Key FInancial Inc Diversified Active

Location: West Chester, PA

CIK: 0001801720 · Show all filings

Period: Q4 2019 (Next →)

Filing Date: Feb 11, 2020

Total Value: $107M (100.0% shares, 0.0% debt)

Holdings (111)

DIS DISNEY WALT CO 20.0%
Value $21.3M Shares 147,259 Est. Cost $135.71 Unrealized 0.0%
AAPL APPLE INC 6.0%
Value $6.38M Shares 21,725 Est. Cost $62.02 Unrealized 0.0%
INCY INCYTE CORP 4.3%
Value $4.587M Shares 52,533 Est. Cost $85.43 Unrealized 0.0%
MSFT MICROSOFT CORP 3.2%
Value $3.359M Shares 21,303 Est. Cost $139.23 Unrealized 0.0%
XOM EXXON MOBIL CORP 2.9%
Value $3.141M Shares 45,017 Est. Cost $52.07 Unrealized 0.0%
EFG ISHARES TR 2.6%
Value $2.754M Shares 31,847 Est. Cost $86.48 Unrealized
JPM JPMORGAN CHASE & CO 2.5%
Value $2.615M Shares 18,757 Est. Cost $108.67 Unrealized 0.0%
STBA S & T BANCORP INC 2.3%
Value $2.4M Shares 59,569 Est. Cost $37.87 Unrealized 0.0%
DOL WISDOMTREE TR 2.0%
Value $2.135M Shares 43,574 Est. Cost $49.00 Unrealized
PFF ISHARES TR 1.9%
Value $2.078M Shares 55,270 Est. Cost $37.60 Unrealized
MRK MERCK & CO INC 1.8%
Value $1.918M Shares 21,090 Est. Cost $67.55 Unrealized 0.0%
AMZN AMAZON COM INC 1.7%
Value $1.761M Shares 953 Est. Cost $88.51 Unrealized 0.0%
JNJ JOHNSON & JOHNSON 1.6%
Value $1.737M Shares 11,905 Est. Cost $114.10 Unrealized 0.0%
PFE PFIZER INC 1.5%
Value $1.568M Shares 40,016 Est. Cost $26.71 Unrealized 0.0%
EFV ISHARES TR 1.4%
Value $1.536M Shares 30,763 Est. Cost $49.93 Unrealized
PG PROCTER & GAMBLE CO 1.3%
Value $1.386M Shares 11,100 Est. Cost $105.24 Unrealized 0.0%
FNDF SCHWAB STRATEGIC TR 1.3%
Value $1.338M Shares 46,264 Est. Cost $28.92 Unrealized
DES WISDOMTREE TR 1.3%
Value $1.336M Shares 46,594 Est. Cost $28.67 Unrealized
NEE NEXTERA ENERGY INC 1.1%
Value $1.176M Shares 4,858 Est. Cost $50.17 Unrealized 0.0%
IWF ISHARES TR 1.0%
Value $1.1M Shares 6,251 Est. Cost $175.97 Unrealized
VZ VERIZON COMMUNICATIONS INC 1.0%
Value $1.095M Shares 17,829 Est. Cost $42.79 Unrealized 0.0%
FISV FISERV INC 1.0%
Value $1.016M Shares 8,784 Est. Cost $110.41 Unrealized 0.0%
ICVT ISHARES TR 0.9%
Value $1M Shares 15,947 Est. Cost $62.71 Unrealized
CANADIAN PAC RY LTD 0.9%
Value $956K Shares 3,750 Est. Cost $254.93 Unrealized
IVV ISHARES TR 0.9%
Value $923K Shares 2,857 Est. Cost $323.07 Unrealized
T AT&T INC 0.9%
Value $919K Shares 23,520 Est. Cost $18.86 Unrealized 0.0%
VNQ VANGUARD INDEX FDS 0.9%
Value $912K Shares 9,828 Est. Cost $92.80 Unrealized
IWB ISHARES TR 0.8%
Value $884K Shares 4,953 Est. Cost $178.48 Unrealized
IWP ISHARES TR 0.8%
Value $840K Shares 5,503 Est. Cost $152.64 Unrealized
DLN WISDOMTREE TR 0.8%
Value $830K Shares 7,838 Est. Cost $105.89 Unrealized
IJT ISHARES TR 0.7%
Value $786K Shares 4,066 Est. Cost $193.31 Unrealized
VBK VANGUARD INDEX FDS 0.7%
Value $779K Shares 3,922 Est. Cost $198.62 Unrealized
VYM VANGUARD WHITEHALL FDS INC 0.7%
Value $750K Shares 8,004 Est. Cost $93.70 Unrealized
PAYX PAYCHEX INC 0.7%
Value $739K Shares 8,691 Est. Cost $70.68 Unrealized 0.0%
PEP PEPSICO INC 0.7%
Value $730K Shares 5,340 Est. Cost $112.78 Unrealized 0.0%
MCD MCDONALDS CORP 0.7%
