Advisory Alpha, LLC Diversified Active

Location: Holland, MI

CIK: 0001576762 · Show all filings

Period: Q2 2020 (← Previous) (Next →)

Filing Date: Aug 14, 2020

Total Value: $452M (100.0% shares, 0.0% debt)

Holdings (113)

SPYG SPDR SER TR 13.6%
Value $61.53M Shares 1,243,375 Share Price $49.49 Est. Cost/Share $26898.56 Unrealized @ Report Date —
SPYV SPDR SER TR 11.0%
Value $49.62M Shares 1,584,400 Share Price $31.32 Est. Cost/Share $14371.36 Unrealized @ Report Date —
SPDW SPDR INDEX SHS FDS 9.6%
Value $43.52M Shares 1,455,698 Share Price $29.90 Est. Cost/Share $11403.08 Unrealized @ Report Date —
SPYM SPDR SER TR 7.2%
Value $32.53M Shares 820,842 Share Price $39.63 Est. Cost/Share $9420.55 Unrealized @ Report Date —
SPEM SPDR INDEX SHS FDS 7.0%
Value $31.6M Shares 861,628 Share Price $36.68 Est. Cost/Share $15538.33 Unrealized @ Report Date —
XLK SELECT SECTOR SPDR TR 6.1%
Value $27.61M Shares 242,432 Share Price $113.91 Est. Cost/Share $60992.21 Unrealized @ Report Date —
SCHA SCHWAB STRATEGIC TR 5.9%
Value $26.46M Shares 372,510 Share Price $71.03 Est. Cost/Share $45850.77 Unrealized @ Report Date —
SCHM SCHWAB STRATEGIC TR 5.7%
Value $25.92M Shares 451,063 Share Price $57.46 Est. Cost/Share $37589.17 Unrealized @ Report Date —
XLV SELECT SECTOR SPDR TR 3.3%
Value $14.68M Shares 137,038 Share Price $107.15 Est. Cost/Share $69957.27 Unrealized @ Report Date —
SCHC SCHWAB STRATEGIC TR 2.7%
Value $12.34M Shares 378,141 Share Price $32.64 Est. Cost/Share $20266.67 Unrealized @ Report Date —
SHW SHERWIN WILLIAMS CO 2.5%
Value $11.09M Shares 16,500 Share Price $671.88 * Est. Cost/Share $169.85 Unrealized @ Report Date +1.0%
XLF SELECT SECTOR SPDR TR 2.0%
Value $9.208M Shares 364,806 Share Price $25.24 Est. Cost/Share $4882.91 Unrealized @ Report Date —
VT VANGUARD INTL EQUITY INDEX F 1.7%
Value $7.708M Shares 94,147 Share Price $81.87 Est. Cost/Share $45312.98 Unrealized @ Report Date —
XLC SELECT SECTOR SPDR TR 1.5%
Value $6.815M Shares 114,453 Share Price $59.54 Est. Cost/Share $35630.36 Unrealized @ Report Date —
SCHH SCHWAB STRATEGIC TR 1.1%
Value $5.146M Shares 123,038 Share Price $41.82 Est. Cost/Share $23061.29 Unrealized @ Report Date —
XLI SELECT SECTOR SPDR TR 1.1%
Value $4.922M Shares 63,395 Share Price $77.64 Est. Cost/Share $36286.78 Unrealized @ Report Date —
XLP SELECT SECTOR SPDR TR 1.1%
Value $4.861M Shares 75,693 Share Price $64.22 Est. Cost/Share $43489.86 Unrealized @ Report Date —
AAPL APPLE INC 1.0%
Value $4.653M Shares 10,293 Share Price $452.05 * Est. Cost/Share $75.09 Unrealized @ Report Date 0.0%
SPMD SPDR SER TR 0.8%
Value $3.671M Shares 106,829 Share Price $34.36 Est. Cost/Share $5969.45 Unrealized @ Report Date —
XLB SELECT SECTOR SPDR TR 0.8%
Value $3.646M Shares 58,263 Share Price $62.58 Est. Cost/Share $26652.41 Unrealized @ Report Date —
IJH ISHARES TR 0.7%
Value $3.121M Shares 15,971 Share Price $195.42 Est. Cost/Share $2810.07 Unrealized @ Report Date —
