Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q4 2021 (← Previous) (Next →)
Filing Date: Jan 10, 2022
Total Value: $280M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 181,274 | $27.45M | 9.8% | $106.85 | — | 500 VAL IDX FD | 921932703 |
| RPG | Invesco S&P 500 Pure Growth | 117,502 | $24.77M | 8.8% | $109.27 | — | S&P500 PUR GWT | 46137V266 |
| AGG | iShares Core US Agg Bond ETF | 213,629 | $24.37M | 8.7% | $114.84 | — | CORE US AGGBD ET | 464287226 |
| FBND | Fidelity Total Bond ETF | 383,055 | $20.31M | 7.2% | $52.24 | — | TOTAL BD ETF | 316188309 |
| DWM | Wisdomtree LC Value | 342,399 | $18.52M | 6.6% | $51.00 | — | INTL EQUITY FD | 97717W703 |
| VOE | Vanguard Mid Cap Value | 108,369 | $16.29M | 5.8% | $109.40 | — | MCAP VL IDXVIP | 922908512 |
| SCZ | iShares MSCI EAFE Small-Cap | 212,781 | $15.55M | 5.6% | $61.69 | — | EAFE SML CP ETF | 464288273 |
| EFG | iShares MSCI EAFE Growth | 140,935 | $15.54M | 5.5% | $84.87 | — | EAFE GRWTH ETF | 464288885 |
| VBR | Vanguard SC Value | 65,790 | $11.77M | 4.2% | $129.54 | — | SM CP VAL ETF | 922908611 |
| DLS | Wisdomtree SC Value | 157,329 | $11.59M | 4.1% | $70.25 | — | INTL SMCAP DIV | 97717W760 |
| IEMG | iShares Core MSCI Emerging Markets | 187,665 | $11.23M | 4.0% | $45.65 | — | CORE MSCI EMKT | 46434G103 |
| MDYG | SPDR S&P 400 Mid Cap | 118,424 | $9.655M | 3.4% | $66.07 | — | S&P 400 MDCP GRW | 78464A821 |
| SLYG | SPDR S&P 600 Small Cap | 86,466 | $8.026M | 2.9% | $54.44 | — | S&P 600 SMCP GRW | 78464A201 |
| FNDX | Schwab Fundamental US | 85,228 | $4.995M | 1.8% | $36.86 | — | SCHWAB FDT US LG | 808524771 |
| FNDC | Schwab Fundamental Intl | 83,578 | $4.516M | 1.6% | $33.09 | — | SCHWB FDT INT SC | 808524748 |
| QQEW | Nasdaq 100 Equal Weight | 37,710 | $4.468M | 1.6% | $58.47 | — | SHS | 337344105 |
| PEP | Pepsico Incorporated | 21,238 | $3.689M | 1.3% | $90.55 | +58.4% | COM | 713448108 |
| VTI | Vanguard Total Stock | 12,200 | $2.946M | 1.1% | $137.12 | — | TOTAL STK MKT | 922908769 |
| SCHC | Schwab Internatnal Small | 67,177 | $2.75M | 1.0% | $29.49 | — | INTL SCEQT ETF | 808524888 |
| WEC | Wisconsin Egy Cp Hldg Co | 24,864 | $2.414M | 0.9% | $78.42 | +1.3% | COM | 92939U106 |
| IWN | iShares Russell 2000 Value | 13,282 | $2.205M | 0.8% | $108.41 | — | RUS 2000 VAL ETF | 464287630 |
| HBAN | Huntington Bancshs | 136,411 | $2.103M | 0.8% | $10.28 | +26.7% | COM | 446150104 |
| IWP | iShares Russell Mid-Cap Growth | 17,782 | $2.049M | 0.7% | $129.68 | — | RUS MD CP GR ETF | 464287481 |
| IWO | iShares Russell 2000 Growth | 6,477 | $1.898M | 0.7% | $214.32 | — | RUS 2000 GRW ETF | 464287648 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 37,856 | $1.794M | 0.6% | $39.35 | — | FTSE RAFI DEV | 46138E743 |
| LNT | J P Morgan Chase & Co | 16,149 | $1.731M | 0.6% | $43.79 | +14.3% | COM | 018802108 |
| IJJ | S&P Midcap I Value | 14,973 | $1.657M | 0.6% | $113.35 | — | S&P MC 400VL ETF | 464287705 |
| SPY | S P D R TRUST Unit SR | 3,053 | $1.45M | 0.5% | $406.33 | — | TR UNIT | 78462F103 |
| PRF | Fundamental 1000 | 8,113 | $1.393M | 0.5% | $117.91 | — | COM | 46137V613 |
| AAPL | Apple Inc | 7,639 | $1.356M | 0.5% | $93.47 | +65.5% | COM | 037833100 |
| PRFZ | Small & MidCap Fund | 6,889 | $1.321M | 0.5% | $129.91 | — | FTSE RAFI 1500 | 46137V597 |
| COFS | Choiceone Finl Svcs | 47,093 | $1.247M | 0.4% | $22.88 | -6.1% | COM | 170386106 |
| IDLV | Invesco Intl Developed Low Vol | 34,045 | $1.087M | 0.4% | $32.08 | — | S&P INTL LOW | 46138E230 |
| YUM | Yum Brands Inc | 7,464 | $1.036M | 0.4% | $69.96 | +69.0% | COM | 988498101 |
