Key FInancial Inc Diversified Active

Location: West Chester, PA

CIK: 0001801720 · Show all filings

Period: Q2 2020 (← Previous) (Next →)

Filing Date: Aug 7, 2020

Total Value: $87.22M (100.0% shares, 0.0% debt)

Holdings (98)

AAPL APPLE INC 8.8%
Value $7.676M Shares 21,216 Share Price $361.80 * Est. Cost/Share $62.16 Unrealized @ Report Date +42.3%
DIS DISNEY WALT CO 6.3%
Value $5.531M Shares 49,598 Share Price $111.52 * Est. Cost/Share $135.71 Unrealized @ Report Date -19.7%
INCY INCYTE CORP 6.2%
Value $5.384M Shares 52,533 Share Price $102.49 Est. Cost/Share $85.43 Unrealized @ Report Date +21.7%
MSFT MICROSOFT CORP 5.0%
Value $4.365M Shares 21,999 Share Price $198.42 * Est. Cost/Share $141.22 Unrealized @ Report Date +37.6%
JNJ JOHNSON & JOHNSON 4.0%
Value $3.506M Shares 25,217 Share Price $139.03 * Est. Cost/Share $119.60 Unrealized @ Report Date +0.6%
DOL WISDOMTREE TR 3.3%
Value $2.896M Shares 70,783 Share Price $40.91 Est. Cost/Share $44.90 Unrealized @ Report Date -9.1%
SLYV SPDR SER TR 3.3%
Value $2.894M Shares 59,692 Share Price $48.48 Est. Cost/Share $56.57 Unrealized @ Report Date -13.2%
AMZN AMAZON COM INC 2.9%
Value $2.565M Shares 957 Share Price $2680.25 * Est. Cost/Share $88.66 Unrealized @ Report Date +55.6%
DLN WISDOMTREE TR 2.3%
Value $2.032M Shares 22,169 Share Price $91.66 * Est. Cost/Share $47.93 Unrealized @ Report Date -3.1%
XOM EXXON MOBIL CORP 2.2%
Value $1.878M Shares 42,384 Share Price $44.31 * Est. Cost/Share $52.07 Unrealized @ Report Date -32.8%
MRK MERCK & CO. INC 2.1%
Value $1.792M Shares 23,543 Share Price $76.12 * Est. Cost/Share $67.11 Unrealized @ Report Date -7.6%
EFG ISHARES TR 2.0%
Value $1.78M Shares 21,394 Share Price $83.20 Est. Cost/Share $83.45 Unrealized @ Report Date -0.4%
PG PROCTER AND GAMBLE CO 1.9%
Value $1.622M Shares 13,782 Share Price $117.69 * Est. Cost/Share $104.84 Unrealized @ Report Date -0.5%
JPM JPMORGAN CHASE & CO 1.8%
Value $1.577M Shares 16,952 Share Price $93.03 * Est. Cost/Share $108.67 Unrealized @ Report Date -25.4%
DES WISDOMTREE TR 1.7%
Value $1.465M Shares 69,986 Share Price $20.93 Est. Cost/Share $23.96 Unrealized @ Report Date -11.6%
PFF ISHARES TR 1.6%
Value $1.426M Shares 41,328 Share Price $34.50 Est. Cost/Share $37.27 Unrealized @ Report Date -7.0%
STBA S & T BANCORP INC 1.6%
Value $1.398M Shares 60,791 Share Price $23.00 Est. Cost/Share $37.81 Unrealized @ Report Date -38.0%
NEE NEXTERA ENERGY INC 1.5%
Value $1.282M Shares 5,382 Share Price $238.20 * Est. Cost/Share $50.34 Unrealized @ Report Date +3.9%
HD HOME DEPOT INC 1.4%
Value $1.241M Shares 5,042 Share Price $246.13 * Est. Cost/Share $192.71 Unrealized @ Report Date +13.9%
ICVT ISHARES TR 1.3%
Value $1.109M Shares 15,849 Share Price $69.97 Est. Cost/Share $60.17 Unrealized @ Report Date +17.9%
IWF ISHARES TR 1.2%
Value $1.084M Shares 5,748 Share Price $188.59 * Est. Cost/Share $41.75 Unrealized @ Report Date +14.9%
PFE PFIZER INC 1.2%
Value $1.068M Shares 32,733 Share Price $32.63 * Est. Cost/Share $26.71 Unrealized @ Report Date -10.8%
SPYV SPDR SER TR 1.1%
Value $916K Shares 31,926 Share Price $28.69 Est. Cost/Share $29.85 Unrealized @ Report Date -2.9%
