Location: Cedarburg, WI
CIK: 0001008895 · Show all filings
Period: Q4 2020 (← Previous) (Next →)
Filing Date: Feb 1, 2021
Total Value: $443M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| AAPL | APPLE INC | 214,251 | $28.27M | 6.4% | $87.02 | +34.5% | COM | 037833100 |
| SNDR | SCHNEIDER NATIONAL INC | 1,316,154 | $27.64M | 6.2% | $25.82 | -13.4% | CL B | 80689H102 |
| MSFT | MICROSOFT CORP | 108,612 | $25.19M | 5.7% | $34.39 | +499.2% | COM | 594918104 |
| AGG | ISHARES TR | 131,041 | $15.37M | 3.5% | $117.87 | — | CORE US AGGBD ET | 464287226 |
| GVI | ISHARES TR | 130,582 | $15.3M | 3.5% | $117.62 | — | INTRM GOV CR ETF | 464288612 |
| AMZN | AMAZON COM INC | 4,212 | $13.51M | 3.0% | $51.79 | +208.1% | COM | 023135106 |
| ABT | ABBOTT LABS | 91,803 | $11.35M | 2.6% | $60.16 | +65.0% | COM | 002824100 |
| NEE | NEXTERA ENERGY INC | 135,175 | $10.93M | 2.5% | $60.47 | +8.5% | COM | 65339F101 |
| GOOG | ALPHABET INC | 5,659 | $10.39M | 2.3% | $75.85 | +10.4% | CAP STK CL C | 02079K107 |
| V | VISA INC | 49,119 | $9.492M | 2.1% | $192.36 | +2.5% | COM CL A | 92826C839 |
| UNH | UNITEDHEALTH GROUP INC | 27,210 | $9.077M | 2.0% | $281.21 | +9.6% | COM | 91324P102 |
| DIS | DISNEY WALT CO | 53,967 | $9.076M | 2.0% | $99.62 | +40.8% | COM | 254687106 |
| PG | PROCTER AND GAMBLE CO | 70,539 | $9.044M | 2.0% | $68.67 | +79.4% | COM | 742718109 |
| PEP | PEPSICO INC | 63,103 | $8.618M | 1.9% | $72.27 | +67.7% | COM | 713448108 |
| MCD | MCDONALDS CORP | 39,679 | $8.247M | 1.9% | $100.42 | +92.4% | COM | 580135101 |
| — | BLACKROCK INC | 11,327 | $7.943M | 1.8% | $614.54 | — | COM | 09247X101 |
| JNJ | JOHNSON & JOHNSON | 46,683 | $7.615M | 1.7% | $70.26 | +81.5% | COM | 478160104 |
| HON | HONEYWELL INTL INC | 38,650 | $7.551M | 1.7% | $77.43 | +111.4% | COM | 438516106 |
| LLY | LILLY ELI & CO | 33,978 | $7.066M | 1.6% | $113.87 | +24.1% | COM | 532457108 |
| UNP | UNION PAC CORP | 35,197 | $6.95M | 1.6% | $89.95 | +98.0% | COM | 907818108 |
| VZ | VERIZON COMMUNICATIONS INC | 116,809 | $6.395M | 1.4% | $42.59 | +3.3% | COM | 92343V104 |
| NKE | NIKE INC | 45,928 | $6.135M | 1.4% | $57.06 | +115.9% | CL B | 654106103 |
| HD | HOME DEPOT INC | 19,980 | $5.411M | 1.2% | $129.04 | +87.9% | COM | 437076102 |
| CMCSA | COMCAST CORP NEW | 102,683 | $5.09M | 1.1% | $37.77 | +10.3% | CL A | 20030N101 |
