Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q4 2016 (← Previous) (Next →)
Filing Date: Feb 10, 2017
Total Value: $431M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ETF | 1,141,355 | $132M | 30.5% | $115.32 | $92.65 | +24.5% | COMMON STOCK | 922908769 |
| EFA | iShares MSCI EAFE ETF | 1,088,218 | $62.82M | 14.6% | $57.73 | $57.82 | -0.2% | COMMON STOCK | 464287465 |
| AGG | iShares Core US Aggregate Bond | 427,035 | $46.15M | 10.7% | $108.06 | $109.57 | -1.4% | COMMON STOCK | 464287226 |
| IWD | iShares Russell 1000 Value ETF | 360,176 | $40.35M | 9.4% | $112.03 | $96.55 | +16.0% | COMMON STOCK | 464287598 |
| IWB | iShares Russell 1000 ETF | 193,908 | $24.13M | 5.6% | $124.46 | $109.39 | +13.8% | COMMON STOCK | 464287622 |
| BND | Vanguard Total Bond Market ETF | 251,562 | $20.32M | 4.7% | $80.79 | $82.30 | -1.8% | COMMON STOCK | 921937835 |
| XLK | Technology Select Sector SPDR ETF | 356,610 | $17.25M | 4.0% | $48.36 * | $21.32 | +13.4% | COMMON STOCK | 81369Y803 |
| IWF | iShares Russell 1000 Growth ETF | 145,273 | $15.24M | 3.5% | $104.90 * | $21.19 | +23.8% | COMMON STOCK | 464287614 |
| XLY | Consumer Discr Select Sect SPDR ETF | 179,698 | $14.63M | 3.4% | $81.40 * | $38.44 | +5.9% | COMMON STOCK | 81369Y407 |
| FBIZ | First Business Financial Services, Inc. | 407,453 | $9.665M | 2.2% | $23.72 * | $14.35 | +29.5% | COMMON STOCK | 319390100 |
| SPY | SPDR S&P 500 ETF | 33,329 | $7.45M | 1.7% | $223.53 | $205.93 | +8.5% | COMMON STOCK | 78462F103 |
| VOX | Vanguard Telecommunication Services ETF | 73,927 | $7.404M | 1.7% | $100.15 | $97.05 | +3.2% | COMMON STOCK | 92204A884 |
| XLF | Financial Select Sector SPDR ETF | 302,342 | $7.029M | 1.6% | $23.25 | $21.45 | +8.4% | COMMON STOCK | 81369Y605 |
| MUB | iShares National Muni Bond ETF | 16,924 | $1.831M | 0.4% | $108.19 | $108.58 | -0.4% | COMMON STOCK | 464288414 |
| SCHB | Schwab US Broad Market ETF | 30,707 | $1.664M | 0.4% | $54.19 * | $8.81 | +2.5% | COMMON STOCK | 808524102 |
| FIS | Fidelity National Information Services Inc. | 11,771 | $890K | 0.2% | $75.61 * | $45.73 | +41.3% | COMMON STOCK | 31620M106 |
| PM | Philip Morris International Inc | 9,388 | $859K | 0.2% | $91.50 * | $49.61 | +17.1% | COMMON STOCK | 718172109 |
| AAPL | Apple Inc | 6,537 | $757K | 0.2% | $115.80 * | $24.27 | +10.0% | COMMON STOCK | 037833100 |
| IWN | iShares Russell 2000 Value | 5,354 | $637K | 0.1% | $118.98 | $86.91 | +36.9% | COMMON STOCK | 464287630 |
| — | CBS Corp | 9,586 | $610K | 0.1% | $63.63 | $54.76 | — | COMMON STOCK | 124857202 |
| BA | Boeing Co | 3,877 | $604K | 0.1% | $155.79 * | $124.48 | +15.9% | COMMON STOCK | 097023105 |
