Location: Louisville, KY
CIK: 0001388168 · Show all filings
Period: Q3 2019 (← Previous) (Next →)
Filing Date: Oct 29, 2019
Total Value: $140M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Share Price | Est. Cost/Share | Unrealized @ Report Date | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|---|
| PZZA | PAPA JOHNS INTL INC COM | 92,045 | $4.819M | 3.4% | $52.35 * | $60.70 | -26.3% | Stock | 698813102 |
| PG | PROCTER & GAMBLE CO COM | 32,645 | $4.06M | 2.9% | $124.37 * | $60.03 | +77.3% | Stock | 742718109 |
| AAPL | APPLE INC COM | 17,404 | $3.898M | 2.8% | $223.97 * | $21.85 | +146.6% | Stock | 037833100 |
| JNJ | JOHNSON & JOHNSON COM | 29,459 | $3.811M | 2.7% | $129.37 * | $67.92 | +59.8% | Stock | 478160104 |
| HUM | HUMANA INC COM | 13,165 | $3.366M | 2.4% | $255.68 * | $218.45 | +10.9% | Stock | 444859102 |
| VTI | VANGUARD TOTAL STOCK MARKET INDEX FUND | 21,027 | $3.175M | 2.3% | $151.00 | $128.36 | +17.6% | ETF | 922908769 |
| PEP | PEPSICO INC COM | 21,867 | $2.998M | 2.1% | $137.10 * | $65.49 | +73.1% | Stock | 713448108 |
| XOM | EXXON MOBIL CORP COM | 42,244 | $2.983M | 2.1% | $70.61 * | $53.77 | -1.8% | Stock | 30231G102 |
| VTV | VANGUARD VALUE INDEX FUND | 26,366 | $2.943M | 2.1% | $111.62 | $82.39 | +35.5% | ETF | 922908744 |
| IVW | ISHARES S&P 500 GROWTH ETF | 16,012 | $2.883M | 2.1% | $180.05 * | $28.00 | +60.7% | ETF | 464287309 |
| MSFT | MICROSOFT CORP COM | 19,986 | $2.779M | 2.0% | $139.05 * | $42.38 | +210.4% | Stock | 594918104 |
| CVX | CHEVRON CORP NEW COM | 23,219 | $2.754M | 2.0% | $118.61 * | $65.72 | +36.7% | Stock | 166764100 |
| JPM | JPMORGAN CHASE & CO COM | 19,940 | $2.345M | 1.7% | $117.60 * | $56.84 | +74.1% | Stock | 46625H100 |
| BF/B | BROWN FORMAN CORP CL B | 34,843 | $2.187M | 1.6% | $62.77 * | $42.25 | +33.2% | Stock | 115637209 |
| DIS | DISNEY WALT CO COM DISNEY | 16,626 | $2.167M | 1.5% | $130.34 * | $77.24 | +63.9% | Stock | 254687106 |
| IWD | ISHARES RUSSELL 1000 VALUE ETF | 16,616 | $2.131M | 1.5% | $128.25 | $97.12 | +32.1% | ETF | 464287598 |
| IWF | ISHARES RUSSELL 1000 GROWTH ETF | 13,346 | $2.13M | 1.5% | $159.60 * | $22.20 | +79.7% | ETF | 464287614 |
| VOE | VANGUARD MID-CAP VALUE INDEX FUND | 17,489 | $1.976M | 1.4% | $112.99 | $86.76 | +30.2% | ETF | 922908512 |
| INTC | INTEL CORP COM | 36,750 | $1.894M | 1.4% | $51.54 * | $20.93 | +115.9% | Stock | 458140100 |
| ABBV | ABBVIE INC COM | 24,898 | $1.885M | 1.3% | $75.71 * | $46.06 | +26.3% | Stock | 00287Y109 |
| NOBL | PROSHARES S&P 500 DIVIDEND ARISTOCRATS ETF | 26,146 | $1.872M | 1.3% | $71.60 | $52.95 | +35.2% | ETF | 74348A467 |
