Prentice Wealth Management LLC Diversified Active

Location: Rochester, NY

CIK: 0001864229 · Show all filings

Period: Q2 2023 (← Previous) (Next →)

Filing Date: Jul 6, 2023

Total Value: $221M (100.0% shares, 0.0% debt)

Holdings (96)

VTI VANGUARD INDEX FDS 22.0%
Value $48.51M Shares 220,205 Share Price $220.28 Est. Cost/Share $199.30 Unrealized @ Report Date +10.5%
VT VANGUARD INTL EQUITY INDEX F 9.5%
Value $20.88M Shares 215,315 Share Price $96.98 Est. Cost/Share $87.93 Unrealized @ Report Date +10.3%
AGG ISHARES TR 8.1%
Value $17.77M Shares 181,470 Share Price $97.95 Est. Cost/Share $96.87 Unrealized @ Report Date +1.1%
FLHY FRANKLIN TEMPLETON ETF TR 5.7%
Value $12.54M Shares 551,117 Share Price $22.76 Est. Cost/Share $26.24 Unrealized @ Report Date -13.3%
XLRE SELECT SECTOR SPDR TR 4.0%
Value $8.754M Shares 232,261 Share Price $37.69 Est. Cost/Share $38.23 Unrealized @ Report Date -1.4%
VWO VANGUARD INTL EQUITY INDEX F 3.9%
Value $8.676M Shares 213,276 Share Price $40.68 Est. Cost/Share $40.35 Unrealized @ Report Date +0.8%
VIG VANGUARD SPECIALIZED FUNDS 3.5%
Value $7.653M Shares 47,116 Share Price $162.43 Est. Cost/Share $149.28 Unrealized @ Report Date +8.8%
VYMI VANGUARD WHITEHALL FDS 3.2%
Value $7.008M Shares 110,884 Share Price $63.20 Est. Cost/Share $57.72 Unrealized @ Report Date +9.5%
DIAL COLUMBIA ETF TR I 3.0%
Value $6.715M Shares 381,298 Share Price $17.61 Est. Cost/Share $17.72 Unrealized @ Report Date -0.6%
SRLN SSGA ACTIVE ETF TR 3.0%
Value $6.682M Shares 159,588 Share Price $41.87 Est. Cost/Share $45.86 Unrealized @ Report Date -8.7%
JEPI J P MORGAN EXCHANGE TRADED F 2.9%
Value $6.41M Shares 115,843 Share Price $55.33 Est. Cost/Share $57.63 Unrealized @ Report Date -4.0%
SPIP SPDR SER TR 2.8%
Value $6.273M Shares 242,757 Share Price $25.84 Est. Cost/Share $27.70 Unrealized @ Report Date -6.7%
JPIE J P MORGAN EXCHANGE TRADED F 2.7%
Value $5.927M Shares 131,127 Share Price $45.20 Est. Cost/Share $44.84 Unrealized @ Report Date +0.8%
MSFT MICROSOFT CORP 1.5%
Value $3.35M Shares 9,837 Share Price $340.53 Est. Cost/Share $256.88 Unrealized @ Report Date +30.1%
USSG DBX ETF TR 1.3%
Value $2.94M Shares 72,329 Share Price $40.65 Est. Cost/Share $36.40 Unrealized @ Report Date +11.7%
AAPL APPLE INC 1.0%
Value $2.144M Shares 11,054 Share Price $193.97 Est. Cost/Share $160.32 Unrealized @ Report Date +19.5%
GS GOLDMAN SACHS GROUP INC 0.8%
Value $1.706M Shares 5,288 Share Price $322.54 * Est. Cost/Share $278.58 Unrealized @ Report Date +9.0%
XOM EXXON MOBIL CORP 0.8%
Value $1.704M Shares 15,885 Share Price $107.25 * Est. Cost/Share $49.92 Unrealized @ Report Date +97.0%
JPM JPMORGAN CHASE & CO 0.7%
Value $1.484M Shares 10,206 Share Price $145.44 * Est. Cost/Share $126.35 Unrealized @ Report Date +8.5%
BRK/B BERKSHIRE HATHAWAY INC DEL 0.7%
Value $1.456M Shares 4,271 Share Price $341.00 Est. Cost/Share $296.87 Unrealized @ Report Date +14.9%
RTX RAYTHEON TECHNOLOGIES CORP 0.6%
Value $1.301M Shares 13,280 Share Price $97.96 * Est. Cost/Share $79.12 Unrealized @ Report Date +17.1%
AMZN AMAZON COM INC 0.6%
Value $1.269M Shares 9,737 Share Price $130.36 Est. Cost/Share $126.40 Unrealized @ Report Date +3.1%