| — | Discover Financial Services | 8,261 | $596K | 0.1% | $72.15 | $56.58 | — | COMMON STOCK | 254709108 |
| CVX | Chevron Corp | 5,050 | $594K | 0.1% | $117.62 * | $59.23 | +35.3% | COMMON STOCK | 166764100 |
| IWO | iShares Russell 2000 Growth | 3,632 | $559K | 0.1% | $153.91 | $122.06 | +26.1% | COMMON STOCK | 464287648 |
| HD | The Home Depot Inc | 4,137 | $555K | 0.1% | $134.16 * | $88.41 | +22.1% | COMMON STOCK | 437076102 |
| IWM | iShares Russell 2000 | 4,073 | $549K | 0.1% | $134.79 | $119.51 | +12.8% | COMMON STOCK | 464287655 |
| DIS | Walt Disney Company | 5,199 | $541K | 0.1% | $104.06 * | $89.04 | +9.5% | COMMON STOCK | 254687106 |
| EFX | Equifax Inc | 4,459 | $527K | 0.1% | $118.19 * | $112.26 | -3.1% | COMMON STOCK | 294429105 |
| HOG | Harley-Davidson Inc | 8,800 | $513K | 0.1% | $58.30 | $57.04 | +2.3% | COMMON STOCK | 412822108 |
| TJX | TJX Companies Inc | 6,755 | $508K | 0.1% | $75.20 * | $33.23 | -0.5% | COMMON STOCK | 872540109 |
| QCOM | Qualcomm Inc | 7,764 | $506K | 0.1% | $65.17 * | $37.26 | +36.7% | COMMON STOCK | 747525103 |
| MDLZ | Mondelez Intl Inc Class A | 11,164 | $495K | 0.1% | $44.34 * | $23.16 | +55.0% | COMMON STOCK | 609207105 |
| PFG | Principal Financial Group Inc | 8,562 | $495K | 0.1% | $57.81 * | $29.45 | +40.1% | COMMON STOCK | 74251V102 |
| NOC | Northrop Grumman Corp | 2,115 | $492K | 0.1% | $232.62 * | $200.65 | +0.3% | COMMON STOCK | 666807102 |
| UNH | UnitedHealth Group Inc | 3,041 | $487K | 0.1% | $160.14 * | $71.93 | +92.9% | COMMON STOCK | 91324P102 |
| AMP | Ameriprise Financial Inc | 4,337 | $481K | 0.1% | $110.91 * | $77.48 | +19.7% | COMMON STOCK | 03076C106 |
| — | BlackRock Inc | 1,250 | $476K | 0.1% | $380.80 | $330.42 | — | COMMON STOCK | 09247X101 |
| MO | Altria Group Inc | 6,753 | $457K | 0.1% | $67.67 * | $25.26 | +42.4% | COMMON STOCK | 02209S103 |
| MAR | Marriott International Inc Class A | 5,455 | $451K | 0.1% | $82.68 * | $59.55 | +28.3% | COMMON STOCK | 571903202 |
| — | United States Steel Corp | 13,553 | $447K | 0.1% | $32.98 | $7.97 | — | COMMON STOCK | 912909108 |
| TRV | The Travelers Companies Inc | 3,629 | $444K | 0.1% | $122.35 * | $75.98 | +32.4% | COMMON STOCK | 89417E109 |
| CMCSA | Comcast Corp Class A | 6,400 | $442K | 0.1% | $69.06 * | $19.73 | +41.1% | COMMON STOCK | 20030N101 |
| IEFA | iShares Core MSCI EAFE ETF | 8,077 | $433K | 0.1% | $53.61 | $55.48 | -3.3% | COMMON STOCK | 46432F842 |
| AMT | American Tower Corp | 4,070 | $430K | 0.1% | $105.65 * | $73.02 | +15.6% | COMMON STOCK | 03027X100 |
| ALL | Allstate Corp | 5,789 | $429K | 0.1% | $74.11 * | $50.51 | +20.1% | COMMON STOCK | 020002101 |
| — | Interoil Corporation Com | 9,000 | $428K | 0.1% | $47.56 | $42.00 | — | FOREIGN STOCK | 460951106 |
