Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q2 2021 (← Previous) (Next →)
Filing Date: Aug 9, 2021
Total Value: $259M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 168,721 | $24.48M | 9.4% | $145.12 | $110.37 | +29.3% | 500VALIDXFD | 921932703 |
| RPG | Invesco S&P 500 Pure Growth | 118,702 | $23.39M | 9.0% | $197.05 * | $21.46 | +71.6% | S&P500PURVAL | 46137V266 |
| AGG | iShares Core US Agg Bond ETF | 192,351 | $22.27M | 8.6% | $115.79 | $114.48 | +0.7% | COREUSAGGBDET | 464287226 |
| FBND | Fidelity Total Bond ETF | 358,205 | $19.18M | 7.4% | $53.55 | $51.82 | +2.9% | COM | 316188309 |
| DWM | Wisdomtree LC Value | 303,721 | $16.8M | 6.5% | $55.30 | $50.89 | +7.1% | COM | 97717W703 |
| SCZ | iShares MSCI EAFE Small-Cap | 193,383 | $14.69M | 5.7% | $75.94 * | $60.93 | +21.7% | RUS2000VALETF | 464288273 |
| VOE | Vanguard Mid Cap Value | 101,028 | $14.43M | 5.6% | $142.82 | $107.60 | +30.6% | TOTALSTKMKT | 922908512 |
| EFG | iShares MSCI EAFE Growth | 129,528 | $14.27M | 5.5% | $110.20 * | $81.22 | +32.1% | EAFESMLCPETF | 464288885 |
| DLS | Wisdomtree SC Value | 140,616 | $10.69M | 4.1% | $76.01 | $70.35 | +6.1% | CLA | 97717W760 |
| VBR | Vanguard SC Value | 61,484 | $10.6M | 4.1% | $172.39 | $132.48 | +31.1% | COM | 922908611 |
| IEMG | iShares Core MSCI Emerging Markets | 162,154 | $10.3M | 4.0% | $63.55 * | $50.37 | +33.0% | MINVOLEMRGMKT | 46434G103 |
| MDYG | SPDR S&P 400 Mid Cap | 111,207 | $8.704M | 3.4% | $78.27 | $53.84 | +44.0% | COM | 78464A821 |
| SLYG | SPDR S&P 600 Small Cap | 79,730 | $7.163M | 2.8% | $89.84 | $60.48 | +46.8% | COM | 78464A201 |
| FNDC | S&P Midcap I Fund | 80,810 | $4.585M | 1.8% | $56.74 * | $31.85 | +23.2% | SCHWBFDTINTSC | 808524748 |
| QQEW | Nasdaq 100 Equal Weight | 38,635 | $4.439M | 1.7% | $114.90 * | $58.47 | +91.9% | COM | 337344105 |
| FNDX | Schwab Fundamental US | 80,113 | $4.433M | 1.7% | $55.33 * | $12.17 | +49.9% | COM | 808524771 |
| PEP | Pepsico Incorporated | 20,797 | $3.21M | 1.2% | $154.35 * | $89.43 | +44.2% | COM | 713448108 |
| SCHC | Schwab Internatnal Small | 67,123 | $2.859M | 1.1% | $42.59 * | $30.69 | +35.5% | FTSERAFI1500 | 808524888 |
| VTI | Vanguard Total Stock | 12,344 | $2.825M | 1.1% | $228.86 * | $134.08 | +66.2% | INTLEQUITYFD | 922908769 |
| WEC | Wisconsin Egy Cp Hldg Co | 24,864 | $2.395M | 0.9% | $96.32 * | $78.42 | -2.6% | COM | 92939U106 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 44,680 | $2.161M | 0.8% | $48.37 | $40.99 | +17.4% | S&PINTLLOW | 46138E743 |
| IWN | iShares Russell 2000 Value | 12,524 | $2.024M | 0.8% | $161.61 * | $119.25 | +39.0% | RUSSELL3000ETF | 464287630 |