SCHX SCHWAB STRATEGIC TR 0.7%
Value $2.968M Shares 39,999 Share Price $74.20 Est. Cost/Share $37582.36 Unrealized @ Report Date —
SPSM SPDR SER TR 0.6%
Value $2.613M Shares 88,378 Share Price $29.57 Est. Cost/Share $6059.20 Unrealized @ Report Date —
EFV ISHARES TR 0.5%
Value $2.47M Shares 57,760 Share Price $42.76 Est. Cost/Share $7004.53 Unrealized @ Report Date —
EFG ISHARES TR 0.4%
Value $2.022M Shares 22,517 Share Price $89.80 Est. Cost/Share $46940.34 Unrealized @ Report Date —
SCHE SCHWAB STRATEGIC TR 0.4%
Value $1.807M Shares 74,111 Share Price $24.38 Est. Cost/Share $8482.32 Unrealized @ Report Date —
MSFT MICROSOFT CORP 0.4%
Value $1.696M Shares 8,106 Share Price $209.23 * Est. Cost/Share $107.05 Unrealized @ Report Date +61.7%
DIA SPDR DOW JONES INDL AVERAGE 0.3%
Value $1.508M Shares 5,386 Share Price $279.99 Est. Cost/Share $12464.97 Unrealized @ Report Date —
HYG ISHARES TR 0.3%
Value $1.476M Shares 18,070 Share Price $81.68 Est. Cost/Share $83516.52 Unrealized @ Report Date —
LLY LILLY ELI & CO 0.3%
Value $1.471M Shares 9,643 Share Price $152.55 * Est. Cost/Share $138.55 Unrealized @ Report Date +3.9%
ADM ARCHER DANIELS MIDLAND CO 0.3%
Value $1.399M Shares 31,474 Share Price $44.45 * Est. Cost/Share $31.91 Unrealized @ Report Date 0.0%
VCIT VANGUARD SCOTTSDALE FDS 0.3%
Value $1.397M Shares 14,682 Share Price $95.15 Est. Cost/Share $84907.77 Unrealized @ Report Date —
PG PROCTER AND GAMBLE CO 0.3%
Value $1.299M Shares 9,588 Share Price $135.48 * Est. Cost/Share $90.66 Unrealized @ Report Date +12.0%
IVV ISHARES TR 0.3%
Value $1.245M Shares 3,852 Share Price $323.21 Est. Cost/Share $131355.08 Unrealized @ Report Date —
BDX BECTON DICKINSON & CO 0.3%
Value $1.23M Shares 4,782 Share Price $257.21 * Est. Cost/Share $220.31 Unrealized @ Report Date 0.0%
ITOT ISHARES TR 0.3%
Value $1.217M Shares 16,004 Share Price $76.04 Est. Cost/Share $47682.67 Unrealized @ Report Date —
SCHF SCHWAB STRATEGIC TR 0.3%
Value $1.205M Shares 40,465 Share Price $29.78 Est. Cost/Share $9366.48 Unrealized @ Report Date —
T AT&T INC 0.3%
Value $1.191M Shares 39,471 Share Price $30.17 * Est. Cost/Share $14.93 Unrealized @ Report Date +3.8%
AMZN AMAZON COM INC 0.3%
Value $1.154M Shares 365 Share Price $3161.64 * Est. Cost/Share $120.78 Unrealized @ Report Date 0.0%
BALL BALL CORP 0.2%
Value $1.113M Shares 14,962 Share Price $74.39 * Est. Cost/Share $63.19 Unrealized @ Report Date 0.0%
XOM EXXON MOBIL CORP 0.2%
Value $1.044M Shares 23,684 Share Price $44.08 * Est. Cost/Share $50.43 Unrealized @ Report Date -31.0%
CME CME GROUP INC 0.2%
Value $1.023M Shares 6,017 Share Price $170.02 * Est. Cost/Share $144.43 Unrealized @ Report Date -0.1%
EDV VANGUARD WORLD FD 0.2%
Value $992K Shares 6,000 Share Price $165.33 Est. Cost/Share $123424.60 Unrealized @ Report Date —
IVW ISHARES TR 0.2%
Value $949K Shares 4,150 Share Price $228.67 Est. Cost/Share $25872.78 Unrealized @ Report Date —