| RWR | SPDR DOW JONES REIT ETF | 17,087 | $1.787M | 1.3% | $104.58 | $89.74 | +16.5% | ETF | 78464A607 |
| IWN | ISHARES RUSSELL 2000 VALUE ETF | 14,931 | $1.783M | 1.3% | $119.42 | $103.81 | +15.0% | ETF | 464287630 |
| IWP | ISHARES RUSSELL MID-CAP GROWTH ETF | 11,939 | $1.688M | 1.2% | $141.39 * | $43.27 | +63.3% | ETF | 464287481 |
| HD | HOME DEPOT INC COM | 7,188 | $1.668M | 1.2% | $232.05 * | $99.51 | +100.4% | Stock | 437076102 |
| PFE | PFIZER INC COM | 46,327 | $1.665M | 1.2% | $35.94 * | $19.48 | +30.5% | Stock | 717081103 |
| IJK | ISHARES S&P MID-CAP 400 GROWTH ETF | 7,340 | $1.643M | 1.2% | $223.84 * | $39.45 | +41.9% | ETF | 464287606 |
| ABT | ABBOTT LABS COM | 18,779 | $1.571M | 1.1% | $83.66 * | $33.12 | +126.3% | Stock | 002824100 |
| T | AT&T INC COM | 40,264 | $1.524M | 1.1% | $37.85 * | $13.74 | +33.7% | Stock | 00206R102 |
| TJX | TJX COS INC NEW COM | 27,037 | $1.507M | 1.1% | $55.74 * | $34.07 | +50.8% | Stock | 872540109 |
| IVV | ISHARES CORE S&P 500 ETF | 5,015 | $1.497M | 1.1% | $298.50 | $252.78 | +18.1% | ETF | 464287200 |
| MCD | MCDONALDS CORP COM | 6,752 | $1.45M | 1.0% | $214.75 * | $87.45 | +112.3% | Stock | 580135101 |
| ADP | AUTOMATIC DATA PROCESSING INC COM | 8,766 | $1.415M | 1.0% | $161.42 * | $50.78 | +178.2% | Stock | 053015103 |
| AMZN | AMAZON COM INC COM | 805 | $1.397M | 1.0% | $1735.40 * | $34.67 | +150.4% | Stock | 023135106 |
| IWS | ISHARES RUSSELL MID-CAP VALUE ETF | 15,282 | $1.371M | 1.0% | $89.71 | $67.44 | +33.0% | ETF | 464287473 |
| BP | BP PLC SPONSORED ADR | 35,193 | $1.337M | 1.0% | $37.99 | $38.05 | -0.2% | ADR | 055622104 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL CL B NEW | 6,349 | $1.321M | 0.9% | $208.06 | $135.03 | +54.1% | Stock | 084670702 |
| KO | COCA COLA CO COM | 23,952 | $1.304M | 0.9% | $54.44 * | $30.43 | +47.7% | Stock | 191216100 |
| IWO | ISHARES RUSSELL 2000 GROWTH ETF | 6,747 | $1.3M | 0.9% | $192.68 | $138.25 | +39.4% | ETF | 464287648 |
| BF/A | BROWN FORMAN CORP CL A | 20,351 | $1.216M | 0.9% | $59.75 * | $26.87 | +98.8% | Stock | 115637100 |
| EFA | ISHARES MSCI EAFE ETF | 18,602 | $1.213M | 0.9% | $65.21 | $65.94 | -1.1% | ETF | 464287465 |
| — | WALGREENS BOOTS ALLIANCE INC COM | 21,791 | $1.205M | 0.9% | $55.30 | $76.01 | — | Stock | 931427108 |
| IBM | INTERNATIONAL BUSINESS MACHS COM | 7,795 | $1.134M | 0.8% | $145.48 * | $111.43 | -4.7% | Stock | 459200101 |
| MMM | 3M CO COM | 6,353 | $1.044M | 0.7% | $164.33 * | $102.40 | +6.7% | Stock | 88579Y101 |
| MRK | MERCK & CO INC COM | 12,237 | $1.03M | 0.7% | $84.17 * | $42.86 | +53.9% | Stock | 58933Y105 |
| SLYV | SPDR S&P 600 SMALL CAP VALUE ETF | 16,613 | $1.018M | 0.7% | $61.28 | $59.26 | +3.4% | ETF | 78464A300 |
