Keystone Financial Planning, Inc. Long-Term Concentrated

Location: Cleveland, OH

CIK: 0001596906 · Show all filings

Period: Q4 2019 (← Previous) (Next →)

Filing Date: Feb 6, 2020

Total Value: $224M (100.0% shares, 0.0% debt)

Holdings (45)

SCHD SCHWAB US DIVIDEND 5.3%

Value $11.85M Shares 204,500 Est. Cost $42.55 Unrealized —

VYM VANG HIGH DIV YLD 4.4%

Value $9.8M Shares 104,573 Est. Cost $67.64 Unrealized —

Value $9.193M Shares 235,244 Est. Cost $12.56 Unrealized +50.2%

KO COCA-COLA 3.8%

Value $8.468M Shares 152,992 Est. Cost $29.34 Unrealized +51.7%

PFE PFIZER INC 3.7%

Value $8.4M Shares 214,402 Est. Cost $18.99 Unrealized +40.6%

CVS CVS HEALTH 3.6%

Value $8.123M Shares 109,342 Est. Cost $52.22 Unrealized +10.6%

HDV ISHARES HI DIV EQ 3.6%

Value $8.066M Shares 82,251 Est. Cost $78.70 Unrealized —

Value $7.596M Shares 43,058 Est. Cost $116.88 Unrealized -4.4%

— UNILEVER PLC 3.4%

Value $7.573M Shares 132,473 Est. Cost $54.74 Unrealized —

— GLAXOSMITHKLINE 3.4%

Value $7.558M Shares 160,849 Est. Cost $48.14 Unrealized —

D DOMINION ENERGY 3.3%

Value $7.307M Shares 88,232 Est. Cost $50.08 Unrealized +24.6%

CVX CHEVRON 3.2%

Value $7.116M Shares 59,050 Est. Cost $65.79 Unrealized +36.3%

XOM EXXON MOBIL 3.2%

Value $7.061M Shares 101,186 Est. Cost $55.57 Unrealized -6.3%

BTI BRIT AM TOBACCO 3.1%

Value $6.983M Shares 164,452 Est. Cost $69.90 Unrealized —

PM PHILIP MORRIS INTL 3.1%

Value $6.845M Shares 80,440 Est. Cost $58.87 Unrealized +1.9%

GIS GENERAL MILLS 2.9%

Value $6.395M Shares 119,397 Est. Cost $40.66 Unrealized +5.3%

WFC WELLS FARGO 2.8%

Value $6.187M Shares 115,003 Est. Cost $39.10 Unrealized +14.3%

UPS UNITED PARCEL SVC 2.7%

Value $5.981M Shares 51,095 Est. Cost $84.45 Unrealized +9.9%

Value $5.942M Shares 119,053 Est. Cost $32.35 Unrealized -11.0%

BEN FRANKLIN RESOURCES 2.6%

Value $5.931M Shares 228,283 Est. Cost $20.31 Unrealized -1.4%

PAYX PAYCHEX 2.6%

Value $5.79M Shares 68,072 Est. Cost $40.95 Unrealized +72.6%

AEP AMERICAN ELEC POWER 2.5%

Value $5.646M Shares 59,739 Est. Cost $62.45 Unrealized +18.9%

MSFT MICROSOFT 2.3%

Value $5.085M Shares 32,245 Est. Cost $30.97 Unrealized +349.6%

CAH CARDINAL HEALTH 2.2%

Value $4.92M Shares 97,272 Est. Cost $46.41 Unrealized -6.0%

JNJ JOHNSON & JOHNSON 2.2%

Value $4.822M Shares 33,057 Est. Cost $73.03 Unrealized +56.2%

