Prentice Wealth Management LLC Diversified Active

Location: Rochester, NY

CIK: 0001864229 · Show all filings

Period: Q2 2025 (← Previous) (Next →)

Filing Date: Jul 31, 2025

Total Value: $381M (100.0% shares, 0.0% debt)

Holdings (109)

VTI VANGUARD INDEX FDS 16.4%
Value $62.58M Shares 205,908 Share Price $303.93 Est. Cost/Share $206.16 Unrealized @ Report Date +47.4%
AGG ISHARES TR 13.0%
Value $49.35M Shares 497,468 Share Price $99.20 Est. Cost/Share $97.41 Unrealized @ Report Date +1.8%
VT VANGUARD INTL EQUITY INDEX F 8.9%
Value $34.04M Shares 264,860 Share Price $128.52 Est. Cost/Share $91.42 Unrealized @ Report Date +40.6%
SCHP SCHWAB STRATEGIC TR 6.5%
Value $24.78M Shares 928,865 Share Price $26.68 Est. Cost/Share $26.40 Unrealized @ Report Date +1.1%
EQWL INVESCO EXCHANGE TRADED FD T 3.9%
Value $14.85M Shares 135,020 Share Price $109.97 Est. Cost/Share $84.15 Unrealized @ Report Date +30.7%
JEPI J P MORGAN EXCHANGE TRADED F 3.4%
Value $12.93M Shares 227,399 Share Price $56.85 Est. Cost/Share $57.35 Unrealized @ Report Date -0.9%
FLBL FRANKLIN TEMPLETON ETF TR 3.4%
Value $12.89M Shares 532,052 Share Price $24.23 Est. Cost/Share $24.26 Unrealized @ Report Date -0.1%
FLHY FRANKLIN TEMPLETON ETF TR 3.3%
Value $12.54M Shares 515,084 Share Price $24.35 Est. Cost/Share $25.51 Unrealized @ Report Date -4.5%
FDVV FIDELITY COVINGTON TRUST 3.3%
Value $12.39M Shares 238,266 Share Price $52.02 Est. Cost/Share $50.48 Unrealized @ Report Date +3.0%
VYMI VANGUARD WHITEHALL FDS 3.2%
Value $12.34M Shares 154,096 Share Price $80.11 Est. Cost/Share $60.45 Unrealized @ Report Date +32.5%
VIG VANGUARD SPECIALIZED FUNDS 2.4%
Value $9.2M Shares 44,949 Share Price $204.67 Est. Cost/Share $150.76 Unrealized @ Report Date +35.8%
SHYM BLACKROCK ETF TRUST II 1.9%
Value $7.075M Shares 317,137 Share Price $22.31 Est. Cost/Share $22.10 Unrealized @ Report Date +0.9%
JMHI J P MORGAN EXCHANGE TRADED F 1.6%
Value $6.081M Shares 122,166 Share Price $49.78 Est. Cost/Share $49.65 Unrealized @ Report Date +0.3%
HYMB SPDR SER TR 1.5%
Value $5.737M Shares 231,501 Share Price $24.78 Est. Cost/Share $25.24 Unrealized @ Report Date -1.8%
USSG DBX ETF TR 1.4%
Value $5.168M Shares 90,851 Share Price $56.88 Est. Cost/Share $40.40 Unrealized @ Report Date +40.8%
MSFT MICROSOFT CORP 1.3%
Value $4.773M Shares 9,595 Share Price $497.42 Est. Cost/Share $267.10 Unrealized @ Report Date +85.6%
JMUB J P MORGAN EXCHANGE TRADED F 1.2%
Value $4.581M Shares 92,293 Share Price $49.64 Est. Cost/Share $50.54 Unrealized @ Report Date -1.8%
FLMI FRANKLIN TEMPLETON ETF TR 1.2%
Value $4.521M Shares 186,349 Share Price $24.26 Est. Cost/Share $24.48 Unrealized @ Report Date -0.9%
AAPL APPLE INC 1.1%
Value $4.07M Shares 19,836 Share Price $205.17 Est. Cost/Share $197.20 Unrealized @ Report Date +3.8%
GS GOLDMAN SACHS GROUP INC 0.9%