| IVZ | Invesco Ltd | 14,009 | $425K | 0.1% | $30.34 * | $19.10 | +4.7% | COMMON STOCK | G491BT108 |
| PGR | Progressive Corp | 11,930 | $424K | 0.1% | $35.54 * | $23.50 | +14.6% | COMMON STOCK | 743315103 |
| ECL | Ecolab Inc | 3,588 | $421K | 0.1% | $117.34 * | $97.59 | +9.0% | COMMON STOCK | 278865100 |
| M | Macy's Inc Com | 11,654 | $417K | 0.1% | $35.78 | $36.24 | -1.2% | COMMON STOCK | 55616P104 |
| MCO | Moody's Corporation | 4,176 | $394K | 0.1% | $94.35 * | $73.70 | +17.7% | COMMON STOCK | 615369105 |
| ELV | Anthem Inc | 2,711 | $390K | 0.1% | $143.86 * | $116.54 | +9.6% | COMMON STOCK | 036752103 |
| GWW | W.W. Grainger Inc | 1,647 | $383K | 0.1% | $232.54 * | $179.37 | +13.0% | COMMON STOCK | 384802104 |
| BMO | Bank Of Montreal | 5,268 | $379K | 0.1% | $71.94 * | $39.33 | +27.0% | COMMON STOCK | 063671101 |
| BABA | Alibaba Group Hldg Ltd Sponsored ADR | 4,000 | $351K | 0.1% | $87.75 | $70.38 | +24.8% | COMMON STOCK | 01609W102 |
| KHC | Kraft Heinz Co Com | 3,721 | $325K | 0.1% | $87.34 * | $47.82 | +21.1% | COMMON STOCK | 500754106 |
| KR | The Kroger Co | 8,643 | $298K | 0.1% | $34.48 * | $30.11 | -5.0% | COMMON STOCK | 501044101 |
| MCD | McDonald's Corp | 2,434 | $296K | 0.1% | $121.61 * | $73.52 | +33.8% | COMMON STOCK | 580135101 |
| MSFT | Microsoft Corp | 4,158 | $258K | 0.1% | $62.05 * | $53.94 | +3.6% | COMMON STOCK | 594918104 |
| — | General Electric Co | 8,106 | $256K | 0.1% | $31.58 | $31.58 | — | COMMON STOCK | 369604103 |
| XLP | Consumer Staples Select Sector SPDR ETF | 4,873 | $252K | 0.1% | $51.71 | $50.80 | +1.8% | COMMON STOCK | 81369Y308 |
| BRK/A | Berkshire Hathaway Inc Class A | 1 | $244K | 0.1% | $244000.00 | $214456.19 | +13.8% | COMMON STOCK | 084670108 |
| AMGN | Amgen Inc | 1,640 | $240K | 0.1% | $146.34 * | $112.94 | -1.3% | COMMON STOCK | 031162100 |
| TFI | SPDR Nuveen Bloomberg Barclays Municipal Bond | 5,025 | $238K | 0.1% | $47.36 | $48.41 | -2.0% | COMMON STOCK | 78468R721 |
| PNC | PNC Financial Services Group Inc | 1,968 | $230K | 0.1% | $116.87 * | $77.14 | +12.6% | COMMON STOCK | 693475105 |
| CVS | CVS Health Corp | 2,827 | $223K | 0.1% | $78.88 * | $58.21 | +2.4% | COMMON STOCK | 126650100 |
| T | AT&T Inc | 4,903 | $208K | 0.0% | $42.42 * | $15.46 | +8.9% | COMMON STOCK | 00206R102 |
| LOW | Lowe's Companies Inc | 2,895 | $206K | 0.0% | $71.16 * | $57.49 | +4.7% | COMMON STOCK | 548661107 |
| — | Guggenheim S&P 500 Equal Weight ETF | 2,323 | $201K | 0.0% | $86.53 | $86.53 | — | COMMON STOCK | 78355W106 |
| PHYS | Sprott Physical Gold Trust | 19,350 | $182K | 0.0% | $9.41 | $9.53 | — | COMMON STOCK | 85207H104 |