Key FInancial Inc Diversified Active

Location: West Chester, PA

CIK: 0001801720 · Show all filings

Period: Q3 2020 (← Previous) (Next →)

Filing Date: Nov 2, 2020

Total Value: $97.5M (100.0% shares, 0.0% debt)

Holdings (112)

AAPL APPLE INC 9.6%
Value $9.35M Shares 80,736 Share Price $115.81 * Est. Cost/Share $94.46 Unrealized @ Report Date +19.1%
DIS DISNEY WALT CO 6.3%
Value $6.129M Shares 49,398 Share Price $124.07 * Est. Cost/Share $135.71 Unrealized @ Report Date -10.7%
INCY INCYTE CORP 4.8%
Value $4.714M Shares 52,533 Share Price $89.73 Est. Cost/Share $85.43 Unrealized @ Report Date +5.0%
MSFT MICROSOFT CORP 4.8%
Value $4.642M Shares 22,070 Share Price $210.33 * Est. Cost/Share $141.22 Unrealized @ Report Date +42.5%
DOL WISDOMTREE TR 3.3%
Value $3.18M Shares 76,950 Share Price $41.33 Est. Cost/Share $44.70 Unrealized @ Report Date -7.6%
SLYV SPDR SER TR 3.2%
Value $3.116M Shares 62,202 Share Price $50.09 Est. Cost/Share $56.36 Unrealized @ Report Date -11.1%
JNJ JOHNSON & JOHNSON 3.2%
Value $3.111M Shares 20,899 Share Price $148.86 * Est. Cost/Share $119.60 Unrealized @ Report Date +7.3%
AMZN AMAZON COM INC 3.1%
Value $3.013M Shares 957 Share Price $3148.38 * Est. Cost/Share $88.66 Unrealized @ Report Date +77.6%
DLN WISDOMTREE TR 2.4%
Value $2.374M Shares 24,462 Share Price $97.05 * Est. Cost/Share $47.99 Unrealized @ Report Date +1.1%
MRK MERCK & CO. INC 2.0%
Value $1.938M Shares 23,368 Share Price $82.93 * Est. Cost/Share $67.11 Unrealized @ Report Date -0.2%
PG PROCTER AND GAMBLE CO 2.0%
Value $1.906M Shares 13,713 Share Price $138.99 * Est. Cost/Share $104.84 Unrealized @ Report Date +16.3%
EFG ISHARES TR 1.9%
Value $1.816M Shares 20,209 Share Price $89.86 Est. Cost/Share $83.45 Unrealized @ Report Date +7.7%
DES WISDOMTREE TR 1.7%
Value $1.669M Shares 79,183 Share Price $21.08 Est. Cost/Share $23.71 Unrealized @ Report Date -11.1%
JPM JPMORGAN CHASE & CO 1.7%
Value $1.632M Shares 16,954 Share Price $96.26 * Est. Cost/Share $108.67 Unrealized @ Report Date -22.9%
PFF ISHARES TR 1.5%
Value $1.497M Shares 41,057 Share Price $36.46 Est. Cost/Share $37.27 Unrealized @ Report Date -2.2%
NEE NEXTERA ENERGY INC 1.5%
Value $1.494M Shares 5,382 Share Price $277.59 * Est. Cost/Share $50.34 Unrealized @ Report Date +20.7%
XOM EXXON MOBIL CORP 1.5%
Value $1.445M Shares 42,083 Share Price $34.34 * Est. Cost/Share $52.07 Unrealized @ Report Date -47.4%
HD HOME DEPOT INC 1.4%
Value $1.4M Shares 5,042 Share Price $277.67 * Est. Cost/Share $192.71 Unrealized @ Report Date +26.9%
PFE PFIZER INC 1.4%
Value $1.365M Shares 37,199 Share Price $36.69 * Est. Cost/Share $26.76 Unrealized @ Report Date +0.9%
ICVT ISHARES TR 1.3%
Value $1.258M Shares 15,574 Share Price $80.78 Est. Cost/Share $60.17 Unrealized @ Report Date +34.2%
IWF ISHARES TR 1.3%
Value $1.247M Shares 5,748 Share Price $216.95 * Est. Cost/Share $41.75 Unrealized @ Report Date +29.9%