FISV FISERV INC 1.0%
Value $852K Shares 8,784 Share Price $96.99 Est. Cost/Share $110.41 Unrealized @ Report Date -11.6%
VZ VERIZON COMMUNICATIONS INC 0.9%
Value $782K Shares 14,294 Share Price $54.71 * Est. Cost/Share $42.70 Unrealized @ Report Date -6.4%
IWP ISHARES TR 0.9%
Value $766K Shares 4,928 Share Price $155.44 * Est. Cost/Share $73.31 Unrealized @ Report Date +7.8%
IWB ISHARES TR 0.8%
Value $732K Shares 4,325 Share Price $169.25 Est. Cost/Share $170.65 Unrealized @ Report Date +0.6%
GIS GENERAL MLS INC 0.8%
Value $725K Shares 11,940 Share Price $60.72 * Est. Cost/Share $42.80 Unrealized @ Report Date +19.2%
ABT ABBOTT LABS 0.8%
Value $724K Shares 8,139 Share Price $88.95 * Est. Cost/Share $75.30 Unrealized @ Report Date +10.1%
PEP PEPSICO INC 0.8%
Value $705K Shares 5,378 Share Price $131.09 * Est. Cost/Share $112.78 Unrealized @ Report Date -0.9%
IVV ISHARES TR 0.8%
Value $683K Shares 2,235 Share Price $305.59 Est. Cost/Share $309.49 Unrealized @ Report Date +0.1%
WTRG ESSENTIAL UTILS INC 0.7%
Value $649K Shares 15,569 Share Price $41.69 Est. Cost/Share $47.18 Unrealized @ Report Date -10.5%
PAYX PAYCHEX INC 0.7%
Value $646K Shares 8,761 Share Price $73.74 * Est. Cost/Share $70.68 Unrealized @ Report Date -8.4%
MCD MCDONALDS CORP 0.7%
Value $643K Shares 3,520 Share Price $182.67 * Est. Cost/Share $171.93 Unrealized @ Report Date -5.4%
IWM ISHARES TR 0.7%
Value $608K Shares 4,310 Share Price $141.07 Est. Cost/Share $156.15 Unrealized @ Report Date -8.3%
CRM SALESFORCE COM INC 0.7%
Value $601K Shares 3,277 Share Price $183.40 Est. Cost/Share $154.88 Unrealized @ Report Date +19.5%
AVGO BROADCOM INC 0.7%
Value $591K Shares 1,908 Share Price $309.75 * Est. Cost/Share $25.89 Unrealized @ Report Date +7.8%
T AT&T INC 0.7%
Value $584K Shares 19,514 Share Price $29.93 * Est. Cost/Share $18.86 Unrealized @ Report Date -17.5%
UNH UNITEDHEALTH GROUP INC 0.6%
Value $565K Shares 1,950 Share Price $289.74 * Est. Cost/Share $236.60 Unrealized @ Report Date +14.0%
ABBV ABBVIE INC 0.6%
Value $550K Shares 5,705 Share Price $96.41 * Est. Cost/Share $64.89 Unrealized @ Report Date +21.3%
BRK/A BERKSHIRE HATHAWAY INC DEL 0.6%
Value $530K Shares 2 Share Price $265000.00 Est. Cost/Share $325723.70 Unrealized @ Report Date -17.9%
GOOGL ALPHABET INC 0.6%
Value $525K Shares 376 Share Price $1396.28 * Est. Cost/Share $64.02 Unrealized @ Report Date +9.9%
IWD ISHARES TR 0.6%
Value $521K Shares 4,676 Share Price $111.42 Est. Cost/Share $131.80 Unrealized @ Report Date -14.6%
MCO MOODYS CORP 0.6%
Value $519K Shares 1,930 Share Price $268.91 * Est. Cost/Share $231.38 Unrealized @ Report Date +13.4%
VNQ VANGUARD INDEX FDS 0.6%
Value $510K Shares 6,576 Share Price $77.55 Est. Cost/Share $88.54 Unrealized @ Report Date -11.3%
IJT ISHARES TR 0.6%
Value $500K Shares 2,986 Share Price $167.45 * Est. Cost/Share $92.34 Unrealized @ Report Date -8.1%
AMT AMERICAN TOWER CORP NEW 0.6%
Value $495K Shares 1,950 Share Price $253.85 * Est. Cost/Share $183.82 Unrealized @ Report Date +20.2%
KMB KIMBERLY CLARK CORP 0.6%
Value $482K Shares 3,455 Share Price $139.51 * Est. Cost/Share $112.55 Unrealized @ Report Date +3.1%