Value $3.32M Shares 4,691 Share Price $707.75 Est. Cost/Share $286.51 Unrealized @ Report Date +144.5%
AVGO BROADCOM INC 0.8%
Value $2.967M Shares 10,762 Share Price $275.65 Est. Cost/Share $174.56 Unrealized @ Report Date +57.3%
VWO VANGUARD INTL EQUITY INDEX F 0.8%
Value $2.873M Shares 58,095 Share Price $49.46 Est. Cost/Share $40.96 Unrealized @ Report Date +20.7%
SCHM SCHWAB STRATEGIC TR 0.7%
Value $2.828M Shares 100,812 Share Price $28.05 Est. Cost/Share $27.11 Unrealized @ Report Date +3.5%
XLRE SELECT SECTOR SPDR TR 0.7%
Value $2.736M Shares 66,051 Share Price $41.42 Est. Cost/Share $38.57 Unrealized @ Report Date +7.4%
JPM JPMORGAN CHASE & CO. 0.7%
Value $2.7M Shares 9,314 Share Price $289.90 Est. Cost/Share $128.68 Unrealized @ Report Date +123.1%
NVDA NVIDIA CORPORATION 0.6%
Value $2.371M Shares 15,007 Share Price $157.99 Est. Cost/Share $92.42 Unrealized @ Report Date +70.9%
BRK/B BERKSHIRE HATHAWAY INC DEL 0.5%
Value $2.083M Shares 4,288 Share Price $485.77 Est. Cost/Share $302.24 Unrealized @ Report Date +60.7%
AMZN AMAZON COM INC 0.5%
Value $1.945M Shares 8,865 Share Price $219.39 Est. Cost/Share $128.19 Unrealized @ Report Date +71.1%
IBM INTERNATIONAL BUSINESS MACHS 0.5%
Value $1.735M Shares 5,886 Share Price $294.78 Est. Cost/Share $136.70 Unrealized @ Report Date +113.0%
AMP AMERIPRISE FINL INC 0.4%
Value $1.647M Shares 3,085 Share Price $533.77 Est. Cost/Share $205.68 Unrealized @ Report Date +157.8%
V VISA INC 0.4%
Value $1.64M Shares 4,618 Share Price $355.05 Est. Cost/Share $215.59 Unrealized @ Report Date +64.1%
AOR ISHARES TR 0.4%
Value $1.607M Shares 26,094 Share Price $61.57 Est. Cost/Share $58.21 Unrealized @ Report Date +5.8%
XOM EXXON MOBIL CORP 0.4%
Value $1.583M Shares 14,686 Share Price $107.80 Est. Cost/Share $53.81 Unrealized @ Report Date +96.8%
COST COSTCO WHSL CORP NEW 0.4%
Value $1.541M Shares 1,557 Share Price $989.95 Est. Cost/Share $497.19 Unrealized @ Report Date +98.5%
RTX RTX CORPORATION 0.4%
Value $1.515M Shares 10,374 Share Price $146.02 Est. Cost/Share $81.04 Unrealized @ Report Date +78.7%
MA MASTERCARD INCORPORATED 0.4%
Value $1.413M Shares 2,515 Share Price $561.94 Est. Cost/Share $354.60 Unrealized @ Report Date +58.0%
WMT WALMART INC 0.4%
Value $1.341M Shares 13,719 Share Price $97.78 Est. Cost/Share $53.02 Unrealized @ Report Date +83.6%
JNK SPDR SER TR 0.3%
Value $1.311M Shares 13,473 Share Price $97.27 Est. Cost/Share $94.96 Unrealized @ Report Date +2.4%
META META PLATFORMS INC 0.3%
Value $1.298M Shares 1,758 Share Price $738.09 Est. Cost/Share $272.10 Unrealized @ Report Date +170.9%
ORCL ORACLE CORP 0.3%
Value $1.23M Shares 5,626 Share Price $218.63 Est. Cost/Share $105.07 Unrealized @ Report Date +107.3%
GOOGL ALPHABET INC 0.3%
Value $1.144M Shares 6,490 Share Price $176.24 Est. Cost/Share $114.27 Unrealized @ Report Date +54.0%
ABBV ABBVIE INC 0.3%