IJR ISHARES TR 0.2%
Value $914K Shares 12,028 Share Price $75.99 Est. Cost/Share $3791.05 Unrealized @ Report Date —
SCZ ISHARES TR 0.2%
Value $914K Shares 16,977 Share Price $53.84 Est. Cost/Share $22991.76 Unrealized @ Report Date —
IXUS ISHARES TR 0.2%
Value $897K Shares 15,117 Share Price $59.34 Est. Cost/Share $30675.90 Unrealized @ Report Date —
SCHP SCHWAB STRATEGIC TR 0.2%
Value $872K Shares 14,582 Share Price $59.80 Est. Cost/Share $53759.96 Unrealized @ Report Date —
SPY SPDR S&P 500 ETF TR 0.2%
Value $799K Shares 2,367 Share Price $337.56 Est. Cost/Share $287403.47 Unrealized @ Report Date —
MO ALTRIA GROUP INC 0.2%
Value $780K Shares 18,146 Share Price $42.98 * Est. Cost/Share $28.09 Unrealized @ Report Date -11.1%
KAPR INNOVATOR ETFS TR 0.2%
Value $703K Shares 27,009 Share Price $26.03 Est. Cost/Share $26.03 Unrealized @ Report Date —
IEMG ISHARES INC 0.1%
Value $633K Shares 11,914 Share Price $53.13 Est. Cost/Share $6571.11 Unrealized @ Report Date —
VWOB VANGUARD WHITEHALL FDS 0.1%
Value $612K Shares 7,836 Share Price $78.10 Est. Cost/Share $80060.18 Unrealized @ Report Date —
SRPT SAREPTA THERAPEUTICS INC 0.1%
Value $562K Shares 3,560 Share Price $157.87 * Est. Cost/Share $125.06 Unrealized @ Report Date +8.8%
IJS ISHARES TR 0.1%
Value $561K Shares 4,182 Share Price $134.15 Est. Cost/Share $28154.03 Unrealized @ Report Date —
HD HOME DEPOT INC 0.1%
Value $558K Shares 1,980 Share Price $281.82 * Est. Cost/Share $164.95 Unrealized @ Report Date +21.1%
SO SOUTHERN CO 0.1%
Value $553K Shares 10,083 Share Price $54.84 * Est. Cost/Share $45.33 Unrealized @ Report Date -1.3%
BAC BK OF AMERICA CORP 0.1%
Value $549K Shares 20,554 Share Price $26.71 * Est. Cost/Share $20.57 Unrealized @ Report Date 0.0%
VWO VANGUARD INTL EQUITY INDEX F 0.1%
Value $537K Shares 12,635 Share Price $42.50 Est. Cost/Share $39331.46 Unrealized @ Report Date —
IJJ ISHARES TR 0.1%
Value $526K Shares 3,608 Share Price $145.79 Est. Cost/Share $29389.63 Unrealized @ Report Date —
CACC CREDIT ACCEP CORP MICH 0.1%
Value $516K Shares 1,000 Share Price $516.00 * Est. Cost/Share $403.39 Unrealized @ Report Date -13.7%
VB VANGUARD INDEX FDS 0.1%
Value $497K Shares 3,321 Share Price $149.65 Est. Cost/Share $108457.20 Unrealized @ Report Date —
— SPDR SER TR 0.1%
Value $438K Shares 6,665 Share Price $65.72 Est. Cost/Share $66.99 Unrealized @ Report Date —
VEA VANGUARD TAX-MANAGED FDS 0.1%
Value $433K Shares 11,141 Share Price $38.87 Est. Cost/Share $28519.19 Unrealized @ Report Date —
CHD CHURCH & DWIGHT INC 0.1%
Value $397K Shares 4,190 Share Price $94.75 * Est. Cost/Share $68.10 Unrealized @ Report Date 0.0%
IEFA ISHARES TR 0.1%
Value $394K Shares 6,384 Share Price $61.72 Est. Cost/Share $20081.46 Unrealized @ Report Date —
CVX CHEVRON CORP NEW 0.1%
Value $378K Shares 4,162 Share Price $90.82 * Est. Cost/Share $77.43 Unrealized @ Report Date -9.8%
