Location: Pewaukee, WI
CIK: 0001658509 · Show all filings
Period: Q1 2024 (← Previous) (Next →)
Filing Date: May 13, 2024
Total Value: $345M (100.0% shares, 0.0% debt)
| Ticker | Issuer | Shares | Value | % | Est. Cost | Unrealized | Class | CUSIP |
|---|---|---|---|---|---|---|---|---|
| VOOV | Vanguard S&P 500 Value | 200,403 | $36.17M | 10.5% | $110.22 | — | 500 VAL IDX FD | 921932703 |
| VOOG | Vanguard S&P 500 Growth | 87,714 | $26.73M | 7.8% | $247.95 | — | 500 GRTH IDX F | 921932505 |
| AGG | iShares Core US Agg Bond ETF | 261,343 | $25.6M | 7.4% | $110.13 | — | CORE US AGGBD ET | 464287226 |
| FBND | Fidelity Total Bond ETF | 539,640 | $24.45M | 7.1% | $50.34 | — | TOTAL BD ETF | 316188309 |
| DWM | Wisdomtree LC Value | 438,004 | $24M | 7.0% | $50.47 | — | INTL EQUITY FD | 97717W703 |
| SCZ | iShares MSCI EAFE Small-Cap | 342,491 | $21.69M | 6.3% | $60.16 | — | EAFE SML CP ETF | 464288273 |
| VOE | Vanguard Mid Cap Value | 136,927 | $21.35M | 6.2% | $115.86 | — | MCAP VL IDXVIP | 922908512 |
| EFG | iShares MSCI EAFE Growth | 197,646 | $20.51M | 5.9% | $84.87 | — | EAFE GRWTH ETF | 464288885 |
| VBR | Vanguard SC Value | 86,522 | $16.6M | 4.8% | $137.21 | — | SM CP VAL ETF | 922908611 |
| DLS | Wisdomtree SC Value | 248,527 | $16.21M | 4.7% | $66.40 | — | INTL SMCAP DIV | 97717W760 |
| IEMG | iShares Core MSCI Emerging Markets | 289,377 | $14.93M | 4.3% | $46.86 | — | CORE MSCI EMKT | 46434G103 |
| MDYG | SPDR S&P 400 Mid Cap | 152,582 | $13.32M | 3.9% | $66.50 | — | S&P 400 MDCP GRW | 78464A821 |
| SLYG | SPDR S&P 600 Small Cap | 129,652 | $11.31M | 3.3% | $61.35 | — | S&P 600 SMCP GRW | 78464A201 |
| QQEW | Nasdaq 100 Equal Weight | 37,064 | $4.592M | 1.3% | $63.71 | — | SHS | 337344105 |
| FNDX | Schwab Fundamental US | 67,366 | $4.54M | 1.3% | $37.14 | — | SCHWAB FDT US LG | 808524771 |
| PEP | Pepsico Incorporated | 21,452 | $3.754M | 1.1% | $90.55 | +73.7% | COM | 713448108 |
| RPG | Invesco S&P 500 Pure Growth | 95,018 | $3.489M | 1.0% | $121.90 | — | S&P500 PUR GWT | 46137V266 |
| VTI | Vanguard Total Stock | 13,207 | $3.432M | 1.0% | $145.46 | — | TOTAL STK MKT | 922908769 |
| FNDC | Schwab Fundamental Intl | 69,213 | $2.455M | 0.7% | $35.05 | — | SCHWB FDT INT SC | 808524748 |
| SCHC | Schwab Internatnal Small | 64,400 | $2.306M | 0.7% | $30.71 | — | INTL SCEQT ETF | 808524888 |
| BND | Vanguard Total Bond | 30,274 | $2.199M | 0.6% | $72.91 | — | TOTAL BND MRKT | 921937835 |
| WEC | Wisconsin Egy Cp Hldg Co | 25,269 | $2.075M | 0.6% | $78.45 | -4.1% | COM | 92939U106 |
| IWP | iShares Russell Mid-Cap Growth | 16,862 | $1.925M | 0.6% | $125.17 | — | RUS MD CP GR ETF | 464287481 |
| AAPL | Apple Inc | 10,237 | $1.755M | 0.5% | $121.92 | +47.8% | COM | 037833100 |
| PXF | Invesco FTSE RAFI Dvlpd Mkts | 33,984 | $1.687M | 0.5% | $39.26 | — | FTSE RAFI DEV | 46138E743 |
