Prentice Wealth Management LLC Diversified Active

Location: Rochester, NY

CIK: 0001864229 · Show all filings

Period: Q3 2024 (← Previous) (Next →)

Filing Date: Oct 7, 2024

Total Value: $337M (100.0% shares, 0.0% debt)

Holdings (108)

VTI VANGUARD INDEX FDS 17.2%
Value $58.07M Shares 205,085 Share Price $283.16 Est. Cost/Share $202.68 Unrealized @ Report Date +39.7%
AGG ISHARES TR 10.0%
Value $33.63M Shares 332,052 Share Price $101.27 Est. Cost/Share $96.79 Unrealized @ Report Date +4.6%
VT VANGUARD INTL EQUITY INDEX F 9.2%
Value $30.82M Shares 257,437 Share Price $119.70 Est. Cost/Share $90.58 Unrealized @ Report Date +32.1%
FLHY FRANKLIN TEMPLETON ETF TR 5.2%
Value $17.39M Shares 711,292 Share Price $24.44 Est. Cost/Share $25.61 Unrealized @ Report Date -4.5%
VWO VANGUARD INTL EQUITY INDEX F 4.1%
Value $13.86M Shares 289,616 Share Price $47.85 Est. Cost/Share $40.70 Unrealized @ Report Date +17.6%
EQWL INVESCO EXCHANGE TRADED FD T 3.7%
Value $12.58M Shares 122,955 Share Price $102.32 Est. Cost/Share $82.20 Unrealized @ Report Date +24.5%
VYM VANGUARD WHITEHALL FDS 3.3%
Value $11.03M Shares 86,052 Share Price $128.20 Est. Cost/Share $108.41 Unrealized @ Report Date +18.3%
VYMI VANGUARD WHITEHALL FDS 3.2%
Value $10.68M Shares 145,472 Share Price $73.42 Est. Cost/Share $59.74 Unrealized @ Report Date +22.9%
VIG VANGUARD SPECIALIZED FUNDS 3.0%
Value $9.982M Shares 50,397 Share Price $198.06 Est. Cost/Share $150.76 Unrealized @ Report Date +31.4%
DIAL COLUMBIA ETF TR I 2.8%
Value $9.558M Shares 517,193 Share Price $18.48 Est. Cost/Share $17.67 Unrealized @ Report Date +4.6%
SPIP SPDR SER TR 2.6%
Value $8.608M Shares 327,541 Share Price $26.28 Est. Cost/Share $27.10 Unrealized @ Report Date -3.0%
JPIE J P MORGAN EXCHANGE TRADED F 2.5%
Value $8.583M Shares 185,017 Share Price $46.39 Est. Cost/Share $45.24 Unrealized @ Report Date +2.5%
SRLN SSGA ACTIVE ETF TR 2.5%
Value $8.437M Shares 202,034 Share Price $41.76 Est. Cost/Share $45.00 Unrealized @ Report Date -7.2%
SHYM BLACKROCK ETF TRUST II 1.9%
Value $6.519M Shares 281,243 Share Price $23.18 Est. Cost/Share $22.02 Unrealized @ Report Date +5.3%
HYMB SPDR SER TR 1.8%
Value $6.112M Shares 232,645 Share Price $26.27 Est. Cost/Share $25.18 Unrealized @ Report Date +4.3%
JMHI J P MORGAN EXCHANGE TRADED F 1.4%
Value $4.707M Shares 92,257 Share Price $51.02 Est. Cost/Share $49.44 Unrealized @ Report Date +3.2%
USSG DBX ETF TR 1.3%
Value $4.53M Shares 85,023 Share Price $53.27 Est. Cost/Share $38.51 Unrealized @ Report Date +38.3%
MSFT MICROSOFT CORP 1.3%
Value $4.476M Shares 10,401 Share Price $430.30 Est. Cost/Share $267.10 Unrealized @ Report Date +59.6%
JMUB J P MORGAN EXCHANGE TRADED F 1.1%
Value $3.598M Shares 70,174 Share Price $51.27 Est. Cost/Share $50.64 Unrealized @ Report Date +1.2%
XLRE SELECT SECTOR SPDR TR 0.9%
