Location: Cedarburg, WI
CIK: 0001008895 · Show all filings
Period: Q4 2019 (← Previous) (Next →)
Filing Date: Jan 24, 2020
Total Value: $374M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| — | Schneider National Inc Cl B | 1,345,213 | $29.35M | 7.9% | $22.37 | — | COM | 80689h102 |
| MSFT | Microsoft Corp | 110,706 | $17.46M | 4.7% | $34.39 | +304.9% | COM | 594918104 |
| AAPL | Apple Inc | 59,044 | $17.34M | 4.6% | $33.03 | +87.8% | COM | 037833100 |
| IJH | iShares Core S&P Mid-Cap | 55,795 | $11.48M | 3.1% | $156.90 | — | COM | 464287507 |
| — | Visa Inc Cl A | 52,041 | $9.779M | 2.6% | $83.74 | — | COM | 92826c839 |
| — | UnitedHealth Group Inc | 30,814 | $9.059M | 2.4% | $98.64 | — | COM | 91324p102 |
| PG | Procter And Gamble Co | 67,294 | $8.405M | 2.3% | $66.22 | +58.9% | COM | 742718109 |
| PEP | PepsiCo Inc | 58,052 | $7.934M | 2.1% | $68.29 | +65.2% | COM | 713448108 |
| MCD | McDonalds Corp | 39,473 | $7.8M | 2.1% | $98.15 | +75.2% | COM | 580135101 |
| — | Alphabet Inc Cap Stock Cl C | 5,819 | $7.78M | 2.1% | $815.39 | — | COM | 02079k107 |
| IVV | iShares Core S&P 500 ETF | 24,014 | $7.762M | 2.1% | $209.25 | — | COM | 464287200 |
| — | Nextera Energy Inc | 31,927 | $7.731M | 2.1% | $77.39 | — | COM | 65339f101 |
| AMZN | Amazon.com Inc | 4,095 | $7.567M | 2.0% | $49.60 | +78.4% | COM | 023135106 |
| JNJ | Johnson & Johnson | 51,618 | $7.53M | 2.0% | $66.88 | +70.6% | COM | 478160104 |
| ABT | Abbott Laboratories | 82,325 | $7.151M | 1.9% | $57.43 | +31.1% | COM | 002824100 |
| PNC | PNC Financial Services Group I | 44,608 | $7.121M | 1.9% | $54.36 | +121.1% | COM | 693475105 |
| BRK/B | Berkshire Hathaway Inc Cl B | 30,352 | $6.875M | 1.8% | $146.09 | +48.7% | COM | 084670702 |
| UNP | Union Pacific Corp | 37,835 | $6.84M | 1.8% | $89.95 | +66.0% | COM | 907818108 |
| — | Verizon Communications Inc | 110,463 | $6.782M | 1.8% | $41.18 | — | COM | 92343v104 |
| — | BlackRock Inc | 13,277 | $6.674M | 1.8% | $346.27 | — | COM | 09247x101 |
| DIS | Disney Walt Co Disney | 45,250 | $6.545M | 1.8% | $96.76 | +40.3% | COM | 254687106 |
| HON | Honeywell Intl Inc | 35,915 | $6.357M | 1.7% | $73.11 | +96.8% | COM | 438516106 |
| CVX | Chevron Corp | 48,275 | $5.818M | 1.6% | $103.28 | -13.2% | COM | 166764100 |
| — | JPMorgan Chase & Co | 40,065 | $5.585M | 1.5% | $98.77 | — | COM | 46625h100 |
| AMGN | Amgen Inc | 22,121 | $5.333M | 1.4% | $118.46 | +54.2% | COM | 031162100 |
| — | Merck & Co Inc | 57,504 | $5.23M | 1.4% | $39.08 | — | COM | 58933y105 |
| NKE | Nike Inc Cl B | 50,631 | $5.129M | 1.4% | $57.06 | +52.1% | COM | 654106103 |
| ADP | Automatic Data Processing Inc | 28,779 | $4.907M | 1.3% | $65.72 | +120.8% | COM | 053015103 |
| IJR | iShares Core S & P Small Cap | 55,098 | $4.62M | 1.2% | $88.01 | — | COM | 464287804 |
| HD | Home Depot Inc | 21,045 | $4.596M | 1.2% | $124.21 | +57.0% | COM | 437076102 |
| MDLZ | Mondelez Intl Inc Cl A | 77,846 | $4.288M | 1.1% | $35.58 | +29.0% | COM | 609207105 |
