Prentice Wealth Management LLC Diversified Active

Location: Rochester, NY

CIK: 0001864229 · Show all filings

Period: Q2 2026 (← Previous) (Next →)

Filing Date: Jul 15, 2026

Total Value: $484M (100.0% shares, 0.0% debt)

Holdings (126)

AGG ISHARES TR 13.9%
Value $67.52M Shares 682,200 Share Price $98.98 Est. Cost/Share $98.06 Unrealized @ Report Date +0.9%
VTI VANGUARD INDEX FDS 9.6%
Value $46.35M Shares 125,259 Share Price $370.04 Est. Cost/Share $211.59 Unrealized @ Report Date +74.9%
VT VANGUARD INTL EQUITY INDEX F 9.2%
Value $44.37M Shares 282,712 Share Price $156.95 Est. Cost/Share $93.81 Unrealized @ Report Date +67.3%
SCHP SCHWAB STRATEGIC TR 5.9%
Value $28.4M Shares 1,071,634 Share Price $26.50 Est. Cost/Share $26.48 Unrealized @ Report Date +0.1%
FLHY FRANKLIN TEMPLETON ETF TR 5.4%
Value $26.16M Shares 1,077,190 Share Price $24.29 Est. Cost/Share $24.92 Unrealized @ Report Date -2.5%
EQWL INVESCO EXCHANGE TRADED FD T 3.8%
Value $18.4M Shares 142,645 Share Price $129.02 Est. Cost/Share $87.49 Unrealized @ Report Date +47.5%
XLRE SELECT SECTOR SPDR TR 3.5%
Value $17.17M Shares 389,903 Share Price $44.03 Est. Cost/Share $41.39 Unrealized @ Report Date +6.4%
FLBL FRANKLIN TEMPLETON ETF TR 3.1%
Value $14.83M Shares 646,864 Share Price $22.92 Est. Cost/Share $24.08 Unrealized @ Report Date -4.8%
FDVV FIDELITY COVINGTON TRUST 3.0%
Value $14.7M Shares 243,752 Share Price $60.29 Est. Cost/Share $51.19 Unrealized @ Report Date +17.8%
JEPI J P MORGAN EXCHANGE TRADED F 2.9%
Value $14.2M Shares 251,390 Share Price $56.48 Est. Cost/Share $57.29 Unrealized @ Report Date -1.4%
VYMI VANGUARD WHITEHALL FDS 2.9%
Value $14.15M Shares 144,123 Share Price $98.20 Est. Cost/Share $63.86 Unrealized @ Report Date +53.8%
DBMF LITMAN GREGORY FDS TR 2.9%
Value $13.88M Shares 453,578 Share Price $30.61 Est. Cost/Share $30.00 Unrealized @ Report Date +2.0%
VIG VANGUARD SPECIALIZED FUNDS 2.2%
Value $10.8M Shares 45,662 Share Price $236.62 Est. Cost/Share $152.96 Unrealized @ Report Date +54.7%
DVYE ISHARES INC 1.8%
Value $8.643M Shares 268,158 Share Price $32.23 Est. Cost/Share $33.82 Unrealized @ Report Date -4.7%
FLMI FRANKLIN TEMPLETON ETF TR 1.7%
Value $8.318M Shares 330,459 Share Price $25.17 Est. Cost/Share $24.64 Unrealized @ Report Date +2.1%
CGHM CAPITAL GRP FIXED INCM ETF T 1.4%
Value $6.919M Shares 267,660 Share Price $25.85 Est. Cost/Share $25.32 Unrealized @ Report Date +2.1%
FTMH PUTNAM ETF TRUST 1.3%
Value $6.229M Shares 524,311 Share Price $11.88 Est. Cost/Share $11.66 Unrealized @ Report Date +1.9%
AAPL APPLE INC 1.2%
Value $5.904M Shares 20,405 Share Price $289.35 Est. Cost/Share $201.38 Unrealized @ Report Date +43.7%
SHYM BLACKROCK ETF TRUST II 1.1%
