Prentice Wealth Management LLC Diversified Active

Location: Rochester, NY

CIK: 0001864229 · Show all filings

Period: Q2 2026 (← Previous)

Filing Date: Jul 15, 2026

Total Value: $484M (100.0% shares, 0.0% debt)

Holdings (126)

New Positions (10)

Increased Positions (45)

VTI VANGUARD INDEX FDS 9.6%
Value $46.35M (+17.5%) Shares 125,259 (+1.9%) Est. Cost $197.53 Unrealized
AGG ISHARES TR 13.9%
Value $67.52M (+4.4%) Shares 682,200 (+4.7%) Est. Cost $97.92 Unrealized
EQWL INVESCO EXCHANGE TRADED FD T 3.8%
Value $18.4M (+14.9%) Shares 142,645 (+2.7%) Est. Cost $86.74 Unrealized
FLHY FRANKLIN TEMPLETON ETF TR 5.4%
Value $26.16M (+7.2%) Shares 1,077,190 (+6.6%) Est. Cost $24.77 Unrealized
CGHM CAPITAL GRP FIXED INCM ETF T 1.4%
Value $6.919M (+31.7%) Shares 267,660 (+29.0%) Est. Cost $25.45 Unrealized
FDVV FIDELITY COVINGTON TRUST 3.0%
Value $14.7M (+12.5%) Shares 243,752 (+3.0%) Est. Cost $50.64 Unrealized
XLRE SELECT SECTOR SPDR TR 3.5%
Value $17.17M (+10.4%) Shares 389,903 (+2.4%) Est. Cost $40.74 Unrealized
FLBL FRANKLIN TEMPLETON ETF TR 3.1%
Value $14.83M (+10.4%) Shares 646,864 (+10.8%) Est. Cost $23.97 Unrealized
FLMI FRANKLIN TEMPLETON ETF TR 1.7%
Value $8.318M (+16.0%) Shares 330,459 (+14.3%) Est. Cost $24.62 Unrealized
SCHP SCHWAB STRATEGIC TR 5.9%
Value $28.4M (+3.8%) Shares 1,071,634 (+4.2%) Est. Cost $26.73 Unrealized
VYMI VANGUARD WHITEHALL FDS 2.9%
Value $14.15M (+7.6%) Shares 144,123 (+3.3%) Est. Cost $65.53 Unrealized
AAPL APPLE INC 1.2%
Value $5.904M (+16.5%) Shares 20,405 (+2.2%) Est. Cost $201.45 Unrealized
SHYM BLACKROCK ETF TRUST II 1.1%
Value $5.546M (+16.4%) Shares 247,048 (+14.2%) Est. Cost $22.30 Unrealized
DBMF LITMAN GREGORY FDS TR 2.9%
Value $13.88M (+5.7%) Shares 453,578 (+4.1%) Est. Cost $30.17 Unrealized
AMD ADVANCED MICRO DEVICES INC 0.2%
Value $1.038M (+227.1%) Shares 1,786 (+14.6%) Est. Cost $169.57 Unrealized
FTMH PUTNAM ETF TRUST 1.3%
Value $6.229M (+11.4%) Shares 524,311 (+8.2%) Est. Cost $11.56 Unrealized
JEPI J P MORGAN EXCHANGE TRADED F 2.9%
Value $14.2M (+3.6%) Shares 251,390 (+4.0%) Est. Cost $56.97 Unrealized
NVDA NVIDIA CORPORATION 0.7%
Value $3.314M (+15.9%) Shares 16,561 (+1.0%) Est. Cost $105.23 Unrealized
AMZN AMAZON COM INC 0.4%
Value $2.127M (+19.8%) Shares 8,925 (+4.7%) Est. Cost $134.41 Unrealized
JPM JPMORGAN CHASE & CO 0.6%
Value $3.044M (+12.6%) Shares 9,298 (+1.2%) Est. Cost $136.31 Unrealized
IEF ISHARES TR 0.4%