NEE NEXTERA ENERGY INC 0.6%
Value $1.26M Shares 16,982 Share Price $74.20 * Est. Cost/Share $69.15 Unrealized @ Report Date -0.4%
AMP AMERIPRISE FINL INC 0.6%
Value $1.237M Shares 3,723 Share Price $332.18 * Est. Cost/Share $203.67 Unrealized @ Report Date +57.6%
SCHM SCHWAB STRATEGIC TR 0.5%
Value $1.203M Shares 16,931 Share Price $71.03 * Est. Cost/Share $22.39 Unrealized @ Report Date +5.7%
UNH UNITEDHEALTH GROUP INC 0.5%
Value $1.136M Shares 2,363 Share Price $480.56 * Est. Cost/Share $345.37 Unrealized @ Report Date +32.8%
MA MASTERCARD INCORPORATED 0.5%
Value $1.05M Shares 2,670 Share Price $393.30 Est. Cost/Share $348.24 Unrealized @ Report Date +11.3%
V VISA INC 0.5%
Value $1.05M Shares 4,420 Share Price $237.48 Est. Cost/Share $208.05 Unrealized @ Report Date +12.0%
EQWL INVESCO EXCHANGE TRADED FD T 0.4%
Value $918K Shares 11,275 Share Price $81.46 Est. Cost/Share $74.97 Unrealized @ Report Date +8.7%
COST COSTCO WHSL CORP NEW 0.4%
Value $917K Shares 1,703 Share Price $538.38 * Est. Cost/Share $480.25 Unrealized @ Report Date +8.0%
MRK MERCK & CO INC 0.4%
Value $898K Shares 7,783 Share Price $115.39 * Est. Cost/Share $80.18 Unrealized @ Report Date +33.1%
NVDA NVIDIA CORPORATION 0.4%
Value $878K Shares 2,075 Share Price $423.02 * Est. Cost/Share $18.66 Unrealized @ Report Date +126.6%
STZ CONSTELLATION BRANDS INC 0.4%
Value $874K Shares 3,550 Share Price $246.13 * Est. Cost/Share $209.26 Unrealized @ Report Date +12.1%
WMT WALMART INC 0.4%
Value $788K Shares 5,011 Share Price $157.18 * Est. Cost/Share $44.42 Unrealized @ Report Date +14.6%
SPTM SPDR SER TR 0.3%
Value $755K Shares 13,869 Share Price $54.44 Est. Cost/Share $47.80 Unrealized @ Report Date +13.9%
ABBV ABBVIE INC 0.3%
Value $739K Shares 5,483 Share Price $134.73 * Est. Cost/Share $99.68 Unrealized @ Report Date +23.4%
JNJ JOHNSON & JOHNSON 0.3%
Value $727K Shares 4,392 Share Price $165.52 * Est. Cost/Share $152.45 Unrealized @ Report Date +0.6%
GOOGL ALPHABET INC 0.3%
Value $723K Shares 6,044 Share Price $119.70 Est. Cost/Share $108.66 Unrealized @ Report Date +9.3%
CVS CVS HEALTH CORP 0.3%
Value $660K Shares 9,545 Share Price $69.13 * Est. Cost/Share $87.64 Unrealized @ Report Date -28.6%
IBM INTERNATIONAL BUSINESS MACHS 0.3%
Value $659K Shares 4,927 Share Price $133.82 * Est. Cost/Share $115.64 Unrealized @ Report Date +6.4%
LLY LILLY ELI & CO 0.3%
Value $638K Shares 1,361 Share Price $468.98 Est. Cost/Share $310.66 Unrealized @ Report Date +48.3%
ORCL ORACLE CORP 0.3%
Value $626K Shares 5,254 Share Price $119.09 * Est. Cost/Share $100.39 Unrealized @ Report Date +15.2%
XLI SELECT SECTOR SPDR TR 0.3%
Value $607K Shares 5,653 Share Price $107.32 Est. Cost/Share $92.17 Unrealized @ Report Date +16.4%
XLU SELECT SECTOR SPDR TR 0.3%
Value $584K Shares 8,931 Share Price $65.44 * Est. Cost/Share $33.88 Unrealized @ Report Date -3.4%
BX BLACKSTONE INC 0.3%
Value $583K Shares 6,272 Share Price $92.97 * Est. Cost/Share $68.93 Unrealized @ Report Date +25.5%
PEP PEPSICO INC 0.3%
Value $574K Shares 3,097 Share Price $185.22 * Est. Cost/Share $157.79 Unrealized @ Report Date +7.8%
IEF ISHARES TR 0.2%