BRK/B BERKSHIRE HATHAWAY INC DEL 0.5%
Value $474K Shares 2,673 Share Price $177.33 Est. Cost/Share $216.89 Unrealized @ Report Date -17.7%
— CANADIAN PAC RY LTD 0.5%
Value $470K Shares 1,875 Share Price $250.67 Est. Cost/Share $254.93 Unrealized @ Report Date —
MUB ISHARES TR 0.5%
Value $444K Shares 3,847 Share Price $115.41 Est. Cost/Share $113.75 Unrealized @ Report Date +1.5%
VBK VANGUARD INDEX FDS 0.5%
Value $444K Shares 2,261 Share Price $196.37 Est. Cost/Share $189.59 Unrealized @ Report Date +5.3%
MMM 3M CO 0.5%
Value $419K Shares 2,692 Share Price $155.65 * Est. Cost/Share $111.23 Unrealized @ Report Date -4.2%
DON WISDOMTREE TR 0.5%
Value $413K Shares 14,748 Share Price $28.00 Est. Cost/Share $36.98 Unrealized @ Report Date -23.4%
RWR SPDR SER TR 0.4%
Value $391K Shares 5,055 Share Price $77.35 Est. Cost/Share $94.63 Unrealized @ Report Date -17.5%
VGT VANGUARD WORLD FDS 0.4%
Value $388K Shares 1,416 Share Price $274.01 * Est. Cost/Share $28.62 Unrealized @ Report Date +21.7%
— INVESCO EXCH TRD SLF IDX FD 0.4%
Value $387K Shares 18,091 Share Price $21.39 Est. Cost/Share $21.25 Unrealized @ Report Date —
TJX TJX COS INC NEW 0.4%
Value $381K Shares 7,502 Share Price $50.79 * Est. Cost/Share $54.60 Unrealized @ Report Date -14.0%
GOOG ALPHABET INC 0.4%
Value $371K Shares 266 Share Price $1394.74 * Est. Cost/Share $64.05 Unrealized @ Report Date +9.5%
GLW CORNING INC 0.4%
Value $362K Shares 14,100 Share Price $25.67 * Est. Cost/Share $24.43 Unrealized @ Report Date -8.8%
BABA ALIBABA GROUP HLDG LTD 0.4%
Value $357K Shares 1,661 Share Price $214.93 Est. Cost/Share $189.24 Unrealized @ Report Date +14.0%
ED CONSOLIDATED EDISON INC 0.4%
Value $349K Shares 4,805 Share Price $72.63 * Est. Cost/Share $71.77 Unrealized @ Report Date -17.9%
IJK ISHARES TR 0.4%
Value $343K Shares 1,549 Share Price $221.43 * Est. Cost/Share $57.31 Unrealized @ Report Date -2.3%
QQQ INVESCO QQQ TR 0.4%
Value $341K Shares 1,403 Share Price $243.05 Est. Cost/Share $200.88 Unrealized @ Report Date +23.3%
DHI D R HORTON INC 0.4%
Value $328K Shares 6,000 Share Price $54.67 * Est. Cost/Share $50.08 Unrealized @ Report Date +4.8%
KO COCA COLA CO 0.4%
Value $326K Shares 7,351 Share Price $44.35 * Est. Cost/Share $43.99 Unrealized @ Report Date -14.0%
VYM VANGUARD WHITEHALL FDS 0.4%
Value $319K Shares 4,095 Share Price $77.90 Est. Cost/Share $90.67 Unrealized @ Report Date -13.1%
AMGN AMGEN INC 0.4%
Value $318K Shares 1,372 Share Price $231.78 * Est. Cost/Share $182.82 Unrealized @ Report Date +8.7%
INTC INTEL CORP 0.4%
Value $317K Shares 5,445 Share Price $58.22 * Est. Cost/Share $49.49 Unrealized @ Report Date +7.8%
CWB SPDR SER TR 0.4%
Value $315K Shares 5,276 Share Price $59.70 Est. Cost/Share $54.38 Unrealized @ Report Date +11.2%
ORCL ORACLE CORP 0.4%
Value $315K Shares 5,753 Share Price $54.75 * Est. Cost/Share $50.44 Unrealized @ Report Date +1.4%
CMCSA COMCAST CORP NEW 0.4%
Value $312K Shares 8,020 Share Price $38.90 * Est. Cost/Share $37.86 Unrealized @ Report Date -10.9%
CVX CHEVRON CORP NEW 0.3%
Value $303K Shares 3,457 Share Price $87.65 * Est. Cost/Share $89.46 Unrealized @ Report Date -21.7%