Value $5.546M Shares 247,048 Share Price $22.45 Est. Cost/Share $22.12 Unrealized @ Report Date +1.5%
GS GOLDMAN SACHS GROUP INC 1.0%
Value $5.024M Shares 4,968 Share Price $1011.37 Est. Cost/Share $314.39 Unrealized @ Report Date +221.7%
JMHI J P MORGAN EXCHANGE TRADED F 0.9%
Value $4.36M Shares 86,116 Share Price $50.63 Est. Cost/Share $49.67 Unrealized @ Report Date +1.9%
SCHM SCHWAB STRATEGIC TR 0.8%
Value $3.917M Shares 106,234 Share Price $36.87 Est. Cost/Share $27.27 Unrealized @ Report Date +35.2%
USSG DBX ETF TR 0.8%
Value $3.826M Shares 55,076 Share Price $69.46 Est. Cost/Share $40.40 Unrealized @ Report Date +71.9%
AVGO BROADCOM INC 0.8%
Value $3.795M Shares 10,046 Share Price $377.76 Est. Cost/Share $174.56 Unrealized @ Report Date +116.4%
MSFT MICROSOFT CORP 0.8%
Value $3.669M Shares 9,837 Share Price $373.01 Est. Cost/Share $273.84 Unrealized @ Report Date +36.2%
NVDA NVIDIA CORPORATION 0.7%
Value $3.314M Shares 16,561 Share Price $200.08 Est. Cost/Share $104.90 Unrealized @ Report Date +90.7%
VWO VANGUARD INTL EQUITY INDEX F 0.7%
Value $3.209M Shares 53,756 Share Price $59.69 Est. Cost/Share $41.12 Unrealized @ Report Date +45.2%
JPM JPMORGAN CHASE & CO 0.6%
Value $3.044M Shares 9,298 Share Price $327.34 Est. Cost/Share $136.11 Unrealized @ Report Date +140.5%
HYMB SPDR SERIES TRUST 0.6%
Value $2.684M Shares 105,502 Share Price $25.44 Est. Cost/Share $25.24 Unrealized @ Report Date +0.8%
BRK/B BERKSHIRE HATHAWAY INC DEL 0.5%
Value $2.295M Shares 4,587 Share Price $500.39 Est. Cost/Share $313.51 Unrealized @ Report Date +59.6%
GOOGL ALPHABET INC 0.5%
Value $2.272M Shares 6,358 Share Price $357.39 Est. Cost/Share $115.62 Unrealized @ Report Date +209.1%
JMUB J P MORGAN EXCHANGE TRADED F 0.5%
Value $2.209M Shares 43,601 Share Price $50.66 Est. Cost/Share $50.54 Unrealized @ Report Date +0.2%
RTX RTX CORPORATION 0.4%
Value $2.137M Shares 11,262 Share Price $189.73 Est. Cost/Share $89.18 Unrealized @ Report Date +112.7%
AMZN AMAZON COM INC 0.4%
Value $2.127M Shares 8,925 Share Price $238.34 Est. Cost/Share $134.98 Unrealized @ Report Date +76.6%
AOR ISHARES TR 0.4%
Value $1.982M Shares 28,524 Share Price $69.50 Est. Cost/Share $59.04 Unrealized @ Report Date +17.7%
XOM EXXON MOBIL CORP 0.4%
Value $1.895M Shares 13,857 Share Price $136.72 Est. Cost/Share $54.83 Unrealized @ Report Date +149.3%
XLU SELECT SECTOR SPDR TR 0.4%
Value $1.86M Shares 41,018 Share Price $45.34 Est. Cost/Share $44.41 Unrealized @ Report Date +2.1%
IEF ISHARES TR 0.4%
Value $1.824M Shares 19,286 Share Price $94.57 Est. Cost/Share $96.41 Unrealized @ Report Date -1.9%
IBM INTERNATIONAL BUSINESS MACHS 0.4%
Value $1.805M Shares 6,417 Share Price $281.21 Est. Cost/Share $153.15 Unrealized @ Report Date +83.6%
EVYM MORGAN STANLEY ETF TRUST 0.3%
