Location: Louisville, KY
CIK: 0001388168 · Show all filings
Period: Q4 2019 (← Previous) (Next →)
Filing Date: Jan 14, 2020
Total Value: $160M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| AAPL | APPLE INC COM | 18,392 | $5.401M | 3.4% | $24.01 | +158.3% | Stock | 037833100 |
| PZZA | PAPA JOHNS INTL INC COM | 71,434 | $4.511M | 2.8% | $60.70 | -16.5% | Stock | 698813102 |
| JNJ | JOHNSON & JOHNSON COM | 30,468 | $4.444M | 2.8% | $69.45 | +64.3% | Stock | 478160104 |
| VTI | VANGUARD TOTAL STOCK MARKET INDEX FUND | 25,818 | $4.224M | 2.6% | $136.47 | — | ETF | 922908769 |
| PG | PROCTER & GAMBLE CO COM | 33,467 | $4.18M | 2.6% | $61.14 | +72.1% | Stock | 742718109 |
| HUM | HUMANA INC COM | 10,255 | $3.759M | 2.4% | $218.45 | +37.5% | Stock | 444859102 |
| MSFT | MICROSOFT CORP COM | 22,148 | $3.493M | 2.2% | $51.83 | +168.6% | Stock | 594918104 |
| VTV | VANGUARD VALUE INDEX FUND | 26,570 | $3.184M | 2.0% | $82.25 | — | ETF | 922908744 |
| PEP | PEPSICO INC COM | 22,695 | $3.102M | 1.9% | $67.21 | +67.8% | Stock | 713448108 |
| IVW | ISHARES S&P 500 GROWTH ETF | 15,873 | $3.074M | 1.9% | $112.03 | — | ETF | 464287309 |
| XOM | EXXON MOBIL CORP COM | 43,293 | $3.021M | 1.9% | $53.73 | -3.1% | Stock | 30231G102 |
| JPM | JPMORGAN CHASE & CO COM | 21,469 | $2.993M | 1.9% | $60.53 | +79.5% | Stock | 46625H100 |
| CVX | CHEVRON CORP NEW COM | 23,870 | $2.877M | 1.8% | $66.38 | +35.1% | Stock | 166764100 |
| IWN | ISHARES RUSSELL 2000 VALUE ETF | 19,803 | $2.546M | 1.6% | $111.18 | — | ETF | 464287630 |
| IWP | ISHARES RUSSELL MID-CAP GROWTH ETF | 16,508 | $2.519M | 1.6% | $105.58 | — | ETF | 464287481 |
| DIS | DISNEY WALT CO COM DISNEY | 16,762 | $2.424M | 1.5% | $77.24 | +75.7% | Stock | 254687106 |
| INTC | INTEL CORP COM | 40,125 | $2.401M | 1.5% | $23.32 | +111.3% | Stock | 458140100 |
| ABBV | ABBVIE INC COM | 27,093 | $2.399M | 1.5% | $47.56 | +35.9% | Stock | 00287Y109 |
| BF/B | BROWN FORMAN CORP CL B | 34,912 | $2.36M | 1.5% | $42.25 | +37.9% | Stock | 115637209 |
| IWF | ISHARES RUSSELL 1000 GROWTH ETF | 12,864 | $2.263M | 1.4% | $89.60 | — | ETF | 464287614 |
| IWD | ISHARES RUSSELL 1000 VALUE ETF | 16,306 | $2.226M | 1.4% | $100.17 | — | ETF | 464287598 |
| IWS | ISHARES RUSSELL MID-CAP VALUE ETF | 23,336 | $2.212M | 1.4% | $78.35 | — | ETF | 464287473 |
| VOE | VANGUARD MID-CAP VALUE INDEX FUND | 17,564 | $2.093M | 1.3% | $85.96 | — | ETF | 922908512 |
