Location: Louisville, KY
CIK: 0001388168 · Show all filings
Period: Q3 2019 (← Previous) (Next →)
Filing Date: Oct 29, 2019
Total Value: $140M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| PZZA | PAPA JOHNS INTL INC COM | 92,045 | $4.819M | 3.4% | $60.70 | -33.8% | Stock | 698813102 |
| PG | PROCTER & GAMBLE CO COM | 32,645 | $4.06M | 2.9% | $60.03 | +68.2% | Stock | 742718109 |
| AAPL | APPLE INC COM | 17,404 | $3.898M | 2.8% | $21.85 | +129.9% | Stock | 037833100 |
| JNJ | JOHNSON & JOHNSON COM | 29,459 | $3.811M | 2.7% | $67.92 | +62.0% | Stock | 478160104 |
| HUM | HUMANA INC COM | 13,165 | $3.366M | 2.4% | $218.45 | +21.3% | Stock | 444859102 |
| VTI | VANGUARD TOTAL STOCK MARKET INDEX FUND | 21,027 | $3.175M | 2.3% | $130.28 | — | ETF | 922908769 |
| PEP | PEPSICO INC COM | 21,867 | $2.998M | 2.1% | $65.49 | +67.0% | Stock | 713448108 |
| XOM | EXXON MOBIL CORP COM | 42,244 | $2.983M | 2.1% | $53.77 | -0.0% | Stock | 30231G102 |
| VTV | VANGUARD VALUE INDEX FUND | 26,366 | $2.943M | 2.1% | $82.25 | — | ETF | 922908744 |
| IVW | ISHARES S&P 500 GROWTH ETF | 16,012 | $2.883M | 2.1% | $112.03 | — | ETF | 464287309 |
| MSFT | MICROSOFT CORP COM | 19,986 | $2.779M | 2.0% | $42.38 | +206.6% | Stock | 594918104 |
| CVX | CHEVRON CORP NEW COM | 23,219 | $2.754M | 2.0% | $65.72 | +39.3% | Stock | 166764100 |
| JPM | JPMORGAN CHASE & CO COM | 19,940 | $2.345M | 1.7% | $56.84 | +67.3% | Stock | 46625H100 |
| BF/B | BROWN FORMAN CORP CL B | 34,843 | $2.187M | 1.6% | $42.25 | +23.8% | Stock | 115637209 |
| DIS | DISNEY WALT CO COM DISNEY | 16,626 | $2.167M | 1.5% | $77.24 | +73.8% | Stock | 254687106 |
| IWD | ISHARES RUSSELL 1000 VALUE ETF | 16,616 | $2.131M | 1.5% | $100.17 | — | ETF | 464287598 |
| IWF | ISHARES RUSSELL 1000 GROWTH ETF | 13,346 | $2.13M | 1.5% | $89.60 | — | ETF | 464287614 |
| VOE | VANGUARD MID-CAP VALUE INDEX FUND | 17,489 | $1.976M | 1.4% | $85.96 | — | ETF | 922908512 |
| INTC | INTEL CORP COM | 36,750 | $1.894M | 1.4% | $20.93 | +105.5% | Stock | 458140100 |
| ABBV | ABBVIE INC COM | 24,898 | $1.885M | 1.3% | $46.06 | +14.2% | Stock | 00287Y109 |
| NOBL | PROSHARES S&P 500 DIVIDEND ARISTOCRATS ETF | 26,146 | $1.872M | 1.3% | $54.29 | — | ETF | 74348A467 |
| RWR | SPDR DOW JONES REIT ETF | 17,087 | $1.787M | 1.3% | $89.16 | — | ETF | 78464A607 |
| IWN | ISHARES RUSSELL 2000 VALUE ETF | 14,931 | $1.783M | 1.3% | $105.51 | — | ETF | 464287630 |
| IWP | ISHARES RUSSELL MID-CAP GROWTH ETF | 11,939 | $1.688M | 1.2% | $87.59 | — | ETF | 464287481 |
| HD | HOME DEPOT INC COM | 7,188 | $1.668M | 1.2% | $99.51 | +88.0% | Stock | 437076102 |
| PFE | PFIZER INC COM | 46,327 | $1.665M | 1.2% | $19.48 | +38.7% | Stock | 717081103 |
| IJK | ISHARES S&P MID-CAP 400 GROWTH ETF | 7,340 | $1.643M | 1.2% | $156.40 | — | ETF | 464287606 |