| PNC | PNC FINL SVCS GROUP INC | 35,412 | $5.082M | 1.1% | $54.36 | +95.9% | COM | 693475105 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL | 22,198 | $5.058M | 1.1% | $146.09 | +50.7% | CL B NEW | 084670702 |
| MDLZ | MONDELEZ INTL INC | 86,295 | $4.784M | 1.1% | $36.70 | +36.6% | CL A | 609207105 |
| JPM | JPMORGAN CHASE & CO | 36,019 | $4.635M | 1.0% | $85.44 | +14.9% | COM | 46625H100 |
| ADP | AUTOMATIC DATA PROCESSING IN | 27,165 | $4.485M | 1.0% | $66.76 | +120.9% | COM | 053015103 |
| ADI | ANALOG DEVICES INC | 30,093 | $4.434M | 1.0% | $58.73 | +106.4% | COM | 032654105 |
| QQQ | INVESCO QQQ TR | 13,552 | $4.263M | 1.0% | $304.70 | — | UNIT SER 1 | 46090E103 |
| ITW | ILLINOIS TOOL WKS INC | 20,950 | $4.069M | 0.9% | $62.95 | +187.5% | COM | 452308109 |
| MRK | MERCK & CO. INC | 51,935 | $4.003M | 0.9% | $65.93 | -1.6% | COM | 58933Y105 |
| ABBV | ABBVIE INC | 38,038 | $3.898M | 0.9% | $76.31 | +3.4% | COM | 00287Y109 |
| ICE | INTERCONTINENTAL EXCHANGE IN | 34,080 | $3.761M | 0.8% | $92.11 | +5.4% | COM | 45866F104 |
| JPST | J P MORGAN EXCHANGE-TRADED F | 72,612 | $3.689M | 0.8% | $50.81 | — | ULTRA SHRT INC | 46641Q837 |
| AMT | AMERICAN TOWER CORP NEW | 16,001 | $3.638M | 0.8% | $216.09 | -7.6% | COM | 03027X100 |
| IVV | ISHARES TR | 9,735 | $3.617M | 0.8% | $209.25 | — | CORE S&P500 ETF | 464287200 |
| WMT | WALMART INC | 25,722 | $3.614M | 0.8% | $38.42 | +17.8% | COM | 931142103 |
| INTC | INTEL CORP | 63,106 | $3.503M | 0.8% | $28.00 | +57.2% | COM | 458140100 |
| BDX | BECTON DICKINSON & CO | 13,196 | $3.455M | 0.8% | $203.55 | +5.4% | COM | 075887109 |
| CLX | CLOROX CO DEL | 16,331 | $3.421M | 0.8% | $86.94 | +102.9% | COM | 189054109 |
| CRM | SALESFORCE COM INC | 13,890 | $3.133M | 0.7% | $217.22 | +10.6% | COM | 79466L302 |
| SYK | STRYKER CORPORATION | 13,558 | $2.997M | 0.7% | $182.97 | +17.3% | COM | 863667101 |
| ALL | ALLSTATE CORP | 27,777 | $2.977M | 0.7% | $52.31 | +65.7% | COM | 020002101 |
| MA | MASTERCARD INCORPORATED | 9,164 | $2.898M | 0.7% | $315.67 | +2.4% | CL A | 57636Q104 |
| MUB | ISHARES TR | 22,252 | $2.617M | 0.6% | $115.90 | — | NATIONAL MUN ETF | 464288414 |
| DLR | DIGITAL RLTY TR INC | 17,266 | $2.485M | 0.6% | $123.78 | -3.5% | COM | 253868103 |
| PYPL | PAYPAL HLDGS INC | 9,461 | $2.217M | 0.5% | $190.43 | +8.6% | COM | 70450Y103 |
| D | DOMINION ENERGY INC | 29,291 | $2.135M | 0.5% | $62.04 | +2.2% | COM | 25746U109 |