Value $1.138M Shares 6,129 Share Price $185.62 Est. Cost/Share $106.10 Unrealized @ Report Date +72.2%
NEE NEXTERA ENERGY INC 0.3%
Value $1.127M Shares 16,231 Share Price $69.42 Est. Cost/Share $68.33 Unrealized @ Report Date +0.1%
LLY ELI LILLY & CO 0.3%
Value $959K Shares 1,230 Share Price $779.53 Est. Cost/Share $355.63 Unrealized @ Report Date +118.4%
SPTM SPDR SER TR 0.2%
Value $918K Shares 12,252 Share Price $74.89 Est. Cost/Share $47.80 Unrealized @ Report Date +56.7%
NFLX NETFLIX INC 0.2%
Value $912K Shares 681 Share Price $1339.13 * Est. Cost/Share $40.38 Unrealized @ Report Date +231.6%
AOA ISHARES TR 0.2%
Value $912K Shares 10,931 Share Price $83.40 Est. Cost/Share $77.92 Unrealized @ Report Date +7.0%
JNJ JOHNSON & JOHNSON 0.2%
Value $864K Shares 5,658 Share Price $152.75 Est. Cost/Share $151.82 Unrealized @ Report Date -0.8%
BX BLACKSTONE INC 0.2%
Value $863K Shares 5,767 Share Price $149.58 Est. Cost/Share $72.15 Unrealized @ Report Date +104.2%
GE GE AEROSPACE 0.2%
Value $859K Shares 3,336 Share Price $257.39 Est. Cost/Share $179.87 Unrealized @ Report Date +42.5%
BAC BANK AMERICA CORP 0.2%
Value $856K Shares 18,088 Share Price $47.32 Est. Cost/Share $30.72 Unrealized @ Report Date +52.4%
CSCO CISCO SYS INC 0.2%
Value $830K Shares 11,970 Share Price $69.38 Est. Cost/Share $44.22 Unrealized @ Report Date +54.2%
UNH UNITEDHEALTH GROUP INC 0.2%
Value $820K Shares 2,630 Share Price $311.93 Est. Cost/Share $356.20 Unrealized @ Report Date -13.5%
DIS DISNEY WALT CO 0.2%
Value $795K Shares 6,409 Share Price $124.01 Est. Cost/Share $100.11 Unrealized @ Report Date +23.0%
EVYM MORGAN STANLEY ETF TRUST 0.2%
Value $753K Shares 15,535 Share Price $48.45 Est. Cost/Share $48.46 Unrealized @ Report Date -0.0%
MRK MERCK & CO INC 0.2%
Value $745K Shares 9,410 Share Price $79.16 Est. Cost/Share $83.86 Unrealized @ Report Date -7.3%
HD HOME DEPOT INC 0.2%
Value $742K Shares 2,025 Share Price $366.65 Est. Cost/Share $285.62 Unrealized @ Report Date +26.8%
CRM SALESFORCE INC 0.2%
Value $736K Shares 2,698 Share Price $272.69 Est. Cost/Share $189.03 Unrealized @ Report Date +43.8%
KO COCA COLA CO 0.2%
Value $731K Shares 10,331 Share Price $70.75 Est. Cost/Share $57.25 Unrealized @ Report Date +21.8%
WFC WELLS FARGO CO NEW 0.2%
Value $724K Shares 9,042 Share Price $80.12 Est. Cost/Share $42.15 Unrealized @ Report Date +88.0%
ABT ABBOTT LABS 0.2%
Value $724K Shares 5,326 Share Price $136.01 Est. Cost/Share $102.18 Unrealized @ Report Date +31.9%
PG PROCTER AND GAMBLE CO 0.2%
Value $722K Shares 4,531 Share Price $159.32 Est. Cost/Share $136.66 Unrealized @ Report Date +15.0%
MCD MCDONALDS CORP 0.2%
Value $704K Shares 2,408 Share Price $292.17 Est. Cost/Share $249.76 Unrealized @ Report Date +15.6%
LIN LINDE PLC 0.2%
Value $681K Shares 1,452 Share Price $469.18 Est. Cost/Share $346.84 Unrealized @ Report Date +34.3%
