Prentice Wealth Management LLC Diversified Active

Location: Rochester, NY

CIK: 0001864229 · Show all filings

Period: Q1 2026 (← Previous) (Next →)

Filing Date: Apr 17, 2026

Total Value: $443M (100.0% shares, 0.0% debt)

Holdings (117)

AGG ISHARES TR 14.6%
Value $64.7M Shares 651,758 Share Price $99.27 Est. Cost/Share $98.02 Unrealized @ Report Date +1.3%
VTI VANGUARD INDEX FDS 8.9%
Value $39.45M Shares 122,977 Share Price $320.81 Est. Cost/Share $208.88 Unrealized @ Report Date +53.6%
VT VANGUARD INTL EQUITY INDEX F 8.8%
Value $39.09M Shares 282,629 Share Price $138.32 Est. Cost/Share $93.81 Unrealized @ Report Date +47.5%
SCHP SCHWAB STRATEGIC TR 6.2%
Value $27.37M Shares 1,028,393 Share Price $26.61 Est. Cost/Share $26.47 Unrealized @ Report Date +0.5%
FLHY FRANKLIN TEMPLETON ETF TR 5.5%
Value $24.4M Shares 1,010,897 Share Price $24.14 Est. Cost/Share $24.96 Unrealized @ Report Date -3.3%
EQWL INVESCO EXCHANGE TRADED FD T 3.6%
Value $16.01M Shares 138,942 Share Price $115.24 Est. Cost/Share $86.51 Unrealized @ Report Date +33.2%
XLRE SELECT SECTOR SPDR TR 3.5%
Value $15.55M Shares 380,776 Share Price $40.83 Est. Cost/Share $41.33 Unrealized @ Report Date -1.2%
JEPI J P MORGAN EXCHANGE TRADED F 3.1%
Value $13.7M Shares 241,686 Share Price $56.68 Est. Cost/Share $57.32 Unrealized @ Report Date -1.1%
FLBL FRANKLIN TEMPLETON ETF TR 3.0%
Value $13.43M Shares 583,985 Share Price $23.00 Est. Cost/Share $24.20 Unrealized @ Report Date -5.0%
VYMI VANGUARD WHITEHALL FDS 3.0%
Value $13.15M Shares 139,512 Share Price $94.24 Est. Cost/Share $62.71 Unrealized @ Report Date +50.3%
DBMF LITMAN GREGORY FDS TR 3.0%
Value $13.14M Shares 435,694 Share Price $30.15 Est. Cost/Share $29.97 Unrealized @ Report Date +0.6%
FDVV FIDELITY COVINGTON TRUST 2.9%
Value $13.07M Shares 236,547 Share Price $55.24 Est. Cost/Share $50.93 Unrealized @ Report Date +8.5%
VIG VANGUARD SPECIALIZED FUNDS 2.3%
Value $10.01M Shares 46,533 Share Price $215.06 Est. Cost/Share $152.96 Unrealized @ Report Date +40.6%
DVYE ISHARES INC 2.0%
Value $8.799M Shares 255,920 Share Price $34.38 Est. Cost/Share $33.79 Unrealized @ Report Date +1.7%
FLMI FRANKLIN TEMPLETON ETF TR 1.6%
Value $7.17M Shares 289,218 Share Price $24.79 Est. Cost/Share $24.60 Unrealized @ Report Date +0.8%
FTMH PUTNAM ETF TRUST 1.3%
Value $5.589M Shares 484,773 Share Price $11.53 Est. Cost/Share $11.65 Unrealized @ Report Date -1.1%
JMHI J P MORGAN EXCHANGE TRADED F 1.2%
Value $5.399M Shares 108,356 Share Price $49.83 Est. Cost/Share $49.67 Unrealized @ Report Date +0.3%
CGHM CAPITAL GRP FIXED INCM ETF T 1.2%
Value $5.252M Shares 207,443 Share Price $25.32 Est. Cost/Share $25.23 Unrealized @ Report Date +0.3%
AAPL APPLE INC 1.1%
Value $5.068M Shares 19,970 Share Price $253.79 Est. Cost/Share $199.54 Unrealized @ Report Date +27.2%
SHYM BLACKROCK ETF TRUST II 1.1%
Value $4.763M Shares 216,305 Share Price $22.02 Est. Cost/Share $22.10 Unrealized @ Report Date -0.4%
GS GOLDMAN SACHS GROUP INC 1.0%
Value $4.23M Shares 5,000 Share Price $845.99 Est. Cost/Share $314.39 Unrealized @ Report Date +169.1%
