Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q3 2023 (← Previous) (Next →)
Filing Date: Nov 14, 2023
Total Value: $285M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 200,815 | $29.86M | 10.5% | $148.69 | $115.21 | +29.1% | 500 VAL IDX FD | 921932703 |
| AGG | iShares Core US Agg Bond ETF | 244,076 | $22.95M | 8.0% | $94.04 | $111.38 | -15.6% | CORE US AGGBD ET | 464287226 |
| VOOG | Vanguard S&P 500 Growth | 87,040 | $21.48M | 7.5% | $246.84 * | $42.35 | -2.9% | 500 GRTH IDX F | 921932505 |
| FBND | Fidelity Total Bond ETF | 488,572 | $21.28M | 7.5% | $43.56 | $50.71 | -14.1% | TOTAL BD ETF | 316188309 |
| DWM | Wisdomtree LC Value | 405,635 | $19.61M | 6.9% | $48.35 | $50.58 | -4.4% | INTL EQUITY FD | 97717W703 |
| SCZ | iShares MSCI EAFE Small-Cap | 309,636 | $17.49M | 6.1% | $56.47 | $61.25 | -7.8% | EAFE SML CP ETF | 464288273 |
| VOE | Vanguard Mid Cap Value | 129,631 | $16.98M | 5.9% | $130.96 | $114.69 | +14.2% | MCAP VL IDXVIP | 922908512 |
| EFG | iShares MSCI EAFE Growth | 186,242 | $16.07M | 5.6% | $86.30 | $84.51 | +2.1% | EAFE GRWTH ETF | 464288885 |
| VBR | Vanguard SC Value | 83,553 | $13.33M | 4.7% | $159.49 | $140.73 | +13.3% | SM CP VAL ETF | 922908611 |
| DLS | Wisdomtree SC Value | 227,049 | $13.05M | 4.6% | $57.47 | $67.80 | -15.2% | INTL SMCAP DIV | 97717W760 |
| IEMG | iShares Core MSCI Emerging Markets | 262,413 | $12.49M | 4.4% | $47.59 | $51.38 | -7.4% | CORE MSCI EMKT | 46434G103 |
| MDYG | SPDR S&P 400 Mid Cap | 153,608 | $10.62M | 3.7% | $69.14 | $58.36 | +18.5% | S&P 400 MDCP GRW | 78464A821 |
| SLYG | SPDR S&P 600 Small Cap | 124,230 | $9.102M | 3.2% | $73.27 | $66.88 | +9.5% | S&P 600 SMCP GRW | 78464A201 |
| QQEW | Nasdaq 100 Equal Weight | 39,619 | $4.12M | 1.4% | $103.99 | $64.49 | +61.2% | SHS | 337344105 |
| FNDX | Schwab Fundamental US | 71,442 | $3.999M | 1.4% | $55.97 * | $12.76 | +46.2% | SCHWAB FDT US LG | 808524771 |
| PEP | Pepsico Incorporated | 21,444 | $3.633M | 1.3% | $169.44 * | $90.55 | +73.0% | COM | 713448108 |
| RPG | Invesco S&P 500 Pure Growth | 111,489 | $3.361M | 1.2% | $30.15 | $24.64 | +22.4% | S&P500 PUR GWT | 46137V266 |
| VTI | Vanguard Total Stock | 12,081 | $2.566M | 0.9% | $212.41 | $134.08 | +58.4% | TOTAL STK MKT | 922908769 |
| FNDC | Schwab Fundamental Intl | 71,855 | $2.309M | 0.8% | $32.14 | $32.70 | -1.7% | SCHWB FDT INT SC | 808524748 |
| SCHC | Schwab Internatnal Small | 70,215 | $2.264M | 0.8% | $32.25 | $32.01 | +0.7% | INTL SCEQT ETF | 808524888 |
| WEC | Wisconsin Egy Cp Hldg Co | 25,586 | $2.061M | 0.7% | $80.55 * | $78.45 | -5.4% | COM | 92939U106 |
| AAPL | Apple Inc | 11,076 | $1.896M | 0.7% | $171.21 | $121.92 | +38.9% | COM | 037833100 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 41,389 | $1.802M | 0.6% | $43.53 | $41.33 | +5.3% | FTSE RAFI DEV | 46138E743 |
