Location: Lake Geneva, WI
CIK: 0001712671 · Show all filings
Period: Q4 2018 (← Previous) (Next →)
Filing Date: Jan 30, 2019
Total Value: $86.51M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| GOOGL | ALPHABET INC | 4,003 | $4.183M | 4.8% | $1044.97 * | $40.07 | +29.4% | CAP STK CL A | 02079K305 |
| DIS | DISNEY WALT CO | 37,975 | $4.164M | 4.8% | $109.65 * | $109.00 | -2.9% | COM DISNEY | 254687106 |
| NKE | NIKE INC | 52,842 | $3.918M | 4.5% | $74.15 * | $64.87 | +4.3% | CL B | 654106103 |
| JPM | JPMORGAN CHASE & CO | 38,886 | $3.796M | 4.4% | $97.62 * | $50.84 | +57.8% | COM | 46625H100 |
| DG | DOLLAR GENERAL CORP NEW | 34,625 | $3.742M | 4.3% | $108.07 * | $94.76 | +3.9% | COM | 256677105 |
| BDX | BECTON DICKINSON & CO | 15,388 | $3.467M | 4.0% | $225.31 * | $157.39 | +25.6% | COM | 075887109 |
| AMZN | AMAZON COM INC | 2,204 | $3.31M | 3.8% | $1501.81 * | $44.45 | +69.0% | COM | 023135106 |
| SBUX | STARBUCKS CORP | 50,920 | $3.279M | 3.8% | $64.40 * | $53.65 | +3.2% | COM | 855244109 |
| CVS | CVS HEALTH CORP | 49,712 | $3.257M | 3.8% | $65.52 * | $59.39 | -12.1% | COM | 126650100 |
| IVV | ISHARES TR | 11,285 | $2.839M | 3.3% | $251.57 | $232.74 | +8.1% | CORE S&P500 ETF | 464287200 |
| UNH | UNITEDHEALTH GROUP INC | 10,870 | $2.708M | 3.1% | $249.13 * | $118.25 | +87.9% | COM | 91324P102 |
| CAT | CATERPILLAR INC DEL | 20,199 | $2.587M | 3.0% | $128.08 * | $63.80 | +71.0% | COM | 149123101 |
| ABT | ABBOTT LABS | 31,038 | $2.245M | 2.6% | $72.33 * | $34.21 | +87.0% | COM | 002824100 |
| PYPL | PAYPAL HLDGS INC | 26,479 | $2.227M | 2.6% | $84.10 | $81.24 | +3.3% | COM | 70450Y103 |
| C | CITIGROUP INC | 45,285 | $2.123M | 2.5% | $46.88 * | $34.73 | +17.2% | COM NEW | 172967424 |
| TMO | THERMO FISHER SCIENTIFIC INC | 9,145 | $2.047M | 2.4% | $223.84 | $227.35 | -3.3% | COM | 883556102 |
| BAC | BANK AMER CORP | 81,525 | $2.009M | 2.3% | $24.64 * | $12.57 | +65.4% | COM | 060505104 |
| DVY | ISHARES TR | 21,555 | $1.925M | 2.2% | $89.31 | $82.78 | +7.9% | SELECT DIVID ETF | 464287168 |
| AMGN | AMGEN INC | 9,946 | $1.839M | 2.1% | $184.90 * | $121.35 | +29.4% | COM | 031162100 |
| IUSV | ISHARES TR | 36,775 | $1.805M | 2.1% | $49.08 | $43.82 | +12.0% | CORE S&P VLU ETF | 464287663 |
| IJH | ISHARES TR | 10,840 | $1.8M | 2.1% | $166.05 * | $31.65 | +4.9% | CORE S&P MCP ETF | 464287507 |
| — | INGERSOLL-RAND PLC | 19,585 | $1.787M | 2.1% | $91.24 | $98.06 | — | SHS | G47791101 |
| FDRR | FIDELITY | 52,570 | $1.508M | 1.7% | $28.69 | $30.71 | -6.6% | DIVID ETF RISING RA | 316092832 |
| PANW | PALO ALTO NETWORKS INC | 7,913 | $1.49M | 1.7% | $188.30 * | $28.19 | +11.4% | COM | 697435105 |
| QUAL | ISHARES TR | 18,660 | $1.432M | 1.7% | $76.74 | $79.26 | -3.2% | USA QUALITY FCTR | 46432F339 |
| ZTS | ZOETIS INC | 16,670 | $1.426M | 1.6% | $85.54 * | $80.69 | +0.1% | CL A | 98978V103 |
| MSFT | MICROSOFT CORP | 13,904 | $1.412M | 1.6% | $101.55 * | $100.00 | -5.0% | COM | 594918104 |
