | Amgen Inc | 22,446 | $4.344M | 1.2% | $118.46 | +33.4% | COM | 031162100 |
| MDLZ | Mondelez Intl Inc Cl A | 76,610 | $4.238M | 1.2% | $35.41 | +31.8% | COM | 609207105 |
| ITW | Illinois Tool Works Inc | 23,543 | $3.684M | 1.0% | $58.10 | +124.1% | COM | 452308109 |
| — | Cisco Systems Inc | 72,255 | $3.57M | 1.0% | $29.51 | — | COM | 17275r102 |
| BA | Boeing Co | 9,165 | $3.487M | 1.0% | $144.01 | +144.7% | COM | 097023105 |
| INTC | Intel Corp | 67,560 | $3.481M | 1.0% | $26.29 | +63.6% | COM | 458140100 |
| — | American Tower Corp | 15,155 | $3.351M | 1.0% | $109.86 | — | COM | 03027x100 |
| — | MasterCard Incorporated Cl A | 11,979 | $3.253M | 0.9% | $83.77 | — | COM | 57636q104 |
| — | Invesco Qqq Tr Unit Ser 1 | 16,891 | $3.189M | 0.9% | $171.95 | — | COM | 46090e103 |
| BDX | Becton Dickinson & Co | 12,595 | $3.186M | 0.9% | $202.61 | +10.3% | COM | 075887109 |
| — | CBRE Group Inc Cl A | 56,811 | $3.012M | 0.9% | $34.43 | — | COM | 12504l109 |
| ALL | Allstate Corp | 26,638 | $2.895M | 0.8% | $50.42 | +77.8% | COM | 020002101 |
| ADI | Analog Devices Inc | 25,902 | $2.894M | 0.8% | $49.86 | +102.3% | COM | 032654105 |
| — | Dominion Resources Inc VA New | 33,062 | $2.679M | 0.8% | $52.97 | — | COM | 25746u109 |
| — | AbbVie Inc | 34,963 | $2.647M | 0.8% | $43.32 | — | COM | 00287y109 |
| LLY | Lilly Eli & Co | 23,093 | $2.582M | 0.7% | $102.71 | 0.0% | COM | 532457108 |
| LMT | Lockheed Martin Corp | 6,319 | $2.465M | 0.7% | $112.06 | +182.4% | COM | 539830109 |
| CLX | Clorox Co | 14,961 | $2.272M | 0.6% | $78.91 | +65.8% | COM | 189054109 |
| — | Duke Energy Corp | 23,520 | $2.255M | 0.6% | $72.45 | — | COM | 26441c204 |
| — | Check Point Software Tech Ltd | 20,218 | $2.214M | 0.6% | $79.31 | — | COM | m22465104 |
| — | Exxon Mobil Corp | 30,613 | $2.162M | 0.6% | $86.72 | — | COM | 30231g102 |
| — | Enbridge Inc | 60,730 | $2.13M | 0.6% | $41.95 | — | COM | 29250n105 |
| GD | General Dynamics Corp | 11,458 | $2.094M | 0.6% | $128.20 | +25.1% | COM | 369550108 |
| — | Travelers Companies Inc | 13,017 | $1.935M | 0.5% | $105.59 | — | COM | 89417e109 |
| — | Salesforce.com Inc | 12,846 | $1.907M | 0.5% | $92.20 | — | COM | 79466l302 |
| — | Crown Castle Intl Corp | 11,831 | $1.645M | 0.5% | $88.06 | — | COM | 22822v101 |
| — | Comcast Corp Cl A | 31,650 | $1.427M | 0.4% | $43.69 | — | COM | 20030n101 |
| YUM | Yum Brands Inc | 12,384 | $1.405M | 0.4% | $70.21 | +44.6% | COM | 988498101 |
| — | Intercontinental Exchange Inc | 15,031 | $1.387M | 0.4% | $84.59 | — | COM | 45866f104 |
| BMY | Bristol-Myers Squibb Co | 26,045 | $1.321M | 0.4% | $34.30 | +7.2% | COM | 110122108 |
| — | iShares Min Vol USA ETF | 19,263 | $1.235M | 0.4% | $56.38 | — | COM | 46429b697 |
| — | Fidelity Natl Information Serv | 9,056 | $1.202M | 0.3% | $75.67 | — | COM | 31620m106 |
| SYY | Sysco Corp | 14,231 | $1.13M | 0.3% | $30.56 | +102.1% | COM | 871829107 |
| TMO | Thermo Fisher Scientific Inc | 3,874 | $1.128M | 0.3% | $218.92 | +28.6% | COM | 883556102 |