| IWO | ISHARES RUSSELL 2000 GROWTH ETF | 9,699 | $2.078M | 1.3% | $161.29 | — | ETF | 464287648 |
| EFA | ISHARES MSCI EAFE ETF | 28,714 | $1.994M | 1.2% | $67.80 | — | ETF | 464287465 |
| NOBL | PROSHARES S&P 500 DIVIDEND ARISTOCRATS ETF | 25,791 | $1.95M | 1.2% | $54.29 | — | ETF | 74348A467 |
| PFE | PFIZER INC COM | 49,671 | $1.946M | 1.2% | $19.96 | +33.8% | Stock | 717081103 |
| ABT | ABBOTT LABS COM | 20,658 | $1.794M | 1.1% | $36.96 | +103.7% | Stock | 002824100 |
| AMZN | AMAZON COM INC COM | 964 | $1.781M | 1.1% | $43.55 | +103.2% | Stock | 023135106 |
| IJK | ISHARES S&P MID-CAP 400 GROWTH ETF | 7,310 | $1.741M | 1.1% | $156.40 | — | ETF | 464287606 |
| T | AT&T INC COM | 44,346 | $1.733M | 1.1% | $14.21 | +32.8% | Stock | 00206R102 |
| RWR | SPDR DOW JONES REIT ETF | 16,501 | $1.683M | 1.1% | $89.16 | — | ETF | 78464A607 |
| TJX | TJX COS INC NEW COM | 26,070 | $1.592M | 1.0% | $34.07 | +60.3% | Stock | 872540109 |
| IVV | ISHARES CORE S&P 500 ETF | 4,885 | $1.579M | 1.0% | $254.06 | — | ETF | 464287200 |
| HD | HOME DEPOT INC COM | 7,154 | $1.562M | 1.0% | $99.51 | +95.9% | Stock | 437076102 |
| ADP | AUTOMATIC DATA PROCESSING INC COM | 8,672 | $1.479M | 0.9% | $50.78 | +185.7% | Stock | 053015103 |
| EEM | ISHARES MSCI EMERGING MARKETS ETF | 32,239 | $1.447M | 0.9% | $43.43 | — | ETF | 464287234 |
| BP | BP PLC SPONSORED ADR | 35,641 | $1.345M | 0.8% | $38.63 | — | ADR | 055622104 |
| KO | COCA COLA CO COM | 23,981 | $1.327M | 0.8% | $30.43 | +46.3% | Stock | 191216100 |
| MCD | MCDONALDS CORP COM | 6,690 | $1.322M | 0.8% | $87.45 | +96.6% | Stock | 580135101 |
| — | WALGREENS BOOTS ALLIANCE INC COM | 22,230 | $1.311M | 0.8% | $75.68 | — | Stock | 931427108 |
| BF/A | BROWN FORMAN CORP CL A | 20,351 | $1.277M | 0.8% | $26.87 | +104.5% | Stock | 115637100 |
| MRK | MERCK & CO INC COM | 13,870 | $1.262M | 0.8% | $45.76 | +47.6% | Stock | 58933Y105 |
| NVDA | NVIDIA CORP COM | 5,032 | $1.184M | 0.7% | $4.71 | +9.9% | Stock | 67066G104 |
| BRK/B | BERKSHIRE HATHAWAY INC DEL CL B NEW | 5,139 | $1.164M | 0.7% | $135.03 | +60.8% | Stock | 084670702 |
| IBM | INTERNATIONAL BUSINESS MACHS COM | 8,382 | $1.124M | 0.7% | $110.63 | -9.7% | Stock | 459200101 |
| MMM | 3M CO COM | 6,257 | $1.104M | 0.7% | $102.40 | +9.1% | Stock | 88579Y101 |
| SLYV | SPDR S&P 600 SMALL CAP VALUE ETF | 16,758 | $1.101M | 0.7% | $86.35 | — | ETF | 78464A300 |
