Location: Brookfield, WI
CIK: 0001542287 · Show all filings
Period: Q1 2015 (← Previous) (Next →)
Filing Date: May 12, 2015
Total Value: $311M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | VANGUARD INDEX FDS | 469,575 | $50.36M | 16.2% | $107.25 | $92.00 | +16.6% | TOTAL STK MKT | 922908769 |
| BNDX | VANGUARD CHARLOTTE FDS | 740,877 | $40.07M | 12.9% | $54.09 | $50.18 | +7.8% | INTL BD IDX ETF | 92203J407 |
| — | RYDEX ETF TRUST | 337,942 | $27.39M | 8.8% | $81.05 | $64.62 | — | GUG S&P500 EQ WT | 78355W106 |
| VGT | VANGUARD WORLD FDS | 239,736 | $25.54M | 8.2% | $106.52 * | $10.16 | +31.0% | INF TECH ETF | 92204A702 |
| XLV | SELECT SECTOR SPDR TR | 349,721 | $25.36M | 8.2% | $72.50 | $57.84 | +25.3% | SBI HEALTHCARE | 81369Y209 |
| XLY | SELECT SECTOR SPDR TR | 292,812 | $22.06M | 7.1% | $75.35 * | $36.59 | +3.0% | SBI CONS DISCR | 81369Y407 |
| IYF | ISHARES TR | 197,306 | $17.57M | 5.7% | $89.05 * | $39.22 | +13.5% | U.S. FINLS ETF | 464287788 |
| IJR | ISHARES TR | 143,228 | $16.91M | 5.4% | $118.03 * | $49.38 | +19.5% | CORE S&P SCP ETF | 464287804 |
| VB | VANGUARD INDEX FDS | 118,973 | $14.58M | 4.7% | $122.56 | $110.78 | +10.6% | SMALL CP ETF | 922908751 |
| IVV | ISHARES TR | 32,023 | $6.655M | 2.1% | $207.82 | $171.03 | +21.5% | CORE S&P500 ETF | 464287200 |
| IJH | ISHARES TR | 42,947 | $6.527M | 2.1% | $151.98 * | $24.67 | +23.2% | CORE S&P MCP ETF | 464287507 |
| VEU | VANGUARD INTL EQUITY INDEX F | 99,782 | $4.862M | 1.6% | $48.73 | $47.73 | +2.1% | ALLWRLD EX US | 922042775 |
| IWF | ISHARES TR | 39,846 | $3.942M | 1.3% | $98.93 * | $18.32 | +35.0% | RUS 1000 GRW ETF | 464287614 |
| IWD | ISHARES TR | 27,671 | $2.852M | 0.9% | $103.07 | $83.31 | +23.7% | RUS 1000 VAL ETF | 464287598 |
| AAPL | APPLE INC | 20,156 | $2.508M | 0.8% | $124.43 * | $18.67 | +48.4% | COM | 037833100 |
| SPY | SPDR S&P 500 ETF TR | 7,935 | $1.638M | 0.5% | $206.43 | $162.57 | +27.0% | TR UNIT | 78462F103 |
| — | JOURNAL COMMUNICATIONS INC | 85,029 | $1.26M | 0.4% | $14.82 | $11.43 | — | CL A | 481130102 |
| VWO | VANGUARD INTL EQUITY INDEX F | 29,420 | $1.202M | 0.4% | $40.86 | $41.09 | -0.5% | FTSE EMR MKT ETF | 922042858 |
| AOA | ISHARES | 25,010 | $1.188M | 0.4% | $47.50 | $42.57 | +11.6% | AGGRES ALLOC ETF | 464289859 |
| CVX | CHEVRON CORP NEW | 9,566 | $1.004M | 0.3% | $104.96 * | $71.73 | -7.8% | COM | 166764100 |
