Prentice Wealth Management LLC Diversified Active

Location: Rochester, NY

CIK: 0001864229 · Show all filings

Period: Q4 2023 (← Previous) (Next →)

Filing Date: Jan 11, 2024

Total Value: $257M (100.0% shares, 0.0% debt)

Holdings (102)

VTI VANGUARD INDEX FDS 18.5%
Value $47.49M Shares 200,187 Share Price $237.22 Est. Cost/Share $200.72 Unrealized @ Report Date +18.2%
AGG ISHARES TR 10.8%
Value $27.78M Shares 279,890 Share Price $99.25 Est. Cost/Share $96.62 Unrealized @ Report Date +2.7%
VT VANGUARD INTL EQUITY INDEX F 9.4%
Value $24.14M Shares 234,652 Share Price $102.88 Est. Cost/Share $88.64 Unrealized @ Report Date +16.1%
FLHY FRANKLIN TEMPLETON ETF TR 5.4%
Value $13.87M Shares 591,751 Share Price $23.44 Est. Cost/Share $26.00 Unrealized @ Report Date -9.8%
VWO VANGUARD INTL EQUITY INDEX F 3.9%
Value $10.11M Shares 246,021 Share Price $41.10 Est. Cost/Share $40.33 Unrealized @ Report Date +1.9%
EQWL INVESCO EXCHANGE TRADED FD T 3.8%
Value $9.872M Shares 112,750 Share Price $87.56 Est. Cost/Share $81.28 Unrealized @ Report Date +7.7%
VIG VANGUARD SPECIALIZED FUNDS 3.4%
Value $8.598M Shares 50,460 Share Price $170.40 Est. Cost/Share $150.08 Unrealized @ Report Date +13.5%
VYM VANGUARD WHITEHALL FDS 3.3%
Value $8.588M Shares 76,937 Share Price $111.63 Est. Cost/Share $107.13 Unrealized @ Report Date +4.2%
VYMI VANGUARD WHITEHALL FDS 3.3%
Value $8.489M Shares 127,680 Share Price $66.49 Est. Cost/Share $58.44 Unrealized @ Report Date +13.8%
DIAL COLUMBIA ETF TR I 3.0%
Value $7.651M Shares 423,867 Share Price $18.05 Est. Cost/Share $17.67 Unrealized @ Report Date +2.2%
SRLN SSGA ACTIVE ETF TR 2.8%
Value $7.167M Shares 170,926 Share Price $41.93 Est. Cost/Share $45.58 Unrealized @ Report Date -8.0%
JEPI J P MORGAN EXCHANGE TRADED F 2.7%
Value $6.929M Shares 126,028 Share Price $54.98 Est. Cost/Share $57.37 Unrealized @ Report Date -4.2%
SPIP SPDR SER TR 2.7%
Value $6.821M Shares 266,761 Share Price $25.57 Est. Cost/Share $27.47 Unrealized @ Report Date -6.9%
MSFT MICROSOFT CORP 1.5%
Value $3.773M Shares 10,035 Share Price $376.03 Est. Cost/Share $259.84 Unrealized @ Report Date +42.6%
USSG DBX ETF TR 1.3%
Value $3.327M Shares 75,207 Share Price $44.24 Est. Cost/Share $36.55 Unrealized @ Report Date +21.0%
AAPL APPLE INC 1.0%
Value $2.619M Shares 13,601 Share Price $192.53 Est. Cost/Share $164.48 Unrealized @ Report Date +16.0%
XLRE SELECT SECTOR SPDR TR 0.9%
Value $2.219M Shares 55,401 Share Price $40.06 Est. Cost/Share $38.17 Unrealized @ Report Date +4.9%
SHYM BLACKROCK ETF TRUST II 0.8%
Value $2.061M Shares 93,189 Share Price $22.12 Est. Cost/Share $21.18 Unrealized @ Report Date +4.4%
GS GOLDMAN SACHS GROUP INC 0.7%