| FHLC | FIDELITY MSCI HEALTH CARE INDEX ETF | 21,947 | $1.092M | 0.7% | $36.85 | — | ETF | 316092600 |
| CAT | CATERPILLAR INC DEL COM | 6,884 | $1.017M | 0.6% | $82.07 | +49.9% | Stock | 149123101 |
| IEF | ISHARES 7-10 YEAR TREASURY BOND ETF | 9,009 | $993K | 0.6% | $106.33 | — | ETF | 464287440 |
| META | FACEBOOK INC CL A | 4,803 | $986K | 0.6% | $122.90 | +56.5% | Stock | 30303M102 |
| REGL | PROSHARES S&P MIDCAP 400 DIVIDEND ARISTOCRATS ETF | 16,170 | $974K | 0.6% | $52.09 | — | ETF | 74347B680 |
| COST | COSTCO WHSL CORP NEW COM | 3,284 | $965K | 0.6% | $121.84 | +122.9% | Stock | 22160K105 |
| TIP | ISHARES TIPS BOND ETF | 8,208 | $957K | 0.6% | $112.09 | — | ETF | 464287176 |
| BMY | BRISTOL MYERS SQUIBB CO COM | 14,771 | $948K | 0.6% | $37.97 | +19.0% | Stock | 110122108 |
| GOOG | ALPHABET INC CAP STK CL C | 696 | $931K | 0.6% | $45.64 | +40.3% | Stock | 02079K107 |
| FSTA | FIDELITY MSCI CONSUMER STAPLES INDEX ETF | 24,330 | $917K | 0.6% | $32.75 | — | ETF | 316092303 |
| IWR | ISHARES RUSSELL MID-CAP ETF | 15,376 | $917K | 0.6% | $82.56 | — | ETF | 464287499 |
| VZ | VERIZON COMMUNICATIONS INC COM | 14,448 | $887K | 0.6% | $29.91 | +43.1% | Stock | 92343V104 |
| DUK | DUKE ENERGY CORP NEW COM NEW | 9,629 | $878K | 0.5% | $52.89 | +35.8% | Stock | 26441C204 |
| CMCSA | COMCAST CORP NEW CL A | 19,089 | $858K | 0.5% | $27.40 | +38.2% | Stock | 20030N101 |
| PNC | PNC FINL SVCS GROUP INC COM | 5,341 | $853K | 0.5% | $50.60 | +137.5% | Stock | 693475105 |
| TGT | TARGET CORP COM | 6,469 | $830K | 0.5% | $51.77 | +92.8% | Stock | 87612E106 |
| CSCO | CISCO SYS INC COM | 16,834 | $807K | 0.5% | $26.13 | +47.6% | Stock | 17275R102 |
| NEE | NEXTERA ENERGY INC COM | 3,174 | $769K | 0.5% | $23.75 | +111.2% | Stock | 65339F101 |
| WMT | WALMART INC COM | 6,337 | $753K | 0.5% | $23.87 | +52.4% | Stock | 931142103 |
| BA | BOEING CO COM | 2,287 | $745K | 0.5% | $199.54 | +75.9% | Stock | 097023105 |
| SLYG | SPDR S&P 600 SMALL CAP GROWTH ETF | 11,491 | $741K | 0.5% | $92.38 | — | ETF | 78464A201 |
| — | GENERAL ELECTRIC CO COM | 65,664 | $733K | 0.5% | $20.09 | — | Stock | 369604103 |
| ITW | ILLINOIS TOOL WKS INC COM | 3,938 | $707K | 0.4% | $73.87 | +98.0% | Stock | 452308109 |
| — | RAYTHEON CO COM NEW | 2,959 | $650K | 0.4% | $164.50 | — | Stock | 755111507 |
| STZ | CONSTELLATION BRANDS INC CL A | 3,301 | $626K | 0.4% | $119.27 | +43.2% | Stock | 21036P108 |
