Prentice Wealth Management LLC Diversified Active

Location: Rochester, NY

CIK: 0001864229 · Show all filings

Period: Q2 2024 (← Previous) (Next →)

Filing Date: Jul 11, 2024

Total Value: $306M (100.0% shares, 0.0% debt)

Holdings (105)

VTI VANGUARD INDEX FDS 17.6%
Value $53.85M Shares 201,298 Share Price $267.51 Est. Cost/Share $201.36 Unrealized @ Report Date +32.8%
AGG ISHARES TR 10.1%
Value $30.97M Shares 318,999 Share Price $97.07 Est. Cost/Share $96.67 Unrealized @ Report Date +0.4%
VT VANGUARD INTL EQUITY INDEX F 9.2%
Value $28.06M Shares 249,112 Share Price $112.63 Est. Cost/Share $89.76 Unrealized @ Report Date +25.5%
FLHY FRANKLIN TEMPLETON ETF TR 5.3%
Value $16.2M Shares 683,204 Share Price $23.71 Est. Cost/Share $25.67 Unrealized @ Report Date -7.6%
VWO VANGUARD INTL EQUITY INDEX F 4.0%
Value $12.14M Shares 277,399 Share Price $43.76 Est. Cost/Share $40.53 Unrealized @ Report Date +8.0%
EQWL INVESCO EXCHANGE TRADED FD T 3.7%
Value $11.47M Shares 121,421 Share Price $94.50 Est. Cost/Share $82.00 Unrealized @ Report Date +15.2%
VYM VANGUARD WHITEHALL FDS 3.2%
Value $9.854M Shares 83,089 Share Price $118.60 Est. Cost/Share $107.88 Unrealized @ Report Date +9.9%
VYMI VANGUARD WHITEHALL FDS 3.1%
Value $9.548M Shares 139,323 Share Price $68.53 Est. Cost/Share $59.25 Unrealized @ Report Date +15.7%
VIG VANGUARD SPECIALIZED FUNDS 3.0%
Value $9.335M Shares 51,136 Share Price $182.55 Est. Cost/Share $150.76 Unrealized @ Report Date +21.1%
DIAL COLUMBIA ETF TR I 2.9%
Value $8.871M Shares 502,801 Share Price $17.64 Est. Cost/Share $17.65 Unrealized @ Report Date -0.1%
SRLN SSGA ACTIVE ETF TR 2.6%
Value $8.095M Shares 193,669 Share Price $41.80 Est. Cost/Share $45.15 Unrealized @ Report Date -7.4%
SPIP SPDR SER TR 2.6%
Value $8.05M Shares 316,661 Share Price $25.42 Est. Cost/Share $27.14 Unrealized @ Report Date -6.3%
JPIE J P MORGAN EXCHANGE TRADED F 2.6%
Value $7.959M Shares 175,070 Share Price $45.46 Est. Cost/Share $45.21 Unrealized @ Report Date +0.6%
SHYM BLACKROCK ETF TRUST II 1.7%
Value $5.121M Shares 226,182 Share Price $22.64 Est. Cost/Share $21.79 Unrealized @ Report Date +3.9%
HYMB SPDR SER TR 1.6%
Value $4.847M Shares 190,530 Share Price $25.44 Est. Cost/Share $25.01 Unrealized @ Report Date +1.7%
MSFT MICROSOFT CORP 1.6%
Value $4.752M Shares 10,633 Share Price $446.95 Est. Cost/Share $267.10 Unrealized @ Report Date +65.5%
USSG DBX ETF TR 1.2%
Value $3.775M Shares 73,865 Share Price $51.10 Est. Cost/Share $36.55 Unrealized @ Report Date +39.8%
JMHI J P MORGAN EXCHANGE TRADED F 1.2%
Value $3.566M Shares 71,630 Share Price $49.79 Est. Cost/Share $49.14 Unrealized @ Report Date +1.3%
AAPL APPLE INC 0.8%
Value $2.496M Shares 11,849 Share Price $210.61 Est. Cost/Share $165.80 Unrealized @ Report Date +26.2%
