Prentice Wealth Management LLC Diversified Active

Location: Rochester, NY

CIK: 0001864229 · Show all filings

Period: Q4 2025 (← Previous) (Next →)

Filing Date: Jan 30, 2026

Total Value: $438M (100.0% shares, 0.0% debt)

Holdings (114)

VTI VANGUARD INDEX FDS 16.1%
Value $70.48M Shares 210,219 Share Price $335.27 Est. Cost/Share $208.88 Unrealized @ Report Date +60.5%
AGG ISHARES TR 13.8%
Value $60.45M Shares 605,243 Share Price $99.88 Est. Cost/Share $97.87 Unrealized @ Report Date +2.1%
VT VANGUARD INTL EQUITY INDEX F 9.0%
Value $39.59M Shares 280,682 Share Price $141.06 Est. Cost/Share $93.81 Unrealized @ Report Date +50.4%
SCHP SCHWAB STRATEGIC TR 6.8%
Value $29.54M Shares 1,115,313 Share Price $26.49 Est. Cost/Share $26.47 Unrealized @ Report Date +0.1%
EQWL INVESCO EXCHANGE TRADED FD T 3.9%
Value $17.26M Shares 146,049 Share Price $118.16 Est. Cost/Share $86.51 Unrealized @ Report Date +36.6%
VYMI VANGUARD WHITEHALL FDS 3.5%
Value $15.22M Shares 169,112 Share Price $90.00 Est. Cost/Share $62.71 Unrealized @ Report Date +43.5%
FDVV FIDELITY COVINGTON TRUST 3.4%
Value $14.75M Shares 260,246 Share Price $56.69 Est. Cost/Share $50.93 Unrealized @ Report Date +11.3%
JEPI J P MORGAN EXCHANGE TRADED F 3.3%
Value $14.39M Shares 251,348 Share Price $57.24 Est. Cost/Share $57.32 Unrealized @ Report Date -0.1%
FLHY FRANKLIN TEMPLETON ETF TR 3.3%
Value $14.31M Shares 585,945 Share Price $24.41 Est. Cost/Share $25.37 Unrealized @ Report Date -3.8%
FLBL FRANKLIN TEMPLETON ETF TR 3.1%
Value $13.65M Shares 582,716 Share Price $23.42 Est. Cost/Share $24.20 Unrealized @ Report Date -3.2%
VIG VANGUARD SPECIALIZED FUNDS 2.3%
Value $10.23M Shares 46,562 Share Price $219.78 Est. Cost/Share $152.96 Unrealized @ Report Date +43.7%
FLMI FRANKLIN TEMPLETON ETF TR 1.5%
Value $6.47M Shares 260,148 Share Price $24.87 Est. Cost/Share $24.54 Unrealized @ Report Date +1.3%
JMHI J P MORGAN EXCHANGE TRADED F 1.5%
Value $6.35M Shares 126,361 Share Price $50.25 Est. Cost/Share $49.67 Unrealized @ Report Date +1.2%
AAPL APPLE INC 1.3%
Value $5.611M Shares 20,641 Share Price $271.85 Est. Cost/Share $199.54 Unrealized @ Report Date +36.2%
SHYM BLACKROCK ETF TRUST II 1.1%
Value $4.861M Shares 218,787 Share Price $22.22 Est. Cost/Share $22.10 Unrealized @ Report Date +0.5%
MSFT MICROSOFT CORP 1.0%
Value $4.586M Shares 9,482 Share Price $483.63 Est. Cost/Share $267.10 Unrealized @ Report Date +81.1%
GS GOLDMAN SACHS GROUP INC 1.0%
Value $4.397M Shares 5,002 Share Price $879.00 Est. Cost/Share $314.39 Unrealized @ Report Date +179.6%
CGHM CAPITAL GRP FIXED INCM ETF T 1.0%
Value $4.369M Shares 171,470 Share Price $25.48 Est. Cost/Share $25.15 Unrealized @ Report Date +1.3%
USSG DBX ETF TR 1.0%
Value $4.179M Shares 65,807 Share Price $63.51 Est. Cost/Share $40.40 Unrealized @ Report Date +57.2%
JMUB J P MORGAN EXCHANGE TRADED F 0.8%
Value $3.687M Shares 73,014 Share Price $50.50 Est. Cost/Share $50.54 Unrealized @ Report Date -0.1%
AVGO BROADCOM INC 0.8%
