Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q1 2020 (← Previous) (Next →)
Filing Date: Apr 1, 2020
Total Value: $145M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| AGG | iShares Core US Agg Bond | 103,876 | $11.98M | 8.3% | $113.15 | — | CORE US AGGBD ET | 464287226 |
| RPG | Invesco S&P 500 Pure Grow | 118,667 | $11.88M | 8.2% | $105.10 | — | S&P500 PUR VAL | 46137V266 |
| FBND | Fidelity Total Bond ETF | 211,804 | $10.96M | 7.6% | $51.08 | — | COM | 316188309 |
| DWM | Wisdomtree LC Value | 211,607 | $8.356M | 5.8% | $52.00 | — | COM | 97717W703 |
| SCZ | iShares MSCI EAFE Small-C | 176,671 | $7.92M | 5.5% | $60.15 | — | RUS 2000 VAL ETF | 464288273 |
| VOE | Vanguard Mid Cap Value | 89,445 | $7.271M | 5.0% | $106.48 | — | TOTAL STK MKT | 922908512 |
| EFG | iShares MSCI EAFE Growth | 94,129 | $6.694M | 4.6% | $79.93 | — | EAFE SML CP ETF | 464288885 |
| IEMG | iShares Core MSCI Emergin | 162,225 | $6.565M | 4.5% | $41.71 | — | MIN VOL EMRG MKT | 46434G103 |
| RPV | Invesco S&P 500 Pure Valu | 157,366 | $6.287M | 4.3% | $66.04 | — | S&P SML600 GWT | 46137V258 |
| DLS | Wisdomtree SC Value | 128,745 | $6.186M | 4.3% | $70.50 | — | CL A | 97717W760 |
| VOOV | Vanguard S&P 500 Value | 65,891 | $6.148M | 4.3% | $93.31 | — | 500 VAL IDX FD | 921932703 |
| MDYG | SPDR S&P 400 Mid Cap | 134,534 | $5.761M | 4.0% | $65.04 | — | COM | 78464A821 |
| VBR | Vanguard SC Value | 63,034 | $5.597M | 3.9% | $127.21 | — | COM | 922908611 |
| SLYG | SPDR S&P 600 Small Cap | 103,606 | $4.785M | 3.3% | $48.85 | — | COM | 78464A201 |
| FNDC | S&P Midcap I Fund | 103,675 | $3.272M | 2.3% | $30.75 | — | SCHWB FDT INT SC | 808524748 |
| QQEW | Nasdaq 100 Equal Weight | 45,705 | $2.847M | 2.0% | $56.43 | — | COM | 337344105 |
| PXF | Invesco FTSE RAFI Dvlpd M | 83,057 | $2.52M | 1.7% | $39.35 | — | S&P INTL LOW | 46138E743 |
| PEP | Pepsico Incorporated | 20,618 | $2.476M | 1.7% | $89.43 | +26.1% | COM | 713448108 |
| IDLV | Invesco Intl Developed Lo | 85,948 | $2.26M | 1.6% | $32.08 | — | S&P MDCP400 PR | 46138E230 |
| FNDX | Schwab Fundamental US | 65,449 | $2.051M | 1.4% | $34.37 | — | COM | 808524771 |
| VTI | Vanguard Total Stock | 13,007 | $1.677M | 1.2% | $137.12 | — | INTL EQUITY FD | 922908769 |
| LNT | J P Morgan Chase & Co | 15,444 | $1.39M | 1.0% | $37.99 | +19.7% | COM | 018802108 |
| SCHC | Schwab Internatnal Small | 56,642 | $1.382M | 1.0% | $29.01 | — | FTSE RAFI 1500 | 808524888 |
| ASB | Associated Banc Corp | 104,604 | $1.338M | 0.9% | $18.48 | -23.6% | COM | 045487105 |
| IJJ | S&P Midcap I Value | 11,743 | $1.289M | 0.9% | $138.94 | — | SCHWAB FDT US LG | 464287705 |
| IWN | iShares Russell 2000 Valu | 14,856 | $1.219M | 0.8% | $104.89 | — | RUSSELL 3000 ETF | 464287630 |
