Prentice Wealth Management LLC Diversified Active

Location: Rochester, NY

CIK: 0001864229 · Show all filings

Period: Q1 2025 (← Previous) (Next →)

Filing Date: Apr 17, 2025

Total Value: $346M (100.0% shares, 0.0% debt)

Holdings (108)

VTI VANGUARD INDEX FDS 15.6%
Value $54.08M Shares 196,780 Share Price $274.84 Est. Cost/Share $202.68 Unrealized @ Report Date +35.6%
AGG ISHARES TR 10.8%
Value $37.36M Shares 377,678 Share Price $98.92 Est. Cost/Share $97.23 Unrealized @ Report Date +1.7%
VT VANGUARD INTL EQUITY INDEX F 8.9%
Value $30.73M Shares 265,011 Share Price $115.95 Est. Cost/Share $91.42 Unrealized @ Report Date +26.8%
FLBL FRANKLIN TEMPLETON ETF TR 5.4%
Value $18.55M Shares 770,678 Share Price $24.07 Est. Cost/Share $24.26 Unrealized @ Report Date -0.8%
FLHY FRANKLIN TEMPLETON ETF TR 5.2%
Value $18.13M Shares 761,014 Share Price $23.83 Est. Cost/Share $25.51 Unrealized @ Report Date -6.6%
VWO VANGUARD INTL EQUITY INDEX F 4.0%
Value $13.83M Shares 305,603 Share Price $45.26 Est. Cost/Share $40.96 Unrealized @ Report Date +10.5%
EQWL INVESCO EXCHANGE TRADED FD T 3.7%
Value $12.84M Shares 124,537 Share Price $103.09 Est. Cost/Share $82.55 Unrealized @ Report Date +24.9%
VYMI VANGUARD WHITEHALL FDS 3.3%
Value $11.44M Shares 155,276 Share Price $73.69 Est. Cost/Share $60.45 Unrealized @ Report Date +21.9%
FDVV FIDELITY COVINGTON TRUST 3.2%
Value $10.93M Shares 220,388 Share Price $49.60 Est. Cost/Share $50.59 Unrealized @ Report Date -2.0%
JEPI J P MORGAN EXCHANGE TRADED F 2.6%
Value $9.047M Shares 158,339 Share Price $57.14 Est. Cost/Share $58.21 Unrealized @ Report Date -1.8%
VIG VANGUARD SPECIALIZED FUNDS 2.6%
Value $9.034M Shares 46,569 Share Price $193.99 Est. Cost/Share $150.76 Unrealized @ Report Date +28.7%
SCHP SCHWAB STRATEGIC TR 2.6%
Value $8.952M Shares 332,922 Share Price $26.89 Est. Cost/Share $26.29 Unrealized @ Report Date +2.3%
SHYM BLACKROCK ETF TRUST II 2.0%
Value $7.004M Shares 308,971 Share Price $22.67 Est. Cost/Share $22.10 Unrealized @ Report Date +2.6%
HYMB SPDR SER TR 1.9%
Value $6.477M Shares 256,838 Share Price $25.22 Est. Cost/Share $25.24 Unrealized @ Report Date -0.1%
JMHI J P MORGAN EXCHANGE TRADED F 1.6%
Value $5.686M Shares 112,609 Share Price $50.50 Est. Cost/Share $49.66 Unrealized @ Report Date +1.7%
AAPL APPLE INC 1.3%
Value $4.418M Shares 19,888 Share Price $222.13 Est. Cost/Share $197.20 Unrealized @ Report Date +12.3%
JMUB J P MORGAN EXCHANGE TRADED F 1.3%
Value $4.407M Shares 88,140 Share Price $50.00 Est. Cost/Share $50.60 Unrealized @ Report Date -1.2%
USSG DBX ETF TR 1.1%
Value $3.951M Shares 78,444 Share Price $50.37 Est. Cost/Share $38.51 Unrealized @ Report Date +30.8%
MSFT MICROSOFT CORP 1.1%
Value $3.72M Shares 9,909 Share Price $375.39 Est. Cost/Share $267.10 Unrealized @ Report Date +39.8%
FLMI FRANKLIN TEMPLETON ETF TR 0.9%
