Advisory Alpha, LLC Diversified Active

Location: Holland, MI

CIK: 0001576762 · Show all filings

Period: Q4 2020 (← Previous) (Next →)

Filing Date: Feb 16, 2021

Total Value: $489M (100.0% shares, 0.0% debt)

Holdings (107)

SPYG SPDR SER TR 13.6%
Value $66.42M Shares 1,201,366 Share Price $55.29 Est. Cost/Share $26566.31 Unrealized @ Report Date —
SPYV SPDR SER TR 11.2%
Value $54.6M Shares 1,587,676 Share Price $34.39 Est. Cost/Share $13825.98 Unrealized @ Report Date —
SPDW SPDR INDEX SHS FDS 9.7%
Value $47.53M Shares 1,408,270 Share Price $33.75 Est. Cost/Share $11208.71 Unrealized @ Report Date —
SPYM SPDR SER TR 7.7%
Value $37.82M Shares 860,404 Share Price $43.96 Est. Cost/Share $8989.28 Unrealized @ Report Date —
SPEM SPDR INDEX SHS FDS 7.2%
Value $35.31M Shares 837,499 Share Price $42.16 Est. Cost/Share $15217.14 Unrealized @ Report Date —
SCHM SCHWAB STRATEGIC TR 7.0%
Value $34.06M Shares 499,524 Share Price $68.18 Est. Cost/Share $33948.66 Unrealized @ Report Date —
SCHA SCHWAB STRATEGIC TR 6.8%
Value $33.47M Shares 376,021 Share Price $89.00 Est. Cost/Share $43431.25 Unrealized @ Report Date —
XLK SELECT SECTOR SPDR TR 6.8%
Value $33.16M Shares 255,074 Share Price $130.02 Est. Cost/Share $56532.46 Unrealized @ Report Date —
XLV SELECT SECTOR SPDR TR 3.4%
Value $16.42M Shares 144,782 Share Price $113.44 Est. Cost/Share $66123.12 Unrealized @ Report Date —
SCHC SCHWAB STRATEGIC TR 2.4%
Value $11.64M Shares 309,295 Share Price $37.65 Est. Cost/Share $20266.67 Unrealized @ Report Date —
SHW SHERWIN WILLIAMS CO 2.3%
Value $11.39M Shares 15,500 Share Price $734.90 * Est. Cost/Share $169.85 Unrealized @ Report Date +33.5%
VT VANGUARD INTL EQUITY INDEX F 2.2%
Value $11.01M Shares 118,956 Share Price $92.58 Est. Cost/Share $35880.74 Unrealized @ Report Date —
XLC SELECT SECTOR SPDR TR 1.8%
Value $8.595M Shares 127,373 Share Price $67.48 Est. Cost/Share $32022.41 Unrealized @ Report Date —
XLY SELECT SECTOR SPDR TR 1.3%
Value $6.23M Shares 38,750 Share Price $160.77 Est. Cost/Share $160.55 Unrealized @ Report Date —
XLI SELECT SECTOR SPDR TR 1.2%
Value $6.074M Shares 68,589 Share Price $88.56 Est. Cost/Share $33545.04 Unrealized @ Report Date —
AAPL APPLE INC 1.2%
Value $5.67M Shares 42,730 Share Price $132.69 * Est. Cost/Share $98.67 Unrealized @ Report Date +18.6%
XLP SELECT SECTOR SPDR TR 1.1%
Value $5.608M Shares 83,142 Share Price $67.45 Est. Cost/Share $39599.31 Unrealized @ Report Date —
SPMD SPDR SER TR 0.9%
Value $4.487M Shares 111,071 Share Price $40.40 Est. Cost/Share $5780.34 Unrealized @ Report Date —
SPSM SPDR SER TR 0.8%
Value $3.685M Shares 102,934 Share Price $35.80 Est. Cost/Share $5207.13 Unrealized @ Report Date —
EFV ISHARES TR 0.6%
Value $3.014M Shares 63,863 Share Price $47.19 Est. Cost/Share $6339.26 Unrealized @ Report Date —