| IWN | iShares Russell 2000 Value | 10,246 | $1.627M | 0.5% | $111.64 | — | RUS 2000 VAL ETF | 464287630 |
| HBAN | Huntington Bancshs | 112,725 | $1.573M | 0.5% | $10.28 | +16.2% | COM | 446150104 |
| IWO | iShares Russell 2000 Growth | 5,625 | $1.523M | 0.4% | $217.53 | — | RUS 2000 GRW ETF | 464287648 |
| PRF | Fundamental 1000 | 37,417 | $1.439M | 0.4% | $49.32 | — | FTSE RAFI 1000 | 46137V613 |
| IJH | S&P Midcap I Fund | 22,551 | $1.37M | 0.4% | $95.23 | — | CORE S&P MCP ETF | 464287507 |
| IJJ | S&P Midcap I Value | 11,317 | $1.339M | 0.4% | $111.38 | — | S&P MC 400VL ETF | 464287705 |
| JPM | J P Morgan Chase & Co | 6,210 | $1.244M | 0.4% | $106.07 | +63.7% | COM | 46625H100 |
| COFS | Choiceone Finl Svcs | 39,521 | $1.081M | 0.3% | $22.88 | +9.2% | COM | 170386106 |
| PRFZ | Small & MidCap Fund | 27,077 | $1.064M | 0.3% | $52.99 | — | FTSE RAFI 1500 | 46137V597 |
| YUM | Yum Brands Inc | 7,464 | $1.035M | 0.3% | $69.96 | +84.0% | COM | 988498101 |
| DFAC | Dimensional U S Core | 31,840 | $1.017M | 0.3% | $26.41 | — | US CORE EQUITY 2 | 25434V708 |
| SPY | S P D R TRUST Unit SR | 1,683 | $880K | 0.3% | $409.28 | — | TR UNIT | 78462F103 |
| NVDA | Nvidia Corp | 957 | $865K | 0.3% | $28.56 | +153.6% | COM | 67066G104 |
| MAR | Marriott Intl Inc Cl A | 3,400 | $858K | 0.2% | $115.51 | +105.8% | CL A | 571903202 |
| — | Raytheon Technologies Co | 8,307 | $810K | 0.2% | $81.83 | — | COM | 755111507 |
| PH | Parker-Hannifin Corp | 1,452 | $807K | 0.2% | $157.10 | +217.3% | COM | 701094104 |
| IVV | iShares S&P 500 | 1,524 | $801K | 0.2% | $356.83 | — | CORE S&P500 ETF | 464287200 |
| VWO | Vanguard Emerging Market | 19,149 | $800K | 0.2% | $41.84 | — | FTSE EMR MKT ETF | 922042858 |
| WFC | Wells Fargo & Co New | 13,709 | $795K | 0.2% | $39.08 | +28.3% | COM | 949746101 |
| CSL | Carlisle Co | 1,964 | $770K | 0.2% | $124.05 | +167.5% | COM | 142339100 |
| MSFT | Microsoft Corp | 1,712 | $720K | 0.2% | $207.83 | +92.1% | COM | 594918104 |
| PG | Procter & Gamble Co | 4,432 | $719K | 0.2% | $70.41 | +112.8% | COM | 742718109 |
| SHW | Sherwin Williams Co | 1,878 | $652K | 0.2% | $222.26 | +41.0% | COM | 824348106 |
| MBWM | Mercantile Bank Corp | 16,824 | $648K | 0.2% | $17.10 | +109.2% | COM | 587376104 |
| DFAX | Dimensional Wld Ex US Cr | 24,883 | $633K | 0.2% | $23.78 | — | WORLD EX US CORE | 25434V880 |
| UPS | United Parcel Service B | 4,248 | $631K | 0.2% | $150.63 | -9.4% | CL B NEW | 911312106 |
| JNJ | Johnson & Johnson | 3,515 | $556K | 0.2% | $117.91 | +27.4% | COM | 478160104 |
| FVD | First Trust Value Line Dividend | 13,081 | $552K | 0.2% | $30.99 | — | SHS | 33734H106 |
| IDLV | Invesco Intl Developed Low Vol | 18,570 | $521K | 0.2% | $30.41 | — | S&P INTL LOW | 46138E230 |
| HON | Honeywell International | 2,508 | $515K | 0.1% | $138.65 | +30.4% | COM | 438516106 |
