Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q4 2019 (← Previous) (Next →)
Filing Date: Feb 10, 2020
Total Value: $185M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| RPV | Invesco S&P 500 Pure Valu | 231,646 | $16.05M | 8.7% | $69.27 | $64.03 | +8.2% | S&P SML600 GWT | 46137V258 |
| RPG | Invesco S&P 500 Pure Grow | 115,469 | $14.64M | 7.9% | $126.78 * | $20.88 | +21.5% | S&P500 PUR VAL | 46137V266 |
| AGG | iShares Core US Agg Bond | 123,806 | $13.91M | 7.5% | $112.37 | $112.43 | -0.0% | CORE US AGGBD ET | 464287226 |
| FBND | Fidelity Total Bond ETF | 236,138 | $12.22M | 6.6% | $51.74 | $50.33 | +2.8% | COM | 316188309 |
| DWM | Wisdomtree LC Value | 174,384 | $9.326M | 5.0% | $53.48 | $54.15 | -1.2% | COM | 97717W703 |
| SCZ | iShares MSCI EAFE Small-C | 146,232 | $9.107M | 4.9% | $62.28 | $62.14 | +0.2% | RUS 2000 VAL ETF | 464288273 |
| VOE | Vanguard Mid Cap Value | 74,816 | $8.917M | 4.8% | $119.19 | $108.65 | +9.7% | TOTAL STK MKT | 922908512 |
| DLS | Wisdomtree SC Value | 108,402 | $7.709M | 4.2% | $71.11 | $73.34 | -3.0% | CL A | 97717W760 |
| EFG | iShares MSCI EAFE Growth | 86,552 | $7.484M | 4.1% | $86.47 | $79.40 | +8.9% | EAFE SML CP ETF | 464288885 |
| VBR | Vanguard SC Value | 49,112 | $6.732M | 3.6% | $137.07 | $138.51 | -1.0% | COM | 922908611 |
| EEMV | iShares Emerging Markets | 113,073 | $6.633M | 3.6% | $58.66 | $59.41 | -1.3% | IBONDS DEC20 ETF | 464286533 |
| FNDC | S&P Midcap I Fund | 103,819 | $4.656M | 2.5% | $44.85 * | $31.85 | +4.4% | SCHWB FDT INT SC | 808524748 |
| RZG | Invesco SC Pure Growth | 38,513 | $4.55M | 2.5% | $118.14 * | $37.20 | +5.9% | CORE MSCI EMKT | 46137V175 |
| MDYG | SPDR S&P 400 Mid Cap | 78,562 | $4.485M | 2.4% | $57.09 | $53.04 | +7.6% | COM | 78464A821 |
| PXF | Invesco FTSE RAFI Dvlpd M | 84,764 | $3.603M | 2.0% | $42.51 | $40.99 | +3.7% | S&P INTL LOW | 46138E743 |
| QQEW | Nasdaq 100 Equal Weight | 44,857 | $3.31M | 1.8% | $73.79 | $57.55 | +28.2% | COM | 337344105 |
| IDLV | Invesco Intl Developed Lo | 88,385 | $3.016M | 1.6% | $34.12 | $32.43 | +5.2% | S&P MDCP400 PR | 46138E230 |
| FNDX | Schwab Fundamental US | 67,990 | $2.902M | 1.6% | $42.68 * | $12.33 | +15.4% | COM | 808524771 |
| PEP | Pepsico Incorporated | 20,238 | $2.766M | 1.5% | $136.67 * | $88.99 | +27.9% | COM | 713448108 |
| RFG | Invesco MC Pure Growth | 16,759 | $2.567M | 1.4% | $153.17 * | $29.61 | +3.5% | S&P500 PUR GWT | 46137V217 |
| ASB | Associated Banc Corp | 99,441 | $2.192M | 1.2% | $22.04 * | $18.71 | -7.5% | COM | 045487105 |
| LNT | J P Morgan Chase & Co | 15,414 | $2.149M | 1.2% | $139.42 * | $37.99 | +19.1% | COM | 018802108 |
| VTI | Vanguard Total Stock | 12,848 | $2.102M | 1.1% | $163.61 | $133.83 | +22.3% | INTL EQUITY FD | 922908769 |