Value $1.824M (+18.5%) Shares 19,286 (+19.6%) Est. Cost $95.90 Unrealized
GOOG ALPHABET INC 0.2%
Value $1.169M (+27.2%) Shares 3,308 (+3.3%) Est. Cost $135.00 Unrealized
AOR ISHARES TR 0.4%
Value $1.982M (+14.4%) Shares 28,524 (+5.9%) Est. Cost $58.52 Unrealized
V VISA INC 0.3%
Value $1.678M (+16.7%) Shares 4,890 (+2.8%) Est. Cost $225.86 Unrealized
SNOW SNOWFLAKE INC 0.1%
Value $503K (+71.1%) Shares 1,977 (+1.4%) Est. Cost $170.86 Unrealized
XLU SELECT SECTOR SPDR TR 0.4%
Value $1.86M (+12.5%) Shares 41,018 (+13.9%) Est. Cost $43.01 Unrealized
MSFT MICROSOFT CORP 0.8%
Value $3.669M (+6.0%) Shares 9,837 (+5.2%) Est. Cost $272.29 Unrealized
AOA ISHARES TR 0.3%
Value $1.226M (+15.7%) Shares 12,559 (+4.9%) Est. Cost $80.39 Unrealized
VRT VERTIV HOLDINGS CO 0.1%
Value $510K (+45.5%) Shares 1,524 (+8.9%) Est. Cost $149.71 Unrealized
DVYE ISHARES INC 1.8%
Value $8.643M (-1.8%) Shares 268,158 (+4.8%) Est. Cost $34.28 Unrealized
HD HOME DEPOT INC 0.2%
Value $885K (+13.0%) Shares 2,509 (+5.3%) Est. Cost $300.76 Unrealized
PLTR PALANTIR TECHNOLOGIES INC 0.1%
Value $416K (-16.1%) Shares 3,564 (+5.2%) Est. Cost $161.04 Unrealized
BX BLACKSTONE INC 0.2%
Value $799K (+11.0%) Shares 6,787 (+8.5%) Est. Cost $81.65 Unrealized
COST COSTCO WHOLESALE CORPORATION 0.2%
Value $1.162M (-4.3%) Shares 1,242 (+2.0%) Est. Cost $529.26 Unrealized
NEE NEXTERA ENERGY INC 0.2%
Value $1.051M (-4.4%) Shares 11,980 (+1.2%) Est. Cost $68.56 Unrealized
BKNG BOOKING HOLDINGS INC 0.1%
Value $696K (+6.7%) Shares 3,906 (+2420.0%) Est. Cost $320.86 Unrealized
LHX L3HARRIS TECHNOLOGIES INC 0.1%
Value $345K (-10.8%) Shares 1,189 (+5.9%) Est. Cost $288.55 Unrealized
SHW SHERWIN WILLIAMS CO 0.1%
Value $274K (+17.3%) Shares 796 (+9.2%) Est. Cost $316.06 Unrealized
PG PROCTER & GAMBLE CO 0.2%
Value $817K (+4.0%) Shares 5,570 (+2.4%) Est. Cost $139.28 Unrealized
META META PLATFORMS INC 0.3%
Value $1.273M (+1.9%) Shares 2,260 (+3.5%) Est. Cost $356.95 Unrealized
STZ CONSTELLATION BRANDS INC 0.1%
Value $359K (-6.1%) Shares 2,581 (+1.3%) Est. Cost $209.87 Unrealized
VCRM VANGUARD MUN BD FDS 0.1%
Value $550K (+3.8%) Shares 7,195 (+2.1%) Est. Cost $75.56 Unrealized
AOK ISHARES TR 0.0%
Value $235K (+7.0%) Shares 5,675 (+2.9%) Est. Cost $40.17 Unrealized
BLK BLACKROCK INC 0.1%
Value $270K (+4.4%) Shares 281 (+4.5%) Est. Cost $963.20 Unrealized
DHR DANAHER CORP DEL 0.0%
Value $225K (+1.8%) Shares 1,183 (+1.3%) Est. Cost $238.63 Unrealized

