Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q2 2023 (← Previous) (Next →)
Filing Date: Aug 11, 2023
Total Value: $292M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 201,303 | $31.34M | 10.7% | $109.63 | — | 500 VAL IDX FD | 921932703 |
| RPG | Invesco S&P 500 Pure Growth | 155,330 | $23.7M | 8.1% | $121.90 | — | S&P500 PUR GWT | 46137V266 |
| AGG | iShares Core US Agg Bond ETF | 239,192 | $23.43M | 8.0% | $111.33 | — | CORE US AGGBD ET | 464287226 |
| FBND | Fidelity Total Bond ETF | 475,149 | $21.58M | 7.4% | $51.06 | — | TOTAL BD ETF | 316188309 |
| DWM | Wisdomtree LC Value | 396,440 | $19.83M | 6.8% | $50.27 | — | INTL EQUITY FD | 97717W703 |
| SCZ | iShares MSCI EAFE Small-Cap | 301,894 | $17.81M | 6.1% | $59.99 | — | EAFE SML CP ETF | 464288273 |
| VOE | Vanguard Mid Cap Value | 128,311 | $17.76M | 6.1% | $113.87 | — | MCAP VL IDXVIP | 922908512 |
| EFG | iShares MSCI EAFE Growth | 179,205 | $17.1M | 5.9% | $84.17 | — | EAFE GRWTH ETF | 464288885 |
| VBR | Vanguard SC Value | 83,105 | $13.75M | 4.7% | $136.05 | — | SM CP VAL ETF | 922908611 |
| DLS | Wisdomtree SC Value | 219,344 | $13.04M | 4.5% | $66.90 | — | INTL SMCAP DIV | 97717W760 |
| IEMG | iShares Core MSCI Emerging Markets | 254,555 | $12.55M | 4.3% | $46.38 | — | CORE MSCI EMKT | 46434G103 |
| MDYG | SPDR S&P 400 Mid Cap | 152,743 | $10.94M | 3.7% | $66.28 | — | S&P 400 MDCP GRW | 78464A821 |
| SLYG | SPDR S&P 600 Small Cap | 122,468 | $9.425M | 3.2% | $60.35 | — | S&P 600 SMCP GRW | 78464A201 |
| QQEW | Nasdaq 100 Equal Weight | 40,049 | $4.281M | 1.5% | $63.71 | — | SHS | 337344105 |
| FNDX | Schwab Fundamental US | 71,442 | $4.113M | 1.4% | $37.14 | — | SCHWAB FDT US LG | 808524771 |
| PEP | Pepsico Incorporated | 21,263 | $3.938M | 1.3% | $90.55 | +88.4% | COM | 713448108 |
| VTI | Vanguard Total Stock | 12,110 | $2.668M | 0.9% | $137.12 | — | TOTAL STK MKT | 922908769 |
| FNDC | Schwab Fundamental Intl | 70,503 | $2.34M | 0.8% | $35.11 | — | SCHWB FDT INT SC | 808524748 |
| SCHC | Schwab Internatnal Small | 66,107 | $2.232M | 0.8% | $30.62 | — | INTL SCEQT ETF | 808524888 |
| WEC | Wisconsin Egy Cp Hldg Co | 25,064 | $2.212M | 0.8% | $78.42 | +7.2% | COM | 92939U106 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 40,541 | $1.823M | 0.6% | $39.17 | — | FTSE RAFI DEV | 46138E743 |
| IWP | iShares Russell Mid-Cap Growth | 17,535 | $1.694M | 0.6% | $125.47 | — | RUS MD CP GR ETF | 464287481 |
| AAPL | Apple Inc | 8,407 | $1.631M | 0.6% | $103.07 | +66.9% | COM | 037833100 |
| IWO | iShares Russell 2000 Growth | 6,147 | $1.492M | 0.5% | $217.53 | — | RUS 2000 GRW ETF | 464287648 |