Value $3.142M Shares 128,548 Share Price $24.44 Est. Cost/Share $24.65 Unrealized @ Report Date -0.9%
XLRE SELECT SECTOR SPDR TR 0.8%
Value $2.827M Shares 67,558 Share Price $41.85 Est. Cost/Share $38.57 Unrealized @ Report Date +8.5%
SCHM SCHWAB STRATEGIC TR 0.7%
Value $2.578M Shares 98,384 Share Price $26.20 Est. Cost/Share $27.12 Unrealized @ Report Date -3.4%
GS GOLDMAN SACHS GROUP INC 0.7%
Value $2.493M Shares 4,564 Share Price $546.29 Est. Cost/Share $278.58 Unrealized @ Report Date +93.1%
JPM JPMORGAN CHASE & CO. 0.7%
Value $2.371M Shares 9,664 Share Price $245.31 Est. Cost/Share $128.68 Unrealized @ Report Date +87.6%
BRK/B BERKSHIRE HATHAWAY INC DEL 0.7%
Value $2.323M Shares 4,361 Share Price $532.58 Est. Cost/Share $302.24 Unrealized @ Report Date +76.2%
AVGO BROADCOM INC 0.5%
Value $1.89M Shares 11,286 Share Price $167.43 Est. Cost/Share $174.56 Unrealized @ Report Date -4.7%
V VISA INC 0.5%
Value $1.781M Shares 5,083 Share Price $350.46 Est. Cost/Share $215.59 Unrealized @ Report Date +61.7%
XOM EXXON MOBIL CORP 0.5%
Value $1.774M Shares 14,919 Share Price $118.93 * Est. Cost/Share $53.81 Unrealized @ Report Date +115.1%
AMZN AMAZON COM INC 0.5%
Value $1.729M Shares 9,087 Share Price $190.26 Est. Cost/Share $128.19 Unrealized @ Report Date +48.4%
NVDA NVIDIA CORPORATION 0.5%
Value $1.674M Shares 15,447 Share Price $108.38 Est. Cost/Share $92.42 Unrealized @ Report Date +17.3%
AMP AMERIPRISE FINL INC 0.5%
Value $1.563M Shares 3,228 Share Price $484.14 Est. Cost/Share $205.68 Unrealized @ Report Date +133.0%
AOR ISHARES TR 0.4%
Value $1.516M Shares 26,330 Share Price $57.57 Est. Cost/Share $58.21 Unrealized @ Report Date -1.1%
COST COSTCO WHSL CORP NEW 0.4%
Value $1.492M Shares 1,578 Share Price $945.79 Est. Cost/Share $497.19 Unrealized @ Report Date +89.4%
MA MASTERCARD INCORPORATED 0.4%
Value $1.444M Shares 2,635 Share Price $548.12 Est. Cost/Share $354.60 Unrealized @ Report Date +53.9%
RTX RTX CORPORATION 0.4%
Value $1.332M Shares 10,053 Share Price $132.46 Est. Cost/Share $79.42 Unrealized @ Report Date +64.6%
UNH UNITEDHEALTH GROUP INC 0.4%
Value $1.313M Shares 2,508 Share Price $523.67 Est. Cost/Share $355.29 Unrealized @ Report Date +44.5%
NEE NEXTERA ENERGY INC 0.4%
Value $1.312M Shares 18,514 Share Price $70.89 * Est. Cost/Share $68.33 Unrealized @ Report Date +1.4%
ABBV ABBVIE INC 0.4%
Value $1.307M Shares 6,239 Share Price $209.52 * Est. Cost/Share $106.10 Unrealized @ Report Date +92.6%
IBM INTERNATIONAL BUSINESS MACHS 0.4%
Value $1.255M Shares 5,046 Share Price $248.66 Est. Cost/Share $117.21 Unrealized @ Report Date +108.2%
WMT WALMART INC 0.4%
Value $1.247M Shares 14,205 Share Price $87.79 Est. Cost/Share $53.02 Unrealized @ Report Date +64.5%
GOOGL ALPHABET INC 0.3%
Value $1.025M Shares 6,629 Share Price $154.64 Est. Cost/Share $114.27 Unrealized @ Report Date +35.0%