| TMO | THERMO FISHER SCIENTIFIC INC | 3,971 | $2.024M | 0.5% | $241.45 | +91.6% | COM | 883556102 |
| CSCO | CISCO SYS INC | 42,107 | $1.877M | 0.4% | $37.06 | -4.8% | COM | 17275R102 |
| CCI | CROWN CASTLE INTL CORP NEW | 10,847 | $1.728M | 0.4% | $129.02 | -0.9% | COM | 22822V101 |
| BMY | BRISTOL-MYERS SQUIBB CO | 28,090 | $1.726M | 0.4% | $36.60 | +36.7% | COM | 110122108 |
| DUK | DUKE ENERGY CORP NEW | 18,363 | $1.726M | 0.4% | $66.72 | +13.4% | COM NEW | 26441C204 |
| USMV | ISHARES TR | 25,418 | $1.678M | 0.4% | $63.60 | — | MSCI USA MIN VOL | 46429B697 |
| FLTB | FIDELITY MERRIMACK STR TR | 30,692 | $1.62M | 0.4% | $52.68 | — | LTD TRM BD ETF | 316188200 |
| IUSB | ISHARES TR | 28,526 | $1.548M | 0.3% | $54.34 | — | CORE TOTAL USD | 46434V613 |
| ADBE | ADOBE SYSTEMS INCORPORATED | 3,309 | $1.518M | 0.3% | $465.76 | +3.7% | COM | 00724F101 |
| LMT | LOCKHEED MARTIN CORP | 4,402 | $1.417M | 0.3% | $112.06 | +184.6% | COM | 539830109 |
| EL | LAUDER ESTEE COS INC | 5,967 | $1.412M | 0.3% | $137.78 | +62.3% | CL A | 518439104 |
| YUM | YUM BRANDS INC | 13,456 | $1.366M | 0.3% | $71.61 | +29.5% | COM | 988498101 |
| ISTB | ISHARES TR | 26,099 | $1.348M | 0.3% | $51.49 | — | CORE 1 5 YR USD | 46432F859 |
| META | FACEBOOK INC | 5,186 | $1.34M | 0.3% | $256.28 | +6.2% | CL A | 30303M102 |
| VIG | VANGUARD SPECIALIZED FUNDS | 9,400 | $1.288M | 0.3% | $127.74 | — | DIV APP ETF | 921908844 |
| VRTX | VERTEX PHARMACEUTICALS INC | 5,604 | $1.284M | 0.3% | $259.67 | -11.6% | COM | 92532F100 |
| SBUX | STARBUCKS CORP | 12,479 | $1.208M | 0.3% | $47.39 | +79.7% | COM | 855244109 |
| — | WALGREENS BOOTS ALLIANCE INC | 23,869 | $1.199M | 0.3% | $59.26 | — | COM | 931427108 |
| WEC | WEC ENERGY GROUP INC | 13,415 | $1.193M | 0.3% | $78.69 | +4.3% | COM | 92939U106 |
| MUNI | PIMCO ETF TR | 20,881 | $1.19M | 0.3% | $55.99 | — | INTER MUN BD ACT | 72201R866 |
| SHV | ISHARES TR | 10,754 | $1.189M | 0.3% | $110.68 | — | SHORT TREAS BD | 464288679 |
| ROP | ROPER TECHNOLOGIES INC | 2,900 | $1.139M | 0.3% | $364.11 | +9.4% | COM | 776696106 |
| T | AT&T INC | 38,186 | $1.093M | 0.2% | $15.56 | -1.2% | COM | 00206R102 |
| — | ACTIVISION BLIZZARD INC | 12,004 | $1.092M | 0.2% | $82.59 | — | COM | 00507V109 |
| FIS | FIDELITY NATL INFORMATION SV | 8,802 | $1.087M | 0.2% | $128.53 | -0.8% | COM | 31620M106 |
