Keystone Financial Planning, Inc. Long-Term Concentrated

Location: Cleveland, OH

CIK: 0001596906 · Show all filings

Period: Q2 2015 (← Previous) (Next →)

Filing Date: Aug 11, 2015

Total Value: $131M (100.0% shares, 0.0% debt)

Holdings (42)

AAPL APPLE INC 4.9%

Value $6.406M Shares 51,073 Est. Cost $18.35 Unrealized +55.6%

PG PROCTER & GAMBLE 4.3%

Value $5.573M Shares 71,225 Est. Cost $57.91 Unrealized +3.5%

PFE PFIZER INC 4.2%

Value $5.508M Shares 164,266 Est. Cost $17.65 Unrealized +17.7%

Value $5.431M Shares 152,900 Est. Cost $11.20 Unrealized +9.0%

OXY OCCIDENTAL PETROLEUM 3.9%

Value $5.11M Shares 65,703 Est. Cost $58.79 Unrealized -3.3%

SYY SYSCO CORP 3.8%

Value $4.983M Shares 138,043 Est. Cost $24.91 Unrealized +13.5%

MSFT MICROSOFT 3.8%

Value $4.97M Shares 112,562 Est. Cost $30.05 Unrealized +30.8%

WEC WEC ENERGY GROUP 3.7%

Value $4.854M Shares 107,930 Est. Cost $33.96 Unrealized 0.0%

SCHD SCHWAB US DIVIDEND 3.7%

Value $4.842M Shares 126,458 Est. Cost $36.84 Unrealized —

— GLAXOSMITHKLINE 3.6%

Value $4.748M Shares 113,986 Est. Cost $50.71 Unrealized —

MCD MCDONALD'S CORP 3.5%

Value $4.622M Shares 48,622 Est. Cost $70.17 Unrealized +5.7%

KO COCA-COLA 3.5%

Value $4.535M Shares 115,600 Est. Cost $26.93 Unrealized +7.8%

— TOTAL S.A. 3.4%

Value $4.441M Shares 90,315 Est. Cost $59.50 Unrealized —

XOM EXXON MOBIL 3.3%

Value $4.367M Shares 52,492 Est. Cost $56.86 Unrealized -4.5%

— UNILEVER PLC 3.2%

Value $4.243M Shares 98,764 Est. Cost $44.72 Unrealized —

OGE OGE ENERGY 3.2%

Value $4.242M Shares 148,468 Est. Cost $33.32 Unrealized -6.6%

DEO DIAGEO PLC 3.2%

Value $4.152M Shares 35,778 Est. Cost $114.09 Unrealized —

PM PHILIP MORRIS INTL 3.2%

Value $4.128M Shares 51,487 Est. Cost $47.28 Unrealized +2.2%

VYM VANG HIGH DIV YLD 3.1%

Value $4.076M Shares 60,554 Est. Cost $63.76 Unrealized —

CVX CHEVRON 3.1%

Value $4.052M Shares 41,999 Est. Cost $70.59 Unrealized -5.9%

INTC INTEL 2.9%

Value $3.837M Shares 126,139 Est. Cost $18.01 Unrealized +39.3%

BTI BRIT AM TOBACCO 2.9%

Value $3.79M Shares 35,010 Est. Cost $109.29 Unrealized —

JNJ JOHNSON & JOHNSON 2.8%

Value $3.715M Shares 38,122 Est. Cost $67.97 Unrealized +9.6%

BAX BAXTER INT'L 2.8%

Value $3.668M Shares 96,560 Est. Cost $31.63 Unrealized -0.5%

— ROYAL DUTCH SHELL 2.5%

Value $3.27M Shares 57,014 Est. Cost $75.15 Unrealized —

PAYX PAYCHEX 2.3%

Value $2.977M Shares 63,512 Est. Cost $29.98 Unrealized +18.2%

DHS WIS TREE HI YLD EQ 2.2%

Value $2.895M Shares 48,675 Est. Cost $55.11 Unrealized —

— BAXALTA 1.3%

Value $1.685M Shares 52,457 Est. Cost $32.12 Unrealized —

HDV ISHARES HI DIV EQ 1.2%

Value $1.597M Shares 21,711 Est. Cost $70.25 Unrealized —

— MAGELLAN MIDSTREAM 1.1%

Value $1.457M Shares 19,850 Est. Cost $68.82 Unrealized —

CL COLGATE PALMOLIVE 0.9%

Value $1.111M Shares 16,978 Est. Cost $48.40 Unrealized +9.5%

CSCO CISCO SYSTEMS 0.7%

Value $854K Shares 31,093 Est. Cost $16.62 Unrealized +24.1%

— WALGRN BOOT ALLIANCE 0.6%

Value $843K Shares 9,983 Est. Cost $76.23 Unrealized —

XEL XCEL ENERGY 0.6%

Value $765K Shares 23,774 Est. Cost $24.05 Unrealized 0.0%

CAH CARDINAL HEALTH 0.4%

Value $566K Shares 6,768 Est. Cost $44.20 Unrealized +48.3%

VNQ VANGUARD REIT INDEX 0.3%

Value $436K Shares 5,837 Est. Cost $64.55 Unrealized —