Value $1.684M Shares 33,060 Share Price $50.95 Est. Cost/Share $48.57 Unrealized @ Report Date +4.9%
V VISA INC 0.3%
Value $1.678M Shares 4,890 Share Price $343.09 Est. Cost/Share $225.26 Unrealized @ Report Date +52.3%
ABBV ABBVIE INC 0.3%
Value $1.642M Shares 6,526 Share Price $251.64 Est. Cost/Share $113.48 Unrealized @ Report Date +121.8%
LLY ELI LILLY & CO 0.3%
Value $1.636M Shares 1,364 Share Price $1199.43 Est. Cost/Share $405.57 Unrealized @ Report Date +195.7%
JNJ JOHNSON & JOHNSON 0.3%
Value $1.384M Shares 5,449 Share Price $253.97 Est. Cost/Share $152.51 Unrealized @ Report Date +66.5%
WMT WALMART INC 0.3%
Value $1.3M Shares 11,479 Share Price $113.26 Est. Cost/Share $53.02 Unrealized @ Report Date +113.6%
CSCO CISCO SYS INC 0.3%
Value $1.297M Shares 11,042 Share Price $117.46 Est. Cost/Share $44.70 Unrealized @ Report Date +162.8%
MRK MERCK & CO INC 0.3%
Value $1.295M Shares 10,076 Share Price $128.50 Est. Cost/Share $83.61 Unrealized @ Report Date +53.7%
META META PLATFORMS INC 0.3%
Value $1.273M Shares 2,260 Share Price $563.30 Est. Cost/Share $358.60 Unrealized @ Report Date +57.1%
AMP AMERIPRISE FINL INC 0.3%
Value $1.231M Shares 2,684 Share Price $458.79 Est. Cost/Share $205.68 Unrealized @ Report Date +123.0%
GE GE AEROSPACE 0.3%
Value $1.228M Shares 3,285 Share Price $373.73 Est. Cost/Share $186.59 Unrealized @ Report Date +100.3%
AOA ISHARES TR 0.3%
Value $1.226M Shares 12,559 Share Price $97.60 Est. Cost/Share $80.94 Unrealized @ Report Date +20.6%
UNH UNITEDHEALTH GROUP INC 0.2%
Value $1.208M Shares 2,906 Share Price $415.57 Est. Cost/Share $350.54 Unrealized @ Report Date +18.6%
GOOG ALPHABET INC 0.2%
Value $1.169M Shares 3,308 Share Price $353.29 Est. Cost/Share $135.13 Unrealized @ Report Date +161.5%
COST COSTCO WHOLESALE CORPORATION 0.2%
Value $1.162M Shares 1,242 Share Price $935.48 Est. Cost/Share $530.44 Unrealized @ Report Date +76.4%
SPTM SPDR SERIES TRUST 0.2%
Value $1.154M Shares 12,710 Share Price $90.79 Est. Cost/Share $50.95 Unrealized @ Report Date +78.2%
MA MASTERCARD INCORPORATED 0.2%
Value $1.094M Shares 2,131 Share Price $513.60 Est. Cost/Share $357.66 Unrealized @ Report Date +43.6%
NEE NEXTERA ENERGY INC 0.2%
Value $1.051M Shares 11,980 Share Price $87.77 Est. Cost/Share $68.60 Unrealized @ Report Date +28.0%
AMD ADVANCED MICRO DEVICES INC 0.2%
Value $1.038M Shares 1,786 Share Price $580.91 Est. Cost/Share $147.85 Unrealized @ Report Date +292.9%
BAC BANK OF AMER CORP 0.2%
Value $1.037M Shares 18,198 Share Price $56.98 Est. Cost/Share $31.19 Unrealized @ Report Date +82.7%
HD HOME DEPOT INC 0.2%
Value $885K Shares 2,509 Share Price $352.69 Est. Cost/Share $299.38 Unrealized @ Report Date +17.8%
KO COCA COLA CO 0.2%
Value $840K Shares 10,340 Share Price $81.27 Est. Cost/Share $57.59 Unrealized @ Report Date +41.1%