Value $544K Shares 5,636 Share Price $96.60 Est. Cost/Share $97.75 Unrealized @ Report Date -1.2%
HD HOME DEPOT INC 0.2%
Value $541K Shares 1,743 Share Price $310.64 * Est. Cost/Share $273.13 Unrealized @ Report Date +6.9%
PG PROCTER AND GAMBLE CO 0.2%
Value $530K Shares 3,492 Share Price $151.74 * Est. Cost/Share $131.70 Unrealized @ Report Date +8.2%
ADBE ADOBE SYSTEMS INCORPORATED 0.2%
Value $527K Shares 1,077 Share Price $488.99 Est. Cost/Share $426.06 Unrealized @ Report Date +14.8%
DHR DANAHER CORPORATION 0.2%
Value $519K Shares 2,162 Share Price $240.00 * Est. Cost/Share $239.03 Unrealized @ Report Date -12.1%
HON HONEYWELL INTL INC 0.2%
Value $498K Shares 2,401 Share Price $207.50 * Est. Cost/Share $162.75 Unrealized @ Report Date +13.8%
META META PLATFORMS INC 0.2%
Value $497K Shares 1,731 Share Price $286.98 Est. Cost/Share $222.74 Unrealized @ Report Date +27.9%
KO COCA COLA CO 0.2%
Value $495K Shares 8,217 Share Price $60.22 * Est. Cost/Share $56.18 Unrealized @ Report Date -0.5%
CSCO CISCO SYS INC 0.2%
Value $492K Shares 9,518 Share Price $51.74 * Est. Cost/Share $42.45 Unrealized @ Report Date +12.8%
MCD MCDONALDS CORP 0.2%
Value $492K Shares 1,649 Share Price $298.41 * Est. Cost/Share $239.15 Unrealized @ Report Date +17.7%
BAC BANK AMERICA CORP 0.2%
Value $481K Shares 16,755 Share Price $28.69 * Est. Cost/Share $29.62 Unrealized @ Report Date -9.2%
DIS DISNEY WALT CO 0.2%
Value $480K Shares 5,372 Share Price $89.28 * Est. Cost/Share $101.54 Unrealized @ Report Date -14.1%
J JACOBS SOLUTIONS INC 0.2%
Value $476K Shares 4,001 Share Price $118.89 * Est. Cost/Share $100.68 Unrealized @ Report Date -4.4%
CMCSA COMCAST CORP NEW 0.2%
Value $473K Shares 11,378 Share Price $41.55 * Est. Cost/Share $42.49 Unrealized @ Report Date -9.8%
CRM SALESFORCE INC 0.2%
Value $472K Shares 2,234 Share Price $211.26 Est. Cost/Share $170.93 Unrealized @ Report Date +22.1%
AVGO BROADCOM INC 0.2%
Value $470K Shares 542 Share Price $867.43 * Est. Cost/Share $49.18 Unrealized @ Report Date +70.7%
LMT LOCKHEED MARTIN CORP 0.2%
Value $462K Shares 1,004 Share Price $460.38 * Est. Cost/Share $382.39 Unrealized @ Report Date +12.4%
LIN LINDE PLC 0.2%
Value $458K Shares 1,202 Share Price $381.08 * Est. Cost/Share $326.24 Unrealized @ Report Date +13.1%
ABT ABBOTT LABS 0.2%
Value $456K Shares 4,179 Share Price $109.02 * Est. Cost/Share $99.98 Unrealized @ Report Date +3.8%
TSLA TESLA INC 0.2%
Value $445K Shares 1,701 Share Price $261.77 Est. Cost/Share $181.17 Unrealized @ Report Date +44.5%
NKE NIKE INC 0.2%
Value $445K Shares 4,030 Share Price $110.37 * Est. Cost/Share $102.28 Unrealized @ Report Date +3.0%
AMD ADVANCED MICRO DEVICES INC 0.2%
Value $427K Shares 3,750 Share Price $113.91 Est. Cost/Share $104.00 Unrealized @ Report Date +9.5%
TMO THERMO FISHER SCIENTIFIC INC 0.2%
Value $417K Shares 800 Share Price $521.75 Est. Cost/Share $548.06 Unrealized @ Report Date -5.5%
PFE PFIZER INC 0.2%
Value $417K Shares 11,373 Share Price $36.68 * Est. Cost/Share $38.36 Unrealized @ Report Date -18.0%
CVX CHEVRON CORP NEW 0.2%
Value $413K Shares 2,622 Share Price $157.35 * Est. Cost/Share $149.00 Unrealized @ Report Date -5.2%