GILD GILEAD SCIENCES INC 0.3%
Value $301K Shares 4,034 Share Price $74.62 * Est. Cost/Share $51.27 Unrealized @ Report Date +21.2%
GWX SPDR INDEX SHS FDS 0.3%
Value $290K Shares 10,585 Share Price $27.40 Est. Cost/Share $28.03 Unrealized @ Report Date -2.4%
VOE VANGUARD INDEX FDS 0.3%
Value $288K Shares 3,050 Share Price $94.43 Est. Cost/Share $107.70 Unrealized @ Report Date -11.1%
UNP UNION PAC CORP 0.3%
Value $286K Shares 1,728 Share Price $165.51 * Est. Cost/Share $149.35 Unrealized @ Report Date +0.2%
VWO VANGUARD INTL EQUITY INDEX F 0.3%
Value $282K Shares 7,085 Share Price $39.80 Est. Cost/Share $42.37 Unrealized @ Report Date -6.5%
SPYG SPDR SER TR 0.3%
Value $282K Shares 6,380 Share Price $44.20 Est. Cost/Share $41.13 Unrealized @ Report Date +9.2%
VTI VANGUARD INDEX FDS 0.3%
Value $272K Shares 1,763 Share Price $154.28 Est. Cost/Share $155.61 Unrealized @ Report Date +0.6%
BAC BK OF AMERICA CORP 0.3%
Value $272K Shares 11,630 Share Price $23.39 * Est. Cost/Share $27.68 Unrealized @ Report Date -25.0%
IJH ISHARES TR 0.3%
Value $267K Shares 1,522 Share Price $175.43 * Est. Cost/Share $39.63 Unrealized @ Report Date -10.3%
CSCO CISCO SYS INC 0.3%
Value $266K Shares 5,759 Share Price $46.19 * Est. Cost/Share $38.34 Unrealized @ Report Date +2.6%
SYK STRYKER CORPORATION 0.3%
Value $254K Shares 1,430 Share Price $177.62 * Est. Cost/Share $183.31 Unrealized @ Report Date -7.1%
V VISA INC 0.3%
Value $251K Shares 1,310 Share Price $191.60 * Est. Cost/Share $172.65 Unrealized @ Report Date +7.6%
TIP ISHARES TR 0.3%
Value $243K Shares 1,975 Share Price $123.04 Est. Cost/Share $116.57 Unrealized @ Report Date +5.5%
CVS CVS HEALTH CORP 0.3%
Value $241K Shares 3,740 Share Price $64.44 * Est. Cost/Share $55.25 Unrealized @ Report Date -1.6%
IBM INTERNATIONAL BUSINESS MACHS 0.3%
Value $234K Shares 1,952 Share Price $119.88 * Est. Cost/Share $99.90 Unrealized @ Report Date -8.6%
EFV ISHARES TR 0.3%
Value $225K Shares 5,633 Share Price $39.94 Est. Cost/Share $49.02 Unrealized @ Report Date -18.5%
IJR ISHARES TR 0.3%
Value $224K Shares 3,318 Share Price $67.51 Est. Cost/Share $80.45 Unrealized @ Report Date -15.1%
IJS ISHARES TR 0.2%
Value $218K Shares 1,837 Share Price $118.67 * Est. Cost/Share $77.51 Unrealized @ Report Date -22.4%
EEM ISHARES TR 0.2%
Value $212K Shares 5,278 Share Price $40.17 Est. Cost/Share $41.03 Unrealized @ Report Date -2.5%
BP BP PLC 0.2%
Value $211K Shares 8,988 Share Price $23.48 Est. Cost/Share $32.49 Unrealized @ Report Date -28.2%
— INVESCO EXCH TRD SLF IDX FD 0.2%
Value $205K Shares 9,645 Share Price $21.25 Est. Cost/Share $21.32 Unrealized @ Report Date —
HON HONEYWELL INTL INC 0.2%
Value $204K Shares 1,422 Share Price $143.46 * Est. Cost/Share $143.91 Unrealized @ Report Date -15.4%
MA MASTERCARD INCORPORATED 0.2%
Value $200K Shares 684 Share Price $292.40 Est. Cost/Share $272.58 Unrealized @ Report Date +5.2%
VTV VANGUARD INDEX FDS 0.2%
Value $200K Shares 2,033 Share Price $98.38 Est. Cost/Share $115.10 Unrealized @ Report Date -13.5%
— GENERAL ELECTRIC CO 0.2%
Value $131K Shares 19,252 Share Price $6.80 Est. Cost/Share $11.14 Unrealized @ Report Date —