Value $1.923M Shares 4,986 Share Price $385.77 * Est. Cost/Share $278.58 Unrealized @ Report Date +32.5%
JPM JPMORGAN CHASE & CO 0.7%
Value $1.747M Shares 10,272 Share Price $170.10 * Est. Cost/Share $127.03 Unrealized @ Report Date +28.1%
HYMB SPDR SER TR 0.6%
Value $1.624M Shares 64,200 Share Price $25.30 Est. Cost/Share $24.24 Unrealized @ Report Date +4.4%
BRK/B BERKSHIRE HATHAWAY INC DEL 0.6%
Value $1.537M Shares 4,310 Share Price $356.66 Est. Cost/Share $296.87 Unrealized @ Report Date +20.1%
XOM EXXON MOBIL CORP 0.6%
Value $1.505M Shares 15,055 Share Price $99.98 * Est. Cost/Share $51.34 Unrealized @ Report Date +81.6%
AMZN AMAZON COM INC 0.6%
Value $1.431M Shares 9,420 Share Price $151.94 Est. Cost/Share $126.40 Unrealized @ Report Date +20.2%
AMP AMERIPRISE FINL INC 0.5%
Value $1.402M Shares 3,691 Share Price $379.85 * Est. Cost/Share $205.68 Unrealized @ Report Date +79.9%
SCHM SCHWAB STRATEGIC TR 0.5%
Value $1.336M Shares 17,744 Share Price $75.32 * Est. Cost/Share $22.44 Unrealized @ Report Date +11.9%
UNH UNITEDHEALTH GROUP INC 0.5%
Value $1.235M Shares 2,347 Share Price $526.38 * Est. Cost/Share $345.37 Unrealized @ Report Date +46.5%
V VISA INC 0.5%
Value $1.2M Shares 4,611 Share Price $260.35 Est. Cost/Share $209.56 Unrealized @ Report Date +22.4%
COST COSTCO WHSL CORP NEW 0.4%
Value $1.135M Shares 1,720 Share Price $660.08 Est. Cost/Share $480.25 Unrealized @ Report Date +35.9%
MA MASTERCARD INCORPORATED 0.4%
Value $1.134M Shares 2,659 Share Price $426.51 Est. Cost/Share $348.24 Unrealized @ Report Date +21.1%
RTX RTX CORPORATION 0.4%
Value $1.095M Shares 13,011 Share Price $84.14 * Est. Cost/Share $79.08 Unrealized @ Report Date +2.1%
NVDA NVIDIA CORPORATION 0.4%
Value $1.043M Shares 2,106 Share Price $495.22 * Est. Cost/Share $18.66 Unrealized @ Report Date +165.3%
NEE NEXTERA ENERGY INC 0.4%
Value $1.037M Shares 17,071 Share Price $60.74 * Est. Cost/Share $68.86 Unrealized @ Report Date -16.9%
GOOGL ALPHABET INC 0.4%
Value $1.013M Shares 7,255 Share Price $139.69 Est. Cost/Share $112.04 Unrealized @ Report Date +23.7%
ABBV ABBVIE INC 0.4%
Value $907K Shares 5,852 Share Price $154.97 * Est. Cost/Share $101.76 Unrealized @ Report Date +41.9%
MRK MERCK & CO INC 0.4%
Value $903K Shares 8,279 Share Price $109.02 * Est. Cost/Share $81.21 Unrealized @ Report Date +25.9%
STZ CONSTELLATION BRANDS INC 0.3%
Value $837K Shares 3,461 Share Price $241.75 * Est. Cost/Share $209.45 Unrealized @ Report Date +10.8%
BX BLACKSTONE INC 0.3%
Value $830K Shares 6,338 Share Price $130.92 * Est. Cost/Share $69.67 Unrealized @ Report Date +77.7%
ADBE ADOBE INC 0.3%
Value $825K Shares 1,383 Share Price $596.60 Est. Cost/Share $460.05 Unrealized @ Report Date +29.7%