| — | Walgreens Boots Alliance Inc | 20,244 | $1.12M | 0.3% | $77.05 | — | COM | 931427108 |
| NSRGY | Nestle SA Sp ADR | 10,204 | $1.108M | 0.3% | $63.29 | — | ADR | 641069406 |
| EL | Lauder Estee Cos Inc Cl A | 5,317 | $1.058M | 0.3% | $126.49 | +39.2% | COM | 518439104 |
| — | First American Bankshares | 1,260 | $1.021M | 0.3% | $639.68 | — | COM | 993001098 |
| GPC | Genuine Parts Co | 9,768 | $973K | 0.3% | $63.48 | +25.7% | COM | 372460105 |
| — | Adobe Inc | 3,518 | $972K | 0.3% | $216.43 | — | COM | 00724f101 |
| — | Facebook Inc Cl A | 5,450 | $971K | 0.3% | $105.86 | — | COM | 30303m102 |
| — | iShares Core Div Growth | 24,777 | $970K | 0.3% | $35.90 | — | COM | 46434v621 |
| — | United Technologies Corp | 6,938 | $947K | 0.3% | $111.96 | — | COM | 913017109 |
| — | TransUnion | 11,150 | $904K | 0.3% | $49.98 | — | COM | 89400j107 |
| SBUX | Starbucks Corp | 9,730 | $860K | 0.2% | $40.86 | +97.4% | COM | 855244109 |
| — | Wec Energy Group Inc | 8,911 | $847K | 0.2% | $47.78 | — | COM | 92939u106 |
| USB | US Bancorp Del | 14,840 | $821K | 0.2% | $31.95 | +28.7% | COM | 902973304 |
| — | Raytheon Co | 4,166 | $817K | 0.2% | $147.77 | — | COM | 755111507 |
| GIS | General Mills Inc | 14,681 | $809K | 0.2% | $39.55 | +9.7% | COM | 370334104 |
| — | iShares Core Mscitotal | 13,153 | $760K | 0.2% | $60.92 | — | COM | 46432f834 |
| — | AT&T Inc | 19,959 | $755K | 0.2% | $31.32 | — | COM | 00206r102 |
| — | Paypal Holdings Inc | 7,146 | $740K | 0.2% | $66.84 | — | COM | 70450y103 |
| — | BB&T Corp | 13,285 | $709K | 0.2% | $52.02 | — | COM | 054937107 |
| — | 3M Co | 4,277 | $703K | 0.2% | $145.59 | — | COM | 88579y101 |
| VXF | Vanguard Extend Mkt ETF | 5,918 | $688K | 0.2% | $99.96 | — | COM | 922908652 |
| FHLC | Fidelity MSCI Health Care I | 15,001 | $651K | 0.2% | $36.47 | — | COM | 316092600 |
| QQEW | First Trust NASDAQ 100 Equal W | 9,012 | $598K | 0.2% | $55.51 | — | COM | 337344105 |
| — | BROADCOM INC COM | 2,150 | $594K | 0.2% | $243.82 | — | COM | 11135f101 |
| IUSG | iShares Core S&P US ETF | 8,816 | $554K | 0.2% | $60.42 | — | COM | 464287671 |
| IWS | iShares Rus Mid Cap Value ETF | 6,102 | $547K | 0.2% | $89.15 | — | COM | 464287473 |
| — | Medtronic PLC | 5,027 | $546K | 0.2% | $74.76 | — | COM | g5960l103 |
| EPD | Enterprise Products Partners L | 18,860 | $539K | 0.2% | $26.06 | — | COM | 293792107 |
| FISV | Fiserv Inc | 4,915 | $509K | 0.1% | $57.79 | +76.7% | COM | 337738108 |
| — | Activision Blizzard Inc | 9,520 | $504K | 0.1% | $55.19 | — | COM | 00507v109 |
| — | Vertex Pharmaceuticals Inc | 2,934 | $497K | 0.1% | $179.85 | — | COM | 92532f100 |
| FREL | Fidelity MSCI Real Estate ETF | 17,094 | $477K | 0.1% | $26.36 | — | COM | 316092857 |
| AEP | American Electric Power Inc | 5,037 | $472K | 0.1% | $38.52 | +88.1% | COM | 025537101 |
| SO | Southern Co | 7,622 | $471K | 0.1% | $43.00 | +5.3% | COM | 842587107 |
| — | Costco Wholesale Corp | 1,611 | $464K | 0.1% | $172.87 | — | COM | 22160k105 |