DVY ISHARES DJ SELCT DI 0.3%

Value $400K Shares 5,327 Est. Cost $71.36 Unrealized —

PEP PEPSICO 0.3%

Value $352K Shares 3,774 Est. Cost $69.31 Unrealized 0.0%

ABBV ABBVIE 0.3%

Value $341K Shares 5,076 Est. Cost $30.39 Unrealized +39.3%

SO SOUTHERN CO 0.2%

Value $300K Shares 7,169 Est. Cost $24.56 Unrealized +13.1%

Value $258K Shares 1,673 Est. Cost $76.26 Unrealized +24.4%

GIS GENERAL MILLS 0.2%

Value $225K Shares 4,036 Est. Cost $32.89 Unrealized +18.0%

Ticker	Issuer	Shares	Value	%	Est. Cost	Unrealized	Class	CUSIP
AAPL	APPLE INC	51,073	$6.406M	4.9%	$18.35	+55.6%	COM	037833100
PG	PROCTER & GAMBLE	71,225	$5.573M	4.3%	$57.91	+3.5%	COM	742718109
PFE	PFIZER INC	164,266	$5.508M	4.2%	$17.65	+17.7%	COM	717081103
T	AT&T	152,900	$5.431M	4.2%	$11.20	+9.0%	COM	00206R102
OXY	OCCIDENTAL PETROLEUM	65,703	$5.11M	3.9%	$58.79	-3.3%	COM	674599105
SYY	SYSCO CORP	138,043	$4.983M	3.8%	$24.91	+13.5%	COM	871829107
MSFT	MICROSOFT	112,562	$4.97M	3.8%	$30.05	+30.8%	COM	594918104
WEC	WEC ENERGY GROUP	107,930	$4.854M	3.7%	$33.96	0.0%	COM	92939U106
SCHD	SCHWAB US DIVIDEND	126,458	$4.842M	3.7%	$36.84	—	US DIVIDEND EQ	808524797
—	GLAXOSMITHKLINE	113,986	$4.748M	3.6%	$50.71	—	SPONSORED ADR	37733W105
MCD	MCDONALD'S CORP	48,622	$4.622M	3.5%	$70.17	+5.7%	COM	580135101
KO	COCA-COLA	115,600	$4.535M	3.5%	$26.93	+7.8%	COM	191216100
—	TOTAL S.A.	90,315	$4.441M	3.4%	$59.50	—	SPONSORED ADR	89151E109
XOM	EXXON MOBIL	52,492	$4.367M	3.3%	$56.86	-4.5%	COM	30231G102
—	UNILEVER PLC	98,764	$4.243M	3.2%	$44.72	—	SPON ADR NEW	904767704
OGE	OGE ENERGY	148,468	$4.242M	3.2%	$33.32	-6.6%	COM	670837103
DEO	DIAGEO PLC	35,778	$4.152M	3.2%	$114.09	—	SPON ADR NEW	25243Q205
PM	PHILIP MORRIS INTL	51,487	$4.128M	3.2%	$47.28	+2.2%	COM	718172109
VYM	VANG HIGH DIV YLD	60,554	$4.076M	3.1%	$63.76	—	HIGH DIV YLD	921946406
CVX	CHEVRON	41,999	$4.052M	3.1%	$70.59	-5.9%	COM	166764100
INTC	INTEL	126,139	$3.837M	2.9%	$18.01	+39.3%	COM	458140100
BTI	BRIT AM TOBACCO	35,010	$3.79M	2.9%	$109.29	—	SPONSORED ADR	110448107
JNJ	JOHNSON & JOHNSON	38,122	$3.715M	2.8%	$67.97	+9.6%	COM	478160104
BAX	BAXTER INT'L	96,560	$3.668M	2.8%	$31.63	-0.5%	COM	071813109
—	ROYAL DUTCH SHELL	57,014	$3.27M	2.5%	$75.15	—	SPON ADR B	780259107
PAYX	PAYCHEX	63,512	$2.977M	2.3%	$29.98	+18.2%	COM	704326107
DHS	WIS TREE HI YLD EQ	48,675	$2.895M	2.2%	$55.11	—	EQTY INC ETF	97717W208
—	BAXALTA	52,457	$1.685M	1.3%	$32.12	—	COM	07177M103
HDV	ISHARES HI DIV EQ	21,711	$1.597M	1.2%	$70.25	—	HIGH DIVIDND ETF	46429B663
—	MAGELLAN MIDSTREAM	19,850	$1.457M	1.1%	$68.82	—	COM UNIT RP LP	559080106
CL	COLGATE PALMOLIVE	16,978	$1.111M	0.9%	$48.40	+9.5%	COM	194162103
CSCO	CISCO SYSTEMS	31,093	$854K	0.7%	$16.62	+24.1%	COM	17275R102
—	WALGRN BOOT ALLIANCE	9,983	$843K	0.6%	$76.23	—	COM	931427108
XEL	XCEL ENERGY	23,774	$765K	0.6%	$24.05	0.0%	COM	98389B100
CAH	CARDINAL HEALTH	6,768	$566K	0.4%	$44.20	+48.3%	COM	14149Y108
VNQ	VANGUARD REIT INDEX	5,837	$436K	0.3%	$64.55	—	REIT ETF	922908553
DVY	ISHARES DJ SELCT DI	5,327	$400K	0.3%	$71.36	—	SELECT DIVID ETF	464287168
PEP	PEPSICO	3,774	$352K	0.3%	$69.31	0.0%	COM	713448108
ABBV	ABBVIE	5,076	$341K	0.3%	$30.39	+39.3%	COM	00287Y109
SO	SOUTHERN CO	7,169	$300K	0.2%	$24.56	+13.1%	COM	842587107
MMM	3M	1,673	$258K	0.2%	$76.26	+24.4%	COM	88579Y101
GIS	GENERAL MILLS	4,036	$225K	0.2%	$32.89	+18.0%	COM	370334104