| CMA | Comerica Incorporated | 9,070 | $499K | 0.1% | $53.72 | -11.4% | COM | 200340107 |
| CARR | Carrier Global Corp | 8,285 | $482K | 0.1% | $26.37 | +108.4% | COM | 14448C104 |
| LNT | Alliant Energy Corp | 9,252 | $466K | 0.1% | $44.11 | +4.5% | COM | 018802108 |
| ADP | Auto Data Processing | 1,735 | $433K | 0.1% | $103.38 | +126.6% | COM | 053015103 |
| PNR | Pentair Plc | 4,976 | $425K | 0.1% | $40.59 | +83.2% | COM | G7S00T104 |
| IWV | iShares Russell 3000 | 1,415 | $425K | 0.1% | $189.08 | — | RUSSELL 3000 ETF | 464287689 |
| OTIS | Otis Worldwide Corp | 4,142 | $411K | 0.1% | $47.48 | +88.6% | COM | 68902V107 |
| VEA | Vanguard Ftse Developed | 7,749 | $389K | 0.1% | $44.06 | — | VAN FTSE DEV MKT | 921943858 |
| NVT | Nvent Electric Plc | 5,010 | $378K | 0.1% | $40.69 | +54.6% | SHS | G6700G107 |
| STE | Steris Plc | 1,610 | $362K | 0.1% | $193.32 | +14.8% | COM | G8473T100 |
| VOO | Vanguard S&P 500 Etf | 727 | $349K | 0.1% | $437.89 | — | S&P 500 ETF SHS | 922908363 |
| ABBV | Abbvie Inc | 1,897 | $345K | 0.1% | $138.48 | +17.0% | COM | 00287Y109 |
| GOOGL | Alphabet Inc. | 2,240 | $338K | 0.1% | $128.39 | +10.6% | CAP STK CL A | 02079K305 |
| VXF | Vanguard Extended Market | 1,848 | $324K | 0.1% | $140.20 | — | EXTEND MKT ETF | 922908652 |
| BRK/B | Berkshire Hathaway Cl B | 728 | $306K | 0.1% | $296.98 | +32.4% | CL B NEW | 084670702 |
| YUMC | Yum China Holdings I | 7,391 | $294K | 0.1% | $36.19 | +9.1% | COM | 98850P109 |
| KEY | Keycorp Inc New | 18,121 | $286K | 0.1% | $12.27 | +7.3% | COM | 493267108 |
| IWF | iShares Russell 1000 Growth | 813 | $274K | 0.1% | $244.33 | — | RUS 1000 GRW ETF | 464287614 |
| VB | Vanguard Small Cap | 1,186 | $271K | 0.1% | $213.31 | — | SMALL CP ETF | 922908751 |
| SCHF | Schwab International | 6,473 | $253K | 0.1% | $32.21 | — | INTL EQTY ETF | 808524805 |
| GNTX | Gentex Corp | 6,438 | $233K | 0.1% | $32.06 | +7.9% | COM | 371901109 |
| MA | Mastercard Inc | 478 | $230K | 0.1% | $452.59 | 0.0% | CL A | 57636Q104 |
| SNA | Snap On Inc | 771 | $228K | 0.1% | $254.93 | +5.9% | COM | 833034101 |
| COKE | Coca Cola Company | 3,731 | $228K | 0.1% | $70.13 | +20.7% | COM | 191098102 |
| MGA | Magna Intl Inc Cl A Vtgf | 4,140 | $226K | 0.1% | $50.03 | +2.3% | COM | 559222401 |
| AEP | Amer Electric Pwr Co Inc | 2,613 | $225K | 0.1% | $71.72 | +5.9% | COM | 025537101 |
| ABT | Abbott Laboratories | 1,962 | $223K | 0.1% | $96.07 | +15.3% | COM | 002824100 |
| FITB | Fifth Third Bancorp | 5,801 | $216K | 0.1% | $32.36 | 0.0% | COM | 316773100 |
| LECO | Lincoln Elec Hldgs Inc | 812 | $207K | 0.1% | $236.20 | 0.0% | COM | 533900106 |
| VEU | Vanguard Intl Eqty Index | 3,487 | $205K | 0.1% | $58.65 | — | ALLWRLD EX US | 922042775 |
| AMZN | Amazon Com Inc | 1,128 | $203K | 0.1% | $166.93 | 0.0% | COM | 023135106 |
| DIS | Disney Walt Hldg Co | 1,648 | $202K | 0.1% | $102.38 | 0.0% | COM | 254687106 |