| IWP | iShares Russell Mid-Cap Growth | 17,263 | $1.577M | 0.6% | $91.35 | $86.95 | +5.1% | RUS MD CP GR ETF | 464287481 |
| HBAN | Huntington Bancshs | 134,016 | $1.394M | 0.5% | $10.40 * | $10.28 | -7.9% | COM | 446150104 |
| IWO | iShares Russell 2000 Growth | 6,068 | $1.36M | 0.5% | $224.15 | $205.39 | +9.1% | RUS 2000 GRW ETF | 464287648 |
| IWN | iShares Russell 2000 Value | 9,913 | $1.344M | 0.5% | $135.55 | $123.02 | +10.2% | RUS 2000 VAL ETF | 464287630 |
| IJJ | S&P Midcap I Value | 12,958 | $1.308M | 0.5% | $100.93 | $81.55 | +23.8% | S&P MC 400VL ETF | 464287705 |
| IJH | S&P Midcap I Fund | 5,021 | $1.252M | 0.4% | $249.35 * | $48.35 | +3.2% | CORE S&P MCP ETF | 464287507 |
| BND | Vanguard Total Bond | 17,057 | $1.19M | 0.4% | $69.78 | $73.53 | -5.1% | TOTAL BND MRKT | 921937835 |
| PRF | Fundamental 1000 | 36,772 | $1.17M | 0.4% | $31.82 | $31.00 | +2.7% | FTSE RAFI 1000 | 46137V613 |
| PRFZ | Small & MidCap Fund | 28,949 | $955K | 0.3% | $32.99 | $32.89 | +0.3% | FTSE RAFI 1500 | 46137V597 |
| YUM | Yum Brands Inc | 7,507 | $938K | 0.3% | $124.94 * | $69.96 | +71.0% | COM | 988498101 |
| JPM | J P Morgan Chase & Co | 6,210 | $901K | 0.3% | $145.03 * | $106.07 | +29.8% | COM | 46625H100 |
| COFS | Choiceone Finl Svcs | 44,436 | $873K | 0.3% | $19.64 * | $22.88 | -21.1% | COM | 170386106 |
| VWO | Vanguard Emerging Market | 21,349 | $837K | 0.3% | $39.21 | $41.23 | -4.9% | FTSE EMR MKT ETF | 922042858 |
| DFAC | Dimensional U S Core | 29,575 | $775K | 0.3% | $26.20 | $26.47 | -1.0% | US CORE EQUITY 2 | 25434V708 |
| SPY | S P D R TRUST Unit SR | 1,692 | $723K | 0.3% | $427.36 | $411.83 | +3.8% | TR UNIT | 78462F103 |
| MAR | Marriott Intl Inc Cl A | 3,395 | $667K | 0.2% | $196.58 * | $115.51 | +66.4% | CL A | 571903202 |
| UPS | United Parcel Service B | 4,256 | $663K | 0.2% | $155.87 * | $150.63 | -8.7% | CL B NEW | 911312106 |
| IVV | iShares S&P 500 | 1,524 | $654K | 0.2% | $429.43 | $359.28 | +19.5% | CORE S&P500 ETF | 464287200 |
| PG | Procter & Gamble Co | 4,465 | $651K | 0.2% | $145.86 * | $70.41 | +95.7% | COM | 742718109 |
| IDLV | Invesco Intl Developed Low Vol | 23,459 | $612K | 0.2% | $26.10 | $31.35 | -16.8% | S&P INTL LOW | 46138E230 |
| MBWM | Mercantile Bank Corp | 19,768 | $611K | 0.2% | $30.91 * | $17.10 | +67.4% | COM | 587376104 |
| — | Raytheon Technologies Co | 8,383 | $603K | 0.2% | $71.97 | $81.83 | — | COM | 755111507 |
| PH | Parker-Hannifin Corp | 1,523 | $593K | 0.2% | $389.52 * | $157.10 | +142.0% | COM | 701094104 |
| WFC | Wells Fargo & Co New | 13,709 | $560K | 0.2% | $40.86 * | $39.08 | -1.2% | COM | 949746101 |
| JNJ | Johnson & Johnson | 3,467 | $540K | 0.2% | $155.75 * | $117.34 | +23.8% | COM | 478160104 |
| CSL | Carlisle Co | 2,067 | $536K | 0.2% | $259.26 * | $124.05 | +103.5% | COM | 142339100 |
| MSFT | Microsoft Corp | 1,654 | $522K | 0.2% | $315.77 | $203.09 | +52.9% | COM | 594918104 |
