Location: Cedarburg, WI
CIK: 0001008895 · Show all filings
Period: Q4 2014 (← Previous) (Next →)
Filing Date: Jan 22, 2015
Total Value: $253M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| JNJ | Johnson & Johnson | 79,192 | $8.281M | 3.3% | $65.96 | +17.2% | COM | 478160104 |
| BMY | Bristol-Myers Squibb Co | 125,311 | $7.397M | 2.9% | $33.98 | +14.5% | COM | 110122108 |
| UNP | Union Pacific Corp | 60,517 | $7.209M | 2.9% | $90.13 | -0.7% | COM | 907818108 |
| PG | Procter & Gamble Co | 73,540 | $6.699M | 2.6% | $66.50 | -2.9% | COM | 742718109 |
| — | Dominion Resources Inc VA | 83,791 | $6.444M | 2.5% | $51.56 | — | COM | 25746u109 |
| CVX | Chevron Corp | 57,074 | $6.403M | 2.5% | $107.21 | -34.2% | COM | 166764100 |
| — | Abbvie Inc | 92,022 | $6.022M | 2.4% | $40.80 | — | COM | 00287y109 |
| — | Verizon Communications Inc | 123,384 | $5.772M | 2.3% | $38.29 | — | COM | 92343v104 |
| ITW | Illinois Tool Works Inc | 60,918 | $5.769M | 2.3% | $57.12 | +22.7% | COM | 452308109 |
| — | Merck & Co Inc | 96,075 | $5.456M | 2.2% | $39.08 | — | COM | 58933y105 |
| AAPL | Apple Inc | 48,604 | $5.365M | 2.1% | $34.05 | -29.3% | COM | 037833100 |
| PEP | PepsiCo Inc | 55,639 | $5.261M | 2.1% | $66.35 | +3.4% | COM | 713448108 |
| — | AT&T Inc | 155,554 | $5.225M | 2.1% | $31.32 | — | COM | 00206r102 |
| — | Exxon Mobil Corp | 56,047 | $5.182M | 2.0% | $86.73 | — | COM | 30231g102 |
| PNC | PNC Financial Services Group I | 52,101 | $4.753M | 1.9% | $50.88 | +20.6% | COM | 693475105 |
| — | Walgreens Boots Alliance Inc | 61,124 | $4.658M | 1.8% | $76.21 | — | COM | 931427108 |
| IVV | iShares Tr S&P 500 Index | 21,724 | $4.494M | 1.8% | $203.32 | — | COM | 464287200 |
| MSFT | Microsoft Corp | 96,701 | $4.492M | 1.8% | $31.69 | +25.8% | COM | 594918104 |
| MCD | McDonalds Corp | 44,642 | $4.183M | 1.7% | $96.40 | -26.8% | COM | 580135101 |
| NSRGY | Nestle SA Sp ADR | 56,101 | $4.119M | 1.6% | $63.11 | — | ADR | 641069406 |
| SLB | Schlumberger Ltd | 46,970 | $4.012M | 1.6% | $70.08 | -3.9% | COM | 806857108 |
| YUM | Yum Brands Inc | 54,910 | $4M | 1.6% | $70.21 | -39.9% | COM | 988498101 |
| — | NextEra Energy Inc | 36,463 | $3.876M | 1.5% | $61.08 | — | COM | 65339f101 |
| EMR | Emerson Electric Co | 59,276 | $3.659M | 1.4% | $51.26 | -9.5% | COM | 291011104 |
| PM | Philip Morris Intl Inc | 42,987 | $3.501M | 1.4% | $87.75 | -43.9% | COM | 718172109 |
| GPC | Genuine Parts Co | 30,960 | $3.299M | 1.3% | $62.75 | +13.4% | COM | 372460105 |
| — | Duke Energy Corp | 39,414 | $3.293M | 1.3% | $64.77 | — | COM | 26441c204 |
| INTC | Intel Corp | 79,963 | $2.902M | 1.1% | $25.19 | +5.7% | COM | 458140100 |
