Keystone Financial Planning, Inc. Long-Term Concentrated

Location: Cleveland, OH

CIK: 0001596906 · Show all filings

Period: Q3 2015 (← Previous) (Next →)

Filing Date: Oct 22, 2015

Total Value: $124M (100.0% shares, 0.0% debt)

Holdings (43)

WEC WEC ENERGY GROUP 4.6%

Value $5.674M Shares 108,653 Est. Cost $33.96 Unrealized +2.5%

PG PROCTER & GAMBLE 4.3%

Value $5.288M Shares 73,512 Est. Cost $57.86 Unrealized -2.6%

PFE PFIZER INC 4.2%

Value $5.172M Shares 164,654 Est. Cost $17.65 Unrealized +16.7%

Value $4.97M Shares 152,557 Est. Cost $11.20 Unrealized +9.5%

KO COCA-COLA 3.8%

Value $4.673M Shares 116,484 Est. Cost $26.93 Unrealized +7.1%

MCD MCDONALD'S CORP 3.8%

Value $4.642M Shares 47,114 Est. Cost $70.17 Unrealized +7.4%

CVX CHEVRON 3.7%

Value $4.629M Shares 58,689 Est. Cost $65.83 Unrealized -18.2%

SCHD SCHWAB US DIVIDEND 3.7%

Value $4.623M Shares 128,584 Est. Cost $36.82 Unrealized —

MSFT MICROSOFT 3.7%

Value $4.591M Shares 103,734 Est. Cost $30.05 Unrealized +29.5%

VYM VANG HIGH DIV YLD 3.7%

Value $4.558M Shares 72,749 Est. Cost $63.57 Unrealized —

OXY OCCIDENTAL PETROLEUM 3.7%

Value $4.543M Shares 68,676 Est. Cost $58.47 Unrealized -12.2%

— GLAXOSMITHKLINE 3.6%

Value $4.516M Shares 117,463 Est. Cost $50.34 Unrealized —

XOM EXXON MOBIL 3.6%

Value $4.397M Shares 59,137 Est. Cost $55.99 Unrealized -12.3%

OGE OGE ENERGY 3.3%

Value $4.101M Shares 149,901 Est. Cost $33.32 Unrealized -14.4%

PM PHILIP MORRIS INTL 3.3%

Value $4.095M Shares 51,615 Est. Cost $47.28 Unrealized +3.4%

— TOTAL S.A. 3.3%

Value $4.05M Shares 90,590 Est. Cost $59.50 Unrealized —

— UNILEVER PLC 3.2%

Value $4.016M Shares 98,470 Est. Cost $44.72 Unrealized —

EMR EMERSON ELECTRIC 3.2%

Value $3.916M Shares 88,656 Est. Cost $37.33 Unrealized 0.0%

BTI BRIT AM TOBACCO 3.1%

Value $3.865M Shares 35,110 Est. Cost $109.29 Unrealized —

DEO DIAGEO PLC 3.1%

Value $3.821M Shares 35,446 Est. Cost $114.09 Unrealized —

SYY SYSCO CORP 2.9%

Value $3.649M Shares 93,638 Est. Cost $24.91 Unrealized +16.7%

INTC INTEL 2.9%

Value $3.612M Shares 119,830 Est. Cost $18.01 Unrealized +25.6%

JNJ JOHNSON & JOHNSON 2.9%

Value $3.569M Shares 38,236 Est. Cost $67.97 Unrealized +6.6%

QCOM QUALCOMM 2.7%

Value $3.297M Shares 61,369 Est. Cost $44.14 Unrealized 0.0%

PAYX PAYCHEX 2.5%

Value $3.055M Shares 64,145 Est. Cost $29.98 Unrealized +13.8%

DHS WIS TREE HI YLD EQ 2.2%

Value $2.705M Shares 48,675 Est. Cost $55.11 Unrealized —

— ROYAL DUTCH SHELL 2.2%

Value $2.704M Shares 56,952 Est. Cost $75.15 Unrealized —

AAPL APPLE INC 1.3%

Value $1.548M Shares 14,035 Est. Cost $18.35 Unrealized +43.3%

HDV ISHARES HI DIV EQ 1.2%

Value $1.516M Shares 21,789 Est. Cost $70.25 Unrealized —

— MAGELLAN MIDSTREAM 1.0%

Value $1.283M Shares 21,342 Est. Cost $68.21 Unrealized —

CSCO CISCO SYSTEMS 0.9%

Value $1.122M Shares 42,737 Est. Cost $17.42 Unrealized +12.3%

XEL XCEL ENERGY 0.7%

Value $842K Shares 23,774 Est. Cost $24.05 Unrealized +2.1%

— WALGRN BOOT ALLIANCE 0.7%

Value $830K Shares 9,983 Est. Cost $76.23 Unrealized —

CL COLGATE PALMOLIVE 0.5%

Value $558K Shares 8,800 Est. Cost $48.40 Unrealized +6.0%

ABBNY ABB LTD 0.4%

Value $538K Shares 30,424 Est. Cost $17.68 Unrealized —

CAH CARDINAL HEALTH 0.4%

Value $520K Shares 6,768 Est. Cost $44.20 Unrealized +41.0%

VNQ VANGUARD REIT INDEX 0.4%

Value $441K Shares 5,837 Est. Cost $64.55 Unrealized —