| — | Select Sector SPDR Tr Technolo | 5,718 | $460K | 0.1% | $59.11 | — | COM | 81369y803 |
| PM | Philip Morris Intl Inc | 5,977 | $454K | 0.1% | $78.01 | -27.3% | COM | 718172109 |
| KMB | Kimberly Clark Corp | 3,125 | $444K | 0.1% | $74.72 | +46.8% | COM | 494368103 |
| — | Altria Group Inc | 10,486 | $429K | 0.1% | $34.94 | — | COM | 02209s103 |
| BSX | Boston Scientific Corp | 9,571 | $389K | 0.1% | $38.20 | +10.9% | COM | 101137107 |
| IWV | iShares Russell 3000 ETF | 2,200 | $382K | 0.1% | $93.51 | — | COM | 464287689 |
| PFE | Pfizer Inc | 10,189 | $366K | 0.1% | $20.50 | +31.8% | COM | 717081103 |
| — | Constellation Brands Inc Cl A | 1,761 | $365K | 0.1% | $163.14 | — | COM | 21036p108 |
| — | iShares USA Momentum Fct | 3,054 | $364K | 0.1% | $118.65 | — | COM | 46432f396 |
| — | iShares Core MSCI EAFE | 5,698 | $348K | 0.1% | $64.15 | — | COM | 46432f842 |
| — | General Electric Co | 38,967 | $348K | 0.1% | $24.18 | — | COM | 369604103 |
| PAYX | Paychex Inc | 4,167 | $345K | 0.1% | $39.37 | +75.6% | COM | 704326107 |
| — | BCE Inc | 7,075 | $343K | 0.1% | $40.24 | — | COM | 05534b760 |
| VYM | Vanguard High Div Yield | 3,841 | $341K | 0.1% | $68.68 | — | COM | 921946406 |
| — | Alphabet Inc Cap Stock Cl A | 266 | $325K | 0.1% | $777.10 | — | COM | 02079k305 |
| VRNS | Varonis Systems Inc | 5,400 | $323K | 0.1% | $12.91 | +72.2% | COM | 922280102 |
| — | Invesco Exchange Traded Fd Tr | 2,362 | $307K | 0.1% | $136.41 | — | COM | 46137v530 |
| — | BioMarin Pharmaceutical Inc | 4,559 | $307K | 0.1% | $85.91 | — | COM | 09061g101 |
| ITOT | iShares Core S&P Ttl Stock | 4,392 | $295K | 0.1% | $68.12 | — | COM | 464287150 |
| — | Ulta Beauty Inc | 1,132 | $284K | 0.1% | $167.03 | — | COM | 90384s303 |
| CL | Colgate Palmolive Co | 3,840 | $282K | 0.1% | $64.12 | -2.5% | COM | 194162103 |
| ROP | Roper Technologies Inc | 789 | $281K | 0.1% | $282.40 | +23.8% | COM | 776696106 |
| — | Monster Beverage Corp | 4,677 | $272K | 0.1% | $76.53 | — | COM | 61174x109 |
| BAX | Baxter Intl Inc | 3,095 | $271K | 0.1% | $64.52 | +17.0% | COM | 071813109 |
| KO | Coca-Cola Co | 4,977 | $271K | 0.1% | $47.00 | -6.5% | COM | 191216100 |
| — | Booking Holdings Inc | 132 | $259K | 0.1% | $2027.10 | — | COM | 09857l108 |
| GWW | Grainger W W Inc | 850 | $253K | 0.1% | $184.63 | +39.0% | COM | 384802104 |
| IUSV | iShares Core S&P Vlu ETF | 4,334 | $251K | 0.1% | $55.02 | — | COM | 464287663 |
| SLB | Schlumberger Ltd | 7,309 | $250K | 0.1% | $67.19 | -53.9% | COM | 806857108 |
| LOW | Lowes Cos Inc | 2,201 | $242K | 0.1% | $90.85 | +3.5% | COM | 548661107 |
| ACWV | iShares Min Vol Global ETF | 2,462 | $233K | 0.1% | $94.64 | — | COM | 464286525 |
| FNCL | Fidelity MSCI Financials Index | 5,526 | $225K | 0.1% | $40.31 | — | COM | 316092501 |
| SJM | Smucker J M Co | 1,970 | $217K | 0.1% | $97.61 | -7.3% | COM | 832696405 |
| — | Wanderport Corp | 159,800 | $1,000 | 0.0% | — | — | COM | 93369t106 |