Keystone Financial Planning, Inc. Long-Term Concentrated

Location: Cleveland, OH

CIK: 0001596906 · Show all filings

Period: Q1 2016 (← Previous) (Next →)

Filing Date: Apr 5, 2016

Total Value: $140M (100.0% shares, 0.0% debt)

Holdings (43)

VYM VANG HIGH DIV YLD 4.8%

Value $6.639M Shares 96,161 Est. Cost $64.63 Unrealized —

WEC WEC ENERGY GROUP 4.6%

Value $6.443M Shares 107,251 Est. Cost $33.96 Unrealized +19.9%

Value $6.013M Shares 153,519 Est. Cost $11.20 Unrealized +23.5%

CVX CHEVRON 4.1%

Value $5.74M Shares 60,172 Est. Cost $65.64 Unrealized -12.5%

PM PHILIP MORRIS INTL 3.8%

Value $5.249M Shares 53,503 Est. Cost $47.45 Unrealized +17.7%

SCHD SCHWAB US DIVIDEND 3.7%

Value $5.213M Shares 130,032 Est. Cost $36.86 Unrealized —

Value $5.037M Shares 39,682 Est. Cost $111.87 Unrealized 0.0%

PFE PFIZER INC 3.6%

Value $5.037M Shares 169,927 Est. Cost $17.68 Unrealized +5.6%

KO COCA-COLA 3.6%

Value $5.011M Shares 108,026 Est. Cost $26.93 Unrealized +18.2%

XOM EXXON MOBIL 3.5%

Value $4.877M Shares 58,348 Est. Cost $55.99 Unrealized -7.2%

EMR EMERSON ELECTRIC 3.4%

Value $4.811M Shares 88,479 Est. Cost $37.33 Unrealized +0.1%

— GLAXOSMITHKLINE 3.4%

Value $4.775M Shares 117,762 Est. Cost $50.34 Unrealized —

OXY OCCIDENTAL PETROLEUM 3.3%

Value $4.677M Shares 68,355 Est. Cost $58.47 Unrealized -13.9%

BTI BRIT AM TOBACCO 3.1%

Value $4.359M Shares 37,288 Est. Cost $110.09 Unrealized —

— UNILEVER PLC 3.1%

Value $4.322M Shares 95,667 Est. Cost $44.72 Unrealized —

ABBNY ABB LTD 3.1%

Value $4.31M Shares 221,937 Est. Cost $18.11 Unrealized —

INTC INTEL 3.1%

Value $4.284M Shares 132,430 Est. Cost $18.70 Unrealized +30.4%

DEO DIAGEO PLC 3.1%

Value $4.269M Shares 39,574 Est. Cost $113.48 Unrealized —

CSCO CISCO SYSTEMS 2.9%

Value $4.113M Shares 144,479 Est. Cost $18.60 Unrealized +1.9%

OGE OGE ENERGY 2.6%

Value $3.689M Shares 128,860 Est. Cost $33.32 Unrealized -20.9%

HDV ISHARES HI DIV EQ 2.6%

Value $3.672M Shares 47,066 Est. Cost $74.38 Unrealized —

JNJ JOHNSON & JOHNSON 2.5%

Value $3.549M Shares 32,797 Est. Cost $67.97 Unrealized +15.9%

— TOTAL S.A. 2.5%

Value $3.446M Shares 75,861 Est. Cost $59.50 Unrealized —

LMT LOCKHEED MARTIN 2.4%

Value $3.347M Shares 15,112 Est. Cost $165.25 Unrealized -0.0%

— MAGELLAN MIDSTREAM 2.3%

Value $3.276M Shares 47,609 Est. Cost $68.14 Unrealized —

QCOM QUALCOMM 2.3%

Value $3.16M Shares 61,793 Est. Cost $44.14 Unrealized -16.4%

PG PROCTER & GAMBLE 2.2%

Value $3.072M Shares 37,325 Est. Cost $57.86 Unrealized +6.5%

— ROYAL DUTCH SHELL 2.0%

Value $2.74M Shares 55,712 Est. Cost $75.15 Unrealized —

PAYX PAYCHEX 1.7%

Value $2.306M Shares 42,700 Est. Cost $30.27 Unrealized +23.8%

MSFT MICROSOFT 1.4%

Value $1.972M Shares 35,700 Est. Cost $30.05 Unrealized +53.3%

DHS WIS TREE HI YLD EQ 1.3%

Value $1.869M Shares 29,537 Est. Cost $55.11 Unrealized —

MCD MCDONALD'S CORP 1.1%

Value $1.549M Shares 12,328 Est. Cost $70.17 Unrealized +33.9%

AAPL APPLE INC 1.0%

Value $1.416M Shares 12,996 Est. Cost $18.35 Unrealized +22.9%

XEL XCEL ENERGY 0.7%

Value $928K Shares 22,186 Est. Cost $24.05 Unrealized +19.3%

SYY SYSCO CORP 0.6%

Value $864K Shares 18,480 Est. Cost $24.91 Unrealized +34.0%

— WALGRN BOOT ALLIANCE 0.6%

Value $805K Shares 9,554 Est. Cost $76.23 Unrealized —

CL COLGATE PALMOLIVE 0.4%

Value $622K Shares 8,800 Est. Cost $48.40 Unrealized +9.2%