| IJJ | S&P Midcap I Value | 11,564 | $1.974M | 1.1% | $170.70 * | $76.50 | +11.6% | SCHWAB FDT US LG | 464287705 |
| SCHC | Schwab Internatnal Small | 52,319 | $1.813M | 1.0% | $34.65 | $31.88 | +8.7% | FTSE RAFI 1500 | 808524888 |
| HBAN | Huntington Bancshs | 112,816 | $1.701M | 0.9% | $15.08 * | $9.84 | +15.6% | BULSHS 2020 HY | 446150104 |
| IWN | iShares Russell 2000 Valu | 12,957 | $1.666M | 0.9% | $128.58 | $120.28 | +6.9% | RUSSELL 3000 ETF | 464287630 |
| SLYG | SPDR S&P 600 Small Cap | 21,385 | $1.38M | 0.7% | $64.53 | $60.50 | +6.6% | COM | 78464A201 |
| RWO | Spdr DJ Global Real Estat | 26,469 | $1.364M | 0.7% | $51.53 | $50.30 | +2.4% | S&P 600 SMCP GRW | 78463X749 |
| PRFZ | Small & MidCap Fund | 9,945 | $1.36M | 0.7% | $136.75 * | $25.56 | +7.0% | S&P 400 MDCP GRW | 46137V597 |
| AOA | 90/10 Diversified Growth | 23,448 | $1.36M | 0.7% | $58.00 | $54.02 | +7.4% | AGGRES ALLOC ETF | 464289859 |
| WFC | Wells Fargo & Co New | 23,697 | $1.275M | 0.7% | $53.80 * | $39.08 | +17.9% | INTL SMCAP DIV | 949746101 |
| — | United Technologies Corp | 8,285 | $1.241M | 0.7% | $149.79 | $130.24 | — | SM CP VAL ETF | 913017109 |
| PRF | Fundamental 1000 | 9,130 | $1.157M | 0.6% | $126.73 * | $23.32 | +8.7% | FTSE RAFI 1000 | 46137V613 |
| CMA | Comerica Incorporated | 15,968 | $1.146M | 0.6% | $71.77 * | $53.72 | -0.7% | COM DISNEY | 200340107 |
| IEMG | iShares Core MSCI Emergin | 18,542 | $997K | 0.5% | $53.77 | $52.02 | +3.3% | MIN VOL EMRG MKT | 46434G103 |
| — | Mercantile Bank Corp | 25,834 | $942K | 0.5% | $36.46 | $32.59 | — | COM | 58734F305 |
| FVD | First Trust Value Line Di | 20,619 | $743K | 0.4% | $36.03 | $30.46 | +18.3% | COM RESTRC NEW | 33734H106 |
| YUM | Tricon Global Restr Inc | 7,205 | $726K | 0.4% | $100.76 * | $68.23 | +32.0% | MCAP VL IDXVIP | 988498101 |
| T | A T & T Corp | 17,299 | $676K | 0.4% | $39.08 * | $15.14 | +27.6% | COM | 00206R102 |
| MAR | Marriott Intl Inc Cl A | 4,455 | $675K | 0.4% | $151.52 * | $115.51 | +25.9% | CL A NEW | 571903202 |
| PG | Procter & Gamble Co | 5,059 | $632K | 0.3% | $124.93 * | $69.76 | +54.2% | S&P MC 400VL ETF | 742718109 |
| AAPL | Apple Inc | 2,116 | $621K | 0.3% | $293.48 * | $47.06 | +50.5% | COM | 037833100 |
| — | Ishar Ibnd Dec 2021 Trm | 19,258 | $496K | 0.3% | $25.76 | $25.76 | — | IBONDS DEC2021 | 46435G789 |
| JNJ | Johnson & Johnson | 3,338 | $487K | 0.3% | $145.90 * | $108.36 | +13.7% | COM | 478160104 |
| — | Ishrs Ibnd Dec 2022 Trm | 18,518 | $485K | 0.3% | $26.19 | $26.19 | — | IBONDS DEC2022 | 46435G755 |
| — | Ishars Ibnd SEP 2020 Trm | 18,987 | $485K | 0.3% | $25.54 | $25.54 | — | IBONDS SEP2020 | 46434V571 |