| AOA | 90/10 Diversified Growth | 12,727 | $927K | 0.3% | $58.01 | — | AGGRES ALLOC ETF | 464289859 |
| MBWM | Mercantile Bank Corp | 25,834 | $905K | 0.3% | $17.10 | +74.8% | COM | 587376104 |
| SHW | Sherwin Williams Co | 2,304 | $811K | 0.3% | $222.26 | +40.0% | COM | 824348106 |
| CMA | Comerica Incorporated | 9,325 | $811K | 0.3% | $53.72 | +30.8% | COM | 200340107 |
| VWO | Vanguard Emerging Market | 15,711 | $777K | 0.3% | $40.81 | — | FTSE EMR MKT ETF | 922042858 |
| PG | Procter & Gamble Co | 4,598 | $752K | 0.3% | $69.76 | +92.3% | COM | 742718109 |
| RTX | Raytheon Technologies Co | 8,361 | $720K | 0.3% | $54.99 | +44.2% | COM | 75513E101 |
| WFC | Wells Fargo & Co New | 13,709 | $658K | 0.2% | $38.93 | +14.1% | COM | 949746101 |
| FVD | First Trust Value Line Dividend | 14,392 | $619K | 0.2% | $30.87 | — | SHS | 33734H106 |
| MAR | Marriott Intl Inc Cl A | 3,383 | $559K | 0.2% | $115.51 | +31.3% | CL A | 571903202 |
| JNJ | Johnson & Johnson | 3,205 | $548K | 0.2% | $114.45 | +26.8% | COM | 478160104 |
| HON | Honeywell International | 2,508 | $523K | 0.2% | $138.65 | +33.5% | COM | 438516106 |
| CSL | Carlisle Co | 2,067 | $513K | 0.2% | $124.05 | +76.6% | COM | 142339100 |
| PH | Parker-Hannifin Corp | 1,416 | $450K | 0.2% | $149.40 | +95.9% | COM | 701094104 |
| KEY | Keycorp Inc New | 19,391 | $449K | 0.2% | $12.27 | +53.1% | COM | 493267108 |
| CARR | Carrier Global Corp | 8,285 | $449K | 0.2% | $26.37 | +93.2% | COM | 14448C104 |
| ADP | Auto Data Processing | 1,735 | $428K | 0.2% | $103.38 | +100.5% | COM | 053015103 |
| STE | Steris Plc | 1,610 | $392K | 0.1% | $193.27 | +13.9% | SHS USD | G8473T100 |
| YUMC | Yum China Holdings I | 7,353 | $366K | 0.1% | $36.19 | +49.9% | COM | 98850P109 |
| PNR | Pentair Plc | 4,976 | $363K | 0.1% | $40.59 | +72.0% | SHS | G7S00T104 |
| OTIS | Otis Worldwide Corp | 4,151 | $361K | 0.1% | $47.48 | +65.2% | COM | 68902V107 |
| IVV | iShares S&P 500 | 730 | $348K | 0.1% | $285.00 | — | CORE S&P500 ETF | 464287200 |
| MGA | Magna Intl Inc Cl A Vtgf | 4,140 | $335K | 0.1% | $50.00 | +41.0% | CL A | 559222401 |
| MSFT | Microsoft Corp | 980 | $330K | 0.1% | $155.37 | +101.7% | COM | 594918104 |
| HD | Home Depot Inc | 773 | $321K | 0.1% | $287.87 | +19.2% | COM | 437076102 |
| T | A T & T Corp | 12,194 | $300K | 0.1% | $15.16 | -3.3% | COM | 00206R102 |
| IWV | iShares Russell 3000 | 1,000 | $278K | 0.1% | $147.86 | — | RUSSELL 3000 ETF | 464287689 |
| FITB | Fifth Third Bancorp | 5,666 | $247K | 0.1% | $28.18 | +31.8% | COM | 316773100 |
| SCHV | Schwab US Large Cap | 3,346 | $245K | 0.1% | $73.22 | — | US LCAP VA ETF | 808524409 |
| KO | Coca Cola Company | 4,114 | $244K | 0.1% | $44.69 | +10.0% | COM | 191216100 |
| ABT | Abbott Laboratories | 1,712 | $241K | 0.1% | $108.63 | +9.3% | COM | 002824100 |
| DIS | Disney Walt Hldg Co | 1,501 | $232K | 0.1% | $140.98 | +11.9% | COM DISNEY | 254687106 |
| AEP | Amer Electric Pwr Co Inc | 2,613 | $232K | 0.1% | $68.23 | +6.2% | COM | 025537101 |
| GNTX | Gentex Corp | 6,438 | $224K | 0.1% | $30.84 | +15.1% | COM | 371901109 |
| TIP | TIP Fund | 1,700 | $220K | 0.1% | $117.65 | — | TIPS BD ETF | 464287176 |
| — | Premier Finl Corp | 7,092 | $219K | 0.1% | $29.33 | — | COM | 74052F108 |
| ASB | Associated Banc Corp | 9,486 | $214K | 0.1% | $18.48 | +3.6% | COM | 045487105 |
| VEA | Vanguard Ftse Developed | 4,133 | $211K | 0.1% | $51.05 | — | FTSE DEV MKT ETF | 921943858 |
| MMM | Minnesota Mining & Mfg | 1,145 | $203K | 0.1% | $137.32 | -7.3% | COM | 88579Y101 |
| — | Reeds Inc | 10,000 | $4,000 | 0.0% | $0.80 | — | COM | 758338107 |