XLRE SELECT SECTOR SPDR TR 0.8%
Value $2.356M Shares 61,331 Share Price $38.41 Est. Cost/Share $38.20 Unrealized @ Report Date +0.6%
JMUB J P MORGAN EXCHANGE TRADED F 0.8%
Value $2.302M Shares 45,690 Share Price $50.38 Est. Cost/Share $50.52 Unrealized @ Report Date -0.3%
GS GOLDMAN SACHS GROUP INC 0.7%
Value $2.247M Shares 4,968 Share Price $452.32 * Est. Cost/Share $278.58 Unrealized @ Report Date +57.4%
NVDA NVIDIA CORPORATION 0.7%
Value $2.184M Shares 17,675 Share Price $123.54 Est. Cost/Share $91.88 Unrealized @ Report Date +34.4%
JPM JPMORGAN CHASE & CO 0.7%
Value $2.129M Shares 10,527 Share Price $202.27 * Est. Cost/Share $128.68 Unrealized @ Report Date +52.1%
AMZN AMAZON COM INC 0.6%
Value $1.88M Shares 9,726 Share Price $193.25 Est. Cost/Share $128.19 Unrealized @ Report Date +50.8%
BRK/B BERKSHIRE HATHAWAY INC DEL 0.6%
Value $1.808M Shares 4,445 Share Price $406.80 Est. Cost/Share $299.29 Unrealized @ Report Date +35.9%
SCHM SCHWAB STRATEGIC TR 0.6%
Value $1.802M Shares 23,150 Share Price $77.83 * Est. Cost/Share $23.20 Unrealized @ Report Date +11.8%
XOM EXXON MOBIL CORP 0.6%
Value $1.76M Shares 15,288 Share Price $115.12 * Est. Cost/Share $53.81 Unrealized @ Report Date +103.0%
AMP AMERIPRISE FINL INC 0.5%
Value $1.568M Shares 3,670 Share Price $427.21 Est. Cost/Share $205.68 Unrealized @ Report Date +103.7%
COST COSTCO WHSL CORP NEW 0.5%
Value $1.502M Shares 1,767 Share Price $849.99 Est. Cost/Share $486.65 Unrealized @ Report Date +73.3%
RTX RTX CORPORATION 0.4%
Value $1.342M Shares 13,368 Share Price $100.39 * Est. Cost/Share $79.42 Unrealized @ Report Date +22.8%
V VISA INC 0.4%
Value $1.297M Shares 4,942 Share Price $262.47 Est. Cost/Share $213.75 Unrealized @ Report Date +21.5%
NEE NEXTERA ENERGY INC 0.4%
Value $1.261M Shares 17,811 Share Price $70.81 * Est. Cost/Share $68.23 Unrealized @ Report Date -0.7%
UNH UNITEDHEALTH GROUP INC 0.4%
Value $1.255M Shares 2,465 Share Price $509.18 * Est. Cost/Share $352.08 Unrealized @ Report Date +40.1%
LLY ELI LILLY & CO 0.4%
Value $1.239M Shares 1,369 Share Price $905.38 Est. Cost/Share $328.27 Unrealized @ Report Date +172.9%
GOOGL ALPHABET INC 0.4%
Value $1.228M Shares 6,743 Share Price $182.15 Est. Cost/Share $112.04 Unrealized @ Report Date +61.5%
MA MASTERCARD INCORPORATED 0.4%
Value $1.217M Shares 2,759 Share Price $441.16 Est. Cost/Share $351.36 Unrealized @ Report Date +24.5%
AVGO BROADCOM INC 0.4%
Value $1.14M Shares 710 Share Price $1605.53 * Est. Cost/Share $67.03 Unrealized @ Report Date +136.0%
MRK MERCK & CO INC 0.4%
Value $1.099M Shares 8,874 Share Price $123.80 * Est. Cost/Share $83.57 Unrealized @ Report Date +40.7%
WMT WALMART INC 0.4%
Value $1.073M Shares 15,851 Share Price $67.71 Est. Cost/Share $52.34 Unrealized @ Report Date +27.5%