VZ VERIZON COMMUNICATIONS INC 0.2%
Value $405K Shares 10,901 Share Price $37.19 * Est. Cost/Share $38.61 Unrealized @ Report Date -18.7%
TXN TEXAS INSTRS INC 0.2%
Value $405K Shares 2,250 Share Price $180.02 * Est. Cost/Share $152.43 Unrealized @ Report Date +9.4%
BMY BRISTOL-MYERS SQUIBB CO 0.2%
Value $402K Shares 6,283 Share Price $63.95 * Est. Cost/Share $61.95 Unrealized @ Report Date -9.2%
ACN ACCENTURE PLC IRELAND 0.2%
Value $395K Shares 1,281 Share Price $308.58 * Est. Cost/Share $259.40 Unrealized @ Report Date +14.5%
ALL ALLSTATE CORP 0.2%
Value $372K Shares 3,410 Share Price $109.04 * Est. Cost/Share $114.59 Unrealized @ Report Date -9.9%
NFLX NETFLIX INC 0.2%
Value $366K Shares 831 Share Price $440.49 * Est. Cost/Share $36.83 Unrealized @ Report Date +19.6%
WFC WELLS FARGO CO NEW 0.2%
Value $357K Shares 8,367 Share Price $42.68 * Est. Cost/Share $39.33 Unrealized @ Report Date +1.8%
XLB SELECT SECTOR SPDR TR 0.2%
Value $355K Shares 4,280 Share Price $82.87 * Est. Cost/Share $37.90 Unrealized @ Report Date +9.3%
PM PHILIP MORRIS INTL INC 0.2%
Value $348K Shares 3,560 Share Price $97.62 * Est. Cost/Share $82.46 Unrealized @ Report Date +5.9%
LOW LOWES COS INC 0.2%
Value $340K Shares 1,507 Share Price $225.70 * Est. Cost/Share $182.38 Unrealized @ Report Date +17.8%
MDLZ MONDELEZ INTL INC 0.2%
Value $332K Shares 4,550 Share Price $72.94 * Est. Cost/Share $57.23 Unrealized @ Report Date +18.9%
GOOG ALPHABET INC 0.1%
Value $318K Shares 2,625 Share Price $120.97 Est. Cost/Share $110.22 Unrealized @ Report Date +8.9%
IVV ISHARES TR 0.1%
Value $298K Shares 669 Share Price $445.71 Est. Cost/Share $399.31 Unrealized @ Report Date +11.6%
BALL BALL CORP 0.1%
Value $294K Shares 5,044 Share Price $58.21 * Est. Cost/Share $58.57 Unrealized @ Report Date -4.0%
ZS ZSCALER INC 0.1%
Value $266K Shares 1,819 Share Price $146.30 Est. Cost/Share $199.17 Unrealized @ Report Date -26.5%
TGT TARGET CORP 0.1%
Value $265K Shares 2,012 Share Price $131.90 * Est. Cost/Share $163.82 Unrealized @ Report Date -26.5%
— LEGG MASON ETF INVT 0.1%
Value $257K Shares 10,995 Share Price $23.38 Est. Cost/Share $26.32 Unrealized @ Report Date —
MTB M & T BK CORP 0.1%
Value $253K Shares 2,045 Share Price $123.76 * Est. Cost/Share $135.08 Unrealized @ Report Date -15.7%
C CITIGROUP INC 0.1%
Value $228K Shares 4,948 Share Price $46.04 * Est. Cost/Share $43.67 Unrealized @ Report Date -3.5%
BKNG BOOKING HOLDINGS INC 0.1%
Value $227K Shares 84 Share Price $2700.33 Est. Cost/Share $2394.16 Unrealized @ Report Date +11.0%
UPBD UPBOUND GROUP INC 0.1%
Value $217K Shares 6,979 Share Price $31.13 Est. Cost/Share $29.23 Unrealized @ Report Date +6.5%
BEN FRANKLIN RESOURCES INC 0.1%
Value $216K Shares 8,085 Share Price $26.71 * Est. Cost/Share $21.40 Unrealized @ Report Date +8.9%
SHYM BLACKROCK ETF TRUST II 0.1%
Value $214K Shares 9,816 Share Price $21.77 Est. Cost/Share $21.59 Unrealized @ Report Date +0.8%
QCOM QUALCOMM INC 0.1%
Value $202K Shares 1,694 Share Price $119.04 * Est. Cost/Share $124.99 Unrealized @ Report Date -9.9%
— TRITIUM DCFC LIMITED 0.0%
Value $28,885 Shares 26,500 Share Price $1.09 Est. Cost/Share $1.68 Unrealized @ Report Date —