PG PROCTER & GAMBLE CO 0.2%
Value $817K Shares 5,570 Share Price $146.64 Est. Cost/Share $139.25 Unrealized @ Report Date +5.3%
BX BLACKSTONE INC 0.2%
Value $799K Shares 6,787 Share Price $117.67 Est. Cost/Share $81.71 Unrealized @ Report Date +44.0%
ORCL ORACLE CORP 0.2%
Value $766K Shares 5,224 Share Price $146.55 Est. Cost/Share $105.89 Unrealized @ Report Date +38.4%
WFC WELLS FARGO & CO 0.2%
Value $765K Shares 9,259 Share Price $82.64 Est. Cost/Share $44.76 Unrealized @ Report Date +84.6%
LIN LINDE PLC 0.2%
Value $744K Shares 1,434 Share Price $518.94 Est. Cost/Share $348.08 Unrealized @ Report Date +49.1%
CVX CHEVRON CORPORATION 0.2%
Value $742K Shares 4,474 Share Price $165.76 Est. Cost/Share $147.33 Unrealized @ Report Date +12.5%
QCOM QUALCOMM INC 0.1%
Value $726K Shares 3,930 Share Price $184.79 Est. Cost/Share $146.06 Unrealized @ Report Date +26.5%
TSLA TESLA INC 0.1%
Value $707K Shares 1,682 Share Price $420.60 Est. Cost/Share $192.43 Unrealized @ Report Date +118.6%
BKNG BOOKING HOLDINGS INC 0.1%
Value $696K Shares 3,906 Share Price $178.24 Est. Cost/Share $313.51 Unrealized @ Report Date -43.1%
MU MICRON TECHNOLOGY INC 0.1%
Value $674K Shares 584 Share Price $1154.58 Est. Cost/Share $91.66 Unrealized @ Report Date +1159.4%
PM PHILIP MORRIS INTL INC 0.1%
Value $673K Shares 3,722 Share Price $180.91 Est. Cost/Share $152.59 Unrealized @ Report Date +18.6%
AMAT APPLIED MATLS INC 0.1%
Value $659K Shares 911 Share Price $723.00 Est. Cost/Share $168.06 Unrealized @ Report Date +330.2%
MCD MCDONALDS CORP 0.1%
Value $646K Shares 2,391 Share Price $270.31 Est. Cost/Share $251.98 Unrealized @ Report Date +7.3%
GEV GE VERNOVA INC 0.1%
Value $646K Shares 550 Share Price $1174.86 Est. Cost/Share $459.90 Unrealized @ Report Date +155.5%
PEP PEPSICO INC 0.1%
Value $622K Shares 4,591 Share Price $135.40 Est. Cost/Share $155.00 Unrealized @ Report Date -12.6%
DIS DISNEY WALT CO 0.1%
Value $617K Shares 6,413 Share Price $96.25 Est. Cost/Share $100.40 Unrealized @ Report Date -4.1%
VZ VERIZON COMMUNICATIONS INC 0.1%
Value $605K Shares 14,288 Share Price $42.34 Est. Cost/Share $38.51 Unrealized @ Report Date +9.9%
CAT CATERPILLAR INC 0.1%
Value $577K Shares 542 Share Price $1064.90 Est. Cost/Share $368.67 Unrealized @ Report Date +188.8%
VCRM VANGUARD MUN BD FDS 0.1%
Value $550K Shares 7,195 Share Price $76.40 Est. Cost/Share $75.67 Unrealized @ Report Date +1.0%
XLI SELECT SECTOR SPDR TR 0.1%
Value $545K Shares 2,940 Share Price $185.23 Est. Cost/Share $92.60 Unrealized @ Report Date +100.0%
CRM SALESFORCE INC 0.1%
Value $517K Shares 3,299 Share Price $156.66 Est. Cost/Share $199.01 Unrealized @ Report Date -21.3%
VRT VERTIV HOLDINGS CO 0.1%