| SHM | SPDR SER TR | 21,429 | $1.068M | 0.2% | $49.79 | — | NUVEEN BLMBRG SR | 78468R739 |
| SYY | SYSCO CORP | 14,911 | $1.066M | 0.2% | $35.81 | +67.6% | COM | 871829107 |
| GIS | GENERAL MLS INC | 17,275 | $1.004M | 0.2% | $41.95 | +21.2% | COM | 370334104 |
| VCIT | VANGUARD SCOTTSDALE FDS | 10,238 | $986K | 0.2% | $96.13 | — | INT-TERM CORP | 92206C870 |
| TRV | TRAVELERS COMPANIES INC | 7,185 | $979K | 0.2% | $102.46 | +12.8% | COM | 89417E109 |
| TWLO | TWILIO INC | 2,678 | $963K | 0.2% | $250.92 | +24.5% | CL A | 90138F102 |
| VRNS | VARONIS SYS INC | 5,400 | $955K | 0.2% | $12.91 | +236.2% | COM | 922280102 |
| BOND | PIMCO ETF TR | 8,431 | $949K | 0.2% | $112.08 | — | ACTIVE BD ETF | 72201R775 |
| TRU | TRANSUNION | 10,760 | $937K | 0.2% | $84.31 | +5.8% | COM | 89400J107 |
| MBB | ISHARES TR | 8,440 | $931K | 0.2% | $110.29 | — | MBS ETF | 464288588 |
| VEEV | VEEVA SYS INC | 3,331 | $921K | 0.2% | $199.82 | +40.2% | CL A COM | 922475108 |
| AVGO | BROADCOM INC | 2,042 | $920K | 0.2% | $29.64 | +17.5% | COM | 11135F101 |
| QQEW | FIRST TR NAS100 EQ WEIGHTED | 9,012 | $905K | 0.2% | $55.51 | — | SHS | 337344105 |
| TSLA | TESLA INC | 1,141 | $905K | 0.2% | $118.07 | +44.5% | COM | 88160R101 |
| XOM | EXXON MOBIL CORP | 20,086 | $901K | 0.2% | $32.32 | -6.1% | COM | 30231G102 |
| GLD | SPDR GOLD TR | 4,750 | $820K | 0.2% | $178.96 | — | GOLD SHS | 78463V107 |
| FBND | FIDELITY MERRIMACK STR TR | 14,463 | $778K | 0.2% | $54.66 | — | TOTAL BD ETF | 316188309 |
| XLK | SELECT SECTOR SPDR TR | 5,647 | $728K | 0.2% | $116.52 | — | TECHNOLOGY | 81369Y803 |
| CVX | CHEVRON CORP NEW | 8,425 | $718K | 0.2% | $85.71 | -24.1% | COM | 166764100 |
| MINT | PIMCO ETF TR | 6,852 | $700K | 0.2% | $101.93 | — | ENHAN SHRT MA AC | 72201R833 |
| QUAL | ISHARES TR | 6,136 | $693K | 0.2% | $107.03 | — | MSCI USA QLT FCT | 46432F339 |
| MMM | 3M CO | 3,930 | $690K | 0.2% | $110.37 | +6.5% | COM | 88579Y101 |
| BABA | ALIBABA GROUP HLDG LTD | 2,646 | $672K | 0.2% | $302.50 | — | SPONSORED ADS | 01609W102 |
| IUSG | ISHARES TR | 7,400 | $654K | 0.1% | $74.40 | — | CORE S&P US GWT | 464287671 |
| ZS | ZSCALER INC | 3,264 | $652K | 0.1% | $137.46 | +15.7% | COM | 98980G102 |
| SPGI | S&P GLOBAL INC | 2,011 | $637K | 0.1% | $329.85 | -2.0% | COM | 78409V104 |
| SCHP | SCHWAB STRATEGIC TR | 9,343 | $582K | 0.1% | $61.54 | — | US TIPS ETF | 808524870 |