CVS CVS HEALTH CORP 0.3%
Value $821K Shares 10,398 Share Price $78.96 * Est. Cost/Share $85.42 Unrealized @ Report Date -14.9%
LLY ELI LILLY & CO 0.3%
Value $818K Shares 1,404 Share Price $582.92 Est. Cost/Share $318.94 Unrealized @ Report Date +80.2%
IBM INTERNATIONAL BUSINESS MACHS 0.3%
Value $817K Shares 4,993 Share Price $163.55 * Est. Cost/Share $116.16 Unrealized @ Report Date +32.5%
SPTM SPDR SER TR 0.3%
Value $808K Shares 13,826 Share Price $58.45 Est. Cost/Share $47.80 Unrealized @ Report Date +22.3%
WMT WALMART INC 0.3%
Value $791K Shares 5,018 Share Price $157.65 * Est. Cost/Share $44.42 Unrealized @ Report Date +15.8%
IEF ISHARES TR 0.3%
Value $777K Shares 8,056 Share Price $96.39 Est. Cost/Share $96.19 Unrealized @ Report Date +0.2%
JMHI J P MORGAN EXCHANGE TRADED F 0.3%
Value $751K Shares 15,133 Share Price $49.60 Est. Cost/Share $47.82 Unrealized @ Report Date +3.7%
JNJ JOHNSON & JOHNSON 0.3%
Value $730K Shares 4,656 Share Price $156.74 * Est. Cost/Share $151.99 Unrealized @ Report Date -3.0%
AVGO BROADCOM INC 0.3%
Value $642K Shares 575 Share Price $1116.25 * Est. Cost/Share $51.28 Unrealized @ Report Date +112.9%
META META PLATFORMS INC 0.2%
Value $612K Shares 1,728 Share Price $353.96 Est. Cost/Share $222.74 Unrealized @ Report Date +57.8%
HD HOME DEPOT INC 0.2%
Value $610K Shares 1,760 Share Price $346.55 * Est. Cost/Share $273.13 Unrealized @ Report Date +20.8%
CRM SALESFORCE INC 0.2%
Value $604K Shares 2,294 Share Price $263.14 Est. Cost/Share $171.81 Unrealized @ Report Date +51.3%
XLI SELECT SECTOR SPDR TR 0.2%
Value $592K Shares 5,196 Share Price $113.99 Est. Cost/Share $92.60 Unrealized @ Report Date +23.1%
BAC BANK AMERICA CORP 0.2%
Value $578K Shares 17,159 Share Price $33.67 * Est. Cost/Share $29.59 Unrealized @ Report Date +8.5%
AMD ADVANCED MICRO DEVICES INC 0.2%
Value $571K Shares 3,876 Share Price $147.41 Est. Cost/Share $104.34 Unrealized @ Report Date +41.3%
CMCSA COMCAST CORP NEW 0.2%
Value $571K Shares 13,021 Share Price $43.85 * Est. Cost/Share $42.18 Unrealized @ Report Date -2.7%
PG PROCTER AND GAMBLE CO 0.2%
Value $568K Shares 3,875 Share Price $146.54 * Est. Cost/Share $132.53 Unrealized @ Report Date +5.1%
ORCL ORACLE CORP 0.2%
Value $566K Shares 5,366 Share Price $105.43 * Est. Cost/Share $100.52 Unrealized @ Report Date +2.6%
PEP PEPSICO INC 0.2%
Value $558K Shares 3,288 Share Price $169.84 * Est. Cost/Share $157.69 Unrealized @ Report Date +0.4%
JPST J P MORGAN EXCHANGE TRADED F 0.2%
Value $556K Shares 11,079 Share Price $50.23 Est. Cost/Share $50.13 Unrealized @ Report Date +0.2%
MCD MCDONALDS CORP 0.2%
Value $552K Shares 1,863 Share Price $296.51 * Est. Cost/Share $241.29 Unrealized @ Report Date +17.2%