IJH ISHARES TR 0.5%
Value $2.547M Shares 11,083 Share Price $229.81 Est. Cost/Share $2810.07 Unrealized @ Report Date —
NSA NATIONAL STORAGE AFFILIATES 0.5%
Value $2.533M Shares 70,297 Share Price $36.03 Est. Cost/Share $34.35 Unrealized @ Report Date —
EFG ISHARES TR 0.5%
Value $2.498M Shares 24,752 Share Price $100.92 Est. Cost/Share $42710.19 Unrealized @ Report Date —
XLU SELECT SECTOR SPDR TR 0.5%
Value $2.443M Shares 38,964 Share Price $62.70 Est. Cost/Share $62.69 Unrealized @ Report Date —
MSFT MICROSOFT CORP 0.4%
Value $1.801M Shares 8,098 Share Price $222.40 * Est. Cost/Share $107.05 Unrealized @ Report Date +92.5%
LLY LILLY ELI & CO 0.3%
Value $1.636M Shares 9,691 Share Price $168.82 * Est. Cost/Share $138.55 Unrealized @ Report Date +2.0%
ADM ARCHER DANIELS MIDLAND CO 0.3%
Value $1.587M Shares 31,482 Share Price $50.41 * Est. Cost/Share $31.91 Unrealized @ Report Date +34.2%
BALL BALL CORP 0.3%
Value $1.39M Shares 14,919 Share Price $93.17 * Est. Cost/Share $63.19 Unrealized @ Report Date +37.3%
ITOT ISHARES TR 0.3%
Value $1.279M Shares 14,839 Share Price $86.19 Est. Cost/Share $47682.67 Unrealized @ Report Date —
AMZN AMAZON COM INC 0.2%
Value $1.212M Shares 372 Share Price $3258.06 * Est. Cost/Share $122.14 Unrealized @ Report Date +30.6%
DIA SPDR DOW JONES INDL AVERAGE 0.2%
Value $1.193M Shares 3,900 Share Price $305.90 Est. Cost/Share $12464.97 Unrealized @ Report Date —
ARKW ARK ETF TR 0.2%
Value $1.122M Shares 7,663 Share Price $146.42 Est. Cost/Share $146.42 Unrealized @ Report Date —
CME CME GROUP INC 0.2%
Value $1.096M Shares 6,022 Share Price $182.00 * Est. Cost/Share $144.43 Unrealized @ Report Date -4.2%
SPY SPDR S&P 500 ETF TR 0.2%
Value $1.038M Shares 2,777 Share Price $373.78 Est. Cost/Share $245024.80 Unrealized @ Report Date —
T AT&T INC 0.2%
Value $990K Shares 34,431 Share Price $28.75 * Est. Cost/Share $14.93 Unrealized @ Report Date +3.0%
IXUS ISHARES TR 0.2%
Value $979K Shares 14,571 Share Price $67.19 Est. Cost/Share $30675.90 Unrealized @ Report Date —
PSI INVESCO EXCHANGE TRADED FD T 0.2%
Value $968K Shares 9,228 Share Price $104.90 Est. Cost/Share $104.90 Unrealized @ Report Date —
XOM EXXON MOBIL CORP 0.2%
Value $923K Shares 22,399 Share Price $41.21 * Est. Cost/Share $49.49 Unrealized @ Report Date -38.7%
SCHB SCHWAB STRATEGIC TR 0.2%
Value $885K Shares 9,721 Share Price $91.04 Est. Cost/Share $90.63 Unrealized @ Report Date —
MO ALTRIA GROUP INC 0.2%
Value $763K Shares 18,619 Share Price $40.98 * Est. Cost/Share $28.07 Unrealized @ Report Date -4.9%
BRK/B BERKSHIRE HATHAWAY INC DEL 0.2%
Value $741K Shares 3,197 Share Price $231.78 * Est. Cost/Share $203.16 Unrealized @ Report Date +8.4%
PSCH INVESCO EXCH TRADED FD TR II 0.1%
