Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q3 2020 (← Previous) (Next →)
Filing Date: Nov 12, 2020
Total Value: $190M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| RPG | InvescoS&P500PureGrow | 116,637 | $16.52M | 8.7% | $141.64 * | $21.20 | +33.6% | S&P500PURVAL | 46137V266 |
| VOOV | VanguardS&P500Value | 145,070 | $15.8M | 8.3% | $108.92 | $108.92 | -0.0% | 500VALIDXFD | 921932703 |
| AGG | iSharesCoreUSAggBond | 129,870 | $15.33M | 8.1% | $118.06 | $113.53 | +4.0% | COREUSAGGBDET | 464287226 |
| FBND | FidelityTotalBondETF | 246,436 | $13.47M | 7.1% | $54.65 | $50.90 | +7.4% | COM | 316188309 |
| DWM | WisdomtreeLCValue | 260,551 | $11.85M | 6.2% | $45.47 | $51.29 | -11.4% | COM | 97717W703 |
| SCZ | iSharesMSCIEAFESmall-C | 185,768 | $10.96M | 5.8% | $58.99 | $60.68 | -2.8% | RUS2000VALETF | 464288273 |
| EFG | iSharesMSCIEAFEGrowth | 116,739 | $10.49M | 5.5% | $89.88 | $79.67 | +12.8% | EAFESMLCPETF | 464288885 |
| VOE | VanguardMidCapValue | 100,285 | $10.17M | 5.4% | $101.37 | $107.29 | -5.5% | TOTALSTKMKT | 922908512 |
| IEMG | iSharesCoreMSCIEmergin | 157,011 | $8.29M | 4.4% | $52.80 | $49.51 | +6.6% | MINVOLEMRGMKT | 46434G103 |
| DLS | WisdomtreeSCValue | 129,088 | $7.732M | 4.1% | $59.90 | $70.92 | -15.5% | CLA | 97717W760 |
| VBR | VanguardSCValue | 68,569 | $7.586M | 4.0% | $110.63 | $132.57 | -16.5% | COM | 922908611 |
| MDYG | SPDRS&P400MidCap | 111,664 | $6.408M | 3.4% | $57.39 | $53.07 | +8.1% | COM | 78464A821 |
| SLYG | SPDRS&P600SmallCap | 84,514 | $4.989M | 2.6% | $59.03 | $59.36 | -0.6% | COM | 78464A201 |
| QQEW | Nasdaq100EqualWeight | 46,179 | $3.989M | 2.1% | $86.38 | $58.47 | +47.7% | COM | 337344105 |
| FNDC | S&PMidcapIFund | 96,972 | $3.935M | 2.1% | $40.58 * | $31.85 | -6.1% | SCHWBFDTINTSC | 808524748 |
| FNDX | SchwabFundamentalUS | 92,112 | $3.567M | 1.9% | $38.72 * | $12.17 | +6.1% | COM | 808524771 |
| PEP | PepsicoIncorporated | 20,618 | $2.858M | 1.5% | $138.62 * | $89.43 | +31.9% | COM | 713448108 |
| SCHC | SchwabInternatnalSmall | 76,373 | $2.484M | 1.3% | $32.52 | $30.69 | +6.0% | FTSERAFI1500 | 808524888 |
| VTI | VanguardTotalStock | 12,820 | $2.183M | 1.1% | $170.28 | $134.08 | +27.0% | INTLEQUITYFD | 922908769 |
| PXF | InvescoFTSERAFIDvlpdM | 48,255 | $1.71M | 0.9% | $35.44 | $40.99 | -13.5% | S&PINTLLOW | 46138E743 |
| IWP | iSharesRussellMid-CapG | 9,126 | $1.578M | 0.8% | $172.91 * | $72.53 | +19.2% | RUSMDCPGRETF | 464287481 |
| IWO | iSharesRussell2000Grow | 7,082 | $1.569M | 0.8% | $221.55 | $187.02 | +18.4% | RUS2000GRWETF | 464287648 |
| LNT | JPMorganChase&Co | 15,474 | $1.49M | 0.8% | $96.29 * | $37.99 | +14.8% | COM | 018802108 |
| IWN | iSharesRussell2000Valu | 14,616 | $1.452M | 0.8% | $99.34 | $119.25 | -16.7% | RUSSELL3000ETF | 464287630 |
| ASB | AssociatedBancCorp | 99,441 | $1.255M | 0.7% | $12.62 * | $18.48 | -44.5% | COM | 045487105 |
| IJJ | S&PMidcapIValue | 9,259 | $1.249M | 0.7% | $134.90 * | $76.48 | -11.8% | SCHWABFDTUSLG | 464287705 |
| COFS | ChoiceoneFinlSvcs | 47,093 | $1.225M | 0.6% | $26.01 * | $22.88 | -7.2% | COM | 170386106 |
| IDLV | InvescoIntlDevelopedLo | 40,167 | $1.143M | 0.6% | $28.46 | $32.43 | -12.2% | S&PMDCP400PR | 46138E230 |
| AOA | 90/10DiversifiedGrowth | 18,497 | $1.073M | 0.6% | $58.01 | $57.66 | +0.6% | AGGRES ALLOC ETF | 464289859 |
| PRFZ | Small&MidCapFund | 8,957 | $1.049M | 0.6% | $117.12 * | $25.56 | -8.4% | S&P400MDCPGRW | 46137V597 |
| HBAN | HuntingtonBancshs | 112,816 | $1.035M | 0.5% | $9.17 * | $9.84 | -26.2% | BULSHS2020HY | 446150104 |
