Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q1 2020 (← Previous) (Next →)
Filing Date: Apr 1, 2020
Total Value: $145M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| AGG | iShares Core US Agg Bond | 103,876 | $11.98M | 8.3% | $115.37 | $112.43 | +2.6% | CORE US AGGBD ET | 464287226 |
| RPG | Invesco S&P 500 Pure Grow | 118,667 | $11.88M | 8.2% | $100.14 * | $20.96 | -4.5% | S&P500 PUR VAL | 46137V266 |
| FBND | Fidelity Total Bond ETF | 211,804 | $10.96M | 7.6% | $51.75 | $50.33 | +2.8% | COM | 316188309 |
| DWM | Wisdomtree LC Value | 211,607 | $8.356M | 5.8% | $39.49 | $53.09 | -25.6% | COM | 97717W703 |
| SCZ | iShares MSCI EAFE Small-C | 176,671 | $7.92M | 5.5% | $44.83 | $61.01 | -26.5% | RUS 2000 VAL ETF | 464288273 |
| VOE | Vanguard Mid Cap Value | 89,445 | $7.271M | 5.0% | $81.29 | $108.49 | -25.1% | TOTAL STK MKT | 922908512 |
| EFG | iShares MSCI EAFE Growth | 94,129 | $6.694M | 4.6% | $71.12 | $79.53 | -10.6% | EAFE SML CP ETF | 464288885 |
| IEMG | iShares Core MSCI Emergin | 162,225 | $6.565M | 4.5% | $40.47 | $49.44 | -18.1% | MIN VOL EMRG MKT | 46434G103 |
| RPV | Invesco S&P 500 Pure Valu | 157,366 | $6.287M | 4.3% | $39.95 | $64.03 | -37.6% | S&P SML600 GWT | 46137V258 |
| DLS | Wisdomtree SC Value | 128,745 | $6.186M | 4.3% | $48.05 | $71.60 | -32.9% | CL A | 97717W760 |
| VOOV | Vanguard S&P 500 Value | 65,891 | $6.148M | 4.3% | $93.31 | $114.80 | -18.7% | 500 VAL IDX FD | 921932703 |
| MDYG | SPDR S&P 400 Mid Cap | 134,534 | $5.761M | 4.0% | $42.82 | $52.92 | -19.1% | COM | 78464A821 |
| VBR | Vanguard SC Value | 63,034 | $5.597M | 3.9% | $88.79 | $134.71 | -34.1% | COM | 922908611 |
| SLYG | SPDR S&P 600 Small Cap | 103,606 | $4.785M | 3.3% | $46.18 | $59.34 | -22.2% | COM | 78464A201 |
| FNDC | S&P Midcap I Fund | 103,675 | $3.272M | 2.3% | $31.56 * | $31.85 | -26.3% | SCHWB FDT INT SC | 808524748 |
| QQEW | Nasdaq 100 Equal Weight | 45,705 | $2.847M | 2.0% | $62.29 | $57.81 | +7.8% | COM | 337344105 |
| PXF | Invesco FTSE RAFI Dvlpd M | 83,057 | $2.52M | 1.7% | $30.34 | $40.99 | -26.0% | S&P INTL LOW | 46138E743 |
| PEP | Pepsico Incorporated | 20,618 | $2.476M | 1.7% | $120.09 * | $89.43 | +12.6% | COM | 713448108 |
| IDLV | Invesco Intl Developed Lo | 85,948 | $2.26M | 1.6% | $26.29 | $32.43 | -18.9% | S&P MDCP400 PR | 46138E230 |
| FNDX | Schwab Fundamental US | 65,449 | $2.051M | 1.4% | $31.34 * | $12.33 | -15.3% | COM | 808524771 |
| VTI | Vanguard Total Stock | 13,007 | $1.677M | 1.2% | $128.93 | $134.08 | -3.9% | INTL EQUITY FD | 922908769 |
| LNT | J P Morgan Chase & Co | 15,444 | $1.39M | 1.0% | $90.00 * | $37.99 | +5.8% | COM | 018802108 |
| SCHC | Schwab Internatnal Small | 56,642 | $1.382M | 1.0% | $24.40 | $31.80 | -23.3% | FTSE RAFI 1500 | 808524888 |
| ASB | Associated Banc Corp | 104,604 | $1.338M | 0.9% | $12.79 * | $18.48 | -45.1% | COM | 045487105 |
| IJJ | S&P Midcap I Value | 11,743 | $1.289M | 0.9% | $109.77 * | $76.48 | -28.2% | SCHWAB FDT US LG | 464287705 |
| IWN | iShares Russell 2000 Valu | 14,856 | $1.219M | 0.8% | $82.05 | $119.25 | -31.2% | RUSSELL 3000 ETF | 464287630 |
