Key FInancial Inc Diversified Active

Location: West Chester, PA

CIK: 0001801720 · Show all filings

Period: Q4 2019 (Next →)

Filing Date: Feb 11, 2020

Total Value: $107M (100.0% shares, 0.0% debt)

Holdings (111)

DIS DISNEY WALT CO 20.0%
Value $21.3M Shares 147,259 Share Price $144.63 * Est. Cost/Share $135.71 Unrealized @ Report Date +4.1%
AAPL APPLE INC 6.0%
Value $6.38M Shares 21,725 Share Price $293.67 * Est. Cost/Share $62.02 Unrealized @ Report Date +14.2%
INCY INCYTE CORP 4.3%
Value $4.587M Shares 52,533 Share Price $87.32 Est. Cost/Share $85.43 Unrealized @ Report Date +2.2%
MSFT MICROSOFT CORP 3.2%
Value $3.359M Shares 21,303 Share Price $157.68 * Est. Cost/Share $139.23 Unrealized @ Report Date +7.5%
XOM EXXON MOBIL CORP 2.9%
Value $3.141M Shares 45,017 Share Price $69.77 * Est. Cost/Share $52.07 Unrealized @ Report Date +1.4%
EFG ISHARES TR 2.6%
Value $2.754M Shares 31,847 Share Price $86.48 Est. Cost/Share $83.45 Unrealized @ Report Date +3.6%
JPM JPMORGAN CHASE & CO 2.5%
Value $2.615M Shares 18,757 Share Price $139.41 * Est. Cost/Share $108.67 Unrealized @ Report Date +8.7%
STBA S & T BANCORP INC 2.3%
Value $2.4M Shares 59,569 Share Price $40.29 Est. Cost/Share $37.87 Unrealized @ Report Date +6.4%
DOL WISDOMTREE TR 2.0%
Value $2.135M Shares 43,574 Share Price $49.00 Est. Cost/Share $47.48 Unrealized @ Report Date +3.2%
PFF ISHARES TR 1.9%
Value $2.078M Shares 55,270 Share Price $37.60 Est. Cost/Share $37.30 Unrealized @ Report Date +0.8%
MRK MERCK & CO INC 1.8%
Value $1.918M Shares 21,090 Share Price $90.94 * Est. Cost/Share $67.55 Unrealized @ Report Date +6.2%
AMZN AMAZON COM INC 1.7%
Value $1.761M Shares 953 Share Price $1847.85 * Est. Cost/Share $88.51 Unrealized @ Report Date +4.4%
JNJ JOHNSON & JOHNSON 1.6%
Value $1.737M Shares 11,905 Share Price $145.91 * Est. Cost/Share $114.10 Unrealized @ Report Date +8.0%
PFE PFIZER INC 1.5%
Value $1.568M Shares 40,016 Share Price $39.18 * Est. Cost/Share $26.71 Unrealized @ Report Date +4.8%
EFV ISHARES TR 1.4%
Value $1.536M Shares 30,763 Share Price $49.93 Est. Cost/Share $49.02 Unrealized @ Report Date +1.8%
PG PROCTER & GAMBLE CO 1.3%
Value $1.386M Shares 11,100 Share Price $124.86 * Est. Cost/Share $105.24 Unrealized @ Report Date +2.2%
FNDF SCHWAB STRATEGIC TR 1.3%
Value $1.338M Shares 46,264 Share Price $28.92 Est. Cost/Share $28.49 Unrealized @ Report Date +1.5%
DES WISDOMTREE TR 1.3%
Value $1.336M Shares 46,594 Share Price $28.67 Est. Cost/Share $27.89 Unrealized @ Report Date +2.8%
NEE NEXTERA ENERGY INC 1.1%
Value $1.176M Shares 4,858 Share Price $242.07 * Est. Cost/Share $50.17 Unrealized @ Report Date +4.0%
IWF ISHARES TR 1.0%
Value $1.1M Shares 6,251 Share Price $175.97 * Est. Cost/Share $41.75 Unrealized @ Report Date +5.3%
VZ VERIZON COMMUNICATIONS INC 1.0%
