Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q1 2021 (← Previous) (Next →)
Filing Date: May 13, 2021
Total Value: $243M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 172,154 | $23.53M | 9.7% | $136.69 | $110.37 | +23.9% | 500VALIDXFD | 921932703 |
| AGG | iShares Core US Agg Bond ETF | 176,294 | $20.07M | 8.3% | $113.83 | $114.47 | -0.6% | COREUSAGGBDET | 464287226 |
| RPG | Invesco S&P 500 Pure Growth | 119,525 | $19.63M | 8.1% | $164.27 * | $21.46 | +53.1% | S&P500PURVAL | 46137V266 |
| FBND | Fidelity Total Bond ETF | 332,674 | $17.43M | 7.2% | $52.41 | $51.73 | +1.3% | COM | 316188309 |
| DWM | Wisdomtree LC Value | 303,093 | $15.94M | 6.6% | $52.58 | $50.89 | +3.4% | COM | 97717W703 |
| VOE | Vanguard Mid Cap Value | 105,443 | $14.22M | 5.9% | $134.87 | $107.60 | +25.3% | TOTALSTKMKT | 922908512 |
| SCZ | iShares MSCI EAFE Small-Cap | 191,369 | $13.75M | 5.7% | $71.84 | $60.78 | +18.2% | RUS2000VALETF | 464288273 |
| EFG | iShares MSCI EAFE Growth | 128,705 | $12.93M | 5.3% | $100.46 | $81.22 | +23.7% | EAFESMLCPETF | 464288885 |
| VBR | Vanguard Small Cap Value | 65,720 | $10.88M | 4.5% | $165.61 | $132.48 | +25.0% | COM | 922908611 |
| DLS | Wisdomtree SC Value | 141,639 | $10.23M | 4.2% | $72.23 | $70.35 | +2.7% | CLA | 97717W760 |
| IEMG | iShares Core MSCI Emerging Markets | 155,393 | $10M | 4.1% | $64.36 | $49.69 | +29.5% | MINVOLEMRGMKT | 46434G103 |
| MDYG | SPDR S&P 400 Mid Cap | 108,557 | $8.154M | 3.4% | $75.11 | $53.27 | +41.0% | COM | 78464A821 |
| SLYG | SPDR S&P 600 Small Cap | 76,954 | $6.606M | 2.7% | $85.84 | $59.51 | +44.2% | COM | 78464A201 |
| FNDC | iShares S&P Mid Cap | 89,853 | $4.758M | 2.0% | $52.95 * | $31.85 | +17.6% | SCHWBFDTINTSC | 808524748 |
| FNDX | Schwab Fundamental US | 87,402 | $4.516M | 1.9% | $51.67 * | $12.17 | +41.6% | COM | 808524771 |
| QQEW | Nasdaq 100 Equal Weight | 39,124 | $4.04M | 1.7% | $103.26 | $58.47 | +76.6% | COM | 337344105 |
| PEP | Pepsico Incorporated | 20,618 | $2.916M | 1.2% | $141.43 * | $89.43 | +36.6% | COM | 713448108 |
| SCHC | Schwab Internatnal Small | 69,560 | $2.742M | 1.1% | $39.42 | $30.69 | +28.4% | FTSERAFI1500 | 808524888 |
| VTI | Vanguard Total Stock | 12,348 | $2.552M | 1.1% | $206.67 | $134.08 | +54.2% | INTLEQUITYFD | 922908769 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 45,747 | $2.115M | 0.9% | $46.23 | $40.99 | +12.8% | S&PINTLLOW | 46138E743 |
| IWN | iShares Russell 2000 Value | 13,062 | $2.083M | 0.9% | $159.47 | $119.25 | +33.7% | RUSSELL3000ETF | 464287630 |
| IWO | iShares Russell 2000 Growth | 6,297 | $1.894M | 0.8% | $300.78 | $187.02 | +60.8% | RUS2000GRWETF | 464287648 |