| — | Du Pont E I de Nemours & Co | 36,222 | $2.678M | 1.1% | $54.82 | — | COM | 263534109 |
| ABT | Abbott Laboratories | 58,502 | $2.634M | 1.0% | $60.93 | -42.0% | COM | 002824100 |
| ALL | Allstate Corp | 36,811 | $2.586M | 1.0% | $44.79 | +15.4% | COM | 020002101 |
| — | Invesco Ltd | 64,623 | $2.554M | 1.0% | $33.95 | — | COM | g491bt108 |
| HON | Honeywell Intl Inc | 25,197 | $2.518M | 1.0% | $60.82 | +12.3% | COM | 438516106 |
| — | UnitedHealth Group Inc | 24,759 | $2.503M | 1.0% | $58.90 | — | COM | 91324p102 |
| — | BlackRock Inc | 6,845 | $2.447M | 1.0% | $302.85 | — | COM | 09247x101 |
| ITOT | iShares Tr S&P 1500 Index | 25,800 | $2.422M | 1.0% | $83.83 | — | COM | 464287150 |
| GIS | General Mills Inc | 42,782 | $2.282M | 0.9% | $39.45 | -10.7% | COM | 370334104 |
| — | GlaxoSmithKline PLC Sp ADR | 52,560 | $2.246M | 0.9% | $45.06 | — | ADR | 37733w105 |
| NKE | Nike Inc Cl B | 22,339 | $2.148M | 0.8% | $56.34 | -27.7% | COM | 654106103 |
| IJH | iShares Tr S&P Mid Cap 400 | 14,376 | $2.082M | 0.8% | $139.47 | — | COM | 464287507 |
| — | HCP Inc | 46,350 | $2.041M | 0.8% | $45.39 | — | COM | 40414l109 |
| QCOM | Qualcomm Inc | 26,421 | $1.964M | 0.8% | $57.54 | -7.3% | COM | 747525103 |
| WFC | Wells Fargo & Co | 34,714 | $1.903M | 0.8% | $34.51 | +12.4% | COM | 949746101 |
| AEP | American Electric Power Inc | 30,980 | $1.881M | 0.7% | $38.52 | +0.2% | COM | 025537101 |
| — | BCE Inc | 38,160 | $1.75M | 0.7% | $40.24 | — | COM | 05534b760 |
| — | General Electric Co | 66,660 | $1.684M | 0.7% | $20.79 | — | COM | 369604103 |
| OXY | Occidental Petroleum Corp | 20,853 | $1.681M | 0.7% | $95.23 | -37.7% | COM | 674599105 |
| ADP | Automatic Data Processing Inc | 19,249 | $1.605M | 0.6% | $54.27 | +17.0% | COM | 053015103 |
| GWW | Grainger W W Inc | 6,260 | $1.596M | 0.6% | $212.80 | -3.2% | COM | 384802104 |
| — | Visa Inc Cl A | 5,790 | $1.518M | 0.6% | $205.41 | — | COM | 92826c839 |
| — | Novartis AG Sp ADR | 16,170 | $1.498M | 0.6% | $57.92 | — | ADR | 66987v109 |
| — | Royal Dutch Shell PLC Sp ADR B | 21,420 | $1.49M | 0.6% | $70.63 | — | ADR | 780259107 |
| KO | Coca-Cola Co | 35,244 | $1.488M | 0.6% | $47.23 | -36.4% | COM | 191216100 |
| — | Altria Group Inc | 29,926 | $1.474M | 0.6% | $31.63 | — | COM | 02209s103 |
| SBUX | Starbucks Corp | 17,893 | $1.468M | 0.6% | $29.73 | +5.2% | COM | 855244109 |
| — | American Tower REIT | 14,733 | $1.456M | 0.6% | $90.67 | — | COM | 03027x100 |
| — | Capital One Financial Corp | 17,582 | $1.451M | 0.6% | $80.87 | — | COM | 14040h105 |
| SO | Southern Co | 27,086 | $1.33M | 0.5% | $44.93 | -34.4% | COM | 842587107 |
