Keystone Financial Planning, Inc. Long-Term Concentrated

Location: Cleveland, OH

CIK: 0001596906 · Show all filings

Period: Q4 2018 (← Previous) (Next →)

Filing Date: Feb 5, 2019

Total Value: $179M (100.0% shares, 0.0% debt)

Holdings (46)

PFE PFIZER INC 4.8%

Value $8.657M Shares 198,332 Est. Cost $18.40 Unrealized +63.2%

CSCO CISCO SYSTEMS 4.8%

Value $8.536M Shares 197,007 Est. Cost $20.51 Unrealized +80.0%

VYM VANG HIGH DIV YLD 4.3%

Value $7.727M Shares 99,076 Est. Cost $66.60 Unrealized —

PG PROCTER & GAMBLE 4.3%

Value $7.702M Shares 83,790 Est. Cost $67.19 Unrealized +11.3%

KO COCA-COLA 4.1%

Value $7.294M Shares 154,037 Est. Cost $29.15 Unrealized +31.7%

SCHD SCHWAB US DIVIDEND 3.9%

Value $6.992M Shares 148,852 Est. Cost $37.95 Unrealized —

HDV ISHARES HI DIV EQ 3.8%

Value $6.743M Shares 79,916 Est. Cost $78.21 Unrealized —

— UNILEVER PLC 3.8%

Value $6.716M Shares 128,536 Est. Cost $54.69 Unrealized —

CVX CHEVRON 3.7%

Value $6.629M Shares 60,938 Est. Cost $65.79 Unrealized +28.8%

PAYX PAYCHEX 3.6%

Value $6.392M Shares 98,115 Est. Cost $38.88 Unrealized +41.6%

D DOMINION ENERGY 3.5%

Value $6.329M Shares 88,573 Est. Cost $50.08 Unrealized +6.3%

Value $6.24M Shares 218,638 Est. Cost $12.32 Unrealized +13.8%

PEP PEPSICO 3.5%

Value $6.22M Shares 56,304 Est. Cost $88.60 Unrealized +2.3%

XOM EXXON MOBIL 3.2%

Value $5.757M Shares 84,426 Est. Cost $55.95 Unrealized +0.8%

— GLAXOSMITHKLINE 2.8%

Value $5.08M Shares 132,940 Est. Cost $49.34 Unrealized —

AMGN AMGEN 2.8%

Value $5.08M Shares 26,095 Est. Cost $136.93 Unrealized +14.5%

PM PHILIP MORRIS INTL 2.7%

Value $4.751M Shares 71,168 Est. Cost $59.01 Unrealized -2.9%

GIS GENERAL MILLS 2.6%

Value $4.706M Shares 120,860 Est. Cost $40.66 Unrealized -18.9%

Value $4.582M Shares 14,208 Est. Cost $112.37 Unrealized +198.1%

CVS CVS HEALTH 2.5%

Value $4.463M Shares 68,118 Est. Cost $55.00 Unrealized +8.0%

BTI BRIT AM TOBACCO 2.5%

Value $4.448M Shares 139,616 Est. Cost $75.71 Unrealized —

CAH CARDINAL HEALTH 2.4%

Value $4.384M Shares 98,293 Est. Cost $46.50 Unrealized -9.2%

Value $4.305M Shares 87,160 Est. Cost $33.54 Unrealized -1.2%

UPS UNITED PARCEL SVC 2.4%

Value $4.237M Shares 43,438 Est. Cost $84.64 Unrealized -3.0%

JNJ JOHNSON & JOHNSON 2.3%

Value $4.099M Shares 31,761 Est. Cost $70.69 Unrealized +61.5%

IBM INTL BUS MACHINES 2.0%