META META PLATFORMS INC 0.3%
Value $1.025M Shares 1,778 Share Price $576.36 Est. Cost/Share $272.10 Unrealized @ Report Date +111.3%
LLY ELI LILLY & CO 0.3%
Value $1.016M Shares 1,230 Share Price $825.91 Est. Cost/Share $355.63 Unrealized @ Report Date +130.9%
JNJ JOHNSON & JOHNSON 0.3%
Value $945K Shares 5,701 Share Price $165.84 * Est. Cost/Share $151.82 Unrealized @ Report Date +6.8%
IEF ISHARES TR 0.2%
Value $847K Shares 8,886 Share Price $95.37 Est. Cost/Share $93.56 Unrealized @ Report Date +1.9%
ORCL ORACLE CORP 0.2%
Value $841K Shares 6,016 Share Price $139.81 Est. Cost/Share $105.07 Unrealized @ Report Date +32.1%
SPTM SPDR SER TR 0.2%
Value $833K Shares 12,252 Share Price $68.01 Est. Cost/Share $47.80 Unrealized @ Report Date +42.3%
XLU SELECT SECTOR SPDR TR 0.2%
Value $832K Shares 10,554 Share Price $78.85 * Est. Cost/Share $39.07 Unrealized @ Report Date +0.9%
AOA ISHARES TR 0.2%
Value $823K Shares 10,758 Share Price $76.50 Est. Cost/Share $77.92 Unrealized @ Report Date -1.8%
BX BLACKSTONE INC 0.2%
Value $812K Shares 5,811 Share Price $139.78 * Est. Cost/Share $72.15 Unrealized @ Report Date +89.5%
MRK MERCK & CO INC 0.2%
Value $806K Shares 8,985 Share Price $89.76 * Est. Cost/Share $84.16 Unrealized @ Report Date +3.7%
CSCO CISCO SYS INC 0.2%
Value $782K Shares 12,673 Share Price $61.71 * Est. Cost/Share $44.22 Unrealized @ Report Date +36.2%
BAC BANK AMERICA CORP 0.2%
Value $777K Shares 18,610 Share Price $41.73 Est. Cost/Share $30.72 Unrealized @ Report Date +33.6%
MCD MCDONALDS CORP 0.2%
Value $770K Shares 2,466 Share Price $312.37 Est. Cost/Share $249.76 Unrealized @ Report Date +22.9%
PG PROCTER AND GAMBLE CO 0.2%
Value $763K Shares 4,480 Share Price $170.42 Est. Cost/Share $136.39 Unrealized @ Report Date +22.5%
KO COCA COLA CO 0.2%
Value $758K Shares 10,586 Share Price $71.62 * Est. Cost/Share $57.25 Unrealized @ Report Date +22.4%
ABT ABBOTT LABS 0.2%
Value $742K Shares 5,591 Share Price $132.65 Est. Cost/Share $102.18 Unrealized @ Report Date +28.1%
HD HOME DEPOT INC 0.2%
Value $738K Shares 2,014 Share Price $366.49 Est. Cost/Share $285.62 Unrealized @ Report Date +26.0%
NFLX NETFLIX INC 0.2%
Value $728K Shares 781 Share Price $932.53 * Est. Cost/Share $40.38 Unrealized @ Report Date +130.9%
CRM SALESFORCE INC 0.2%
Value $710K Shares 2,645 Share Price $268.36 Est. Cost/Share $187.48 Unrealized @ Report Date +42.2%
LIN LINDE PLC 0.2%
Value $697K Shares 1,497 Share Price $465.64 Est. Cost/Share $346.84 Unrealized @ Report Date +32.9%
WFC WELLS FARGO CO NEW 0.2%
Value $688K Shares 9,587 Share Price $71.79 Est. Cost/Share $42.15 Unrealized @ Report Date +67.5%
VZ VERIZON COMMUNICATIONS INC 0.2%
Value $650K Shares 14,327 Share Price $45.36 * Est. Cost/Share $38.31 Unrealized @ Report Date +12.7%
DIS DISNEY WALT CO 0.2%