Value $2.888M Shares 64,658 Share Price $44.67 Est. Cost/Share $38.40 Unrealized @ Report Date +16.3%
AAPL APPLE INC 0.8%
Value $2.714M Shares 11,648 Share Price $232.99 Est. Cost/Share $165.80 Unrealized @ Report Date +39.7%
GS GOLDMAN SACHS GROUP INC 0.7%
Value $2.441M Shares 4,931 Share Price $495.11 * Est. Cost/Share $278.58 Unrealized @ Report Date +73.3%
SCHM SCHWAB STRATEGIC TR 0.7%
Value $2.244M Shares 27,007 Share Price $83.09 * Est. Cost/Share $23.69 Unrealized @ Report Date +16.9%
JPM JPMORGAN CHASE & CO. 0.6%
Value $2.129M Shares 10,096 Share Price $210.86 * Est. Cost/Share $128.68 Unrealized @ Report Date +59.5%
BRK/B BERKSHIRE HATHAWAY INC DEL 0.6%
Value $2.039M Shares 4,431 Share Price $460.26 Est. Cost/Share $299.29 Unrealized @ Report Date +53.8%
NVDA NVIDIA CORPORATION 0.6%
Value $1.874M Shares 15,431 Share Price $121.44 Est. Cost/Share $91.88 Unrealized @ Report Date +32.1%
XOM EXXON MOBIL CORP 0.5%
Value $1.794M Shares 15,308 Share Price $117.22 * Est. Cost/Share $53.81 Unrealized @ Report Date +108.4%
AMZN AMAZON COM INC 0.5%
Value $1.763M Shares 9,464 Share Price $186.33 Est. Cost/Share $128.19 Unrealized @ Report Date +45.4%
AMP AMERIPRISE FINL INC 0.5%
Value $1.702M Shares 3,622 Share Price $469.84 Est. Cost/Share $205.68 Unrealized @ Report Date +124.9%
NEE NEXTERA ENERGY INC 0.5%
Value $1.528M Shares 18,074 Share Price $84.53 * Est. Cost/Share $68.33 Unrealized @ Report Date +19.2%
COST COSTCO WHSL CORP NEW 0.4%
Value $1.503M Shares 1,695 Share Price $886.52 Est. Cost/Share $486.65 Unrealized @ Report Date +81.0%
UNH UNITEDHEALTH GROUP INC 0.4%
Value $1.465M Shares 2,506 Share Price $584.59 * Est. Cost/Share $355.29 Unrealized @ Report Date +60.0%
MA MASTERCARD INCORPORATED 0.4%
Value $1.366M Shares 2,767 Share Price $493.80 Est. Cost/Share $351.36 Unrealized @ Report Date +39.6%
V VISA INC 0.4%
Value $1.363M Shares 4,958 Share Price $274.95 Est. Cost/Share $213.75 Unrealized @ Report Date +27.5%
RTX RTX CORPORATION 0.4%
Value $1.348M Shares 11,122 Share Price $121.16 * Est. Cost/Share $79.42 Unrealized @ Report Date +49.0%
WMT WALMART INC 0.4%
Value $1.234M Shares 15,281 Share Price $80.75 Est. Cost/Share $52.34 Unrealized @ Report Date +52.5%
ABBV ABBVIE INC 0.4%
Value $1.2M Shares 6,077 Share Price $197.48 * Est. Cost/Share $103.87 Unrealized @ Report Date +82.2%
GBNY GENERATIONS BANCORP NY INC 0.4%
Value $1.186M Shares 75,293 Share Price $15.75 * Est. Cost/Share $9.49 Unrealized @ Report Date +15.2%
IBM INTERNATIONAL BUSINESS MACHS 0.3%
Value $1.104M Shares 4,993 Share Price $221.08 * Est. Cost/Share $116.16 Unrealized @ Report Date +84.1%
AVGO BROADCOM INC 0.3%
Value $1.097M Shares 6,359 Share Price $172.50 Est. Cost/Share $147.85 Unrealized @ Report Date +15.3%
GOOGL ALPHABET INC 0.3%
Value $1.081M Shares 6,516 Share Price $165.85 Est. Cost/Share $112.04 Unrealized @ Report Date +47.3%