Value $723K Shares 3,659 Est. Cost $171.93 Unrealized 0.0%
ABT ABBOTT LABS 0.7%
Value $718K Shares 8,264 Est. Cost $75.30 Unrealized 0.0%
IJK ISHARES TR 0.7%
Value $699K Shares 2,935 Est. Cost $238.16 Unrealized
IWD ISHARES TR 0.6%
Value $688K Shares 5,041 Est. Cost $136.48 Unrealized
BRK/A BERKSHIRE HATHAWAY INC DEL 0.6%
Value $679K Shares 2 Est. Cost $325723.70 Unrealized 0.0%
GIS GENERAL MLS INC 0.6%
Value $637K Shares 11,888 Est. Cost $42.80 Unrealized 0.0%
AVGO BROADCOM INC 0.6%
Value $603K Shares 1,908 Est. Cost $25.89 Unrealized 0.0%
HD HOME DEPOT INC 0.5%
Value $581K Shares 2,659 Est. Cost $194.99 Unrealized 0.0%
MUB ISHARES TR 0.5%
Value $576K Shares 5,054 Est. Cost $113.97 Unrealized
UNH UNITEDHEALTH GROUP INC 0.5%
Value $573K Shares 1,950 Est. Cost $236.60 Unrealized 0.0%
BRK/B BERKSHIRE HATHAWAY INC DEL 0.5%
Value $569K Shares 2,510 Est. Cost $217.17 Unrealized 0.0%
IWM ISHARES TR 0.5%
Value $564K Shares 3,402 Est. Cost $165.78 Unrealized
DON WISDOMTREE TR 0.5%
Value $561K Shares 14,748 Est. Cost $38.04 Unrealized
CRM SALESFORCE COM INC 0.5%
Value $533K Shares 3,277 Est. Cost $154.88 Unrealized 0.0%
ABBV ABBVIE INC 0.5%
Value $522K Shares 5,899 Est. Cost $64.63 Unrealized 0.0%
IJS ISHARES TR 0.5%
Value $509K Shares 3,164 Est. Cost $160.87 Unrealized
GOOGL ALPHABET INC 0.5%
Value $504K Shares 376 Est. Cost $64.02 Unrealized 0.0%
BND VANGUARD BD INDEX FD INC 0.5%
Value $486K Shares 5,795 Est. Cost $83.87 Unrealized
TJX TJX COS INC NEW 0.4%
Value $479K Shares 7,841 Est. Cost $54.60 Unrealized 0.0%
CMCSA COMCAST CORP NEW 0.4%
Value $473K Shares 10,508 Est. Cost $37.86 Unrealized 0.0%
MMM 3M CO 0.4%
Value $448K Shares 2,538 Est. Cost $111.76 Unrealized 0.0%
AMT AMERICAN TOWER CORP NEW 0.4%
Value $448K Shares 1,950 Est. Cost $183.82 Unrealized 0.0%
ED CONSOLIDATED EDISON INC 0.4%
Value $444K Shares 4,905 Est. Cost $71.77 Unrealized 0.0%
BMY BRISTOL MYERS SQUIBB CO 0.4%
Value $434K Shares 6,755 Est. Cost $45.19 Unrealized 0.0%
BAC BANK AMER CORP 0.4%
Value $421K Shares 11,958 Est. Cost $27.79 Unrealized 0.0%
CVX CHEVRON CORP NEW 0.4%
Value $414K Shares 3,434 Est. Cost $89.68 Unrealized 0.0%
GLW CORNING INC 0.4%
Value $410K Shares 14,100 Est. Cost $24.43 Unrealized 0.0%
IJR ISHARES TR 0.4%
Value $401K Shares 4,785 Est. Cost $83.80 Unrealized
AMGN AMGEN INC 0.4%
Value $398K Shares 1,652 Est. Cost $182.69 Unrealized 0.0%
KO COCA COLA CO 0.3%
Value $370K Shares 6,688 Est. Cost $44.51 Unrealized 0.0%
IEMG ISHARES INC 0.3%
Value $361K Shares 6,713 Est. Cost $53.78 Unrealized
ORCL ORACLE CORP 0.3%
Value $358K Shares 6,753 Est. Cost $50.44 Unrealized 0.0%
UNP UNION PACIFIC CORP 0.3%
Value $356K Shares 1,970 Est. Cost $149.35 Unrealized 0.0%
GOOG ALPHABET INC 0.3%
Value $356K Shares 266 Est. Cost $64.05 Unrealized 0.0%
VWO VANGUARD INTL EQUITY INDEX F 0.3%
Value $353K Shares 7,945 Est. Cost $44.43 Unrealized
VGT VANGUARD WORLD FDS 0.3%
Value $347K Shares 1,416 Est. Cost $245.06 Unrealized
DOW DOW INC 0.3%
Value $337K Shares 6,159 Est. Cost $36.70 Unrealized 0.0%
IJH ISHARES TR 0.3%
Value $334K Shares 1,622 Est. Cost $205.92 Unrealized
XLF SELECT SECTOR SPDR TR 0.3%