Value $3.5M Shares 30,787 Est. Cost $99.99 Unrealized -12.0%

MSFT MICROSOFT 1.9%

Value $3.336M Shares 32,841 Est. Cost $30.97 Unrealized +222.9%

— ROYAL DUTCH SHELL 1.7%

Value $3.04M Shares 50,712 Est. Cost $75.15 Unrealized —

WEC WEC ENERGY GROUP 1.5%

Value $2.597M Shares 37,503 Est. Cost $34.39 Unrealized +62.8%

QCOM QUALCOMM 1.3%

Value $2.358M Shares 41,438 Est. Cost $43.94 Unrealized +15.7%

MCD MCDONALD'S CORP 1.2%

Value $2.148M Shares 12,096 Est. Cost $70.17 Unrealized +113.9%

ABBNY ABB LTD 1.2%

Value $2.128M Shares 111,956 Est. Cost $18.29 Unrealized —

SNY SANOFI 1.1%

Value $1.977M Shares 45,547 Est. Cost $41.55 Unrealized —

AAPL APPLE INC 1.0%

Value $1.709M Shares 10,834 Est. Cost $18.35 Unrealized +150.8%

BEN FRANKLIN RESOURCES 0.7%

Value $1.333M Shares 44,951 Est. Cost $23.06 Unrealized -4.9%

XEL XCEL ENERGY 0.6%

Value $1.074M Shares 21,804 Est. Cost $24.05 Unrealized +67.6%

LMT LOCKHEED MARTIN 0.6%

Value $1.071M Shares 4,089 Est. Cost $183.76 Unrealized +36.1%

BUD ANHEUSER-BUSCH 0.4%

Value $802K Shares 12,181 Est. Cost $106.05 Unrealized —

ITW ILLINOIS TOOL WORKS 0.4%

Value $725K Shares 5,721 Est. Cost $110.50 Unrealized 0.0%

— BLACKROCK 0.4%

Value $702K Shares 1,788 Est. Cost $392.62 Unrealized —

QUAL ISHARES US QUALITY 0.3%

Value $564K Shares 7,347 Est. Cost $81.84 Unrealized —

ABBV ABBVIE 0.3%

Value $468K Shares 5,076 Est. Cost $30.39 Unrealized +113.2%

VNQ VANGUARD REIT INDEX 0.2%

Value $435K Shares 5,837 Est. Cost $64.55 Unrealized —

GWW GRAINGER W.W. 0.2%

Value $322K Shares 1,141 Est. Cost $149.54 Unrealized +80.9%

Value $319K Shares 1,673 Est. Cost $76.26 Unrealized +68.2%

SO SOUTHERN CO 0.2%

Value $308K Shares 7,010 Est. Cost $24.56 Unrealized +39.4%

Ticker	Issuer	Shares	Value	%	Est. Cost	Unrealized	Class	CUSIP
PFE	PFIZER INC	198,332	$8.657M	4.8%	$18.40	+63.2%	COM	717081103
CSCO	CISCO SYSTEMS	197,007	$8.536M	4.8%	$20.51	+80.0%	COM	17275R102
VYM	VANG HIGH DIV YLD	99,076	$7.727M	4.3%	$66.60	—	HIGH DIV YLD	921946406
PG	PROCTER & GAMBLE	83,790	$7.702M	4.3%	$67.19	+11.3%	COM	742718109
KO	COCA-COLA	154,037	$7.294M	4.1%	$29.15	+31.7%	COM	191216100
SCHD	SCHWAB US DIVIDEND	148,852	$6.992M	3.9%	$37.95	—	US DIVIDEND EQ	808524797
HDV	ISHARES HI DIV EQ	79,916	$6.743M	3.8%	$78.21	—	CORE HIGH DV ETF	46429B663
—	UNILEVER PLC	128,536	$6.716M	3.8%	$54.69	—	SPON ADR NEW	904767704
CVX	CHEVRON	60,938	$6.629M	3.7%	$65.79	+28.8%	COM	166764100