LLY ELI LILLY & CO 0.3%
Value $1.029M Shares 1,162 Share Price $885.94 Est. Cost/Share $328.27 Unrealized @ Report Date +167.4%
MRK MERCK & CO INC 0.3%
Value $1.006M Shares 8,860 Share Price $113.56 * Est. Cost/Share $83.57 Unrealized @ Report Date +29.9%
ORCL ORACLE CORP 0.3%
Value $975K Shares 5,724 Share Price $170.40 Est. Cost/Share $101.67 Unrealized @ Report Date +65.6%
BX BLACKSTONE INC 0.3%
Value $970K Shares 6,332 Share Price $153.13 * Est. Cost/Share $72.15 Unrealized @ Report Date +104.8%
SPTM SPDR SER TR 0.3%
Value $934K Shares 13,335 Share Price $70.06 Est. Cost/Share $47.80 Unrealized @ Report Date +46.6%
META META PLATFORMS INC 0.3%
Value $919K Shares 1,606 Share Price $572.44 Est. Cost/Share $231.33 Unrealized @ Report Date +146.5%
STZ CONSTELLATION BRANDS INC 0.3%
Value $903K Shares 3,504 Share Price $257.69 * Est. Cost/Share $210.76 Unrealized @ Report Date +18.7%
JNJ JOHNSON & JOHNSON 0.3%
Value $867K Shares 5,347 Share Price $162.06 * Est. Cost/Share $151.91 Unrealized @ Report Date +2.7%
XLU SELECT SECTOR SPDR TR 0.3%
Value $864K Shares 10,698 Share Price $80.78 * Est. Cost/Share $31.21 Unrealized @ Report Date +29.4%
IEF ISHARES TR 0.2%
Value $817K Shares 8,326 Share Price $98.12 Est. Cost/Share $96.21 Unrealized @ Report Date +2.0%
HD HOME DEPOT INC 0.2%
Value $777K Shares 1,917 Share Price $405.20 * Est. Cost/Share $280.29 Unrealized @ Report Date +40.3%
ADBE ADOBE INC 0.2%
Value $765K Shares 1,478 Share Price $517.78 Est. Cost/Share $465.39 Unrealized @ Report Date +11.3%
DHR DANAHER CORPORATION 0.2%
Value $740K Shares 2,662 Share Price $278.02 Est. Cost/Share $239.84 Unrealized @ Report Date +15.1%
PG PROCTER AND GAMBLE CO 0.2%
Value $716K Shares 4,135 Share Price $173.20 * Est. Cost/Share $133.99 Unrealized @ Report Date +25.2%
KO COCA COLA CO 0.2%
Value $700K Shares 9,746 Share Price $71.86 * Est. Cost/Share $56.71 Unrealized @ Report Date +22.2%
MCD MCDONALDS CORP 0.2%
Value $693K Shares 2,275 Share Price $304.51 * Est. Cost/Share $246.28 Unrealized @ Report Date +20.1%
CRM SALESFORCE INC 0.2%
Value $686K Shares 2,506 Share Price $273.71 Est. Cost/Share $180.50 Unrealized @ Report Date +50.5%
BAC BANK AMERICA CORP 0.2%
Value $686K Shares 17,285 Share Price $39.68 * Est. Cost/Share $29.78 Unrealized @ Report Date +29.5%
XLI SELECT SECTOR SPDR TR 0.2%
Value $686K Shares 5,064 Share Price $135.44 Est. Cost/Share $92.60 Unrealized @ Report Date +46.3%
AMD ADVANCED MICRO DEVICES INC 0.2%
Value $662K Shares 4,036 Share Price $164.08 Est. Cost/Share $107.12 Unrealized @ Report Date +53.2%
LIN LINDE PLC 0.2%
Value $652K Shares 1,367 Share Price $476.86 Est. Cost/Share $337.30 Unrealized @ Report Date +39.1%
PEP PEPSICO INC 0.2%
Value $641K Shares 3,770 Share Price $170.05 * Est. Cost/Share $157.97 Unrealized @ Report Date +2.6%
CSCO CISCO SYS INC 0.2%