Value $1.095M Shares 17,829 Share Price $61.42 * Est. Cost/Share $42.79 Unrealized @ Report Date +1.9%
FISV FISERV INC 1.0%
Value $1.016M Shares 8,784 Share Price $115.66 Est. Cost/Share $110.41 Unrealized @ Report Date +4.7%
ICVT ISHARES TR 0.9%
Value $1M Shares 15,947 Share Price $62.71 Est. Cost/Share $60.17 Unrealized @ Report Date +4.2%
— CANADIAN PAC RY LTD 0.9%
Value $956K Shares 3,750 Share Price $254.93 Est. Cost/Share $254.93 Unrealized @ Report Date —
IVV ISHARES TR 0.9%
Value $923K Shares 2,857 Share Price $323.07 Est. Cost/Share $309.49 Unrealized @ Report Date +4.4%
T AT&T INC 0.9%
Value $919K Shares 23,520 Share Price $39.07 * Est. Cost/Share $18.86 Unrealized @ Report Date +2.4%
VNQ VANGUARD INDEX FDS 0.9%
Value $912K Shares 9,828 Share Price $92.80 Est. Cost/Share $92.60 Unrealized @ Report Date +0.2%
IWB ISHARES TR 0.8%
Value $884K Shares 4,953 Share Price $178.48 Est. Cost/Share $170.65 Unrealized @ Report Date +4.6%
IWP ISHARES TR 0.8%
Value $840K Shares 5,503 Share Price $152.64 * Est. Cost/Share $73.31 Unrealized @ Report Date +4.1%
DLN WISDOMTREE TR 0.8%
Value $830K Shares 7,838 Share Price $105.89 * Est. Cost/Share $50.96 Unrealized @ Report Date +3.9%
IJT ISHARES TR 0.7%
Value $786K Shares 4,066 Share Price $193.31 * Est. Cost/Share $92.34 Unrealized @ Report Date +4.7%
VBK VANGUARD INDEX FDS 0.7%
Value $779K Shares 3,922 Share Price $198.62 Est. Cost/Share $189.75 Unrealized @ Report Date +4.7%
VYM VANGUARD WHITEHALL FDS INC 0.7%
Value $750K Shares 8,004 Share Price $93.70 Est. Cost/Share $90.67 Unrealized @ Report Date +3.3%
PAYX PAYCHEX INC 0.7%
Value $739K Shares 8,691 Share Price $85.03 * Est. Cost/Share $70.68 Unrealized @ Report Date +1.1%
PEP PEPSICO INC 0.7%
Value $730K Shares 5,340 Share Price $136.70 * Est. Cost/Share $112.78 Unrealized @ Report Date +0.9%
MCD MCDONALDS CORP 0.7%
Value $723K Shares 3,659 Share Price $197.59 * Est. Cost/Share $171.93 Unrealized @ Report Date +0.0%
ABT ABBOTT LABS 0.7%
Value $718K Shares 8,264 Share Price $86.88 * Est. Cost/Share $75.30 Unrealized @ Report Date +3.8%
IJK ISHARES TR 0.7%
Value $699K Shares 2,935 Share Price $238.16 * Est. Cost/Share $57.31 Unrealized @ Report Date +3.9%
IWD ISHARES TR 0.6%
Value $688K Shares 5,041 Share Price $136.48 Est. Cost/Share $131.80 Unrealized @ Report Date +3.5%
BRK/A BERKSHIRE HATHAWAY INC DEL 0.6%
Value $679K Shares 2 Share Price $339500.00 Est. Cost/Share $325723.70 Unrealized @ Report Date +4.3%
GIS GENERAL MLS INC 0.6%
Value $637K Shares 11,888 Share Price $53.58 * Est. Cost/Share $42.80 Unrealized @ Report Date +1.7%
AVGO BROADCOM INC 0.6%
Value $603K Shares 1,908 Share Price $316.04 * Est. Cost/Share $25.89 Unrealized @ Report Date +5.0%
HD HOME DEPOT INC 0.5%
Value $581K Shares 2,659 Share Price $218.50 * Est. Cost/Share $194.99 Unrealized @ Report Date -3.1%
MUB ISHARES TR 0.5%
