Keystone Financial Planning, Inc. Long-Term Concentrated

Location: Cleveland, OH

CIK: 0001596906 · Show all filings

Period: Q1 2015 (← Previous) (Next →)

Filing Date: Apr 23, 2015

Total Value: $132M (100.0% shares, 0.0% debt)

Holdings (43)

AAPL APPLE INC 4.8%

Value $6.378M Shares 51,255 Est. Cost $18.35 Unrealized +46.3%

PG PROCTER & GAMBLE 4.4%

Value $5.806M Shares 70,852 Est. Cost $57.91 Unrealized +9.8%

PFE PFIZER INC 4.3%

Value $5.707M Shares 164,048 Est. Cost $17.65 Unrealized +13.9%

— WISCONSIN ENERGY 4.1%

Value $5.327M Shares 107,607 Est. Cost $44.21 Unrealized —

SYY SYSCO CORP 3.9%

Value $5.164M Shares 136,867 Est. Cost $24.91 Unrealized +18.6%

— GLAXOSMITHKLINE 3.9%

Value $5.089M Shares 110,268 Est. Cost $51.01 Unrealized —

Value $5.019M Shares 153,726 Est. Cost $11.20 Unrealized +5.3%

COP CONOCOPHILLIPS 3.7%

Value $4.865M Shares 78,136 Est. Cost $48.80 Unrealized -6.6%

OXY OCCIDENTAL PETROLEUM 3.6%

Value $4.8M Shares 65,755 Est. Cost $58.79 Unrealized -5.2%

MCD MCDONALD'S CORP 3.6%

Value $4.761M Shares 48,860 Est. Cost $70.17 Unrealized +2.8%

SCHD SCHWAB US DIVIDEND 3.6%

Value $4.72M Shares 119,758 Est. Cost $36.76 Unrealized —

KO COCA-COLA 3.6%

Value $4.673M Shares 115,229 Est. Cost $26.93 Unrealized +10.0%

INTC INTEL 3.5%

Value $4.595M Shares 146,946 Est. Cost $18.01 Unrealized +44.4%

MSFT MICROSOFT 3.5%

Value $4.595M Shares 113,014 Est. Cost $30.05 Unrealized +23.9%

— TOTAL S.A. 3.4%

Value $4.502M Shares 90,663 Est. Cost $59.50 Unrealized —

XOM EXXON MOBIL 3.3%

Value $4.381M Shares 51,547 Est. Cost $56.91 Unrealized -2.4%

OGE OGE ENERGY 3.3%

Value $4.282M Shares 135,465 Est. Cost $33.53 Unrealized 0.0%

CVX CHEVRON 3.2%

Value $4.206M Shares 40,067 Est. Cost $70.79 Unrealized -5.5%

— UNILEVER PLC 3.1%

Value $4.138M Shares 99,215 Est. Cost $44.72 Unrealized —

VYM VANG HIGH DIV YLD 3.1%

Value $4.094M Shares 59,945 Est. Cost $63.72 Unrealized —

DEO DIAGEO PLC 3.0%

Value $3.969M Shares 35,898 Est. Cost $114.09 Unrealized —

— ROYAL DUTCH SHELL 2.7%

Value $3.591M Shares 57,280 Est. Cost $75.15 Unrealized —

PM PHILIP MORRIS INTL 2.4%

Value $3.22M Shares 42,743 Est. Cost $47.07 Unrealized 0.0%

— LORILLARD 2.4%

Value $3.183M Shares 48,710 Est. Cost $61.02 Unrealized —

DHS WIS TREE HI YLD EQ 2.3%

Value $2.978M Shares 49,084 Est. Cost $55.11 Unrealized —

PAYX PAYCHEX 2.2%

Value $2.894M Shares 58,329 Est. Cost $29.49 Unrealized +18.5%

JNJ JOHNSON & JOHNSON 2.2%

Value $2.87M Shares 28,531 Est. Cost $65.78 Unrealized +14.2%

BAX BAXTER INT'L 1.3%

Value $1.773M Shares 25,889 Est. Cost $32.06 Unrealized -1.3%

HDV ISHARES HI DIV EQ 1.3%

Value $1.657M Shares 22,090 Est. Cost $70.25 Unrealized —

— MAGELLAN MIDSTREAM 1.0%

Value $1.381M Shares 17,998 Est. Cost $68.35 Unrealized —

CL COLGATE PALMOLIVE 0.9%

Value $1.177M Shares 16,978 Est. Cost $48.40 Unrealized +10.9%

BTI BRIT AM TOBACCO 0.7%

Value $880K Shares 8,477 Est. Cost $112.52 Unrealized —

— WALGRN BOOT ALLIANCE 0.6%

Value $845K Shares 9,983 Est. Cost $76.23 Unrealized —

CSCO CISCO SYSTEMS 0.6%

Value $832K Shares 30,229 Est. Cost $16.50 Unrealized +21.8%

CAH CARDINAL HEALTH 0.5%

Value $611K Shares 6,768 Est. Cost $44.20 Unrealized +44.0%

VNQ VANGUARD REIT INDEX 0.4%

Value $499K Shares 5,919 Est. Cost $64.55 Unrealized —

DVY ISHARES DJ SELCT DI 0.3%

Value $420K Shares 5,392 Est. Cost $71.36 Unrealized —