| ABT | ABBOTT LABS COM | 18,779 | $1.571M | 1.1% | $33.12 | +129.7% | Stock | 002824100 |
| T | AT&T INC COM | 40,264 | $1.524M | 1.1% | $13.74 | +23.7% | Stock | 00206R102 |
| TJX | TJX COS INC NEW COM | 27,037 | $1.507M | 1.1% | $34.07 | +47.0% | Stock | 872540109 |
| IVV | ISHARES CORE S&P 500 ETF | 5,015 | $1.497M | 1.1% | $254.06 | — | ETF | 464287200 |
| MCD | MCDONALDS CORP COM | 6,752 | $1.45M | 1.0% | $87.45 | +111.3% | Stock | 580135101 |
| ADP | AUTOMATIC DATA PROCESSING INC COM | 8,766 | $1.415M | 1.0% | $50.78 | +183.5% | Stock | 053015103 |
| AMZN | AMAZON COM INC COM | 805 | $1.397M | 1.0% | $34.67 | +167.5% | Stock | 023135106 |
| IWS | ISHARES RUSSELL MID-CAP VALUE ETF | 15,282 | $1.371M | 1.0% | $69.68 | — | ETF | 464287473 |
| BP | BP PLC SPONSORED ADR | 35,193 | $1.337M | 1.0% | $38.64 | — | ADR | 055622104 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL CL B NEW | 6,349 | $1.321M | 0.9% | $135.03 | +52.6% | Stock | 084670702 |
| KO | COCA COLA CO COM | 23,952 | $1.304M | 0.9% | $30.43 | +44.5% | Stock | 191216100 |
| IWO | ISHARES RUSSELL 2000 GROWTH ETF | 6,747 | $1.3M | 0.9% | $138.11 | — | ETF | 464287648 |
| BF/A | BROWN FORMAN CORP CL A | 20,351 | $1.216M | 0.9% | $26.87 | +89.4% | Stock | 115637100 |
| EFA | ISHARES MSCI EAFE ETF | 18,602 | $1.213M | 0.9% | $66.90 | — | ETF | 464287465 |
| — | WALGREENS BOOTS ALLIANCE INC COM | 21,791 | $1.205M | 0.9% | $76.01 | — | Stock | 931427108 |
| IBM | INTERNATIONAL BUSINESS MACHS COM | 7,795 | $1.134M | 0.8% | $111.43 | -8.0% | Stock | 459200101 |
| MMM | 3M CO COM | 6,353 | $1.044M | 0.7% | $102.40 | +8.0% | Stock | 88579Y101 |
| MRK | MERCK & CO INC COM | 12,237 | $1.03M | 0.7% | $42.86 | +52.8% | Stock | 58933Y105 |
| SLYV | SPDR S&P 600 SMALL CAP VALUE ETF | 16,613 | $1.018M | 0.7% | $86.35 | — | ETF | 78464A300 |
| TIP | ISHARES TIPS BOND ETF | 8,146 | $947K | 0.7% | $112.09 | — | ETF | 464287176 |
| COST | COSTCO WHSL CORP NEW COM | 3,282 | $946K | 0.7% | $121.84 | +110.4% | Stock | 22160K105 |
| REGL | PROSHARES S&P MIDCAP 400 DIVIDEND ARISTOCRATS ETF | 16,145 | $938K | 0.7% | $52.09 | — | ETF | 74347B680 |
| CMCSA | COMCAST CORP NEW CL A | 20,247 | $913K | 0.7% | $27.40 | +36.9% | Stock | 20030N101 |
| CAT | CATERPILLAR INC DEL COM | 6,983 | $882K | 0.6% | $82.07 | +35.4% | Stock | 149123101 |
| VZ | VERIZON COMMUNICATIONS INC COM | 14,359 | $867K | 0.6% | $29.91 | +35.2% | Stock | 92343V104 |
| IWR | ISHARES RUSSELL MID-CAP ETF | 15,375 | $860K | 0.6% | $82.56 | — | ETF | 464287499 |
| FHLC | FIDELITY MSCI HEALTH CARE INDEX ETF | 19,248 | $835K | 0.6% | $35.04 | — | ETF | 316092600 |
| NVDA | NVIDIA CORP COM | 4,675 | $814K | 0.6% | $4.67 | -10.5% | Stock | 67066G104 |
| CSCO | CISCO SYS INC COM | 16,157 | $798K | 0.6% | $25.61 | +67.1% | Stock | 17275R102 |
