Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q1 2023 (← Previous) (Next →)
Filing Date: May 15, 2023
Total Value: $282M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 197,427 | $28.96M | 10.3% | $108.72 | — | 500 VAL IDX FD | 921932703 |
| RPG | Invesco S&P 500 Pure Growth | 160,296 | $24.23M | 8.6% | $121.90 | — | S&P500 PUR GWT | 46137V266 |
| AGG | iShares Core US Agg Bond ETF | 234,581 | $23.37M | 8.3% | $111.59 | — | CORE US AGGBD ET | 464287226 |
| FBND | Fidelity Total Bond ETF | 465,389 | $21.41M | 7.6% | $51.18 | — | TOTAL BD ETF | 316188309 |
| DWM | Wisdomtree LC Value | 394,625 | $19.62M | 7.0% | $50.27 | — | INTL EQUITY FD | 97717W703 |
| SCZ | iShares MSCI EAFE Small-Cap | 294,531 | $17.53M | 6.2% | $60.01 | — | EAFE SML CP ETF | 464288273 |
| EFG | iShares MSCI EAFE Growth | 185,082 | $17.34M | 6.2% | $84.17 | — | EAFE GRWTH ETF | 464288885 |
| VOE | Vanguard Mid Cap Value | 120,715 | $16.18M | 5.7% | $112.33 | — | MCAP VL IDXVIP | 922908512 |
| DLS | Wisdomtree SC Value | 211,164 | $12.87M | 4.6% | $67.19 | — | INTL SMCAP DIV | 97717W760 |
| VBR | Vanguard SC Value | 77,542 | $12.31M | 4.4% | $133.94 | — | SM CP VAL ETF | 922908611 |
| IEMG | iShares Core MSCI Emerging Markets | 247,422 | $12.07M | 4.3% | $46.29 | — | CORE MSCI EMKT | 46434G103 |
| MDYG | SPDR S&P 400 Mid Cap | 148,153 | $10.14M | 3.6% | $66.11 | — | S&P 400 MDCP GRW | 78464A821 |
| SLYG | SPDR S&P 600 Small Cap | 116,470 | $8.59M | 3.0% | $59.49 | — | S&P 600 SMCP GRW | 78464A201 |
| QQEW | Nasdaq 100 Equal Weight | 40,580 | $4.084M | 1.4% | $63.71 | — | SHS | 337344105 |
| FNDX | Schwab Fundamental US | 73,186 | $4.019M | 1.4% | $37.14 | — | SCHWAB FDT US LG | 808524771 |
| PEP | Pepsico Incorporated | 21,256 | $3.875M | 1.4% | $90.55 | +75.3% | COM | 713448108 |
| FNDC | Schwab Fundamental Intl | 77,576 | $2.57M | 0.9% | $35.11 | — | SCHWB FDT INT SC | 808524748 |
| VTI | Vanguard Total Stock | 12,306 | $2.512M | 0.9% | $137.12 | — | TOTAL STK MKT | 922908769 |
| SCHC | Schwab Internatnal Small | 72,141 | $2.432M | 0.9% | $30.62 | — | INTL SCEQT ETF | 808524888 |
| WEC | Wisconsin Egy Cp Hldg Co | 24,864 | $2.357M | 0.8% | $78.42 | +6.5% | COM | 92939U106 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 38,928 | $1.715M | 0.6% | $38.94 | — | FTSE RAFI DEV | 46138E743 |
| IWP | iShares Russell Mid-Cap Growth | 17,975 | $1.637M | 0.6% | $125.47 | — | RUS MD CP GR ETF | 464287481 |
| HBAN | Huntington Bancshs | 134,013 | $1.501M | 0.5% | $10.28 | +18.2% | COM | 446150104 |
| IWN | iShares Russell 2000 Value | 10,605 | $1.453M | 0.5% | $109.37 | — | RUS 2000 VAL ETF | 464287630 |
| IWO | iShares Russell 2000 Growth | 6,334 | $1.437M | 0.5% | $217.53 | — | RUS 2000 GRW ETF | 464287648 |
| IJH | S&P Midcap I Fund | 5,658 | $1.415M | 0.5% | $219.19 | — | CORE S&P MCP ETF | 464287507 |
| AAPL | Apple Inc | 8,111 | $1.337M | 0.5% | $100.55 | +44.7% | COM | 037833100 |
| PRF | Fundamental 1000 | 7,635 | $1.197M | 0.4% | $117.91 | — | FTSE RAFI 1000 | 46137V613 |
| IJJ | S&P Midcap I Value | 11,307 | $1.162M | 0.4% | $112.91 | — | S&P MC 400VL ETF | 464287705 |
| COFS | Choiceone Finl Svcs | 44,436 | $1.122M | 0.4% | $22.88 | +8.0% | COM | 170386106 |
| PRFZ | Small & MidCap Fund | 6,578 | $1.082M | 0.4% | $129.91 | — | FTSE RAFI 1500 | 46137V597 |
| VWO | Vanguard Emerging Market | 26,234 | $1.06M | 0.4% | $41.84 | — | FTSE EMR MKT ETF | 922042858 |
| YUM | Yum Brands Inc | 7,455 | $985K | 0.3% | $69.96 | +74.0% | COM | 988498101 |
| — | Raytheon Technologies Co | 8,372 | $820K | 0.3% | $81.83 | — | COM | 755111507 |
| JPM | J P Morgan Chase & Co | 6,095 | $794K | 0.3% | $105.62 | +21.3% | COM | 46625H100 |
| DFAC | Dimensional U S Core | 28,560 | $728K | 0.3% | $26.07 | — | US CORE EQUITY 2 | 25434V708 |