IVV ISHARES TR 1.3%
Value $1.241M Shares 3,692 Share Price $336.13 Est. Cost/Share $318.69 Unrealized @ Report Date +5.5%
STBA S & T BANCORP INC 1.1%
Value $1.12M Shares 63,332 Share Price $17.68 Est. Cost/Share $37.13 Unrealized @ Report Date -52.4%
SPYV SPDR SER TR 1.0%
Value $997K Shares 33,003 Share Price $30.21 Est. Cost/Share $29.86 Unrealized @ Report Date +1.1%
FISV FISERV INC 0.9%
Value $918K Shares 8,906 Share Price $103.08 Est. Cost/Share $110.26 Unrealized @ Report Date -6.5%
ABT ABBOTT LABS 0.9%
Value $886K Shares 8,139 Share Price $108.86 * Est. Cost/Share $75.30 Unrealized @ Report Date +31.6%
VZ VERIZON COMMUNICATIONS INC 0.9%
Value $857K Shares 14,399 Share Price $59.52 * Est. Cost/Share $42.70 Unrealized @ Report Date +2.2%
CRM SALESFORCE COM INC 0.8%
Value $824K Shares 3,277 Share Price $251.45 Est. Cost/Share $154.88 Unrealized @ Report Date +60.3%
IWB ISHARES TR 0.8%
Value $775K Shares 4,139 Share Price $187.24 Est. Cost/Share $170.65 Unrealized @ Report Date +9.7%
MCD MCDONALDS CORP 0.8%
Value $773K Shares 3,520 Share Price $219.60 * Est. Cost/Share $171.93 Unrealized @ Report Date +13.2%
PEP PEPSICO INC 0.8%
Value $745K Shares 5,378 Share Price $138.53 * Est. Cost/Share $112.78 Unrealized @ Report Date +4.6%
IWP ISHARES TR 0.8%
Value $736K Shares 4,256 Share Price $172.93 * Est. Cost/Share $73.31 Unrealized @ Report Date +17.9%
GIS GENERAL MLS INC 0.8%
Value $736K Shares 11,940 Share Price $61.64 * Est. Cost/Share $42.80 Unrealized @ Report Date +20.2%
PAYX PAYCHEX INC 0.7%
Value $699K Shares 8,761 Share Price $79.79 * Est. Cost/Share $70.68 Unrealized @ Report Date -2.7%
AVGO BROADCOM INC 0.7%
Value $695K Shares 1,908 Share Price $364.26 * Est. Cost/Share $25.89 Unrealized @ Report Date +25.5%
BRK/A BERKSHIRE HATHAWAY INC DEL 0.7%
Value $640K Shares 2 Share Price $320000.00 Est. Cost/Share $325723.70 Unrealized @ Report Date -1.8%
IWM ISHARES TR 0.6%
Value $628K Shares 4,194 Share Price $149.74 Est. Cost/Share $156.15 Unrealized @ Report Date -4.1%
UNH UNITEDHEALTH GROUP INC 0.6%
Value $608K Shares 1,950 Share Price $311.79 * Est. Cost/Share $236.60 Unrealized @ Report Date +21.0%
WTRG ESSENTIAL UTILS INC 0.6%
Value $576K Shares 14,319 Share Price $40.23 Est. Cost/Share $47.18 Unrealized @ Report Date -14.7%
— CANADIAN PAC RY LTD 0.6%
Value $571K Shares 1,875 Share Price $304.53 Est. Cost/Share $254.93 Unrealized @ Report Date —
BRK/B BERKSHIRE HATHAWAY INC DEL 0.6%
Value $569K Shares 2,673 Share Price $212.87 Est. Cost/Share $216.89 Unrealized @ Report Date -1.8%
IWD ISHARES TR 0.6%
Value $563K Shares 4,768 Share Price $118.08 Est. Cost/Share $131.55 Unrealized @ Report Date -10.2%
MCO MOODYS CORP 0.6%
Value $559K Shares 1,930 Share Price $289.64 * Est. Cost/Share $231.38 Unrealized @ Report Date +19.9%
GOOGL ALPHABET INC 0.6%