| DUK | DUKE ENERGY CORP NEW COM NEW | 8,228 | $789K | 0.6% | $49.67 | +42.0% | Stock | 26441C204 |
| PNC | PNC FINL SVCS GROUP INC COM | 5,441 | $763K | 0.5% | $50.60 | +112.8% | Stock | 693475105 |
| WMT | WALMART INC COM | 6,342 | $753K | 0.5% | $23.87 | +44.4% | Stock | 931142103 |
| NEE | NEXTERA ENERGY INC COM | 3,174 | $740K | 0.5% | $23.75 | +94.7% | Stock | 65339F101 |
| FSTA | FIDELITY MSCI CONSUMER STAPLES INDEX ETF | 20,064 | $735K | 0.5% | $31.70 | — | ETF | 316092303 |
| BA | BOEING CO COM | 1,933 | $735K | 0.5% | $171.80 | +105.1% | Stock | 097023105 |
| META | FACEBOOK INC CL A | 4,090 | $728K | 0.5% | $110.80 | +70.4% | Stock | 30303M102 |
| ITW | ILLINOIS TOOL WKS INC COM | 4,463 | $698K | 0.5% | $73.87 | +76.2% | Stock | 452308109 |
| EEM | ISHARES MSCI EMERGING MARKETS ETF | 16,892 | $690K | 0.5% | $42.11 | — | ETF | 464287234 |
| TGT | TARGET CORP COM | 6,426 | $687K | 0.5% | $51.77 | +55.3% | Stock | 87612E106 |
| STZ | CONSTELLATION BRANDS INC CL A | 3,300 | $684K | 0.5% | $119.27 | +51.6% | Stock | 21036P108 |
| SLYG | SPDR S&P 600 SMALL CAP GROWTH ETF | 11,439 | $682K | 0.5% | $92.38 | — | ETF | 78464A201 |
| GOOG | ALPHABET INC CAP STK CL C | 553 | $674K | 0.5% | $40.88 | +43.7% | Stock | 02079K107 |
| IEF | ISHARES 7-10 YEAR TREASURY BOND ETF | 8,427 | $648K | 0.5% | $106.06 | — | ETF | 464287440 |
| ORCL | ORACLE CORP COM | 11,285 | $621K | 0.4% | $39.23 | +28.4% | Stock | 68389X105 |
| USB | US BANCORP DEL COM NEW | 10,681 | $591K | 0.4% | $27.86 | +47.7% | Stock | 902973304 |
| SBUX | STARBUCKS CORP COM | 6,571 | $581K | 0.4% | $35.93 | +124.4% | Stock | 855244109 |
| — | RAYTHEON CO COM NEW | 2,954 | $580K | 0.4% | $164.50 | — | Stock | 755111507 |
| SYBT | STOCK YDS BANCORP INC COM | 15,767 | $578K | 0.4% | $34.95 | +4.3% | Stock | 861025104 |
| SO | SOUTHERN CO COM | 9,271 | $573K | 0.4% | $30.53 | +48.3% | Stock | 842587107 |
| UNP | UNION PACIFIC CORP COM | 3,523 | $571K | 0.4% | $73.15 | +99.3% | Stock | 907818108 |
| WFC | WELLS FARGO CO NEW COM | 10,936 | $552K | 0.4% | $38.76 | +2.7% | Stock | 949746101 |
| WAT | WATERS CORP COM | 2,319 | $518K | 0.4% | $98.01 | +120.2% | Stock | 941848103 |
| FRME | FIRST MERCHANTS CORP COM | 13,357 | $503K | 0.4% | $33.01 | -9.2% | Stock | 320817109 |
| BMY | BRISTOL MYERS SQUIBB CO COM | 9,868 | $500K | 0.4% | $34.39 | +6.9% | Stock | 110122108 |
| GOOGL | ALPHABET INC CAP STK CL A | 392 | $479K | 0.3% | $42.37 | +38.7% | Stock | 02079K305 |
| MA | MASTERCARD INC CL A | 1,760 | $478K | 0.3% | $134.29 | +98.1% | Stock | 57636Q104 |
| CRM | SALESFORCE COM INC COM | 3,194 | $474K | 0.3% | $89.69 | +67.4% | Stock | 79466L302 |
| VCSH | VANGUARD SHORT-TERM CORPORATE BOND INDEX FUND | 5,805 | $471K | 0.3% | $79.16 | — | ETF | 92206C409 |
| — | VIACOM INC NEW CL B | 19,437 | $467K | 0.3% | $29.98 | — | Stock | 92553P201 |
