Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q4 2023 (← Previous) (Next →)
Filing Date: Feb 13, 2024
Total Value: $323M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 202,877 | $34.08M | 10.5% | $167.96 | $115.62 | +45.3% | 500 VAL IDX FD | 921932703 |
| AGG | iShares Core US Agg Bond ETF | 246,667 | $24.48M | 7.6% | $99.25 | $111.21 | -10.8% | CORE US AGGBD ET | 464287226 |
| VOOG | Vanguard S&P 500 Growth | 89,507 | $24.24M | 7.5% | $270.79 * | $42.36 | +6.5% | 500 GRTH IDX F | 921932505 |
| FBND | Fidelity Total Bond ETF | 497,631 | $22.91M | 7.1% | $46.04 | $50.59 | -9.0% | TOTAL BD ETF | 316188309 |
| DWM | Wisdomtree LC Value | 425,102 | $22.32M | 6.9% | $52.51 | $50.52 | +3.9% | INTL EQUITY FD | 97717W703 |
| SCZ | iShares MSCI EAFE Small-Cap | 325,998 | $20.18M | 6.2% | $61.90 | $61.05 | +1.4% | EAFE SML CP ETF | 464288273 |
| VOE | Vanguard Mid Cap Value | 134,880 | $19.56M | 6.0% | $145.01 | $115.45 | +25.6% | MCAP VL IDXVIP | 922908512 |
| EFG | iShares MSCI EAFE Growth | 195,768 | $18.96M | 5.9% | $96.85 | $84.76 | +14.3% | EAFE GRWTH ETF | 464288885 |
| VBR | Vanguard SC Value | 85,811 | $15.44M | 4.8% | $179.97 | $141.32 | +27.4% | SM CP VAL ETF | 922908611 |
| DLS | Wisdomtree SC Value | 239,544 | $15.29M | 4.7% | $63.85 | $67.31 | -5.1% | INTL SMCAP DIV | 97717W760 |
| IEMG | iShares Core MSCI Emerging Markets | 273,770 | $13.85M | 4.3% | $50.58 | $51.26 | -1.3% | CORE MSCI EMKT | 46434G103 |
| MDYG | SPDR S&P 400 Mid Cap | 157,387 | $11.91M | 3.7% | $75.67 | $58.64 | +29.0% | S&P 400 MDCP GRW | 78464A821 |
| SLYG | SPDR S&P 600 Small Cap | 128,814 | $10.77M | 3.3% | $83.63 | $67.17 | +24.5% | S&P 600 SMCP GRW | 78464A201 |
| QQEW | Nasdaq 100 Equal Weight | 38,032 | $4.467M | 1.4% | $117.45 | $64.49 | +82.1% | SHS | 337344105 |
| FNDX | Schwab Fundamental US | 69,890 | $4.329M | 1.3% | $61.94 * | $12.76 | +61.8% | SCHWAB FDT US LG | 808524771 |
| PEP | Pepsico Incorporated | 21,445 | $3.642M | 1.1% | $169.84 * | $90.55 | +74.8% | COM | 713448108 |
| RPG | Invesco S&P 500 Pure Growth | 99,103 | $3.197M | 1.0% | $32.26 | $24.64 | +31.0% | S&P500 PUR GWT | 46137V266 |
| VTI | Vanguard Total Stock | 13,180 | $3.127M | 1.0% | $237.22 | $141.33 | +67.8% | TOTAL STK MKT | 922908769 |
| BND | Vanguard Total Bond | 38,853 | $2.858M | 0.9% | $73.55 | $71.89 | +2.3% | TOTAL BND MRKT | 921937835 |
| FNDC | Schwab Fundamental Intl | 73,133 | $2.549M | 0.8% | $34.86 | $32.69 | +6.6% | SCHWB FDT INT SC | 808524748 |
| SCHC | Schwab Internatnal Small | 67,290 | $2.348M | 0.7% | $34.89 | $32.01 | +9.0% | INTL SCEQT ETF | 808524888 |
| WEC | Wisconsin Egy Cp Hldg Co | 25,586 | $2.154M | 0.7% | $84.17 * | $78.45 | -0.2% | COM | 92939U106 |
| AAPL | Apple Inc | 10,932 | $2.105M | 0.7% | $192.54 | $121.92 | +56.4% | COM | 037833100 |
| IWP | iShares Russell Mid-Cap Growth | 17,516 | $1.83M | 0.6% | $104.46 | $87.06 | +20.0% | RUS MD CP GR ETF | 464287481 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 36,555 | $1.732M | 0.5% | $47.39 | $41.33 | +14.7% | FTSE RAFI DEV | 46138E743 |
