Prentice Wealth Management LLC Diversified Active

Location: Rochester, NY

CIK: 0001864229 · Show all filings

Period: Q1 2024 (← Previous) (Next →)

Filing Date: Apr 15, 2024

Total Value: $288M (100.0% shares, 0.0% debt)

Holdings (107)

VTI VANGUARD INDEX FDS 18.0%
Value $51.74M Shares 199,075 Share Price $259.90 Est. Cost/Share $200.72 Unrealized @ Report Date +29.5%
AGG ISHARES TR 10.0%
Value $28.7M Shares 293,000 Share Price $97.94 Est. Cost/Share $96.68 Unrealized @ Report Date +1.3%
VT VANGUARD INTL EQUITY INDEX F 9.3%
Value $26.73M Shares 241,936 Share Price $110.50 Est. Cost/Share $89.16 Unrealized @ Report Date +23.9%
FLHY FRANKLIN TEMPLETON ETF TR 5.1%
Value $14.75M Shares 621,697 Share Price $23.73 Est. Cost/Share $25.88 Unrealized @ Report Date -8.3%
EQWL INVESCO EXCHANGE TRADED FD T 3.9%
Value $11.21M Shares 118,146 Share Price $94.89 Est. Cost/Share $81.69 Unrealized @ Report Date +16.2%
VWO VANGUARD INTL EQUITY INDEX F 3.8%
Value $10.84M Shares 259,397 Share Price $41.77 Est. Cost/Share $40.35 Unrealized @ Report Date +3.5%
VYM VANGUARD WHITEHALL FDS 3.3%
Value $9.568M Shares 79,082 Share Price $120.99 Est. Cost/Share $107.34 Unrealized @ Report Date +12.7%
VIG VANGUARD SPECIALIZED FUNDS 3.3%
Value $9.464M Shares 51,824 Share Price $182.61 Est. Cost/Share $150.76 Unrealized @ Report Date +21.1%
VYMI VANGUARD WHITEHALL FDS 3.2%
Value $9.104M Shares 132,331 Share Price $68.80 Est. Cost/Share $58.73 Unrealized @ Report Date +17.1%
DIAL COLUMBIA ETF TR I 2.7%
Value $7.864M Shares 442,263 Share Price $17.78 Est. Cost/Share $17.67 Unrealized @ Report Date +0.6%
JEPI J P MORGAN EXCHANGE TRADED F 2.6%
Value $7.575M Shares 130,914 Share Price $57.86 Est. Cost/Share $57.33 Unrealized @ Report Date +0.9%
SRLN SSGA ACTIVE ETF TR 2.6%
Value $7.401M Shares 175,747 Share Price $42.11 Est. Cost/Share $45.48 Unrealized @ Report Date -7.4%
SPIP SPDR SER TR 2.5%
Value $7.103M Shares 277,253 Share Price $25.62 Est. Cost/Share $27.40 Unrealized @ Report Date -6.5%
MSFT MICROSOFT CORP 1.5%
Value $4.454M Shares 10,586 Share Price $420.72 Est. Cost/Share $267.10 Unrealized @ Report Date +55.5%
SHYM BLACKROCK ETF TRUST II 1.3%
Value $3.824M Shares 170,317 Share Price $22.45 Est. Cost/Share $21.61 Unrealized @ Report Date +3.9%
USSG DBX ETF TR 1.3%
Value $3.684M Shares 74,642 Share Price $49.36 Est. Cost/Share $36.55 Unrealized @ Report Date +35.0%
HYMB SPDR SER TR 1.0%
Value $3.009M Shares 117,120 Share Price $25.69 Est. Cost/Share $24.76 Unrealized @ Report Date +3.8%
AAPL APPLE INC 0.9%
Value $2.545M Shares 14,841 Share Price $171.48 Est. Cost/Share $165.80 Unrealized @ Report Date +2.6%
JMHI J P MORGAN EXCHANGE TRADED F 0.8%
Value $2.348M Shares 47,108 Share Price $49.85 Est. Cost/Share $48.97 Unrealized @ Report Date +1.8%
XLRE SELECT SECTOR SPDR TR 0.8%