| — | GENERAL ELECTRIC CO COM | 52,198 | $467K | 0.3% | $22.39 | — | Stock | 369604103 |
| — | ROYAL DUTCH SHELL PLC SPONS ADR A | 7,903 | $465K | 0.3% | $42.43 | — | ADR | 780259206 |
| MTUM | ISHARES EDGE MSCI USA MOMENTUM FACTOR ETF | 3,813 | $455K | 0.3% | $113.84 | — | ETF | 46432F396 |
| IVE | ISHARES S&P 500 VALUE ETF | 3,751 | $447K | 0.3% | $115.15 | — | ETF | 464287408 |
| VEU | VANGUARD FTSE ALL-WORLD EX US INDEX FUND | 8,854 | $442K | 0.3% | $50.81 | — | ETF | 922042775 |
| V | VISA INC COM CL A | 2,567 | $442K | 0.3% | $137.38 | +24.0% | Stock | 92826C839 |
| DOV | DOVER CORP COM | 4,430 | $441K | 0.3% | $45.15 | +94.1% | Stock | 260003108 |
| EW | EDWARDS LIFESCIENCES CORP COM | 2,000 | $440K | 0.3% | $38.14 | +84.2% | Stock | 28176E108 |
| PM | PHILIP MORRIS INTL INC COM | 5,721 | $434K | 0.3% | $53.93 | +5.2% | Stock | 718172109 |
| OMC | OMNICOM GROUP INC COM | 5,420 | $424K | 0.3% | $48.68 | +29.1% | Stock | 681919106 |
| QCOM | QUALCOMM INC COM | 5,455 | $416K | 0.3% | $47.06 | +38.1% | Stock | 747525103 |
| — | CELGENE CORP COM | 4,155 | $413K | 0.3% | $96.18 | — | Stock | 151020104 |
| — | UNITED TECHNOLOGIES CORP COM | 2,941 | $402K | 0.3% | $120.53 | — | Stock | 913017109 |
| JCI | JOHNSON CTLS INTL PLC SHS | 8,930 | $392K | 0.3% | $33.21 | +11.4% | Stock | G51502105 |
| BAC | BANK AMER CORP COM | 13,268 | $387K | 0.3% | $14.54 | +68.9% | Stock | 060505104 |
| — | HCP INC COM | 10,469 | $373K | 0.3% | $26.67 | — | REIT | 40414L109 |
| FTEC | FIDELITY MSCI INFORMATION TECHNOLOGY INDEX ETF | 5,843 | $373K | 0.3% | $21.02 | — | ETF | 316092808 |
| — | UNILEVER N V N Y SHS NEW | 6,200 | $372K | 0.3% | $41.25 | — | ADR | 904784709 |
| SPY | SPDR S&P 500 ETF | 1,203 | $357K | 0.3% | $241.39 | — | ETF | 78462F103 |
| IJJ | ISHARES S&P MID-CAP 400 VALUE ETF | 2,220 | $355K | 0.3% | $160.05 | — | ETF | 464287705 |
| CINF | CINCINNATI FINL CORP COM | 2,981 | $348K | 0.2% | $32.94 | +182.8% | Stock | 172062101 |
| CVS | CVS HEALTH CORP COM | 5,387 | $340K | 0.2% | $48.99 | -1.3% | Stock | 126650100 |
| APD | AIR PRODS & CHEMS INC COM | 1,521 | $338K | 0.2% | $61.55 | +212.8% | Stock | 009158106 |
| AXP | AMERICAN EXPRESS CO COM | 2,852 | $337K | 0.2% | $71.44 | +57.6% | Stock | 025816109 |
| AMAT | APPLIED MATLS INC COM | 6,399 | $319K | 0.2% | $33.87 | +33.9% | Stock | 038222105 |
| DG | DOLLAR GEN CORP NEW COM | 2,010 | $316K | 0.2% | $115.73 | +14.7% | Stock | 256677105 |
| HASI | HANNON ARMSTRONG SUST INFR CAP COM | 10,821 | $315K | 0.2% | $16.93 | +20.8% | REIT | 41068X100 |
| SHW | SHERWIN WILLIAMS CO COM | 550 | $312K | 0.2% | $135.68 | +18.5% | Stock | 824348106 |
| IYW | ISHARES U.S. TECHNOLOGY ETF | 1,515 | $309K | 0.2% | $161.75 | — | ETF | 464287721 |
