Location: Madison, WI
CIK: 0001521951 · Show all filings
Period: Q1 2017 (← Previous) (Next →)
Filing Date: May 11, 2017
Total Value: $474M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VTI | Vanguard Total Stock Market ETF | 1,152,744 | $140M | 29.5% | $121.32 | $92.65 | +30.9% | COMMON STOCK | 922908769 |
| EFA | iShares MSCI EAFE ETF | 1,143,727 | $71.24M | 15.0% | $62.29 | $57.95 | +7.5% | COMMON STOCK | 464287465 |
| AGG | iShares Core US Aggregate Bond | 485,301 | $52.65M | 11.1% | $108.49 | $109.41 | -0.8% | COMMON STOCK | 464287226 |
| IWD | iShares Russell 1000 Value ETF | 363,483 | $41.78M | 8.8% | $114.94 | $96.55 | +19.0% | COMMON STOCK | 464287598 |
| IWM | iShares Russell 2000 | 189,722 | $26.08M | 5.5% | $137.48 | $136.26 | +0.9% | COMMON STOCK | 464287655 |
| BND | Vanguard Total Bond Market ETF | 277,637 | $22.51M | 4.7% | $81.08 | $82.16 | -1.3% | COMMON STOCK | 921937835 |
| XLI | Industrials Select Sector SPDR | 281,217 | $18.3M | 3.9% | $65.06 | $64.62 | +0.7% | COMMON STOCK | 81369Y704 |
| XLF | Financial Select Sector SPDR E | 750,398 | $17.81M | 3.8% | $23.73 | $22.94 | +3.4% | COMMON STOCK | 81369Y605 |
| IWF | iShares Russell 1000 Growth ET | 147,957 | $16.84M | 3.5% | $113.80 * | $21.31 | +33.5% | COMMON STOCK | 464287614 |
| XLE | Energy Select Sector SPDR ETF | 238,330 | $16.66M | 3.5% | $69.90 * | $36.15 | -3.3% | COMMON STOCK | 81369Y506 |
| FBIZ | First Business Financial Services, Inc. | 395,534 | $10.27M | 2.2% | $25.96 * | $14.35 | +42.5% | COMMON STOCK | 319390100 |
| SPY | SPDR S&P 500 ETF | 18,195 | $4.289M | 0.9% | $235.72 | $205.93 | +14.5% | COMMON STOCK | 78462F103 |
| MUB | iShares National Muni Bond ETF | 21,410 | $2.333M | 0.5% | $108.97 | $108.55 | +0.4% | COMMON STOCK | 464288414 |
| KO | Coca-Cola Co | 47,306 | $2.008M | 0.4% | $42.45 * | $31.52 | +2.4% | COMMON STOCK | 191216100 |
| PM | Philip Morris International Inc | 9,988 | $1.128M | 0.2% | $112.94 * | $50.57 | +43.0% | COMMON STOCK | 718172109 |
| AAPL | Apple Inc | 7,157 | $1.028M | 0.2% | $143.64 * | $24.80 | +34.1% | COMMON STOCK | 037833100 |
| FIS | Fidelity National Information Services Inc. | 11,771 | $937K | 0.2% | $79.60 * | $45.73 | +49.2% | COMMON STOCK | 31620M106 |
| DIS | Walt Disney Company | 6,887 | $781K | 0.2% | $113.40 * | $92.46 | +14.7% | COMMON STOCK | 254687106 |
| HD | The Home Depot Inc | 4,755 | $698K | 0.1% | $146.79 * | $91.78 | +29.5% | COMMON STOCK | 437076102 |
| BA | Boeing Co | 3,845 | $680K | 0.1% | $176.85 * | $124.48 | +32.9% | COMMON STOCK | 097023105 |
| IWN | iShares Russell 2000 Value | 5,354 | $633K | 0.1% | $118.23 | $86.91 | +36.0% | COMMON STOCK | 464287630 |
| SBUX | Starbucks Corp | 10,729 | $626K | 0.1% | $58.35 * | $46.79 | +3.4% | COMMON STOCK | 855244109 |
| CVX | Chevron Corp | 5,502 | $591K | 0.1% | $107.42 * | $60.67 | +21.7% | COMMON STOCK | 166764100 |