Value $2.337M Shares 59,118 Share Price $39.53 Est. Cost/Share $38.22 Unrealized @ Report Date +3.4%
JPM JPMORGAN CHASE & CO 0.7%
Value $2.133M Shares 10,649 Share Price $200.30 * Est. Cost/Share $128.68 Unrealized @ Report Date +49.8%
GS GOLDMAN SACHS GROUP INC 0.7%
Value $2.09M Shares 5,004 Share Price $417.69 * Est. Cost/Share $278.58 Unrealized @ Report Date +44.5%
BRK/B BERKSHIRE HATHAWAY INC DEL 0.6%
Value $1.859M Shares 4,421 Share Price $420.52 Est. Cost/Share $299.29 Unrealized @ Report Date +40.5%
XOM EXXON MOBIL CORP 0.6%
Value $1.848M Shares 15,894 Share Price $116.24 * Est. Cost/Share $53.81 Unrealized @ Report Date +103.4%
NVDA NVIDIA CORPORATION 0.6%
Value $1.778M Shares 1,968 Share Price $903.56 * Est. Cost/Share $18.66 Unrealized @ Report Date +384.1%
AMZN AMAZON COM INC 0.6%
Value $1.778M Shares 9,856 Share Price $180.38 Est. Cost/Share $128.19 Unrealized @ Report Date +40.7%
SCHM SCHWAB STRATEGIC TR 0.6%
Value $1.744M Shares 21,412 Share Price $81.43 * Est. Cost/Share $22.96 Unrealized @ Report Date +18.2%
AMP AMERIPRISE FINL INC 0.6%
Value $1.627M Shares 3,710 Share Price $438.46 * Est. Cost/Share $205.68 Unrealized @ Report Date +108.3%
V VISA INC 0.5%
Value $1.364M Shares 4,887 Share Price $279.08 Est. Cost/Share $213.11 Unrealized @ Report Date +29.3%
RTX RTX CORPORATION 0.5%
Value $1.327M Shares 13,611 Share Price $97.53 * Est. Cost/Share $79.42 Unrealized @ Report Date +18.6%
MA MASTERCARD INCORPORATED 0.5%
Value $1.32M Shares 2,741 Share Price $481.57 Est. Cost/Share $351.36 Unrealized @ Report Date +35.7%
COST COSTCO WHSL CORP NEW 0.5%
Value $1.297M Shares 1,770 Share Price $732.63 Est. Cost/Share $486.65 Unrealized @ Report Date +49.1%
UNH UNITEDHEALTH GROUP INC 0.4%
Value $1.218M Shares 2,462 Share Price $494.62 * Est. Cost/Share $352.08 Unrealized @ Report Date +35.6%
MRK MERCK & CO INC 0.4%
Value $1.172M Shares 8,884 Share Price $131.95 * Est. Cost/Share $83.57 Unrealized @ Report Date +49.1%
NEE NEXTERA ENERGY INC 0.4%
Value $1.145M Shares 17,911 Share Price $63.91 * Est. Cost/Share $68.23 Unrealized @ Report Date -10.9%
LLY ELI LILLY & CO 0.4%
Value $1.119M Shares 1,439 Share Price $777.96 Est. Cost/Share $328.27 Unrealized @ Report Date +134.1%
ABBV ABBVIE INC 0.4%
Value $1.104M Shares 6,064 Share Price $182.10 * Est. Cost/Share $103.87 Unrealized @ Report Date +65.0%
JMUB J P MORGAN EXCHANGE TRADED F 0.4%
Value $1.045M Shares 20,604 Share Price $50.74 Est. Cost/Share $50.78 Unrealized @ Report Date -0.1%
GOOGL ALPHABET INC 0.4%
Value $1.019M Shares 6,749 Share Price $150.93 Est. Cost/Share $112.04 Unrealized @ Report Date +33.7%
STZ CONSTELLATION BRANDS INC 0.3%
Value $978K Shares 3,600 Share Price $271.76 * Est. Cost/Share $210.76 Unrealized @ Report Date +24.2%
IBM INTERNATIONAL BUSINESS MACHS 0.3%