| WEC | WisconsinEgyCpHldgCo | 10,607 | $1.028M | 0.5% | $96.92 * | $75.08 | +8.5% | COM | 92939U106 |
| AAPL | AppleInc | 8,785 | $1.017M | 0.5% | $115.77 * | $91.51 | +23.0% | COM | 037833100 |
| PRF | Fundamental1000 | 8,691 | $989K | 0.5% | $113.80 * | $23.32 | -2.4% | FTSERAFI1000 | 46137V613 |
| IWV | iSharesRussell3000 | 3,895 | $762K | 0.4% | $195.64 | $171.17 | +14.3% | CORES&P500ETF | 464287689 |
| PG | Procter&GambleCo | 4,815 | $669K | 0.4% | $138.94 * | $69.76 | +74.8% | S&PMC400VLETF | 742718109 |
| JNJ | Johnson&Johnson | 4,434 | $660K | 0.3% | $148.85 * | $113.00 | +13.5% | COM | 478160104 |
| YUM | YumBrandsInc | 7,205 | $658K | 0.3% | $91.33 * | $68.23 | +21.4% | MCAPVLIDXVIP | 988498101 |
| VWO | VanguardEmergingMarket | 15,133 | $654K | 0.3% | $43.22 | $37.02 | +16.8% | FTSEEMRMKTETF | 922042858 |
| CMA | ComericaIncorporated | 15,968 | $611K | 0.3% | $38.26 * | $53.72 | -44.2% | COMDISNEY | 200340107 |
| FVD | FirstTrustValueLineDi | 19,026 | $599K | 0.3% | $31.48 | $30.46 | +3.3% | COMRESTRCNEW | 33734H106 |
| WFC | WellsFargo&CoNew | 23,697 | $557K | 0.3% | $23.51 * | $38.88 | -46.3% | INTLSMCAPDIV | 949746101 |
| SHW | SherwinWilliamsCo | 768 | $535K | 0.3% | $696.61 * | $140.92 | +57.3% | DJGLBRLESETF | 824348106 |
| T | AT&TCorp | 17,573 | $501K | 0.3% | $28.51 * | $15.16 | -1.0% | COM | 00206R102 |
| RTX | RaytheonTechnologiesCo | 8,285 | $477K | 0.3% | $57.57 * | $54.61 | -6.7% | COM | 75513E101 |
| MBWM | MercantileBankCorp | 25,834 | $466K | 0.2% | $18.04 * | $17.10 | -13.2% | COM | 587376104 |
| HON | HoneywellInternational | 2,508 | $413K | 0.2% | $164.67 * | $138.65 | +0.6% | COM | 438516106 |
| YUMC | YumChinaHoldingsI | 7,131 | $378K | 0.2% | $53.01 | $35.63 | +48.6% | COM | 98850P109 |
| MAR | MarriottIntlIncClA | 3,383 | $313K | 0.2% | $92.52 * | $115.51 | -22.7% | CLANEW | 571903202 |
| IVV | iSharesS&P500 | 880 | $296K | 0.2% | $336.36 | $273.44 | +22.9% | AGGRESALLOCETF | 464287200 |
| PH | Parker-HannifinCorp | 1,416 | $287K | 0.2% | $202.68 * | $149.40 | +26.2% | COM | 701094104 |
| MSFT | MicrosoftCorp | 1,353 | $285K | 0.1% | $210.64 * | $129.72 | +55.2% | COM | 594918104 |
| FIS | FidelityNatlInfoSvcs | 1,904 | $280K | 0.1% | $147.06 * | $103.29 | +27.2% | TOTALBDETF | 31620M106 |
| ZG | ZillowGroupInc | 2,637 | $268K | 0.1% | $101.63 | $77.86 | +30.4% | COM | 98954M101 |
| OTIS | OtisWorldwideCorp | 4,142 | $259K | 0.1% | $62.53 * | $47.48 | +21.6% | COM | 68902V107 |
| ADP | AutoDataProcessing | 1,835 | $256K | 0.1% | $139.51 * | $103.38 | +21.0% | COM | 053015103 |
| FITB | FifthThirdBancorp | 11,974 | $255K | 0.1% | $21.30 * | $14.84 | +16.7% | COM | 316773100 |
| CARR | CarrierGlobalCorp | 8,285 | $253K | 0.1% | $30.54 * | $26.37 | +7.9% | COM | 14448C104 |
| CSL | CarlisleCo | 2,067 | $253K | 0.1% | $122.40 * | $124.05 | -7.2% | COM | 142339100 |
| SPY | SPDRTRUSTUnitSR | 755 | $253K | 0.1% | $335.10 | $292.70 | +14.4% | TRUNIT | 78462F103 |
| AEP | AmerElectricPwrCoInc | 2,948 | $241K | 0.1% | $81.75 * | $68.23 | -1.1% | COM | 025537101 |
| KEY | KeycorpIncNew | 19,391 | $231K | 0.1% | $11.91 * | $12.27 | -24.4% | COM | 493267108 |
| PNR | PentairPlc | 4,976 | $228K | 0.1% | $45.82 * | $40.59 | +5.2% | SHS | G7S00T104 |
| — | TCFFinlCorp | 9,593 | $224K | 0.1% | $23.35 | $41.10 | — | COM | 163731102 |
| TIP | TIPFund | 1,700 | $215K | 0.1% | $126.47 | $117.80 | +7.4% | TIPSBDETF | 464287176 |
| — | CantelMedicalCorp | 4,767 | $209K | 0.1% | $43.84 | $44.26 | — | COM | 138098108 |