| HBAN | Huntington Bancshs | 134,016 | $1.705M | 0.5% | $12.72 * | $10.28 | +13.9% | COM | 446150104 |
| IWN | iShares Russell 2000 Value | 10,430 | $1.62M | 0.5% | $155.33 | $123.79 | +25.5% | RUS 2000 VAL ETF | 464287630 |
| IWO | iShares Russell 2000 Growth | 5,787 | $1.46M | 0.5% | $252.22 | $205.39 | +22.8% | RUS 2000 GRW ETF | 464287648 |
| IJH | S&P Midcap I Fund | 4,909 | $1.361M | 0.4% | $277.15 * | $48.35 | +14.7% | CORE S&P MCP ETF | 464287507 |
| COFS | Choiceone Finl Svcs | 44,436 | $1.302M | 0.4% | $29.30 * | $22.88 | +18.8% | COM | 170386106 |
| IJJ | S&P Midcap I Value | 11,366 | $1.296M | 0.4% | $114.04 | $81.55 | +39.8% | S&P MC 400VL ETF | 464287705 |
| PRF | Fundamental 1000 | 36,290 | $1.277M | 0.4% | $35.20 | $31.00 | +13.6% | FTSE RAFI 1000 | 46137V613 |
| JPM | J P Morgan Chase & Co | 6,210 | $1.056M | 0.3% | $170.11 * | $106.07 | +53.4% | COM | 46625H100 |
| PRFZ | Small & MidCap Fund | 27,407 | $1.027M | 0.3% | $37.49 | $32.89 | +14.0% | FTSE RAFI 1500 | 46137V597 |
| YUM | Yum Brands Inc | 7,469 | $976K | 0.3% | $130.66 * | $69.96 | +79.6% | COM | 988498101 |
| DFAC | Dimensional U S Core | 30,581 | $894K | 0.3% | $29.23 | $26.49 | +10.3% | US CORE EQUITY 2 | 25434V708 |
| VWO | Vanguard Emerging Market | 19,864 | $816K | 0.3% | $41.10 | $41.23 | -0.3% | FTSE EMR MKT ETF | 922042858 |
| SPY | S P D R TRUST Unit SR | 1,692 | $804K | 0.2% | $475.20 | $411.83 | +15.4% | TR UNIT | 78462F103 |
| MBWM | Mercantile Bank Corp | 19,768 | $798K | 0.2% | $40.38 * | $17.10 | +120.8% | COM | 587376104 |
| MAR | Marriott Intl Inc Cl A | 3,398 | $766K | 0.2% | $225.51 | $115.51 | +91.4% | CL A | 571903202 |
| IVV | iShares S&P 500 | 1,524 | $728K | 0.2% | $477.63 | $359.28 | +32.9% | CORE S&P500 ETF | 464287200 |
| PH | Parker-Hannifin Corp | 1,523 | $702K | 0.2% | $460.70 * | $157.10 | +187.3% | COM | 701094104 |
| — | Raytheon Technologies Co | 8,307 | $699K | 0.2% | $84.14 | $81.83 | — | COM | 755111507 |
| WFC | Wells Fargo & Co New | 13,709 | $675K | 0.2% | $49.22 * | $39.08 | +20.1% | COM | 949746101 |
| UPS | United Parcel Service B | 4,248 | $668K | 0.2% | $157.23 * | $150.63 | -6.8% | CL B NEW | 911312106 |
| PG | Procter & Gamble Co | 4,432 | $649K | 0.2% | $146.54 * | $70.41 | +97.8% | COM | 742718109 |
| CSL | Carlisle Co | 2,067 | $646K | 0.2% | $312.43 * | $124.05 | +146.0% | COM | 142339100 |
| MSFT | Microsoft Corp | 1,709 | $643K | 0.2% | $376.03 | $207.83 | +78.3% | COM | 594918104 |
| SHW | Sherwin Williams Co | 1,977 | $617K | 0.2% | $311.90 | $222.26 | +37.9% | COM | 824348106 |
| NVDA | Nvidia Corp | 1,185 | $587K | 0.2% | $495.12 * | $28.56 | +73.3% | COM | 67066G104 |
| DFAX | Dimensional Wld Ex US Cr | 23,317 | $569K | 0.2% | $24.42 | $24.15 | +1.1% | WORLD EX US CORE | 25434V880 |
| IDLV | Invesco Intl Developed Low Vol | 20,107 | $566K | 0.2% | $28.17 | $31.35 | -10.2% | S&P INTL LOW | 46138E230 |
| JNJ | Johnson & Johnson | 3,454 | $541K | 0.2% | $156.74 * | $117.34 | +25.6% | COM | 478160104 |