| — | T C F Finl Corp | 9,593 | $449K | 0.2% | $46.80 | $41.10 | — | COM | 163731102 |
| SHW | Sherwin Williams Co | 768 | $448K | 0.2% | $583.33 * | $140.92 | +30.9% | DJ GLB RL ES ETF | 824348106 |
| HON | Honeywell International | 2,508 | $444K | 0.2% | $177.03 * | $138.65 | +6.2% | COM | 438516106 |
| — | Ishares Ibonds Dec 2022 | 16,702 | $422K | 0.2% | $25.27 | $25.20 | — | EAFE GRWTH ETF | 46434VBA7 |
| KEY | Keycorp Inc New | 19,391 | $392K | 0.2% | $20.22 * | $12.27 | +23.0% | COM | 493267108 |
| FITB | Fifth Third Bancorp | 11,974 | $368K | 0.2% | $30.73 * | $21.06 | +15.0% | COM | 316773100 |
| — | I-shares ibond 2021 | 14,128 | $353K | 0.2% | $24.99 | $24.92 | — | IBONDS DEC22 ETF | 46434VBK5 |
| — | I-shares ibond 2020 | 13,690 | $346K | 0.2% | $25.27 | $25.35 | — | IBONDS DEC21 ETF | 46434VAQ3 |
| YUMC | Yum China Holdings I | 7,131 | $342K | 0.2% | $47.96 | $35.63 | +34.8% | COM | 98850P109 |
| — | Cantel Medical Corp | 4,767 | $338K | 0.2% | $70.90 | $80.55 | — | COM | 138098108 |
| CSL | Carlisle Co | 2,067 | $335K | 0.2% | $162.07 * | $124.05 | +21.3% | COM | 142339100 |
| — | Heska Corp New | 3,320 | $319K | 0.2% | $96.08 | $79.22 | — | COM | 42805E108 |
| ADP | Auto Data Processing | 1,835 | $313K | 0.2% | $170.57 * | $98.61 | +52.2% | COM | 053015103 |
| IVV | iShares S&P 500 | 950 | $307K | 0.2% | $323.16 | $273.44 | +18.2% | AGGRES ALLOC ETF | 464287200 |
| PH | Parker-Hannifin Corp | 1,416 | $291K | 0.2% | $205.51 * | $156.48 | +20.8% | COM | 701094104 |
| AEP | Amer Electric Pwr Co Inc | 2,948 | $279K | 0.2% | $94.64 * | $68.23 | +11.7% | COM | 025537101 |
| FIS | Fidelity Natl Info Svcs | 1,903 | $265K | 0.1% | $139.25 * | $103.29 | +19.3% | TOTAL BD ETF | 31620M106 |
| IWV | iShares Russell 3000 | 1,382 | $260K | 0.1% | $188.13 | $158.87 | +18.6% | CORE S&P500 ETF | 464287689 |
| SPY | S P D R TRUST Unit SR | 769 | $248K | 0.1% | $322.50 | $295.47 | +8.9% | TR UNIT | 78462F103 |
| DIS | Disney Walt Hldg Co | 1,618 | $234K | 0.1% | $144.62 * | $128.46 | +10.0% | COM | 254687106 |
| PNR | Pentair Plc | 4,976 | $228K | 0.1% | $45.82 * | $38.80 | +8.7% | SHS | G7S00T104 |
| MGA | Magna Intl Inc Cl A Vtgf | 4,140 | $227K | 0.1% | $54.83 * | $39.93 | +13.2% | CL A | 559222401 |
| — | First Defiance Finl 0050 | 7,092 | $223K | 0.1% | $31.44 | $28.62 | — | SHS | 32006W106 |
| MMM | Minnesota Mining & Mfg | 1,240 | $219K | 0.1% | $176.61 * | $150.16 | -21.2% | SHS | 88579Y101 |
| MSFT | Microsoft Corp | 1,357 | $214K | 0.1% | $157.70 * | $120.17 | +24.6% | COM | 594918104 |
| KO | Coca Cola Company | 3,837 | $212K | 0.1% | $55.25 * | $43.96 | +4.8% | COM | 191216100 |
| VZ | Verizon Communications | 3,425 | $210K | 0.1% | $61.31 * | $40.44 | +7.8% | COM | 92343V104 |