| TIP | ISHARES TIPS BOND ETF | 8,146 | $947K | 0.7% | $116.25 | $113.07 | +2.8% | ETF | 464287176 |
| COST | COSTCO WHSL CORP NEW COM | 3,282 | $946K | 0.7% | $288.24 * | $121.84 | +115.7% | Stock | 22160K105 |
| REGL | PROSHARES S&P MIDCAP 400 DIVIDEND ARISTOCRATS ETF | 16,145 | $938K | 0.7% | $58.10 | $51.71 | +12.3% | ETF | 74347B680 |
| CMCSA | COMCAST CORP NEW CL A | 20,247 | $913K | 0.7% | $45.09 * | $27.40 | +39.3% | Stock | 20030N101 |
| CAT | CATERPILLAR INC DEL COM | 6,983 | $882K | 0.6% | $126.31 * | $82.07 | +34.8% | Stock | 149123101 |
| VZ | VERIZON COMMUNICATIONS INC COM | 14,359 | $867K | 0.6% | $60.38 * | $29.91 | +41.8% | Stock | 92343V104 |
| IWR | ISHARES RUSSELL MID-CAP ETF | 15,375 | $860K | 0.6% | $55.93 | $49.83 | +12.3% | ETF | 464287499 |
| FHLC | FIDELITY MSCI HEALTH CARE INDEX ETF | 19,248 | $835K | 0.6% | $43.38 | $35.19 | +23.3% | ETF | 316092600 |
| NVDA | NVIDIA CORP COM | 4,675 | $814K | 0.6% | $174.12 * | $4.67 | -7.3% | Stock | 67066G104 |
| CSCO | CISCO SYS INC COM | 16,157 | $798K | 0.6% | $49.39 * | $25.61 | +58.9% | Stock | 17275R102 |
| DUK | DUKE ENERGY CORP NEW COM NEW | 8,228 | $789K | 0.6% | $95.89 * | $49.67 | +50.4% | Stock | 26441C204 |
| PNC | PNC FINL SVCS GROUP INC COM | 5,441 | $763K | 0.5% | $140.23 * | $50.60 | +120.2% | Stock | 693475105 |
| WMT | WALMART INC COM | 6,342 | $753K | 0.5% | $118.73 * | $23.87 | +51.6% | Stock | 931142103 |
| NEE | NEXTERA ENERGY INC COM | 3,174 | $740K | 0.5% | $233.14 * | $23.75 | +110.3% | Stock | 65339F101 |
| FSTA | FIDELITY MSCI CONSUMER STAPLES INDEX ETF | 20,064 | $735K | 0.5% | $36.63 | $31.27 | +17.1% | ETF | 316092303 |
| BA | BOEING CO COM | 1,933 | $735K | 0.5% | $380.24 | $171.80 | +118.9% | Stock | 097023105 |
| META | FACEBOOK INC CL A | 4,090 | $728K | 0.5% | $178.00 | $110.80 | +59.6% | Stock | 30303M102 |
| ITW | ILLINOIS TOOL WKS INC COM | 4,463 | $698K | 0.5% | $156.40 * | $73.87 | +82.9% | Stock | 452308109 |
| EEM | ISHARES MSCI EMERGING MARKETS ETF | 16,892 | $690K | 0.5% | $40.85 | $41.06 | -0.5% | ETF | 464287234 |
| TGT | TARGET CORP COM | 6,426 | $687K | 0.5% | $106.91 * | $51.77 | +75.2% | Stock | 87612E106 |
| STZ | CONSTELLATION BRANDS INC CL A | 3,300 | $684K | 0.5% | $207.27 * | $119.27 | +56.8% | Stock | 21036P108 |
| SLYG | SPDR S&P 600 SMALL CAP GROWTH ETF | 11,439 | $682K | 0.5% | $59.62 | $57.99 | +2.8% | ETF | 78464A201 |
| GOOG | ALPHABET INC CAP STK CL C | 553 | $674K | 0.5% | $1218.81 * | $40.88 | +48.0% | Stock | 02079K107 |
| IEF | ISHARES 7-10 YEAR TREASURY BOND ETF | 8,427 | $648K | 0.5% | $76.90 * | $105.27 | +6.8% | ETF | 464287440 |
