Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q3 2021 (← Previous) (Next →)
Filing Date: Nov 15, 2021
Total Value: $260M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 173,344 | $24.71M | 9.5% | $104.81 | — | 500VALIDXFD | 921932703 |
| AGG | iShares Core US Agg Bond ETF | 198,953 | $22.88M | 8.8% | $114.90 | — | COREUSAGGBDET | 464287226 |
| RPG | Invesco S&P 500 Pure Growth | 115,615 | $22.38M | 8.6% | $107.61 | — | S&P500PURVAL | 46137V266 |
| FBND | Fidelity Total Bond ETF | 368,147 | $19.63M | 7.5% | $52.21 | — | COM | 316188309 |
| DWM | Wisdomtree LC Value | 316,358 | $16.77M | 6.4% | $50.74 | — | COM | 97717W703 |
| SCZ | iShares MSCI EAFE Small-Cap | 197,819 | $14.78M | 5.7% | $60.83 | — | RUS2000VALETF | 464288273 |
| VOE | Vanguard Mid Cap Value | 102,641 | $14.53M | 5.6% | $107.11 | — | TOTALSTKMKT | 922908512 |
| EFG | iShares MSCI EAFE Growth | 131,077 | $13.99M | 5.4% | $82.96 | — | EAFESMLCPETF | 464288885 |
| VBR | Vanguard SC Value | 62,596 | $10.79M | 4.2% | $127.02 | — | COM | 922908611 |
| DLS | Wisdomtree SC Value | 143,849 | $10.73M | 4.1% | $69.93 | — | CLA | 97717W760 |
| IEMG | iShares Core MSCI Emerging Markets | 172,143 | $10.63M | 4.1% | $44.37 | — | MINVOLEMRGMKT | 46434G103 |
| MDYG | SPDR S&P 400 Mid Cap | 113,331 | $8.67M | 3.3% | $65.37 | — | COM | 78464A821 |
| SLYG | SPDR S&P 600 Small Cap | 81,799 | $7.249M | 2.8% | $52.25 | — | COM | 78464A201 |
| FNDX | Schwab Fundamental US | 78,833 | $4.311M | 1.7% | $35.10 | — | COM | 808524771 |
| FNDC | S&P Midcap I Fund | 75,173 | $4.256M | 1.6% | $30.75 | — | SCHWBFDTINTSC | 808524748 |
| QQEW | Nasdaq 100 Equal Weight | 37,085 | $4.137M | 1.6% | $57.46 | — | COM | 337344105 |
| PEP | Pepsico Incorporated | 20,798 | $3.139M | 1.2% | $89.43 | +50.9% | COM | 713448108 |
| VTI | Vanguard Total Stock | 12,344 | $2.779M | 1.1% | $137.12 | — | INTLEQUITYFD | 922908769 |
| SCHC | Schwab Internatnal Small | 65,288 | $2.727M | 1.0% | $29.16 | — | FTSERAFI1500 | 808524888 |
| WEC | Wisconsin Egy Cp Hldg Co | 24,864 | $2.179M | 0.8% | $78.42 | +3.1% | COM | 92939U106 |
| HBAN | Huntington Bancshs | 136,411 | $2.163M | 0.8% | $10.28 | +17.2% | BULSHS2020HY | 446150104 |
| IWN | iShares Russell 2000 Value | 12,517 | $2.042M | 0.8% | $104.89 | — | RUSSELL3000ETF | 464287630 |
| IWP | iShares Russell Mid-Cap Growth | 16,445 | $1.859M | 0.7% | $130.85 | — | RUSMDCPGRETF | 464287481 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 37,639 | $1.773M | 0.7% | $39.35 | — | S&PINTLLOW | 46138E743 |
| IWO | iShares Russell 2000 Growth | 5,919 | $1.762M | 0.7% | $206.90 | — | RUS2000GRWETF | 464287648 |
| LNT | Alliant Energy Corp | 16,219 | $1.76M | 0.7% | $43.79 | +17.1% | COM | 018802108 |
| IJJ | S&P Midcap I Value | 15,344 | $1.613M | 0.6% | $113.35 | — | SCHWABFDTUSLG | 464287705 |
| SPY | S P D R TRUST Unit SR | 3,468 | $1.506M | 0.6% | $406.33 | — | TRUNIT | 78462F103 |
| PRF | Fundamental 1000 | 8,485 | $1.363M | 0.5% | $117.91 | — | FTSERAFI1000 | 46137V613 |
| PRFZ | Small & MidCap Fund | 7,137 | $1.327M | 0.5% | $129.91 | — | S&P400MDCPGRW | 46137V597 |
| COFS | Choiceone Finl Svcs | 47,093 | $1.154M | 0.4% | $22.88 | -10.2% | COM | 170386106 |
| IDLV | Invesco Intl Developed Low Vol | 36,193 | $1.112M | 0.4% | $32.08 | — | S&PMDCP400PR | 46138E230 |
| AAPL | Apple Inc | 7,760 | $1.107M | 0.4% | $93.47 | +54.0% | COM | 037833100 |
| AOA | 90/10 Diversified Growth | 13,310 | $933K | 0.4% | $58.01 | — | AGGRES ALLOC ETF | 464289859 |
| YUM | Yum Brands Inc | 7,205 | $891K | 0.3% | $68.23 | +71.2% | MCAPVLIDXVIP | 988498101 |
| MBWM | Mercantile Bank Corp | 25,834 | $847K | 0.3% | $17.10 | +54.1% | COM | 587376104 |
