Prentice Wealth Management LLC Diversified Active

Location: Rochester, NY

CIK: 0001864229 · Show all filings

Period: Q4 2024 (← Previous) (Next →)

Filing Date: Feb 3, 2025

Total Value: $346M (100.0% shares, 0.0% debt)

Holdings (106)

VTI VANGUARD INDEX FDS 17.2%
Value $59.52M Shares 205,381 Share Price $289.81 Est. Cost/Share $202.68 Unrealized @ Report Date +43.0%
AGG ISHARES TR 12.5%
Value $43.37M Shares 447,557 Share Price $96.90 Est. Cost/Share $97.23 Unrealized @ Report Date -0.3%
VT VANGUARD INTL EQUITY INDEX F 8.9%
Value $30.8M Shares 262,167 Share Price $117.48 Est. Cost/Share $91.11 Unrealized @ Report Date +28.9%
FLHY FRANKLIN TEMPLETON ETF TR 5.1%
Value $17.77M Shares 744,584 Share Price $23.87 Est. Cost/Share $25.54 Unrealized @ Report Date -6.5%
VWO VANGUARD INTL EQUITY INDEX F 3.8%
Value $13.12M Shares 297,902 Share Price $44.04 Est. Cost/Share $40.86 Unrealized @ Report Date +7.8%
EQWL INVESCO EXCHANGE TRADED FD T 3.6%
Value $12.54M Shares 122,616 Share Price $102.28 Est. Cost/Share $82.20 Unrealized @ Report Date +24.4%
VYM VANGUARD WHITEHALL FDS 3.3%
Value $11.26M Shares 88,247 Share Price $127.59 Est. Cost/Share $108.96 Unrealized @ Report Date +17.1%
VYMI VANGUARD WHITEHALL FDS 3.0%
Value $10.36M Shares 152,599 Share Price $67.88 Est. Cost/Share $60.25 Unrealized @ Report Date +12.7%
VIG VANGUARD SPECIALIZED FUNDS 2.9%
Value $9.863M Shares 50,365 Share Price $195.83 Est. Cost/Share $150.76 Unrealized @ Report Date +29.9%
DIAL COLUMBIA ETF TR I 2.8%
Value $9.575M Shares 546,190 Share Price $17.53 Est. Cost/Share $17.68 Unrealized @ Report Date -0.9%
SPIP SPDR SER TR 2.5%
Value $8.711M Shares 344,157 Share Price $25.31 Est. Cost/Share $27.03 Unrealized @ Report Date -6.4%
FLBL FRANKLIN TEMPLETON ETF TR 2.5%
Value $8.549M Shares 352,326 Share Price $24.27 Est. Cost/Share $24.30 Unrealized @ Report Date -0.1%
SHYM BLACKROCK ETF TRUST II 2.0%
Value $6.858M Shares 302,633 Share Price $22.66 Est. Cost/Share $22.09 Unrealized @ Report Date +2.6%
HYMB SPDR SER TR 1.8%
Value $6.304M Shares 246,451 Share Price $25.58 Est. Cost/Share $25.22 Unrealized @ Report Date +1.4%
AAPL APPLE INC 1.6%
Value $5.371M Shares 21,450 Share Price $250.42 Est. Cost/Share $197.20 Unrealized @ Report Date +26.4%
JMHI J P MORGAN EXCHANGE TRADED F 1.5%
Value $5.172M Shares 102,986 Share Price $50.22 Est. Cost/Share $49.56 Unrealized @ Report Date +1.3%
USSG DBX ETF TR 1.3%
Value $4.571M Shares 84,684 Share Price $53.98 Est. Cost/Share $38.51 Unrealized @ Report Date +40.2%
MSFT MICROSOFT CORP 1.2%
Value $4.322M Shares 10,254 Share Price $421.50 Est. Cost/Share $267.10 Unrealized @ Report Date +56.7%
JMUB J P MORGAN EXCHANGE TRADED F 1.1%
Value $3.894M Shares 77,655 Share Price $50.15 Est. Cost/Share $50.64 Unrealized @ Report Date -1.0%