INTU INTUIT 0.2%
Value $642K Shares 815 Share Price $787.63 Est. Cost/Share $594.25 Unrealized @ Report Date +32.1%
TSLA TESLA INC 0.2%
Value $639K Shares 2,012 Share Price $317.66 Est. Cost/Share $192.43 Unrealized @ Report Date +65.1%
VZ VERIZON COMMUNICATIONS INC 0.2%
Value $610K Shares 14,100 Share Price $43.27 * Est. Cost/Share $38.31 Unrealized @ Report Date +9.3%
XLI SELECT SECTOR SPDR TR 0.2%
Value $605K Shares 4,100 Share Price $147.52 Est. Cost/Share $92.60 Unrealized @ Report Date +59.3%
BKNG BOOKING HOLDINGS INC 0.2%
Value $591K Shares 102 Share Price $5789.24 Est. Cost/Share $2909.15 Unrealized @ Report Date +98.3%
SNOW SNOWFLAKE INC 0.1%
Value $553K Shares 2,472 Share Price $223.77 Est. Cost/Share $169.70 Unrealized @ Report Date +31.9%
CVX CHEVRON CORP NEW 0.1%
Value $551K Shares 3,846 Share Price $143.19 * Est. Cost/Share $146.41 Unrealized @ Report Date -4.3%
PEP PEPSICO INC 0.1%
Value $549K Shares 4,157 Share Price $132.04 Est. Cost/Share $156.71 Unrealized @ Report Date -17.4%
ACN ACCENTURE PLC IRELAND 0.1%
Value $546K Shares 1,828 Share Price $298.89 Est. Cost/Share $281.41 Unrealized @ Report Date +5.7%
QCOM QUALCOMM INC 0.1%
Value $543K Shares 3,409 Share Price $159.26 Est. Cost/Share $143.66 Unrealized @ Report Date +9.7%
HON HONEYWELL INTL INC 0.1%
Value $534K Shares 2,292 Share Price $232.88 * Est. Cost/Share $163.68 Unrealized @ Report Date +32.6%
GOOG ALPHABET INC 0.1%
Value $515K Shares 2,905 Share Price $177.41 Est. Cost/Share $113.14 Unrealized @ Report Date +56.5%
ADBE ADOBE INC 0.1%
Value $504K Shares 1,303 Share Price $386.88 Est. Cost/Share $465.71 Unrealized @ Report Date -16.9%
ALL ALLSTATE CORP 0.1%
Value $497K Shares 2,468 Share Price $201.31 Est. Cost/Share $114.98 Unrealized @ Report Date +73.4%
TXN TEXAS INSTRS INC 0.1%
Value $494K Shares 2,381 Share Price $207.62 Est. Cost/Share $157.96 Unrealized @ Report Date +29.3%
STZ CONSTELLATION BRANDS INC 0.1%
Value $486K Shares 2,987 Share Price $162.68 Est. Cost/Share $210.76 Unrealized @ Report Date -23.9%
TOST TOAST INC 0.1%
Value $471K Shares 10,645 Share Price $44.29 Est. Cost/Share $39.30 Unrealized @ Report Date +12.7%
DHR DANAHER CORPORATION 0.1%
Value $471K Shares 2,382 Share Price $197.54 Est. Cost/Share $239.25 Unrealized @ Report Date -17.7%
LMT LOCKHEED MARTIN CORP 0.1%
Value $439K Shares 948 Share Price $463.14 Est. Cost/Share $384.89 Unrealized @ Report Date +18.6%
AMD ADVANCED MICRO DEVICES INC 0.1%
Value $434K Shares 3,062 Share Price $141.90 Est. Cost/Share $109.68 Unrealized @ Report Date +29.4%
JPST J P MORGAN EXCHANGE TRADED F 0.1%
Value $433K Shares 8,541 Share Price $50.68 Est. Cost/Share $50.46 Unrealized @ Report Date +0.4%
ZS ZSCALER INC 0.1%
Value $418K Shares 1,331 Share Price $313.94 Est. Cost/Share $199.17 Unrealized @ Report Date +57.6%
CGHM CAPITAL GRP FIXED INCM ETF T 0.1%