| CMA | Comerica Incorporated | 9,325 | $770K | 0.3% | $53.72 | +8.7% | COMDISNEY | 200340107 |
| RTX | Raytheon Technologies Co | 8,434 | $738K | 0.3% | $54.99 | +40.8% | COM | 75513E101 |
| ASB | Associated Banc Corp | 32,298 | $710K | 0.3% | $18.48 | -7.8% | COM | 045487105 |
| VWO | Vanguard Emerging Market | 13,944 | $698K | 0.3% | $39.71 | — | FTSEEMRMKTETF | 922042858 |
| SHW | Sherwin Williams Co | 2,304 | $657K | 0.3% | $222.26 | +26.6% | DJGLBRLESETF | 824348106 |
| WFC | Wells Fargo & Co New | 13,981 | $657K | 0.3% | $38.93 | +6.8% | INTLSMCAPDIV | 949746101 |
| PG | Procter & Gamble Co | 4,685 | $654K | 0.3% | $69.76 | +82.4% | S&PMC400VLETF | 742718109 |
| FVD | First Trust Value Line Dividend | 16,292 | $643K | 0.2% | $30.87 | — | COMRESTRCNEW | 33734H106 |
| HON | Honeywell International | 2,508 | $541K | 0.2% | $138.65 | +40.3% | COM | 438516106 |
| JNJ | Johnson & Johnson | 3,321 | $533K | 0.2% | $114.45 | +31.3% | COM | 478160104 |
| MAR | Marriott Intl Inc Cl A | 3,383 | $528K | 0.2% | $115.51 | +16.6% | CL A NEW | 571903202 |
| CARR | Carrier Global Corp | 8,285 | $435K | 0.2% | $26.37 | +92.3% | COM | 14448C104 |
| KEY | Keycorp Inc New | 19,391 | $433K | 0.2% | $12.27 | +32.2% | COM | 493267108 |
| CSL | Carlisle Co | 2,067 | $417K | 0.2% | $124.05 | +54.8% | COM | 142339100 |
| YUMC | Yum China Holdings I | 7,131 | $417K | 0.2% | $35.63 | +72.6% | COM | 98850P109 |
| SCHO | Schwab Short Term US | 8,079 | $414K | 0.2% | $51.24 | — | SHT TM US TRES | 808524862 |
| T | A T & T Corp | 15,234 | $414K | 0.2% | $15.16 | +6.0% | COM | 00206R102 |
| PH | Parker-Hannifin Corp | 1,416 | $413K | 0.2% | $149.40 | +87.7% | COM | 701094104 |
| PNR | Pentair Plc | 4,976 | $363K | 0.1% | $40.59 | +73.7% | SHS | G7S00T104 |
| ADP | Auto Data Processing | 1,735 | $350K | 0.1% | $103.38 | +81.6% | COM | 053015103 |
| OTIS | Otis Worldwide Corp | 4,171 | $344K | 0.1% | $47.48 | +73.1% | COM | 68902V107 |
| STE | Steris Plc | 1,610 | $334K | 0.1% | $193.27 | +6.5% | COM | G8473T100 |
| IVV | iShares S&P 500 | 730 | $318K | 0.1% | $285.00 | — | AGGRESALLOCETF | 464287200 |
| MGA | Magna Intl Inc Cl A Vtgf | 4,140 | $318K | 0.1% | $50.00 | +41.9% | COM | 559222401 |
| MSFT | Microsoft Corp | 1,089 | $315K | 0.1% | $155.37 | +80.7% | COM | 594918104 |
| DIS | Disney Walt Hldg Co | 1,535 | $270K | 0.1% | $140.98 | +23.5% | COM | 254687106 |
| IWV | iShares Russell 3000 | 1,000 | $258K | 0.1% | $147.86 | — | CORES&P500ETF | 464287689 |
| FITB | Fifth Third Bancorp | 5,666 | $247K | 0.1% | $28.18 | +14.6% | COM | 316773100 |
| IGSB | Ishares Short Term | 4,443 | $243K | 0.1% | $54.69 | — | ISHS 1-5YR INVS | 464288646 |
| HD | Home Depot Inc | 725 | $239K | 0.1% | $284.21 | +3.6% | COM | 437076102 |
| KO | Coca Cola Company | 4,389 | $233K | 0.1% | $44.69 | +9.2% | COM | 191216100 |
| — | Premier Finl Corp | 7,092 | $229K | 0.1% | $29.33 | — | COM | 74052F108 |
| TIP | TIP Fund | 1,700 | $217K | 0.1% | $117.65 | — | TIPSBDETF | 464287176 |
| GNTX | Gentex Corp | 6,438 | $215K | 0.1% | $30.84 | +4.7% | COM | 371901109 |
| AEP | Amer Electric Pwr Co Inc | 2,613 | $213K | 0.1% | $68.23 | +9.0% | COM | 025537101 |
| CMCSA | Comcast Corp New Cl A | 3,635 | $208K | 0.1% | $51.39 | 0.0% | COM CL A | 20030N101 |
| SCHR | Schwab Intermediate Term | 3,607 | $205K | 0.1% | $56.83 | — | INTRM TRM TRES | 808524854 |
| MMM | Minnesota Mining & Mfg | 1,145 | $202K | 0.1% | $137.32 | 0.0% | COM | 88579Y101 |
| ABT | Abbott Laboratories | 1,712 | $201K | 0.1% | $108.63 | +4.5% | COM | 002824100 |
| — | Reeds Inc | 10,000 | $6,000 | 0.0% | $0.80 | — | COM | 758338107 |