| FRME | FIRST MERCHANTS CORP COM | 14,855 | $618K | 0.4% | $32.93 | -2.1% | Stock | 320817109 |
| UNP | UNION PACIFIC CORP COM | 3,378 | $611K | 0.4% | $73.15 | +104.2% | Stock | 907818108 |
| VEU | VANGUARD FTSE ALL-WORLD EX US INDEX FUND | 11,351 | $610K | 0.4% | $51.45 | — | ETF | 922042775 |
| BAC | BANK AMER CORP COM | 17,313 | $610K | 0.4% | $17.64 | +57.6% | Stock | 060505104 |
| USB | US BANCORP DEL COM NEW | 10,255 | $608K | 0.4% | $27.86 | +59.2% | Stock | 902973304 |
| ORCL | ORACLE CORP COM | 11,301 | $599K | 0.4% | $39.23 | +28.6% | Stock | 68389X105 |
| WFC | WELLS FARGO CO NEW COM | 11,037 | $594K | 0.4% | $38.76 | +15.3% | Stock | 949746101 |
| SO | SOUTHERN CO COM | 9,317 | $593K | 0.4% | $30.53 | +60.2% | Stock | 842587107 |
| FTEC | FIDELITY MSCI INFORMATION TECHNOLOGY INDEX ETF | 8,146 | $590K | 0.4% | $35.55 | — | ETF | 316092808 |
| SBUX | STARBUCKS CORP COM | 6,571 | $578K | 0.4% | $35.93 | +107.3% | Stock | 855244109 |
| SYBT | STOCK YDS BANCORP INC COM | 13,969 | $574K | 0.4% | $34.95 | +13.6% | Stock | 861025104 |
| WAT | WATERS CORP COM | 2,349 | $549K | 0.3% | $99.58 | +121.8% | Stock | 941848103 |
| GOOGL | ALPHABET INC CAP STK CL A | 402 | $538K | 0.3% | $42.91 | +49.2% | Stock | 02079K305 |
| MA | MASTERCARD INC CL A | 1,768 | $528K | 0.3% | $134.29 | +103.0% | Stock | 57636Q104 |
| V | VISA INC COM CL A | 2,797 | $526K | 0.3% | $140.27 | +23.0% | Stock | 92826C839 |
| DOV | DOVER CORP COM | 4,430 | $511K | 0.3% | $45.15 | +117.9% | Stock | 260003108 |
| CRM | SALESFORCE COM INC COM | 3,039 | $494K | 0.3% | $89.69 | +72.7% | Stock | 79466L302 |
| VCSH | VANGUARD SHORT-TERM CORPORATE BOND INDEX FUND | 6,057 | $491K | 0.3% | $79.24 | — | ETF | 92206C409 |
| PM | PHILIP MORRIS INTL INC COM | 5,715 | $486K | 0.3% | $53.93 | +11.3% | Stock | 718172109 |
| JCI | JOHNSON CTLS INTL PLC SHS | 11,917 | $485K | 0.3% | $34.19 | +8.5% | Stock | G51502105 |
| QCOM | QUALCOMM INC COM | 5,478 | $483K | 0.3% | $47.06 | +54.8% | Stock | 747525103 |
| MTUM | ISHARES EDGE MSCI USA MOMENTUM FACTOR ETF | 3,802 | $477K | 0.3% | $113.84 | — | ETF | 46432F396 |
| EW | EDWARDS LIFESCIENCES CORP COM | 2,000 | $467K | 0.3% | $38.14 | +104.7% | Stock | 28176E108 |
| — | ROYAL DUTCH SHELL PLC SPONS ADR A | 7,903 | $466K | 0.3% | $42.43 | — | ADR | 780259206 |
| IVE | ISHARES S&P 500 VALUE ETF | 3,542 | $461K | 0.3% | $115.15 | — | ETF | 464287408 |