| GOOGL | ALPHABET INC | 317 | $579K | 0.1% | $77.11 | +8.3% | CAP STK CL A | 02079K305 |
| MDT | MEDTRONIC PLC | 5,010 | $558K | 0.1% | $86.23 | +10.3% | SHS | G5960L103 |
| PM | PHILIP MORRIS INTL INC | 6,741 | $537K | 0.1% | $72.75 | -17.0% | COM | 718172109 |
| COST | COSTCO WHSL CORP NEW | 1,515 | $534K | 0.1% | $319.81 | +8.6% | COM | 22160K105 |
| GPC | GENUINE PARTS CO | 5,650 | $530K | 0.1% | $63.48 | +33.6% | COM | 372460105 |
| LQD | ISHARES TR | 3,825 | $519K | 0.1% | $135.52 | — | IBOXX INV CP ETF | 464287242 |
| SNBR | SLEEP NUMBER CORP | 4,800 | $517K | 0.1% | $47.03 | +47.5% | COM | 83125X103 |
| VXF | VANGUARD INDEX FDS | 3,000 | $507K | 0.1% | $99.96 | — | EXTEND MKT ETF | 922908652 |
| STIP | ISHARES TR | 4,738 | $497K | 0.1% | $103.68 | — | 0-5 YR TIPS ETF | 46429B747 |
| CEF | SPROTT PHYSICAL GOLD & SILVE | 25,975 | $492K | 0.1% | $18.91 | — | TR UNIT | 85208R101 |
| SUB | ISHARES TR | 4,480 | $485K | 0.1% | $108.13 | — | SHRT NAT MUN ETF | 464288158 |
| FISV | FISERV INC | 4,694 | $482K | 0.1% | $57.79 | +86.5% | COM | 337738108 |
| FIVE | FIVE BELOW INC | 2,562 | $450K | 0.1% | $116.26 | +27.4% | COM | 33829M101 |
| MTUM | ISHARES TR | 2,684 | $440K | 0.1% | $147.90 | — | MSCI USA MMENTM | 46432F396 |
| BSX | BOSTON SCIENTIFIC CORP | 12,253 | $434K | 0.1% | $37.70 | -4.4% | COM | 101137107 |
| KMB | KIMBERLY-CLARK CORP | 3,125 | $413K | 0.1% | $74.72 | +55.2% | COM | 494368103 |
| PAYX | PAYCHEX INC | 4,707 | $411K | 0.1% | $42.58 | +80.7% | COM | 704326107 |
| IBM | INTERNATIONAL BUSINESS MACHS | 3,390 | $404K | 0.1% | $93.41 | 0.0% | COM | 459200101 |
| IWV | ISHARES TR | 1,800 | $401K | 0.1% | $93.51 | — | RUSSELL 3000 ETF | 464287689 |
| ARKK | ARK ETF TR | 2,874 | $395K | 0.1% | $109.29 | — | INNOVATION ETF | 00214Q104 |
| AEP | AMERICAN ELEC PWR CO INC | 4,762 | $385K | 0.1% | $40.79 | +76.5% | COM | 025537101 |
| EPD | ENTERPRISE PRODS PARTNERS L | 18,860 | $382K | 0.1% | $26.06 | — | COM | 293792107 |
| BX | BLACKSTONE GROUP INC | 5,400 | $363K | 0.1% | $44.51 | +9.7% | COM CL A | 09260D107 |
| NVDA | NVIDIA CORPORATION | 697 | $362K | 0.1% | $12.40 | +7.6% | COM | 67066G104 |
| USB | US BANCORP DEL | 8,200 | $351K | 0.1% | $31.95 | +6.0% | COM NEW | 902973304 |
| SO | SOUTHERN CO | 5,855 | $345K | 0.1% | $43.03 | +15.1% | COM | 842587107 |
| NFLX | NETFLIX INC | 632 | $336K | 0.1% | $49.99 | +1.4% | COM | 64110L106 |
