Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q2 2021 (← Previous) (Next →)
Filing Date: Aug 9, 2021
Total Value: $259M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 168,721 | $24.48M | 9.4% | $103.78 | — | 500VALIDXFD | 921932703 |
| RPG | Invesco S&P 500 Pure Growth | 118,702 | $23.39M | 9.0% | $107.61 | — | S&P500PURVAL | 46137V266 |
| AGG | iShares Core US Agg Bond ETF | 192,351 | $22.27M | 8.6% | $114.90 | — | COREUSAGGBDET | 464287226 |
| FBND | Fidelity Total Bond ETF | 358,205 | $19.18M | 7.4% | $52.18 | — | COM | 316188309 |
| DWM | Wisdomtree LC Value | 303,721 | $16.8M | 6.5% | $50.65 | — | COM | 97717W703 |
| SCZ | iShares MSCI EAFE Small-Cap | 193,383 | $14.69M | 5.7% | $60.51 | — | RUS2000VALETF | 464288273 |
| VOE | Vanguard Mid Cap Value | 101,028 | $14.43M | 5.6% | $106.56 | — | TOTALSTKMKT | 922908512 |
| EFG | iShares MSCI EAFE Growth | 129,528 | $14.27M | 5.5% | $82.67 | — | EAFESMLCPETF | 464288885 |
| DLS | Wisdomtree SC Value | 140,616 | $10.69M | 4.1% | $69.82 | — | CLA | 97717W760 |
| VBR | Vanguard SC Value | 61,484 | $10.6M | 4.1% | $126.20 | — | COM | 922908611 |
| IEMG | iShares Core MSCI Emerging Markets | 162,154 | $10.3M | 4.0% | $43.30 | — | MINVOLEMRGMKT | 46434G103 |
| MDYG | SPDR S&P 400 Mid Cap | 111,207 | $8.704M | 3.4% | $65.16 | — | COM | 78464A821 |
| SLYG | SPDR S&P 600 Small Cap | 79,730 | $7.163M | 2.8% | $51.31 | — | COM | 78464A201 |
| FNDC | S&P Midcap I Fund | 80,810 | $4.585M | 1.8% | $30.75 | — | SCHWBFDTINTSC | 808524748 |
| QQEW | Nasdaq 100 Equal Weight | 38,635 | $4.439M | 1.7% | $57.46 | — | COM | 337344105 |
| FNDX | Schwab Fundamental US | 80,113 | $4.433M | 1.7% | $35.10 | — | COM | 808524771 |
| PEP | Pepsico Incorporated | 20,797 | $3.21M | 1.2% | $89.43 | +41.1% | COM | 713448108 |
| SCHC | Schwab Internatnal Small | 67,123 | $2.859M | 1.1% | $29.16 | — | FTSERAFI1500 | 808524888 |
| VTI | Vanguard Total Stock | 12,344 | $2.825M | 1.1% | $137.12 | — | INTLEQUITYFD | 922908769 |
| WEC | Wisconsin Egy Cp Hldg Co | 24,864 | $2.395M | 0.9% | $78.42 | +2.8% | COM | 92939U106 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 44,680 | $2.161M | 0.8% | $39.35 | — | S&PINTLLOW | 46138E743 |
| IWN | iShares Russell 2000 Value | 12,524 | $2.024M | 0.8% | $104.89 | — | RUSSELL3000ETF | 464287630 |
| HBAN | Huntington Bancshs | 136,411 | $2.008M | 0.8% | $10.28 | +20.6% | BULSHS2020HY | 446150104 |
| IWP | iShares Russell Mid-Cap Growth | 16,542 | $1.905M | 0.7% | $130.85 | — | RUSMDCPGRETF | 464287481 |
| IWO | iShares Russell 2000 Growth | 5,997 | $1.817M | 0.7% | $206.90 | — | RUS2000GRWETF | 464287648 |
| LNT | Alliant Energy Corp | 16,116 | $1.713M | 0.7% | $43.79 | +11.5% | COM | 018802108 |
| IJJ | S&P Midcap I Value | 16,013 | $1.699M | 0.7% | $113.35 | — | SCHWABFDTUSLG | 464287705 |
| PRF | Fundamental 1000 | 8,502 | $1.382M | 0.5% | $117.91 | — | FTSERAFI1000 | 46137V613 |
| PRFZ | Small & MidCap Fund | 7,296 | $1.345M | 0.5% | $129.91 | — | S&P400MDCPGRW | 46137V597 |
| IDLV | Invesco Intl Developed Low Vol | 37,812 | $1.204M | 0.5% | $32.08 | — | S&PMDCP400PR | 46138E230 |
| COFS | Choiceone Finl Svcs | 47,093 | $1.154M | 0.4% | $22.88 | -10.3% | COM | 170386106 |
| AAPL | Apple Inc | 7,507 | $1.097M | 0.4% | $91.77 | +37.8% | COM | 037833100 |
| AOA | 90/10 Diversified Growth | 13,549 | $966K | 0.4% | $58.01 | — | AGGRES ALLOC ETF | 464289859 |
| YUM | Yum Brands Inc | 7,205 | $966K | 0.4% | $68.23 | +58.4% | MCAPVLIDXVIP | 988498101 |
| MBWM | Mercantile Bank Corp | 25,834 | $843K | 0.3% | $17.10 | +57.1% | COM | 587376104 |