Value $558K Shares 381 Share Price $1464.57 * Est. Cost/Share $64.17 Unrealized @ Report Date +13.3%
VNQ VANGUARD INDEX FDS 0.5%
Value $535K Shares 6,781 Share Price $78.90 Est. Cost/Share $88.29 Unrealized @ Report Date -10.6%
IJT ISHARES TR 0.5%
Value $521K Shares 2,954 Share Price $176.37 * Est. Cost/Share $92.34 Unrealized @ Report Date -4.5%
KMB KIMBERLY CLARK CORP 0.5%
Value $510K Shares 3,455 Share Price $147.61 * Est. Cost/Share $112.55 Unrealized @ Report Date +8.4%
ABBV ABBVIE INC 0.5%
Value $508K Shares 5,805 Share Price $87.51 * Est. Cost/Share $65.09 Unrealized @ Report Date +9.2%
MUB ISHARES TR 0.5%
Value $506K Shares 4,361 Share Price $116.03 Est. Cost/Share $114.03 Unrealized @ Report Date +1.7%
BABA ALIBABA GROUP HLDG LTD 0.5%
Value $497K Shares 1,691 Share Price $293.91 Est. Cost/Share $190.55 Unrealized @ Report Date +54.3%
T AT&T INC 0.5%
Value $490K Shares 17,184 Share Price $28.51 * Est. Cost/Share $18.86 Unrealized @ Report Date -20.4%
VBK VANGUARD INDEX FDS 0.5%
Value $486K Shares 2,261 Share Price $214.95 Est. Cost/Share $189.59 Unrealized @ Report Date +13.4%
AMT AMERICAN TOWER CORP NEW 0.5%
Value $471K Shares 1,950 Share Price $241.54 * Est. Cost/Share $183.82 Unrealized @ Report Date +12.9%
GLW CORNING INC 0.5%
Value $460K Shares 14,200 Share Price $32.39 * Est. Cost/Share $24.43 Unrealized @ Report Date +14.9%
VGT VANGUARD WORLD FDS 0.5%
Value $441K Shares 1,416 Share Price $311.44 * Est. Cost/Share $28.62 Unrealized @ Report Date +36.0%
BND VANGUARD BD INDEX FDS 0.4%
Value $425K Shares 4,823 Share Price $88.12 Est. Cost/Share $88.66 Unrealized @ Report Date -0.5%
TJX TJX COS INC NEW 0.4%
Value $418K Shares 7,512 Share Price $55.64 * Est. Cost/Share $54.60 Unrealized @ Report Date -5.4%
MMM 3M CO 0.4%
Value $411K Shares 2,568 Share Price $160.05 * Est. Cost/Share $111.23 Unrealized @ Report Date -0.7%
— INVESCO EXCH TRD SLF IDX FD 0.4%
Value $405K Shares 19,017 Share Price $21.30 Est. Cost/Share $21.26 Unrealized @ Report Date —
DON WISDOMTREE TR 0.4%
Value $399K Shares 13,799 Share Price $28.92 Est. Cost/Share $36.98 Unrealized @ Report Date -21.8%
RWR SPDR SER TR 0.4%
Value $394K Shares 5,055 Share Price $77.94 Est. Cost/Share $94.63 Unrealized @ Report Date -17.6%
GOOG ALPHABET INC 0.4%
Value $391K Shares 266 Share Price $1469.92 * Est. Cost/Share $64.05 Unrealized @ Report Date +13.9%
DHI D R HORTON INC 0.4%
Value $384K Shares 5,080 Share Price $75.59 * Est. Cost/Share $50.08 Unrealized @ Report Date +43.3%
CMCSA COMCAST CORP NEW 0.4%
Value $371K Shares 8,020 Share Price $46.26 * Est. Cost/Share $37.86 Unrealized @ Report Date +5.7%
VOE VANGUARD INDEX FDS 0.4%
Value $368K Shares 3,631 Share Price $101.35 Est. Cost/Share $106.67 Unrealized @ Report Date -5.0%
CWB SPDR SER TR 0.4%
Value $363K Shares 5,264 Share Price $68.96 Est. Cost/Share $54.38 Unrealized @ Report Date +26.7%
IJK ISHARES TR 0.4%