DHR DANAHER CORPORATION 0.2%
Value $515K Shares 2,228 Share Price $231.34 Est. Cost/Share $238.28 Unrealized @ Report Date -3.9%
CSCO CISCO SYS INC 0.2%
Value $514K Shares 10,184 Share Price $50.52 * Est. Cost/Share $42.78 Unrealized @ Report Date +10.9%
HON HONEYWELL INTL INC 0.2%
Value $510K Shares 2,431 Share Price $209.71 * Est. Cost/Share $162.96 Unrealized @ Report Date +16.2%
LIN LINDE PLC 0.2%
Value $505K Shares 1,229 Share Price $410.71 * Est. Cost/Share $327.08 Unrealized @ Report Date +22.4%
ACN ACCENTURE PLC IRELAND 0.2%
Value $499K Shares 1,423 Share Price $350.91 * Est. Cost/Share $264.62 Unrealized @ Report Date +28.7%
KO COCA COLA CO 0.2%
Value $498K Shares 8,459 Share Price $58.93 * Est. Cost/Share $56.12 Unrealized @ Report Date -1.0%
DIS DISNEY WALT CO 0.2%
Value $497K Shares 5,503 Share Price $90.29 Est. Cost/Share $100.12 Unrealized @ Report Date -11.6%
ABT ABBOTT LABS 0.2%
Value $484K Shares 4,393 Share Price $110.07 * Est. Cost/Share $99.72 Unrealized @ Report Date +6.2%
J JACOBS SOLUTIONS INC 0.2%
Value $477K Shares 3,672 Share Price $129.80 * Est. Cost/Share $100.68 Unrealized @ Report Date +4.8%
ALL ALLSTATE CORP 0.2%
Value $459K Shares 3,280 Share Price $139.98 * Est. Cost/Share $114.98 Unrealized @ Report Date +17.0%
LMT LOCKHEED MARTIN CORP 0.2%
Value $448K Shares 988 Share Price $453.24 * Est. Cost/Share $382.82 Unrealized @ Report Date +12.1%
NKE NIKE INC 0.2%
Value $445K Shares 4,098 Share Price $108.57 * Est. Cost/Share $102.24 Unrealized @ Report Date +2.0%
TMO THERMO FISHER SCIENTIFIC INC 0.2%
Value $438K Shares 825 Share Price $530.79 Est. Cost/Share $546.55 Unrealized @ Report Date -3.5%
CVX CHEVRON CORP NEW 0.2%
Value $435K Shares 2,919 Share Price $149.16 * Est. Cost/Share $147.65 Unrealized @ Report Date -7.4%
TSLA TESLA INC 0.2%
Value $432K Shares 1,740 Share Price $248.48 Est. Cost/Share $182.50 Unrealized @ Report Date +36.2%
WFC WELLS FARGO CO NEW 0.2%
Value $424K Shares 8,616 Share Price $49.22 * Est. Cost/Share $39.38 Unrealized @ Report Date +19.2%
VZ VERIZON COMMUNICATIONS INC 0.2%
Value $422K Shares 11,203 Share Price $37.70 * Est. Cost/Share $38.38 Unrealized @ Report Date -13.8%
NFLX NETFLIX INC 0.2%
Value $414K Shares 850 Share Price $486.88 * Est. Cost/Share $36.96 Unrealized @ Report Date +31.7%
GBNY GENERATIONS BANCORP NY INC 0.2%
Value $411K Shares 40,495 Share Price $10.14 * Est. Cost/Share $8.68 Unrealized @ Report Date 0.0%
GOOG ALPHABET INC 0.2%
Value $404K Shares 2,865 Share Price $140.93 Est. Cost/Share $112.27 Unrealized @ Report Date +24.6%
TXN TEXAS INSTRS INC 0.2%
Value $401K Shares 2,354 Share Price $170.46 * Est. Cost/Share $152.19 Unrealized @ Report Date +5.5%