| RVTY | PERKINELMER INC | 15,948 | $1.253M | 1.4% | $78.57 | $51.84 | +48.9% | COM | 714046109 |
| CWB | SPDR SERIES TRUST | 26,388 | $1.235M | 1.4% | $46.80 | $45.22 | +3.5% | BLMBRG BRC CNVRT | 78464A359 |
| HON | HONEYWELL INTL INC | 8,290 | $1.095M | 1.3% | $132.09 * | $84.63 | +27.2% | COM | 438516106 |
| WM | WASTE MGMT INC DEL | 11,632 | $1.035M | 1.2% | $88.98 * | $50.66 | +56.4% | COM | 94106L109 |
| MMM | 3M CO | 5,433 | $1.035M | 1.2% | $190.50 * | $102.46 | +20.6% | COM | 88579Y101 |
| APH | AMPHENOL CORP NEW | 12,395 | $1.004M | 1.2% | $81.00 * | $17.23 | +10.0% | CL A | 032095101 |
| SPY | SPDR S&P 500 ETF TR | 3,552 | $888K | 1.0% | $250.00 | $207.49 | +20.4% | TR UNIT | 78462F103 |
| PFE | PFIZER INC | 19,640 | $857K | 1.0% | $43.64 * | $28.70 | +4.7% | COM | 717081103 |
| XOM | EXXON MOBIL CORP | 12,498 | $852K | 1.0% | $68.17 * | $56.39 | -12.7% | COM | 30231G102 |
| AMT | AMERICAN TOWER CORP NEW | 4,977 | $787K | 0.9% | $158.13 * | $86.80 | +51.7% | COM | 03027X100 |
| CSX | CSX CORP | 12,356 | $768K | 0.9% | $62.16 * | $18.71 | +0.7% | COM | 126408103 |
| CCI | CROWN CASTLE INTL CORP NEW | 6,098 | $662K | 0.8% | $108.56 * | $65.29 | +23.6% | COM | 22822V101 |
| V | VISA INC | 4,844 | $639K | 0.7% | $131.92 * | $73.88 | +70.1% | COM CL A | 92826C839 |
| NFLX | NETFLIX INC | 2,324 | $622K | 0.7% | $267.64 * | $21.42 | +24.9% | COM | 64110L106 |
| EMR | EMERSON ELEC CO | 9,505 | $568K | 0.7% | $59.76 * | $61.95 | -18.1% | COM | 291011104 |
| DHR | DANAHER CORP DEL | 5,185 | $535K | 0.6% | $103.18 * | $40.08 | +121.1% | COM | 235851102 |
| CSCO | CISCO SYS INC | 11,478 | $497K | 0.6% | $43.30 * | $36.91 | -5.3% | COM | 17275R102 |
| NOW | SERVICENOW INC | 2,700 | $481K | 0.6% | $178.15 * | $37.82 | -5.9% | COM | 81762P102 |
| PAYX | PAYCHEX INC | 7,050 | $459K | 0.5% | $65.11 * | $55.05 | -3.5% | COM | 704326107 |
| ILMN | ILLUMINA INC | 1,210 | $363K | 0.4% | $300.00 * | $268.47 | +8.7% | COM | 452327109 |
| MA | MASTERCARD INCORPORATED | 1,924 | $363K | 0.4% | $188.67 * | $180.56 | +0.5% | CL A | 57636Q104 |
| IWF | ISHARES TR | 2,663 | $349K | 0.4% | $131.06 * | $26.51 | +23.4% | RUS 1000 GRW ETF | 464287614 |
| AAPL | APPLE INC | 2,206 | $348K | 0.4% | $157.75 * | $46.01 | -18.5% | COM | 037833100 |
| — | BLACKROCK MUN 2030 TAR TERM | 15,240 | $313K | 0.4% | $20.54 | $23.02 | — | COM SHS BEN IN | 09257P105 |
| PEP | PEPSICO INC | 2,495 | $276K | 0.3% | $110.62 * | $77.48 | +15.3% | COM | 713448108 |
| DEO | DIAGEO P L C | 1,639 | $232K | 0.3% | $141.55 | $141.53 | +0.2% | SPON ADR NEW | 25243Q205 |
| IWR | ISHARES TR | 4,960 | $231K | 0.3% | $46.57 | $48.04 | -3.2% | RUS MID CAP ETF | 464287499 |
| NSC | NORFOLK SOUTHERN CORP | 1,500 | $224K | 0.3% | $149.33 * | $147.16 | -11.9% | COM | 655844108 |
| LAMR | LAMAR ADVERTISING CO NEW | 3,038 | $210K | 0.2% | $69.12 | $72.52 | — | CL A | 512816109 |
| — | SEQUANS COMMUNICATIONS S A | 10,000 | $7,000 | 0.0% | $0.70 | $3.30 | — | SPONSORED ADS | 817323108 |