Prentice Wealth Management LLC Diversified Active

Location: Rochester, NY

CIK: 0001864229 · Show all filings

Period: Q4 2024 (← Previous) (Next →)

Filing Date: Feb 3, 2025

Total Value: $346M (100.0% shares, 0.0% debt)

Holdings (106)

VTI VANGUARD INDEX FDS 17.2%
Value $59.52M Shares 205,381 Est. Cost $186.01 Unrealized
AGG ISHARES TR 12.5%
Value $43.37M Shares 447,557 Est. Cost $96.66 Unrealized
VT VANGUARD INTL EQUITY INDEX F 8.9%
Value $30.8M Shares 262,167 Est. Cost $84.82 Unrealized
FLHY FRANKLIN TEMPLETON ETF TR 5.1%
Value $17.77M Shares 744,584 Est. Cost $25.43 Unrealized
VWO VANGUARD INTL EQUITY INDEX F 3.8%
Value $13.12M Shares 297,902 Est. Cost $38.57 Unrealized
EQWL INVESCO EXCHANGE TRADED FD T 3.6%
Value $12.54M Shares 122,616 Est. Cost $80.41 Unrealized
VYM VANGUARD WHITEHALL FDS 3.3%
Value $11.26M Shares 88,247 Est. Cost $106.41 Unrealized
VYMI VANGUARD WHITEHALL FDS 3.0%
Value $10.36M Shares 152,599 Est. Cost $61.89 Unrealized
VIG VANGUARD SPECIALIZED FUNDS 2.9%
Value $9.863M Shares 50,365 Est. Cost $139.86 Unrealized
DIAL COLUMBIA ETF TR I 2.8%
Value $9.575M Shares 546,190 Est. Cost $17.74 Unrealized
SPIP SPDR SER TR 2.5%
Value $8.711M Shares 344,157 Est. Cost $26.96 Unrealized
FLBL FRANKLIN TEMPLETON ETF TR 2.5%
Value $8.549M Shares 352,326 Est. Cost $24.27 Unrealized
SHYM BLACKROCK ETF TRUST II 2.0%
Value $6.858M Shares 302,633 Est. Cost $22.27 Unrealized
HYMB SPDR SER TR 1.8%
Value $6.304M Shares 246,451 Est. Cost $25.55 Unrealized
AAPL APPLE INC 1.6%
Value $5.371M Shares 21,450 Est. Cost $197.20 Unrealized +18.9%
JMHI J P MORGAN EXCHANGE TRADED F 1.5%
Value $5.172M Shares 102,986 Est. Cost $50.07 Unrealized
USSG DBX ETF TR 1.3%
Value $4.571M Shares 84,684 Est. Cost $35.90 Unrealized
MSFT MICROSOFT CORP 1.2%
Value $4.322M Shares 10,254 Est. Cost $267.10 Unrealized +58.1%
JMUB J P MORGAN EXCHANGE TRADED F 1.1%
Value $3.894M Shares 77,655 Est. Cost $50.73 Unrealized
GS GOLDMAN SACHS GROUP INC 0.8%
Value $2.819M Shares 4,923 Est. Cost $278.58 Unrealized +95.6%
XLRE SELECT SECTOR SPDR TR 0.8%
Value $2.725M Shares 67,004 Est. Cost $39.82 Unrealized
SCHM SCHWAB STRATEGIC TR 0.7%
Value $2.515M Shares 90,764 Est. Cost $40.33 Unrealized
JPM JPMORGAN CHASE & CO. 0.7%
Value $2.404M Shares 10,029 Est. Cost $128.68 Unrealized +77.2%
AMZN AMAZON COM INC 0.6%
Value $2.053M Shares 9,358 Est. Cost $128.19 Unrealized +59.6%
BRK/B BERKSHIRE HATHAWAY INC DEL 0.6%
Value $2.046M Shares 4,513 Est. Cost $302.24 Unrealized +52.8%
NVDA NVIDIA CORPORATION 0.6%
Value $2.042M Shares 15,209 Est. Cost $91.88 Unrealized +50.0%
AMP AMERIPRISE FINL INC 0.5%
Value $1.854M Shares 3,482 Est. Cost $205.68 Unrealized +155.9%
FLMI FRANKLIN TEMPLETON ETF TR 0.5%
Value $1.717M Shares 70,265 Est. Cost $24.43 Unrealized
XOM EXXON MOBIL CORP 0.5%
Value $1.654M Shares 15,373 Est. Cost $53.81 Unrealized +108.8%
V VISA INC 0.5%
Value $1.602M Shares 5,068 Est. Cost $215.59 Unrealized +38.4%
COST COSTCO WHSL CORP NEW 0.5%
Value $1.592M Shares 1,737 Est. Cost $497.19 Unrealized +85.6%
AVGO BROADCOM INC 0.4%
Value $1.507M Shares 6,502 Est. Cost $148.62 Unrealized +23.0%
MA MASTERCARD INCORPORATED 0.4%