| IWP | iShares Russell Mid-Cap Growth | 17,725 | $1.809M | 0.7% | $102.06 | $83.65 | +22.0% | RUSMDCPGRETF | 464287481 |
| HBAN | Huntington Bancshs | 112,816 | $1.773M | 0.7% | $15.72 * | $9.84 | +29.2% | BULSHS2020HY | 446150104 |
| IJJ | iShares S&P Mid Cap Value | 16,844 | $1.717M | 0.7% | $101.94 | $77.44 | +31.6% | SCHWABFDTUSLG | 464287705 |
| ASB | Associated Banc Corp | 75,776 | $1.617M | 0.7% | $21.34 * | $18.48 | -4.2% | COM | 045487105 |
| PRFZ | Invesco FTSE RAFI US 1500 Small-Mid | 7,662 | $1.351M | 0.6% | $176.32 * | $25.56 | +38.0% | S&P400MDCPGRW | 46137V597 |
| PRF | Invesco FTSE RAFI US 1000 | 8,573 | $1.3M | 0.5% | $151.64 * | $23.32 | +30.1% | FTSERAFI1000 | 46137V613 |
| IDLV | Invesco Intl Developed Low Vol | 38,034 | $1.156M | 0.5% | $30.39 | $32.43 | -6.3% | S&PMDCP400PR | 46138E230 |
| LNT | J P Morgan Chase & Co | 7,482 | $1.139M | 0.5% | $152.23 * | $37.99 | +22.2% | COM | 018802108 |
| COFS | Choiceone Finl Svcs | 47,093 | $1.133M | 0.5% | $24.06 * | $22.88 | -13.0% | COM | 170386106 |
| AAPL | Apple Inc | 8,605 | $1.051M | 0.4% | $122.14 * | $91.77 | +29.8% | COM | 037833100 |
| AOA | 90/10 Diversified Growth | 13,946 | $933K | 0.4% | $66.90 | $57.66 | +16.1% | AGGRES ALLOC ETF | 464289859 |
| WEC | Wisconsin Egy Cp Hldg Co | 9,876 | $924K | 0.4% | $93.56 * | $75.08 | +6.3% | COM | 92939U106 |
| MBWM | Mercantile Bank Corp | 25,834 | $839K | 0.3% | $32.48 * | $17.10 | +59.6% | COM | 587376104 |
| YUM | Yum Brands Inc | 7,205 | $779K | 0.3% | $108.12 * | $68.23 | +45.1% | MCAPVLIDXVIP | 988498101 |
| VWO | Vanguard Emerging Market | 14,068 | $732K | 0.3% | $52.03 | $37.02 | +40.6% | FTSEEMRMKTETF | 922042858 |
| JNJ | Johnson & Johnson | 4,434 | $729K | 0.3% | $164.41 * | $113.00 | +27.0% | COM | 478160104 |
| CMA | Comerica Incorporated | 9,325 | $669K | 0.3% | $71.74 * | $53.72 | +7.1% | COMDISNEY | 200340107 |
| PG | Procter & Gamble Co | 4,815 | $652K | 0.3% | $135.41 * | $69.76 | +72.3% | S&PMC400VLETF | 742718109 |
| FVD | First Trust Value Line Dividend | 17,142 | $651K | 0.3% | $37.98 | $30.46 | +24.7% | COMRESTRCNEW | 33734H106 |
| RTX | Raytheon Technologies Co | 8,291 | $641K | 0.3% | $77.31 * | $54.61 | +26.9% | COM | 75513E101 |
| SHW | Sherwin Williams Co | 768 | $567K | 0.2% | $738.28 * | $140.92 | +67.4% | DJGLBRLESETF | 824348106 |
| HON | Honeywell International | 2,508 | $544K | 0.2% | $216.91 * | $138.65 | +33.8% | COM | 438516106 |
| WFC | Wells Fargo & Co New | 13,709 | $536K | 0.2% | $39.10 * | $38.88 | -10.1% | INTLSMCAPDIV | 949746101 |
| MAR | Marriott Intl Inc Cl A | 3,383 | $501K | 0.2% | $148.09 * | $115.51 | +23.7% | CLANEW | 571903202 |