| RTX | Raytheon Technologies Co | 8,291 | $726K | 0.3% | $54.61 | +38.7% | COM | 75513E101 |
| VWO | Vanguard Emerging Market | 13,773 | $706K | 0.3% | $39.58 | — | FTSEEMRMKTETF | 922042858 |
| SHW | Sherwin Williams Co | 2,304 | $684K | 0.3% | $222.26 | +18.3% | DJGLBRLESETF | 824348106 |
| FVD | First Trust Value Line Dividend | 16,521 | $676K | 0.3% | $30.87 | — | COMRESTRCNEW | 33734H106 |
| CMA | Comerica Incorporated | 9,325 | $674K | 0.3% | $53.72 | +10.9% | COMDISNEY | 200340107 |
| ASB | Associated Banc Corp | 32,298 | $669K | 0.3% | $18.48 | -0.5% | COM | 045487105 |
| WFC | Wells Fargo & Co New | 13,709 | $669K | 0.3% | $38.88 | +2.8% | INTLSMCAPDIV | 949746101 |
| PG | Procter & Gamble Co | 4,699 | $664K | 0.3% | $69.76 | +73.0% | S&PMC400VLETF | 742718109 |
| HON | Honeywell International | 2,508 | $576K | 0.2% | $138.65 | +38.6% | COM | 438516106 |
| JNJ | Johnson & Johnson | 3,192 | $553K | 0.2% | $113.00 | +28.2% | COM | 478160104 |
| MAR | Marriott Intl Inc Cl A | 3,383 | $479K | 0.2% | $115.51 | +20.4% | CL A NEW | 571903202 |
| CARR | Carrier Global Corp | 8,285 | $467K | 0.2% | $26.37 | +59.2% | COM | 14448C104 |
| YUMC | Yum China Holdings I | 7,131 | $440K | 0.2% | $35.63 | +79.0% | COM | 98850P109 |
| T | A T & T Corp | 15,695 | $439K | 0.2% | $15.16 | +12.0% | COM | 00206R102 |
| CSL | Carlisle Co | 2,067 | $425K | 0.2% | $124.05 | +42.3% | COM | 142339100 |
| PH | Parker-Hannifin Corp | 1,416 | $423K | 0.2% | $149.40 | +94.8% | COM | 701094104 |
| KEY | Keycorp Inc New | 19,391 | $394K | 0.2% | $12.27 | +40.8% | COM | 493267108 |
| PNR | Pentair Plc | 4,976 | $384K | 0.1% | $40.59 | +53.5% | SHS | G7S00T104 |
| OTIS | Otis Worldwide Corp | 4,142 | $373K | 0.1% | $47.48 | +51.0% | COM | 68902V107 |
| ADP | Auto Data Processing | 1,735 | $370K | 0.1% | $103.38 | +70.5% | COM | 053015103 |
| SPY | S P D R TRUST Unit SR | 793 | $351K | 0.1% | $312.12 | — | TRUNIT | 78462F103 |
| STE | Steris Plc | 1,610 | $348K | 0.1% | $193.27 | 0.0% | COM | G8473T100 |
| MGA | Magna Intl Inc Cl A Vtgf | 4,140 | $346K | 0.1% | $50.00 | +63.5% | COM | 559222401 |
| IVV | iShares S&P 500 | 730 | $324K | 0.1% | $285.00 | — | AGGRESALLOCETF | 464287200 |
| IWV | iShares Russell 3000 | 1,080 | $284K | 0.1% | $147.86 | — | CORES&P500ETF | 464287689 |
| DIS | Disney Walt Hldg Co | 1,501 | $266K | 0.1% | $140.23 | +25.3% | COM | 254687106 |
| MSFT | Microsoft Corp | 904 | $262K | 0.1% | $129.72 | +88.7% | COM | 594918104 |
| KO | Coca Cola Company | 4,260 | $241K | 0.1% | $44.57 | +6.1% | COM | 191216100 |
| AEP | Amer Electric Pwr Co Inc | 2,613 | $233K | 0.1% | $68.23 | +6.6% | COM | 025537101 |
| HD | Home Depot Inc | 700 | $231K | 0.1% | $283.84 | 0.0% | COM | 437076102 |
| BRK/B | Berkshire Hathaway Cl B | 803 | $229K | 0.1% | $242.84 | +15.1% | CL B | 084670702 |
| ZG | Zillow Group Inc | 2,177 | $220K | 0.1% | $77.86 | +58.6% | COM | 98954M101 |
| TIP | TIP Fund | 1,700 | $219K | 0.1% | $117.65 | — | TIPSBDETF | 464287176 |
| FITB | Fifth Third Bancorp | 5,666 | $214K | 0.1% | $28.18 | +18.8% | COM | 316773100 |
| GNTX | Gentex Corp | 6,438 | $212K | 0.1% | $30.84 | +12.5% | COM | 371901109 |
| FIS | Fidelity Natl Info Svcs | 1,569 | $210K | 0.1% | $103.29 | +29.1% | TOTALBDETF | 31620M106 |
| ABT | Abbott Laboratories | 1,712 | $209K | 0.1% | $108.63 | -1.2% | COM | 002824100 |
| — | Premier Finl Corp | 7,092 | $208K | 0.1% | $29.33 | — | COM | 74052F108 |
| — | Reeds Inc | 10,000 | $8,000 | 0.0% | $0.80 | — | COM | 758338107 |