| HBAN | Huntington Bancshs | 134,016 | $1.445M | 0.5% | $10.28 | -7.9% | COM | 446150104 |
| IWN | iShares Russell 2000 Value | 10,161 | $1.431M | 0.5% | $109.37 | — | RUS 2000 VAL ETF | 464287630 |
| VOOG | Vanguard S&P 500 Growth | 5,583 | $1.419M | 0.5% | $254.09 | — | 500 GRTH IDX F | 921932505 |
| IJH | S&P Midcap I Fund | 5,177 | $1.354M | 0.5% | $219.19 | — | CORE S&P MCP ETF | 464287507 |
| PRF | Fundamental 1000 | 7,618 | $1.247M | 0.4% | $117.91 | — | FTSE RAFI 1000 | 46137V613 |
| IJJ | S&P Midcap I Value | 11,307 | $1.211M | 0.4% | $112.91 | — | S&P MC 400VL ETF | 464287705 |
| YUM | Yum Brands Inc | 7,455 | $1.033M | 0.4% | $69.96 | +84.1% | COM | 988498101 |
| PRFZ | Small & MidCap Fund | 5,973 | $1.026M | 0.4% | $129.91 | — | FTSE RAFI 1500 | 46137V597 |
| COFS | Choiceone Finl Svcs | 44,436 | $1.022M | 0.3% | $22.88 | -8.8% | COM | 170386106 |
| VWO | Vanguard Emerging Market | 22,653 | $922K | 0.3% | $41.84 | — | FTSE EMR MKT ETF | 922042858 |
| JPM | J P Morgan Chase & Co | 6,210 | $903K | 0.3% | $106.07 | +22.2% | COM | 46625H100 |
| — | Raytheon Technologies Co | 8,372 | $820K | 0.3% | $81.83 | — | COM | 755111507 |
| DFAC | Dimensional U S Core | 28,743 | $780K | 0.3% | $26.07 | — | US CORE EQUITY 2 | 25434V708 |
| SPY | S P D R TRUST Unit SR | 1,577 | $699K | 0.2% | $407.96 | — | TR UNIT | 78462F103 |
| IDLV | Invesco Intl Developed Low Vol | 25,509 | $698K | 0.2% | $30.41 | — | S&P INTL LOW | 46138E230 |
| PG | Procter & Gamble Co | 4,484 | $680K | 0.2% | $70.41 | +100.7% | COM | 742718109 |
| IVV | iShares S&P 500 | 1,409 | $628K | 0.2% | $350.90 | — | CORE S&P500 ETF | 464287200 |
| MAR | Marriott Intl Inc Cl A | 3,392 | $623K | 0.2% | $115.51 | +46.3% | CL A | 571903202 |
| PH | Parker-Hannifin Corp | 1,523 | $594K | 0.2% | $157.10 | +109.1% | COM | 701094104 |
| WFC | Wells Fargo & Co New | 13,909 | $594K | 0.2% | $39.08 | -3.7% | COM | 949746101 |
| MSFT | Microsoft Corp | 1,650 | $562K | 0.2% | $203.09 | +51.3% | COM | 594918104 |
| JNJ | Johnson & Johnson | 3,304 | $547K | 0.2% | $115.57 | +28.8% | COM | 478160104 |
| MBWM | Mercantile Bank Corp | 19,768 | $546K | 0.2% | $17.10 | +47.3% | COM | 587376104 |
| BND | Vanguard Total Bond | 7,495 | $545K | 0.2% | $75.05 | — | TOTAL BND MRKT | 921937835 |
| CSL | Carlisle Co | 2,067 | $530K | 0.2% | $124.05 | +73.1% | COM | 142339100 |
| SHW | Sherwin Williams Co | 1,977 | $525K | 0.2% | $222.26 | +3.5% | COM | 824348106 |
| FVD | First Trust Value Line Dividend | 13,081 | $524K | 0.2% | $30.87 | — | SHS | 33734H106 |
