Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q4 2022 (← Previous) (Next →)
Filing Date: Feb 13, 2023
Total Value: $272M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 195,683 | $27.41M | 10.1% | $140.06 | $114.55 | +22.3% | 500 VAL IDX FD | 921932703 |
| RPG | Invesco S&P 500 Pure Growth | 151,857 | $23.02M | 8.5% | $151.61 * | $24.31 | +24.7% | S&P500 PUR GWT | 46137V266 |
| AGG | iShares Core US Agg Bond ETF | 236,633 | $22.95M | 8.4% | $96.99 | $111.94 | -13.4% | CORE US AGGBD ET | 464287226 |
| FBND | Fidelity Total Bond ETF | 465,698 | $20.97M | 7.7% | $45.02 | $50.99 | -11.7% | TOTAL BD ETF | 316188309 |
| DWM | Wisdomtree LC Value | 400,978 | $18.86M | 6.9% | $47.04 | $50.59 | -7.0% | INTL EQUITY FD | 97717W703 |
| SCZ | iShares MSCI EAFE Small-Cap | 293,497 | $16.58M | 6.1% | $56.48 | $61.35 | -7.9% | EAFE SML CP ETF | 464288273 |
| VOE | Vanguard Mid Cap Value | 117,809 | $15.93M | 5.8% | $135.24 | $112.63 | +20.1% | MCAP VL IDXVIP | 922908512 |
| EFG | iShares MSCI EAFE Growth | 186,247 | $15.6M | 5.7% | $83.76 | $84.21 | -0.5% | EAFE GRWTH ETF | 464288885 |
| VBR | Vanguard SC Value | 76,585 | $12.16M | 4.5% | $158.80 | $139.20 | +14.1% | SM CP VAL ETF | 922908611 |
| DLS | Wisdomtree SC Value | 209,443 | $12.14M | 4.5% | $57.96 | $68.35 | -15.2% | INTL SMCAP DIV | 97717W760 |
| IEMG | iShares Core MSCI Emerging Markets | 239,929 | $11.2M | 4.1% | $46.70 | $51.59 | -9.5% | CORE MSCI EMKT | 46434G103 |
| MDYG | SPDR S&P 400 Mid Cap | 146,363 | $9.563M | 3.5% | $65.34 | $57.93 | +12.8% | S&P 400 MDCP GRW | 78464A821 |
| SLYG | SPDR S&P 600 Small Cap | 112,610 | $8.135M | 3.0% | $72.24 | $66.10 | +9.3% | S&P 600 SMCP GRW | 78464A201 |
| FNDX | Schwab Fundamental US | 79,609 | $4.254M | 1.6% | $53.44 * | $12.76 | +39.6% | SCHWAB FDT US LG | 808524771 |
| PEP | Pepsico Incorporated | 21,250 | $3.839M | 1.4% | $180.66 * | $90.55 | +80.7% | COM | 713448108 |
| QQEW | Nasdaq 100 Equal Weight | 41,715 | $3.703M | 1.4% | $88.78 | $64.49 | +37.7% | SHS | 337344105 |
| FNDC | Schwab Fundamental Intl | 85,840 | $2.683M | 1.0% | $31.26 | $32.68 | -4.4% | SCHWB FDT INT SC | 808524748 |
| SCHC | Schwab Internatnal Small | 76,113 | $2.395M | 0.9% | $31.47 | $31.90 | -1.3% | INTL SCEQT ETF | 808524888 |
| VTI | Vanguard Total Stock | 12,229 | $2.338M | 0.9% | $191.19 | $134.08 | +42.6% | TOTAL STK MKT | 922908769 |
| WEC | Wisconsin Egy Cp Hldg Co | 24,864 | $2.331M | 0.9% | $93.76 * | $78.42 | +7.4% | COM | 92939U106 |
| HBAN | Huntington Bancshs | 134,013 | $1.89M | 0.7% | $14.10 * | $10.28 | +19.6% | COM | 446150104 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 42,504 | $1.766M | 0.6% | $41.54 | $41.10 | +1.1% | FTSE RAFI DEV | 46138E743 |