Value $725K Shares 4,270 Share Price $169.79 Est. Cost/Share $169.79 Unrealized @ Report Date —
IEMG ISHARES INC 0.1%
Value $683K Shares 11,002 Share Price $62.08 Est. Cost/Share $6571.11 Unrealized @ Report Date —
IVW ISHARES TR 0.1%
Value $677K Shares 10,614 Share Price $63.78 Est. Cost/Share $9962.83 Unrealized @ Report Date —
SO SOUTHERN CO 0.1%
Value $659K Shares 10,731 Share Price $61.41 * Est. Cost/Share $45.49 Unrealized @ Report Date +8.9%
IJR ISHARES TR 0.1%
Value $653K Shares 7,100 Share Price $91.97 Est. Cost/Share $3791.05 Unrealized @ Report Date —
PG PROCTER AND GAMBLE CO 0.1%
Value $641K Shares 4,607 Share Price $139.14 * Est. Cost/Share $90.66 Unrealized @ Report Date +35.9%
SRPT SAREPTA THERAPEUTICS INC 0.1%
Value $604K Shares 3,540 Share Price $170.62 * Est. Cost/Share $125.06 Unrealized @ Report Date +18.5%
IHI ISHARES TR 0.1%
Value $561K Shares 1,713 Share Price $327.50 Est. Cost/Share $327.00 Unrealized @ Report Date —
HD HOME DEPOT INC 0.1%
Value $543K Shares 2,045 Share Price $265.53 * Est. Cost/Share $167.75 Unrealized @ Report Date +44.5%
BAC BK OF AMERICA CORP 0.1%
Value $531K Shares 17,523 Share Price $30.30 * Est. Cost/Share $20.57 Unrealized @ Report Date +15.0%
FDN FIRST TR EXCHANGE-TRADED FD 0.1%
Value $527K Shares 2,485 Share Price $212.07 Est. Cost/Share $212.07 Unrealized @ Report Date —
— ROYCE MICRO-CAP TR INC 0.1%
Value $515K Shares 50,922 Share Price $10.11 Est. Cost/Share $10.11 Unrealized @ Report Date —
VB VANGUARD INDEX FDS 0.1%
Value $488K Shares 2,504 Share Price $194.89 Est. Cost/Share $100588.29 Unrealized @ Report Date —
TSLA TESLA INC 0.1%
Value $474K Shares 671 Share Price $706.41 * Est. Cost/Share $98.79 Unrealized @ Report Date +72.7%
— LIBERTY ALL-STAR GROWTH FD I 0.1%
Value $466K Shares 56,780 Share Price $8.21 Est. Cost/Share $8.21 Unrealized @ Report Date —
VWO VANGUARD INTL EQUITY INDEX F 0.1%
Value $451K Shares 9,001 Share Price $50.11 Est. Cost/Share $38598.29 Unrealized @ Report Date —
— TEMPLETON DRAGON FD INC 0.1%
Value $425K Shares 18,211 Share Price $23.34 Est. Cost/Share $23.34 Unrealized @ Report Date —
CVX CHEVRON CORP NEW 0.1%
Value $406K Shares 4,805 Share Price $84.50 * Est. Cost/Share $75.86 Unrealized @ Report Date -14.3%
SWK STANLEY BLACK & DECKER INC 0.1%
Value $404K Shares 2,262 Share Price $178.60 * Est. Cost/Share $103.07 Unrealized @ Report Date +45.5%
CSX CSX CORP 0.1%
Value $399K Shares 4,392 Share Price $90.85 * Est. Cost/Share $21.41 Unrealized @ Report Date +25.2%
NEE NEXTERA ENERGY INC 0.1%
Value $395K Shares 5,116 Share Price $77.21 * Est. Cost/Share $58.71 Unrealized @ Report Date +11.8%
V VISA INC 0.1%
Value $390K Shares 1,783 Share Price $218.73 * Est. Cost/Share $154.05 Unrealized @ Report Date +28.0%
VIG VANGUARD SPECIALIZED FUNDS 0.1%