Value $1.487M Shares 2,823 Est. Cost $354.60 Unrealized +45.1%
WMT WALMART INC 0.4%
Value $1.41M Shares 15,601 Est. Cost $53.02 Unrealized +61.8%
NEE NEXTERA ENERGY INC 0.4%
Value $1.308M Shares 18,239 Est. Cost $68.33 Unrealized +9.8%
GOOGL ALPHABET INC 0.4%
Value $1.279M Shares 6,759 Est. Cost $114.27 Unrealized +52.4%
UNH UNITEDHEALTH GROUP INC 0.4%
Value $1.278M Shares 2,527 Est. Cost $355.29 Unrealized +55.6%
RTX RTX CORPORATION 0.4%
Value $1.236M Shares 10,677 Est. Cost $79.42 Unrealized +48.9%
GBNY GENERATIONS BANCORP NY INC 0.3%
Value $1.137M Shares 75,293 Est. Cost $9.49 Unrealized +60.2%
ABBV ABBVIE INC 0.3%
Value $1.114M Shares 6,267 Est. Cost $106.10 Unrealized +67.2%
IBM INTERNATIONAL BUSINESS MACHS 0.3%
Value $1.109M Shares 5,046 Est. Cost $117.21 Unrealized +84.6%
BX BLACKSTONE INC 0.3%
Value $1.082M Shares 6,276 Est. Cost $72.15 Unrealized +133.9%
ORCL ORACLE CORP 0.3%
Value $989K Shares 5,934 Est. Cost $104.29 Unrealized +68.6%
SPTM SPDR SER TR 0.3%
Value $953K Shares 13,335 Est. Cost $49.07 Unrealized
META META PLATFORMS INC 0.3%
Value $938K Shares 1,602 Est. Cost $231.33 Unrealized +152.8%
LLY ELI LILLY & CO 0.3%
Value $931K Shares 1,206 Est. Cost $346.26 Unrealized +137.1%
TSLA TESLA INC 0.3%
Value $929K Shares 2,301 Est. Cost $192.43 Unrealized +67.2%
MRK MERCK & CO INC 0.3%
Value $917K Shares 9,222 Est. Cost $84.16 Unrealized +17.3%
CRM SALESFORCE INC 0.2%
Value $864K Shares 2,585 Est. Cost $184.66 Unrealized +71.5%
JNJ JOHNSON & JOHNSON 0.2%
Value $808K Shares 5,587 Est. Cost $151.81 Unrealized -1.5%
BAC BANK AMERICA CORP 0.2%
Value $798K Shares 18,150 Est. Cost $30.40 Unrealized +40.9%
JNK SPDR SER TR 0.2%
Value $776K Shares 8,132 Est. Cost $95.47 Unrealized
HD HOME DEPOT INC 0.2%
Value $769K Shares 1,977 Est. Cost $283.84 Unrealized +40.0%
STZ CONSTELLATION BRANDS INC 0.2%
Value $745K Shares 3,369 Est. Cost $210.76 Unrealized +9.8%
JPST J P MORGAN EXCHANGE TRADED F 0.2%
Value $736K Shares 14,619 Est. Cost $50.33 Unrealized
CSCO CISCO SYS INC 0.2%
Value $733K Shares 12,388 Est. Cost $43.86 Unrealized +26.3%
PG PROCTER AND GAMBLE CO 0.2%
Value $729K Shares 4,350 Est. Cost $135.56 Unrealized +22.3%
DIS DISNEY WALT CO 0.2%
Value $708K Shares 6,355 Est. Cost $99.97 Unrealized +3.6%
NFLX NETFLIX INC 0.2%
Value $701K Shares 787 Est. Cost $40.38 Unrealized +103.8%
ADBE ADOBE INC 0.2%
Value $697K Shares 1,567 Est. Cost $467.08 Unrealized +6.0%
MCD MCDONALDS CORP 0.2%
Value $695K Shares 2,397 Est. Cost $248.52 Unrealized +16.8%
WFC WELLS FARGO CO NEW 0.2%
Value $662K Shares 9,426 Est. Cost $41.61 Unrealized +60.2%
DHR DANAHER CORPORATION 0.2%
Value $651K Shares 2,834 Est. Cost $240.09 Unrealized +1.6%
KO COCA COLA CO 0.2%
Value $647K Shares 10,385 Est. Cost $57.10 Unrealized +10.5%
ABT ABBOTT LABS 0.2%
Value $621K Shares 5,494 Est. Cost $101.77 Unrealized +11.4%
ACN ACCENTURE PLC IRELAND 0.2%
Value $620K Shares 1,763 Est. Cost $278.86 Unrealized +27.2%
XLI SELECT SECTOR SPDR TR 0.2%
Value $609K Shares 4,625 Est. Cost $98.67 Unrealized
PEP PEPSICO INC 0.2%
Value $607K Shares 3,994 Est. Cost $157.89 Unrealized -0.8%
LIN LINDE PLC 0.2%
Value $606K Shares 1,447 Est. Cost $343.46 Unrealized +30.6%