| — | Sanofi Sp ADR | 28,529 | $1.301M | 0.5% | $52.36 | — | ADR | 80105n105 |
| SYY | Sysco Corp | 31,775 | $1.261M | 0.5% | $29.83 | -3.3% | COM | 871829107 |
| — | Google Inc CL C | 2,225 | $1.171M | 0.5% | $535.11 | — | COM | 38259p706 |
| HAIN | Hain Celestial Group Inc | 19,740 | $1.151M | 0.5% | $44.04 | +22.8% | COM | 405217100 |
| — | Spectra Energy Corp | 31,625 | $1.148M | 0.5% | $36.12 | — | COM | 847560109 |
| — | Johnson Controls Inc | 22,896 | $1.107M | 0.4% | $47.48 | — | COM | 478366107 |
| VIG | Vanguard Specialized Portfolio | 13,612 | $1.105M | 0.4% | $79.77 | — | COM | 921908844 |
| — | Check Point Software Tech Ltd | 13,945 | $1.096M | 0.4% | $68.50 | — | COM | m22465104 |
| QUAD | Quad / Graphics Inc Cl A | 46,748 | $1.073M | 0.4% | $13.89 | +52.0% | COM | 747301109 |
| IBM | International Business Machine | 6,606 | $1.06M | 0.4% | $166.48 | -39.7% | COM | 459200101 |
| — | 3M Co | 6,154 | $1.011M | 0.4% | $92.62 | — | COM | 88579y101 |
| VYM | Vanguard Whitehall Funds Inc H | 14,390 | $989K | 0.4% | $68.14 | — | COM | 921946406 |
| LMT | Lockheed Martin Corp | 5,105 | $983K | 0.4% | $66.59 | +106.1% | COM | 539830109 |
| — | United Technologies Corp | 8,482 | $975K | 0.4% | $102.25 | — | COM | 913017109 |
| — | Wisconsin Energy Corp | 18,360 | $968K | 0.4% | $35.19 | — | COM | 976657106 |
| BA | Boeing Co | 7,138 | $928K | 0.4% | $111.62 | -0.9% | COM | 097023105 |
| CLX | Clorox Co | 8,840 | $921K | 0.4% | $62.74 | +16.5% | COM | 189054109 |
| KMB | Kimberly Clark Corp | 7,719 | $892K | 0.4% | $74.39 | +2.3% | COM | 494368103 |
| — | ConocoPhillips | 12,610 | $871K | 0.3% | $74.76 | — | COM | 20825c104 |
| CVS | CVS Health Corporation | 8,933 | $860K | 0.3% | $46.50 | +38.6% | COM | 126650100 |
| APD | Air Prods & Chems Inc | 5,732 | $827K | 0.3% | $79.28 | +21.4% | COM | 009158106 |
| — | Express Scripts Holding Co | 9,700 | $821K | 0.3% | $64.03 | — | COM | 30219g108 |
| — | First American Bankshares | 1,260 | $819K | 0.3% | $639.68 | — | COM | 993001098 |
| — | EOG Resources Inc | 8,861 | $816K | 0.3% | $98.25 | — | COM | 26875p101 |
| BFH | Alliance Data Systems Corp | 2,836 | $811K | 0.3% | $134.44 | +40.6% | COM | 018581108 |
| NVO | Novo-Nordisk AS ADR | 19,070 | $807K | 0.3% | $66.01 | — | ADR | 670100205 |
| — | Cisco Systems Inc | 28,157 | $783K | 0.3% | $25.77 | — | COM | 17275r102 |
| — | Praxair Inc | 5,825 | $755K | 0.3% | $130.92 | — | COM | 74005p104 |
| — | Marathon Oil Corp | 26,552 | $751K | 0.3% | $35.99 | — | COM | 565849106 |
| ADI | Analog Devices Inc | 13,365 | $742K | 0.3% | $40.45 | +0.4% | COM | 032654105 |