| AOA | 90/10 Diversified Growth | 20,840 | $989K | 0.7% | $47.46 | $54.02 | -12.1% | AGGRES ALLOC ETF | 464289859 |
| RWO | Spdr DJ Global Real Estat | 26,735 | $962K | 0.7% | $35.98 | $50.27 | -28.4% | S&P 600 SMCP GRW | 78463X749 |
| HBAN | Huntington Bancshs | 112,816 | $926K | 0.6% | $8.21 * | $9.84 | -35.9% | BULSHS 2020 HY | 446150104 |
| PRFZ | Small & MidCap Fund | 9,884 | $884K | 0.6% | $89.44 * | $25.56 | -30.0% | S&P 400 MDCP GRW | 46137V597 |
| PRF | Fundamental 1000 | 9,123 | $843K | 0.6% | $92.40 * | $23.32 | -20.7% | FTSE RAFI 1000 | 46137V613 |
| — | United Technologies Corp | 8,285 | $782K | 0.5% | $94.39 | $130.24 | — | SM CP VAL ETF | 913017109 |
| WFC | Wells Fargo & Co New | 25,872 | $743K | 0.5% | $28.72 * | $38.88 | -36.1% | INTL SMCAP DIV | 949746101 |
| IWV | iShares Russell 3000 | 3,895 | $578K | 0.4% | $148.40 | $171.17 | -13.3% | CORE S&P500 ETF | 464287689 |
| AAPL | Apple Inc | 2,166 | $551K | 0.4% | $254.39 * | $47.62 | +29.2% | COM | 037833100 |
| — | Mercantile Bank Corp | 25,834 | $547K | 0.4% | $21.17 | $32.59 | — | COM | 58734F305 |
| PG | Procter & Gamble Co | 4,977 | $547K | 0.4% | $109.91 * | $69.76 | +36.6% | S&P MC 400VL ETF | 742718109 |
| FVD | First Trust Value Line Di | 19,065 | $528K | 0.4% | $27.69 | $30.46 | -9.1% | COM RESTRC NEW | 33734H106 |
| T | A T & T Corp | 17,299 | $504K | 0.3% | $29.13 * | $15.14 | -3.2% | COM | 00206R102 |
| YUM | Tricon Global Restr Inc | 7,205 | $494K | 0.3% | $68.56 * | $68.23 | -9.8% | MCAP VL IDXVIP | 988498101 |
| CMA | Comerica Incorporated | 15,968 | $469K | 0.3% | $29.37 * | $53.72 | -58.7% | COM DISNEY | 200340107 |
| JNJ | Johnson & Johnson | 3,331 | $437K | 0.3% | $131.19 * | $108.36 | +2.9% | COM | 478160104 |
| SHW | Sherwin Williams Co | 768 | $353K | 0.2% | $459.64 * | $140.92 | +3.3% | DJ GLB RL ES ETF | 824348106 |
| HON | Honeywell International | 2,508 | $336K | 0.2% | $133.97 * | $138.65 | -19.3% | COM | 438516106 |
| MAR | Marriott Intl Inc Cl A | 4,455 | $333K | 0.2% | $74.75 * | $115.51 | -37.5% | CL A NEW | 571903202 |
| YUMC | Yum China Holdings I | 7,131 | $304K | 0.2% | $42.63 | $35.63 | +19.7% | COM | 98850P109 |
| MSFT | Microsoft Corp | 1,844 | $291K | 0.2% | $157.81 * | $129.72 | +15.8% | COM | 594918104 |
| ADP | Auto Data Processing | 2,062 | $282K | 0.2% | $136.76 * | $103.38 | +17.1% | COM | 053015103 |
| CSL | Carlisle Co | 2,067 | $259K | 0.2% | $125.30 * | $124.05 | -5.8% | COM | 142339100 |
| AEP | Amer Electric Pwr Co Inc | 2,948 | $236K | 0.2% | $80.05 * | $68.23 | -4.8% | COM | 025537101 |
| FIS | Fidelity Natl Info Svcs | 1,903 | $232K | 0.2% | $121.91 * | $103.29 | +4.6% | TOTAL BD ETF | 31620M106 |
| IVV | iShares S&P 500 | 880 | $227K | 0.2% | $257.95 | $273.44 | -5.5% | AGGRES ALLOC ETF | 464287200 |
| VZ | Verizon Communications | 4,213 | $226K | 0.2% | $53.64 * | $40.55 | -4.9% | COM | 92343V104 |
| — | T C F Finl Corp | 9,593 | $217K | 0.2% | $22.62 | $41.10 | — | COM | 163731102 |
| KEY | Keycorp Inc New | 19,391 | $201K | 0.1% | $10.37 * | $12.27 | -36.3% | COM | 493267108 |
| TIP | iShares TIPS Bond ETF | 1,700 | $200K | 0.1% | $117.65 | $117.80 | +0.1% | TIPS BD ETF | 464287176 |