CAH CARDINAL HEALTH 0.4%

Value $555K Shares 6,768 Est. Cost $44.20 Unrealized +38.4%

VNQ VANGUARD REIT INDEX 0.4%

Value $489K Shares 5,837 Est. Cost $64.55 Unrealized —

SO SOUTHERN CO 0.3%

Value $371K Shares 7,169 Est. Cost $24.56 Unrealized +31.2%

ABBV ABBVIE 0.2%

Value $290K Shares 5,076 Est. Cost $30.39 Unrealized +22.1%

Value $279K Shares 1,673 Est. Cost $76.26 Unrealized +21.6%

GIS GENERAL MILLS 0.2%

Value $256K Shares 4,036 Est. Cost $32.89 Unrealized +25.3%

Ticker	Issuer	Shares	Value	%	Est. Cost	Unrealized	Class	CUSIP
VYM	VANG HIGH DIV YLD	96,161	$6.639M	4.8%	$64.63	—	HIGH DIV YLD	921946406
WEC	WEC ENERGY GROUP	107,251	$6.443M	4.6%	$33.96	+19.9%	COM	92939U106
T	AT&T	153,519	$6.013M	4.3%	$11.20	+23.5%	COM	00206R102
CVX	CHEVRON	60,172	$5.74M	4.1%	$65.64	-12.5%	COM	166764100
PM	PHILIP MORRIS INTL	53,503	$5.249M	3.8%	$47.45	+17.7%	COM	718172109
SCHD	SCHWAB US DIVIDEND	130,032	$5.213M	3.7%	$36.86	—	US DIVIDEND EQ	808524797
BA	BOEING	39,682	$5.037M	3.6%	$111.87	0.0%	COM	097023105
PFE	PFIZER INC	169,927	$5.037M	3.6%	$17.68	+5.6%	COM	717081103
KO	COCA-COLA	108,026	$5.011M	3.6%	$26.93	+18.2%	COM	191216100
XOM	EXXON MOBIL	58,348	$4.877M	3.5%	$55.99	-7.2%	COM	30231G102
EMR	EMERSON ELECTRIC	88,479	$4.811M	3.4%	$37.33	+0.1%	COM	291011104
—	GLAXOSMITHKLINE	117,762	$4.775M	3.4%	$50.34	—	SPONSORED ADR	37733W105
OXY	OCCIDENTAL PETROLEUM	68,355	$4.677M	3.3%	$58.47	-13.9%	COM	674599105
BTI	BRIT AM TOBACCO	37,288	$4.359M	3.1%	$110.09	—	SPONSORED ADR	110448107
—	UNILEVER PLC	95,667	$4.322M	3.1%	$44.72	—	SPON ADR NEW	904767704
ABBNY	ABB LTD	221,937	$4.31M	3.1%	$18.11	—	SPONSORED ADR	000375204
INTC	INTEL	132,430	$4.284M	3.1%	$18.70	+30.4%	COM	458140100
DEO	DIAGEO PLC	39,574	$4.269M	3.1%	$113.48	—	SPON ADR NEW	25243Q205
CSCO	CISCO SYSTEMS	144,479	$4.113M	2.9%	$18.60	+1.9%	COM	17275R102
OGE	OGE ENERGY	128,860	$3.689M	2.6%	$33.32	-20.9%	COM	670837103
HDV	ISHARES HI DIV EQ	47,066	$3.672M	2.6%	$74.38	—	HIGH DIVIDND ETF	46429B663
JNJ	JOHNSON & JOHNSON	32,797	$3.549M	2.5%	$67.97	+15.9%	COM	478160104
—	TOTAL S.A.	75,861	$3.446M	2.5%	$59.50	—	SPONSORED ADR	89151E109
LMT	LOCKHEED MARTIN	15,112	$3.347M	2.4%	$165.25	-0.0%	COM	539830109
—	MAGELLAN MIDSTREAM	47,609	$3.276M	2.3%	$68.14	—	COM UNIT RP LP	559080106
QCOM	QUALCOMM	61,793	$3.16M	2.3%	$44.14	-16.4%	COM	747525103
PG	PROCTER & GAMBLE	37,325	$3.072M	2.2%	$57.86	+6.5%	COM	742718109
—	ROYAL DUTCH SHELL	55,712	$2.74M	2.0%	$75.15	—	SPON ADR B	780259107
PAYX	PAYCHEX	42,700	$2.306M	1.7%	$30.27	+23.8%	COM	704326107
MSFT	MICROSOFT	35,700	$1.972M	1.4%	$30.05	+53.3%	COM	594918104
DHS	WIS TREE HI YLD EQ	29,537	$1.869M	1.3%	$55.11	—	EQTY INC ETF	97717W208
MCD	MCDONALD'S CORP	12,328	$1.549M	1.1%	$70.17	+33.9%	COM	580135101
AAPL	APPLE INC	12,996	$1.416M	1.0%	$18.35	+22.9%	COM	037833100
XEL	XCEL ENERGY	22,186	$928K	0.7%	$24.05	+19.3%	COM	98389B100
SYY	SYSCO CORP	18,480	$864K	0.6%	$24.91	+34.0%	COM	871829107
—	WALGRN BOOT ALLIANCE	9,554	$805K	0.6%	$76.23	—	COM	931427108
CL	COLGATE PALMOLIVE	8,800	$622K	0.4%	$48.40	+9.2%	COM	194162103
CAH	CARDINAL HEALTH	6,768	$555K	0.4%	$44.20	+38.4%	COM	14149Y108
VNQ	VANGUARD REIT INDEX	5,837	$489K	0.4%	$64.55	—	REIT ETF	922908553
SO	SOUTHERN CO	7,169	$371K	0.3%	$24.56	+31.2%	COM	842587107
ABBV	ABBVIE	5,076	$290K	0.2%	$30.39	+22.1%	COM	00287Y109
MMM	3M	1,673	$279K	0.2%	$76.26	+21.6%	COM	88579Y101
GIS	GENERAL MILLS	4,036	$256K	0.2%	$32.89	+25.3%	COM	370334104