| AMGN | Amgen Inc | 3,595 | $590K | 0.1% | $164.12 * | $120.69 | +4.4% | COMMON STOCK | 031162100 |
| IWO | iShares Russell 2000 Growth | 3,632 | $587K | 0.1% | $161.62 | $122.06 | +32.4% | COMMON STOCK | 464287648 |
| TJX | TJX Companies Inc | 7,182 | $568K | 0.1% | $79.09 * | $33.28 | +5.0% | COMMON STOCK | 872540109 |
| AMT | American Tower Corp | 4,658 | $566K | 0.1% | $121.51 * | $74.89 | +29.6% | COMMON STOCK | 03027X100 |
| QCOM | Qualcomm Inc | 9,794 | $562K | 0.1% | $57.38 * | $38.97 | +16.0% | COMMON STOCK | 747525103 |
| — | CBS Corp | 7,818 | $542K | 0.1% | $69.33 | $54.76 | — | COMMON STOCK | 124857202 |
| LOW | Lowe's Companies Inc | 6,568 | $540K | 0.1% | $82.22 * | $61.69 | +13.3% | COMMON STOCK | 548661107 |
| HOG | Harley-Davidson Inc | 8,907 | $539K | 0.1% | $60.51 | $57.06 | +6.0% | COMMON STOCK | 412822108 |
| MAR | Marriott International Inc Class A | 5,673 | $534K | 0.1% | $94.13 * | $60.35 | +44.7% | COMMON STOCK | 571903202 |
| XOM | Exxon Mobil Corp | 6,488 | $532K | 0.1% | $82.00 * | $56.11 | -1.5% | COMMON STOCK | 30231G102 |
| UNH | UnitedHealth Group Inc | 3,218 | $528K | 0.1% | $164.08 * | $75.79 | +88.3% | COMMON STOCK | 91324P102 |
| — | BlackRock Inc | 1,374 | $527K | 0.1% | $383.55 | $335.21 | — | COMMON STOCK | 09247X101 |
| EFX | Equifax Inc | 3,825 | $523K | 0.1% | $136.73 * | $112.26 | +12.4% | COMMON STOCK | 294429105 |
| TRV | The Travelers Companies Inc | 4,342 | $523K | 0.1% | $120.45 * | $79.75 | +24.9% | COMMON STOCK | 89417E109 |
| AMP | Ameriprise Financial Inc | 4,032 | $523K | 0.1% | $129.71 * | $77.48 | +40.8% | COMMON STOCK | 03076C106 |
| ALL | Allstate Corp | 6,398 | $521K | 0.1% | $81.43 * | $51.84 | +29.2% | COMMON STOCK | 020002101 |
| CCI | Crown Castle Intl Corp New | 5,518 | $521K | 0.1% | $94.42 * | $61.66 | +6.5% | COMMON STOCK | 22822V101 |
| PFG | Principal Financial Group Inc | 8,225 | $519K | 0.1% | $63.10 * | $29.45 | +53.9% | COMMON STOCK | 74251V102 |
| LNC | Lincoln National Corp | 7,934 | $519K | 0.1% | $65.41 * | $47.98 | -4.3% | COMMON STOCK | 534187109 |
| — | Discover Financial Services | 7,485 | $512K | 0.1% | $68.40 | $56.58 | — | COMMON STOCK | 254709108 |
| CHD | Church & Dwight Co Inc | 10,261 | $512K | 0.1% | $49.90 * | $42.65 | +4.5% | COMMON STOCK | 171340102 |
| CVS | CVS Health Corp | 6,495 | $510K | 0.1% | $78.52 * | $59.56 | +0.2% | COMMON STOCK | 126650100 |
| MCO | Moody's Corporation | 4,555 | $510K | 0.1% | $111.96 * | $75.80 | +36.5% | COMMON STOCK | 615369105 |
| ICE | Intercontinental Exchange Inc | 8,482 | $508K | 0.1% | $59.89 * | $52.22 | +2.6% | COMMON STOCK | 45866F104 |
| ECL | Ecolab Inc | 4,054 | $508K | 0.1% | $125.31 * | $99.14 | +15.1% | COMMON STOCK | 278865100 |
| ELV | Anthem Inc | 3,049 | $504K | 0.1% | $165.30 * | $119.31 | +23.6% | COMMON STOCK | 036752103 |
| PSA | Public Storage | 2,298 | $503K | 0.1% | $218.89 * | $154.24 | -0.5% | COMMON STOCK | 74460D109 |