Value $4.44M Shares 13,631 Est. Cost $112.37 Unrealized +212.4%

AMGN AMGEN 2.0%

Value $4.431M Shares 18,379 Est. Cost $136.93 Unrealized +33.4%

IBM INTL BUS MACHINES 1.9%

Value $4.266M Shares 31,824 Est. Cost $100.04 Unrealized -0.1%

CSCO CISCO SYSTEMS 1.6%

Value $3.612M Shares 75,304 Est. Cost $22.62 Unrealized +70.5%

WEC WEC ENERGY GROUP 1.4%

Value $3.228M Shares 35,002 Est. Cost $34.39 Unrealized +117.7%

AAPL APPLE INC 1.4%

Value $3.181M Shares 10,834 Est. Cost $18.35 Unrealized +238.0%

— ROYAL DUTCH SHELL 1.3%

Value $2.956M Shares 49,284 Est. Cost $75.15 Unrealized —

— BLACKROCK 1.3%

Value $2.919M Shares 5,807 Est. Cost $434.77 Unrealized —

QCOM QUALCOMM 1.2%

Value $2.764M Shares 31,324 Est. Cost $43.94 Unrealized +65.8%

USB US BANCORP 1.2%

Value $2.577M Shares 43,466 Est. Cost $41.13 Unrealized +7.8%

ABBNY ABB LTD 1.1%

Value $2.441M Shares 101,339 Est. Cost $18.29 Unrealized —

SNY SANOFI 1.1%

Value $2.367M Shares 47,142 Est. Cost $41.80 Unrealized —

MCD MCDONALD'S CORP 1.0%

Value $2.136M Shares 10,811 Est. Cost $70.17 Unrealized +145.0%

LMT LOCKHEED MARTIN 0.5%

Value $1.009M Shares 2,592 Est. Cost $196.89 Unrealized +65.0%

XEL XCEL ENERGY 0.4%

Value $808K Shares 12,725 Est. Cost $24.05 Unrealized +115.0%

VNQ VANGUARD REIT INDEX 0.2%

Value $542K Shares 5,837 Est. Cost $64.55 Unrealized —

PEP PEPSICO 0.2%

Value $526K Shares 3,847 Est. Cost $88.82 Unrealized +27.0%

ABBV ABBVIE 0.2%

Value $449K Shares 5,076 Est. Cost $30.39 Unrealized +112.7%

SO SOUTHERN CO 0.2%

Value $447K Shares 7,010 Est. Cost $24.56 Unrealized +99.1%

GWW GRAINGER W.W. 0.2%

Value $351K Shares 1,036 Est. Cost $149.54 Unrealized +96.9%

Ticker	Issuer	Shares	Value	%	Est. Cost	Unrealized	Class	CUSIP
SCHD	SCHWAB US DIVIDEND	204,500	$11.85M	5.3%	$42.55	—	US DIVIDEND EQ	808524797
VYM	VANG HIGH DIV YLD	104,573	$9.8M	4.4%	$67.64	—	HIGH DIV YLD	921946406
T	AT&T	235,244	$9.193M	4.1%	$12.56	+50.2%	COM	00206R102
KO	COCA-COLA	152,992	$8.468M	3.8%	$29.34	+51.7%	COM	191216100
PFE	PFIZER INC	214,402	$8.4M	3.7%	$18.99	+40.6%	COM	717081103
CVS	CVS HEALTH	109,342	$8.123M	3.6%	$52.22	+10.6%	COM	126650100
HDV	ISHARES HI DIV EQ	82,251	$8.066M	3.6%	$78.70	—	CORE HIGH DV ETF	46429B663
MMM	3M	43,058	$7.596M	3.4%	$116.88	-4.4%	COM	88579Y101
—	UNILEVER PLC	132,473	$7.573M	3.4%	$54.74	—	SPON ADR NEW	904767704