Value $332K Shares 10,788 Est. Cost $30.77 Unrealized
RSP INVESCO EXCHANGE TRADED FD T 0.3%
Value $330K Shares 2,854 Est. Cost $115.63 Unrealized
BABA ALIBABA GROUP HLDG LTD 0.3%
Value $325K Shares 1,533 Est. Cost $212.00 Unrealized
VTI VANGUARD INDEX FDS 0.3%
Value $319K Shares 1,949 Est. Cost $163.67 Unrealized
DHI D R HORTON INC 0.3%
Value $317K Shares 6,000 Est. Cost $50.08 Unrealized 0.0%
INVESCO EXCH TRD SLF IDX FD 0.3%
Value $312K Shares 14,698 Est. Cost $21.23 Unrealized
INTC INTEL CORP 0.3%
Value $307K Shares 5,132 Est. Cost $49.26 Unrealized 0.0%
IBM INTERNATIONAL BUSINESS MACHS 0.3%
Value $306K Shares 2,282 Est. Cost $99.90 Unrealized 0.0%
IWS ISHARES TR 0.3%
Value $294K Shares 3,101 Est. Cost $94.81 Unrealized
QQQ INVESCO QQQ TR 0.3%
Value $293K Shares 1,378 Est. Cost $212.63 Unrealized
CSCO CISCO SYS INC 0.3%
Value $288K Shares 6,006 Est. Cost $38.56 Unrealized 0.0%
UGI UGI CORP NEW 0.3%
Value $271K Shares 6,001 Est. Cost $45.81 Unrealized 0.0%
GILD GILEAD SCIENCES INC 0.2%
Value $262K Shares 4,034 Est. Cost $51.27 Unrealized 0.0%
EXC EXELON CORP 0.2%
Value $258K Shares 5,665 Est. Cost $26.02 Unrealized 0.0%
SDY SPDR SERIES TRUST 0.2%
Value $256K Shares 2,378 Est. Cost $107.65 Unrealized
HON HONEYWELL INTL INC 0.2%
Value $252K Shares 1,422 Est. Cost $143.91 Unrealized 0.0%
SCZ ISHARES TR 0.2%
Value $247K Shares 3,963 Est. Cost $62.33 Unrealized
QDF FLEXSHARES TR 0.2%
Value $246K Shares 5,071 Est. Cost $48.51 Unrealized
VIACOMCBS INC 0.2%
Value $240K Shares 5,730 Est. Cost $41.88 Unrealized
V VISA INC 0.2%
Value $238K Shares 1,267 Est. Cost $172.55 Unrealized 0.0%
VTV VANGUARD INDEX FDS 0.2%
Value $237K Shares 1,974 Est. Cost $120.06 Unrealized
TIP ISHARES TR 0.2%
Value $234K Shares 2,006 Est. Cost $116.65 Unrealized
LEG LEGGETT & PLATT INC 0.2%
Value $233K Shares 4,581 Est. Cost $49.02 Unrealized 0.0%
GENERAL ELECTRIC CO 0.2%
Value $230K Shares 20,571 Est. Cost $11.18 Unrealized
INVESCO EXCH TRD SLF IDX FD 0.2%
Value $228K Shares 10,694 Est. Cost $21.32 Unrealized
AIVL WISDOMTREE TR 0.2%
Value $225K Shares 2,433 Est. Cost $92.48 Unrealized
EW EDWARDS LIFESCIENCES CORP 0.2%
Value $224K Shares 961 Est. Cost $78.09 Unrealized 0.0%
MAR MARRIOTT INTL INC NEW 0.2%
Value $224K Shares 1,479 Est. Cost $128.46 Unrealized 0.0%
SBUX STARBUCKS CORP 0.2%
Value $223K Shares 2,532 Est. Cost $74.48 Unrealized 0.0%
PSX PHILLIPS 66 0.2%
Value $216K Shares 1,935 Est. Cost $87.36 Unrealized 0.0%
LHX L3HARRIS TECHNOLOGIES INC 0.2%
Value $214K Shares 1,084 Est. Cost $177.58 Unrealized 0.0%
INVESCO EXCH TRD SLF IDX FD 0.2%
Value $210K Shares 9,756 Est. Cost $21.53 Unrealized
VIGI VANGUARD WHITEHALL FDS INC 0.2%
Value $207K Shares 2,871 Est. Cost $72.10 Unrealized
BP BP PLC 0.2%
Value $206K Shares 5,461 Est. Cost $37.72 Unrealized
MA MASTERCARD INC 0.2%
Value $204K Shares 684 Est. Cost $272.58 Unrealized 0.0%
CVE CENOVUS ENERGY INC 0.1%
Value $106K Shares 10,456 Est. Cost $8.04 Unrealized 0.0%
ENCANA CORP 0.0%
Value $48,000 Shares 10,260 Est. Cost $4.68 Unrealized
LIBERTY MEDIA CORP 0.0%
Value $21,000 Shares 30,000 Est. Cost $0.70 Unrealized