USSG DBX ETF TR 0.8%
Value $3.636M Shares 60,926 Share Price $59.68 Est. Cost/Share $40.40 Unrealized @ Report Date +47.7%
MSFT MICROSOFT CORP 0.8%
Value $3.463M Shares 9,355 Share Price $370.18 Est. Cost/Share $267.10 Unrealized @ Report Date +38.6%
SCHM SCHWAB STRATEGIC TR 0.8%
Value $3.359M Shares 108,482 Share Price $30.96 Est. Cost/Share $27.27 Unrealized @ Report Date +13.5%
AVGO BROADCOM INC 0.7%
Value $3.104M Shares 10,030 Share Price $309.51 Est. Cost/Share $174.56 Unrealized @ Report Date +77.3%
VWO VANGUARD INTL EQUITY INDEX F 0.7%
Value $3.103M Shares 57,417 Share Price $54.05 Est. Cost/Share $41.12 Unrealized @ Report Date +31.5%
HYMB SPDR SERIES TRUST 0.7%
Value $3.101M Shares 125,024 Share Price $24.80 Est. Cost/Share $25.24 Unrealized @ Report Date -1.7%
NVDA NVIDIA CORPORATION 0.6%
Value $2.859M Shares 16,396 Share Price $174.40 Est. Cost/Share $103.89 Unrealized @ Report Date +67.9%
JPM JPMORGAN CHASE & CO 0.6%
Value $2.702M Shares 9,186 Share Price $294.17 Est. Cost/Share $133.99 Unrealized @ Report Date +119.5%
JMUB J P MORGAN EXCHANGE TRADED F 0.6%
Value $2.588M Shares 51,775 Share Price $49.99 Est. Cost/Share $50.54 Unrealized @ Report Date -1.1%
XOM EXXON MOBIL CORP 0.5%
Value $2.406M Shares 14,182 Share Price $169.66 Est. Cost/Share $54.83 Unrealized @ Report Date +209.4%
BRK/B BERKSHIRE HATHAWAY INC DEL 0.5%
Value $2.191M Shares 4,572 Share Price $479.20 Est. Cost/Share $313.51 Unrealized @ Report Date +52.8%
RTX RTX CORPORATION 0.5%
Value $2.178M Shares 11,291 Share Price $192.90 Est. Cost/Share $89.18 Unrealized @ Report Date +116.3%
GOOGL ALPHABET INC 0.4%
Value $1.841M Shares 6,403 Share Price $287.57 Est. Cost/Share $115.62 Unrealized @ Report Date +148.7%
AMZN AMAZON COM INC 0.4%
Value $1.775M Shares 8,524 Share Price $208.27 Est. Cost/Share $129.52 Unrealized @ Report Date +60.8%
EVYM MORGAN STANLEY ETF TRUST 0.4%
Value $1.767M Shares 35,597 Share Price $49.63 Est. Cost/Share $48.57 Unrealized @ Report Date +2.2%
AOR ISHARES TR 0.4%
Value $1.733M Shares 26,930 Share Price $64.35 Est. Cost/Share $58.50 Unrealized @ Report Date +10.0%
IBM INTERNATIONAL BUSINESS MACHS 0.4%
Value $1.668M Shares 6,880 Share Price $242.39 Est. Cost/Share $153.15 Unrealized @ Report Date +58.3%
XLU SELECT SECTOR SPDR TR 0.4%
Value $1.653M Shares 36,014 Share Price $45.89 Est. Cost/Share $44.28 Unrealized @ Report Date +3.6%
IEF ISHARES TR 0.3%
Value $1.538M Shares 16,120 Share Price $95.44 Est. Cost/Share $96.76 Unrealized @ Report Date -1.4%
V VISA INC 0.3%
Value $1.438M Shares 4,757 Share Price $302.24 Est. Cost/Share $222.58 Unrealized @ Report Date +35.8%
ABBV ABBVIE INC 0.3%
Value $1.434M Shares 6,594 Share Price $217.49 Est. Cost/Share $113.48 Unrealized @ Report Date +91.7%
WMT WALMART INC 0.3%
Value $1.424M Shares 11,456 Share Price $124.28 Est. Cost/Share $53.02 Unrealized @ Report Date +134.4%
JNJ JOHNSON & JOHNSON 0.3%
Value $1.359M Shares 5,559 Share Price $244.44 Est. Cost/Share $152.51 Unrealized @ Report Date +60.3%
LLY ELI LILLY & CO 0.3%