GS GOLDMAN SACHS GROUP INC 0.8%
Value $2.819M Shares 4,923 Share Price $572.62 Est. Cost/Share $278.58 Unrealized @ Report Date +101.4%
XLRE SELECT SECTOR SPDR TR 0.8%
Value $2.725M Shares 67,004 Share Price $40.67 Est. Cost/Share $38.57 Unrealized @ Report Date +5.4%
SCHM SCHWAB STRATEGIC TR 0.7%
Value $2.515M Shares 90,764 Share Price $27.71 Est. Cost/Share $27.06 Unrealized @ Report Date +2.4%
JPM JPMORGAN CHASE & CO. 0.7%
Value $2.404M Shares 10,029 Share Price $239.71 * Est. Cost/Share $128.68 Unrealized @ Report Date +82.4%
AMZN AMAZON COM INC 0.6%
Value $2.053M Shares 9,358 Share Price $219.39 Est. Cost/Share $128.19 Unrealized @ Report Date +71.1%
BRK/B BERKSHIRE HATHAWAY INC DEL 0.6%
Value $2.046M Shares 4,513 Share Price $453.28 Est. Cost/Share $302.24 Unrealized @ Report Date +50.0%
NVDA NVIDIA CORPORATION 0.6%
Value $2.042M Shares 15,209 Share Price $134.29 Est. Cost/Share $91.88 Unrealized @ Report Date +46.1%
AMP AMERIPRISE FINL INC 0.5%
Value $1.854M Shares 3,482 Share Price $532.46 Est. Cost/Share $205.68 Unrealized @ Report Date +155.6%
FLMI FRANKLIN TEMPLETON ETF TR 0.5%
Value $1.717M Shares 70,265 Share Price $24.43 Est. Cost/Share $24.73 Unrealized @ Report Date -1.2%
XOM EXXON MOBIL CORP 0.5%
Value $1.654M Shares 15,373 Share Price $107.57 * Est. Cost/Share $53.81 Unrealized @ Report Date +92.8%
V VISA INC 0.5%
Value $1.602M Shares 5,068 Share Price $316.04 Est. Cost/Share $215.59 Unrealized @ Report Date +45.6%
COST COSTCO WHSL CORP NEW 0.5%
Value $1.592M Shares 1,737 Share Price $916.27 Est. Cost/Share $497.19 Unrealized @ Report Date +83.3%
AVGO BROADCOM INC 0.4%
Value $1.507M Shares 6,502 Share Price $231.84 Est. Cost/Share $148.62 Unrealized @ Report Date +54.6%
MA MASTERCARD INCORPORATED 0.4%
Value $1.487M Shares 2,823 Share Price $526.57 Est. Cost/Share $354.60 Unrealized @ Report Date +47.6%
WMT WALMART INC 0.4%
Value $1.41M Shares 15,601 Share Price $90.35 Est. Cost/Share $53.02 Unrealized @ Report Date +68.8%
NEE NEXTERA ENERGY INC 0.4%
Value $1.308M Shares 18,239 Share Price $71.69 * Est. Cost/Share $68.33 Unrealized @ Report Date +1.8%
GOOGL ALPHABET INC 0.4%
Value $1.279M Shares 6,759 Share Price $189.30 Est. Cost/Share $114.27 Unrealized @ Report Date +65.0%
UNH UNITEDHEALTH GROUP INC 0.4%
Value $1.278M Shares 2,527 Share Price $505.78 * Est. Cost/Share $355.29 Unrealized @ Report Date +39.0%
RTX RTX CORPORATION 0.4%
Value $1.236M Shares 10,677 Share Price $115.72 Est. Cost/Share $79.42 Unrealized @ Report Date +43.0%
GBNY GENERATIONS BANCORP NY INC 0.3%
Value $1.137M Shares 75,293 Share Price $15.10 Est. Cost/Share $9.49 Unrealized @ Report Date +60.2%
ABBV ABBVIE INC 0.3%
Value $1.114M Shares 6,267 Share Price $177.70 * Est. Cost/Share $106.10 Unrealized @ Report Date +61.8%
IBM INTERNATIONAL BUSINESS MACHS 0.3%