Value $357K Shares 1,494 Share Price $238.96 * Est. Cost/Share $57.31 Unrealized @ Report Date +4.3%
ED CONSOLIDATED EDISON INC 0.4%
Value $354K Shares 4,546 Share Price $77.87 * Est. Cost/Share $71.77 Unrealized @ Report Date -10.2%
AMGN AMGEN INC 0.4%
Value $349K Shares 1,372 Share Price $254.37 * Est. Cost/Share $182.82 Unrealized @ Report Date +18.0%
ORCL ORACLE CORP 0.4%
Value $343K Shares 5,753 Share Price $59.62 * Est. Cost/Share $50.44 Unrealized @ Report Date +10.0%
SPYG SPDR SER TR 0.3%
Value $341K Shares 6,805 Share Price $50.11 Est. Cost/Share $41.62 Unrealized @ Report Date +20.4%
UNP UNION PAC CORP 0.3%
Value $340K Shares 1,728 Share Price $196.76 * Est. Cost/Share $149.35 Unrealized @ Report Date +17.3%
KO COCA COLA CO 0.3%
Value $332K Shares 6,725 Share Price $49.37 * Est. Cost/Share $43.99 Unrealized @ Report Date -4.2%
VYM VANGUARD WHITEHALL FDS 0.3%
Value $331K Shares 4,095 Share Price $80.83 Est. Cost/Share $90.67 Unrealized @ Report Date -10.7%
QQQ INVESCO QQQ TR 0.3%
Value $329K Shares 1,184 Share Price $277.87 Est. Cost/Share $200.88 Unrealized @ Report Date +38.3%
TIP ISHARES TR 0.3%
Value $328K Shares 2,591 Share Price $126.59 Est. Cost/Share $118.72 Unrealized @ Report Date +6.6%
GWX SPDR INDEX SHS FDS 0.3%
Value $321K Shares 10,585 Share Price $30.33 Est. Cost/Share $28.03 Unrealized @ Report Date +8.3%
VWO VANGUARD INTL EQUITY INDEX F 0.3%
Value $301K Shares 6,954 Share Price $43.28 Est. Cost/Share $42.37 Unrealized @ Report Date +2.1%
BMY BRISTOL-MYERS SQUIBB CO 0.3%
Value $301K Shares 4,991 Share Price $60.31 * Est. Cost/Share $48.59 Unrealized @ Report Date +0.2%
SYK STRYKER CORPORATION 0.3%
Value $298K Shares 1,430 Share Price $208.39 * Est. Cost/Share $183.31 Unrealized @ Report Date +7.7%
INTC INTEL CORP 0.3%
Value $289K Shares 5,574 Share Price $51.85 * Est. Cost/Share $49.42 Unrealized @ Report Date -6.0%
IVW ISHARES TR 0.3%
Value $282K Shares 1,222 Share Price $230.77 * Est. Cost/Share $56.60 Unrealized @ Report Date +2.1%
BAC BK OF AMERICA CORP 0.3%
Value $276K Shares 11,458 Share Price $24.09 * Est. Cost/Share $27.68 Unrealized @ Report Date -23.4%
VTI VANGUARD INDEX FDS 0.3%
Value $272K Shares 1,599 Share Price $170.11 Est. Cost/Share $155.61 Unrealized @ Report Date +9.4%
— INVESCO EXCH TRD SLF IDX FD 0.3%
Value $267K Shares 10,330 Share Price $25.85 Est. Cost/Share $25.85 Unrealized @ Report Date —
BSMO INVESCO EXCH TRD SLF IDX FD 0.3%
Value $266K Shares 10,402 Share Price $25.57 Est. Cost/Share $25.57 Unrealized @ Report Date —
— INVESCO EXCH TRD SLF IDX FD 0.3%
Value $266K Shares 10,467 Share Price $25.41 Est. Cost/Share $25.41 Unrealized @ Report Date —
— INVESCO EXCH TRD SLF IDX FD 0.3%
Value $266K Shares 10,395 Share Price $25.59 Est. Cost/Share $25.59 Unrealized @ Report Date —
V VISA INC 0.3%
Value $262K Shares 1,310 Share Price $200.00 * Est. Cost/Share $172.65 Unrealized @ Report Date +11.5%
IBM INTERNATIONAL BUSINESS MACHS 0.3%