| ORCL | ORACLE CORP COM | 11,285 | $621K | 0.4% | $55.03 * | $39.23 | +28.0% | Stock | 68389X105 |
| USB | US BANCORP DEL COM NEW | 10,681 | $591K | 0.4% | $55.33 * | $27.86 | +52.3% | Stock | 902973304 |
| SBUX | STARBUCKS CORP COM | 6,571 | $581K | 0.4% | $88.42 * | $35.93 | +114.3% | Stock | 855244109 |
| — | RAYTHEON CO COM NEW | 2,954 | $580K | 0.4% | $196.34 | $164.50 | — | Stock | 755111507 |
| SYBT | STOCK YDS BANCORP INC COM | 15,767 | $578K | 0.4% | $36.66 | $34.95 | +5.0% | Stock | 861025104 |
| SO | SOUTHERN CO COM | 9,271 | $573K | 0.4% | $61.81 * | $30.53 | +58.9% | Stock | 842587107 |
| UNP | UNION PACIFIC CORP COM | 3,523 | $571K | 0.4% | $162.08 * | $73.15 | +92.8% | Stock | 907818108 |
| WFC | WELLS FARGO CO NEW COM | 10,936 | $552K | 0.4% | $50.48 * | $38.76 | +10.4% | Stock | 949746101 |
| WAT | WATERS CORP COM | 2,319 | $518K | 0.4% | $223.37 | $98.01 | +127.8% | Stock | 941848103 |
| FRME | FIRST MERCHANTS CORP COM | 13,357 | $503K | 0.4% | $37.66 * | $33.01 | -8.1% | Stock | 320817109 |
| BMY | BRISTOL MYERS SQUIBB CO COM | 9,868 | $500K | 0.4% | $50.67 * | $34.39 | +15.4% | Stock | 110122108 |
| GOOGL | ALPHABET INC CAP STK CL A | 392 | $479K | 0.3% | $1221.94 * | $42.37 | +43.0% | Stock | 02079K305 |
| MA | MASTERCARD INC CL A | 1,760 | $478K | 0.3% | $271.59 * | $134.29 | +95.3% | Stock | 57636Q104 |
| CRM | SALESFORCE COM INC COM | 3,194 | $474K | 0.3% | $148.40 | $89.69 | +63.5% | Stock | 79466L302 |
| VCSH | VANGUARD SHORT-TERM CORPORATE BOND INDEX FUND | 5,805 | $471K | 0.3% | $81.14 | $79.50 | +2.0% | ETF | 92206C409 |
| — | GENERAL ELECTRIC CO COM | 52,198 | $467K | 0.3% | $8.95 | $22.39 | — | Stock | 369604103 |
| — | VIACOM INC NEW CL B | 19,437 | $467K | 0.3% | $24.03 | $29.98 | — | Stock | 92553P201 |
| — | ROYAL DUTCH SHELL PLC SPONS ADR A | 7,903 | $465K | 0.3% | $58.84 | $42.43 | — | ADR | 780259206 |
| MTUM | ISHARES EDGE MSCI USA MOMENTUM FACTOR ETF | 3,813 | $455K | 0.3% | $119.33 | $110.98 | +7.5% | ETF | 46432F396 |
| IVE | ISHARES S&P 500 VALUE ETF | 3,751 | $447K | 0.3% | $119.17 | $111.92 | +6.4% | ETF | 464287408 |
| VEU | VANGUARD FTSE ALL-WORLD EX US INDEX FUND | 8,854 | $442K | 0.3% | $49.92 | $50.30 | -0.8% | ETF | 922042775 |
| V | VISA INC COM CL A | 2,567 | $442K | 0.3% | $172.19 * | $137.38 | +19.8% | Stock | 92826C839 |
| DOV | DOVER CORP COM | 4,430 | $441K | 0.3% | $99.55 * | $45.15 | +102.2% | Stock | 260003108 |
| EW | EDWARDS LIFESCIENCES CORP COM | 2,000 | $440K | 0.3% | $220.00 * | $38.14 | +92.2% | Stock | 28176E108 |
| PM | PHILIP MORRIS INTL INC COM | 5,721 | $434K | 0.3% | $75.86 * | $53.93 | +2.3% | Stock | 718172109 |