| — | MasterCard Inc Cl A | 8,541 | $736K | 0.3% | $74.47 | — | COM | 57636q104 |
| — | Kellogg Co | 10,992 | $719K | 0.3% | $53.62 | -24.2% | COM | 487836108 |
| — | General Motors Co | 20,500 | $716K | 0.3% | $35.83 | — | COM | 37045v100 |
| — | Salesforce.com Inc | 11,675 | $692K | 0.3% | $54.70 | — | COM | 79466l302 |
| — | Eaton Corp PLC | 9,818 | $667K | 0.3% | $70.99 | — | COM | g29183103 |
| — | Anadarko Petroleum Corp | 8,055 | $665K | 0.3% | $87.25 | — | COM | 032511107 |
| IJR | iShares Tr S&P Small Cap 600 | 5,798 | $661K | 0.3% | $110.83 | — | COM | 464287804 |
| — | Enbridge Inc | 12,840 | $660K | 0.3% | $47.61 | — | COM | 29250n105 |
| — | Travelers Companies Inc | 6,108 | $647K | 0.3% | $84.54 | — | COM | 89417e109 |
| — | American Airlines Group Inc | 11,470 | $615K | 0.2% | $43.95 | — | COM | 02376r102 |
| — | Altera Corp | 16,500 | $610K | 0.2% | $36.02 | — | COM | 021441100 |
| BEN | Franklin Resources Inc | 11,013 | $610K | 0.2% | $29.22 | +13.7% | COM | 354613101 |
| — | CenterPoint Energy Inc | 24,790 | $581K | 0.2% | $23.44 | — | COM | 15189t107 |
| — | Allergan Inc | 2,410 | $512K | 0.2% | $111.19 | — | COM | 018490102 |
| DOV | Dover Corp | 7,060 | $506K | 0.2% | $50.86 | -0.1% | COM | 260003108 |
| DIS | Disney Walt Co Disney | 5,330 | $502K | 0.2% | $76.41 | +6.4% | COM | 254687106 |
| — | SPDR Series Trust S&P Biotech | 2,625 | $489K | 0.2% | $113.54 | — | COM | 78464a870 |
| VNQ | Vanguard Index Funds REIT ETF | 5,900 | $478K | 0.2% | $68.83 | — | COM | 922908553 |
| — | Regeneron Pharmaceuticals | 1,145 | $470K | 0.2% | $277.42 | — | COM | 75886f107 |
| VBR | Vanguard Index Funds Small Cap | 4,165 | $441K | 0.2% | $87.06 | — | COM | 922908611 |
| — | Kinder Morgan Inc | 10,410 | $440K | 0.2% | $42.27 | — | COM | 49456b101 |
| CL | Colgate Palmolive Co | 6,332 | $438K | 0.2% | $65.63 | -20.5% | COM | 194162103 |
| SU | Suncor Energy Inc | 13,742 | $437K | 0.2% | $31.81 | -29.7% | COM | 867224107 |
| GILD | Gilead Sciences Inc | 4,633 | $437K | 0.2% | $71.85 | 0.0% | COM | 375558103 |
| IWV | iShares Tr Russell 3000 | 3,500 | $428K | 0.2% | $93.51 | — | COM | 464287689 |
| — | Biogen IDEC Inc | 1,212 | $411K | 0.2% | $339.11 | — | COM | 09062x103 |
| — | Macys Inc | 6,051 | $398K | 0.2% | $58.17 | — | COM | 55616p104 |
| — | NXP Semiconductors NV | 5,045 | $385K | 0.2% | $76.31 | — | COM | n6596x109 |
| FAST | Fastenal Co | 8,077 | $384K | 0.2% | $39.09 | -78.7% | COM | 311900104 |
| AMZN | Amazon.com Inc | 1,227 | $381K | 0.2% | $16.52 | -5.7% | COM | 023135106 |
| VV | Vanguard Index Funds Large Cap | 4,000 | $378K | 0.1% | $94.50 | — | COM | 922908637 |