IDV ISHARES TR 0.1%
Value $370K Shares 13,732 Share Price $26.94 Est. Cost/Share $11650.23 Unrealized @ Report Date —
NAPR INNOVATOR ETFS TR 0.1%
Value $369K Shares 10,597 Share Price $34.82 Est. Cost/Share $34.82 Unrealized @ Report Date —
CSX CSX CORP 0.1%
Value $364K Shares 4,854 Share Price $74.99 * Est. Cost/Share $21.41 Unrealized @ Report Date -4.2%
ABT ABBOTT LABS 0.1%
Value $353K Shares 3,511 Share Price $100.54 * Est. Cost/Share $81.94 Unrealized @ Report Date 0.0%
NEE NEXTERA ENERGY INC 0.1%
Value $353K Shares 1,239 Share Price $284.91 * Est. Cost/Share $37.02 Unrealized @ Report Date +40.4%
SWK STANLEY BLACK & DECKER INC 0.1%
Value $351K Shares 2,190 Share Price $160.27 * Est. Cost/Share $101.52 Unrealized @ Report Date -0.4%
META FACEBOOK INC 0.1%
Value $340K Shares 1,307 Share Price $260.14 * Est. Cost/Share $153.88 Unrealized @ Report Date +34.7%
VO VANGUARD INDEX FDS 0.1%
Value $340K Shares 2,071 Share Price $164.17 Est. Cost/Share $132380.31 Unrealized @ Report Date —
VUG VANGUARD INDEX FDS 0.1%
Value $339K Shares 1,525 Share Price $222.30 Est. Cost/Share $22441.30 Unrealized @ Report Date —
NOC NORTHROP GRUMMAN CORP 0.1%
Value $338K Shares 996 Share Price $339.36 * Est. Cost/Share $316.27 Unrealized @ Report Date -5.6%
V VISA INC 0.1%
Value $318K Shares 1,602 Share Price $198.50 * Est. Cost/Share $149.22 Unrealized @ Report Date +17.6%
VSS VANGUARD INTL EQUITY INDEX F 0.1%
Value $317K Shares 3,295 Share Price $96.21 Est. Cost/Share $91542.39 Unrealized @ Report Date —
MRSH MARSH & MCLENNAN COS INC 0.1%
Value $315K Shares 2,704 Share Price $116.49 * Est. Cost/Share $75.77 Unrealized @ Report Date +22.7%
DVY ISHARES TR 0.1%
Value $313K Shares 3,612 Share Price $86.66 Est. Cost/Share $63987.47 Unrealized @ Report Date —
BRK/B BERKSHIRE HATHAWAY INC DEL 0.1%
Value $307K Shares 1,440 Share Price $213.19 * Est. Cost/Share $182.62 Unrealized @ Report Date 0.0%
SYK STRYKER CORPORATION 0.1%
Value $299K Shares 1,570 Share Price $190.45 * Est. Cost/Share $161.32 Unrealized @ Report Date +7.7%
MDY SPDR S&P MIDCAP 400 ETF TR 0.1%
Value $297K Shares 833 Share Price $356.54 Est. Cost/Share $8301.70 Unrealized @ Report Date —
VCSH VANGUARD SCOTTSDALE FDS 0.1%
Value $293K Shares 3,550 Share Price $82.54 Est. Cost/Share $79747.21 Unrealized @ Report Date —
CWB SPDR SER TR 0.1%
Value $291K Shares 4,871 Share Price $59.74 Est. Cost/Share $52425.19 Unrealized @ Report Date —
CMCSA COMCAST CORP NEW 0.1%
Value $283K Shares 6,538 Share Price $43.29 * Est. Cost/Share $31.88 Unrealized @ Report Date +2.8%
AXP AMERICAN EXPRESS CO 0.1%
Value $281K Shares 2,767 Share Price $101.55 * Est. Cost/Share $85.61 Unrealized @ Report Date 0.0%
ABBV ABBVIE INC 0.1%
Value $278K Shares 2,915 Share Price $95.37 * Est. Cost/Share $57.88 Unrealized @ Report Date +21.8%
CSCO CISCO SYS INC 0.1%
Value $267K Shares 5,546 Share Price $48.14 * Est. Cost/Share $40.11 Unrealized @ Report Date -7.8%