| — | WISCONSIN ENERGY CORP | 19,305 | $956K | 0.3% | $49.52 | $41.05 | — | COM | 976657106 |
| ABBV | ABBVIE INC | 16,267 | $952K | 0.3% | $58.52 * | $31.89 | +18.1% | COM | 00287Y109 |
| AOM | ISHARES | 25,545 | $910K | 0.3% | $35.62 | $34.57 | +3.1% | MODERT ALLOC ETF | 464289875 |
| AIVL | WISDOMTREE TR | 11,872 | $901K | 0.3% | $75.89 | $62.95 | +20.6% | DIV EX-FINL FD | 97717W406 |
| — | JOHNSON CTLS INC | 15,991 | $807K | 0.3% | $50.47 | $37.66 | — | COM | 478366107 |
| HDV | ISHARES TR | 10,614 | $796K | 0.3% | $75.00 * | $13.52 | +10.9% | CORE HIGH DV ETF | 46429B663 |
| VIG | VANGUARD SPECIALIZED PORTFOL | 9,759 | $785K | 0.3% | $80.44 | $67.84 | +18.6% | DIV APP ETF | 921908844 |
| AOR | ISHARES | 18,818 | $768K | 0.2% | $40.81 | $39.01 | +4.6% | GRWT ALLOCAT ETF | 464289867 |
| IWN | ISHARES TR | 7,157 | $739K | 0.2% | $103.26 | $85.00 | +21.4% | RUS 2000 VAL ETF | 464287630 |
| SCHB | SCHWAB STRATEGIC TR | 14,460 | $730K | 0.2% | $50.48 * | $6.59 | +27.7% | US BRD MKT ETF | 808524102 |
| FISV | FISERV INC | 7,971 | $633K | 0.2% | $79.41 * | $26.49 | +49.9% | COM | 337738108 |
| — | POWERSHARES ETF TR II | 16,072 | $610K | 0.2% | $37.95 | $31.34 | — | S&P500 LOW VOL | 73937B779 |
| IWO | ISHARES TR | 3,807 | $577K | 0.2% | $151.56 | $109.23 | +38.7% | RUS 2000 GRW ETF | 464287648 |
| PFE | PFIZER INC | 15,815 | $550K | 0.2% | $34.78 * | $17.65 | +18.6% | COM | 717081103 |
| FIS | FIDELITY NATL INFORMATION SV | 7,659 | $521K | 0.2% | $68.02 * | $46.72 | +21.2% | COM | 31620M106 |
| VYM | VANGUARD WHITEHALL FDS INC | 7,556 | $516K | 0.2% | $68.29 | $61.08 | +11.8% | HIGH DIV YLD | 921946406 |
| HD | HOME DEPOT INC | 4,478 | $509K | 0.2% | $113.67 * | $71.63 | +23.2% | COM | 437076102 |
| SCHM | SCHWAB STRATEGIC TR | 11,751 | $507K | 0.2% | $43.15 * | $10.72 | +34.2% | US MID-CAP ETF | 808524508 |
| ORCL | ORACLE CORP | 11,671 | $504K | 0.2% | $43.18 * | $31.70 | +15.7% | COM | 68389X105 |
| BA | BOEING CO | 3,278 | $492K | 0.2% | $150.09 * | $114.38 | +15.5% | COM | 097023105 |
| XOM | EXXON MOBIL CORP | 5,776 | $491K | 0.2% | $85.01 * | $55.23 | -3.3% | COM | 30231G102 |
| V | VISA INC | 7,434 | $486K | 0.2% | $65.38 * | $58.16 | +4.3% | COM CL A | 92826C839 |
| PEP | PEPSICO INC | 4,923 | $471K | 0.2% | $95.67 * | $57.17 | +21.0% | COM | 713448108 |
| LNT | ALLIANT ENERGY CORP | 7,411 | $467K | 0.2% | $63.01 * | $17.80 | +25.5% | COM | 018802108 |
