Location: Brookfield, WI
CIK: 0001542287 · Show all filings
Period: Q4 2014 (← Previous) (Next →)
Filing Date: Feb 6, 2015
Total Value: $321M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | VANGUARD INDEX FDS | 410,290 | $43.49M | 13.6% | $106.00 | $89.86 | +18.0% | TOTAL STK MKT | 922908769 |
| BNDX | VANGUARD CHARLOTTE FDS | 708,916 | $37.65M | 11.7% | $53.11 | $50.02 | +6.2% | INTL BD IDX ETF | 92203J407 |
| VNQ | VANGUARD INDEX FDS | 351,486 | $28.47M | 8.9% | $81.00 | $71.64 | +13.1% | REIT ETF | 922908553 |
| — | RYDEX ETF TRUST | 329,521 | $26.38M | 8.2% | $80.05 | $64.20 | — | GUG S&P500 EQ WT | 78355W106 |
| VGT | VANGUARD WORLD FDS | 235,978 | $24.66M | 7.7% | $104.48 * | $10.12 | +29.1% | INF TECH ETF | 92204A702 |
| XLV | SELECT SECTOR SPDR TR | 342,757 | $23.44M | 7.3% | $68.38 | $57.57 | +18.8% | SBI HEALTHCARE | 81369Y209 |
| VYM | VANGUARD WHITEHALL FDS INC | 303,774 | $20.88M | 6.5% | $68.75 | $61.08 | +12.6% | HIGH DIV YLD | 921946406 |
| IYF | ISHARES TR | 183,907 | $16.59M | 5.2% | $90.20 * | $38.85 | +16.1% | U.S. FINLS ETF | 464287788 |
| IJR | ISHARES TR | 135,938 | $15.51M | 4.8% | $114.06 * | $48.95 | +16.5% | CORE S&P SCP ETF | 464287804 |
| VB | VANGUARD INDEX FDS | 111,398 | $13M | 4.1% | $116.66 | $110.26 | +5.8% | SMALL CP ETF | 922908751 |
| XLI | SELECT SECTOR SPDR TR | 127,199 | $7.197M | 2.2% | $56.58 | $51.58 | +9.7% | SBI INT-INDS | 81369Y704 |
| IVV | ISHARES TR | 30,268 | $6.262M | 2.0% | $206.89 | $168.89 | +22.5% | CORE S&P500 ETF | 464287200 |
| IJH | ISHARES TR | 42,169 | $6.106M | 1.9% | $144.80 * | $24.58 | +17.8% | CORE S&P MCP ETF | 464287507 |
| IWF | ISHARES TR | 43,082 | $4.119M | 1.3% | $95.61 * | $18.32 | +30.5% | RUS 1000 GRW ETF | 464287614 |
| VEU | VANGUARD INTL EQUITY INDEX F | 86,707 | $4.063M | 1.3% | $46.86 | $47.67 | -1.7% | ALLWRLD EX US | 922042775 |
| IWD | ISHARES TR | 30,115 | $3.144M | 1.0% | $104.40 | $83.31 | +25.3% | RUS 1000 VAL ETF | 464287598 |
| VIG | VANGUARD SPECIALIZED PORTFOL | 27,349 | $2.22M | 0.7% | $81.17 | $67.84 | +19.6% | DIV APP ETF | 921908844 |
| AAPL | APPLE INC | 18,789 | $2.074M | 0.6% | $110.38 * | $18.07 | +35.4% | COM | 037833100 |
| SPY | SPDR S&P 500 ETF TR | 9,180 | $1.887M | 0.6% | $205.56 | $162.57 | +26.4% | TR UNIT | 78462F103 |
| IYR | ISHARES TR | 16,301 | $1.253M | 0.4% | $76.87 | $70.73 | +8.6% | U.S. REAL ES ETF | 464287739 |
| HDV | ISHARES TR | 15,619 | $1.195M | 0.4% | $76.51 * | $13.52 | +13.2% | CORE HIGH DV ETF | 46429B663 |