Value $953K Shares 4,993 Share Price $190.96 * Est. Cost/Share $116.16 Unrealized @ Report Date +56.1%
WMT WALMART INC 0.3%
Value $947K Shares 15,740 Share Price $60.17 Est. Cost/Share $52.34 Unrealized @ Report Date +12.9%
SPTM SPDR SER TR 0.3%
Value $883K Shares 13,759 Share Price $64.15 Est. Cost/Share $47.80 Unrealized @ Report Date +34.2%
BX BLACKSTONE INC 0.3%
Value $877K Shares 6,676 Share Price $131.37 * Est. Cost/Share $72.15 Unrealized @ Report Date +73.5%
CVS CVS HEALTH CORP 0.3%
Value $874K Shares 10,964 Share Price $79.76 * Est. Cost/Share $84.67 Unrealized @ Report Date -12.5%
META META PLATFORMS INC 0.3%
Value $873K Shares 1,798 Share Price $485.58 Est. Cost/Share $231.33 Unrealized @ Report Date +108.7%
AVGO BROADCOM INC 0.3%
Value $801K Shares 604 Share Price $1325.41 * Est. Cost/Share $54.64 Unrealized @ Report Date +138.2%
JNJ JOHNSON & JOHNSON 0.3%
Value $793K Shares 5,011 Share Price $158.19 * Est. Cost/Share $151.86 Unrealized @ Report Date -1.3%
IEF ISHARES TR 0.3%
Value $755K Shares 7,975 Share Price $94.66 Est. Cost/Share $96.19 Unrealized @ Report Date -1.6%
GBNY GENERATIONS BANCORP NY INC 0.3%
Value $753K Shares 75,233 Share Price $10.01 * Est. Cost/Share $9.49 Unrealized @ Report Date +10.0%
XLU SELECT SECTOR SPDR TR 0.3%
Value $741K Shares 11,294 Share Price $65.65 * Est. Cost/Share $31.21 Unrealized @ Report Date +5.2%
HD HOME DEPOT INC 0.3%
Value $732K Shares 1,908 Share Price $383.60 * Est. Cost/Share $278.98 Unrealized @ Report Date +31.7%
ADBE ADOBE INC 0.3%
Value $730K Shares 1,446 Share Price $504.60 Est. Cost/Share $464.98 Unrealized @ Report Date +8.5%
CRM SALESFORCE INC 0.3%
Value $728K Shares 2,416 Share Price $301.18 Est. Cost/Share $177.53 Unrealized @ Report Date +67.8%
DIS DISNEY WALT CO 0.2%
Value $712K Shares 5,815 Share Price $122.36 Est. Cost/Share $100.24 Unrealized @ Report Date +19.6%
AMD ADVANCED MICRO DEVICES INC 0.2%
Value $711K Shares 3,938 Share Price $180.49 Est. Cost/Share $105.45 Unrealized @ Report Date +71.2%
ORCL ORACLE CORP 0.2%
Value $699K Shares 5,565 Share Price $125.61 Est. Cost/Share $100.94 Unrealized @ Report Date +22.2%
BAC BANK AMERICA CORP 0.2%
Value $691K Shares 18,218 Share Price $37.92 * Est. Cost/Share $29.78 Unrealized @ Report Date +22.2%
JPST J P MORGAN EXCHANGE TRADED F 0.2%
Value $686K Shares 13,597 Share Price $50.45 Est. Cost/Share $50.17 Unrealized @ Report Date +0.6%
XLI SELECT SECTOR SPDR TR 0.2%
Value $649K Shares 5,154 Share Price $125.96 Est. Cost/Share $92.60 Unrealized @ Report Date +36.0%
PG PROCTER AND GAMBLE CO 0.2%
Value $648K Shares 3,995 Share Price $162.25 * Est. Cost/Share $133.05 Unrealized @ Report Date +16.7%
DHR DANAHER CORPORATION 0.2%
Value $627K Shares 2,509 Share Price $249.72 Est. Cost/Share $238.64 Unrealized @ Report Date +3.7%
PEP PEPSICO INC 0.2%