SCHO SCHWAB STRATEGIC TR 0.1%
Value $260K Shares 5,059 Share Price $51.39 Est. Cost/Share $49455.51 Unrealized @ Report Date —
CAT CATERPILLAR INC DEL 0.1%
Value $257K Shares 1,803 Share Price $142.54 * Est. Cost/Share $110.77 Unrealized @ Report Date -4.1%
PEP PEPSICO INC 0.1%
Value $256K Shares 1,859 Share Price $137.71 * Est. Cost/Share $94.02 Unrealized @ Report Date +17.8%
BKLN INVESCO EXCHANGE-TRADED FD T 0.1%
Value $253K Shares 11,962 Share Price $21.15 Est. Cost/Share $22254.13 Unrealized @ Report Date —
TSLA TESLA INC 0.1%
Value $252K Shares 162 Share Price $1555.56 * Est. Cost/Share $25.62 Unrealized @ Report Date +111.1%
— INTERPUBLIC GROUP COS INC 0.1%
Value $246K Shares 12,960 Share Price $18.98 * Est. Cost/Share $16.71 Unrealized @ Report Date -20.9%
PM PHILIP MORRIS INTL INC 0.1%
Value $244K Shares 3,058 Share Price $79.79 * Est. Cost/Share $57.44 Unrealized @ Report Date -4.6%
PFE PFIZER INC 0.1%
Value $242K Shares 6,315 Share Price $38.32 * Est. Cost/Share $30.00 Unrealized @ Report Date -13.4%
HDV ISHARES TR 0.1%
Value $240K Shares 2,783 Share Price $86.24 Est. Cost/Share $3951.75 Unrealized @ Report Date —
IYW ISHARES TR 0.1%
Value $237K Shares 808 Share Price $293.32 Est. Cost/Share $177.20 Unrealized @ Report Date —
PFF ISHARES TR 0.1%
Value $233K Shares 6,705 Share Price $34.75 Est. Cost/Share $36548.45 Unrealized @ Report Date —
NVDA NVIDIA CORPORATION 0.1%
Value $229K Shares 501 Share Price $457.09 * Est. Cost/Share $4.67 Unrealized @ Report Date +72.5%
VTI VANGUARD INDEX FDS 0.1%
Value $228K Shares 1,332 Share Price $171.17 Est. Cost/Share $116110.63 Unrealized @ Report Date —
MELI MERCADOLIBRE INC 0.0%
Value $224K Shares 202 Share Price $1108.91 * Est. Cost/Share $566.76 Unrealized @ Report Date +32.3%
IYH ISHARES TR 0.0%
Value $220K Shares 955 Share Price $230.37 Est. Cost/Share $189.04 Unrealized @ Report Date —
FHLC FIDELITY COVINGTON TR 0.0%
Value $217K Shares 4,089 Share Price $53.07 Est. Cost/Share $5157.65 Unrealized @ Report Date —
GOOGL ALPHABET INC 0.0%
Value $216K Shares 143 Share Price $1510.49 * Est. Cost/Share $60.25 Unrealized @ Report Date +11.1%
VOO VANGUARD INDEX FDS 0.0%
Value $212K Shares 683 Share Price $310.40 Est. Cost/Share $67535.89 Unrealized @ Report Date —
DUK DUKE ENERGY CORP NEW 0.0%
Value $210K Shares 2,491 Share Price $84.30 * Est. Cost/Share $71.38 Unrealized @ Report Date -5.3%
MDLZ MONDELEZ INTL INC 0.0%
Value $207K Shares 3,698 Share Price $55.98 * Est. Cost/Share $46.52 Unrealized @ Report Date -4.2%
— JPMORGAN CHASE & CO 0.0%
Value $201K Shares 15,273 Share Price $13.16 Est. Cost/Share $11019.96 Unrealized @ Report Date —
— GREAT PANTHER MNG LTD 0.0%
Value $124K Shares 139,800 Share Price $0.89 Est. Cost/Share $0.75 Unrealized @ Report Date —
— MACATAWA BK CORP 0.0%
Value $95,000 Shares 12,312 Share Price $7.72 Est. Cost/Share $1769.27 Unrealized @ Report Date —