| CVX | CHEVRON CORP NEW | 9,901 | $1.111M | 0.3% | $112.21 * | $71.73 | -2.5% | COM | 166764100 |
| AOA | ISHARES | 22,806 | $1.055M | 0.3% | $46.26 | $42.15 | +9.8% | AGGRES ALLOC ETF | 464289859 |
| AIVL | WISDOMTREE TR | 13,699 | $1.051M | 0.3% | $76.72 | $62.95 | +21.9% | DIV EX-FINL FD | 97717W406 |
| — | WISCONSIN ENERGY CORP | 19,732 | $1.041M | 0.3% | $52.76 | $41.05 | — | COM | 976657106 |
| VWO | VANGUARD INTL EQUITY INDEX F | 24,666 | $987K | 0.3% | $40.01 | $41.17 | -2.8% | FTSE EMR MKT ETF | 922042858 |
| — | JOURNAL COMMUNICATIONS INC | 85,029 | $972K | 0.3% | $11.43 | $11.43 | — | CL A | 481130102 |
| ABBV | ABBVIE INC | 14,309 | $936K | 0.3% | $65.41 * | $30.94 | +35.1% | COM | 00287Y109 |
| AOM | ISHARES | 24,282 | $854K | 0.3% | $35.17 | $34.53 | +1.9% | MODERT ALLOC ETF | 464289875 |
| IWN | ISHARES TR | 7,719 | $785K | 0.2% | $101.70 | $85.00 | +19.6% | RUS 2000 VAL ETF | 464287630 |
| SCHB | SCHWAB STRATEGIC TR | 14,758 | $735K | 0.2% | $49.80 * | $6.59 | +26.0% | US BRD MKT ETF | 808524102 |
| — | JOHNSON CTLS INC | 14,920 | $721K | 0.2% | $48.32 | $36.74 | — | COM | 478366107 |
| IWO | ISHARES TR | 4,504 | $641K | 0.2% | $142.32 | $109.23 | +30.4% | RUS 2000 GRW ETF | 464287648 |
| — | POWERSHARES ETF TR II | 15,548 | $590K | 0.2% | $37.95 | $31.12 | — | S&P500 LOW VOL | 73937B779 |
| XOM | EXXON MOBIL CORP | 5,559 | $514K | 0.2% | $92.46 * | $55.22 | +4.5% | COM | 30231G102 |
| DIA | SPDR DOW JONES INDL AVRG ETF | 2,881 | $513K | 0.2% | $178.06 | $149.37 | +19.1% | UT SER 1 | 78467X109 |
| SCHM | SCHWAB STRATEGIC TR | 12,204 | $496K | 0.2% | $40.64 * | $10.72 | +26.5% | US MID-CAP ETF | 808524508 |
| FISV | FISERV INC | 6,841 | $486K | 0.2% | $71.04 * | $24.57 | +44.4% | COM | 337738108 |
| FIS | FIDELITY NATL INFORMATION SV | 7,789 | $484K | 0.2% | $62.14 * | $46.72 | +10.3% | COM | 31620M106 |
| PEP | PEPSICO INC | 4,912 | $465K | 0.1% | $94.67 * | $57.17 | +18.9% | COM | 713448108 |
| AOR | ISHARES | 11,238 | $451K | 0.1% | $40.13 | $38.01 | +5.6% | GRWT ALLOCAT ETF | 464289867 |
| USB | US BANCORP DEL | 9,758 | $439K | 0.1% | $44.99 * | $29.12 | +5.0% | COM NEW | 902973304 |
| IBM | INTERNATIONAL BUSINESS MACHS | 2,696 | $433K | 0.1% | $160.61 * | $114.33 | -15.0% | COM | 459200101 |
| IWB | ISHARES TR | 3,747 | $430K | 0.1% | $114.76 | $89.55 | +28.0% | RUS 1000 ETF | 464287622 |
| LNT | ALLIANT ENERGY CORP | 6,365 | $423K | 0.1% | $66.46 * | $16.94 | +37.9% | COM | 018802108 |
| ORCL | ORACLE CORP | 9,080 | $408K | 0.1% | $44.93 * | $30.23 | +26.1% | COM | 68389X105 |