| — | ISHARES GOLD TRUST | 19,015 | $334K | 0.1% | $17.91 | — | ISHARES | 464285105 |
| MO | ALTRIA GROUP INC | 7,499 | $308K | 0.1% | $26.69 | 0.0% | COM | 02209S103 |
| PFE | PFIZER INC | 8,550 | $307K | 0.1% | $23.02 | +24.4% | COM | 717081103 |
| BIV | VANGUARD BD INDEX FDS | 3,176 | $293K | 0.1% | $93.20 | — | INTERMED TERM | 921937819 |
| KO | COCA COLA CO | 6,022 | $290K | 0.1% | $45.77 | -3.3% | COM | 191216100 |
| MELI | MERCADOLIBRE INC | 162 | $288K | 0.1% | $1095.08 | +28.8% | COM | 58733R102 |
| CL | COLGATE PALMOLIVE CO | 3,675 | $287K | 0.1% | $64.12 | +14.5% | COM | 194162103 |
| GWW | GRAINGER W W INC | 750 | $273K | 0.1% | $270.64 | +37.2% | COM | 384802104 |
| CRWD | CROWDSTRIKE HLDGS INC | 1,250 | $270K | 0.1% | $155.87 | 0.0% | CL A | 22788C105 |
| EMR | EMERSON ELEC CO | 3,400 | $270K | 0.1% | $58.78 | +13.7% | COM | 291011104 |
| TIP | ISHARES TR | 2,053 | $263K | 0.1% | $126.16 | — | TIPS BD ETF | 464287176 |
| BMRN | BIOMARIN PHARMACEUTICAL INC | 3,144 | $260K | 0.1% | $101.18 | -21.6% | COM | 09061G101 |
| BCE | BCE INC | 6,115 | $259K | 0.1% | $29.28 | +2.7% | COM NEW | 05534B760 |
| XLV | SELECT SECTOR SPDR TR | 2,225 | $256K | 0.1% | $106.07 | — | SBI HEALTHCARE | 81369Y209 |
| IMTM | ISHARES TR | 6,824 | $254K | 0.1% | $37.22 | — | MSCI INTL MOMENT | 46434V449 |
| PLUG | PLUG POWER INC | 3,960 | $250K | 0.1% | $22.64 | 0.0% | COM NEW | 72919P202 |
| BAX | BAXTER INTL INC | 3,095 | $238K | 0.1% | $64.80 | +9.6% | COM | 071813109 |
| PANW | PALO ALTO NETWORKS INC | 675 | $237K | 0.1% | $46.72 | 0.0% | COM | 697435105 |
| MKC | MCCORMICK & CO INC | 2,613 | $234K | 0.1% | $86.03 | -1.4% | COM NON VTG | 579780206 |
| GIGB | GOLDMAN SACHS ETF TR | 4,126 | $229K | 0.1% | $55.50 | — | ACCESS INVT GR | 381430479 |
| TCHP | T ROWE PRICE ETF INC | 7,571 | $208K | 0.0% | $27.47 | — | PRICE BLUE CHIP | 87283Q107 |
| SUSA | ISHARES TR | 2,490 | $204K | 0.0% | $113.31 | — | MSCI USA ESG SLC | 464288802 |
| — | NUVEEN MUN VALUE FD INC | 13,604 | $154K | 0.0% | $10.73 | — | COM | 670928100 |
| CDE | COEUR MNG INC | 11,000 | $100K | 0.0% | $8.21 | 0.0% | COM NEW | 192108504 |
| HL | HECLA MNG CO | 12,000 | $68,000 | 0.0% | $5.19 | 0.0% | COM | 422704106 |
| ASM | AVINO SILVER & GOLD MINES LT | 13,000 | $16,000 | 0.0% | $1.06 | -3.0% | COM | 053906103 |
| AAUAF | ALMADEN MINERALS LTD | 10,000 | $7,000 | 0.0% | $0.70 | +24.6% | COM CL B | 020283305 |