| ITW | Illinois Tool Works Inc | 23,265 | $4.179M | 1.1% | $58.10 | +151.8% | COM | 452308109 |
| INTC | Intel Corp | 66,945 | $4.007M | 1.1% | $26.29 | +87.4% | COM | 458140100 |
| — | Invesco Qqq Tr Unit Ser 1 | 16,945 | $3.603M | 1.0% | $171.95 | — | COM | 46090e103 |
| — | Cisco Systems Inc | 72,228 | $3.464M | 0.9% | $29.51 | — | COM | 17275r102 |
| BDX | Becton Dickinson & Co | 12,727 | $3.461M | 0.9% | $202.86 | +11.6% | COM | 075887109 |
| — | MasterCard Incorporated Cl A | 11,538 | $3.445M | 0.9% | $83.77 | — | COM | 57636q104 |
| — | American Tower Corp | 14,962 | $3.439M | 0.9% | $109.86 | — | COM | 03027x100 |
| — | CBRE Group Inc Cl A | 54,428 | $3.336M | 0.9% | $34.43 | — | COM | 12504l109 |
| LLY | Lilly Eli & Co | 24,753 | $3.253M | 0.9% | $103.04 | +4.4% | COM | 532457108 |
| ADI | Analog Devices Inc | 25,938 | $3.083M | 0.8% | $49.86 | +102.3% | COM | 032654105 |
| ALL | Allstate Corp | 26,835 | $3.018M | 0.8% | $50.42 | +86.8% | COM | 020002101 |
| BA | Boeing Co | 8,757 | $2.853M | 0.8% | $144.01 | +143.8% | COM | 097023105 |
| — | AbbVie Inc | 32,087 | $2.841M | 0.8% | $43.32 | — | COM | 00287y109 |
| — | Dominion Resources Inc VA New | 31,946 | $2.646M | 0.7% | $52.97 | — | COM | 25746u109 |
| — | Check Point Software Tech Ltd | 21,188 | $2.351M | 0.6% | $80.76 | — | COM | m22465104 |
| — | Enbridge Inc | 58,675 | $2.334M | 0.6% | $41.95 | — | COM | 29250n105 |
| CLX | Clorox Co | 14,993 | $2.302M | 0.6% | $78.91 | +57.8% | COM | 189054109 |
| LMT | Lockheed Martin Corp | 5,841 | $2.274M | 0.6% | $112.06 | +189.8% | COM | 539830109 |
| — | Duke Energy Corp | 23,446 | $2.139M | 0.6% | $72.45 | — | COM | 26441c204 |
| — | Salesforce.com Inc | 12,812 | $2.084M | 0.6% | $92.20 | — | COM | 79466l302 |
| GD | General Dynamics Corp | 11,642 | $2.053M | 0.5% | $128.64 | +21.2% | COM | 369550108 |
| — | Exxon Mobil Corp | 29,209 | $2.038M | 0.5% | $86.72 | — | COM | 30231g102 |
| — | Travelers Companies Inc | 12,846 | $1.759M | 0.5% | $105.59 | — | COM | 89417e109 |
| — | Crown Castle Intl Corp | 11,742 | $1.669M | 0.4% | $88.06 | — | COM | 22822v101 |
| BMY | Bristol-Myers Squibb Co | 25,155 | $1.615M | 0.4% | $34.30 | +31.7% | COM | 110122108 |
| — | Comcast Corp Cl A | 34,735 | $1.562M | 0.4% | $43.81 | — | COM | 20030n101 |
| — | iShares Min Vol USA ETF | 23,554 | $1.545M | 0.4% | $58.06 | — | COM | 46429b697 |
| — | Intercontinental Exchange Inc | 14,517 | $1.344M | 0.4% | $84.59 | — | COM | 45866f104 |
| TMO | Thermo Fisher Scientific Inc | 3,867 | $1.256M | 0.3% | $218.92 | +36.3% | COM | 883556102 |
| YUM | Yum Brands Inc | 12,406 | $1.25M | 0.3% | $70.21 | +31.5% | COM | 988498101 |
| SYY | Sysco Corp | 14,542 | $1.244M | 0.3% | $31.37 | +118.4% | COM | 871829107 |
| — | Fidelity Natl Information Serv | 8,806 | $1.225M | 0.3% | $75.67 | — | COM | 31620m106 |
| — | Walgreens Boots Alliance Inc | 20,144 | $1.188M | 0.3% | $77.05 | — | COM | 931427108 |
| NSRGY | Nestle SA Sp ADR | 10,204 | $1.104M | 0.3% | $63.29 | — | ADR | 641069406 |