Value $576K Shares 5,054 Share Price $113.97 Est. Cost/Share $113.91 Unrealized @ Report Date -0.0%
UNH UNITEDHEALTH GROUP INC 0.5%
Value $573K Shares 1,950 Share Price $293.85 * Est. Cost/Share $236.60 Unrealized @ Report Date +12.7%
BRK/B BERKSHIRE HATHAWAY INC DEL 0.5%
Value $569K Shares 2,510 Share Price $226.69 Est. Cost/Share $217.17 Unrealized @ Report Date +4.3%
IWM ISHARES TR 0.5%
Value $564K Shares 3,402 Share Price $165.78 Est. Cost/Share $158.04 Unrealized @ Report Date +4.8%
DON WISDOMTREE TR 0.5%
Value $561K Shares 14,748 Share Price $38.04 Est. Cost/Share $36.98 Unrealized @ Report Date +2.9%
CRM SALESFORCE COM INC 0.5%
Value $533K Shares 3,277 Share Price $162.65 Est. Cost/Share $154.88 Unrealized @ Report Date +3.8%
ABBV ABBVIE INC 0.5%
Value $522K Shares 5,899 Share Price $88.49 * Est. Cost/Share $64.63 Unrealized @ Report Date +6.8%
IJS ISHARES TR 0.5%
Value $509K Shares 3,164 Share Price $160.87 * Est. Cost/Share $77.51 Unrealized @ Report Date +3.7%
GOOGL ALPHABET INC 0.5%
Value $504K Shares 376 Share Price $1340.43 * Est. Cost/Share $64.02 Unrealized @ Report Date +3.8%
BND VANGUARD BD INDEX FD INC 0.5%
Value $486K Shares 5,795 Share Price $83.87 Est. Cost/Share $84.07 Unrealized @ Report Date -0.3%
TJX TJX COS INC NEW 0.4%
Value $479K Shares 7,841 Share Price $61.09 * Est. Cost/Share $54.60 Unrealized @ Report Date +3.5%
CMCSA COMCAST CORP NEW 0.4%
Value $473K Shares 10,508 Share Price $45.01 * Est. Cost/Share $37.86 Unrealized @ Report Date +1.0%
MMM 3M CO 0.4%
Value $448K Shares 2,538 Share Price $176.52 * Est. Cost/Share $111.76 Unrealized @ Report Date +5.8%
AMT AMERICAN TOWER CORP NEW 0.4%
Value $448K Shares 1,950 Share Price $229.74 * Est. Cost/Share $183.82 Unrealized @ Report Date +5.9%
ED CONSOLIDATED EDISON INC 0.4%
Value $444K Shares 4,905 Share Price $90.52 * Est. Cost/Share $71.77 Unrealized @ Report Date +1.4%
BMY BRISTOL MYERS SQUIBB CO 0.4%
Value $434K Shares 6,755 Share Price $64.25 * Est. Cost/Share $45.19 Unrealized @ Report Date +12.1%
BAC BANK AMER CORP 0.4%
Value $421K Shares 11,958 Share Price $35.21 * Est. Cost/Share $27.79 Unrealized @ Report Date +9.4%
CVX CHEVRON CORP NEW 0.4%
Value $414K Shares 3,434 Share Price $120.56 * Est. Cost/Share $89.68 Unrealized @ Report Date +2.8%
GLW CORNING INC 0.4%
Value $410K Shares 14,100 Share Price $29.08 * Est. Cost/Share $24.43 Unrealized @ Report Date +0.7%
IJR ISHARES TR 0.4%
Value $401K Shares 4,785 Share Price $83.80 Est. Cost/Share $80.45 Unrealized @ Report Date +4.2%
AMGN AMGEN INC 0.4%
Value $398K Shares 1,652 Share Price $240.92 * Est. Cost/Share $182.69 Unrealized @ Report Date +9.7%
KO COCA COLA CO 0.3%
Value $370K Shares 6,688 Share Price $55.32 * Est. Cost/Share $44.51 Unrealized @ Report Date +3.4%
IEMG ISHARES INC 0.3%
Value $361K Shares 6,713 Share Price $53.78 Est. Cost/Share $51.53 Unrealized @ Report Date +4.3%