| IWP | iShares Russell Mid-Cap Growth | 18,541 | $1.55M | 0.6% | $83.60 | $86.95 | -3.9% | RUS MD CP GR ETF | 464287481 |
| IWN | iShares Russell 2000 Value | 10,827 | $1.501M | 0.6% | $138.67 | $123.02 | +12.7% | RUS 2000 VAL ETF | 464287630 |
| IWO | iShares Russell 2000 Growth | 6,703 | $1.438M | 0.5% | $214.52 | $205.39 | +4.4% | RUS 2000 GRW ETF | 464287648 |
| IJH | S&P Midcap I Fund | 5,708 | $1.381M | 0.5% | $241.89 * | $48.35 | +0.1% | CORE S&P MCP ETF | 464287507 |
| COFS | Choiceone Finl Svcs | 44,436 | $1.289M | 0.5% | $29.00 * | $22.88 | +12.9% | COM | 170386106 |
| IJJ | S&P Midcap I Value | 12,778 | $1.288M | 0.5% | $100.80 | $77.85 | +29.5% | S&P MC 400VL ETF | 464287705 |
| SPY | S P D R TRUST Unit SR | 3,264 | $1.248M | 0.5% | $382.43 | $407.33 | -6.1% | TR UNIT | 78462F103 |
| PRF | Fundamental 1000 | 7,778 | $1.207M | 0.4% | $155.15 * | $23.32 | +33.1% | FTSE RAFI 1000 | 46137V613 |
| VWO | Vanguard Emerging Market | 30,059 | $1.172M | 0.4% | $38.98 | $41.23 | -5.5% | FTSE EMR MKT ETF | 922042858 |
| PRFZ | Small & MidCap Fund | 6,636 | $1.051M | 0.4% | $158.41 * | $25.56 | +24.0% | FTSE RAFI 1500 | 46137V597 |
| AAPL | Apple Inc | 7,931 | $1.031M | 0.4% | $129.94 | $99.53 | +28.6% | COM | 037833100 |
| YUM | Yum Brands Inc | 7,455 | $955K | 0.4% | $128.08 * | $69.96 | +72.8% | COM | 988498101 |
| IDLV | Invesco Intl Developed Low Vol | 34,407 | $921K | 0.3% | $26.78 | $31.35 | -14.6% | S&P INTL LOW | 46138E230 |
| BND | Vanguard Total Bond | 11,764 | $845K | 0.3% | $71.84 | $77.07 | -6.8% | TOTAL BND MRKT | 921937835 |
| — | Raytheon Technologies Co | 8,372 | $845K | 0.3% | $100.92 | $81.83 | — | COM | 755111507 |
| JPM | J P Morgan Chase & Co | 6,095 | $817K | 0.3% | $134.10 * | $105.62 | +17.9% | COM | 46625H100 |
| PG | Procter & Gamble Co | 4,484 | $680K | 0.2% | $151.56 * | $70.41 | +99.6% | COM | 742718109 |
| MBWM | Mercantile Bank Corp | 19,963 | $668K | 0.2% | $33.48 * | $17.10 | +75.5% | COM | 587376104 |
| CMA | Comerica Incorporated | 9,325 | $623K | 0.2% | $66.85 * | $53.72 | +6.3% | COM | 200340107 |
| DFAC | Dimensional U S Core | 24,968 | $606K | 0.2% | $24.28 | $26.61 | -8.8% | US CORE EQUITY 2 | 25434V708 |
| JNJ | Johnson & Johnson | 3,292 | $582K | 0.2% | $176.65 * | $115.57 | +39.5% | COM | 478160104 |
| WFC | Wells Fargo & Co New | 13,909 | $574K | 0.2% | $41.29 * | $39.08 | -2.3% | COM | 949746101 |
| FVD | First Trust Value Line Dividend | 13,865 | $553K | 0.2% | $39.91 | $30.46 | +31.0% | SHS | 33734H106 |
| HON | Honeywell International | 2,508 | $537K | 0.2% | $214.30 * | $138.65 | +36.6% | COM | 438516106 |
| IVV | iShares S&P 500 | 1,358 | $522K | 0.2% | $384.21 | $350.33 | +9.7% | CORE S&P500 ETF | 464287200 |
| MAR | Marriott Intl Inc Cl A | 3,387 | $504K | 0.2% | $148.90 * | $115.51 | +25.1% | CL A | 571903202 |