PAYX	PAYCHEX	98,115	$6.392M	3.6%	$38.88	+41.6%	COM	704326107
D	DOMINION ENERGY	88,573	$6.329M	3.5%	$50.08	+6.3%	COM	25746U109
T	AT&T	218,638	$6.24M	3.5%	$12.32	+13.8%	COM	00206R102
PEP	PEPSICO	56,304	$6.22M	3.5%	$88.60	+2.3%	COM	713448108
XOM	EXXON MOBIL	84,426	$5.757M	3.2%	$55.95	+0.8%	COM	30231G102
—	GLAXOSMITHKLINE	132,940	$5.08M	2.8%	$49.34	—	SPONSORED ADR	37733W105
AMGN	AMGEN	26,095	$5.08M	2.8%	$136.93	+14.5%	COM	031162100
PM	PHILIP MORRIS INTL	71,168	$4.751M	2.7%	$59.01	-2.9%	COM	718172109
GIS	GENERAL MILLS	120,860	$4.706M	2.6%	$40.66	-18.9%	COM	370334104
BA	BOEING	14,208	$4.582M	2.6%	$112.37	+198.1%	COM	097023105
CVS	CVS HEALTH	68,118	$4.463M	2.5%	$55.00	+8.0%	COM	126650100
BTI	BRIT AM TOBACCO	139,616	$4.448M	2.5%	$75.71	—	SPONSORED ADR	110448107
CAH	CARDINAL HEALTH	98,293	$4.384M	2.4%	$46.50	-9.2%	COM	14149Y108
MO	ALTRIA	87,160	$4.305M	2.4%	$33.54	-1.2%	COM	02209S103
UPS	UNITED PARCEL SVC	43,438	$4.237M	2.4%	$84.64	-3.0%	CL B	911312106
JNJ	JOHNSON & JOHNSON	31,761	$4.099M	2.3%	$70.69	+61.5%	COM	478160104
IBM	INTL BUS MACHINES	30,787	$3.5M	2.0%	$99.99	-12.0%	COM	459200101
MSFT	MICROSOFT	32,841	$3.336M	1.9%	$30.97	+222.9%	COM	594918104
—	ROYAL DUTCH SHELL	50,712	$3.04M	1.7%	$75.15	—	SPON ADR B	780259107
WEC	WEC ENERGY GROUP	37,503	$2.597M	1.5%	$34.39	+62.8%	COM	92939U106
QCOM	QUALCOMM	41,438	$2.358M	1.3%	$43.94	+15.7%	COM	747525103
MCD	MCDONALD'S CORP	12,096	$2.148M	1.2%	$70.17	+113.9%	COM	580135101
ABBNY	ABB LTD	111,956	$2.128M	1.2%	$18.29	—	SPONSORED ADR	000375204
SNY	SANOFI	45,547	$1.977M	1.1%	$41.55	—	SPONSORED ADR	80105N105
AAPL	APPLE INC	10,834	$1.709M	1.0%	$18.35	+150.8%	COM	037833100
BEN	FRANKLIN RESOURCES	44,951	$1.333M	0.7%	$23.06	-4.9%	COM	354613101
XEL	XCEL ENERGY	21,804	$1.074M	0.6%	$24.05	+67.6%	COM	98389B100
LMT	LOCKHEED MARTIN	4,089	$1.071M	0.6%	$183.76	+36.1%	COM	539830109
BUD	ANHEUSER-BUSCH	12,181	$802K	0.4%	$106.05	—	SPONSORED ADR	03524A108
ITW	ILLINOIS TOOL WORKS	5,721	$725K	0.4%	$110.50	0.0%	COM	452308109
—	BLACKROCK	1,788	$702K	0.4%	$392.62	—	COM	09247X101
QUAL	ISHARES US QUALITY	7,347	$564K	0.3%	$81.84	—	USA QUALITY FCTR	46432F339
ABBV	ABBVIE	5,076	$468K	0.3%	$30.39	+113.2%	COM	00287Y109
VNQ	VANGUARD REIT INDEX	5,837	$435K	0.2%	$64.55	—	REIT ETF	922908553
GWW	GRAINGER W.W.	1,141	$322K	0.2%	$149.54	+80.9%	COM	384802104
MMM	3M	1,673	$319K	0.2%	$76.26	+68.2%	COM	88579Y101
SO	SOUTHERN CO	7,010	$308K	0.2%	$24.56	+39.4%	COM	842587107