| OMC | OMNICOM GROUP INC COM | 5,420 | $424K | 0.3% | $78.23 * | $48.68 | +28.2% | Stock | 681919106 |
| QCOM | QUALCOMM INC COM | 5,455 | $416K | 0.3% | $76.26 * | $47.06 | +40.8% | Stock | 747525103 |
| — | CELGENE CORP COM | 4,155 | $413K | 0.3% | $99.40 | $96.18 | — | Stock | 151020104 |
| — | UNITED TECHNOLOGIES CORP COM | 2,941 | $402K | 0.3% | $136.69 | $120.53 | — | Stock | 913017109 |
| JCI | JOHNSON CTLS INTL PLC SHS | 8,930 | $392K | 0.3% | $43.90 * | $33.21 | +16.0% | Stock | G51502105 |
| BAC | BANK AMER CORP COM | 13,268 | $387K | 0.3% | $29.17 * | $14.54 | +72.2% | Stock | 060505104 |
| FTEC | FIDELITY MSCI INFORMATION TECHNOLOGY INDEX ETF | 5,843 | $373K | 0.3% | $63.84 | $41.02 | +55.5% | ETF | 316092808 |
| — | HCP INC COM | 10,469 | $373K | 0.3% | $35.63 | $26.67 | — | REIT | 40414L109 |
| — | UNILEVER N V N Y SHS NEW | 6,200 | $372K | 0.3% | $60.00 | $41.25 | — | ADR | 904784709 |
| SPY | SPDR S&P 500 ETF | 1,203 | $357K | 0.3% | $296.76 | $244.97 | +21.1% | ETF | 78462F103 |
| IJJ | ISHARES S&P MID-CAP 400 VALUE ETF | 2,220 | $355K | 0.3% | $159.91 * | $77.95 | +2.6% | ETF | 464287705 |
| CINF | CINCINNATI FINL CORP COM | 2,981 | $348K | 0.2% | $116.74 * | $32.94 | +201.3% | Stock | 172062101 |
| CVS | CVS HEALTH CORP COM | 5,387 | $340K | 0.2% | $63.11 * | $48.99 | +5.3% | Stock | 126650100 |
| APD | AIR PRODS & CHEMS INC COM | 1,521 | $338K | 0.2% | $222.22 * | $61.55 | +210.1% | Stock | 009158106 |
| AXP | AMERICAN EXPRESS CO COM | 2,852 | $337K | 0.2% | $118.16 * | $71.44 | +52.0% | Stock | 025816109 |
| AMAT | APPLIED MATLS INC COM | 6,399 | $319K | 0.2% | $49.85 * | $33.87 | +38.7% | Stock | 038222105 |
| DG | DOLLAR GEN CORP NEW COM | 2,010 | $316K | 0.2% | $157.21 * | $115.73 | +26.1% | Stock | 256677105 |
| HASI | HANNON ARMSTRONG SUST INFR CAP COM | 10,821 | $315K | 0.2% | $29.11 * | $16.93 | +26.2% | REIT | 41068X100 |
| SHW | SHERWIN WILLIAMS CO COM | 550 | $312K | 0.2% | $567.27 * | $135.68 | +27.8% | Stock | 824348106 |
| IYW | ISHARES U.S. TECHNOLOGY ETF | 1,515 | $309K | 0.2% | $203.96 * | $43.42 | +17.6% | ETF | 464287721 |
| PPG | PPG INDS INC COM | 2,500 | $296K | 0.2% | $118.40 * | $78.73 | +33.4% | Stock | 693506107 |
| IYF | ISHARES U.S. FINANCIALS ETF | 2,254 | $290K | 0.2% | $128.66 * | $57.31 | +12.3% | ETF | 464287788 |
| IJS | ISHARES S&P SMALL-CAP 600 VALUE ETF | 1,916 | $288K | 0.2% | $150.31 * | $73.87 | +1.7% | ETF | 464287879 |
| IDXX | IDEXX LABS INC COM | 1,060 | $288K | 0.2% | $271.70 | $137.84 | +97.3% | Stock | 45168D104 |
| LLY | LILLY ELI & CO COM | 2,570 | $287K | 0.2% | $111.67 * | $73.70 | +40.4% | Stock | 532457108 |
| QQQ | INVESCO QQQ TRUST | 1,470 | $278K | 0.2% | $189.12 | $167.55 | +12.7% | ETF | 46090E103 |