| SDY | SPDR SERIES TRUST | 5,153 | $406K | 0.1% | $78.79 | $67.55 | +16.7% | S&P DIVID ETF | 78464A763 |
| DVY | ISHARES TR | 5,101 | $405K | 0.1% | $79.40 | $65.27 | +21.6% | SELECT DIVID ETF | 464287168 |
| PFE | PFIZER INC | 12,756 | $397K | 0.1% | $31.12 * | $17.06 | +8.9% | COM | 717081103 |
| IWM | ISHARES TR | 3,294 | $394K | 0.1% | $119.61 | $105.49 | +13.4% | RUSSELL 2000 ETF | 464287655 |
| ABT | ABBOTT LABS | 8,711 | $392K | 0.1% | $45.00 * | $29.55 | +23.6% | COM | 002824100 |
| — | GENERAL ELECTRIC CO | 15,178 | $384K | 0.1% | $25.30 | $23.33 | — | COM | 369604103 |
| HD | HOME DEPOT INC | 3,625 | $381K | 0.1% | $105.10 * | $68.41 | +18.5% | COM | 437076102 |
| BAX | BAXTER INTL INC | 5,195 | $381K | 0.1% | $73.34 * | $30.44 | +8.9% | COM | 071813109 |
| XLY | SELECT SECTOR SPDR TR | 5,277 | $381K | 0.1% | $72.20 * | $27.68 | +30.3% | SBI CONS DISCR | 81369Y407 |
| XLF | SELECT SECTOR SPDR TR | 15,384 | $380K | 0.1% | $24.70 * | $15.54 | +29.3% | SBI INT-FINL | 81369Y605 |
| — | SEAGATE TECHNOLOGY PLC | 5,414 | $360K | 0.1% | $66.49 | $60.17 | — | SHS | G7945M107 |
| V | VISA INC | 1,335 | $350K | 0.1% | $262.17 * | $43.90 | +38.2% | COM CL A | 92826C839 |
| MSFT | MICROSOFT CORP | 7,524 | $349K | 0.1% | $46.38 * | $38.59 | +2.6% | COM | 594918104 |
| XLK | SELECT SECTOR SPDR TR | 8,326 | $344K | 0.1% | $41.32 * | $15.47 | +33.6% | TECHNOLOGY | 81369Y803 |
| PM | PHILIP MORRIS INTL INC | 4,086 | $333K | 0.1% | $81.50 * | $44.93 | +5.0% | COM | 718172109 |
| BND | VANGUARD BD INDEX FD INC | 3,904 | $322K | 0.1% | $82.48 | $82.48 | -0.1% | TOTAL BND MRKT | 921937835 |
| BA | BOEING CO | 2,438 | $317K | 0.1% | $130.02 * | $109.76 | +3.6% | COM | 097023105 |
| T | AT&T INC | 9,438 | $317K | 0.1% | $33.59 * | $11.40 | +1.5% | COM | 00206R102 |
| WFC | WELLS FARGO & CO NEW | 5,766 | $316K | 0.1% | $54.80 * | $28.35 | +42.0% | COM | 949746101 |
| AMGN | AMGEN INC | 1,978 | $315K | 0.1% | $159.25 * | $113.30 | +2.4% | COM | 031162100 |
| IYH | ISHARES TR | 2,162 | $312K | 0.1% | $144.31 * | $20.12 | +43.3% | US HLTHCARE ETF | 464287762 |
| MINT | PIMCO ETF TR | 2,965 | $300K | 0.1% | $101.18 | $101.43 | -0.4% | ENHAN SHRT MA AC | 72201R833 |
| MO | ALTRIA GROUP INC | 6,000 | $296K | 0.1% | $49.33 * | $17.98 | +34.9% | COM | 02209S103 |
| COP | CONOCOPHILLIPS | 4,142 | $286K | 0.1% | $69.05 * | $46.03 | +5.1% | COM | 20825C104 |
| KMI | KINDER MORGAN INC DEL | 6,660 | $282K | 0.1% | $42.34 * | $22.45 | +7.8% | COM | 49456B101 |
| — | WALGREENS BOOTS ALLIANCE INC | 3,683 | $281K | 0.1% | $76.30 | $76.30 | — | COM | 931427108 |