| FVD | First Trust Value Line Dividend | 13,081 | $531K | 0.2% | $40.56 | $30.62 | +32.4% | SHS | 33734H106 |
| HON | Honeywell International | 2,508 | $526K | 0.2% | $209.71 * | $138.65 | +36.6% | COM | 438516106 |
| CMA | Comerica Incorporated | 9,325 | $520K | 0.2% | $55.81 * | $53.72 | -5.5% | COM | 200340107 |
| CARR | Carrier Global Corp | 8,285 | $476K | 0.1% | $57.45 * | $26.37 | +113.1% | COM | 14448C104 |
| LNT | Alliant Energy Corp | 9,252 | $475K | 0.1% | $51.30 * | $44.11 | +8.6% | COM | 018802108 |
| ADP | Auto Data Processing | 1,735 | $404K | 0.1% | $232.97 * | $103.38 | +115.7% | COM | 053015103 |
| VEA | Vanguard Ftse Developed | 7,749 | $371K | 0.1% | $47.90 | $45.93 | +4.3% | VAN FTSE DEV MKT | 921943858 |
| OTIS | Otis Worldwide Corp | 4,142 | $371K | 0.1% | $89.47 * | $47.48 | +82.2% | COM | 68902V107 |
| PNR | Pentair Plc | 4,976 | $362K | 0.1% | $72.71 * | $40.59 | +75.3% | COM | G7S00T104 |
| STE | Steris Plc | 1,610 | $354K | 0.1% | $219.85 | $193.32 | +11.8% | COM | G8473T100 |
| IWV | iShares Russell 3000 | 1,179 | $323K | 0.1% | $273.64 | $186.19 | +47.0% | RUSSELL 3000 ETF | 464287689 |
| YUMC | Yum China Holdings I | 7,391 | $314K | 0.1% | $42.43 | $36.19 | +17.2% | COM | 98850P109 |
| GOOGL | Alphabet Inc. | 2,240 | $313K | 0.1% | $139.69 | $128.39 | +8.0% | CAP STK CL A | 02079K305 |
| VOO | Vanguard S&P 500 Etf | 709 | $310K | 0.1% | $436.80 | $409.40 | +6.7% | S&P 500 ETF SHS | 922908363 |
| VXF | Vanguard Extended Market | 1,848 | $304K | 0.1% | $164.42 | $141.92 | +15.9% | EXTEND MKT ETF | 922908652 |
| NVT | Nvent Electric Plc | 5,010 | $296K | 0.1% | $59.09 * | $40.69 | +41.8% | SHS | G6700G107 |
| ABBV | Abbvie Inc | 1,807 | $280K | 0.1% | $155.00 * | $137.30 | +5.2% | COM | 00287Y109 |
| KEY | Keycorp Inc New | 19,391 | $279K | 0.1% | $14.40 * | $12.27 | +6.3% | COM | 493267108 |
| BRK/B | Berkshire Hathaway Cl B | 728 | $260K | 0.1% | $356.66 | $296.98 | +20.1% | CL B NEW | 084670702 |
| VB | Vanguard Small Cap | 1,199 | $256K | 0.1% | $213.31 | $192.68 | +10.7% | SMALL CP ETF | 922908751 |
| IWF | iShares Russell 1000 Growth | 840 | $255K | 0.1% | $303.20 * | $57.61 | +31.6% | RUS 1000 GRW ETF | 464287614 |
| MGA | Magna Intl Inc Cl A Vtgf | 4,140 | $245K | 0.1% | $59.08 * | $50.03 | +9.2% | COM | 559222401 |
| SCHF | Schwab International | 6,473 | $239K | 0.1% | $36.96 * | $15.61 | +18.4% | INTL EQTY ETF | 808524805 |
| SNA | Snap On Inc | 771 | $223K | 0.1% | $288.84 * | $254.93 | +7.4% | COM | 833034101 |
| COKE | Coca Cola Company | 3,731 | $220K | 0.1% | $58.92 * | $70.13 | +28.2% | COM | 191098102 |
| ABT | Abbott Laboratories | 1,962 | $216K | 0.1% | $110.07 * | $96.07 | +10.2% | COM | 002824100 |
| AEP | Amer Electric Pwr Co Inc | 2,613 | $212K | 0.1% | $81.22 * | $71.72 | +5.1% | COM | 025537101 |
| UNH | Unitedhealth Group Inc | 402 | $211K | 0.1% | $525.96 * | $469.94 | +7.7% | COM | 91324P102 |
| GNTX | Gentex Corp | 6,438 | $210K | 0.1% | $32.66 | $32.06 | +1.9% | COM | 371901109 |
| T | A T & T Corp | 11,170 | $187K | 0.1% | $16.78 * | $15.10 | +0.1% | COM | 00206R102 |