| CSL | Carlisle Co | 2,067 | $487K | 0.2% | $235.65 * | $124.05 | +83.2% | COM | 142339100 |
| LNT | Alliant Energy Corp | 8,534 | $471K | 0.2% | $55.21 * | $43.79 | +13.8% | COM | 018802108 |
| SHW | Sherwin Williams Co | 1,977 | $469K | 0.2% | $237.33 * | $222.26 | +3.9% | COM | 824348106 |
| PH | Parker-Hannifin Corp | 1,523 | $443K | 0.2% | $291.00 * | $157.10 | +78.6% | COM | 701094104 |
| ADP | Auto Data Processing | 1,748 | $418K | 0.2% | $238.86 * | $103.38 | +116.3% | COM | 053015103 |
| DFAX | Dimensional Wld Ex US Cr | 18,645 | $403K | 0.1% | $21.60 | $24.44 | -11.6% | WORLD EX US CORE | 25434V880 |
| YUMC | Yum China Holdings I | 7,353 | $402K | 0.1% | $54.65 | $36.19 | +51.0% | COM | 98850P109 |
| VEA | Vanguard Ftse Developed | 8,973 | $377K | 0.1% | $41.97 | $46.08 | -8.9% | VAN FTSE DEV MKT | 921943858 |
| MSFT | Microsoft Corp | 1,531 | $367K | 0.1% | $239.88 * | $195.07 | +20.1% | COM | 594918104 |
| CARR | Carrier Global Corp | 8,285 | $342K | 0.1% | $41.25 * | $26.37 | +50.6% | COM | 14448C104 |
| KEY | Keycorp Inc New | 19,391 | $338K | 0.1% | $17.42 * | $12.27 | +20.2% | COM | 493267108 |
| OTIS | Otis Worldwide Corp | 4,151 | $325K | 0.1% | $78.31 * | $47.48 | +57.0% | COM | 68902V107 |
| STE | Steris Plc | 1,610 | $297K | 0.1% | $184.69 * | $193.32 | -7.0% | COM | G8473T100 |
| IWV | iShares Russell 3000 | 1,226 | $271K | 0.1% | $220.68 | $186.19 | +18.5% | RUSSELL 3000 ETF | 464287689 |
| ABBV | Abbvie Inc | 1,627 | $263K | 0.1% | $161.59 * | $137.22 | +5.5% | COM | 00287Y109 |
| AEP | Amer Electric Pwr Co Inc | 2,613 | $248K | 0.1% | $94.95 * | $68.23 | +24.2% | COM | 025537101 |
| MGA | Magna Intl Inc Cl A Vtgf | 4,140 | $233K | 0.1% | $56.18 * | $50.03 | +0.4% | COM | 559222401 |
| T | A T & T Corp | 12,227 | $225K | 0.1% | $18.41 * | $15.16 | +2.6% | COM | 00206R102 |
| BRK/B | Berkshire Hathaway Cl B | 728 | $225K | 0.1% | $308.90 | $296.98 | +4.0% | CL B NEW | 084670702 |
| PNR | Pentair Plc | 4,976 | $224K | 0.1% | $44.98 * | $40.59 | +6.8% | COM | G7S00T104 |
| KO | Coca Cola Company | 3,483 | $222K | 0.1% | $63.61 * | $54.92 | +5.8% | COM | 191216100 |
| SCHV | Schwab US Large Cap | 3,346 | $221K | 0.1% | $66.02 * | $21.65 | +1.6% | US LCAP VA ETF | 808524409 |
| ASB | Associated Banc Corp | 9,486 | $219K | 0.1% | $23.09 * | $20.28 | +0.6% | COM | 045487105 |
| ABT | Abbott Laboratories | 1,992 | $219K | 0.1% | $109.79 * | $97.62 | +6.1% | COM | 002824100 |
| UNH | Unitedhealth Group Inc | 395 | $210K | 0.1% | $530.50 * | $500.41 | +0.3% | COM | 91324P102 |
| SCHF | Schwab International | 6,473 | $208K | 0.1% | $32.21 * | $15.61 | +3.2% | INTL EQTY ETF | 808524805 |
| UPS | United Parcel Service B | 1,190 | $207K | 0.1% | $173.84 * | $148.03 | +0.8% | CL B NEW | 911312106 |