Value $1.26M Shares 1,370 Share Price $919.77 Est. Cost/Share $405.57 Unrealized @ Report Date +126.8%
META META PLATFORMS INC 0.3%
Value $1.249M Shares 2,183 Share Price $572.13 Est. Cost/Share $349.68 Unrealized @ Report Date +63.6%
MRK MERCK & CO INC 0.3%
Value $1.22M Shares 10,139 Share Price $120.29 Est. Cost/Share $83.61 Unrealized @ Report Date +43.9%
COST COSTCO WHOLESALE CORPORATION 0.3%
Value $1.214M Shares 1,218 Share Price $996.44 Est. Cost/Share $521.25 Unrealized @ Report Date +91.2%
AMP AMERIPRISE FINL INC 0.3%
Value $1.2M Shares 2,699 Share Price $444.43 Est. Cost/Share $205.68 Unrealized @ Report Date +116.1%
NEE NEXTERA ENERGY INC 0.2%
Value $1.099M Shares 11,836 Share Price $92.88 Est. Cost/Share $68.33 Unrealized @ Report Date +35.9%
MA MASTERCARD INCORPORATED 0.2%
Value $1.066M Shares 2,134 Share Price $499.66 Est. Cost/Share $357.66 Unrealized @ Report Date +39.7%
AOA ISHARES TR 0.2%
Value $1.06M Shares 11,974 Share Price $88.49 Est. Cost/Share $80.23 Unrealized @ Report Date +10.3%
SPTM SPDR SERIES TRUST 0.2%
Value $1.039M Shares 13,137 Share Price $79.06 Est. Cost/Share $50.95 Unrealized @ Report Date +55.2%
GE GE AEROSPACE 0.2%
Value $936K Shares 3,299 Share Price $283.77 Est. Cost/Share $186.59 Unrealized @ Report Date +52.1%
CVX CHEVRON CORPORATION 0.2%
Value $934K Shares 4,513 Share Price $206.90 Est. Cost/Share $147.33 Unrealized @ Report Date +40.4%
GOOG ALPHABET INC 0.2%
Value $919K Shares 3,202 Share Price $286.90 Est. Cost/Share $127.77 Unrealized @ Report Date +124.5%
BAC BANK AMERICA CORP 0.2%
Value $891K Shares 18,269 Share Price $48.75 Est. Cost/Share $31.19 Unrealized @ Report Date +56.3%
CSCO CISCO SYS INC 0.2%
Value $887K Shares 11,438 Share Price $77.59 Est. Cost/Share $44.70 Unrealized @ Report Date +73.6%
KO COCA COLA CO 0.2%
Value $797K Shares 10,478 Share Price $76.05 Est. Cost/Share $57.59 Unrealized @ Report Date +32.1%
UNH UNITEDHEALTH GROUP INC 0.2%
Value $791K Shares 2,925 Share Price $270.55 Est. Cost/Share $350.54 Unrealized @ Report Date -22.8%
PG PROCTER & GAMBLE CO 0.2%
Value $785K Shares 5,437 Share Price $144.44 Est. Cost/Share $139.10 Unrealized @ Report Date +3.8%
HD HOME DEPOT INC 0.2%
Value $783K Shares 2,382 Share Price $328.90 Est. Cost/Share $297.99 Unrealized @ Report Date +10.4%
ORCL ORACLE CORP 0.2%
Value $783K Shares 5,320 Share Price $147.11 Est. Cost/Share $105.89 Unrealized @ Report Date +38.9%
MCD MCDONALDS CORP 0.2%
Value $760K Shares 2,445 Share Price $310.79 Est. Cost/Share $251.98 Unrealized @ Report Date +23.3%
LIN LINDE PLC 0.2%
Value $740K Shares 1,493 Share Price $495.76 Est. Cost/Share $348.08 Unrealized @ Report Date +42.4%
WFC WELLS FARGO & CO 0.2%
Value $740K Shares 9,293 Share Price $79.61 Est. Cost/Share $44.76 Unrealized @ Report Date +77.9%
VZ VERIZON COMMUNICATIONS INC 0.2%
Value $728K Shares 14,499 Share Price $50.20 Est. Cost/Share $38.51 Unrealized @ Report Date +30.3%
PEP PEPSICO INC 0.2%
Value $728K Shares 4,686 Share Price $155.29 Est. Cost/Share $155.00 Unrealized @ Report Date +0.2%
BX BLACKSTONE INC 0.2%