Value $620K Shares 3,540 Share Price $175.01 * Est. Cost/Share $157.66 Unrealized @ Report Date +4.2%
LIN LINDE PLC 0.2%
Value $611K Shares 1,316 Share Price $464.32 * Est. Cost/Share $333.38 Unrealized @ Report Date +36.2%
CMCSA COMCAST CORP NEW 0.2%
Value $603K Shares 13,921 Share Price $43.35 * Est. Cost/Share $42.08 Unrealized @ Report Date -3.0%
MCD MCDONALDS CORP 0.2%
Value $563K Shares 1,997 Share Price $281.95 * Est. Cost/Share $243.75 Unrealized @ Report Date +11.0%
J JACOBS SOLUTIONS INC 0.2%
Value $556K Shares 3,619 Share Price $153.73 * Est. Cost/Share $100.68 Unrealized @ Report Date +24.3%
KO COCA COLA CO 0.2%
Value $552K Shares 9,029 Share Price $61.18 * Est. Cost/Share $56.16 Unrealized @ Report Date +3.5%
NFLX NETFLIX INC 0.2%
Value $548K Shares 902 Share Price $607.33 * Est. Cost/Share $38.08 Unrealized @ Report Date +59.5%
CSCO CISCO SYS INC 0.2%
Value $547K Shares 10,961 Share Price $49.91 * Est. Cost/Share $43.09 Unrealized @ Report Date +9.6%
ALL ALLSTATE CORP 0.2%
Value $539K Shares 3,113 Share Price $173.01 * Est. Cost/Share $114.98 Unrealized @ Report Date +45.4%
WFC WELLS FARGO CO NEW 0.2%
Value $536K Shares 9,242 Share Price $57.96 * Est. Cost/Share $40.10 Unrealized @ Report Date +38.8%
ABT ABBOTT LABS 0.2%
Value $535K Shares 4,708 Share Price $113.66 * Est. Cost/Share $100.46 Unrealized @ Report Date +9.4%
ACN ACCENTURE PLC IRELAND 0.2%
Value $527K Shares 1,520 Share Price $346.61 * Est. Cost/Share $270.37 Unrealized @ Report Date +24.8%
HON HONEYWELL INTL INC 0.2%
Value $520K Shares 2,533 Share Price $205.25 * Est. Cost/Share $163.68 Unrealized @ Report Date +13.9%
TMO THERMO FISHER SCIENTIFIC INC 0.2%
Value $520K Shares 894 Share Price $581.21 Est. Cost/Share $547.41 Unrealized @ Report Date +5.6%
VZ VERIZON COMMUNICATIONS INC 0.2%
Value $504K Shares 12,015 Share Price $41.96 * Est. Cost/Share $38.22 Unrealized @ Report Date -2.1%
CVX CHEVRON CORP NEW 0.2%
Value $492K Shares 3,122 Share Price $157.74 * Est. Cost/Share $147.09 Unrealized @ Report Date -0.7%
LMT LOCKHEED MARTIN CORP 0.2%
Value $479K Shares 1,054 Share Price $454.87 * Est. Cost/Share $384.89 Unrealized @ Report Date +12.7%
TXN TEXAS INSTRS INC 0.2%
Value $452K Shares 2,596 Share Price $174.21 * Est. Cost/Share $152.72 Unrealized @ Report Date +8.3%
GOOG ALPHABET INC 0.2%
Value $436K Shares 2,865 Share Price $152.26 Est. Cost/Share $112.27 Unrealized @ Report Date +34.6%
NKE NIKE INC 0.1%
Value $418K Shares 4,450 Share Price $93.98 * Est. Cost/Share $101.89 Unrealized @ Report Date -11.1%
IVV ISHARES TR 0.1%
Value $399K Shares 758 Share Price $525.73 Est. Cost/Share $411.10 Unrealized @ Report Date +27.9%
BMY BRISTOL-MYERS SQUIBB CO 0.1%
Value $393K Shares 7,251 Share Price $54.23 * Est. Cost/Share $59.94 Unrealized @ Report Date -18.0%
XLB SELECT SECTOR SPDR TR 0.1%