| HON | HONEYWELL INTL INC COM | 1,630 | $276K | 0.2% | $169.33 * | $115.27 | +21.5% | Stock | 438516106 |
| IWM | ISHARES RUSSELL 2000 ETF | 1,778 | $269K | 0.2% | $151.29 | $154.44 | -2.0% | ETF | 464287655 |
| MO | ALTRIA GROUP INC COM | 6,495 | $266K | 0.2% | $40.95 * | $32.69 | -23.7% | Stock | 02209S103 |
| VCLT | VANGUARD LONG-TERM CORPORATE BOND ETF | 2,597 | $263K | 0.2% | $101.27 | $94.60 | +6.9% | ETF | 92206C813 |
| — | BLACKROCK INC COM | 586 | $261K | 0.2% | $445.39 | $473.82 | — | Stock | 09247X101 |
| GLD | SPDR GOLD SHARES | 1,755 | $244K | 0.2% | $139.03 | $114.75 | +21.0% | ETF | 78463V107 |
| EMR | EMERSON ELEC CO COM | 4,246 | $234K | 0.2% | $55.11 * | $51.20 | +13.4% | Stock | 291011104 |
| PSA | PUBLIC STORAGE COM | 950 | $233K | 0.2% | $245.26 * | $157.22 | +20.0% | REIT | 74460D109 |
| MOO | VANECK VECTORS AGRIBUSINESS ETF | 3,536 | $233K | 0.2% | $65.89 | $60.62 | +8.6% | ETF | 92189F700 |
| — | ALLERGAN PLC SHS | 1,372 | $231K | 0.2% | $168.37 | $167.61 | — | Stock | G0177J108 |
| VEA | VANGUARD FTSE DEVELOPED MARKETS ETF | 5,610 | $230K | 0.2% | $41.00 | $45.02 | -8.8% | ETF | 921943858 |
| MDY | SPDR S&P MIDCAP 400 ETF | 649 | $229K | 0.2% | $352.85 | $336.38 | +4.8% | ETF | 78467Y107 |
| CMI | CUMMINS INC COM | 1,400 | $228K | 0.2% | $162.86 * | $126.50 | +10.0% | Stock | 231021106 |
| NFLX | NETFLIX INC COM | 853 | $228K | 0.2% | $267.29 * | $31.29 | -14.5% | Stock | 64110L106 |
| COP | CONOCOPHILLIPS COM | 3,894 | $222K | 0.2% | $57.01 * | $42.65 | +6.5% | Stock | 20825C104 |
| GNTX | GENTEX CORP COM | 8,007 | $220K | 0.2% | $27.48 | $26.43 | +4.2% | Stock | 371901109 |
| UPS | UNITED PARCEL SERVICE INC CL B | 1,827 | $219K | 0.2% | $119.87 * | $88.95 | +5.2% | Stock | 911312106 |
| CHDN | CHURCHILL DOWNS INC COM | 1,775 | $219K | 0.2% | $123.38 * | $48.99 | +23.0% | Stock | 171484108 |
| PGX | INVESCO PREFERRED ETF | 14,374 | $216K | 0.2% | $15.03 | $13.79 | +8.9% | ETF | 46138E511 |
| PCY | INVESCO EMERGING MARKETS SOVEREIGN DEBT ETF | 7,369 | $215K | 0.2% | $29.18 | $27.38 | +6.5% | ETF | 46138E784 |
| IYJ | ISHARES U.S. INDUSTRIALS ETF | 1,335 | $212K | 0.2% | $158.80 * | $72.41 | +9.7% | ETF | 464287754 |
| GILD | GILEAD SCIENCES INC COM | 3,272 | $207K | 0.1% | $63.26 * | $66.89 | -25.6% | Stock | 375558103 |
| IJT | ISHARES S&P SMALL-CAP 600 GROWTH ETF | 1,122 | $200K | 0.1% | $178.25 * | $89.90 | -0.8% | ETF | 464287887 |
| ING | ING GROEP N V SPONSORED ADR | 15,000 | $157K | 0.1% | $10.47 | $15.13 | -31.0% | ADR | 456837103 |
| HSY | HERSHEY CO COM | 602 | $93,000 | 0.1% | $154.49 * | $108.95 | +23.0% | Stock | 427866108 |