| IWM | ISHARES TR | 3,685 | $458K | 0.1% | $124.29 | $107.08 | +16.1% | RUSSELL 2000 ETF | 464287655 |
| IBM | INTERNATIONAL BUSINESS MACHS | 2,752 | $442K | 0.1% | $160.61 * | $113.96 | -14.1% | COM | 459200101 |
| MSFT | MICROSOFT CORP | 10,692 | $435K | 0.1% | $40.68 * | $38.19 | -8.6% | COM | 594918104 |
| CAH | CARDINAL HEALTH INC | 4,722 | $426K | 0.1% | $90.22 * | $59.75 | +12.1% | COM | 14149Y108 |
| AMGN | AMGEN INC | 2,555 | $408K | 0.1% | $159.69 * | $113.69 | +2.9% | COM | 031162100 |
| IWB | ISHARES TR | 3,474 | $402K | 0.1% | $115.72 | $89.55 | +29.4% | RUS 1000 ETF | 464287622 |
| ABT | ABBOTT LABS | 8,637 | $400K | 0.1% | $46.31 * | $29.55 | +27.8% | COM | 002824100 |
| MRK | MERCK & CO INC NEW | 6,819 | $392K | 0.1% | $57.49 * | $39.64 | -0.9% | COM | 58933Y105 |
| — | GENERAL ELECTRIC CO | 15,642 | $388K | 0.1% | $24.81 | $23.37 | — | COM | 369604103 |
| — | SEAGATE TECHNOLOGY PLC | 7,426 | $386K | 0.1% | $51.98 | $57.95 | — | SHS | G7945M107 |
| WFC | WELLS FARGO & CO NEW | 6,911 | $376K | 0.1% | $54.41 * | $30.25 | +32.9% | COM | 949746101 |
| MMM | 3M CO | 2,274 | $375K | 0.1% | $164.91 * | $96.87 | +0.4% | COM | 88579Y101 |
| XLF | SELECT SECTOR SPDR TR | 15,533 | $375K | 0.1% | $24.14 * | $15.54 | +26.0% | SBI INT-FINL | 81369Y605 |
| — | BLACKSTONE GROUP L P | 9,481 | $369K | 0.1% | $38.92 | $35.46 | — | COM UNIT LTD | 09253U108 |
| NEE | NEXTERA ENERGY INC | 3,503 | $364K | 0.1% | $103.91 * | $19.16 | +2.7% | COM | 65339F101 |
| BAX | BAXTER INTL INC | 5,195 | $356K | 0.1% | $68.53 * | $30.44 | +2.6% | COM | 071813109 |
| SDY | SPDR SERIES TRUST | 4,555 | $356K | 0.1% | $78.16 | $67.55 | +15.8% | S&P DIVID ETF | 78464A763 |
| DIA | SPDR DOW JONES INDL AVRG ETF | 2,005 | $356K | 0.1% | $177.56 | $149.37 | +18.9% | UT SER 1 | 78467X109 |
| CMCSA | COMCAST CORP NEW | 6,170 | $348K | 0.1% | $56.40 * | $21.63 | +2.2% | CL A | 20030N101 |
| LUV | SOUTHWEST AIRLS CO | 7,788 | $345K | 0.1% | $44.30 * | $34.90 | +12.2% | COM | 844741108 |
| KMB | KIMBERLY CLARK CORP | 3,193 | $342K | 0.1% | $107.11 * | $76.18 | -2.3% | COM | 494368103 |
| MCO | MOODYS CORP | 3,274 | $340K | 0.1% | $103.85 * | $86.54 | +7.6% | COM | 615369105 |
| PM | PHILIP MORRIS INTL INC | 4,468 | $337K | 0.1% | $75.43 * | $45.12 | -2.1% | COM | 718172109 |
| EPD | ENTERPRISE PRODS PARTNERS L | 10,181 | $335K | 0.1% | $32.90 | $32.90 | — | COM | 293792107 |