| AOA | 90/10 Diversified Growth | 20,840 | $989K | 0.7% | $55.17 | — | AGGRES ALLOC ETF | 464289859 |
| RWO | Spdr DJ Global Real Estat | 26,735 | $962K | 0.7% | $50.02 | — | S&P 600 SMCP GRW | 78463X749 |
| HBAN | Huntington Bancshs | 112,816 | $926K | 0.6% | $9.84 | -5.5% | BULSHS 2020 HY | 446150104 |
| PRFZ | Small & MidCap Fund | 9,884 | $884K | 0.6% | $129.91 | — | S&P 400 MDCP GRW | 46137V597 |
| PRF | Fundamental 1000 | 9,123 | $843K | 0.6% | $117.91 | — | FTSE RAFI 1000 | 46137V613 |
| — | United Technologies Corp | 8,285 | $782K | 0.5% | $130.24 | — | SM CP VAL ETF | 913017109 |
| WFC | Wells Fargo & Co New | 25,872 | $743K | 0.5% | $38.88 | -5.8% | INTL SMCAP DIV | 949746101 |
| IWV | iShares Russell 3000 | 3,895 | $578K | 0.4% | $147.86 | — | CORE S&P500 ETF | 464287689 |
| AAPL | Apple Inc | 2,166 | $551K | 0.4% | $47.62 | +49.3% | COM | 037833100 |
| — | Mercantile Bank Corp | 25,834 | $547K | 0.4% | $32.59 | — | COM | 58734F305 |
| PG | Procter & Gamble Co | 4,977 | $547K | 0.4% | $69.76 | +48.8% | S&P MC 400VL ETF | 742718109 |
| FVD | First Trust Value Line Di | 19,065 | $528K | 0.4% | $30.87 | — | COM RESTRC NEW | 33734H106 |
| T | A T & T Corp | 17,299 | $504K | 0.3% | $15.14 | +20.0% | COM | 00206R102 |
| YUM | Tricon Global Restr Inc | 7,205 | $494K | 0.3% | $68.23 | +22.5% | MCAP VL IDXVIP | 988498101 |
| CMA | Comerica Incorporated | 15,968 | $469K | 0.3% | $53.72 | -24.7% | COM DISNEY | 200340107 |
| JNJ | Johnson & Johnson | 3,331 | $437K | 0.3% | $108.36 | +10.9% | COM | 478160104 |
| SHW | Sherwin Williams Co | 768 | $353K | 0.2% | $140.92 | +21.5% | DJ GLB RL ES ETF | 824348106 |
| HON | Honeywell International | 2,508 | $336K | 0.2% | $138.65 | -1.5% | COM | 438516106 |
| MAR | Marriott Intl Inc Cl A | 4,455 | $333K | 0.2% | $115.51 | +3.6% | CL A NEW | 571903202 |
| YUMC | Yum China Holdings I | 7,131 | $304K | 0.2% | $35.63 | +25.2% | COM | 98850P109 |
| MSFT | Microsoft Corp | 1,844 | $291K | 0.2% | $129.72 | +20.5% | COM | 594918104 |
| ADP | Auto Data Processing | 2,062 | $282K | 0.2% | $103.38 | +37.3% | COM | 053015103 |
| CSL | Carlisle Co | 2,067 | $259K | 0.2% | $124.05 | +11.3% | COM | 142339100 |
| AEP | Amer Electric Pwr Co Inc | 2,948 | $236K | 0.2% | $68.23 | +12.2% | COM | 025537101 |
| FIS | Fidelity Natl Info Svcs | 1,903 | $232K | 0.2% | $103.29 | +19.2% | TOTAL BD ETF | 31620M106 |
| IVV | iShares S&P 500 | 880 | $227K | 0.2% | $285.00 | — | AGGRES ALLOC ETF | 464287200 |
| VZ | Verizon Communications | 4,213 | $226K | 0.2% | $40.55 | +1.2% | COM | 92343V104 |
| — | T C F Finl Corp | 9,593 | $217K | 0.2% | $41.10 | — | COM | 163731102 |
| KEY | Keycorp Inc New | 19,391 | $201K | 0.1% | $12.27 | +1.4% | COM | 493267108 |
| TIP | iShares TIPS Bond ETF | 1,700 | $200K | 0.1% | $117.65 | — | TIPS BD ETF | 464287176 |