Value $3.491M Shares 10,088 Share Price $346.10 Est. Cost/Share $174.56 Unrealized @ Report Date +98.3%
SCHM SCHWAB STRATEGIC TR 0.7%
Value $3.277M Shares 108,977 Share Price $30.07 Est. Cost/Share $27.27 Unrealized @ Report Date +10.3%
HYMB SPDR SERIES TRUST 0.7%
Value $3.232M Shares 129,599 Share Price $24.94 Est. Cost/Share $25.24 Unrealized @ Report Date -1.2%
VWO VANGUARD INTL EQUITY INDEX F 0.7%
Value $3.164M Shares 58,846 Share Price $53.76 Est. Cost/Share $41.12 Unrealized @ Report Date +30.7%
JPM JPMORGAN CHASE & CO. 0.7%
Value $2.986M Shares 9,268 Share Price $322.23 Est. Cost/Share $133.99 Unrealized @ Report Date +140.5%
XLRE SELECT SECTOR SPDR TR 0.6%
Value $2.8M Shares 69,396 Share Price $40.35 Est. Cost/Share $38.72 Unrealized @ Report Date +4.2%
NVDA NVIDIA CORPORATION 0.6%
Value $2.673M Shares 14,333 Share Price $186.50 Est. Cost/Share $92.42 Unrealized @ Report Date +101.8%
JPST J P MORGAN EXCHANGE TRADED F 0.5%
Value $2.378M Shares 47,007 Share Price $50.59 Est. Cost/Share $50.63 Unrealized @ Report Date -0.1%
BRK/B BERKSHIRE HATHAWAY INC DEL 0.5%
Value $2.291M Shares 4,558 Share Price $502.65 Est. Cost/Share $313.51 Unrealized @ Report Date +60.3%
RTX RTX CORPORATION 0.5%
Value $2.123M Shares 11,576 Share Price $183.41 Est. Cost/Share $89.18 Unrealized @ Report Date +105.6%
GOOGL ALPHABET INC 0.5%
Value $2.058M Shares 6,575 Share Price $313.01 Est. Cost/Share $115.62 Unrealized @ Report Date +170.7%
IBM INTERNATIONAL BUSINESS MACHS 0.5%
Value $2.032M Shares 6,861 Share Price $296.21 Est. Cost/Share $153.15 Unrealized @ Report Date +93.4%
AMZN AMAZON COM INC 0.5%
Value $2.018M Shares 8,742 Share Price $230.82 Est. Cost/Share $129.52 Unrealized @ Report Date +78.2%
EVYM MORGAN STANLEY ETF TRUST 0.4%
Value $1.853M Shares 37,119 Share Price $49.93 Est. Cost/Share $48.57 Unrealized @ Report Date +2.8%
XOM EXXON MOBIL CORP 0.4%
Value $1.817M Shares 15,096 Share Price $120.34 Est. Cost/Share $54.83 Unrealized @ Report Date +119.5%
V VISA INC 0.4%
Value $1.715M Shares 4,890 Share Price $350.71 Est. Cost/Share $222.58 Unrealized @ Report Date +57.6%
AOR ISHARES TR 0.4%
Value $1.697M Shares 26,109 Share Price $65.01 Est. Cost/Share $58.27 Unrealized @ Report Date +11.6%
IEF ISHARES TR 0.4%
Value $1.551M Shares 16,125 Share Price $96.16 Est. Cost/Share $96.76 Unrealized @ Report Date -0.6%
XLU SELECT SECTOR SPDR TR 0.4%
Value $1.541M Shares 36,090 Share Price $42.69 Est. Cost/Share $44.28 Unrealized @ Report Date -3.6%
ABBV ABBVIE INC 0.3%
Value $1.505M Shares 6,588 Share Price $228.49 Est. Cost/Share $113.48 Unrealized @ Report Date +101.4%
LLY ELI LILLY & CO 0.3%
Value $1.493M Shares 1,389 Share Price $1074.68 Est. Cost/Share $405.57 Unrealized @ Report Date +165.0%
WMT WALMART INC 0.3%
Value $1.488M Shares 13,354 Share Price $111.41 Est. Cost/Share $53.02 Unrealized @ Report Date +110.1%
MA MASTERCARD INCORPORATED 0.3%
Value $1.448M Shares 2,536 Share Price $570.88 Est. Cost/Share $357.66 Unrealized @ Report Date +59.6%