Value $719K Shares 6,256 Share Price $114.99 Est. Cost/Share $78.45 Unrealized @ Report Date +46.6%
BKNG BOOKING HOLDINGS INC 0.1%
Value $653K Shares 155 Share Price $4210.32 * Est. Cost/Share $3772.28 Unrealized @ Report Date -95.5%
DIS DISNEY WALT CO 0.1%
Value $632K Shares 6,560 Share Price $96.38 Est. Cost/Share $100.40 Unrealized @ Report Date -4.0%
TSLA TESLA INC 0.1%
Value $627K Shares 1,686 Share Price $371.75 Est. Cost/Share $192.43 Unrealized @ Report Date +93.2%
PM PHILIP MORRIS INTL INC 0.1%
Value $619K Shares 3,745 Share Price $165.34 Est. Cost/Share $152.59 Unrealized @ Report Date +8.4%
CRM SALESFORCE INC 0.1%
Value $611K Shares 3,274 Share Price $186.67 Est. Cost/Share $199.01 Unrealized @ Report Date -6.2%
NFLX NETFLIX INC. 0.1%
Value $599K Shares 6,227 Share Price $96.15 Est. Cost/Share $100.68 Unrealized @ Report Date -4.5%
T AT&T INC 0.1%
Value $566K Shares 19,517 Share Price $28.99 Est. Cost/Share $27.37 Unrealized @ Report Date +5.9%
ABT ABBOTT LABORATORIES 0.1%
Value $548K Shares 5,335 Share Price $102.67 Est. Cost/Share $102.59 Unrealized @ Report Date +0.1%
VCRM VANGUARD MUN BD FDS 0.1%
Value $529K Shares 7,045 Share Price $75.15 Est. Cost/Share $75.67 Unrealized @ Report Date -0.7%
GEV GE VERNOVA INC 0.1%
Value $521K Shares 597 Share Price $872.90 Est. Cost/Share $459.90 Unrealized @ Report Date +89.8%
QCOM QUALCOMM INC 0.1%
Value $517K Shares 4,015 Share Price $128.78 Est. Cost/Share $146.06 Unrealized @ Report Date -11.8%
HON HONEYWELL INTL INC 0.1%
Value $516K Shares 2,281 Share Price $226.03 Est. Cost/Share $163.68 Unrealized @ Report Date +38.1%
PLTR PALANTIR TECHNOLOGIES INC 0.1%
Value $495K Shares 3,387 Share Price $146.28 Est. Cost/Share $163.32 Unrealized @ Report Date -10.4%
AMAT APPLIED MATLS INC 0.1%
Value $489K Shares 1,430 Share Price $341.79 Est. Cost/Share $168.06 Unrealized @ Report Date +103.4%
XLI SELECT SECTOR SPDR TR 0.1%
Value $485K Shares 3,001 Share Price $161.73 Est. Cost/Share $92.60 Unrealized @ Report Date +74.7%
CAT CATERPILLAR INC 0.1%
Value $435K Shares 614 Share Price $708.46 Est. Cost/Share $368.67 Unrealized @ Report Date +92.2%
ACN ACCENTURE PLC IRELAND 0.1%
Value $424K Shares 2,139 Share Price $198.29 Est. Cost/Share $277.33 Unrealized @ Report Date -28.5%
MTB M & T BK CORP 0.1%
Value $423K Shares 2,045 Share Price $206.72 Est. Cost/Share $135.08 Unrealized @ Report Date +53.0%
IVV ISHARES TR 0.1%
Value $418K Shares 640 Share Price $653.21 Est. Cost/Share $431.49 Unrealized @ Report Date +51.4%
LHX L3HARRIS TECHNOLOGIES INC 0.1%
Value $387K Shares 1,123 Share Price $345.00 Est. Cost/Share $288.43 Unrealized @ Report Date +19.7%
STZ CONSTELLATION BRANDS INC 0.1%
Value $382K Shares 2,549 Share Price $150.00 Est. Cost/Share $210.76 Unrealized @ Report Date -28.8%
LMT LOCKHEED MARTIN CORP 0.1%
Value $379K Shares 627 Share Price $604.39 Est. Cost/Share $388.21 Unrealized @ Report Date +55.7%
INTU INTUIT 0.1%
Value $379K Shares 876 Share Price $432.38 Est. Cost/Share $594.30 Unrealized @ Report Date -27.2%
VOO VANGUARD INDEX FDS 0.1%
Value $370K Shares 619 Share Price $597.55 Est. Cost/Share $521.12 Unrealized @ Report Date +14.7%
