Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q2 2020 (← Previous) (Next →)
Filing Date: Aug 11, 2020
Total Value: $171M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| RPG | Invesco S&P 500 Pure Grow | 112,657 | $14.59M | 8.5% | $129.49 * | $20.96 | +23.5% | S&P500 PUR VAL | 46137V266 |
| VOOV | Vanguard S&P 500 Value | 130,049 | $13.59M | 7.9% | $104.50 | $108.87 | -4.0% | 500 VAL IDX FD | 921932703 |
| AGG | iShares Core US Agg Bond | 114,959 | $13.59M | 7.9% | $118.21 | $112.87 | +4.7% | CORE US AGGBD ET | 464287226 |
| FBND | Fidelity Total Bond ETF | 222,055 | $11.97M | 7.0% | $53.93 | $50.46 | +6.9% | COM | 316188309 |
| DWM | Wisdomtree LC Value | 245,609 | $10.87M | 6.3% | $44.27 | $51.60 | -14.2% | COM | 97717W703 |
| SCZ | iShares MSCI EAFE Small-C | 180,805 | $9.695M | 5.7% | $53.62 | $60.77 | -11.8% | RUS 2000 VAL ETF | 464288273 |
| EFG | iShares MSCI EAFE Growth | 112,131 | $9.319M | 5.4% | $83.11 | $79.30 | +4.8% | EAFE SML CP ETF | 464288885 |
| VOE | Vanguard Mid Cap Value | 93,874 | $8.984M | 5.2% | $95.70 | $107.70 | -11.1% | TOTAL STK MKT | 922908512 |
| IEMG | iShares Core MSCI Emergin | 153,152 | $7.29M | 4.3% | $47.60 | $49.44 | -3.7% | MIN VOL EMRG MKT | 46434G103 |
| VBR | Vanguard SC Value | 64,865 | $6.935M | 4.1% | $106.91 | $133.74 | -20.1% | COM | 922908611 |
| DLS | Wisdomtree SC Value | 122,190 | $6.797M | 4.0% | $55.63 | $71.60 | -22.3% | CL A | 97717W760 |
| MDYG | SPDR S&P 400 Mid Cap | 107,483 | $5.781M | 3.4% | $53.79 | $52.92 | +1.6% | COM | 78464A821 |
| SLYG | SPDR S&P 600 Small Cap | 79,487 | $4.513M | 2.6% | $56.78 | $59.34 | -4.3% | COM | 78464A201 |
| QQEW | Nasdaq 100 Equal Weight | 47,802 | $3.819M | 2.2% | $79.89 | $58.47 | +36.6% | COM | 337344105 |
| FNDC | Schwab Fundamental Intl | 98,357 | $3.746M | 2.2% | $38.09 * | $31.85 | -13.5% | INTL SCEQT ETF | 808524748 |
| FNDX | Schwab Fundamental US | 92,707 | $3.415M | 2.0% | $36.84 * | $12.17 | +0.9% | COM | 808524771 |
| PEP | Pepsico Incorporated | 20,618 | $2.727M | 1.6% | $132.26 * | $89.43 | +25.0% | COM | 713448108 |
| SCHC | Schwab Internatnal Small | 76,990 | $2.277M | 1.3% | $29.58 | $30.69 | -3.7% | FTSE RAFI 1500 | 808524888 |
| VTI | Vanguard Total Stock | 12,820 | $2.007M | 1.2% | $156.55 | $134.08 | +16.7% | INTL EQUITY FD | 922908769 |
| PXF | Invesco FTSE RAFI Dvlpd M | 48,482 | $1.678M | 1.0% | $34.61 | $40.99 | -15.6% | S&P INTL LOW | 46138E743 |
| IWO | iShares Russell 2000 Grow | 7,308 | $1.512M | 0.9% | $206.90 | $187.02 | +10.6% | RUS 2000 GRW ETF | 464287648 |
| IWN | iShares Russell 2000 Valu | 14,990 | $1.461M | 0.9% | $97.46 | $119.25 | -18.3% | RUSSELL 3000 ETF | 464287630 |
| LNT | J P Morgan Chase & Co | 15,464 | $1.455M | 0.8% | $94.09 * | $37.99 | +5.6% | COM | 018802108 |
| IWP | iShares Russell Mid-Cap G | 9,177 | $1.451M | 0.8% | $158.11 * | $72.53 | +9.0% | RUS MD CP GR ETF | 464287481 |
| ASB | Associated Banc Corp | 104,604 | $1.431M | 0.8% | $13.68 * | $18.48 | -40.6% | COM | 045487105 |
| COFS | Choiceone Finl Svcs | 47,076 | $1.392M | 0.8% | $29.57 * | $22.88 | +4.7% | COM | 170386106 |
| IJJ | S&P Midcap I Value | 9,437 | $1.255M | 0.7% | $132.99 * | $76.48 | -13.1% | SCHWAB FDT US LG | 464287705 |
| IDLV | Invesco Intl Developed Lo | 40,452 | $1.116M | 0.7% | $27.59 | $32.43 | -14.9% | S&P MDCP400 PR | 46138E230 |
| PRFZ | Small & MidCap Fund | 9,570 | $1.069M | 0.6% | $111.70 * | $25.56 | -12.6% | S&P 400 MDCP GRW | 46137V597 |
| WEC | Wisconsin Egy Cp Hldg Co | 11,902 | $1.043M | 0.6% | $87.63 * | $75.08 | -2.5% | COM | 92939U106 |