META META PLATFORMS INC 0.3%
Value $1.434M Shares 2,173 Share Price $660.09 Est. Cost/Share $349.68 Unrealized @ Report Date +88.8%
COST COSTCO WHSL CORP NEW 0.3%
Value $1.422M Shares 1,649 Share Price $862.35 Est. Cost/Share $521.25 Unrealized @ Report Date +65.4%
AMP AMERIPRISE FINL INC 0.3%
Value $1.363M Shares 2,780 Share Price $490.40 Est. Cost/Share $205.68 Unrealized @ Report Date +138.4%
AOA ISHARES TR 0.3%
Value $1.281M Shares 14,306 Share Price $89.56 Est. Cost/Share $80.23 Unrealized @ Report Date +11.6%
JNJ JOHNSON & JOHNSON 0.3%
Value $1.183M Shares 5,716 Share Price $206.95 Est. Cost/Share $152.51 Unrealized @ Report Date +35.7%
MRK MERCK & CO INC 0.2%
Value $1.089M Shares 10,349 Share Price $105.26 Est. Cost/Share $83.61 Unrealized @ Report Date +25.9%
ORCL ORACLE CORP 0.2%
Value $1.022M Shares 5,244 Share Price $194.91 Est. Cost/Share $105.07 Unrealized @ Report Date +85.5%
GE GE AEROSPACE 0.2%
Value $1.02M Shares 3,311 Share Price $308.03 Est. Cost/Share $186.59 Unrealized @ Report Date +65.1%
BAC BANK AMERICA CORP 0.2%
Value $1.008M Shares 18,327 Share Price $55.00 Est. Cost/Share $31.19 Unrealized @ Report Date +76.3%
GOOG ALPHABET INC 0.2%
Value $1.005M Shares 3,202 Share Price $313.84 Est. Cost/Share $127.77 Unrealized @ Report Date +145.6%
NEE NEXTERA ENERGY INC 0.2%
Value $989K Shares 12,321 Share Price $80.28 Est. Cost/Share $68.33 Unrealized @ Report Date +17.5%
SPTM SPDR SERIES TRUST 0.2%
Value $986K Shares 11,946 Share Price $82.50 Est. Cost/Share $47.80 Unrealized @ Report Date +72.6%
UNH UNITEDHEALTH GROUP INC 0.2%
Value $953K Shares 2,887 Share Price $330.07 Est. Cost/Share $351.23 Unrealized @ Report Date -6.0%
BX BLACKSTONE INC 0.2%
Value $952K Shares 6,176 Share Price $154.14 Est. Cost/Share $77.79 Unrealized @ Report Date +98.2%
CSCO CISCO SYS INC 0.2%
Value $893K Shares 11,589 Share Price $77.03 Est. Cost/Share $44.70 Unrealized @ Report Date +71.4%
WFC WELLS FARGO CO NEW 0.2%
Value $874K Shares 9,375 Share Price $93.20 Est. Cost/Share $44.76 Unrealized @ Report Date +108.2%
CRM SALESFORCE INC 0.2%
Value $852K Shares 3,216 Share Price $264.91 Est. Cost/Share $198.86 Unrealized @ Report Date +33.2%
BKNG BOOKING HOLDINGS INC 0.2%
Value $825K Shares 154 Share Price $5355.33 Est. Cost/Share $3772.28 Unrealized @ Report Date +42.0%
HD HOME DEPOT INC 0.2%
Value $812K Shares 2,360 Share Price $344.11 Est. Cost/Share $297.99 Unrealized @ Report Date +15.5%
PG PROCTER AND GAMBLE CO 0.2%
Value $776K Shares 5,415 Share Price $143.31 Est. Cost/Share $139.10 Unrealized @ Report Date +3.0%
TSLA TESLA INC 0.2%
Value $759K Shares 1,688 Share Price $449.72 Est. Cost/Share $192.43 Unrealized @ Report Date +133.7%
MCD MCDONALDS CORP 0.2%
Value $752K Shares 2,460 Share Price $305.63 Est. Cost/Share $251.98 Unrealized @ Report Date +21.3%
KO COCA COLA CO 0.2%
Value $744K Shares 10,646 Share Price $69.91 Est. Cost/Share $57.59 Unrealized @ Report Date +21.4%
DIS DISNEY WALT CO 0.2%