Value $381K Shares 2,698 Share Price $141.22 Est. Cost/Share $136.41 Unrealized @ Report Date —
IEFA ISHARES TR 0.1%
Value $374K Shares 5,410 Share Price $69.13 Est. Cost/Share $20081.46 Unrealized @ Report Date —
CMCSA COMCAST CORP NEW 0.1%
Value $357K Shares 6,817 Share Price $52.37 * Est. Cost/Share $32.07 Unrealized @ Report Date +29.9%
SYK STRYKER CORPORATION 0.1%
Value $354K Shares 1,445 Share Price $244.98 * Est. Cost/Share $161.32 Unrealized @ Report Date +33.0%
CAT CATERPILLAR INC 0.1%
Value $346K Shares 1,901 Share Price $182.01 * Est. Cost/Share $111.70 Unrealized @ Report Date +37.9%
CHD CHURCH & DWIGHT INC 0.1%
Value $346K Shares 3,963 Share Price $87.31 * Est. Cost/Share $68.10 Unrealized @ Report Date +22.4%
MELI MERCADOLIBRE INC 0.1%
Value $338K Shares 201 Share Price $1681.59 * Est. Cost/Share $566.76 Unrealized @ Report Date +148.8%
META FACEBOOK INC 0.1%
Value $334K Shares 1,223 Share Price $273.10 Est. Cost/Share $153.88 Unrealized @ Report Date +76.9%
— LIBERTY ALL STAR EQUITY FD 0.1%
Value $329K Shares 47,645 Share Price $6.91 Est. Cost/Share $6.91 Unrealized @ Report Date —
MDY SPDR S&P MIDCAP 400 ETF TR 0.1%
Value $327K Shares 778 Share Price $420.31 Est. Cost/Share $8301.70 Unrealized @ Report Date —
PEP PEPSICO INC 0.1%
Value $326K Shares 2,201 Share Price $148.11 * Est. Cost/Share $97.96 Unrealized @ Report Date +23.8%
IBUY AMPLIFY ETF TR 0.1%
Value $321K Shares 2,812 Share Price $114.15 Est. Cost/Share $114.15 Unrealized @ Report Date —
MRSH MARSH & MCLENNAN COS INC 0.1%
Value $319K Shares 2,724 Share Price $117.11 * Est. Cost/Share $75.77 Unrealized @ Report Date +38.9%
AXP AMERICAN EXPRESS CO 0.1%
Value $317K Shares 2,619 Share Price $121.04 * Est. Cost/Share $85.61 Unrealized @ Report Date +21.3%
— BOULDER GROWTH & INCOME FD I 0.1%
Value $305K Shares 27,406 Share Price $11.13 Est. Cost/Share $11.13 Unrealized @ Report Date —
NOC NORTHROP GRUMMAN CORP 0.1%
Value $302K Shares 990 Share Price $305.05 * Est. Cost/Share $316.27 Unrealized @ Report Date -11.2%
— GABELLI HLTHCARE & WELLNESS 0.1%
Value $300K Shares 25,115 Share Price $11.95 Est. Cost/Share $11.95 Unrealized @ Report Date —
VOO VANGUARD INDEX FDS 0.1%
Value $300K Shares 873 Share Price $343.64 Est. Cost/Share $52911.44 Unrealized @ Report Date —
ABT ABBOTT LABS 0.1%
Value $296K Shares 2,700 Share Price $109.63 * Est. Cost/Share $85.62 Unrealized @ Report Date +15.9%
— TEKLA WORLD HEALTHCARE FD 0.1%
Value $289K Shares 18,243 Share Price $15.84 Est. Cost/Share $15.84 Unrealized @ Report Date —
IDV ISHARES TR 0.1%
Value $284K Shares 9,629 Share Price $29.49 Est. Cost/Share $11650.23 Unrealized @ Report Date —
PFE PFIZER INC 0.1%
Value $268K Shares 7,290 Share Price $36.76 * Est. Cost/Share $29.65 Unrealized @ Report Date -3.4%