| — | UNITED TECHNOLOGIES CORP COM | 2,945 | $441K | 0.3% | $120.53 | — | Stock | 913017109 |
| OMC | OMNICOM GROUP INC COM | 5,320 | $431K | 0.3% | $48.68 | +28.4% | Stock | 681919106 |
| CVS | CVS HEALTH CORP COM | 5,646 | $419K | 0.3% | $49.40 | +17.0% | Stock | 126650100 |
| AMAT | APPLIED MATLS INC COM | 6,399 | $391K | 0.2% | $33.87 | +56.5% | Stock | 038222105 |
| SPY | SPDR S&P 500 ETF | 1,203 | $387K | 0.2% | $241.39 | — | ETF | 78462F103 |
| — | VIACOMCBS INC CL B | 9,195 | $386K | 0.2% | $41.98 | — | Stock | 92556H206 |
| IJJ | ISHARES S&P MID-CAP 400 VALUE ETF | 2,141 | $366K | 0.2% | $160.05 | — | ETF | 464287705 |
| DOC | HEALTHPEAK PPTYS INC COM | 10,468 | $361K | 0.2% | $25.47 | 0.0% | REIT | 42250P103 |
| AXP | AMERICAN EXPRESS CO COM | 2,902 | $361K | 0.2% | $72.11 | +52.7% | Stock | 025816109 |
| HASI | HANNON ARMSTRONG SUST INFR CAP COM | 10,934 | $352K | 0.2% | $16.98 | +29.7% | REIT | 41068X100 |
| SYY | SYSCO CORP COM | 4,067 | $348K | 0.2% | $68.51 | 0.0% | Stock | 871829107 |
| GILD | GILEAD SCIENCES INC COM | 5,241 | $341K | 0.2% | $61.02 | -16.0% | Stock | 375558103 |
| — | UNILEVER N V N Y SHS NEW | 5,919 | $340K | 0.2% | $41.25 | — | ADR | 904784709 |
| NFLX | NETFLIX INC COM | 1,044 | $338K | 0.2% | $30.99 | -4.3% | Stock | 64110L106 |
| LLY | LILLY ELI & CO COM | 2,570 | $338K | 0.2% | $73.70 | +45.9% | Stock | 532457108 |
| APD | AIR PRODS & CHEMS INC COM | 1,421 | $334K | 0.2% | $61.55 | +215.4% | Stock | 009158106 |
| MO | ALTRIA GROUP INC COM | 6,528 | $326K | 0.2% | $32.69 | -11.9% | Stock | 02209S103 |
| SHW | SHERWIN WILLIAMS CO COM | 551 | $322K | 0.2% | $135.68 | +33.1% | Stock | 824348106 |
| EMR | EMERSON ELEC CO COM | 4,205 | $321K | 0.2% | $51.20 | +22.7% | Stock | 291011104 |
| DG | DOLLAR GEN CORP NEW COM | 2,012 | $314K | 0.2% | $115.73 | +26.1% | Stock | 256677105 |
| IYF | ISHARES U.S. FINANCIALS ETF | 2,254 | $311K | 0.2% | $106.48 | — | ETF | 464287788 |
| PPG | PPG INDS INC COM | 2,300 | $307K | 0.2% | $78.73 | +42.9% | Stock | 693506107 |
| — | BLACKROCK INC COM | 607 | $305K | 0.2% | $474.81 | — | Stock | 09247X101 |
| IJS | ISHARES S&P SMALL-CAP 600 VALUE ETF | 1,855 | $298K | 0.2% | $147.63 | — | ETF | 464287879 |
| UNH | UNITEDHEALTH GROUP INC COM | 1,011 | $297K | 0.2% | $236.60 | 0.0% | Stock | 91324P102 |
| IWM | ISHARES RUSSELL 2000 ETF | 1,778 | $295K | 0.2% | $151.68 | — | ETF | 464287655 |