Value $1.109M Shares 5,046 Share Price $219.83 * Est. Cost/Share $117.21 Unrealized @ Report Date +82.8%
BX BLACKSTONE INC 0.3%
Value $1.082M Shares 6,276 Share Price $172.42 * Est. Cost/Share $72.15 Unrealized @ Report Date +131.8%
ORCL ORACLE CORP 0.3%
Value $989K Shares 5,934 Share Price $166.64 Est. Cost/Share $104.29 Unrealized @ Report Date +58.2%
SPTM SPDR SER TR 0.3%
Value $953K Shares 13,335 Share Price $71.43 Est. Cost/Share $47.80 Unrealized @ Report Date +49.4%
META META PLATFORMS INC 0.3%
Value $938K Shares 1,602 Share Price $585.51 Est. Cost/Share $231.33 Unrealized @ Report Date +152.3%
LLY ELI LILLY & CO 0.3%
Value $931K Shares 1,206 Share Price $772.00 Est. Cost/Share $346.26 Unrealized @ Report Date +121.3%
TSLA TESLA INC 0.3%
Value $929K Shares 2,301 Share Price $403.84 Est. Cost/Share $192.43 Unrealized @ Report Date +109.9%
MRK MERCK & CO INC 0.3%
Value $917K Shares 9,222 Share Price $99.48 * Est. Cost/Share $84.16 Unrealized @ Report Date +13.9%
CRM SALESFORCE INC 0.2%
Value $864K Shares 2,585 Share Price $334.33 Est. Cost/Share $184.66 Unrealized @ Report Date +79.9%
JNJ JOHNSON & JOHNSON 0.2%
Value $808K Shares 5,587 Share Price $144.62 * Est. Cost/Share $151.81 Unrealized @ Report Date -7.6%
BAC BANK AMERICA CORP 0.2%
Value $798K Shares 18,150 Share Price $43.95 * Est. Cost/Share $30.40 Unrealized @ Report Date +41.3%
JNK SPDR SER TR 0.2%
Value $776K Shares 8,132 Share Price $95.47 Est. Cost/Share $96.52 Unrealized @ Report Date -1.1%
HD HOME DEPOT INC 0.2%
Value $769K Shares 1,977 Share Price $388.99 * Est. Cost/Share $283.84 Unrealized @ Report Date +33.7%
STZ CONSTELLATION BRANDS INC 0.2%
Value $745K Shares 3,369 Share Price $221.00 * Est. Cost/Share $210.76 Unrealized @ Report Date +2.3%
JPST J P MORGAN EXCHANGE TRADED F 0.2%
Value $736K Shares 14,619 Share Price $50.37 Est. Cost/Share $50.40 Unrealized @ Report Date -0.1%
CSCO CISCO SYS INC 0.2%
Value $733K Shares 12,388 Share Price $59.20 * Est. Cost/Share $43.86 Unrealized @ Report Date +30.9%
PG PROCTER AND GAMBLE CO 0.2%
Value $729K Shares 4,350 Share Price $167.65 * Est. Cost/Share $135.56 Unrealized @ Report Date +20.5%
DIS DISNEY WALT CO 0.2%
Value $708K Shares 6,355 Share Price $111.36 Est. Cost/Share $99.97 Unrealized @ Report Date +10.2%
NFLX NETFLIX INC 0.2%
Value $701K Shares 787 Share Price $891.32 * Est. Cost/Share $40.38 Unrealized @ Report Date +120.7%
ADBE ADOBE INC 0.2%
Value $697K Shares 1,567 Share Price $444.68 Est. Cost/Share $467.08 Unrealized @ Report Date -4.8%
MCD MCDONALDS CORP 0.2%
Value $695K Shares 2,397 Share Price $289.89 * Est. Cost/Share $248.52 Unrealized @ Report Date +14.0%
WFC WELLS FARGO CO NEW 0.2%
Value $662K Shares 9,426 Share Price $70.24 * Est. Cost/Share $41.61 Unrealized @ Report Date +65.2%