Exited Positions (1)

Decreased Positions (37)

JMHI J P MORGAN EXCHANGE TRADED F 0.9%
Value $4.36M (-19.2%) Shares 86,116 (-20.5%) Est. Cost $50.09 Unrealized
VIG VANGUARD SPECIALIZED FUNDS 2.2%
Value $10.8M (+8.0%) Shares 45,662 (-1.9%) Est. Cost $142.46 Unrealized
SCHM SCHWAB STRATEGIC TR 0.8%
Value $3.917M (+16.6%) Shares 106,234 (-2.1%) Est. Cost $38.28 Unrealized
XOM EXXON MOBIL CORP 0.4%
Value $1.895M (-21.3%) Shares 13,857 (-2.3%) Est. Cost $54.83 Unrealized
HYMB SPDR SERIES TRUST 0.6%
Value $2.684M (-13.4%) Shares 105,502 (-15.6%) Est. Cost $25.54 Unrealized
CSCO CISCO SYS INC 0.3%
Value $1.297M (+46.1%) Shares 11,042 (-3.5%) Est. Cost $44.70 Unrealized
JMUB J P MORGAN EXCHANGE TRADED F 0.5%
Value $2.209M (-14.7%) Shares 43,601 (-15.8%) Est. Cost $50.60 Unrealized
MU MICRON TECHNOLOGY INC 0.1%
Value $674K (+83.9%) Shares 584 (-46.2%) Est. Cost $91.66 Unrealized
QCOM QUALCOMM INC 0.1%
Value $726K (+40.5%) Shares 3,930 (-2.1%) Est. Cost $146.15 Unrealized
ABBV ABBVIE INC 0.3%
Value $1.642M (+14.5%) Shares 6,526 (-1.0%) Est. Cost $113.48 Unrealized
USSG DBX ETF TR 0.8%
Value $3.826M (+5.2%) Shares 55,076 (-9.6%) Est. Cost $38.77 Unrealized
AMAT APPLIED MATLS INC 0.1%
Value $659K (+34.8%) Shares 911 (-36.3%) Est. Cost $168.06 Unrealized
ACN ACCENTURE PLC IRELAND 0.1%
Value $263K (-38.0%) Shares 2,112 (-1.3%) Est. Cost $278.04 Unrealized
CAT CATERPILLAR INC 0.1%
Value $577K (+32.7%) Shares 542 (-11.7%) Est. Cost $368.67 Unrealized
IBM INTERNATIONAL BUSINESS MACHS 0.4%
Value $1.805M (+8.2%) Shares 6,417 (-6.7%) Est. Cost $153.15 Unrealized
GEV GE VERNOVA INC 0.1%
Value $646K (+24.0%) Shares 550 (-7.9%) Est. Cost $459.90 Unrealized
VZ VERIZON COMMUNICATIONS INC 0.1%
Value $605K (-16.9%) Shares 14,288 (-1.5%) Est. Cost $38.51 Unrealized
SPTM SPDR SERIES TRUST 0.2%
Value $1.154M (+11.1%) Shares 12,710 (-3.3%) Est. Cost $51.79 Unrealized
MCD MCDONALDS CORP 0.1%
Value $646K (-14.9%) Shares 2,391 (-2.2%) Est. Cost $251.98 Unrealized
PEP PEPSICO INC 0.1%
Value $622K (-14.6%) Shares 4,591 (-2.0%) Est. Cost $155.00 Unrealized
VWO VANGUARD INTL EQUITY INDEX F 0.7%
Value $3.209M (+3.4%) Shares 53,756 (-6.4%) Est. Cost $38.92 Unrealized
PAYX PAYCHEX INC 0.0%
Value $202K (-31.9%) Shares 2,058 (-36.2%) Est. Cost $121.01 Unrealized
EVYM MORGAN STANLEY ETF TRUST 0.3%
Value $1.684M (-4.7%) Shares 33,060 (-7.1%) Est. Cost $49.07 Unrealized
XLI SELECT SECTOR SPDR TR 0.1%
Value $545K (+12.2%) Shares 2,940 (-2.0%) Est. Cost $98.67 Unrealized
IVV ISHARES TR 0.1%
Value $474K (+13.4%) Shares 633 (-1.1%) Est. Cost $402.15 Unrealized
JPST J P MORGAN EXCHANGE TRADED F 0.0%
Value $219K (-18.6%) Shares 4,336 (-18.5%) Est. Cost $50.58 Unrealized
ALL ALLSTATE CORP 0.1%
Value $416K (+13.3%) Shares 1,747 (-1.3%) Est. Cost $114.98 Unrealized
KO COCA COLA CO 0.2%
Value $840K (+5.5%) Shares 10,340 (-1.3%) Est. Cost $57.59 Unrealized
LOW LOWES COS INC 0.1%
Value $289K (-8.4%) Shares 1,310 (-1.9%) Est. Cost $182.38 Unrealized
JNJ JOHNSON & JOHNSON 0.3%
Value $1.384M (+1.8%) Shares 5,449 (-2.0%) Est. Cost $152.51 Unrealized
ORCL ORACLE CORP 0.2%
Value $766K (-2.2%) Shares 5,224 (-1.8%) Est. Cost $105.99 Unrealized
DIS DISNEY WALT CO 0.1%
Value $617K (-2.4%) Shares 6,413 (-2.2%) Est. Cost $100.40 Unrealized
NPO ENPRO INC 0.0%
Value $14,000 (+201.5%) Shares 800 (-27.3%) Est. Cost $215.91 Unrealized
J JACOBS SOLUTIONS INC 0.1%
Value $256K (-2.3%) Shares 2,031 (-1.3%) Est. Cost $100.68 Unrealized
LIN LINDE PLC 0.2%
Value $744K (+0.5%) Shares 1,434 (-4.0%) Est. Cost $348.08 Unrealized
NPO ENPRO INC 0.1%
Value $302K (+0.8%) Shares 800 (-33.0%) Est. Cost $215.91 Unrealized
XLB SELECT SECTOR SPDR TR 0.0%
Value $225K (-0.6%) Shares 4,421 (-2.3%) Est. Cost $63.73 Unrealized