Value $411K Shares 16,686 Share Price $24.64 Est. Cost/Share $24.56 Unrealized @ Report Date +0.3%
AMGN AMGEN INC 0.1%
Value $402K Shares 1,439 Share Price $279.22 Est. Cost/Share $272.69 Unrealized @ Report Date +0.8%
MTB M & T BK CORP 0.1%
Value $397K Shares 2,045 Share Price $193.99 Est. Cost/Share $135.08 Unrealized @ Report Date +41.4%
MU MICRON TECHNOLOGY INC 0.1%
Value $383K Shares 3,111 Share Price $123.25 Est. Cost/Share $91.66 Unrealized @ Report Date +34.2%
CAT CATERPILLAR INC 0.1%
Value $383K Shares 987 Share Price $388.21 Est. Cost/Share $343.38 Unrealized @ Report Date +12.3%
J JACOBS SOLUTIONS INC 0.1%
Value $372K Shares 2,832 Share Price $131.45 Est. Cost/Share $100.68 Unrealized @ Report Date +30.0%
IVV ISHARES TR 0.1%
Value $363K Shares 584 Share Price $620.90 Est. Cost/Share $411.10 Unrealized @ Report Date +51.0%
PM PHILIP MORRIS INTL INC 0.1%
Value $359K Shares 1,969 Share Price $182.13 Est. Cost/Share $144.12 Unrealized @ Report Date +24.1%
VOO VANGUARD INDEX FDS 0.1%
Value $335K Shares 589 Share Price $568.03 Est. Cost/Share $517.03 Unrealized @ Report Date +9.9%
TMO THERMO FISHER SCIENTIFIC INC 0.1%
Value $334K Shares 823 Share Price $405.46 Est. Cost/Share $549.92 Unrealized @ Report Date -26.4%
C CITIGROUP INC 0.1%
Value $308K Shares 3,613 Share Price $85.13 Est. Cost/Share $41.35 Unrealized @ Report Date +103.3%
LOW LOWES COS INC 0.1%
Value $306K Shares 1,378 Share Price $221.87 Est. Cost/Share $182.38 Unrealized @ Report Date +20.4%
T AT&T INC 0.1%
Value $304K Shares 10,502 Share Price $28.94 * Est. Cost/Share $26.96 Unrealized @ Report Date +5.1%
CG CARLYLE GROUP INC 0.1%
Value $289K Shares 5,616 Share Price $51.40 Est. Cost/Share $48.12 Unrealized @ Report Date +4.8%
MDLZ MONDELEZ INTL INC 0.1%
Value $284K Shares 4,210 Share Price $67.44 Est. Cost/Share $57.62 Unrealized @ Report Date +15.1%
XLB SELECT SECTOR SPDR TR 0.1%
Value $283K Shares 3,222 Share Price $87.81 * Est. Cost/Share $37.90 Unrealized @ Report Date +15.8%
BLK BLACKROCK INC 0.1%
Value $282K Shares 269 Share Price $1049.25 Est. Cost/Share $961.85 Unrealized @ Report Date +8.0%
PFE PFIZER INC 0.1%
Value $278K Shares 11,451 Share Price $24.24 * Est. Cost/Share $33.95 Unrealized @ Report Date -31.0%
SHW SHERWIN WILLIAMS CO 0.1%
Value $268K Shares 780 Share Price $343.36 Est. Cost/Share $313.46 Unrealized @ Report Date +9.0%
GEV GE VERNOVA INC 0.1%
Value $244K Shares 462 Share Price $529.15 Est. Cost/Share $415.97 Unrealized @ Report Date +27.1%
AMAT APPLIED MATLS INC 0.1%
Value $232K Shares 1,265 Share Price $183.07 Est. Cost/Share $157.45 Unrealized @ Report Date +15.7%
ICVT ISHARES TR 0.1%
Value $211K Shares 2,340 Share Price $90.10 Est. Cost/Share $85.74 Unrealized @ Report Date +5.1%
BALL BALL CORP 0.1%
Value $204K Shares 3,639 Share Price $56.09 Est. Cost/Share $51.70 Unrealized @ Report Date +7.6%