Value $641K Shares 6,492 Share Price $98.70 Est. Cost/Share $100.11 Unrealized @ Report Date -2.5%
CVX CHEVRON CORP NEW 0.2%
Value $626K Shares 3,742 Share Price $167.29 * Est. Cost/Share $146.67 Unrealized @ Report Date +10.2%
ADBE ADOBE INC 0.2%
Value $623K Shares 1,625 Share Price $383.53 Est. Cost/Share $465.71 Unrealized @ Report Date -17.6%
DHR DANAHER CORPORATION 0.2%
Value $603K Shares 2,941 Share Price $205.00 Est. Cost/Share $239.25 Unrealized @ Report Date -14.7%
PEP PEPSICO INC 0.2%
Value $596K Shares 3,975 Share Price $149.94 * Est. Cost/Share $157.89 Unrealized @ Report Date -7.9%
ACN ACCENTURE PLC IRELAND 0.2%
Value $571K Shares 1,829 Share Price $312.04 Est. Cost/Share $281.41 Unrealized @ Report Date +9.8%
STZ CONSTELLATION BRANDS INC 0.2%
Value $571K Shares 3,109 Share Price $183.52 Est. Cost/Share $210.76 Unrealized @ Report Date -14.6%
AMGN AMGEN INC 0.2%
Value $570K Shares 1,831 Share Price $311.56 * Est. Cost/Share $272.69 Unrealized @ Report Date +11.5%
XLI SELECT SECTOR SPDR TR 0.2%
Value $558K Shares 4,260 Share Price $131.07 Est. Cost/Share $92.60 Unrealized @ Report Date +41.5%
TXN TEXAS INSTRS INC 0.2%
Value $548K Shares 3,047 Share Price $179.70 * Est. Cost/Share $157.96 Unrealized @ Report Date +11.0%
TSLA TESLA INC 0.2%
Value $542K Shares 2,093 Share Price $259.16 Est. Cost/Share $192.43 Unrealized @ Report Date +34.7%
GE GE AEROSPACE 0.2%
Value $533K Shares 2,664 Share Price $200.15 Est. Cost/Share $170.11 Unrealized @ Report Date +17.2%
TMO THERMO FISHER SCIENTIFIC INC 0.2%
Value $527K Shares 1,060 Share Price $497.60 Est. Cost/Share $549.92 Unrealized @ Report Date -9.8%
ALL ALLSTATE CORP 0.2%
Value $527K Shares 2,545 Share Price $207.07 Est. Cost/Share $114.98 Unrealized @ Report Date +77.5%
INTU INTUIT 0.1%
Value $503K Shares 820 Share Price $613.99 Est. Cost/Share $594.25 Unrealized @ Report Date +2.8%
HON HONEYWELL INTL INC 0.1%
Value $499K Shares 2,356 Share Price $211.75 * Est. Cost/Share $163.68 Unrealized @ Report Date +20.0%
QCOM QUALCOMM INC 0.1%
Value $488K Shares 3,179 Share Price $153.61 Est. Cost/Share $143.56 Unrealized @ Report Date +5.2%
SRLN SSGA ACTIVE ETF TR 0.1%
Value $475K Shares 11,550 Share Price $41.13 Est. Cost/Share $45.00 Unrealized @ Report Date -8.6%
AMD ADVANCED MICRO DEVICES INC 0.1%
Value $468K Shares 4,551 Share Price $102.74 Est. Cost/Share $109.68 Unrealized @ Report Date -6.3%
GOOG ALPHABET INC 0.1%
Value $454K Shares 2,905 Share Price $156.24 Est. Cost/Share $113.14 Unrealized @ Report Date +37.7%
PFE PFIZER INC 0.1%
Value $453K Shares 17,867 Share Price $25.34 * Est. Cost/Share $33.95 Unrealized @ Report Date -29.2%
SPIP SPDR SER TR 0.1%
Value $444K Shares 16,849 Share Price $26.38 Est. Cost/Share $27.03 Unrealized @ Report Date -2.4%
LMT LOCKHEED MARTIN CORP 0.1%
Value $441K Shares 988 Share Price $446.71 * Est. Cost/Share $384.89 Unrealized @ Report Date +13.6%