SO SOUTHERN CO 0.2%

Value $317K Shares 7,169 Est. Cost $24.56 Unrealized +21.9%

ABBV ABBVIE 0.2%

Value $297K Shares 5,076 Est. Cost $30.39 Unrealized +27.8%

EXC EXELON 0.2%

Value $296K Shares 8,821 Est. Cost $13.04 Unrealized +29.1%

Value $276K Shares 1,673 Est. Cost $76.26 Unrealized +27.0%

GIS GENERAL MILLS 0.2%

Value $229K Shares 4,045 Est. Cost $32.89 Unrealized +11.4%

— KRAFT FOODS GROUP 0.2%

Value $228K Shares 2,623 Est. Cost $86.92 Unrealized —

Ticker	Issuer	Shares	Value	%	Est. Cost	Unrealized	Class	CUSIP
AAPL	APPLE INC	51,255	$6.378M	4.8%	$18.35	+46.3%	COM	037833100
PG	PROCTER & GAMBLE	70,852	$5.806M	4.4%	$57.91	+9.8%	COM	742718109
PFE	PFIZER INC	164,048	$5.707M	4.3%	$17.65	+13.9%	COM	717081103
—	WISCONSIN ENERGY	107,607	$5.327M	4.1%	$44.21	—	COM	976657106
SYY	SYSCO CORP	136,867	$5.164M	3.9%	$24.91	+18.6%	COM	871829107
—	GLAXOSMITHKLINE	110,268	$5.089M	3.9%	$51.01	—	SPONSORED ADR	37733W105
T	AT&T	153,726	$5.019M	3.8%	$11.20	+5.3%	COM	00206R102
COP	CONOCOPHILLIPS	78,136	$4.865M	3.7%	$48.80	-6.6%	COM	20825C104
OXY	OCCIDENTAL PETROLEUM	65,755	$4.8M	3.6%	$58.79	-5.2%	COM	674599105
MCD	MCDONALD'S CORP	48,860	$4.761M	3.6%	$70.17	+2.8%	COM	580135101
SCHD	SCHWAB US DIVIDEND	119,758	$4.72M	3.6%	$36.76	—	US DIVIDEND EQ	808524797
KO	COCA-COLA	115,229	$4.673M	3.6%	$26.93	+10.0%	COM	191216100
INTC	INTEL	146,946	$4.595M	3.5%	$18.01	+44.4%	COM	458140100
MSFT	MICROSOFT	113,014	$4.595M	3.5%	$30.05	+23.9%	COM	594918104
—	TOTAL S.A.	90,663	$4.502M	3.4%	$59.50	—	SPONSORED ADR	89151E109
XOM	EXXON MOBIL	51,547	$4.381M	3.3%	$56.91	-2.4%	COM	30231G102
OGE	OGE ENERGY	135,465	$4.282M	3.3%	$33.53	0.0%	COM	670837103
CVX	CHEVRON	40,067	$4.206M	3.2%	$70.79	-5.5%	COM	166764100
—	UNILEVER PLC	99,215	$4.138M	3.1%	$44.72	—	SPON ADR NEW	904767704
VYM	VANG HIGH DIV YLD	59,945	$4.094M	3.1%	$63.72	—	HIGH DIV YLD	921946406
DEO	DIAGEO PLC	35,898	$3.969M	3.0%	$114.09	—	SPON ADR NEW	25243Q205
—	ROYAL DUTCH SHELL	57,280	$3.591M	2.7%	$75.15	—	SPON ADR B	780259107
PM	PHILIP MORRIS INTL	42,743	$3.22M	2.4%	$47.07	0.0%	COM	718172109
—	LORILLARD	48,710	$3.183M	2.4%	$61.02	—	COM	544147101
DHS	WIS TREE HI YLD EQ	49,084	$2.978M	2.3%	$55.11	—	EQTY INC ETF	97717W208
PAYX	PAYCHEX	58,329	$2.894M	2.2%	$29.49	+18.5%	COM	704326107
JNJ	JOHNSON & JOHNSON	28,531	$2.87M	2.2%	$65.78	+14.2%	COM	478160104
BAX	BAXTER INT'L	25,889	$1.773M	1.3%	$32.06	-1.3%	COM	071813109
HDV	ISHARES HI DIV EQ	22,090	$1.657M	1.3%	$70.25	—	HIGH DIVIDND ETF	46429B663
—	MAGELLAN MIDSTREAM	17,998	$1.381M	1.0%	$68.35	—	COM UNIT RP LP	559080106
CL	COLGATE PALMOLIVE	16,978	$1.177M	0.9%	$48.40	+10.9%	COM	194162103
BTI	BRIT AM TOBACCO	8,477	$880K	0.7%	$112.52	—	SPONSORED ADR	110448107
—	WALGRN BOOT ALLIANCE	9,983	$845K	0.6%	$76.23	—	COM	931427108
CSCO	CISCO SYSTEMS	30,229	$832K	0.6%	$16.50	+21.8%	COM	17275R102
CAH	CARDINAL HEALTH	6,768	$611K	0.5%	$44.20	+44.0%	COM	14149Y108
VNQ	VANGUARD REIT INDEX	5,919	$499K	0.4%	$64.55	—	REIT ETF	922908553
DVY	ISHARES DJ SELCT DI	5,392	$420K	0.3%	$71.36	—	SELECT DIVID ETF	464287168
SO	SOUTHERN CO	7,169	$317K	0.2%	$24.56	+21.9%	COM	842587107
ABBV	ABBVIE	5,076	$297K	0.2%	$30.39	+27.8%	COM	00287Y109
EXC	EXELON	8,821	$296K	0.2%	$13.04	+29.1%	COM	30161N101
MMM	3M	1,673	$276K	0.2%	$76.26	+27.0%	COM	88579Y101
GIS	GENERAL MILLS	4,045	$229K	0.2%	$32.89	+11.4%	COM	370334104
—	KRAFT FOODS GROUP	2,623	$228K	0.2%	$86.92	—	COM	50076Q106