ABBV ABBVIE INC 0.3%
Value $1.045M Shares 6,092 Share Price $171.52 * Est. Cost/Share $103.87 Unrealized @ Report Date +56.8%
STZ CONSTELLATION BRANDS INC 0.3%
Value $914K Shares 3,553 Share Price $257.28 * Est. Cost/Share $210.76 Unrealized @ Report Date +18.0%
META META PLATFORMS INC 0.3%
Value $901K Shares 1,787 Share Price $504.22 Est. Cost/Share $231.33 Unrealized @ Report Date +116.9%
SPTM SPDR SER TR 0.3%
Value $899K Shares 13,556 Share Price $66.35 Est. Cost/Share $47.80 Unrealized @ Report Date +38.8%
IBM INTERNATIONAL BUSINESS MACHS 0.3%
Value $864K Shares 4,993 Share Price $172.95 * Est. Cost/Share $116.16 Unrealized @ Report Date +42.8%
ADBE ADOBE INC 0.3%
Value $821K Shares 1,477 Share Price $555.54 Est. Cost/Share $465.39 Unrealized @ Report Date +19.4%
ORCL ORACLE CORP 0.3%
Value $813K Shares 5,761 Share Price $141.20 Est. Cost/Share $101.67 Unrealized @ Report Date +36.8%
BX BLACKSTONE INC 0.3%
Value $810K Shares 6,545 Share Price $123.80 * Est. Cost/Share $72.15 Unrealized @ Report Date +64.6%
GBNY GENERATIONS BANCORP NY INC 0.3%
Value $772K Shares 75,293 Share Price $10.25 Est. Cost/Share $9.49 Unrealized @ Report Date +7.6%
XLU SELECT SECTOR SPDR TR 0.3%
Value $770K Shares 11,294 Share Price $68.14 * Est. Cost/Share $31.21 Unrealized @ Report Date +9.2%
IEF ISHARES TR 0.2%
Value $747K Shares 7,975 Share Price $93.65 Est. Cost/Share $96.19 Unrealized @ Report Date -2.6%
JNJ JOHNSON & JOHNSON 0.2%
Value $734K Shares 5,021 Share Price $146.16 * Est. Cost/Share $151.86 Unrealized @ Report Date -8.1%
BAC BANK AMERICA CORP 0.2%
Value $719K Shares 18,073 Share Price $39.77 * Est. Cost/Share $29.78 Unrealized @ Report Date +29.0%
PG PROCTER AND GAMBLE CO 0.2%
Value $669K Shares 4,059 Share Price $164.92 * Est. Cost/Share $133.43 Unrealized @ Report Date +19.0%
AMD ADVANCED MICRO DEVICES INC 0.2%
Value $659K Shares 4,060 Share Price $162.21 Est. Cost/Share $107.12 Unrealized @ Report Date +51.4%
HD HOME DEPOT INC 0.2%
Value $648K Shares 1,883 Share Price $344.24 * Est. Cost/Share $278.98 Unrealized @ Report Date +19.0%
DHR DANAHER CORPORATION 0.2%
Value $636K Shares 2,545 Share Price $249.85 Est. Cost/Share $238.80 Unrealized @ Report Date +3.7%
CRM SALESFORCE INC 0.2%
Value $635K Shares 2,469 Share Price $257.10 Est. Cost/Share $179.40 Unrealized @ Report Date +41.8%
JEPI J P MORGAN EXCHANGE TRADED F 0.2%
Value $631K Shares 11,140 Share Price $56.68 Est. Cost/Share $57.33 Unrealized @ Report Date -1.1%
XLI SELECT SECTOR SPDR TR 0.2%
Value $621K Shares 5,094 Share Price $121.87 Est. Cost/Share $92.60 Unrealized @ Report Date +31.6%
LIN LINDE PLC 0.2%
Value $590K Shares 1,344 Share Price $438.81 Est. Cost/Share $335.41 Unrealized @ Report Date +28.3%
KO COCA COLA CO 0.2%