IVV ISHARES TR 0.2%
Value $395K Shares 826 Share Price $477.63 Est. Cost/Share $411.10 Unrealized @ Report Date +16.2%
ZS ZSCALER INC 0.1%
Value $376K Shares 1,699 Share Price $221.56 Est. Cost/Share $199.17 Unrealized @ Report Date +11.2%
MDLZ MONDELEZ INTL INC 0.1%
Value $343K Shares 4,729 Share Price $72.43 * Est. Cost/Share $57.46 Unrealized @ Report Date +19.0%
XLB SELECT SECTOR SPDR TR 0.1%
Value $342K Shares 3,993 Share Price $85.54 * Est. Cost/Share $37.90 Unrealized @ Report Date +12.8%
PFE PFIZER INC 0.1%
Value $339K Shares 11,762 Share Price $28.79 * Est. Cost/Share $38.02 Unrealized @ Report Date -33.4%
BMY BRISTOL-MYERS SQUIBB CO 0.1%
Value $333K Shares 6,494 Share Price $51.31 * Est. Cost/Share $61.55 Unrealized @ Report Date -25.3%
PM PHILIP MORRIS INTL INC 0.1%
Value $333K Shares 3,541 Share Price $94.08 * Est. Cost/Share $82.49 Unrealized @ Report Date +4.9%
LOW LOWES COS INC 0.1%
Value $323K Shares 1,453 Share Price $222.55 * Est. Cost/Share $182.38 Unrealized @ Report Date +17.4%
VOO VANGUARD INDEX FDS 0.1%
Value $316K Shares 723 Share Price $436.80 Est. Cost/Share $409.40 Unrealized @ Report Date +6.7%
BKNG BOOKING HOLDINGS INC 0.1%
Value $287K Shares 81 Share Price $3547.22 Est. Cost/Share $2394.16 Unrealized @ Report Date +45.8%
MTB M & T BK CORP 0.1%
Value $280K Shares 2,045 Share Price $137.08 * Est. Cost/Share $135.08 Unrealized @ Report Date -4.6%
BALL BALL CORP 0.1%
Value $270K Shares 4,697 Share Price $57.52 * Est. Cost/Share $58.57 Unrealized @ Report Date -4.5%
TGT TARGET CORP 0.1%
Value $266K Shares 1,867 Share Price $142.43 * Est. Cost/Share $163.82 Unrealized @ Report Date -19.1%
C CITIGROUP INC 0.1%
Value $253K Shares 4,924 Share Price $51.44 * Est. Cost/Share $41.35 Unrealized @ Report Date +16.7%
QCOM QUALCOMM INC 0.1%
Value $245K Shares 1,694 Share Price $144.63 * Est. Cost/Share $118.34 Unrealized @ Report Date +17.2%
UPBD UPBOUND GROUP INC 0.1%
Value $243K Shares 7,147 Share Price $33.97 Est. Cost/Share $29.24 Unrealized @ Report Date +16.2%
BEN FRANKLIN RESOURCES INC 0.1%
Value $241K Shares 8,085 Share Price $29.79 * Est. Cost/Share $21.97 Unrealized @ Report Date +19.7%
JPIE J P MORGAN EXCHANGE TRADED F 0.1%
Value $239K Shares 5,241 Share Price $45.61 Est. Cost/Share $44.84 Unrealized @ Report Date +1.7%
AMGN AMGEN INC 0.1%
Value $234K Shares 812 Share Price $288.02 * Est. Cost/Share $231.86 Unrealized @ Report Date +16.8%
INTU INTUIT 0.1%
Value $209K Shares 335 Share Price $625.03 Est. Cost/Share $544.67 Unrealized @ Report Date +13.3%
— TRITIUM DCFC LIMITED 0.0%
Value $8,030 Shares 36,500 Share Price $0.22 Est. Cost/Share $1.28 Unrealized @ Report Date —