Value $256K Shares 2,105 Share Price $121.62 * Est. Cost/Share $99.46 Unrealized @ Report Date -6.3%
GILD GILEAD SCIENCES INC 0.3%
Value $255K Shares 4,034 Share Price $63.21 * Est. Cost/Share $51.27 Unrealized @ Report Date +0.6%
CVX CHEVRON CORP NEW 0.3%
Value $249K Shares 3,457 Share Price $72.03 * Est. Cost/Share $89.46 Unrealized @ Report Date -35.9%
— INVESCO EXCH TRD SLF IDX FD 0.2%
Value $240K Shares 9,467 Share Price $25.35 Est. Cost/Share $25.35 Unrealized @ Report Date —
SPY SPDR S&P 500 ETF TR 0.2%
Value $238K Shares 711 Share Price $334.74 Est. Cost/Share $331.41 Unrealized @ Report Date +1.0%
TOL TOLL BROTHERS INC 0.2%
Value $234K Shares 4,800 Share Price $48.75 Est. Cost/Share $40.45 Unrealized @ Report Date +20.3%
EEM ISHARES TR 0.2%
Value $233K Shares 5,278 Share Price $44.15 Est. Cost/Share $41.03 Unrealized @ Report Date +7.5%
IJS ISHARES TR 0.2%
Value $232K Shares 1,892 Share Price $122.62 * Est. Cost/Share $77.09 Unrealized @ Report Date -20.6%
MA MASTERCARD INCORPORATED 0.2%
Value $231K Shares 684 Share Price $337.72 * Est. Cost/Share $272.58 Unrealized @ Report Date +20.5%
IJR ISHARES TR 0.2%
Value $230K Shares 3,268 Share Price $70.38 Est. Cost/Share $80.45 Unrealized @ Report Date -12.7%
EW EDWARDS LIFESCIENCES CORP 0.2%
Value $230K Shares 2,883 Share Price $79.78 Est. Cost/Share $78.03 Unrealized @ Report Date +2.3%
EFV ISHARES TR 0.2%
Value $227K Shares 5,633 Share Price $40.30 Est. Cost/Share $49.02 Unrealized @ Report Date -17.7%
CVS CVS HEALTH CORP 0.2%
Value $222K Shares 3,808 Share Price $58.30 * Est. Cost/Share $55.20 Unrealized @ Report Date -10.8%
SBUX STARBUCKS CORP 0.2%
Value $218K Shares 2,532 Share Price $86.10 * Est. Cost/Share $70.79 Unrealized @ Report Date +7.9%
CSCO CISCO SYS INC 0.2%
Value $217K Shares 5,507 Share Price $39.40 * Est. Cost/Share $38.34 Unrealized @ Report Date -12.6%
VFC V F CORP 0.2%
Value $213K Shares 3,039 Share Price $70.09 Est. Cost/Share $64.59 Unrealized @ Report Date +8.8%
VTV VANGUARD INDEX FDS 0.2%
Value $212K Shares 2,033 Share Price $104.28 Est. Cost/Share $115.10 Unrealized @ Report Date -9.2%
ONEQ FIDELITY COMWLTH TR 0.2%
Value $212K Shares 488 Share Price $434.43 * Est. Cost/Share $42.56 Unrealized @ Report Date +2.0%
VUG VANGUARD INDEX FDS 0.2%
Value $207K Shares 911 Share Price $227.22 * Est. Cost/Share $36.92 Unrealized @ Report Date +2.8%
— INVESCO EXCH TRD SLF IDX FD 0.2%
Value $205K Shares 9,645 Share Price $21.25 Est. Cost/Share $21.32 Unrealized @ Report Date —
NSC NORFOLK SOUTHN CORP 0.2%
Value $204K Shares 952 Share Price $214.29 * Est. Cost/Share $179.92 Unrealized @ Report Date +6.7%
SDY SPDR SER TR 0.2%
Value $204K Shares 2,208 Share Price $92.39 Est. Cost/Share $94.31 Unrealized @ Report Date -2.0%
— GENERAL ELECTRIC CO 0.1%
Value $135K Shares 21,651 Share Price $6.24 Est. Cost/Share $10.60 Unrealized @ Report Date —