Value $632K Shares 11,872 Share Price $53.22 * Est. Cost/Share $43.35 Unrealized @ Report Date +18.1%
JEPI J P MORGAN EXCHANGE TRADED F 0.2%
Value $603K Shares 10,136 Share Price $59.51 Est. Cost/Share $57.33 Unrealized @ Report Date +3.8%
TMO THERMO FISHER SCIENTIFIC INC 0.2%
Value $600K Shares 970 Share Price $618.57 Est. Cost/Share $550.30 Unrealized @ Report Date +11.9%
LMT LOCKHEED MARTIN CORP 0.2%
Value $598K Shares 1,023 Share Price $584.56 * Est. Cost/Share $384.89 Unrealized @ Report Date +46.6%
ACN ACCENTURE PLC IRELAND 0.2%
Value $587K Shares 1,660 Share Price $353.48 Est. Cost/Share $274.15 Unrealized @ Report Date +26.6%
ABT ABBOTT LABS 0.2%
Value $587K Shares 5,145 Share Price $114.01 * Est. Cost/Share $100.98 Unrealized @ Report Date +10.3%
VZ VERIZON COMMUNICATIONS INC 0.2%
Value $581K Shares 12,933 Share Price $44.91 * Est. Cost/Share $38.18 Unrealized @ Report Date +8.3%
DIS DISNEY WALT CO 0.2%
Value $579K Shares 6,019 Share Price $96.20 Est. Cost/Share $99.77 Unrealized @ Report Date -5.1%
TSLA TESLA INC 0.2%
Value $579K Shares 2,212 Share Price $261.63 Est. Cost/Share $187.23 Unrealized @ Report Date +39.7%
ALL ALLSTATE CORP 0.2%
Value $574K Shares 3,025 Share Price $189.65 * Est. Cost/Share $114.98 Unrealized @ Report Date +61.1%
TXN TEXAS INSTRS INC 0.2%
Value $563K Shares 2,727 Share Price $206.57 * Est. Cost/Share $154.31 Unrealized @ Report Date +28.8%
CVS CVS HEALTH CORP 0.2%
Value $531K Shares 8,451 Share Price $62.88 * Est. Cost/Share $84.67 Unrealized @ Report Date -29.6%
NFLX NETFLIX INC 0.2%
Value $529K Shares 746 Share Price $709.27 * Est. Cost/Share $38.08 Unrealized @ Report Date +86.3%
AMGN AMGEN INC 0.2%
Value $519K Shares 1,610 Share Price $322.22 * Est. Cost/Share $270.80 Unrealized @ Report Date +14.3%
WFC WELLS FARGO CO NEW 0.2%
Value $509K Shares 9,004 Share Price $56.49 * Est. Cost/Share $40.43 Unrealized @ Report Date +36.0%
HON HONEYWELL INTL INC 0.1%
Value $503K Shares 2,431 Share Price $206.71 * Est. Cost/Share $163.68 Unrealized @ Report Date +15.9%
CVX CHEVRON CORP NEW 0.1%
Value $491K Shares 3,333 Share Price $147.27 * Est. Cost/Share $146.60 Unrealized @ Report Date -5.0%
GOOG ALPHABET INC 0.1%
Value $479K Shares 2,865 Share Price $167.19 Est. Cost/Share $112.27 Unrealized @ Report Date +48.2%
QCOM QUALCOMM INC 0.1%
Value $469K Shares 2,759 Share Price $170.05 * Est. Cost/Share $141.12 Unrealized @ Report Date +17.2%
PFE PFIZER INC 0.1%
Value $469K Shares 16,211 Share Price $28.94 * Est. Cost/Share $34.75 Unrealized @ Report Date -23.5%
J JACOBS SOLUTIONS INC 0.1%
Value $466K Shares 3,558 Share Price $130.90 * Est. Cost/Share $100.68 Unrealized @ Report Date +27.2%
INTU INTUIT 0.1%
Value $440K Shares 708 Share Price $621.00 Est. Cost/Share $590.38 Unrealized @ Report Date +4.3%
GE GE AEROSPACE 0.1%