| PPG | PPG INDS INC COM | 2,500 | $296K | 0.2% | $78.73 | +29.3% | Stock | 693506107 |
| IYF | ISHARES U.S. FINANCIALS ETF | 2,254 | $290K | 0.2% | $106.48 | — | ETF | 464287788 |
| IJS | ISHARES S&P SMALL-CAP 600 VALUE ETF | 1,916 | $288K | 0.2% | $147.63 | — | ETF | 464287879 |
| IDXX | IDEXX LABS INC COM | 1,060 | $288K | 0.2% | $137.84 | +101.9% | Stock | 45168D104 |
| LLY | LILLY ELI & CO COM | 2,570 | $287K | 0.2% | $73.70 | +39.4% | Stock | 532457108 |
| QQQ | INVESCO QQQ TRUST | 1,470 | $278K | 0.2% | $154.95 | — | ETF | 46090E103 |
| HON | HONEYWELL INTL INC COM | 1,630 | $276K | 0.2% | $115.27 | +20.9% | Stock | 438516106 |
| IWM | ISHARES RUSSELL 2000 ETF | 1,778 | $269K | 0.2% | $151.68 | — | ETF | 464287655 |
| MO | ALTRIA GROUP INC COM | 6,495 | $266K | 0.2% | $32.69 | -15.6% | Stock | 02209S103 |
| VCLT | VANGUARD LONG-TERM CORPORATE BOND ETF | 2,597 | $263K | 0.2% | $94.20 | — | ETF | 92206C813 |
| — | BLACKROCK INC COM | 586 | $261K | 0.2% | $473.82 | — | Stock | 09247X101 |
| GLD | SPDR GOLD SHARES | 1,755 | $244K | 0.2% | $107.91 | — | ETF | 78463V107 |
| EMR | EMERSON ELEC CO COM | 4,246 | $234K | 0.2% | $51.20 | +6.2% | Stock | 291011104 |
| PSA | PUBLIC STORAGE COM | 950 | $233K | 0.2% | $157.22 | +22.0% | REIT | 74460D109 |
| MOO | VANECK VECTORS AGRIBUSINESS ETF | 3,536 | $233K | 0.2% | $65.02 | — | ETF | 92189F700 |
| — | ALLERGAN PLC SHS | 1,372 | $231K | 0.2% | $167.61 | — | Stock | G0177J108 |
| VEA | VANGUARD FTSE DEVELOPED MARKETS ETF | 5,610 | $230K | 0.2% | $44.08 | — | ETF | 921943858 |
| MDY | SPDR S&P MIDCAP 400 ETF | 649 | $229K | 0.2% | $345.15 | — | ETF | 78467Y107 |
| CMI | CUMMINS INC COM | 1,400 | $228K | 0.2% | $126.50 | +7.6% | Stock | 231021106 |
| NFLX | NETFLIX INC COM | 853 | $228K | 0.2% | $31.29 | 0.0% | Stock | 64110L106 |
| COP | CONOCOPHILLIPS COM | 3,894 | $222K | 0.2% | $42.65 | +6.2% | Stock | 20825C104 |
| GNTX | GENTEX CORP COM | 8,007 | $220K | 0.2% | $26.43 | 0.0% | Stock | 371901109 |
| UPS | UNITED PARCEL SERVICE INC CL B | 1,827 | $219K | 0.2% | $88.95 | 0.0% | Stock | 911312106 |
| CHDN | CHURCHILL DOWNS INC COM | 1,775 | $219K | 0.2% | $48.99 | +20.2% | Stock | 171484108 |
| PGX | INVESCO PREFERRED ETF | 14,374 | $216K | 0.2% | $13.48 | — | ETF | 46138E511 |
| PCY | INVESCO EMERGING MARKETS SOVEREIGN DEBT ETF | 7,369 | $215K | 0.2% | $27.95 | — | ETF | 46138E784 |
| IYJ | ISHARES U.S. INDUSTRIALS ETF | 1,335 | $212K | 0.2% | $152.06 | — | ETF | 464287754 |
| GILD | GILEAD SCIENCES INC COM | 3,272 | $207K | 0.1% | $66.89 | -23.8% | Stock | 375558103 |
| IJT | ISHARES S&P SMALL-CAP 600 GROWTH ETF | 1,122 | $200K | 0.1% | $182.74 | — | ETF | 464287887 |
| ING | ING GROEP N V SPONSORED ADR | 15,000 | $157K | 0.1% | $15.42 | — | ADR | 456837103 |
| HSY | HERSHEY CO COM | 602 | $93,000 | 0.1% | $108.95 | +19.5% | Stock | 427866108 |