| — | PowerShares QQQ Ser 1 | 3,599 | $372K | 0.1% | $103.36 | — | COM | 73935a104 |
| — | Oracle Corp | 8,150 | $367K | 0.1% | $31.00 | — | COM | 68389x105 |
| AMGN | Amgen Inc | 2,215 | $353K | 0.1% | $100.79 | +12.4% | COM | 031162100 |
| PFE | Pfizer Inc | 11,118 | $346K | 0.1% | $19.14 | -6.1% | COM | 717081103 |
| CAT | Caterpillar Inc | 3,671 | $336K | 0.1% | $100.63 | -27.1% | COM | 149123101 |
| — | Goldcorp Inc | 17,500 | $324K | 0.1% | $45.06 | — | COM | 380956409 |
| — | PowerShares ETF Trust Dynamic | 6,239 | $313K | 0.1% | $28.86 | — | COM | 73935x856 |
| — | Dow Chemical Co | 6,639 | $303K | 0.1% | $45.64 | — | COM | 260543103 |
| — | Catamaran Corp | 5,730 | $297K | 0.1% | $44.37 | — | COM | 148887102 |
| HP | Helmerich & Payne Inc | 4,368 | $294K | 0.1% | $77.91 | 0.0% | COM | 423452101 |
| DKS | Dicks Sporting Goods Inc | 5,873 | $292K | 0.1% | $39.41 | -10.9% | COM | 253393102 |
| — | National Grid PLC Sp ADR | 3,950 | $279K | 0.1% | $58.41 | — | ADR | 636274300 |
| — | Covidien PLC | 2,731 | $279K | 0.1% | $90.08 | — | COM | g2554f113 |
| — | Devon Energy Corp | 4,536 | $278K | 0.1% | $79.05 | — | COM | 25179m103 |
| BAX | Baxter Intl Inc | 3,722 | $273K | 0.1% | $46.72 | -30.9% | COM | 071813109 |
| TRN | Trinity Industries Inc | 9,415 | $264K | 0.1% | $17.21 | 0.0% | COM | 896522109 |
| — | Price T Rowe Group Inc | 3,080 | $264K | 0.1% | $83.60 | — | COM | 74144t108 |
| — | iShares USA Min Vol Id | 6,160 | $249K | 0.1% | $40.42 | — | COM | 46429b697 |
| CTRA | Cabot Oil & Gas Corp | 8,416 | $249K | 0.1% | $26.72 | -14.7% | COM | 127097103 |
| — | Energy Transfer Partners LP | 3,675 | $239K | 0.1% | $57.16 | — | COM | 29273r109 |
| DE | Deere & Co | 2,510 | $222K | 0.1% | $80.91 | -12.7% | COM | 244199105 |
| VXF | Vanguard Index Funds Extend Mk | 2,503 | $220K | 0.1% | $83.51 | — | COM | 922908652 |
| — | Celgene Corp | 1,900 | $213K | 0.1% | $112.11 | — | COM | 151020104 |
| — | Chubb Corp | 2,025 | $210K | 0.1% | $103.70 | — | COM | 171232101 |
| PSX | Phillips 66 | 2,900 | $208K | 0.1% | $46.42 | +5.9% | COM | 718546104 |
| SAM | Boston Beer Inc Cl A | 697 | $202K | 0.1% | $253.32 | 0.0% | COM | 100557107 |
| — | Facebook Inc Cl A | 2,565 | $200K | 0.1% | $77.97 | — | COM | 30303m102 |
| — | Sierra Monitor Cp | 23,000 | $34,000 | 0.0% | $1.45 | — | COM | 826400103 |
| — | Giga Tronics Inc | 18,000 | $26,000 | 0.0% | $1.31 | — | COM | 375175106 |
| — | Smart Technologies Inc Cl AS | 10,000 | $12,000 | 0.0% | $1.40 | — | COM | 83172r108 |
| — | Northern States Financial Corp | 11,250 | $7,000 | 0.0% | $0.71 | — | COM | 665751103 |
| — | Wanderport Corp | 159,800 | $0 | 0.0% | — | — | COM | 93369t106 |