| HON | Honeywell International | 2,508 | $520K | 0.2% | $138.65 | +26.6% | COM | 438516106 |
| NVDA | Nvidia Corp | 1,225 | $518K | 0.2% | $24.96 | +32.9% | COM | 67066G104 |
| DFAX | Dimensional Wld Ex US Cr | 21,491 | $501K | 0.2% | $23.68 | — | WORLD EX US CORE | 25434V880 |
| LNT | Alliant Energy Corp | 8,534 | $448K | 0.2% | $43.79 | +12.0% | COM | 018802108 |
| YUMC | Yum China Holdings I | 7,339 | $415K | 0.1% | $36.19 | +66.7% | COM | 98850P109 |
| CARR | Carrier Global Corp | 8,285 | $412K | 0.1% | $26.37 | +61.2% | COM | 14448C104 |
| CMA | Comerica Incorporated | 9,325 | $395K | 0.1% | $53.72 | -34.5% | COM | 200340107 |
| ADP | Auto Data Processing | 1,748 | $384K | 0.1% | $103.38 | +96.6% | COM | 053015103 |
| OTIS | Otis Worldwide Corp | 4,151 | $369K | 0.1% | $47.48 | +69.8% | COM | 68902V107 |
| STE | Steris Plc | 1,610 | $362K | 0.1% | $193.32 | +1.1% | COM | G8473T100 |
| VEA | Vanguard Ftse Developed | 7,749 | $358K | 0.1% | $44.06 | — | VAN FTSE DEV MKT | 921943858 |
| PNR | Pentair Plc | 4,976 | $321K | 0.1% | $40.59 | +37.7% | COM | G7S00T104 |
| IWV | iShares Russell 3000 | 1,205 | $307K | 0.1% | $166.87 | — | RUSSELL 3000 ETF | 464287689 |
| VXF | Vanguard Extended Market | 1,848 | $275K | 0.1% | $140.20 | — | EXTEND MKT ETF | 922908652 |
| NVT | Nvent Electric Plc | 5,010 | $259K | 0.1% | $40.69 | +5.7% | SHS | G6700G107 |
| BRK/B | Berkshire Hathaway Cl B | 728 | $248K | 0.1% | $296.98 | +9.9% | CL B NEW | 084670702 |
| ABBV | Abbvie Inc | 1,807 | $243K | 0.1% | $137.30 | -2.6% | COM | 00287Y109 |
| MGA | Magna Intl Inc Cl A Vtgf | 4,140 | $234K | 0.1% | $50.03 | -4.1% | COM | 559222401 |
| IWF | iShares Russell 1000 Growth | 840 | $231K | 0.1% | $244.33 | — | RUS 1000 GRW ETF | 464287614 |
| SCHF | Schwab International | 6,473 | $231K | 0.1% | $32.21 | — | INTL EQTY ETF | 808524805 |
| — | Snap On Inc | 771 | $222K | 0.1% | $288.19 | — | COM | 83303Y105 |
| AEP | Amer Electric Pwr Co Inc | 2,613 | $220K | 0.1% | $68.23 | +17.2% | COM | 025537101 |
| PFE | Pfizer Incorporated | 5,938 | $218K | 0.1% | $33.22 | 0.0% | COM | 717081103 |
| ABT | Abbott Laboratories | 1,992 | $217K | 0.1% | $97.62 | +3.9% | COM | 002824100 |
| UPS | United Parcel Service B | 1,190 | $213K | 0.1% | $148.03 | +4.4% | CL B NEW | 911312106 |
| KO | Coca Cola Company | 3,483 | $210K | 0.1% | $54.92 | +4.4% | COM | 191216100 |
| KEY | Keycorp Inc New | 19,391 | $179K | 0.1% | $12.27 | -26.6% | COM | 493267108 |
| T | A T & T Corp | 11,148 | $178K | 0.1% | $15.16 | -2.5% | COM | 00206R102 |