| HBAN | Huntington Bancshs | 112,816 | $1.019M | 0.6% | $9.03 * | $9.84 | -28.4% | BULSHS 2020 HY | 446150104 |
| PRF | Fundamental 1000 | 9,069 | $982K | 0.6% | $108.28 * | $23.32 | -7.1% | FTSE RAFI 1000 | 46137V613 |
| AAPL | Apple Inc | 2,176 | $794K | 0.5% | $364.89 * | $47.62 | +85.8% | COM | 037833100 |
| IWV | iShares Russell 3000 | 3,895 | $701K | 0.4% | $179.97 | $171.17 | +5.2% | CORE S&P500 ETF | 464287689 |
| YUM | Tricon Global Restr Inc | 7,205 | $626K | 0.4% | $86.88 * | $68.23 | +15.0% | MCAP VL IDXVIP | 988498101 |
| VWO | Vanguard Emerging Market | 15,361 | $608K | 0.4% | $39.58 | $37.02 | +7.0% | FTSE EMR MKT ETF | 922042858 |
| CMA | Comerica Incorporated | 15,968 | $608K | 0.4% | $38.08 * | $53.72 | -45.3% | COM DISNEY | 200340107 |
| WFC | Wells Fargo & Co New | 23,697 | $607K | 0.4% | $25.62 * | $38.88 | -41.8% | INTL SMCAP DIV | 949746101 |
| PG | Procter & Gamble Co | 4,892 | $585K | 0.3% | $119.58 * | $69.76 | +49.5% | S&P MC 400VL ETF | 742718109 |
| FVD | First Trust Value Line Di | 19,026 | $577K | 0.3% | $30.33 | $30.46 | -0.5% | COM RESTRC NEW | 33734H106 |
| T | A T & T Corp | 18,383 | $556K | 0.3% | $30.25 * | $15.16 | +2.6% | COM | 00206R102 |
| RTX | Raytheon Technologies Co | 8,716 | $537K | 0.3% | $61.61 * | $54.61 | -0.8% | COM | 75513E101 |
| JNJ | Johnson & Johnson | 3,331 | $468K | 0.3% | $140.50 * | $108.36 | +11.1% | COM | 478160104 |
| SHW | Sherwin Williams Co | 768 | $444K | 0.3% | $578.13 * | $140.92 | +30.2% | DJ GLB RL ES ETF | 824348106 |
| MSFT | Microsoft Corp | 1,844 | $375K | 0.2% | $203.36 * | $129.72 | +49.8% | COM | 594918104 |
| HON | Honeywell International | 2,508 | $363K | 0.2% | $144.74 * | $138.65 | -12.2% | COM | 438516106 |
| YUMC | Yum China Holdings I | 7,131 | $343K | 0.2% | $48.10 | $35.63 | +34.9% | COM | 98850P109 |
| ADP | Auto Data Processing | 2,062 | $307K | 0.2% | $148.88 * | $103.38 | +28.3% | COM | 053015103 |
| MAR | Marriott Intl Inc Cl A | 3,383 | $290K | 0.2% | $85.72 * | $115.51 | -28.4% | CL A NEW | 571903202 |
| — | T C F Finl Corp | 9,593 | $282K | 0.2% | $29.40 | $41.10 | — | COM | 163731102 |
| IVV | iShares S&P 500 | 880 | $273K | 0.2% | $310.23 | $273.44 | +13.3% | AGGRES ALLOC ETF | 464287200 |
| PH | Parker-Hannifin Corp | 1,416 | $260K | 0.2% | $183.62 * | $149.40 | +13.8% | COM | 701094104 |
| FIS | Fidelity Natl Info Svcs | 1,904 | $255K | 0.1% | $133.93 * | $103.29 | +15.6% | TOTAL BD ETF | 31620M106 |
| VZ | Verizon Communications | 4,530 | $250K | 0.1% | $55.19 * | $40.56 | -1.4% | COM | 92343V104 |
| CSL | Carlisle Co | 2,067 | $247K | 0.1% | $119.50 * | $124.05 | -9.6% | COM | 142339100 |
| OTIS | Otis Worldwide Corp | 4,142 | $236K | 0.1% | $56.98 * | $47.48 | +10.4% | COM | 68902V107 |
| KEY | Keycorp Inc New | 19,391 | $236K | 0.1% | $12.17 * | $12.27 | -23.9% | COM | 493267108 |
| RWO | Spdr DJ Global Real Estat | 6,037 | $236K | 0.1% | $39.09 | $50.27 | -22.4% | S&P 600 SMCP GRW | 78463X749 |
| AEP | Amer Electric Pwr Co Inc | 2,948 | $235K | 0.1% | $79.72 * | $68.23 | -4.4% | COM | 025537101 |
| SPY | S P D R TRUST Unit SR | 760 | $234K | 0.1% | $307.89 | $292.70 | +5.4% | TR UNIT | 78462F103 |
| FITB | Fifth Third Bancorp | 11,974 | $231K | 0.1% | $19.29 * | $14.84 | +5.5% | COM | 316773100 |
| — | Cantel Medical Corp | 4,767 | $211K | 0.1% | $44.26 | $44.26 | — | COM | 138098108 |
| TIP | TIP Fund | 1,700 | $209K | 0.1% | $122.94 | $117.80 | +4.4% | TIPS BD ETF | 464287176 |
| — | General Electric Company | 22,730 | $155K | 0.1% | $6.82 | $6.82 | — | COM | 369604103 |
| F | Ford Motor Company | 17,496 | $106K | 0.1% | $6.06 * | $4.20 | +9.8% | COM | 345370860 |