| MRK | MERCK & CO INC NEW | 4,768 | $271K | 0.1% | $56.84 * | $39.35 | -2.2% | COM | 58933Y105 |
| CAH | CARDINAL HEALTH INC | 3,340 | $270K | 0.1% | $80.84 * | $58.13 | +2.6% | COM | 14149Y108 |
| NEE | NEXTERA ENERGY INC | 2,509 | $267K | 0.1% | $106.42 * | $18.89 | +5.7% | COM | 65339F101 |
| EFA | ISHARES TR | 4,136 | $252K | 0.1% | $60.93 | $60.94 | -0.2% | MSCI EAFE ETF | 464287465 |
| IYW | ISHARES TR | 2,346 | $245K | 0.1% | $104.43 * | $18.58 | +40.5% | U.S. TECH ETF | 464287721 |
| CMCSA | COMCAST CORP NEW | 4,189 | $243K | 0.1% | $58.01 * | $21.26 | +5.9% | CL A | 20030N101 |
| — | HSBC HLDGS PLC | 9,400 | $242K | 0.1% | $25.74 | $24.85 | — | ADR A 1/40PF A | 404280604 |
| VZ | VERIZON COMMUNICATIONS INC | 5,116 | $239K | 0.1% | $46.72 * | $26.81 | -1.3% | COM | 92343V104 |
| VUG | VANGUARD INDEX FDS | 2,190 | $229K | 0.1% | $104.57 * | $13.43 | +29.6% | GROWTH ETF | 922908736 |
| JNJ | JOHNSON & JOHNSON | 2,179 | $228K | 0.1% | $104.64 * | $64.09 | +20.1% | COM | 478160104 |
| — | AEGON N V | 8,900 | $227K | 0.1% | $25.51 | $24.61 | — | NY REGISTRY SH | 007924103 |
| KMB | KIMBERLY CLARK CORP | 1,918 | $222K | 0.1% | $115.75 * | $76.09 | +4.6% | COM | 494368103 |
| IWS | ISHARES TR | 2,972 | $219K | 0.1% | $73.69 | $63.67 | +15.9% | RUS MDCP VAL ETF | 464287473 |
| — | BLACKSTONE GROUP L P | 6,470 | $219K | 0.1% | $33.85 | $33.85 | — | COM UNIT LTD | 09253U108 |
| LUV | SOUTHWEST AIRLS CO | 5,082 | $215K | 0.1% | $42.31 * | $32.93 | +13.5% | COM | 844741108 |
| — | POWERSHARES QQQ TRUST | 2,068 | $214K | 0.1% | $103.48 | $98.65 | — | UNIT SER 1 | 73935A104 |
| GLW | CORNING INC | 9,345 | $214K | 0.1% | $22.90 * | $15.20 | +12.8% | COM | 219350105 |
| DIS | DISNEY WALT CO | 2,143 | $202K | 0.1% | $94.26 * | $81.30 | +5.5% | COM DISNEY | 254687106 |
| — | NUVEEN FLTNG RTE INCM OPP FD | 17,692 | $199K | 0.1% | $11.25 | $12.23 | — | COM SHS | 6706EN100 |
| — | CREDIT SUISSE ASSET MGMT INC | 46,825 | $154K | 0.0% | $3.29 | $3.65 | — | COM | 224916106 |
| — | ALLIANCEBERNSTEIN INCOME FUN | 20,361 | $152K | 0.0% | $7.47 | $7.36 | — | COM | 01881E101 |
| — | ANNALY CAP MGMT INC | 12,988 | $140K | 0.0% | $10.78 | $10.78 | — | COM | 035710409 |
| — | SPIRIT RLTY CAP INC NEW | 10,000 | $119K | 0.0% | $11.90 | $11.00 | — | COM | 84860W102 |
| KIQSF | KELSO TECHNOLOGIES INC | 14,500 | $85,000 | 0.0% | $5.86 * | $5.74 | 0.0% | COM NEW | 48826D201 |
| — | CREDIT SUISSE HIGH YLD BND F | 22,921 | $64,000 | 0.0% | $2.79 | $3.03 | — | SH BEN INT | 22544F103 |