Value $368K Shares 3,960 Share Price $92.89 * Est. Cost/Share $37.90 Unrealized @ Report Date +22.5%
PFE PFIZER INC 0.1%
Value $365K Shares 13,152 Share Price $27.75 * Est. Cost/Share $36.60 Unrealized @ Report Date -32.4%
LOW LOWES COS INC 0.1%
Value $357K Shares 1,403 Share Price $254.73 * Est. Cost/Share $182.38 Unrealized @ Report Date +35.0%
PM PHILIP MORRIS INTL INC 0.1%
Value $355K Shares 3,874 Share Price $91.62 * Est. Cost/Share $82.70 Unrealized @ Report Date +3.3%
TSLA TESLA INC 0.1%
Value $340K Shares 1,934 Share Price $175.79 Est. Cost/Share $183.79 Unrealized @ Report Date -4.4%
MDLZ MONDELEZ INTL INC 0.1%
Value $336K Shares 4,796 Share Price $70.00 * Est. Cost/Share $57.62 Unrealized @ Report Date +15.4%
MU MICRON TECHNOLOGY INC 0.1%
Value $334K Shares 2,837 Share Price $117.89 Est. Cost/Share $89.83 Unrealized @ Report Date +30.4%
TGT TARGET CORP 0.1%
Value $327K Shares 1,845 Share Price $177.23 * Est. Cost/Share $163.82 Unrealized @ Report Date +1.4%
ZS ZSCALER INC 0.1%
Value $322K Shares 1,673 Share Price $192.63 Est. Cost/Share $199.17 Unrealized @ Report Date -3.3%
BALL BALL CORP 0.1%
Value $310K Shares 4,599 Share Price $67.36 * Est. Cost/Share $58.57 Unrealized @ Report Date +12.2%
QCOM QUALCOMM INC 0.1%
Value $306K Shares 1,807 Share Price $169.30 * Est. Cost/Share $120.22 Unrealized @ Report Date +35.8%
BKNG BOOKING HOLDINGS INC 0.1%
Value $301K Shares 83 Share Price $3627.88 Est. Cost/Share $2421.00 Unrealized @ Report Date +47.8%
MTB M & T BK CORP 0.1%
Value $297K Shares 2,045 Share Price $145.44 * Est. Cost/Share $135.08 Unrealized @ Report Date +2.1%
C CITIGROUP INC 0.1%
Value $288K Shares 4,549 Share Price $63.24 * Est. Cost/Share $41.35 Unrealized @ Report Date +44.9%
SHW SHERWIN WILLIAMS CO 0.1%
Value $284K Shares 817 Share Price $347.33 Est. Cost/Share $313.46 Unrealized @ Report Date +9.2%
AMAT APPLIED MATLS INC 0.1%
Value $275K Shares 1,333 Share Price $206.23 Est. Cost/Share $180.39 Unrealized @ Report Date +12.5%
UPBD UPBOUND GROUP INC 0.1%
Value $255K Shares 7,244 Share Price $35.21 Est. Cost/Share $29.30 Unrealized @ Report Date +20.2%
JPIE J P MORGAN EXCHANGE TRADED F 0.1%
Value $236K Shares 5,170 Share Price $45.56 Est. Cost/Share $44.84 Unrealized @ Report Date +1.6%
— BLACKROCK INC 0.1%
Value $232K Shares 278 Share Price $833.70 Est. Cost/Share $833.70 Unrealized @ Report Date —
AMGN AMGEN INC 0.1%
Value $231K Shares 812 Share Price $284.33 * Est. Cost/Share $231.86 Unrealized @ Report Date +16.2%
BEN FRANKLIN RESOURCES INC 0.1%
Value $227K Shares 8,085 Share Price $28.11 * Est. Cost/Share $21.97 Unrealized @ Report Date +15.5%
INTU INTUIT 0.1%
Value $218K Shares 335 Share Price $650.00 Est. Cost/Share $544.67 Unrealized @ Report Date +18.0%
— TRITIUM DCFC LIMITED 0.0%
Value $1,953 Shares 36,500 Share Price $0.05 Est. Cost/Share $1.28 Unrealized @ Report Date —