| — | WALGREENS BOOTS ALLIANCE INC | 3,936 | $333K | 0.1% | $84.60 | $76.83 | — | COM | 931427108 |
| T | AT&T INC | 9,947 | $325K | 0.1% | $32.67 * | $11.42 | +0.3% | COM | 00206R102 |
| GLW | CORNING INC | 14,339 | $325K | 0.1% | $22.67 * | $16.11 | +5.8% | COM | 219350105 |
| VLO | VALERO ENERGY CORP NEW | 5,052 | $321K | 0.1% | $63.54 * | $36.56 | +14.3% | COM | 91913Y100 |
| UNH | UNITEDHEALTH GROUP INC | 2,687 | $318K | 0.1% | $118.35 * | $93.18 | +6.8% | COM | 91324P102 |
| MO | ALTRIA GROUP INC | 6,282 | $314K | 0.1% | $49.98 * | $18.35 | +35.5% | COM | 02209S103 |
| — | MEDTRONIC INC | 3,982 | $311K | 0.1% | $78.10 | $78.10 | — | COM | 585055106 |
| IYH | ISHARES TR | 1,987 | $307K | 0.1% | $154.50 * | $20.12 | +53.4% | US HLTHCARE ETF | 464287762 |
| XLK | SELECT SECTOR SPDR TR | 7,366 | $305K | 0.1% | $41.41 * | $15.47 | +33.9% | TECHNOLOGY | 81369Y803 |
| KMI | KINDER MORGAN INC DEL | 7,237 | $304K | 0.1% | $42.01 * | $22.57 | +7.8% | COM | 49456B101 |
| — | DISCOVER FINL SVCS | 5,399 | $304K | 0.1% | $56.31 | $56.31 | — | COM | 254709108 |
| JPM | JPMORGAN CHASE & CO | 4,989 | $302K | 0.1% | $60.53 * | $44.28 | +2.3% | COM | 46625H100 |
| LYB | LYONDELLBASELL INDUSTRIES N | 3,374 | $296K | 0.1% | $87.73 * | $46.71 | +4.9% | SHS - A - | N53745100 |
| IP | INTL PAPER CO | 5,306 | $294K | 0.1% | $55.41 * | $32.75 | +1.6% | COM | 460146103 |
| COP | CONOCOPHILLIPS | 4,669 | $291K | 0.1% | $62.33 * | $45.98 | -4.1% | COM | 20825C104 |
| — | SPECTRA ENERGY CORP | 7,979 | $289K | 0.1% | $36.22 | $36.22 | — | COM | 847560109 |
| — | DR PEPPER SNAPPLE GROUP INC | 3,605 | $283K | 0.1% | $78.50 | $78.50 | — | COM | 26138E109 |
| LMT | LOCKHEED MARTIN CORP | 1,389 | $282K | 0.1% | $203.02 * | $147.13 | +3.3% | COM | 539830109 |
| — | DELPHI AUTOMOTIVE PLC | 3,506 | $280K | 0.1% | $79.86 | $79.86 | — | SHS | G27823106 |
| — | BLACKROCK INC | 757 | $277K | 0.1% | $365.92 | $365.92 | — | COM | 09247X101 |
| VZ | VERIZON COMMUNICATIONS INC | 5,702 | $277K | 0.1% | $48.58 * | $26.89 | +3.5% | COM | 92343V104 |
| STT | STATE STR CORP | 3,735 | $275K | 0.1% | $73.63 * | $55.17 | -1.4% | COM | 857477103 |
| COF | CAPITAL ONE FINL CORP | 3,465 | $273K | 0.1% | $78.79 * | $64.53 | +0.4% | COM | 14040H105 |
| DIS | DISNEY WALT CO | 2,573 | $270K | 0.1% | $104.94 * | $83.06 | +15.0% | COM DISNEY | 254687106 |
| ACN | ACCENTURE PLC IRELAND | 2,870 | $269K | 0.1% | $93.73 * | $74.61 | +4.9% | SHS CLASS A | G1151C101 |