RSP INVESCO EXCHANGE TRADED FD T 0.1%
Value $268K Shares 2,100 Share Price $127.62 Est. Cost/Share $127.62 Unrealized @ Report Date —
PM PHILIP MORRIS INTL INC 0.1%
Value $266K Shares 3,207 Share Price $82.94 * Est. Cost/Share $57.55 Unrealized @ Report Date +4.9%
KO COCA COLA CO 0.1%
Value $264K Shares 4,813 Share Price $54.85 * Est. Cost/Share $41.15 Unrealized @ Report Date +7.6%
DE DEERE & CO 0.1%
Value $258K Shares 960 Share Price $268.75 * Est. Cost/Share $179.78 Unrealized @ Report Date +29.1%
DVY ISHARES TR 0.1%
Value $257K Shares 2,676 Share Price $96.04 Est. Cost/Share $63987.47 Unrealized @ Report Date —
CSCO CISCO SYS INC 0.1%
Value $253K Shares 5,654 Share Price $44.75 * Est. Cost/Share $39.99 Unrealized @ Report Date -11.8%
VUG VANGUARD INDEX FDS 0.1%
Value $249K Shares 982 Share Price $253.56 Est. Cost/Share $22441.30 Unrealized @ Report Date —
FDVV FIDELITY COVINGTON TRUST 0.1%
Value $248K Shares 7,733 Share Price $32.07 Est. Cost/Share $30.63 Unrealized @ Report Date —
HDV ISHARES TR 0.1%
Value $245K Shares 2,798 Share Price $87.56 Est. Cost/Share $3951.75 Unrealized @ Report Date —
NVDA NVIDIA CORPORATION 0.0%
Value $236K Shares 451 Share Price $523.28 * Est. Cost/Share $4.67 Unrealized @ Report Date +185.6%
— INDIA FD INC 0.0%
Value $232K Shares 11,613 Share Price $19.98 Est. Cost/Share $19.98 Unrealized @ Report Date —
TD TORONTO DOMINION BK ONT 0.0%
Value $232K Shares 4,119 Share Price $56.32 * Est. Cost/Share $48.23 Unrealized @ Report Date +5.1%
VYM VANGUARD WHITEHALL FDS 0.0%
Value $229K Shares 2,504 Share Price $91.45 Est. Cost/Share $86.21 Unrealized @ Report Date —
GOOGL ALPHABET INC 0.0%
Value $224K Shares 128 Share Price $1750.00 * Est. Cost/Share $60.25 Unrealized @ Report Date +38.6%
JPM JPMORGAN CHASE & CO 0.0%
Value $217K Shares 1,709 Share Price $126.97 * Est. Cost/Share $86.47 Unrealized @ Report Date +13.5%
DUK DUKE ENERGY CORP NEW 0.0%
Value $215K Shares 2,346 Share Price $91.65 * Est. Cost/Share $71.38 Unrealized @ Report Date +6.0%
— ROYCE VALUE TR INC 0.0%
Value $210K Shares 13,020 Share Price $16.13 Est. Cost/Share $16.13 Unrealized @ Report Date —
FHLC FIDELITY COVINGTON TRUST 0.0%
Value $203K Shares 3,515 Share Price $57.75 Est. Cost/Share $5157.65 Unrealized @ Report Date —
PRU PRUDENTIAL FINL INC 0.0%
Value $202K Shares 2,585 Share Price $78.14 * Est. Cost/Share $50.49 Unrealized @ Report Date +11.5%
VTI VANGUARD INDEX FDS 0.0%
Value $202K Shares 1,039 Share Price $194.42 Est. Cost/Share $116110.63 Unrealized @ Report Date —
— GREAT PANTHER MNG LTD 0.0%
Value $119K Shares 139,800 Share Price $0.85 Est. Cost/Share $0.75 Unrealized @ Report Date —
— MACATAWA BK CORP 0.0%
Value $103K Shares 12,312 Share Price $8.37 Est. Cost/Share $1769.27 Unrealized @ Report Date —