Unchanged Positions (34)

VT VANGUARD INTL EQUITY INDEX F 9.2%
Value $44.37M Shares 282,712 Est. Cost $87.92 Unrealized
GS GOLDMAN SACHS GROUP INC 1.0%
Value $5.024M Shares 4,968 Est. Cost $314.39 Unrealized
AVGO BROADCOM INC 0.8%
Value $3.795M Shares 10,046 Est. Cost $174.56 Unrealized
GOOGL ALPHABET INC 0.5%
Value $2.272M Shares 6,358 Est. Cost $115.62 Unrealized
UNH UNITEDHEALTH GROUP INC 0.2%
Value $1.208M Shares 2,906 Est. Cost $350.68 Unrealized
LLY ELI LILLY & CO 0.3%
Value $1.636M Shares 1,364 Est. Cost $405.57 Unrealized
GE GE AEROSPACE 0.3%
Value $1.228M Shares 3,285 Est. Cost $186.59 Unrealized
CVX CHEVRON CORPORATION 0.2%
Value $742K Shares 4,474 Est. Cost $147.33 Unrealized
T AT&T INC 0.1%
Value $402K Shares 19,419 Est. Cost $27.37 Unrealized
NFLX NETFLIX INC. 0.1%
Value $442K Shares 6,189 Est. Cost $100.50 Unrealized
INTU INTUIT 0.0%
Value $229K Shares 878 Est. Cost $594.91 Unrealized
BAC BANK OF AMER CORP 0.2%
Value $1.037M Shares 18,198 Est. Cost $31.19 Unrealized
WMT WALMART INC 0.3%
Value $1.3M Shares 11,479 Est. Cost $53.02 Unrealized
TXN TEXAS INSTRS INC 0.1%
Value $328K Shares 1,102 Est. Cost $157.96 Unrealized
BRK/B BERKSHIRE HATHAWAY INC DEL 0.5%
Value $2.295M Shares 4,587 Est. Cost $313.51 Unrealized
CRM SALESFORCE INC 0.1%
Value $517K Shares 3,299 Est. Cost $199.16 Unrealized
TSLA TESLA INC 0.1%
Value $707K Shares 1,682 Est. Cost $192.43 Unrealized
MRK MERCK & CO INC 0.3%
Value $1.295M Shares 10,076 Est. Cost $83.61 Unrealized
C CITIGROUP INC 0.1%
Value $369K Shares 2,639 Est. Cost $41.35 Unrealized
ABT ABBOTT LABORATORIES 0.1%
Value $482K Shares 5,314 Est. Cost $102.59 Unrealized
MTB M & T BK CORP 0.1%
Value $487K Shares 2,045 Est. Cost $135.08 Unrealized
LMT LOCKHEED MARTIN CORP 0.1%
Value $319K Shares 627 Est. Cost $387.99 Unrealized
VOO VANGUARD INDEX FDS 0.1%
Value $425K Shares 619 Est. Cost $539.62 Unrealized
PM PHILIP MORRIS INTL INC 0.1%
Value $673K Shares 3,722 Est. Cost $152.59 Unrealized
ISRG INTUITIVE SURGICAL INC 0.1%
Value $290K Shares 729 Est. Cost $482.48 Unrealized
RTX RTX CORPORATION 0.4%
Value $2.137M Shares 11,262 Est. Cost $89.18 Unrealized
CG CARLYLE GROUP INC 0.1%
Value $248K Shares 5,899 Est. Cost $48.47 Unrealized
AMP AMERIPRISE FINL INC 0.3%
Value $1.231M Shares 2,684 Est. Cost $205.68 Unrealized
MA MASTERCARD INCORPORATED 0.2%
Value $1.094M Shares 2,131 Est. Cost $357.66 Unrealized
WFC WELLS FARGO & CO 0.2%
Value $765K Shares 9,259 Est. Cost $44.76 Unrealized
NVDA NVIDIA CORPORATION 0.0%
Value $9,790 Shares 2,200 Est. Cost $105.23 Unrealized
NOW SERVICENOW INC 0.0%
Value $209K Shares 2,104 Est. Cost $169.10 Unrealized
AMGN AMGEN INC 0.1%
Value $303K Shares 837 Est. Cost $272.69 Unrealized
MDLZ MONDELEZ INTL INC 0.0%
Value $207K Shares 3,580 Est. Cost $58.16 Unrealized