ORCL ORACLE CORP 0.3%
Value $358K Shares 6,753 Share Price $53.01 * Est. Cost/Share $50.44 Unrealized @ Report Date -3.7%
UNP UNION PACIFIC CORP 0.3%
Value $356K Shares 1,970 Share Price $180.71 * Est. Cost/Share $149.35 Unrealized @ Report Date +6.0%
GOOG ALPHABET INC 0.3%
Value $356K Shares 266 Share Price $1338.35 * Est. Cost/Share $64.05 Unrealized @ Report Date +3.6%
VWO VANGUARD INTL EQUITY INDEX F 0.3%
Value $353K Shares 7,945 Share Price $44.43 Est. Cost/Share $42.37 Unrealized @ Report Date +5.0%
VGT VANGUARD WORLD FDS 0.3%
Value $347K Shares 1,416 Share Price $245.06 * Est. Cost/Share $28.62 Unrealized @ Report Date +6.9%
DOW DOW INC 0.3%
Value $337K Shares 6,159 Share Price $54.72 * Est. Cost/Share $36.70 Unrealized @ Report Date +6.8%
IJH ISHARES TR 0.3%
Value $334K Shares 1,622 Share Price $205.92 * Est. Cost/Share $39.63 Unrealized @ Report Date +3.9%
XLF SELECT SECTOR SPDR TR 0.3%
Value $332K Shares 10,788 Share Price $30.77 Est. Cost/Share $29.35 Unrealized @ Report Date +4.9%
RSP INVESCO EXCHANGE TRADED FD T 0.3%
Value $330K Shares 2,854 Share Price $115.63 Est. Cost/Share $111.09 Unrealized @ Report Date +4.2%
BABA ALIBABA GROUP HLDG LTD 0.3%
Value $325K Shares 1,533 Share Price $212.00 Est. Cost/Share $187.64 Unrealized @ Report Date +13.0%
VTI VANGUARD INDEX FDS 0.3%
Value $319K Shares 1,949 Share Price $163.67 Est. Cost/Share $156.68 Unrealized @ Report Date +4.4%
DHI D R HORTON INC 0.3%
Value $317K Shares 6,000 Share Price $52.83 * Est. Cost/Share $50.08 Unrealized @ Report Date -1.0%
— INVESCO EXCH TRD SLF IDX FD 0.3%
Value $312K Shares 14,698 Share Price $21.23 Est. Cost/Share $21.23 Unrealized @ Report Date —
INTC INTEL CORP 0.3%
Value $307K Shares 5,132 Share Price $59.82 * Est. Cost/Share $49.26 Unrealized @ Report Date +7.2%
IBM INTERNATIONAL BUSINESS MACHS 0.3%
Value $306K Shares 2,282 Share Price $134.09 * Est. Cost/Share $99.90 Unrealized @ Report Date -0.9%
IWS ISHARES TR 0.3%
Value $294K Shares 3,101 Share Price $94.81 Est. Cost/Share $91.35 Unrealized @ Report Date +3.7%
QQQ INVESCO QQQ TR 0.3%
Value $293K Shares 1,378 Share Price $212.63 Est. Cost/Share $200.22 Unrealized @ Report Date +6.2%
CSCO CISCO SYS INC 0.3%
Value $288K Shares 6,006 Share Price $47.95 * Est. Cost/Share $38.56 Unrealized @ Report Date +3.2%
UGI UGI CORP NEW 0.3%
Value $271K Shares 6,001 Share Price $45.16 Est. Cost/Share $45.81 Unrealized @ Report Date -1.4%
GILD GILEAD SCIENCES INC 0.2%
Value $262K Shares 4,034 Share Price $64.95 * Est. Cost/Share $51.27 Unrealized @ Report Date +0.5%
EXC EXELON CORP 0.2%
Value $258K Shares 5,665 Share Price $45.54 * Est. Cost/Share $26.02 Unrealized @ Report Date +0.9%
SDY SPDR SERIES TRUST 0.2%
Value $256K Shares 2,378 Share Price $107.65 Est. Cost/Share $104.97 Unrealized @ Report Date +2.5%
HON HONEYWELL INTL INC 0.2%