Value $510K Shares 1,524 Share Price $334.82 Est. Cost/Share $148.27 Unrealized @ Report Date +125.8%
SNOW SNOWFLAKE INC 0.1%
Value $503K Shares 1,977 Share Price $254.50 Est. Cost/Share $169.90 Unrealized @ Report Date +49.8%
MTB M & T BK CORP 0.1%
Value $487K Shares 2,045 Share Price $238.01 Est. Cost/Share $135.08 Unrealized @ Report Date +76.2%
ABT ABBOTT LABORATORIES 0.1%
Value $482K Shares 5,314 Share Price $90.74 Est. Cost/Share $102.59 Unrealized @ Report Date -11.6%
IVV ISHARES TR 0.1%
Value $474K Shares 633 Share Price $748.89 Est. Cost/Share $431.49 Unrealized @ Report Date +73.6%
NFLX NETFLIX INC. 0.1%
Value $442K Shares 6,189 Share Price $71.40 Est. Cost/Share $100.68 Unrealized @ Report Date -29.1%
SPY STATE STR SPDR S&P 500 ETF T 0.1%
Value $438K Shares 586 Share Price $746.77 Est. Cost/Share $725.01 Unrealized @ Report Date +3.0%
VOO VANGUARD INDEX FDS 0.1%
Value $425K Shares 619 Share Price $686.81 Est. Cost/Share $521.12 Unrealized @ Report Date +31.8%
PLTR PALANTIR TECHNOLOGIES INC 0.1%
Value $416K Shares 3,564 Share Price $116.67 Est. Cost/Share $161.99 Unrealized @ Report Date -28.0%
ALL ALLSTATE CORP 0.1%
Value $416K Shares 1,747 Share Price $237.94 Est. Cost/Share $114.98 Unrealized @ Report Date +106.9%
T AT&T INC 0.1%
Value $402K Shares 19,419 Share Price $20.70 Est. Cost/Share $27.37 Unrealized @ Report Date -24.4%
KLAC KLA CORP 0.1%
Value $386K Shares 1,280 Share Price $301.71 Est. Cost/Share $1501.82 Unrealized @ Report Date -79.9%
C CITIGROUP INC 0.1%
Value $369K Shares 2,639 Share Price $139.96 Est. Cost/Share $41.35 Unrealized @ Report Date +238.5%
STZ CONSTELLATION BRANDS INC 0.1%
Value $359K Shares 2,581 Share Price $139.09 Est. Cost/Share $209.99 Unrealized @ Report Date -33.8%
LHX L3HARRIS TECHNOLOGIES INC 0.1%
Value $345K Shares 1,189 Share Price $290.54 Est. Cost/Share $290.06 Unrealized @ Report Date +0.2%
MRVL MARVELL TECHNOLOGY INC 0.1%
Value $344K Shares 1,156 Share Price $297.94 Est. Cost/Share $200.51 Unrealized @ Report Date +48.6%
TXN TEXAS INSTRS INC 0.1%
Value $328K Shares 1,102 Share Price $298.07 Est. Cost/Share $157.96 Unrealized @ Report Date +88.7%
LMT LOCKHEED MARTIN CORP 0.1%
Value $319K Shares 627 Share Price $509.46 Est. Cost/Share $388.21 Unrealized @ Report Date +31.2%
INTC INTEL CORP 0.1%
Value $312K Shares 2,235 Share Price $139.63 Est. Cost/Share $101.12 Unrealized @ Report Date +38.1%
AMGN AMGEN INC 0.1%
Value $303K Shares 837 Share Price $362.14 Est. Cost/Share $272.69 Unrealized @ Report Date +32.8%
NPO ENPRO INC 0.1%
Value $302K Shares 800 Share Price $376.93 Est. Cost/Share $215.91 Unrealized @ Report Date +74.6%
ISRG INTUITIVE SURGICAL INC 0.1%
Value $290K Shares 729 Share Price $397.68 Est. Cost/Share $482.23 Unrealized @ Report Date -17.5%
LOW LOWES COS INC 0.1%