| T | A T & T Corp | 16,121 | $488K | 0.2% | $30.27 * | $15.16 | +10.3% | COM | 00206R102 |
| PH | Parker-Hannifin Corp | 1,416 | $447K | 0.2% | $315.68 * | $149.40 | +98.1% | COM | 701094104 |
| YUMC | Yum China Holdings I | 7,131 | $422K | 0.2% | $59.18 | $35.63 | +66.2% | COM | 98850P109 |
| KEY | Keycorp Inc New | 19,391 | $387K | 0.2% | $19.96 * | $12.27 | +29.2% | COM | 493267108 |
| — | Cantel Medical Corp | 4,767 | $381K | 0.2% | $79.92 | $44.26 | — | COM | 138098108 |
| — | T C F Finl Corp | 7,858 | $365K | 0.2% | $46.45 | $41.10 | — | COM | 163731102 |
| MGA | Magna Intl Inc Cl A Vtgf | 4,140 | $364K | 0.1% | $87.92 * | $50.00 | +50.7% | COM | 559222401 |
| CARR | Carrier Global Corp | 8,285 | $350K | 0.1% | $42.25 * | $26.37 | +50.1% | COM | 14448C104 |
| ADP | Auto Data Processing | 1,835 | $346K | 0.1% | $188.56 * | $103.38 | +65.2% | COM | 053015103 |
| CSL | Carlisle Co | 2,067 | $340K | 0.1% | $164.49 * | $124.05 | +25.7% | COM | 142339100 |
| MSFT | Microsoft Corp | 1,354 | $319K | 0.1% | $235.60 * | $129.72 | +74.8% | COM | 594918104 |
| SPY | S P D R TRUST Unit SR | 793 | $314K | 0.1% | $395.96 | $297.15 | +33.4% | TRUNIT | 78462F103 |
| PNR | Pentair Plc | 4,976 | $310K | 0.1% | $62.30 * | $40.59 | +44.3% | SHS | G7S00T104 |
| IVV | iShares S&P 500 | 730 | $290K | 0.1% | $397.26 | $273.44 | +45.5% | AGGRESALLOCETF | 464287200 |
| OTIS | Otis Worldwide Corp | 4,142 | $284K | 0.1% | $68.57 * | $47.48 | +34.1% | COM | 68902V107 |
| ZG | Zillow Group Inc | 2,177 | $282K | 0.1% | $129.54 | $77.86 | +68.7% | COM | 98954M101 |
| DIS | Disney Walt Hldg Co | 1,501 | $277K | 0.1% | $184.54 * | $140.23 | +28.6% | COM | 254687106 |
| IWV | iShares Russell 3000 | 1,080 | $256K | 0.1% | $237.04 | $171.17 | +38.6% | CORES&P500ETF | 464287689 |
| — | Premier Finl Corp | 7,092 | $236K | 0.1% | $33.28 | $33.28 | — | COM | 74050M105 |
| GNTX | Gentex Corp | 6,438 | $230K | 0.1% | $35.73 | $30.84 | +15.7% | COM | 371901109 |
| AEP | Amer Electric Pwr Co Inc | 2,613 | $221K | 0.1% | $84.58 * | $68.23 | +4.3% | COM | 025537101 |
| FIS | Fidelity Natl Info Svcs | 1,569 | $221K | 0.1% | $140.85 * | $103.29 | +22.2% | TOTALBDETF | 31620M106 |
| TIP | TIP Fund | 1,700 | $213K | 0.1% | $125.29 | $117.80 | +6.5% | TIPSBDETF | 464287176 |
| FITB | Fifth Third Bancorp | 5,666 | $212K | 0.1% | $37.42 * | $28.18 | +11.2% | COM | 316773100 |
| BRK/B | Berkshire Hathaway Cl B | 803 | $205K | 0.1% | $255.29 | $242.84 | +5.2% | CL B NEW | 084670702 |
| ABT | Abbott Laboratories | 1,712 | $205K | 0.1% | $119.74 * | $108.63 | +1.2% | COM | 002824100 |
| KO | Coca Cola Company | 3,837 | $202K | 0.1% | $52.65 * | $44.27 | +3.3% | COM | 191216100 |