| HBAN | Huntington Bancshs | 136,411 | $2.008M | 0.8% | $14.72 * | $10.28 | +13.4% | BULSHS2020HY | 446150104 |
| IWP | iShares Russell Mid-Cap Growth | 16,542 | $1.905M | 0.7% | $115.16 | $83.65 | +35.3% | RUSMDCPGRETF | 464287481 |
| IWO | iShares Russell 2000 Growth | 5,997 | $1.817M | 0.7% | $302.98 * | $187.02 | +66.7% | RUS2000GRWETF | 464287648 |
| LNT | Alliant Energy Corp | 16,116 | $1.713M | 0.7% | $106.29 * | $43.79 | +9.9% | COM | 018802108 |
| IJJ | S&P Midcap I Value | 16,013 | $1.699M | 0.7% | $106.10 | $77.44 | +36.0% | SCHWABFDTUSLG | 464287705 |
| PRF | Fundamental 1000 | 8,502 | $1.382M | 0.5% | $162.55 * | $23.32 | +37.5% | FTSERAFI1000 | 46137V613 |
| PRFZ | Small & MidCap Fund | 7,296 | $1.345M | 0.5% | $184.35 * | $25.56 | +46.2% | S&P400MDCPGRW | 46137V597 |
| IDLV | Invesco Intl Developed Low Vol | 37,812 | $1.204M | 0.5% | $31.84 * | $32.43 | -4.7% | S&PMDCP400PR | 46138E230 |
| COFS | Choiceone Finl Svcs | 47,093 | $1.154M | 0.4% | $24.50 * | $22.88 | -11.6% | COM | 170386106 |
| AAPL | Apple Inc | 7,507 | $1.097M | 0.4% | $146.13 * | $91.77 | +45.7% | COM | 037833100 |
| AOA | 90/10 Diversified Growth | 13,549 | $966K | 0.4% | $71.30 | $57.66 | +22.5% | AGGRES ALLOC ETF | 464289859 |
| YUM | Yum Brands Inc | 7,205 | $966K | 0.4% | $134.07 * | $68.23 | +55.0% | MCAPVLIDXVIP | 988498101 |
| MBWM | Mercantile Bank Corp | 25,834 | $843K | 0.3% | $32.63 * | $17.10 | +49.8% | COM | 587376104 |
| RTX | Raytheon Technologies Co | 8,291 | $726K | 0.3% | $87.56 * | $54.61 | +41.0% | COM | 75513E101 |
| VWO | Vanguard Emerging Market | 13,773 | $706K | 0.3% | $51.26 * | $37.02 | +46.7% | FTSEEMRMKTETF | 922042858 |
| SHW | Sherwin Williams Co | 2,304 | $684K | 0.3% | $296.88 * | $222.26 | +17.8% | DJGLBRLESETF | 824348106 |
| FVD | First Trust Value Line Dividend | 16,521 | $676K | 0.3% | $40.92 * | $30.46 | +30.5% | COMRESTRCNEW | 33734H106 |
| CMA | Comerica Incorporated | 9,325 | $674K | 0.3% | $72.28 * | $53.72 | +7.5% | COMDISNEY | 200340107 |
| ASB | Associated Banc Corp | 32,298 | $669K | 0.3% | $20.71 * | $18.48 | -7.3% | COM | 045487105 |
| WFC | Wells Fargo & Co New | 13,709 | $669K | 0.3% | $48.80 * | $38.88 | +4.4% | INTLSMCAPDIV | 949746101 |
| PG | Procter & Gamble Co | 4,699 | $664K | 0.3% | $141.31 * | $69.76 | +72.8% | S&PMC400VLETF | 742718109 |
| HON | Honeywell International | 2,508 | $576K | 0.2% | $229.67 * | $138.65 | +35.8% | COM | 438516106 |
| JNJ | Johnson & Johnson | 3,192 | $553K | 0.2% | $173.25 * | $113.00 | +28.1% | COM | 478160104 |
| MAR | Marriott Intl Inc Cl A | 3,383 | $479K | 0.2% | $141.59 * | $115.51 | +14.0% | CL A NEW | 571903202 |
| CARR | Carrier Global Corp | 8,285 | $467K | 0.2% | $56.37 * | $26.37 | +73.7% | COM | 14448C104 |