GOOG ALPHABET INC 0.2%
Value $553K Shares 2,905 Est. Cost $113.14 Unrealized +55.3%
VZ VERIZON COMMUNICATIONS INC 0.2%
Value $552K Shares 13,810 Est. Cost $38.26 Unrealized +3.0%
HON HONEYWELL INTL INC 0.2%
Value $552K Shares 2,443 Est. Cost $163.68 Unrealized +24.4%
TXN TEXAS INSTRS INC 0.2%
Value $548K Shares 2,925 Est. Cost $156.94 Unrealized +23.1%
TMO THERMO FISHER SCIENTIFIC INC 0.2%
Value $541K Shares 1,040 Est. Cost $550.11 Unrealized -0.5%
JEPI J P MORGAN EXCHANGE TRADED F 0.2%
Value $541K Shares 9,404 Est. Cost $55.05 Unrealized
ALL ALLSTATE CORP 0.2%
Value $532K Shares 2,758 Est. Cost $114.98 Unrealized +65.1%
AMD ADVANCED MICRO DEVICES INC 0.2%
Value $523K Shares 4,328 Est. Cost $109.60 Unrealized +31.3%
CVX CHEVRON CORP NEW 0.2%
Value $522K Shares 3,604 Est. Cost $146.52 Unrealized -0.7%
SRLN SSGA ACTIVE ETF TR 0.1%
Value $510K Shares 12,230 Est. Cost $44.96 Unrealized
LMT LOCKHEED MARTIN CORP 0.1%
Value $498K Shares 1,024 Est. Cost $384.89 Unrealized +37.0%
INTU INTUIT 0.1%
Value $485K Shares 772 Est. Cost $594.05 Unrealized +6.8%
PFE PFIZER INC 0.1%
Value $469K Shares 17,692 Est. Cost $33.95 Unrealized -26.0%
QCOM QUALCOMM INC 0.1%
Value $460K Shares 2,993 Est. Cost $142.56 Unrealized +11.9%
AMGN AMGEN INC 0.1%
Value $457K Shares 1,752 Est. Cost $272.03 Unrealized +5.2%
CAT CATERPILLAR INC 0.1%
Value $437K Shares 1,205 Est. Cost $342.77 Unrealized +11.4%
J JACOBS SOLUTIONS INC 0.1%
Value $434K Shares 3,245 Est. Cost $100.68 Unrealized +35.3%
BKNG BOOKING HOLDINGS INC 0.1%
Value $422K Shares 85 Est. Cost $2476.13 Unrealized +92.4%
GE GE AEROSPACE 0.1%
Value $422K Shares 2,530 Est. Cost $168.75 Unrealized +5.0%
MTB M & T BK CORP 0.1%
Value $384K Shares 2,045 Est. Cost $135.08 Unrealized +42.2%
IVV ISHARES TR 0.1%
Value $358K Shares 608 Est. Cost $376.54 Unrealized
LOW LOWES COS INC 0.1%
Value $346K Shares 1,403 Est. Cost $182.38 Unrealized +43.4%
CMCSA COMCAST CORP NEW 0.1%
Value $319K Shares 8,488 Est. Cost $42.08 Unrealized -5.0%
XLB SELECT SECTOR SPDR TR 0.1%
Value $302K Shares 3,592 Est. Cost $78.90 Unrealized
JPIE J P MORGAN EXCHANGE TRADED F 0.1%
Value $297K Shares 6,507 Est. Cost $45.50 Unrealized
C CITIGROUP INC 0.1%
Value $286K Shares 4,060 Est. Cost $41.35 Unrealized +58.1%
BLACKROCK INC 0.1%
Value $282K Shares 275 Est. Cost $833.70 Unrealized
MDLZ MONDELEZ INTL INC 0.1%
Value $276K Shares 4,629 Est. Cost $57.62 Unrealized +10.4%
SHW SHERWIN WILLIAMS CO 0.1%
Value $275K Shares 810 Est. Cost $313.46 Unrealized +17.9%
ZS ZSCALER INC 0.1%
Value $268K Shares 1,483 Est. Cost $199.17 Unrealized -2.8%
VOO VANGUARD INDEX FDS 0.1%
Value $266K Shares 494 Est. Cost $530.04 Unrealized
MU MICRON TECHNOLOGY INC 0.1%
Value $253K Shares 3,006 Est. Cost $91.45 Unrealized +10.7%
BALL BALL CORP 0.1%
Value $230K Shares 4,173 Est. Cost $58.57 Unrealized +2.8%
BMY BRISTOL-MYERS SQUIBB CO 0.1%
Value $227K Shares 4,007 Est. Cost $59.94 Unrealized -12.3%
TGT TARGET CORP 0.1%
Value $226K Shares 1,672 Est. Cost $163.82 Unrealized -16.6%
AMAT APPLIED MATLS INC 0.1%
Value $215K Shares 1,319 Est. Cost $180.39 Unrealized -0.7%
UPBD UPBOUND GROUP INC 0.1%
Value $202K Shares 6,922 Est. Cost $29.30 Unrealized +6.0%