Value $588K Shares 9,240 Share Price $63.65 * Est. Cost/Share $56.22 Unrealized @ Report Date +8.4%
PEP PEPSICO INC 0.2%
Value $585K Shares 3,547 Share Price $164.93 * Est. Cost/Share $157.66 Unrealized @ Report Date -1.0%
DIS DISNEY WALT CO 0.2%
Value $569K Shares 5,730 Share Price $99.29 Est. Cost/Share $100.24 Unrealized @ Report Date -2.9%
WFC WELLS FARGO CO NEW 0.2%
Value $560K Shares 9,426 Share Price $59.39 * Est. Cost/Share $40.43 Unrealized @ Report Date +41.9%
NFLX NETFLIX INC 0.2%
Value $556K Shares 824 Share Price $674.88 * Est. Cost/Share $38.08 Unrealized @ Report Date +77.2%
HON HONEYWELL INTL INC 0.2%
Value $532K Shares 2,493 Share Price $213.54 * Est. Cost/Share $163.68 Unrealized @ Report Date +19.1%
CMCSA COMCAST CORP NEW 0.2%
Value $531K Shares 13,562 Share Price $39.16 * Est. Cost/Share $42.08 Unrealized @ Report Date -11.7%
GOOG ALPHABET INC 0.2%
Value $526K Shares 2,865 Share Price $183.42 Est. Cost/Share $112.27 Unrealized @ Report Date +62.3%
CSCO CISCO SYS INC 0.2%
Value $524K Shares 11,026 Share Price $47.51 * Est. Cost/Share $43.09 Unrealized @ Report Date +5.2%
MCD MCDONALDS CORP 0.2%
Value $522K Shares 2,050 Share Price $254.84 * Est. Cost/Share $244.04 Unrealized @ Report Date +0.8%
TXN TEXAS INSTRS INC 0.2%
Value $516K Shares 2,651 Share Price $194.53 * Est. Cost/Share $153.21 Unrealized @ Report Date +21.4%
VZ VERIZON COMMUNICATIONS INC 0.2%
Value $508K Shares 12,320 Share Price $41.24 * Est. Cost/Share $38.17 Unrealized @ Report Date -2.1%
CVS CVS HEALTH CORP 0.2%
Value $508K Shares 8,598 Share Price $59.06 * Est. Cost/Share $84.67 Unrealized @ Report Date -34.6%
TMO THERMO FISHER SCIENTIFIC INC 0.2%
Value $505K Shares 913 Share Price $553.00 Est. Cost/Share $547.88 Unrealized @ Report Date +0.4%
J JACOBS SOLUTIONS INC 0.2%
Value $500K Shares 3,577 Share Price $139.71 * Est. Cost/Share $100.68 Unrealized @ Report Date +13.2%
ABT ABBOTT LABS 0.2%
Value $494K Shares 4,756 Share Price $103.91 * Est. Cost/Share $100.49 Unrealized @ Report Date +0.5%
ALL ALLSTATE CORP 0.2%
Value $490K Shares 3,070 Share Price $159.66 * Est. Cost/Share $114.98 Unrealized @ Report Date +34.9%
LMT LOCKHEED MARTIN CORP 0.2%
Value $486K Shares 1,041 Share Price $467.10 * Est. Cost/Share $384.89 Unrealized @ Report Date +16.5%
CVX CHEVRON CORP NEW 0.2%
Value $486K Shares 3,108 Share Price $156.42 * Est. Cost/Share $147.09 Unrealized @ Report Date -0.5%
ACN ACCENTURE PLC IRELAND 0.2%
Value $475K Shares 1,565 Share Price $303.41 * Est. Cost/Share $271.20 Unrealized @ Report Date +9.4%
TSLA TESLA INC 0.1%
Value $400K Shares 2,022 Share Price $197.88 Est. Cost/Share $183.40 Unrealized @ Report Date +7.9%
IVV ISHARES TR 0.1%
Value $391K Shares 714 Share Price $547.23 Est. Cost/Share $411.10 Unrealized @ Report Date +33.1%