| — | Adobe Inc | 3,344 | $1.103M | 0.3% | $216.43 | — | COM | 00724f101 |
| — | iShares Core Div Growth | 26,073 | $1.097M | 0.3% | $36.21 | — | COM | 46434v621 |
| — | Facebook Inc Cl A | 5,310 | $1.09M | 0.3% | $105.86 | — | COM | 30303m102 |
| — | First American Bankshares | 1,260 | $1.021M | 0.3% | $639.68 | — | COM | 993001098 |
| EL | Lauder Estee Cos Inc Cl A | 4,916 | $1.015M | 0.3% | $126.49 | +41.7% | COM | 518439104 |
| GPC | Genuine Parts Co | 9,395 | $998K | 0.3% | $63.48 | +35.8% | COM | 372460105 |
| — | United Technologies Corp | 6,576 | $985K | 0.3% | $111.96 | — | COM | 913017109 |
| — | TransUnion | 10,668 | $913K | 0.2% | $49.98 | — | COM | 89400j107 |
| — | Raytheon Co | 4,136 | $909K | 0.2% | $147.77 | — | COM | 755111507 |
| SBUX | Starbucks Corp | 9,730 | $855K | 0.2% | $40.86 | +82.3% | COM | 855244109 |
| — | Wec Energy Group Inc | 8,911 | $822K | 0.2% | $47.78 | — | COM | 92939u106 |
| USB | US Bancorp Del | 13,640 | $809K | 0.2% | $31.95 | +38.7% | COM | 902973304 |
| — | AT&T Inc | 20,409 | $798K | 0.2% | $31.49 | — | COM | 00206r102 |
| — | iShares Core Mscitotal | 12,615 | $781K | 0.2% | $60.92 | — | COM | 46432f834 |
| — | Paypal Holdings Inc | 6,977 | $755K | 0.2% | $66.84 | — | COM | 70450y103 |
| GIS | General Mills Inc | 14,005 | $750K | 0.2% | $39.55 | +8.2% | COM | 370334104 |
| VXF | Vanguard Extend Mkt ETF | 5,918 | $746K | 0.2% | $99.96 | — | COM | 922908652 |
| — | Truist Financial Corp | 12,881 | $725K | 0.2% | $56.28 | — | COM | 89832q109 |
| — | BROADCOM INC COM | 2,150 | $679K | 0.2% | $243.82 | — | COM | 11135f101 |
| — | 3M Co | 3,780 | $667K | 0.2% | $145.59 | — | COM | 88579y101 |
| QQEW | First Trust NASDAQ 100 Equal W | 9,012 | $665K | 0.2% | $55.51 | — | COM | 337344105 |
| — | Vertex Pharmaceuticals Inc | 2,829 | $619K | 0.2% | $179.85 | — | COM | 92532f100 |
| IWS | iShares Rus Mid Cap Value ETF | 6,302 | $597K | 0.2% | $89.33 | — | COM | 464287473 |
| IUSG | iShares Core S&P US ETF | 8,769 | $593K | 0.2% | $60.42 | — | COM | 464287671 |
| FISV | Fiserv Inc | 4,935 | $571K | 0.2% | $57.79 | +91.0% | COM | 337738108 |
| — | Medtronic PLC | 5,027 | $570K | 0.2% | $74.76 | — | COM | g5960l103 |
| — | Activision Blizzard Inc | 9,326 | $554K | 0.1% | $55.19 | — | COM | 00507v109 |
| EPD | Enterprise Products Partners L | 18,860 | $531K | 0.1% | $26.06 | — | COM | 293792107 |
| — | iShares USA Momentum Fct | 4,182 | $525K | 0.1% | $120.50 | — | COM | 46432f396 |
| — | Select Sector SPDR Tr Technolo | 5,718 | $524K | 0.1% | $59.11 | — | COM | 81369y803 |
| FREL | Fidelity MSCI Real Estate ETF | 18,112 | $505K | 0.1% | $26.44 | — | COM | 316092857 |
| SO | Southern Co | 7,622 | $486K | 0.1% | $43.00 | +13.7% | COM | 842587107 |
| — | Costco Wholesale Corp | 1,621 | $476K | 0.1% | $172.87 | — | COM | 22160k105 |
| AEP | American Electric Power Inc | 4,937 | $467K | 0.1% | $38.52 | +92.7% | COM | 025537101 |