CAT CATERPILLAR INC 0.1%
Value $426K Shares 1,291 Share Price $329.80 Est. Cost/Share $343.38 Unrealized @ Report Date -5.0%
BKNG BOOKING HOLDINGS INC 0.1%
Value $396K Shares 86 Share Price $4606.91 Est. Cost/Share $2502.56 Unrealized @ Report Date +83.1%
SNOW SNOWFLAKE INC 0.1%
Value $369K Shares 2,526 Share Price $146.16 Est. Cost/Share $169.70 Unrealized @ Report Date -13.9%
MTB M & T BK CORP 0.1%
Value $366K Shares 2,045 Share Price $178.75 * Est. Cost/Share $135.08 Unrealized @ Report Date +29.3%
J JACOBS SOLUTIONS INC 0.1%
Value $358K Shares 2,962 Share Price $120.89 Est. Cost/Share $100.68 Unrealized @ Report Date +18.0%
DIAL COLUMBIA ETF TR I 0.1%
Value $352K Shares 19,695 Share Price $17.88 Est. Cost/Share $17.68 Unrealized @ Report Date +1.1%
IVV ISHARES TR 0.1%
Value $334K Shares 594 Share Price $561.90 Est. Cost/Share $411.10 Unrealized @ Report Date +36.7%
LOW LOWES COS INC 0.1%
Value $321K Shares 1,378 Share Price $233.23 Est. Cost/Share $182.38 Unrealized @ Report Date +25.9%
MDLZ MONDELEZ INTL INC 0.1%
Value $294K Shares 4,340 Share Price $67.85 * Est. Cost/Share $57.62 Unrealized @ Report Date +14.9%
AOK ISHARES TR 0.1%
Value $289K Shares 7,674 Share Price $37.63 Est. Cost/Share $37.70 Unrealized @ Report Date -0.2%
XLB SELECT SECTOR SPDR TR 0.1%
Value $288K Shares 3,347 Share Price $85.98 * Est. Cost/Share $37.90 Unrealized @ Report Date +13.4%
SHW SHERWIN WILLIAMS CO 0.1%
Value $278K Shares 795 Share Price $349.19 Est. Cost/Share $313.46 Unrealized @ Report Date +10.7%
MU MICRON TECHNOLOGY INC 0.1%
Value $275K Shares 3,162 Share Price $86.89 Est. Cost/Share $91.66 Unrealized @ Report Date -5.4%
ZS ZSCALER INC 0.1%
Value $267K Shares 1,348 Share Price $198.42 Est. Cost/Share $199.17 Unrealized @ Report Date -0.4%
C CITIGROUP INC 0.1%
Value $265K Shares 3,730 Share Price $70.99 * Est. Cost/Share $41.35 Unrealized @ Report Date +68.2%
BLK BLACKROCK INC 0.1%
Value $258K Shares 273 Share Price $946.48 Est. Cost/Share $961.85 Unrealized @ Report Date -3.0%
VOO VANGUARD INDEX FDS 0.1%
Value $254K Shares 494 Share Price $513.91 Est. Cost/Share $515.39 Unrealized @ Report Date -0.3%
CG CARLYLE GROUP INC 0.1%
Value $254K Shares 5,820 Share Price $43.59 * Est. Cost/Share $48.12 Unrealized @ Report Date -11.8%
JPIE J P MORGAN EXCHANGE TRADED F 0.1%
Value $253K Shares 5,490 Share Price $46.07 Est. Cost/Share $45.24 Unrealized @ Report Date +1.8%
PM PHILIP MORRIS INTL INC 0.1%
Value $239K Shares 1,507 Share Price $158.73 * Est. Cost/Share $136.99 Unrealized @ Report Date +12.9%
BEN FRANKLIN RESOURCES INC 0.1%
Value $234K Shares 12,149 Share Price $19.25 * Est. Cost/Share $18.92 Unrealized @ Report Date -2.3%
JPST J P MORGAN EXCHANGE TRADED F 0.1%
Value $201K Shares 3,973 Share Price $50.62 Est. Cost/Share $50.40 Unrealized @ Report Date +0.5%