Value $741K Shares 6,514 Share Price $113.77 Est. Cost/Share $100.40 Unrealized @ Report Date +13.3%
CVX CHEVRON CORP NEW 0.2%
Value $697K Shares 4,575 Share Price $152.41 Est. Cost/Share $147.33 Unrealized @ Report Date +3.4%
QCOM QUALCOMM INC 0.2%
Value $679K Shares 3,969 Share Price $171.05 Est. Cost/Share $146.06 Unrealized @ Report Date +17.1%
PEP PEPSICO INC 0.2%
Value $674K Shares 4,698 Share Price $143.52 Est. Cost/Share $155.00 Unrealized @ Report Date -7.4%
ABT ABBOTT LABS 0.2%
Value $662K Shares 5,285 Share Price $125.29 Est. Cost/Share $102.59 Unrealized @ Report Date +22.1%
LIN LINDE PLC 0.1%
Value $633K Shares 1,485 Share Price $426.39 Est. Cost/Share $348.08 Unrealized @ Report Date +22.5%
VZ VERIZON COMMUNICATIONS INC 0.1%
Value $633K Shares 15,539 Share Price $40.73 Est. Cost/Share $38.51 Unrealized @ Report Date +5.8%
PM PHILIP MORRIS INTL INC 0.1%
Value $597K Shares 3,724 Share Price $160.40 Est. Cost/Share $152.59 Unrealized @ Report Date +5.1%
PLTR PALANTIR TECHNOLOGIES INC 0.1%
Value $584K Shares 3,286 Share Price $177.75 Est. Cost/Share $163.64 Unrealized @ Report Date +8.6%
MU MICRON TECHNOLOGY INC 0.1%
Value $575K Shares 2,014 Share Price $285.43 Est. Cost/Share $91.66 Unrealized @ Report Date +211.4%
INTU INTUIT 0.1%
Value $563K Shares 850 Share Price $662.42 Est. Cost/Share $597.88 Unrealized @ Report Date +10.8%
NFLX NETFLIX INC 0.1%
Value $560K Shares 5,969 Share Price $93.76 Est. Cost/Share $101.22 Unrealized @ Report Date -7.4%
ACN ACCENTURE PLC IRELAND 0.1%
Value $554K Shares 2,064 Share Price $268.30 Est. Cost/Share $278.94 Unrealized @ Report Date -3.8%
VCRM VANGUARD MUN BD FDS 0.1%
Value $501K Shares 6,635 Share Price $75.57 Est. Cost/Share $75.65 Unrealized @ Report Date -0.1%
XLI SELECT SECTOR SPDR TR 0.1%
Value $500K Shares 3,221 Share Price $155.14 Est. Cost/Share $92.60 Unrealized @ Report Date +67.5%
T AT&T INC 0.1%
Value $492K Shares 19,819 Share Price $24.84 Est. Cost/Share $27.37 Unrealized @ Report Date -9.2%
SNOW SNOWFLAKE INC 0.1%
Value $450K Shares 2,053 Share Price $219.36 Est. Cost/Share $169.70 Unrealized @ Report Date +29.3%
HON HONEYWELL INTL INC 0.1%
Value $442K Shares 2,268 Share Price $195.09 Est. Cost/Share $163.68 Unrealized @ Report Date +19.2%
IVV ISHARES TR 0.1%
Value $438K Shares 640 Share Price $684.94 Est. Cost/Share $431.49 Unrealized @ Report Date +58.7%
MTB M & T BK CORP 0.1%
Value $412K Shares 2,045 Share Price $201.48 Est. Cost/Share $135.08 Unrealized @ Report Date +49.2%
ISRG INTUITIVE SURGICAL INC 0.1%
Value $409K Shares 722 Share Price $566.36 Est. Cost/Share $481.84 Unrealized @ Report Date +17.5%
ALL ALLSTATE CORP 0.1%
Value $402K Shares 1,932 Share Price $208.17 Est. Cost/Share $114.98 Unrealized @ Report Date +81.0%
GEV GE VERNOVA INC 0.1%
Value $392K Shares 600 Share Price $653.57 Est. Cost/Share $459.90 Unrealized @ Report Date +42.1%
VOO VANGUARD INDEX FDS 0.1%
Value $382K Shares 609 Share Price $627.13 Est. Cost/Share $519.41 Unrealized @ Report Date +20.7%
AMAT APPLIED MATLS INC 0.1%