DHR DANAHER CORPORATION 0.2%
Value $651K Shares 2,834 Share Price $229.55 Est. Cost/Share $240.09 Unrealized @ Report Date -5.0%
KO COCA COLA CO 0.2%
Value $647K Shares 10,385 Share Price $62.26 * Est. Cost/Share $57.10 Unrealized @ Report Date +5.9%
ABT ABBOTT LABS 0.2%
Value $621K Shares 5,494 Share Price $113.11 Est. Cost/Share $101.77 Unrealized @ Report Date +9.1%
ACN ACCENTURE PLC IRELAND 0.2%
Value $620K Shares 1,763 Share Price $351.79 Est. Cost/Share $278.86 Unrealized @ Report Date +24.4%
XLI SELECT SECTOR SPDR TR 0.2%
Value $609K Shares 4,625 Share Price $131.76 Est. Cost/Share $92.60 Unrealized @ Report Date +42.3%
PEP PEPSICO INC 0.2%
Value $607K Shares 3,994 Share Price $152.06 * Est. Cost/Share $157.89 Unrealized @ Report Date -7.4%
LIN LINDE PLC 0.2%
Value $606K Shares 1,447 Share Price $418.67 Est. Cost/Share $343.46 Unrealized @ Report Date +20.3%
GOOG ALPHABET INC 0.2%
Value $553K Shares 2,905 Share Price $190.45 Est. Cost/Share $113.14 Unrealized @ Report Date +67.7%
VZ VERIZON COMMUNICATIONS INC 0.2%
Value $552K Shares 13,810 Share Price $39.99 * Est. Cost/Share $38.26 Unrealized @ Report Date -2.2%
HON HONEYWELL INTL INC 0.2%
Value $552K Shares 2,443 Share Price $225.89 * Est. Cost/Share $163.68 Unrealized @ Report Date +27.3%
TXN TEXAS INSTRS INC 0.2%
Value $548K Shares 2,925 Share Price $187.51 * Est. Cost/Share $156.94 Unrealized @ Report Date +15.7%
TMO THERMO FISHER SCIENTIFIC INC 0.2%
Value $541K Shares 1,040 Share Price $520.23 Est. Cost/Share $550.11 Unrealized @ Report Date -5.8%
JEPI J P MORGAN EXCHANGE TRADED F 0.2%
Value $541K Shares 9,404 Share Price $57.53 Est. Cost/Share $57.33 Unrealized @ Report Date +0.4%
ALL ALLSTATE CORP 0.2%
Value $532K Shares 2,758 Share Price $192.79 Est. Cost/Share $114.98 Unrealized @ Report Date +64.5%
AMD ADVANCED MICRO DEVICES INC 0.2%
Value $523K Shares 4,328 Share Price $120.79 Est. Cost/Share $109.60 Unrealized @ Report Date +10.2%
CVX CHEVRON CORP NEW 0.2%
Value $522K Shares 3,604 Share Price $144.84 * Est. Cost/Share $146.52 Unrealized @ Report Date -5.5%
SRLN SSGA ACTIVE ETF TR 0.1%
Value $510K Shares 12,230 Share Price $41.73 Est. Cost/Share $45.00 Unrealized @ Report Date -7.3%
LMT LOCKHEED MARTIN CORP 0.1%
Value $498K Shares 1,024 Share Price $485.94 * Est. Cost/Share $384.89 Unrealized @ Report Date +22.6%
INTU INTUIT 0.1%
Value $485K Shares 772 Share Price $628.50 Est. Cost/Share $594.05 Unrealized @ Report Date +5.1%
PFE PFIZER INC 0.1%
Value $469K Shares 17,692 Share Price $26.53 * Est. Cost/Share $33.95 Unrealized @ Report Date -27.1%
QCOM QUALCOMM INC 0.1%
Value $460K Shares 2,993 Share Price $153.62 * Est. Cost/Share $142.56 Unrealized @ Report Date +5.4%
AMGN AMGEN INC 0.1%
Value $457K Shares 1,752 Share Price $260.65 * Est. Cost/Share $272.03 Unrealized @ Report Date -7.2%