Value $435K Shares 2,306 Share Price $188.58 Est. Cost/Share $167.93 Unrealized @ Report Date +11.5%
CAT CATERPILLAR INC 0.1%
Value $427K Shares 1,091 Share Price $391.12 Est. Cost/Share $338.69 Unrealized @ Report Date +13.4%
LOW LOWES COS INC 0.1%
Value $380K Shares 1,403 Share Price $270.85 * Est. Cost/Share $182.38 Unrealized @ Report Date +45.0%
XLB SELECT SECTOR SPDR TR 0.1%
Value $379K Shares 3,932 Share Price $96.38 * Est. Cost/Share $37.90 Unrealized @ Report Date +27.1%
MTB M & T BK CORP 0.1%
Value $364K Shares 2,045 Share Price $178.12 * Est. Cost/Share $135.08 Unrealized @ Report Date +27.2%
CMCSA COMCAST CORP NEW 0.1%
Value $360K Shares 8,625 Share Price $41.77 * Est. Cost/Share $42.08 Unrealized @ Report Date -5.1%
IVV ISHARES TR 0.1%
Value $354K Shares 614 Share Price $576.82 Est. Cost/Share $411.10 Unrealized @ Report Date +40.3%
BKNG BOOKING HOLDINGS INC 0.1%
Value $350K Shares 83 Share Price $4212.12 Est. Cost/Share $2421.00 Unrealized @ Report Date +72.4%
MDLZ MONDELEZ INTL INC 0.1%
Value $342K Shares 4,636 Share Price $73.67 * Est. Cost/Share $57.62 Unrealized @ Report Date +23.0%
BALL BALL CORP 0.1%
Value $308K Shares 4,535 Share Price $67.91 Est. Cost/Share $58.57 Unrealized @ Report Date +13.8%
MU MICRON TECHNOLOGY INC 0.1%
Value $307K Shares 2,963 Share Price $103.71 Est. Cost/Share $91.30 Unrealized @ Report Date +12.9%
SHW SHERWIN WILLIAMS CO 0.1%
Value $306K Shares 803 Share Price $381.67 Est. Cost/Share $313.46 Unrealized @ Report Date +20.5%
TGT TARGET CORP 0.1%
Value $283K Shares 1,817 Share Price $155.89 * Est. Cost/Share $163.82 Unrealized @ Report Date -9.5%
ZS ZSCALER INC 0.1%
Value $278K Shares 1,625 Share Price $170.94 Est. Cost/Share $199.17 Unrealized @ Report Date -14.2%
C CITIGROUP INC 0.1%
Value $276K Shares 4,408 Share Price $62.60 * Est. Cost/Share $41.35 Unrealized @ Report Date +46.0%
AMAT APPLIED MATLS INC 0.1%
Value $265K Shares 1,310 Share Price $202.05 Est. Cost/Share $180.39 Unrealized @ Report Date +10.6%
— BLACKROCK INC 0.1%
Value $261K Shares 275 Share Price $949.51 Est. Cost/Share $833.70 Unrealized @ Report Date —
JPST J P MORGAN EXCHANGE TRADED F 0.1%
Value $238K Shares 4,682 Share Price $50.74 Est. Cost/Share $50.17 Unrealized @ Report Date +1.1%
UPBD UPBOUND GROUP INC 0.1%
Value $223K Shares 6,984 Share Price $31.99 Est. Cost/Share $29.30 Unrealized @ Report Date +9.2%
NKE NIKE INC 0.1%
Value $212K Shares 2,398 Share Price $88.40 * Est. Cost/Share $101.89 Unrealized @ Report Date -15.7%
BMY BRISTOL-MYERS SQUIBB CO 0.1%
Value $206K Shares 3,985 Share Price $51.75 * Est. Cost/Share $59.94 Unrealized @ Report Date -19.6%
VOO VANGUARD INDEX FDS 0.1%
Value $205K Shares 389 Share Price $527.67 Est. Cost/Share $508.30 Unrealized @ Report Date +3.8%
PM PHILIP MORRIS INTL INC 0.1%
Value $202K Shares 1,667 Share Price $121.40 * Est. Cost/Share $82.70 Unrealized @ Report Date +40.2%