ALL ALLSTATE CORP 0.1%
Value $367K Shares 1,770 Share Price $207.34 Est. Cost/Share $114.98 Unrealized @ Report Date +80.3%
MU MICRON TECHNOLOGY INC 0.1%
Value $367K Shares 1,085 Share Price $337.88 Est. Cost/Share $91.66 Unrealized @ Report Date +268.6%
VRT VERTIV HOLDINGS CO 0.1%
Value $351K Shares 1,400 Share Price $250.58 Est. Cost/Share $133.31 Unrealized @ Report Date +88.0%
ISRG INTUITIVE SURGICAL INC 0.1%
Value $338K Shares 734 Share Price $460.99 Est. Cost/Share $482.23 Unrealized @ Report Date -4.4%
AMD ADVANCED MICRO DEVICES INC 0.1%
Value $317K Shares 1,559 Share Price $203.43 Est. Cost/Share $109.68 Unrealized @ Report Date +85.5%
LOW LOWES COS INC 0.1%
Value $315K Shares 1,335 Share Price $236.28 Est. Cost/Share $182.38 Unrealized @ Report Date +29.6%
C CITIGROUP INC 0.1%
Value $299K Shares 2,639 Share Price $113.41 Est. Cost/Share $41.35 Unrealized @ Report Date +174.3%
NPO ENPRO INC 0.1%
Value $299K Shares 1,194 Share Price $250.65 Est. Cost/Share $215.91 Unrealized @ Report Date +16.1%
PAYX PAYCHEX INC 0.1%
Value $297K Shares 3,226 Share Price $92.13 Est. Cost/Share $119.79 Unrealized @ Report Date -23.1%
AMGN AMGEN INC 0.1%
Value $295K Shares 837 Share Price $351.87 Est. Cost/Share $272.69 Unrealized @ Report Date +29.0%
SNOW SNOWFLAKE INC 0.1%
Value $294K Shares 1,950 Share Price $150.82 Est. Cost/Share $169.70 Unrealized @ Report Date -11.1%
CG CARLYLE GROUP INC 0.1%
Value $284K Shares 5,870 Share Price $48.39 Est. Cost/Share $48.47 Unrealized @ Report Date -0.2%
JPST J P MORGAN EXCHANGE TRADED F 0.1%
Value $269K Shares 5,323 Share Price $50.61 Est. Cost/Share $50.63 Unrealized @ Report Date -0.0%
J JACOBS SOLUTIONS INC 0.1%
Value $262K Shares 2,058 Share Price $127.28 Est. Cost/Share $100.68 Unrealized @ Report Date +26.4%
BLK BLACKROCK INC 0.1%
Value $259K Shares 269 Share Price $961.71 Est. Cost/Share $963.27 Unrealized @ Report Date -0.2%
SHW SHERWIN WILLIAMS CO 0.1%
Value $234K Shares 729 Share Price $320.55 Est. Cost/Share $313.46 Unrealized @ Report Date +2.3%
XLB SELECT SECTOR SPDR TR 0.1%
Value $226K Shares 4,523 Share Price $49.97 Est. Cost/Share $40.75 Unrealized @ Report Date +22.6%
DHR DANAHER CORP DEL 0.0%
Value $221K Shares 1,168 Share Price $189.60 Est. Cost/Share $239.25 Unrealized @ Report Date -20.8%
NOW SERVICENOW INC 0.0%
Value $220K Shares 2,107 Share Price $104.55 Est. Cost/Share $168.74 Unrealized @ Report Date -38.0%
AOK ISHARES TR 0.0%
Value $220K Shares 5,517 Share Price $39.89 Est. Cost/Share $39.50 Unrealized @ Report Date +1.0%
TXN TEXAS INSTRS INC 0.0%
Value $214K Shares 1,102 Share Price $194.14 Est. Cost/Share $157.96 Unrealized @ Report Date +22.9%
MDLZ MONDELEZ INTL INC 0.0%
Value $208K Shares 3,615 Share Price $57.64 Est. Cost/Share $57.92 Unrealized @ Report Date -0.5%
NVDA NVIDIA CORPORATION 0.0%
Value $27,840 Shares 2,200 Share Price $12.65 * Est. Cost/Share $103.89 Unrealized @ Report Date +67.9%
NPO ENPRO INC 0.0%
Value $4,643 Shares 1,100 Share Price $4.22 * Est. Cost/Share $215.91 Unrealized @ Report Date +16.1%