| IDLV | Invesco Intl Developed Low Vol | 25,615 | $701K | 0.2% | $30.41 | — | S&P INTL LOW | 46138E230 |
| PG | Procter & Gamble Co | 4,484 | $667K | 0.2% | $70.41 | +89.2% | COM | 742718109 |
| MBWM | Mercantile Bank Corp | 19,963 | $610K | 0.2% | $17.10 | +76.2% | COM | 587376104 |
| IVV | iShares S&P 500 | 1,407 | $578K | 0.2% | $350.90 | — | CORE S&P500 ETF | 464287200 |
| MAR | Marriott Intl Inc Cl A | 3,390 | $563K | 0.2% | $115.51 | +40.1% | CL A | 571903202 |
| FVD | First Trust Value Line Dividend | 13,841 | $556K | 0.2% | $30.87 | — | SHS | 33734H106 |
| SPY | S P D R TRUST Unit SR | 1,309 | $536K | 0.2% | $400.70 | — | TR UNIT | 78462F103 |
| WFC | Wells Fargo & Co New | 13,909 | $520K | 0.2% | $39.08 | +3.6% | COM | 949746101 |
| PH | Parker-Hannifin Corp | 1,523 | $512K | 0.2% | $157.10 | +103.7% | COM | 701094104 |
| JNJ | Johnson & Johnson | 3,292 | $510K | 0.2% | $115.57 | +28.0% | COM | 478160104 |
| DFAX | Dimensional Wld Ex US Cr | 21,263 | $490K | 0.2% | $23.68 | — | WORLD EX US CORE | 25434V880 |
| HON | Honeywell International | 2,508 | $479K | 0.2% | $138.65 | +27.4% | COM | 438516106 |
| CSL | Carlisle Co | 2,067 | $467K | 0.2% | $124.05 | +89.3% | COM | 142339100 |
| YUMC | Yum China Holdings I | 7,339 | $465K | 0.2% | $36.19 | +66.8% | COM | 98850P109 |
| LNT | Alliant Energy Corp | 8,534 | $456K | 0.2% | $43.79 | +10.3% | COM | 018802108 |
| VEA | Vanguard Ftse Developed | 9,928 | $448K | 0.2% | $44.06 | — | VAN FTSE DEV MKT | 921943858 |
| SHW | Sherwin Williams Co | 1,977 | $444K | 0.2% | $222.26 | +0.3% | COM | 824348106 |
| MSFT | Microsoft Corp | 1,532 | $442K | 0.2% | $195.07 | +27.9% | COM | 594918104 |
| BND | Vanguard Total Bond | 5,930 | $438K | 0.2% | $75.68 | — | TOTAL BND MRKT | 921937835 |
| CMA | Comerica Incorporated | 9,325 | $405K | 0.1% | $53.72 | +2.1% | COM | 200340107 |
| ADP | Auto Data Processing | 1,748 | $389K | 0.1% | $103.38 | +104.6% | COM | 053015103 |
| CARR | Carrier Global Corp | 8,285 | $379K | 0.1% | $26.37 | +63.4% | COM | 14448C104 |
| OTIS | Otis Worldwide Corp | 4,151 | $350K | 0.1% | $47.48 | +66.2% | COM | 68902V107 |
| STE | Steris Plc | 1,610 | $308K | 0.1% | $193.32 | -2.6% | COM | G8473T100 |
| IWV | iShares Russell 3000 | 1,226 | $289K | 0.1% | $166.87 | — | RUSSELL 3000 ETF | 464287689 |
| ABBV | Abbvie Inc | 1,801 | $287K | 0.1% | $137.30 | +0.6% | COM | 00287Y109 |
| PNR | Pentair Plc | 4,976 | $275K | 0.1% | $40.59 | +26.6% | COM | G7S00T104 |
| VXF | Vanguard Extended Market | 1,848 | $259K | 0.1% | $140.20 | — | EXTEND MKT ETF | 922908652 |
| KEY | Keycorp Inc New | 19,391 | $243K | 0.1% | $12.27 | +17.0% | COM | 493267108 |
| NVDA | Nvidia Corp | 871 | $242K | 0.1% | $21.62 | 0.0% | COM | 67066G104 |
| AEP | Amer Electric Pwr Co Inc | 2,613 | $238K | 0.1% | $68.23 | +20.2% | COM | 025537101 |
| T | A T & T Corp | 12,227 | $235K | 0.1% | $15.16 | +7.9% | COM | 00206R102 |
| UPS | United Parcel Service B | 1,190 | $231K | 0.1% | $148.03 | +6.8% | CL B NEW | 911312106 |
| IWF | iShares Russell 1000 Growth | 923 | $226K | 0.1% | $244.33 | — | RUS 1000 GRW ETF | 464287614 |
| SCHF | Schwab International | 6,473 | $225K | 0.1% | $32.21 | — | INTL EQTY ETF | 808524805 |
| BRK/B | Berkshire Hathaway Cl B | 728 | $225K | 0.1% | $296.98 | +3.8% | CL B NEW | 084670702 |
| MGA | Magna Intl Inc Cl A Vtgf | 4,140 | $222K | 0.1% | $50.03 | +3.7% | COM | 559222401 |
| SCHV | Schwab US Large Cap | 3,346 | $219K | 0.1% | $66.02 | — | US LCAP VA ETF | 808524409 |
| KO | Coca Cola Company | 3,483 | $216K | 0.1% | $54.92 | +0.9% | COM | 191216100 |
| NVT | Nvent Electric Plc | 5,010 | $215K | 0.1% | $40.69 | 0.0% | SHS | G6700G107 |
| ABT | Abbott Laboratories | 1,992 | $202K | 0.1% | $97.62 | +2.4% | COM | 002824100 |