DVY ISHARES DJ SELCT DI 0.3%

Value $388K Shares 5,327 Est. Cost $71.36 Unrealized —

PEP PEPSICO 0.3%

Value $355K Shares 3,760 Est. Cost $69.31 Unrealized +0.3%

SO SOUTHERN CO 0.3%

Value $320K Shares 7,169 Est. Cost $24.56 Unrealized +15.3%

ABBV ABBVIE 0.2%

Value $276K Shares 5,076 Est. Cost $30.39 Unrealized +39.9%

Value $237K Shares 1,673 Est. Cost $76.26 Unrealized +14.8%

GIS GENERAL MILLS 0.2%

Value $227K Shares 4,036 Est. Cost $32.89 Unrealized +21.6%

Ticker	Issuer	Shares	Value	%	Est. Cost	Unrealized	Class	CUSIP
WEC	WEC ENERGY GROUP	108,653	$5.674M	4.6%	$33.96	+2.5%	COM	92939U106
PG	PROCTER & GAMBLE	73,512	$5.288M	4.3%	$57.86	-2.6%	COM	742718109
PFE	PFIZER INC	164,654	$5.172M	4.2%	$17.65	+16.7%	COM	717081103
T	AT&T	152,557	$4.97M	4.0%	$11.20	+9.5%	COM	00206R102
KO	COCA-COLA	116,484	$4.673M	3.8%	$26.93	+7.1%	COM	191216100
MCD	MCDONALD'S CORP	47,114	$4.642M	3.8%	$70.17	+7.4%	COM	580135101
CVX	CHEVRON	58,689	$4.629M	3.7%	$65.83	-18.2%	COM	166764100
SCHD	SCHWAB US DIVIDEND	128,584	$4.623M	3.7%	$36.82	—	US DIVIDEND EQ	808524797
MSFT	MICROSOFT	103,734	$4.591M	3.7%	$30.05	+29.5%	COM	594918104
VYM	VANG HIGH DIV YLD	72,749	$4.558M	3.7%	$63.57	—	HIGH DIV YLD	921946406
OXY	OCCIDENTAL PETROLEUM	68,676	$4.543M	3.7%	$58.47	-12.2%	COM	674599105
—	GLAXOSMITHKLINE	117,463	$4.516M	3.6%	$50.34	—	SPONSORED ADR	37733W105
XOM	EXXON MOBIL	59,137	$4.397M	3.6%	$55.99	-12.3%	COM	30231G102
OGE	OGE ENERGY	149,901	$4.101M	3.3%	$33.32	-14.4%	COM	670837103
PM	PHILIP MORRIS INTL	51,615	$4.095M	3.3%	$47.28	+3.4%	COM	718172109
—	TOTAL S.A.	90,590	$4.05M	3.3%	$59.50	—	SPONSORED ADR	89151E109
—	UNILEVER PLC	98,470	$4.016M	3.2%	$44.72	—	SPON ADR NEW	904767704
EMR	EMERSON ELECTRIC	88,656	$3.916M	3.2%	$37.33	0.0%	COM	291011104
BTI	BRIT AM TOBACCO	35,110	$3.865M	3.1%	$109.29	—	SPONSORED ADR	110448107
DEO	DIAGEO PLC	35,446	$3.821M	3.1%	$114.09	—	SPON ADR NEW	25243Q205
SYY	SYSCO CORP	93,638	$3.649M	2.9%	$24.91	+16.7%	COM	871829107
INTC	INTEL	119,830	$3.612M	2.9%	$18.01	+25.6%	COM	458140100
JNJ	JOHNSON & JOHNSON	38,236	$3.569M	2.9%	$67.97	+6.6%	COM	478160104
QCOM	QUALCOMM	61,369	$3.297M	2.7%	$44.14	0.0%	COM	747525103
PAYX	PAYCHEX	64,145	$3.055M	2.5%	$29.98	+13.8%	COM	704326107
DHS	WIS TREE HI YLD EQ	48,675	$2.705M	2.2%	$55.11	—	EQTY INC ETF	97717W208
—	ROYAL DUTCH SHELL	56,952	$2.704M	2.2%	$75.15	—	SPON ADR B	780259107
AAPL	APPLE INC	14,035	$1.548M	1.3%	$18.35	+43.3%	COM	037833100
HDV	ISHARES HI DIV EQ	21,789	$1.516M	1.2%	$70.25	—	HIGH DIVIDND ETF	46429B663
—	MAGELLAN MIDSTREAM	21,342	$1.283M	1.0%	$68.21	—	COM UNIT RP LP	559080106
CSCO	CISCO SYSTEMS	42,737	$1.122M	0.9%	$17.42	+12.3%	COM	17275R102
XEL	XCEL ENERGY	23,774	$842K	0.7%	$24.05	+2.1%	COM	98389B100
—	WALGRN BOOT ALLIANCE	9,983	$830K	0.7%	$76.23	—	COM	931427108
CL	COLGATE PALMOLIVE	8,800	$558K	0.5%	$48.40	+6.0%	COM	194162103
ABBNY	ABB LTD	30,424	$538K	0.4%	$17.68	—	SPONSORED ADR	000375204
CAH	CARDINAL HEALTH	6,768	$520K	0.4%	$44.20	+41.0%	COM	14149Y108
VNQ	VANGUARD REIT INDEX	5,837	$441K	0.4%	$64.55	—	REIT ETF	922908553
DVY	ISHARES DJ SELCT DI	5,327	$388K	0.3%	$71.36	—	SELECT DIVID ETF	464287168
PEP	PEPSICO	3,760	$355K	0.3%	$69.31	+0.3%	COM	713448108
SO	SOUTHERN CO	7,169	$320K	0.3%	$24.56	+15.3%	COM	842587107
ABBV	ABBVIE	5,076	$276K	0.2%	$30.39	+39.9%	COM	00287Y109
MMM	3M	1,673	$237K	0.2%	$76.26	+14.8%	COM	88579Y101
GIS	GENERAL MILLS	4,036	$227K	0.2%	$32.89	+21.6%	COM	370334104