CAT CATERPILLAR INC 0.1%
Value $437K Shares 1,205 Share Price $362.76 Est. Cost/Share $342.77 Unrealized @ Report Date +4.3%
J JACOBS SOLUTIONS INC 0.1%
Value $434K Shares 3,245 Share Price $133.62 Est. Cost/Share $100.68 Unrealized @ Report Date +30.2%
BKNG BOOKING HOLDINGS INC 0.1%
Value $422K Shares 85 Share Price $4968.42 Est. Cost/Share $2476.13 Unrealized @ Report Date +99.2%
GE GE AEROSPACE 0.1%
Value $422K Shares 2,530 Share Price $166.79 Est. Cost/Share $168.75 Unrealized @ Report Date -1.7%
MTB M & T BK CORP 0.1%
Value $384K Shares 2,045 Share Price $188.01 * Est. Cost/Share $135.08 Unrealized @ Report Date +35.1%
IVV ISHARES TR 0.1%
Value $358K Shares 608 Share Price $588.68 Est. Cost/Share $411.10 Unrealized @ Report Date +43.2%
LOW LOWES COS INC 0.1%
Value $346K Shares 1,403 Share Price $246.80 Est. Cost/Share $182.38 Unrealized @ Report Date +32.7%
CMCSA COMCAST CORP NEW 0.1%
Value $319K Shares 8,488 Share Price $37.53 * Est. Cost/Share $42.08 Unrealized @ Report Date -14.1%
XLB SELECT SECTOR SPDR TR 0.1%
Value $302K Shares 3,592 Share Price $84.14 * Est. Cost/Share $37.90 Unrealized @ Report Date +11.0%
JPIE J P MORGAN EXCHANGE TRADED F 0.1%
Value $297K Shares 6,507 Share Price $45.62 Est. Cost/Share $45.24 Unrealized @ Report Date +0.8%
C CITIGROUP INC 0.1%
Value $286K Shares 4,060 Share Price $70.39 * Est. Cost/Share $41.35 Unrealized @ Report Date +65.6%
— BLACKROCK INC 0.1%
Value $282K Shares 275 Share Price $1025.11 Est. Cost/Share $833.70 Unrealized @ Report Date —
MDLZ MONDELEZ INTL INC 0.1%
Value $276K Shares 4,629 Share Price $59.73 * Est. Cost/Share $57.62 Unrealized @ Report Date +0.5%
SHW SHERWIN WILLIAMS CO 0.1%
Value $275K Shares 810 Share Price $339.93 Est. Cost/Share $313.46 Unrealized @ Report Date +7.5%
ZS ZSCALER INC 0.1%
Value $268K Shares 1,483 Share Price $180.41 Est. Cost/Share $199.17 Unrealized @ Report Date -9.4%
VOO VANGUARD INDEX FDS 0.1%
Value $266K Shares 494 Share Price $538.81 Est. Cost/Share $515.39 Unrealized @ Report Date +4.5%
MU MICRON TECHNOLOGY INC 0.1%
Value $253K Shares 3,006 Share Price $84.16 Est. Cost/Share $91.45 Unrealized @ Report Date -8.3%
BALL BALL CORP 0.1%
Value $230K Shares 4,173 Share Price $55.13 Est. Cost/Share $58.57 Unrealized @ Report Date -7.3%
BMY BRISTOL-MYERS SQUIBB CO 0.1%
Value $227K Shares 4,007 Share Price $56.55 * Est. Cost/Share $59.94 Unrealized @ Report Date -11.2%
TGT TARGET CORP 0.1%
Value $226K Shares 1,672 Share Price $135.22 * Est. Cost/Share $163.82 Unrealized @ Report Date -21.0%
AMAT APPLIED MATLS INC 0.1%
Value $215K Shares 1,319 Share Price $162.63 Est. Cost/Share $180.39 Unrealized @ Report Date -10.7%
UPBD UPBOUND GROUP INC 0.1%
Value $202K Shares 6,922 Share Price $29.17 Est. Cost/Share $29.30 Unrealized @ Report Date -0.4%