| YUMC | Yum China Holdings I | 7,131 | $440K | 0.2% | $61.70 * | $35.63 | +86.0% | COM | 98850P109 |
| T | A T & T Corp | 15,695 | $439K | 0.2% | $27.97 * | $15.16 | +7.2% | COM | 00206R102 |
| CSL | Carlisle Co | 2,067 | $425K | 0.2% | $205.61 * | $124.05 | +46.6% | COM | 142339100 |
| PH | Parker-Hannifin Corp | 1,416 | $423K | 0.2% | $298.73 * | $149.40 | +93.5% | COM | 701094104 |
| KEY | Keycorp Inc New | 19,391 | $394K | 0.2% | $20.32 * | $12.27 | +34.6% | COM | 493267108 |
| PNR | Pentair Plc | 4,976 | $384K | 0.1% | $77.17 * | $40.59 | +56.7% | SHS | G7S00T104 |
| OTIS | Otis Worldwide Corp | 4,142 | $373K | 0.1% | $90.05 * | $47.48 | +60.7% | COM | 68902V107 |
| ADP | Auto Data Processing | 1,735 | $370K | 0.1% | $213.26 * | $103.38 | +74.9% | COM | 053015103 |
| SPY | S P D R TRUST Unit SR | 793 | $351K | 0.1% | $442.62 * | $297.15 | +44.1% | TRUNIT | 78462F103 |
| STE | Steris Plc | 1,610 | $348K | 0.1% | $216.15 * | $193.27 | +2.6% | COM | G8473T100 |
| MGA | Magna Intl Inc Cl A Vtgf | 4,140 | $346K | 0.1% | $83.57 * | $50.00 | +59.3% | COM | 559222401 |
| IVV | iShares S&P 500 | 730 | $324K | 0.1% | $443.84 * | $273.44 | +57.2% | AGGRESALLOCETF | 464287200 |
| IWV | iShares Russell 3000 | 1,080 | $284K | 0.1% | $262.96 * | $171.17 | +49.5% | CORES&P500ETF | 464287689 |
| DIS | Disney Walt Hldg Co | 1,501 | $266K | 0.1% | $177.22 * | $140.23 | +22.5% | COM | 254687106 |
| MSFT | Microsoft Corp | 904 | $262K | 0.1% | $289.82 * | $129.72 | +101.3% | COM | 594918104 |
| KO | Coca Cola Company | 4,260 | $241K | 0.1% | $56.57 * | $44.57 | +6.1% | COM | 191216100 |
| AEP | Amer Electric Pwr Co Inc | 2,613 | $233K | 0.1% | $89.17 * | $68.23 | +5.1% | COM | 025537101 |
| HD | Home Depot Inc | 700 | $231K | 0.1% | $330.00 * | $283.84 | +0.6% | COM | 437076102 |
| BRK/B | Berkshire Hathaway Cl B | 803 | $229K | 0.1% | $285.18 * | $242.84 | +14.4% | CL B | 084670702 |
| ZG | Zillow Group Inc | 2,177 | $220K | 0.1% | $101.06 * | $77.86 | +57.4% | COM | 98954M101 |
| TIP | TIP Fund | 1,700 | $219K | 0.1% | $128.82 | $117.80 | +8.7% | TIPSBDETF | 464287176 |
| FITB | Fifth Third Bancorp | 5,666 | $214K | 0.1% | $37.77 * | $28.18 | +14.3% | COM | 316773100 |
| GNTX | Gentex Corp | 6,438 | $212K | 0.1% | $32.93 | $30.84 | +7.3% | COM | 371901109 |
| FIS | Fidelity Natl Info Svcs | 1,569 | $210K | 0.1% | $133.84 * | $103.29 | +23.4% | TOTALBDETF | 31620M106 |
| ABT | Abbott Laboratories | 1,712 | $209K | 0.1% | $122.08 * | $108.63 | -1.7% | COM | 002824100 |
| — | Premier Finl Corp | 7,092 | $208K | 0.1% | $29.33 | $29.33 | — | COM | 74052F108 |
| — | Reeds Inc | 10,000 | $8,000 | 0.0% | $0.80 | $0.80 | — | COM | 758338107 |