| CINF | CINCINNATI FINL CORP COM | 2,781 | $292K | 0.2% | $32.94 | +182.6% | Stock | 172062101 |
| HON | HONEYWELL INTL INC COM | 1,636 | $290K | 0.2% | $115.27 | +24.8% | Stock | 438516106 |
| CHDN | CHURCHILL DOWNS INC COM | 2,075 | $285K | 0.2% | $51.11 | +24.5% | Stock | 171484108 |
| IDXX | IDEXX LABS INC COM | 1,060 | $277K | 0.2% | $137.84 | +91.2% | Stock | 45168D104 |
| IYW | ISHARES U.S. TECHNOLOGY ETF | 1,184 | $275K | 0.2% | $161.75 | — | ETF | 464287721 |
| — | ALLERGAN PLC SHS | 1,396 | $267K | 0.2% | $168.02 | — | Stock | G0177J108 |
| VCLT | VANGUARD LONG-TERM CORPORATE BOND ETF | 2,620 | $266K | 0.2% | $94.20 | — | ETF | 92206C813 |
| MOO | VANECK VECTORS AGRIBUSINESS ETF | 3,820 | $263K | 0.2% | $65.31 | — | ETF | 92189F700 |
| COP | CONOCOPHILLIPS COM | 3,914 | $255K | 0.2% | $42.65 | +10.6% | Stock | 20825C104 |
| CMI | CUMMINS INC COM | 1,400 | $251K | 0.2% | $126.50 | +19.4% | Stock | 231021106 |
| GLD | SPDR GOLD SHARES | 1,755 | $251K | 0.2% | $107.91 | — | ETF | 78463V107 |
| VEA | VANGUARD FTSE DEVELOPED MARKETS ETF | 5,614 | $247K | 0.2% | $44.08 | — | ETF | 921943858 |
| MDY | SPDR S&P MIDCAP 400 ETF | 649 | $244K | 0.2% | $345.15 | — | ETF | 78467Y107 |
| QQQ | INVESCO QQQ TRUST | 1,147 | $244K | 0.2% | $154.95 | — | ETF | 46090E103 |
| GNTX | GENTEX CORP COM | 8,007 | $232K | 0.1% | $26.43 | +6.6% | Stock | 371901109 |
| KR | KROGER CO COM | 7,727 | $224K | 0.1% | $23.26 | 0.0% | Stock | 501044101 |
| IYJ | ISHARES U.S. INDUSTRIALS ETF | 1,335 | $224K | 0.1% | $152.06 | — | ETF | 464287754 |
| PCY | INVESCO EMERGING MARKETS SOVEREIGN DEBT ETF | 7,369 | $218K | 0.1% | $27.95 | — | ETF | 46138E784 |
| PGX | INVESCO PREFERRED ETF | 14,374 | $216K | 0.1% | $13.48 | — | ETF | 46138E511 |
| UPS | UNITED PARCEL SERVICE INC CL B | 1,828 | $214K | 0.1% | $88.95 | +4.4% | Stock | 911312106 |
| DHR | DANAHER CORPORATION COM | 1,360 | $209K | 0.1% | $122.98 | 0.0% | Stock | 235851102 |
| IJT | ISHARES S&P SMALL-CAP 600 GROWTH ETF | 1,082 | $209K | 0.1% | $182.74 | — | ETF | 464287887 |
| AAXJ | ISHARES MSCI ALL COUNTRY ASIA EX JAPAN INDEX FUND | 2,790 | $205K | 0.1% | $73.48 | — | ETF | 464288182 |
| — | GLAXOSMITHKLINE PLC SPONSORED ADR | 4,284 | $201K | 0.1% | $46.92 | — | ADR | 37733W105 |
| ING | ING GROEP N V SPONSORED ADR | 15,035 | $181K | 0.1% | $15.42 | — | ADR | 456837103 |
| F | FORD MTR CO DEL COM | 16,527 | $154K | 0.1% | $6.68 | 0.0% | Stock | 345370860 |