Value $373K Shares 1,453 Share Price $256.99 Est. Cost/Share $168.06 Unrealized @ Report Date +52.9%
STZ CONSTELLATION BRANDS INC 0.1%
Value $366K Shares 2,653 Share Price $137.97 Est. Cost/Share $210.76 Unrealized @ Report Date -34.5%
CAT CATERPILLAR INC 0.1%
Value $360K Shares 629 Share Price $572.87 Est. Cost/Share $368.67 Unrealized @ Report Date +55.4%
CG CARLYLE GROUP INC 0.1%
Value $344K Shares 5,824 Share Price $59.11 Est. Cost/Share $48.47 Unrealized @ Report Date +21.2%
AMD ADVANCED MICRO DEVICES INC 0.1%
Value $341K Shares 1,592 Share Price $214.16 Est. Cost/Share $109.68 Unrealized @ Report Date +95.3%
C CITIGROUP INC 0.1%
Value $335K Shares 2,873 Share Price $116.68 Est. Cost/Share $41.35 Unrealized @ Report Date +182.2%
LOW LOWES COS INC 0.1%
Value $330K Shares 1,368 Share Price $241.16 Est. Cost/Share $182.38 Unrealized @ Report Date +32.2%
LHX L3HARRIS TECHNOLOGIES INC 0.1%
Value $328K Shares 1,118 Share Price $293.65 Est. Cost/Share $288.43 Unrealized @ Report Date +1.8%
LMT LOCKHEED MARTIN CORP 0.1%
Value $299K Shares 618 Share Price $483.67 Est. Cost/Share $384.89 Unrealized @ Report Date +25.7%
J JACOBS SOLUTIONS INC 0.1%
Value $295K Shares 2,230 Share Price $132.47 Est. Cost/Share $100.68 Unrealized @ Report Date +31.6%
ZS ZSCALER INC 0.1%
Value $295K Shares 1,310 Share Price $224.92 Est. Cost/Share $201.19 Unrealized @ Report Date +11.8%
NOW SERVICENOW INC 0.1%
Value $291K Shares 1,897 Share Price $153.19 Est. Cost/Share $174.40 Unrealized @ Report Date -12.2%
BLK BLACKROCK INC 0.1%
Value $288K Shares 269 Share Price $1070.34 Est. Cost/Share $963.27 Unrealized @ Report Date +11.1%
AMGN AMGEN INC 0.1%
Value $287K Shares 876 Share Price $327.33 Est. Cost/Share $272.69 Unrealized @ Report Date +20.0%
DHR DANAHER CORPORATION 0.1%
Value $278K Shares 1,215 Share Price $228.92 Est. Cost/Share $239.25 Unrealized @ Report Date -4.3%
NPO ENPRO INC 0.1%
Value $269K Shares 1,254 Share Price $214.13 Est. Cost/Share $215.91 Unrealized @ Report Date -0.8%
ADBE ADOBE INC 0.1%
Value $245K Shares 699 Share Price $349.99 Est. Cost/Share $465.71 Unrealized @ Report Date -24.8%
SHW SHERWIN WILLIAMS CO 0.1%
Value $237K Shares 730 Share Price $324.03 Est. Cost/Share $313.46 Unrealized @ Report Date +3.4%
XLB SELECT SECTOR SPDR TR 0.1%
Value $229K Shares 5,055 Share Price $45.35 Est. Cost/Share $40.75 Unrealized @ Report Date +11.3%
VRT VERTIV HOLDINGS CO 0.1%
Value $225K Shares 1,391 Share Price $162.01 Est. Cost/Share $133.31 Unrealized @ Report Date +21.5%
PAYX PAYCHEX INC 0.0%
Value $219K Shares 1,948 Share Price $112.19 Est. Cost/Share $133.49 Unrealized @ Report Date -16.0%
TXN TEXAS INSTRS INC 0.0%
Value $204K Shares 1,173 Share Price $173.49 Est. Cost/Share $157.96 Unrealized @ Report Date +9.8%
AOK ISHARES TR 0.0%
Value $201K Shares 5,014 Share Price $40.13 Est. Cost/Share $39.40 Unrealized @ Report Date +1.9%
NPO ENPRO INC 0.0%
Value $13,695 Shares 1,100 Share Price $12.45 * Est. Cost/Share $215.91 Unrealized @ Report Date -0.8%