| SHW | Sherwin Williams Co | 1,977 | $504K | 0.2% | $255.05 | $222.26 | +12.5% | COM | 824348106 |
| DFAX | Dimensional Wld Ex US Cr | 22,334 | $503K | 0.2% | $22.52 | $24.20 | -6.9% | WORLD EX US CORE | 25434V880 |
| FVD | First Trust Value Line Dividend | 13,315 | $498K | 0.2% | $37.39 | $30.62 | +22.1% | SHS | 33734H106 |
| HON | Honeywell International | 2,508 | $463K | 0.2% | $184.74 * | $138.65 | +19.6% | COM | 438516106 |
| CARR | Carrier Global Corp | 8,285 | $457K | 0.2% | $55.20 * | $26.37 | +103.3% | COM | 14448C104 |
| LNT | Alliant Energy Corp | 9,252 | $448K | 0.2% | $48.45 * | $44.11 | +1.6% | COM | 018802108 |
| NVDA | Nvidia Corp | 985 | $428K | 0.2% | $434.88 * | $24.96 | +74.2% | COM | 67066G104 |
| ADP | Auto Data Processing | 1,735 | $417K | 0.1% | $240.58 * | $103.38 | +121.4% | COM | 053015103 |
| YUMC | Yum China Holdings I | 7,391 | $412K | 0.1% | $55.72 | $36.19 | +54.0% | COM | 98850P109 |
| CMA | Comerica Incorporated | 9,325 | $387K | 0.1% | $41.55 * | $53.72 | -30.6% | COM | 200340107 |
| STE | Steris Plc | 1,610 | $353K | 0.1% | $219.42 | $193.32 | +11.3% | COM | G8473T100 |
| VEA | Vanguard Ftse Developed | 7,749 | $339K | 0.1% | $43.72 | $45.93 | -4.8% | VAN FTSE DEV MKT | 921943858 |
| OTIS | Otis Worldwide Corp | 4,151 | $333K | 0.1% | $80.31 * | $47.48 | +62.9% | COM | 68902V107 |
| PNR | Pentair Plc | 4,976 | $322K | 0.1% | $64.75 * | $40.59 | +55.6% | COM | G7S00T104 |
| GOOGL | Alphabet Inc. | 2,240 | $293K | 0.1% | $130.86 | $128.39 | +1.2% | CAP STK CL A | 02079K305 |
| IWV | iShares Russell 3000 | 1,178 | $289K | 0.1% | $245.09 | $186.19 | +31.6% | RUSSELL 3000 ETF | 464287689 |
| ABBV | Abbvie Inc | 1,807 | $269K | 0.1% | $149.09 * | $137.30 | +0.2% | COM | 00287Y109 |
| MRK | Merck & Co Inc | 2,606 | $268K | 0.1% | $102.94 * | $99.84 | -4.0% | COM | 58933Y105 |
| NVT | Nvent Electric Plc | 5,010 | $265K | 0.1% | $52.99 * | $40.69 | +26.7% | SHS | G6700G107 |
| VXF | Vanguard Extended Market | 1,848 | $265K | 0.1% | $143.33 | $141.92 | +1.0% | EXTEND MKT ETF | 922908652 |
| BRK/B | Berkshire Hathaway Cl B | 728 | $255K | 0.1% | $350.30 | $296.98 | +18.0% | CL B NEW | 084670702 |
| IWF | iShares Russell 1000 Growth | 840 | $223K | 0.1% | $265.99 * | $57.61 | +15.4% | RUS 1000 GRW ETF | 464287614 |
| MGA | Magna Intl Inc Cl A Vtgf | 4,140 | $222K | 0.1% | $53.61 * | $50.03 | -1.8% | COM | 559222401 |
| SCHF | Schwab International | 6,473 | $220K | 0.1% | $33.96 * | $15.61 | +8.8% | INTL EQTY ETF | 808524805 |
| GNTX | Gentex Corp | 6,438 | $209K | 0.1% | $32.54 | $32.06 | +1.5% | COM | 371901109 |
| KEY | Keycorp Inc New | 19,391 | $209K | 0.1% | $10.76 * | $12.27 | -21.9% | COM | 493267108 |
| UNH | Unitedhealth Group Inc | 407 | $205K | 0.1% | $503.60 * | $469.94 | +2.7% | COM | 91324P102 |
| T | A T & T Corp | 11,448 | $172K | 0.1% | $15.02 * | $15.10 | -12.0% | COM | 00206R102 |