| — | General Electric Co | 38,967 | $435K | 0.1% | $24.18 | — | COM | 369604103 |
| PM | Philip Morris Intl Inc | 5,117 | $435K | 0.1% | $78.01 | -23.1% | COM | 718172109 |
| — | Altria Group Inc | 8,652 | $432K | 0.1% | $34.94 | — | COM | 02209s103 |
| KMB | Kimberly Clark Corp | 3,125 | $430K | 0.1% | $74.72 | +45.6% | COM | 494368103 |
| VRNS | Varonis Systems Inc | 5,400 | $420K | 0.1% | $12.91 | +84.0% | COM | 922280102 |
| BSX | Boston Scientific Corp | 9,238 | $418K | 0.1% | $38.20 | +9.5% | COM | 101137107 |
| IWV | iShares Russell 3000 ETF | 2,200 | $415K | 0.1% | $93.51 | — | COM | 464287689 |
| PFE | Pfizer Inc | 10,189 | $399K | 0.1% | $20.50 | +30.3% | COM | 717081103 |
| VYM | Vanguard High Div Yield | 4,141 | $388K | 0.1% | $70.50 | — | COM | 921946406 |
| — | iShares Core MSCI EAFE | 5,667 | $370K | 0.1% | $64.15 | — | COM | 46432f842 |
| — | Alphabet Inc Cap Stock Cl A | 266 | $356K | 0.1% | $777.10 | — | COM | 02079k305 |
| PAYX | Paychex Inc | 4,167 | $354K | 0.1% | $39.37 | +79.5% | COM | 704326107 |
| — | BCE Inc | 7,275 | $337K | 0.1% | $40.41 | — | COM | 05534b760 |
| — | Constellation Brands Inc Cl A | 1,606 | $305K | 0.1% | $163.14 | — | COM | 21036p108 |
| ROP | Roper Technologies Inc | 855 | $303K | 0.1% | $286.31 | +16.3% | COM | 776696106 |
| ITOT | iShares Core S&P Ttl Stock | 3,961 | $288K | 0.1% | $68.12 | — | COM | 464287150 |
| — | Booking Holdings Inc | 137 | $281K | 0.1% | $2027.97 | — | COM | 09857l108 |
| GWW | Grainger W W Inc | 825 | $279K | 0.1% | $184.63 | +59.4% | COM | 384802104 |
| IUSV | iShares Core S&P Vlu ETF | 4,378 | $276K | 0.1% | $55.10 | — | COM | 464287663 |
| KO | Coca-Cola Co | 4,977 | $275K | 0.1% | $47.00 | -5.3% | COM | 191216100 |
| — | Invesco Exchange Traded Fd Tr | 1,896 | $268K | 0.1% | $136.41 | — | COM | 46137v530 |
| BAX | Baxter Intl Inc | 3,195 | $267K | 0.1% | $64.80 | +13.2% | COM | 071813109 |
| CL | Colgate Palmolive Co | 3,840 | $264K | 0.1% | $64.12 | -7.8% | COM | 194162103 |
| LOW | Lowes Cos Inc | 2,201 | $264K | 0.1% | $90.85 | +12.7% | COM | 548661107 |
| ACWV | iShares Min Vol Global ETF | 2,748 | $263K | 0.1% | $94.75 | — | COM | 464286525 |
| — | BioMarin Pharmaceutical Inc | 3,106 | $263K | 0.1% | $85.91 | — | COM | 09061g101 |
| — | Ulta Beauty Inc | 1,027 | $260K | 0.1% | $167.03 | — | COM | 90384s303 |
| — | iShares USA Quality Fctr | 2,360 | $238K | 0.1% | $100.85 | — | COM | 46432f339 |
| — | Sleep Number Corp | 4,800 | $236K | 0.1% | $49.17 | — | COM | 83125x103 |
| SLB | Schlumberger Ltd | 5,850 | $235K | 0.1% | $67.19 | -54.3% | COM | 806857108 |
| SUSA | iShares USA ESG Select ETF | 1,730 | $232K | 0.1% | $134.10 | — | COM | 464288802 |
| — | Select Sector SPDR Healthcare | 2,183 | $222K | 0.1% | $101.69 | — | COM | 81369y209 |
| SJM | Smucker J M Co | 1,926 | $201K | 0.1% | $97.61 | -11.3% | COM | 832696405 |
| — | Arden Credit Fund LP | 104,108 | $104K | 0.0% | $1.00 | — | COM | 039990965 |
| — | Wanderport Corp | 159,800 | $0 | 0.0% | — | — | COM | 93369t106 |