| CHRW | C H Robinson Worldwide Inc | 6,482 | $501K | 0.1% | $77.29 * | $62.29 | +1.0% | COMMON STOCK | 12541W209 |
| CINF | Cincinnati Financial Corp | 6,887 | $498K | 0.1% | $72.31 * | $57.06 | +0.3% | COMMON STOCK | 172062101 |
| SHW | Sherwin-Williams Co | 1,607 | $498K | 0.1% | $309.89 * | $92.99 | +2.8% | COMMON STOCK | 824348106 |
| PAYX | Paychex Inc | 8,395 | $494K | 0.1% | $58.84 * | $46.69 | -2.9% | COMMON STOCK | 704326107 |
| CMCSA | Comcast Corp Class A | 13,104 | $493K | 0.1% | $37.62 * | $24.94 | +21.5% | COMMON STOCK | 20030N101 |
| COR | Amerisourcebergen Corp | 5,503 | $487K | 0.1% | $88.50 * | $66.47 | +0.9% | COMMON STOCK | 03073E105 |
| MO | Altria Group Inc | 6,753 | $482K | 0.1% | $71.38 * | $25.26 | +51.6% | COMMON STOCK | 02209S103 |
| MDLZ | Mondelez Intl Inc Class A | 11,164 | $481K | 0.1% | $43.08 * | $23.16 | +51.3% | COMMON STOCK | 609207105 |
| ALK | Alaska Air Group Inc | 5,194 | $479K | 0.1% | $92.22 * | $89.03 | -2.4% | COMMON STOCK | 011659109 |
| IVZ | Invesco Ltd | 15,571 | $477K | 0.1% | $30.63 * | $19.26 | +5.7% | COMMON STOCK | G491BT108 |
| IEFA | iShares Core MSCI EAFE ETF | 8,192 | $475K | 0.1% | $57.98 | $55.49 | +4.4% | COMMON STOCK | 46432F842 |
| MSFT | Microsoft Corp | 7,171 | $472K | 0.1% | $65.82 * | $55.58 | +7.3% | COMMON STOCK | 594918104 |
| GWW | W.W. Grainger Inc | 2,000 | $466K | 0.1% | $233.00 * | $185.74 | +9.9% | COMMON STOCK | 384802104 |
| — | United States Steel Corp | 13,553 | $458K | 0.1% | $33.79 | $7.97 | — | COMMON STOCK | 912909108 |
| BABA | Alibaba Group Hldg Ltd Sponsored ADR | 4,000 | $431K | 0.1% | $107.75 | $70.38 | +53.2% | COMMON STOCK | 01609W102 |
| MCD | McDonald's Corp | 3,092 | $401K | 0.1% | $129.69 * | $79.52 | +32.7% | COMMON STOCK | 580135101 |
| BMO | Bank Of Montreal | 5,268 | $394K | 0.1% | $74.79 * | $39.33 | +33.2% | COMMON STOCK | 063671101 |
| KHC | Kraft Heinz Co Com | 3,859 | $350K | 0.1% | $90.70 * | $48.25 | +25.6% | COMMON STOCK | 500754106 |
| IWB | iShares Russell 1000 ETF | 2,600 | $341K | 0.1% | $131.15 | $109.39 | +20.0% | COMMON STOCK | 464287622 |
| — | General Electric Co | 9,486 | $283K | 0.1% | $29.83 | $31.33 | — | COMMON STOCK | 369604103 |
| PNC | PNC Financial Services Group I | 2,130 | $256K | 0.1% | $120.19 * | $78.21 | +14.7% | COMMON STOCK | 693475105 |
| BRK/A | Berkshire Hathaway Inc Class A | 1 | $250K | 0.1% | $250000.00 | $214456.19 | +16.5% | COMMON STOCK | 084670108 |
| — | Guggenheim S&P 500 Equal Weight ETF | 2,653 | $241K | 0.1% | $90.84 | $87.06 | — | COMMON STOCK | 78355W106 |
| INTC | Intel Corp | 5,759 | $208K | 0.0% | $36.12 * | $29.68 | -0.1% | COMMON STOCK | 458140100 |
| JPM | JPMorgan Chase & Co | 2,299 | $202K | 0.0% | $87.86 * | $69.68 | -0.4% | COMMON STOCK | 46625H100 |
| PHYS | Sprott Physical Gold Trust | 19,350 | $198K | 0.0% | $10.23 | $9.53 | — | COMMON STOCK | 85207H104 |