| OXY | OCCIDENTAL PETE CORP DEL | 3,653 | $267K | 0.1% | $73.09 * | $55.77 | -5.1% | COM | 674599105 |
| — | GOLDCORP INC NEW | 14,573 | $264K | 0.1% | $18.12 | $18.12 | — | COM | 380956409 |
| — | CBS CORP NEW | 4,323 | $262K | 0.1% | $60.61 | $60.61 | — | CL B | 124857202 |
| M | MACYS INC | 4,043 | $262K | 0.1% | $64.80 | $64.35 | +0.9% | COM | 55616P104 |
| DVY | ISHARES TR | 3,321 | $259K | 0.1% | $77.99 | $65.27 | +19.4% | SELECT DIVID ETF | 464287168 |
| HUM | HUMANA INC | 1,455 | $259K | 0.1% | $178.01 * | $145.13 | +12.7% | COM | 444859102 |
| JNJ | JOHNSON & JOHNSON | 2,537 | $255K | 0.1% | $100.51 * | $65.65 | +13.6% | COM | 478160104 |
| EFA | ISHARES TR | 3,815 | $245K | 0.1% | $64.22 | $60.94 | +5.3% | MSCI EAFE ETF | 464287465 |
| — | HSBC HLDGS PLC | 9,400 | $241K | 0.1% | $25.64 | $24.85 | — | ADR A 1/40PF A | 404280604 |
| MINT | PIMCO ETF TR | 2,320 | $235K | 0.1% | $101.29 | $101.43 | -0.3% | ENHAN SHRT MA AC | 72201R833 |
| MSM | MSC INDL DIRECT INC | 3,250 | $235K | 0.1% | $72.31 | $74.62 | -3.2% | CL A | 553530106 |
| — | SYMANTEC CORP | 9,861 | $230K | 0.1% | $23.32 | $23.32 | — | COM | 871503108 |
| — | AEGON N V | 8,900 | $226K | 0.1% | $25.39 | $24.61 | — | NY REGISTRY SH | 007924103 |
| AOK | ISHARES | 6,739 | $223K | 0.1% | $33.09 | $32.75 | +0.8% | CONSER ALLOC ETF | 464289883 |
| IYW | ISHARES TR | 2,098 | $220K | 0.1% | $104.86 * | $18.58 | +41.2% | U.S. TECH ETF | 464287721 |
| — | POWERSHARES QQQ TRUST | 2,077 | $219K | 0.1% | $105.44 | $98.65 | — | UNIT SER 1 | 73935A104 |
| — | NUVEEN FLTNG RTE INCM OPP FD | 18,492 | $215K | 0.1% | $11.63 | $12.21 | — | COM SHS | 6706EN100 |
| IWS | ISHARES TR | 2,738 | $206K | 0.1% | $75.24 | $63.67 | +18.2% | RUS MDCP VAL ETF | 464287473 |
| VUG | VANGUARD INDEX FDS | 1,970 | $206K | 0.1% | $104.57 * | $13.43 | +29.9% | GROWTH ETF | 922908736 |
| — | CREDIT SUISSE ASSET MGMT INC | 51,250 | $165K | 0.1% | $3.22 | $3.61 | — | COM | 224916106 |
| — | ALLIANCEBERNSTEIN INCOME FUN | 18,761 | $145K | 0.0% | $7.73 | $7.36 | — | COM | 01881E101 |
| — | NOVAVAX INC | 12,600 | $104K | 0.0% | $8.25 | $8.25 | — | COM | 670002104 |
| KIQSF | KELSO TECHNOLOGIES INC | 14,500 | $66,000 | 0.0% | $4.55 | $5.74 | -20.1% | COM NEW | 48826D201 |
| — | CREDIT SUISSE HIGH YLD BND F | 22,921 | $64,000 | 0.0% | $2.79 | $3.03 | — | SH BEN INT | 22544F103 |