Value $289K Shares 1,310 Share Price $220.49 Est. Cost/Share $182.38 Unrealized @ Report Date +20.9%
SHW SHERWIN WILLIAMS CO 0.1%
Value $274K Shares 796 Share Price $344.32 Est. Cost/Share $313.97 Unrealized @ Report Date +9.7%
BLK BLACKROCK INC 0.1%
Value $270K Shares 281 Share Price $961.56 Est. Cost/Share $966.30 Unrealized @ Report Date -0.5%
ACN ACCENTURE PLC IRELAND 0.1%
Value $263K Shares 2,112 Share Price $124.44 Est. Cost/Share $277.33 Unrealized @ Report Date -55.1%
CRDO CREDO TECHNOLOGY GROUP HOLDI 0.1%
Value $263K Shares 966 Share Price $271.95 Est. Cost/Share $197.59 Unrealized @ Report Date +37.6%
J JACOBS SOLUTIONS INC 0.1%
Value $256K Shares 2,031 Share Price $126.00 Est. Cost/Share $100.68 Unrealized @ Report Date +25.2%
HON HONEYWELL INTL INC 0.1%
Value $255K Shares 1,139 Share Price $223.90 Est. Cost/Share $223.90 Unrealized @ Report Date —
CG CARLYLE GROUP INC 0.1%
Value $248K Shares 5,899 Share Price $42.11 Est. Cost/Share $48.47 Unrealized @ Report Date -13.1%
AOK ISHARES TR 0.0%
Value $235K Shares 5,675 Share Price $41.48 Est. Cost/Share $39.55 Unrealized @ Report Date +4.9%
INTU INTUIT 0.0%
Value $229K Shares 878 Share Price $261.00 Est. Cost/Share $594.30 Unrealized @ Report Date -56.1%
ZS ZSCALER INC 0.0%
Value $228K Shares 1,612 Share Price $141.15 Est. Cost/Share $139.42 Unrealized @ Report Date +1.2%
DHR DANAHER CORP DEL 0.0%
Value $225K Shares 1,183 Share Price $190.48 Est. Cost/Share $238.52 Unrealized @ Report Date -20.1%
XLB SELECT SECTOR SPDR TR 0.0%
Value $225K Shares 4,421 Share Price $50.83 Est. Cost/Share $40.75 Unrealized @ Report Date +24.7%
JPST J P MORGAN EXCHANGE TRADED F 0.0%
Value $219K Shares 4,336 Share Price $50.57 Est. Cost/Share $50.63 Unrealized @ Report Date -0.1%
NOW SERVICENOW INC 0.0%
Value $209K Shares 2,104 Share Price $99.28 Est. Cost/Share $168.74 Unrealized @ Report Date -41.2%
MDLZ MONDELEZ INTL INC 0.0%
Value $207K Shares 3,580 Share Price $57.84 Est. Cost/Share $57.92 Unrealized @ Report Date -0.1%
PAYX PAYCHEX INC 0.0%
Value $202K Shares 2,058 Share Price $98.31 Est. Cost/Share $119.79 Unrealized @ Report Date -17.9%
ADI ANALOG DEVICES INC 0.0%
Value $201K Shares 507 Share Price $397.17 Est. Cost/Share $395.80 Unrealized @ Report Date +0.3%
GS GOLDMAN SACHS GROUP INC 0.0%
Value $86,482 Shares 2,000 Share Price $43.24 * Est. Cost/Share $314.39 Unrealized @ Report Date +221.7%
AAPL APPLE INC 0.0%
Value $20,910 Shares 1,700 Share Price $12.30 * Est. Cost/Share $201.38 Unrealized @ Report Date +43.7%
NPO ENPRO INC 0.0%
Value $14,000 Shares 800 Share Price $17.50 * Est. Cost/Share $215.91 Unrealized @ Report Date +74.6%
NVDA NVIDIA CORPORATION 0.0%
Value $9,790 Shares 2,200 Share Price $4.45 * Est. Cost/Share $104.90 Unrealized @ Report Date +90.7%