—	GLAXOSMITHKLINE	160,849	$7.558M	3.4%	$48.14	—	SPONSORED ADR	37733W105
D	DOMINION ENERGY	88,232	$7.307M	3.3%	$50.08	+24.6%	COM	25746U109
CVX	CHEVRON	59,050	$7.116M	3.2%	$65.79	+36.3%	COM	166764100
XOM	EXXON MOBIL	101,186	$7.061M	3.2%	$55.57	-6.3%	COM	30231G102
BTI	BRIT AM TOBACCO	164,452	$6.983M	3.1%	$69.90	—	SPONSORED ADR	110448107
PM	PHILIP MORRIS INTL	80,440	$6.845M	3.1%	$58.87	+1.9%	COM	718172109
GIS	GENERAL MILLS	119,397	$6.395M	2.9%	$40.66	+5.3%	COM	370334104
WFC	WELLS FARGO	115,003	$6.187M	2.8%	$39.10	+14.3%	COM	949746101
UPS	UNITED PARCEL SVC	51,095	$5.981M	2.7%	$84.45	+9.9%	CL B	911312106
MO	ALTRIA	119,053	$5.942M	2.7%	$32.35	-11.0%	COM	02209S103
BEN	FRANKLIN RESOURCES	228,283	$5.931M	2.6%	$20.31	-1.4%	COM	354613101
PAYX	PAYCHEX	68,072	$5.79M	2.6%	$40.95	+72.6%	COM	704326107
AEP	AMERICAN ELEC POWER	59,739	$5.646M	2.5%	$62.45	+18.9%	COM	025537101
MSFT	MICROSOFT	32,245	$5.085M	2.3%	$30.97	+349.6%	COM	594918104
CAH	CARDINAL HEALTH	97,272	$4.92M	2.2%	$46.41	-6.0%	COM	14149Y108
JNJ	JOHNSON & JOHNSON	33,057	$4.822M	2.2%	$73.03	+56.2%	COM	478160104
BA	BOEING	13,631	$4.44M	2.0%	$112.37	+212.4%	COM	097023105
AMGN	AMGEN	18,379	$4.431M	2.0%	$136.93	+33.4%	COM	031162100
IBM	INTL BUS MACHINES	31,824	$4.266M	1.9%	$100.04	-0.1%	COM	459200101
CSCO	CISCO SYSTEMS	75,304	$3.612M	1.6%	$22.62	+70.5%	COM	17275R102
WEC	WEC ENERGY GROUP	35,002	$3.228M	1.4%	$34.39	+117.7%	COM	92939U106
AAPL	APPLE INC	10,834	$3.181M	1.4%	$18.35	+238.0%	COM	037833100
—	ROYAL DUTCH SHELL	49,284	$2.956M	1.3%	$75.15	—	SPON ADR B	780259107
—	BLACKROCK	5,807	$2.919M	1.3%	$434.77	—	COM	09247X101
QCOM	QUALCOMM	31,324	$2.764M	1.2%	$43.94	+65.8%	COM	747525103
USB	US BANCORP	43,466	$2.577M	1.2%	$41.13	+7.8%	COM NEW	902973304
ABBNY	ABB LTD	101,339	$2.441M	1.1%	$18.29	—	SPONSORED ADR	000375204
SNY	SANOFI	47,142	$2.367M	1.1%	$41.80	—	SPONSORED ADR	80105N105
MCD	MCDONALD'S CORP	10,811	$2.136M	1.0%	$70.17	+145.0%	COM	580135101
LMT	LOCKHEED MARTIN	2,592	$1.009M	0.5%	$196.89	+65.0%	COM	539830109
XEL	XCEL ENERGY	12,725	$808K	0.4%	$24.05	+115.0%	COM	98389B100
VNQ	VANGUARD REIT INDEX	5,837	$542K	0.2%	$64.55	—	REIT ETF	922908553
PEP	PEPSICO	3,847	$526K	0.2%	$88.82	+27.0%	COM	713448108
ABBV	ABBVIE	5,076	$449K	0.2%	$30.39	+112.7%	COM	00287Y109
SO	SOUTHERN CO	7,010	$447K	0.2%	$24.56	+99.1%	COM	842587107
GWW	GRAINGER W.W.	1,036	$351K	0.2%	$149.54	+96.9%	COM	384802104