MU MICRON TECHNOLOGY INC 0.1%
Value $389K Shares 2,960 Share Price $131.53 Est. Cost/Share $91.30 Unrealized @ Report Date +43.1%
PM PHILIP MORRIS INTL INC 0.1%
Value $377K Shares 3,719 Share Price $101.33 * Est. Cost/Share $82.70 Unrealized @ Report Date +15.7%
PFE PFIZER INC 0.1%
Value $369K Shares 13,189 Share Price $27.98 * Est. Cost/Share $36.60 Unrealized @ Report Date -30.8%
JPST J P MORGAN EXCHANGE TRADED F 0.1%
Value $362K Shares 7,166 Share Price $50.47 Est. Cost/Share $50.17 Unrealized @ Report Date +0.6%
XLB SELECT SECTOR SPDR TR 0.1%
Value $351K Shares 3,976 Share Price $88.31 * Est. Cost/Share $37.90 Unrealized @ Report Date +16.5%
BKNG BOOKING HOLDINGS INC 0.1%
Value $329K Shares 83 Share Price $3961.51 Est. Cost/Share $2421.00 Unrealized @ Report Date +61.8%
QCOM QUALCOMM INC 0.1%
Value $324K Shares 1,627 Share Price $199.18 * Est. Cost/Share $120.22 Unrealized @ Report Date +60.4%
ZS ZSCALER INC 0.1%
Value $318K Shares 1,656 Share Price $192.19 Est. Cost/Share $199.17 Unrealized @ Report Date -3.5%
NKE NIKE INC 0.1%
Value $315K Shares 4,178 Share Price $75.37 * Est. Cost/Share $101.89 Unrealized @ Report Date -28.4%
MDLZ MONDELEZ INTL INC 0.1%
Value $311K Shares 4,751 Share Price $65.44 * Est. Cost/Share $57.62 Unrealized @ Report Date +8.5%
MTB M & T BK CORP 0.1%
Value $310K Shares 2,045 Share Price $151.36 * Est. Cost/Share $135.08 Unrealized @ Report Date +7.2%
AMAT APPLIED MATLS INC 0.1%
Value $309K Shares 1,311 Share Price $235.99 Est. Cost/Share $180.39 Unrealized @ Report Date +29.0%
LOW LOWES COS INC 0.1%
Value $309K Shares 1,403 Share Price $220.46 * Est. Cost/Share $182.38 Unrealized @ Report Date +17.4%
BMY BRISTOL-MYERS SQUIBB CO 0.1%
Value $291K Shares 6,997 Share Price $41.53 * Est. Cost/Share $59.94 Unrealized @ Report Date -36.5%
C CITIGROUP INC 0.1%
Value $283K Shares 4,460 Share Price $63.46 * Est. Cost/Share $41.35 Unrealized @ Report Date +46.6%
BALL BALL CORP 0.1%
Value $274K Shares 4,567 Share Price $60.02 * Est. Cost/Share $58.57 Unrealized @ Report Date +0.3%
AMGN AMGEN INC 0.1%
Value $274K Shares 877 Share Price $312.46 * Est. Cost/Share $235.38 Unrealized @ Report Date +26.7%
TGT TARGET CORP 0.1%
Value $271K Shares 1,831 Share Price $148.06 * Est. Cost/Share $163.82 Unrealized @ Report Date -14.7%
INTU INTUIT 0.1%
Value $241K Shares 366 Share Price $657.21 Est. Cost/Share $550.57 Unrealized @ Report Date +18.2%
SHW SHERWIN WILLIAMS CO 0.1%
Value $240K Shares 803 Share Price $298.43 Est. Cost/Share $313.46 Unrealized @ Report Date -6.0%
UPBD UPBOUND GROUP INC 0.1%
Value $221K Shares 7,183 Share Price $30.70 Est. Cost/Share $29.30 Unrealized @ Report Date +4.8%
— BLACKROCK INC 0.1%
Value $217K Shares 276 Share Price $787.32 Est. Cost/Share $833.70 Unrealized @ Report Date —