Value $252K Shares 1,422 Share Price $177.22 * Est. Cost/Share $143.91 Unrealized @ Report Date +2.3%
SCZ ISHARES TR 0.2%
Value $247K Shares 3,963 Share Price $62.33 Est. Cost/Share $60.09 Unrealized @ Report Date +3.6%
QDF FLEXSHARES TR 0.2%
Value $246K Shares 5,071 Share Price $48.51 Est. Cost/Share $46.90 Unrealized @ Report Date +3.4%
— VIACOMCBS INC 0.2%
Value $240K Shares 5,730 Share Price $41.88 Est. Cost/Share $41.88 Unrealized @ Report Date —
V VISA INC 0.2%
Value $238K Shares 1,267 Share Price $187.85 * Est. Cost/Share $172.55 Unrealized @ Report Date +4.4%
VTV VANGUARD INDEX FDS 0.2%
Value $237K Shares 1,974 Share Price $120.06 Est. Cost/Share $115.44 Unrealized @ Report Date +3.8%
TIP ISHARES TR 0.2%
Value $234K Shares 2,006 Share Price $116.65 Est. Cost/Share $116.25 Unrealized @ Report Date +0.3%
LEG LEGGETT & PLATT INC 0.2%
Value $233K Shares 4,581 Share Price $50.86 Est. Cost/Share $49.02 Unrealized @ Report Date +3.7%
— GENERAL ELECTRIC CO 0.2%
Value $230K Shares 20,571 Share Price $11.18 Est. Cost/Share $11.18 Unrealized @ Report Date —
— INVESCO EXCH TRD SLF IDX FD 0.2%
Value $228K Shares 10,694 Share Price $21.32 Est. Cost/Share $21.32 Unrealized @ Report Date —
AIVL WISDOMTREE TR 0.2%
Value $225K Shares 2,433 Share Price $92.48 Est. Cost/Share $89.22 Unrealized @ Report Date +3.7%
EW EDWARDS LIFESCIENCES CORP 0.2%
Value $224K Shares 961 Share Price $233.09 * Est. Cost/Share $78.09 Unrealized @ Report Date -0.4%
MAR MARRIOTT INTL INC NEW 0.2%
Value $224K Shares 1,479 Share Price $151.45 * Est. Cost/Share $128.46 Unrealized @ Report Date +13.2%
SBUX STARBUCKS CORP 0.2%
Value $223K Shares 2,532 Share Price $88.07 * Est. Cost/Share $74.48 Unrealized @ Report Date +3.3%
PSX PHILLIPS 66 0.2%
Value $216K Shares 1,935 Share Price $111.63 * Est. Cost/Share $87.36 Unrealized @ Report Date -0.4%
LHX L3HARRIS TECHNOLOGIES INC 0.2%
Value $214K Shares 1,084 Share Price $197.42 * Est. Cost/Share $177.58 Unrealized @ Report Date -1.1%
— INVESCO EXCH TRD SLF IDX FD 0.2%
Value $210K Shares 9,756 Share Price $21.53 Est. Cost/Share $21.53 Unrealized @ Report Date —
VIGI VANGUARD WHITEHALL FDS INC 0.2%
Value $207K Shares 2,871 Share Price $72.10 Est. Cost/Share $69.25 Unrealized @ Report Date +4.1%
BP BP PLC 0.2%
Value $206K Shares 5,461 Share Price $37.72 Est. Cost/Share $37.97 Unrealized @ Report Date -0.6%
MA MASTERCARD INC 0.2%
Value $204K Shares 684 Share Price $298.25 * Est. Cost/Share $272.58 Unrealized @ Report Date +5.9%
CVE CENOVUS ENERGY INC 0.1%
Value $106K Shares 10,456 Share Price $10.14 * Est. Cost/Share $8.04 Unrealized @ Report Date +12.4%
— ENCANA CORP 0.0%
Value $48,000 Shares 10,260 Share Price $4.68 Est. Cost/Share $4.68 Unrealized @ Report Date —
— LIBERTY MEDIA CORP 0.0%
Value $21,000 Shares 30,000 Share Price $0.70 Est. Cost/Share $0.70 Unrealized @ Report Date —